genre country
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Fans of the ACM Awards will get super-served at this year’s ceremony as the show, which had clocked in at two hours since moving to the commercial free Amazon’s Prime Video, will expand by 30 minutes.
“It was a long discussion with Amazon because we pride ourselves on the fact that we’re the only major awards show that clocks in at two hours and that’s a big consumer benefit for our show,” says Academy of Country Music CEO Damon Whiteside. “However, this year there’s so many things that we want to accomplish in the show because we want to give a proper nod to our history, but we still have a lot of business to take care of in terms of the current nominees as well, so we just felt like the extra time will allow us to do some special things. I don’t think viewers are going to be unhappy that we’re giving them an extra 30 minutes of really amazing content.”
Ella Langley leads all nominees with eight nods, which Whiteside sees as a sign of how current and fresh the ACM Awards are. “To have essentially a brand-new artist lead the nominations, especially in our 60th year, it’s almost like a full-circle thing, because we really pride ourselves on often being the first organization to honor a new artist,” Whiteside says. “It speaks to the fact that we’ve always been an organization that is very new artist forward.”
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Langley is followed by Cody Johnson, Morgan Wallen and Lainey Wilson, all of whom received seven nominations, with Chris Stapleton garnering six nods.
Whiteside also lauds Johnson’s seven nominations as “he just continues to grow and so it’s exciting to see him get acknowledged and, obviously, Morgan Wallen continues to be a juggernaut,” he says. He also enthuses over Kelsea Ballerini’s first nomination for entertainer of the year. “I can’t say enough about her and her journey and the way she continued to grow as an artist.”
Like Langley, a number of artists, including Dasha, Shaboozey, Red Clay Strays and Zach Top landed their first nominations this year. “It does feel like a really fresh crop of artists are getting recognized,” Whiteside says.
Beyoncé received no nominations, despite winning two country Grammys in February, including for country album of the year, just weeks before first-round ACM voting opened. “Were we hoping she’d be nominated? Absolutely,” Whiteside says. “We love that Beyoncé is in the country genre. That’s fantastic for all the country artists out there. It’s fantastic for the fans. The more successful she is, the more we’re bringing more mainstream people into the genre which we want.”
Unlike Grammy voters, who span all musical genres, the more than 5,000 ACM voters primarily make a living in country music and are mostly based in Nashville. “I think, more likely, they’re going to be voting for artists that they’ve got relationships with and work with on a regular basis and that are in the country music business 365,” Whiteside says, but adds, “We’d love to have Beyoncé on the show. She has an open invitation to be on the ACM stage anytime she ever wants to.”
As Whiteside, executive producer/show runner Raj Kapoor, and show producer dick clark productions work on the show, they are trying to strike the right balance between old and new. “It’s tough because we may have a really great idea on honoring this artist from the past, but then it’s like, ‘Well, that may take away a slot from a current artist’,” Whiteside says. So far, Wilson, Blake Shelton and Eric Church have been announced as performers. The three new artist winners-male, female and duo or group- who are announced in advance will also perform.
“It’s a little bit of a past/present/future approach,” Whiteside adds. “It’s going to be a really iconic night and a great way to look back and look forward and celebrate where we are right now as an industry.”
Plans around the ACM Awards are still being firmed up but will include free shows on the Star Plaza on May 6 and 7, as well as a Top Golf tee-off tournament on May 6, and an official after party following the awards.
With the Amazon deal and the contract with the Cowboys for the Frisco location both expiring this year, Whiteside says things could look very different next year depending upon if the deals aren’t renewed.
“For 2026, we may do a major pivot again and define what’s the future of the academy. This year is a very special year, but next year is going to be kind of turning the page,” he says. “It’ll be a fresh new year. We don’t know yet where we’ll be. We don’t know what [outlet] we’re going to be on. Everything’s a new day in 2026, so it’s going to be the evolution of the ACM Awards, but we’re excited about that because it’s a blank slate.”
The ACM Awards are produced by Dick Clark Productions, which is owned by Penske Media Eldridge, a joint venture between Eldridge Industries and Billboard parent company Penske Media.
03/27/2025
Ella Langley leads all nominees with eight, while Kelsea Ballerini lands her first entertainer of the year nod and Beyoncé scores none.
03/27/2025
Ella Langley is the leading nominee for the 2025 Academy of Country Music Awards. Six of her eight nods are for “you look like you love me,” her hit collaboration with Riley Green – single of the year, music event of the year, song of the year (as both artist and songwriter) and visual media of the year (as both artist and director).
The sexy duet won musical event of the year at the CMA Awards in November. It reached No. 1 on Billboard’s Country Airplay chart, No. 7 on Hot Country Songs and No. 30 on the all-genre Billboard Hot 100. Langley, 25, is also nominated for both female artist of the year and new female artist of the year.
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Cody Johnson, Morgan Wallen and Lainey Wilson are close behind with seven nods. Chris Stapleton has six. Green and Post Malone each have five. Kelsea Ballerini has four, including her first nod for entertainer of the year.
Other artists who break into marquee categories for the first time include Muscadine Bloodline, nominated for duo of the year, and The Red Clay Strays, nominated for group of the year. The latter act is nominated for two awards, more than any other ongoing group or duo this year.
Zach Top’s debut album, Cold Beer & Country Music, is nominated for album of the year. This marks the first time a debut album has been in the running for that top honor since 2016, when Stapleton’s Traveller and Sam Hunt’s Montevallo were both nominated. (Traveller won.)
Post Malone’s “I Had Some Help,” featuring Wallen, is nominated for single of the year, alongside “you look like you love me.” It’s the second time in three years that two collaborative hits have been nominated in this category in the same year. “Never Wanted To Be That Girl” by Carly Pearce & Ashley McBryde and “Thank God” by Kane Brown with Katelyn Brown were both nominated in 2023.
Many of last year’s winners are back to defend in those same categories, including Wilson, last year’s winner for both entertainer of the year and female artist of the year; Stapleton (male artist of the year), Dan + Shay (duo of the year), Old Dominion (group of the year) and Jessie Jo Dillon (songwriter of the year).
This is the sixth year in a row that Luke Combs has been nominated for both male artist of the year and entertainer of the year. He has yet to win in the latter category. If he finally brings it home this year, he’ll clinch the ACM’s Triple Crown Award, which consists of wins in the appropriate new artist and artist categories as well as entertainer of the year. Combs won new male artist of the year in 2019 and male artist of the year the following year. Past ACM Triple Crown Award recipients include Wilson, Stapleton, Miranda Lambert, Jason Aldean, Carrie Underwood and Kenny Chesney.
Little Big Town receives its 19th nomination for group of the year, which is just one shy of tying Alabama’s long-held record for the most nods in the history of the category. Little Big Town landed its first nomination in the category in 2006, the same year Alabama landed its 20th and last. (Neither act won that year. The award went to Rascal Flatts.)
Rascal Flatts is nominated for group of the year for the 13th time, and for the first time since 2017.
Old Dominion is nominated for group of the year for the 10th consecutive year. The group has taken home the award every year for the last seven years. If they win again this year, they will surpass Rascal Flatts for the most wins in the category. (If Rascal Flatts wins, they, and not Old Dominion, will become the winningest group in the history of the category.)
Brooks & Dunn is nominated for duo of the year for the 16th time. They won in that category at the CMA Awards in November, beating recent category favorites Dan + Shay and Brothers Osborne. Dan + Shay are nominated for duo of the year at the ACM Awards for the 12th year in a row. Brothers Osborne is in the running for the 11th year in a row.
Stapleton receives his 10th consecutive nomination for male artist of the year, an award he has won four times. Stapleton is also nominated for entertainer of the year for the seventh time.
Kacey Musgraves receives her ninth nomination for female artist of the year. She won in 2019. Ballerini is nominated for the eighth time. She has yet to win in that category.
Bailey Zimmerman, who was nominated for new male artist of the year two years ago, is a finalist in that category again this year. (ACM rules allow artists two tries at newcomer awards.) Kassi Ashton and Ashley Cooke are both nominated for new female artist of the year for the second year in a row. Restless Road is nominated for new duo or group of the year for the second year in a row.
Charlie Handsome is competing with himself for album of the year. He is nominated as a producer of both Jelly Roll’s Beautifully Broken and Post Malone’s F-1 Trillion. Similarly, Dustin Haney is competing with himself for visual media of the year, as the producer/director of Cody Johnson’s “Dirt Cheap” and the director of Johnson & Carrie Underwood’s “I’m Gonna Love You.”
Alysa Vanderheym, a songwriter and producer best known for her work with Ballerini, makes history as the first woman to receive an ACM nomination for producer of the year. Women producers are slowly but surely making inroads in this male-dominated field. At this year’s Grammys, Alissia Benveniste (who goes by just her first name), became the first woman in six years to receive a nod for producer of the year, non-classical. Her credits included work with Jamila Woods, Rae Khalil and BJ the Chicago Kid.
The eligibility period for the 60th ACM Awards was Jan. 1 through Dec. 31, 2024. Awards are voted on by members of the Academy of Country Music, which has more than 5,000 members. In five categories, an artist may receive more than one nomination if they are also credited as a producer, director or songwriter.
Hosted by Reba McEntire, the 60th ACM Awards will stream live exclusively on Prime Video and the Amazon Music channel on Twitch on Thursday, May 8 at 8 p.m. ET / 7 p.m. CT / 5 p.m. PT from the Ford Center at The Star in Frisco, Tex. A limited number of tickets to the 60th ACM Awards are available for purchase on Seat Geek.
The 60th Academy of Country Music Awards is produced by Dick Clark Productions (DCP). Raj Kapoor is executive producer and showrunner, with Patrick Menton as co-executive producer. Damon Whiteside serves as executive producer for the Academy of Country Music, and Jay Penske and Barry Adelman serve as executive producers for DCP. John Saade will also continue to serve as consulting producer for Amazon MGM Studios.
The following is the full list of nominees for the Main Awards, the Studio Recording Awards and the Industry Awards categories:
Entertainer of the Year
Kelsea Ballerini
Luke Combs
Cody Johnson
Jelly Roll
Chris Stapleton
Morgan Wallen
Lainey Wilson
Female Artist of the Year
Kelsea Ballerini
Ella Langley
Megan Moroney
Kacey Musgraves
Lainey Wilson
Male Artist of the Year
Luke Combs
Cody Johnson
Jelly Roll
Chris Stapleton
Morgan Wallen
Duo of the Year
Brooks & Dunn
Brothers Osborne
Dan + Shay
Muscadine Bloodline
The War and Treaty
Group of the Year
Flatland Cavalry
Little Big Town
Old Dominion
Rascal Flatts
The Red Clay Strays
New Female Artist of the Year
Kassi Ashton
Ashley Cooke
Dasha
Ella Langley
Jessie Murph
New Male Artist of the Year
Gavin Adcock
Shaboozey
Zach Top
Tucker Wetmore
Bailey Zimmerman
New Duo or Group of the Year
Restless Road
The Red Clay Strays
Treaty Oak Revival
Album of the Year
Awarded to artist(s)/producer(s)/record company–label(s)
Am I Okay? (I’ll Be Fine) – Megan Moroney; producer: Kristian Bush; Columbia Records / Sony Music Nashville
Beautifully Broken – Jelly Roll; producers: BazeXX, Brock Berryhill, Zach Crowell, Devin Dawson, Charlie Handsome, Ben Johnson, mgk, The Monsters & Strangerz, Austin Nivarel, SlimXX, Ryan Tedder, Isaiah Tejada, Alysa Vanderheym; BBR Music Group / BMG Nashville / Republic Records
Cold Beer & Country Music – Zach Top; producer: Carson Chamberlain; Leo33
F-1 Trillion – Post Malone; producers: Louis Bell, Charlie Handsome, Hoskins; Mercury Records / Republic Records
Whirlwind – Lainey Wilson; producer: Jay Joyce; BBR Music Group / BMG Nashville
Single of the Year
Awarded to artist(s)/producer(s)/record company–label(s)
“A Bar Song (Tipsy)” – Shaboozey; producers: Sean Cook, Nevin Sastry; American Dogwood / EMPIRE
“Dirt Cheap” – Cody Johnson; producer: Trent Willmon; CoJo Music LLC / Warner Music Nashville
“I Had Some Help” – Post Malone, Morgan Wallen; producers: Louis Bell, Charlie Handsome, Hoskins; Mercury Records / Republic Records
“White Horse” – Chris Stapleton; producers: Dave Cobb, Chris Stapleton, Morgane Stapleton; Mercury Nashville
“you look like you love me” – Ella Langley, Riley Green; producer: Will Bundy; SAWGOD / Columbia Records
Song of the Year
Awarded to songwriter(s)/publisher(s)/artist(s)
“4x4xU” – Lainey Wilson; songwriters: Jon Decious, Aaron Raitiere, Lainey Wilson; publishers: Louisiana Lady; One Tooth Productions; Reservoir 416; Songs of One Riot Music; Sony/ATV Accent
“The Architect” – Kacey Musgraves; songwriters: Shane McAnally, Kacey Musgraves, Josh Osborne; publishers: Songs for Indy and Owl; Sony/ATV Cross Keys Publishing
“Dirt Cheap” – Cody Johnson; songwriter: Josh Phillips; publishers: Warner-Tamerlane Publishing; Write or Die Music; Write the Lightning Publishing
“I Had Some Help” – Post Malone, Morgan Wallen; songwriters: Louis Bell, Ashley Gorley, Hoskins, Austin Post, Ernest Keith Smith, Morgan Wallen, Chandler Paul Walters, Ryan Vojtesak; publishers: Bell Ear Publishing; Master of my Domain Music; Poppy’s Picks; Sony/ATV Cross Keys Publishing; Universal Music Corporation
“you look like you love me” – Ella Langley, Riley Green; songwriters: Riley Green, Ella Langley, Aaron Raitiere; publishers: Back 40 Publishing International; Langley Publishing; One Tooth Productions; Sony/ATV Tree; Warner-Tamerlane Publishing Corp
Music Event of the Year
Awarded to artist(s)/producer(s)/record company–label(s)
“Cowboys Cry Too” – Kelsea Ballerini, Noah Kahan; producers: Kelsea Ballerini, Noah Kahan, Alysa Vanderheym; Black River Entertainment
“I Had Some Help” – Post Malone, Morgan Wallen; producers: Louis Bell, Charlie Handsome, Hoskins; Mercury Records / Republic Records
“I’m Gonna Love You” – Cody Johnson, Carrie Underwood; producer: Trent Willmon; CoJo Music LLC / Warner Music Nashville
“we don’t fight anymore” – Carly Pearce, Chris Stapleton; producers: Shane McAnally, Josh Osborne, Carly Pearce; Big Machine Records
“you look like you love me” – Ella Langley, Riley Green; producer: Will Bundy; SAWGOD / Columbia Records
Visual Media of the Year
Awarded to producer(s)/director(s)/artist(s)
“4x4xU” – Lainey Wilson; producer: Jennifer Ansell; director: Dano Cerny
“Dirt Cheap” – Cody Johnson; producer: Dustin Haney; director: Dustin Haney
“I’m Gonna Love You” – Cody Johnson, Carrie Underwood; producers: Christen Pinkston, Wesley Stebbins-Perry; director: Dustin Haney
“Think I’m In Love With You” – Chris Stapleton; producers: Wes Edwards, Angie Lorenz, Jamie Stratakis; director: Running Bear (Stephen Kinigopoulos, Alexa Stone)
“you look like you love me” – Ella Langley, Riley Green; producer: Whale Tale Music; directors: Ella Langley, John Park, Wales Toney
Artist-Songwriter of the Year
Luke Combs
ERNEST
HARDY
Morgan Wallen
Lainey Wilson
Songwriter of the Year
Jessi Alexander
Jessie Jo Dillon
Ashley Gorley
Chase McGill
Josh Osborne
Producer of the Year
Dave Cobb
Ian Fitchuk
Charlie Handsome
Jon Randall
Alysa Vanderheym
Audio Engineer of the Year
Brandon Bell
Drew Bollman
Josh Ditty
Buckley Miller
F. Reid Shippen
Bass Player of the Year
J.T. Cure
Mark Hill
Rachel Loy
Tony Lucido
Craig Young
Drummer of the Year
Fred Eltringham
Tommy Harden
Evan Hutchings
Aaron Sterling
Nir Z
Acoustic Guitar Player of the Year
Tim Galloway
Todd Lombardo
Mac McAnally
Bryan Sutton
Ilya Toshinskiy
Piano/Keyboards Player of the Year
Dave Cohen
Ian Fitchuk
Billy Justineau
Gordon Mote
Alex Wright
Specialty Instrument Player of the Year
Dan Dugmore
Jenee Fleenor
Josh Matheny
Justin Schipper
Kristin Wilkinson
Electric Guitar Player of the Year
Kris Donegan
Jedd Hughes
Brent Mason
Sol Philcox-Littlefield
Derek Wells
Casino of the Year – Theater
Deadwood Mountain Grand – Deadwood, S.D.
Foxwoods Resort Casino – Mashantucket, Conn.
Harrah’s Cherokee Casino Resort – Cherokee, N.C.
The Theater at Virgin Hotels – Las Vegas, Nev.
Yaamava’ Theater – Highland, Calif.
Casino of the Year – Arena
Golden Nugget Lake Charles – Lake Charles, La.
Hard Rock Live at Etess Arena – Atlantic City, N.J.
Harveys Lake Tahoe – Stateline, Nev.
Mystic Lake Casino Showroom – Prior Lake, Minn.
Turning Stone Resort Casino – Verona, N.Y.
Festival of the Year
C2C Country to Country – London
CMC Rocks – Ipswich, Queensland
Stagecoach Festival – Indio, Calif.
Two Step Inn – Georgetown, Tex.
Windy City Smokeout – Chicago
Fair/Rodeo of the Year
Calgary Stampede – Calgary, Alberta
California Mid-State Fair – Paso Robles, Calif.
Cheyenne Frontier Days – Cheyenne, Wy.
Minnesota State Fair – Falcon Heights, Minn.
Houston Livestock Show and Rodeo – Houston
Club of the Year
Billy Bob’s Texas – Fort Worth, Tex.
Brooklyn Bowl – Nashville
Cain’s Ballroom – Tulsa, Okla.
Georgia Theatre – Athens, Ga.
Joe’s on Weed St. – Chicago
Theater of the Year
The Caverns – Pelham, Tenn.
MGM Music Hall at Fenway – Boston
The Met Philadelphia – Philadelphia
The Rave/Eagles Club – Milwaukee, Wisc.
Tennessee Theatre – Knoxville, Tenn.
Outdoor Venue of the Year
BankNH Pavilion – Gilford, N.H.
CMAC – Constellation Brands Marvin Sands Performing Arts Center – Canandaigua, N.Y.
Saint Augustine Amphitheatre – St. Augustine, Fla.
The Wharf Amphitheater – Orange Beach, Ala.
Whitewater Amphitheater – New Braunfels, Tex.
Arena of the Year
Dickies Arena – Fort Worth, Tex.
Moody Center – Austin, Tex.
TD Garden – Boston
Thompson-Boling Arena at Food City Center – Knoxville, Tenn.
Van Andel Arena – Grand Rapids, Mich.
Don Romeo Talent Buyer of the Year
Deana Baker
Bobby Clay
Gil Cunningham
Weston Hebert
Stacy Vee
Taylor Williamson
Promoter of the Year
Brent Fedrizzi
Alex Maxwell
Patrick McDill
Anna-Sophie Mertens
Rich Schaefer
Aaron Spalding
The ACM Awards are produced by Dick Clark Productions, which is owned by Penske Media Eldridge, a joint venture between Eldridge Industries and Billboard parent company Penske Media.
Shaboozey has a dream collaborator at the top of his list. The “Bar Song (Tipsy)” superstar sat down with Holler recently, where he revealed that he wants to work with Future. “That would be awesome,” he said. “I really think a lot of the Atlanta artists grew up in the same neighborhoods, the same towns, […]
Billboard Women In Music 2025’s lineup keeps on growing, with Tina Knowles, Becky G, Suki Waterhouse and more joining as presenters and honorees. Keep watching to see who else will be at Women in Music! Watch the live event on March 29 at 10 p.m. ET/7 p.m. PT on the Billboard Women in Music 2025 […]
Plenty of country songs have rested through the years on the drinking habits of the lonely. Merle Haggard’s “Misery and Gin,” Moe Bandy’s “Barstool Mountain” and The Charlie Daniels Band’s “Drinkin’ My Baby Goodbye” all find broken-hearted men numbing their hurt with a little liquid medication at the tavern.
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It’s a good bet that the vast majority of country listeners know at least something about that plot, which makes them likely to appreciate Vincent Mason’s first radio single, “Wish You Well,” in which the singer processes the passing of an old relationship by downing a few at the bar.
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“This guy and this story, I’ve definitely lived it — and definitely lived it recently,” Mason says. “But I think it’s better than to try to get it back.”
The scenario is well-suited for a steel-soaked ballad, though “Wish You Well” defies that expectation. It trips along behind a buzzy guitar at a speedy pace, the melody flying by so quickly it’s easy to miss most of the words and catch only pieces of the story before it becomes familiar.
“Right from the beginning, it’s got that acoustic riff, and it’s moving really quick,” Mason notes. “I’m a big John Mayer fan — I came up on that when I was learning how to play guitar — so that slap flick kind of pattern on the guitar, it’s fun for me to play.”
The song owes its existence to the title of songwriter Blake Pendergrass (“Relapse,” “Days That End in Y”) and the tenacity of co-writer Geoff Warburton (“Best Thing Since Backroads,” “But I Got a Beer in My Hand”). Pendergrass stumbled across the hook during a brainstorming session, with the “wish you well” payoff line mashing up a common courtesy with a well drink. He envisioned a series of wishes in the song, with the singer attempting to escape his lack of fulfillment by downing the house whiskey instead of a particular brand. He introduced the idea during a songwriting session around the fall of 2022, receiving a mostly cool reception. Warburton was in the room that day, and he liked it enough that he continued to ask about it periodically over the next year.
Finally, during a four-person writing appointment on Oct. 3, 2023, at a studio owned by writer-producer Chris LaCorte (“23,” “Wind Up Missin’ You”), Warburton asked about “Wish You Well” again. This time, the collective response was enthusiastic, and they dug into it with abandon as Warburton kicked into a rapid groove on guitar. They tackled the chorus first, loading up the opening lines with a half-dozen wishes — “Wish you would call/ Wish you would miss me” — in a fairly repetitive cadence.
“That first half of the chorus came out pretty fast in the room,” Warburton remembers. “Everyone was ping-ponging ideas, and it just kept falling into place really fast.”
After following that wishful tack for four busy lines, they shifted into syncopated rhythms in the next four, simultaneously changing the lyrical focus as they barreled to the “wish you well” drink at the end.“Once we had that first half,” Warburton says, “we’re like, ‘OK, maybe we chill on the wish stuff.’ ”
After a pause, they repeated the hook for good measure.
“There’s a lot of information in the chorus,” says co-writer Jessie Jo Dillon (“10,000 Hours,” “Am I Okay?”). “I always think when a song does that, you need to either let the song breathe or repeat the hook as a tag because someone just had to digest a lot of information.”
The chorus took up enough real estate that they had little space left for the verses. Still, they compressed more wishful thinking into those stanzas. The opening line has the guy drinking three shots, parallel to a “Jim Beam genie” granting him three wishes. Pendergrass wasn’t certain that would go over when he suggested it. “I got a little bit of pushback on stuff like that,” he says. “I love doing weird, kind of quirky lines like that. Thankfully, they let me run down that road a little bit.”
Jim Beam is a small contradiction: The song hinges on a generic well drink, but the genie employs a specific brand. “He’s like, ‘Maybe I’ll start with the good stuff,’ ” Dillon says with a laugh. “Then, he’s wasting all his quarters on the jukebox, so he has to scale it back. I’ve so been there.”
That jukebox makes its appearance in the ultra-short second verse, and they specifically named an old-fashioned model instead of a modern, digital version — to rhyme “quarter” with “order,” and to carry out the wishing motif: The guy is throwing coins in a music machine instead of a fountain. “Who wants to sing about typing in your Apple Pay on the TouchTunes on your iPhone?” LaCorte asks rhetorically. “It’s a little less poetic.”
For a quickie bridge, they extended the wish motif – at closing time: He’s still alone and decides to wish upon a “2 a.m. star.” While the words pass fast throughout the song, they flow smoothly, allowing the listener to get absorbed in its musicality. “That’s one of my main priorities when I’m writing, is that I want to make sure that there’s nothing that sounds unnatural in the phrases,” Pendergrass says.
LaCorte whipped up a sparse, mostly acoustic demo with Pendergass singing lead. And Warburton developed a simple, melodic guitar riff. “I’d just been noodling,” Warburton recalls. “Chris was like, ‘Oh, what’s that? Put that in there.’ ”
“Wish You Well” became a favorite for Hang Your Hat Music GM/executive vp Jake Gear, who was hired as Universal Music Group Nashville vp of A&R in March 2024. Around then, he gave the demo to Mason, who was signed to MCA Nashville, without any kind of suggestion that he might want to cut it.
But Mason fixated on it and, after a month of listening, committed to it. The demo was strong enough that they used it as the foundation for the master recording, and the guitar was so rhythmic that they flirted with skipping drums. Ultimately, Aaron Sterling added parts, first playing cajon, though he gradually moved to a more standard kit.
“We were kind of like, ‘Play the drums, but don’t draw attention to the drums,’ ” Mason recalls.Mason had trouble making the words feel distinct when he cut the lead vocal, so he came back twice, and they cut the tempo both times, finally settling at 169 beats per minute, about six beats slower than the original pace.
“It’s a very wordy song, a very fast song, and there’s a lot of syncopation to that melody,” LaCorte explains. “It takes a lot [of] reps so [that] it comes out naturally. But it definitely helped once we backed it down a few clicks.”
Justin Schipper overdubbed steel and Dobro, and Josh Reedy from Thomas Rhett’s road band delivered harmonies, which get a stark highlight in the final chorus in engineer Dave Clauss’ mix. The track was so commercial that MCA took it to country radio on Feb. 13, making it Mason’s first cut that was serviced to broadcasters. It’s at No. 56 after three charted weeks on the Country Airplay list dated March 29.
“Growing up listening to country radio, I think you kind of just know,” Mason reasons. “It’s just got that X factor and that little bit of a hit thing, and I think it has the best chance on a first listen to grab people’s ear.”
When country singer-songwriter Chely Wright decided to come out of the closet in 2010, she knew that her life was never going to be the same. She’d made a name for herself in mainstream music circles with songs like “Single White Female” and “It Was,” built a strong fanbase in the country scene and saw an opportunity to break new ground.
“I thought I was uniquely positioned, because I am still that Grand Ole Opry-loving, patriotic, Midwestern girl who loves country music who is also a person of faith. I thought if I did this right, I could come out ‘well,’” she tells Billboard.
In retrospect, Wright was correct; her life did change, just not in the way that she expected. Fifteen years later, Wright has reinvented herself as a leader in corporate America, advocating for diversity, equity and inclusion. In her latest venture, the former country star is taking on the position of senior vice president, corporate social responsibility (CSR) and new market growth at facilities management organization ISS. She describes the role as getting a company of 320,000+ employees to ask itself one central question: “How do we use our power, position and resources for good?”
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That pivot came naturally, Wright says — after coming out, she began working her “side hustle” of speaking to organizations about the importance of DE&I. As the opportunities for work in the space grew while her touring career got put on hold thanks to COVID-19, Wright saw an opportunity to make the most of her position. “Who is luckier than me that I was able to not only continue working, but to feel such a great sense of pride and purpose and mission in what I do?” she ponders.
Below, Wright talks to Billboard about her evolution from country stages to the C-suite, why DEI work is vital despite a pushback from the current presidential administration, and what advice she would give to young country stars looking to come out today:
Let’s talk about your new role — your previous role at Unispace saw you overseeing diversity, equity and inclusion efforts, while your new role sees you heading up “corporate social responsibility.” Can you explain the difference between those two ideas?
In my last role, I was the chief diversity officer — my role at ISS is head of CSR and new market growth. On the Venn diagram of life, DEI, ESG (environmental, social and governance) and CSR have a lot of overlap. The way I look at it, CSR is asking myself and getting organizations to ask themselves the question, “How do we use our power, position and resources for good?”
That is actually harder to ascertain and actually takes more time and effort to know and understand than organizations might think. There is an entire process of really engaging with your teams, engaging with communities, engaging with your clients and putting your heads together about “hey, what do we collectively care about, and how are we uniquely positioned to get out there and drive impact?”
I think what we’ve learned post-COVID — and honestly, we’re in a world that has been significantly changed by COVID and it looks like we’re never going back — is that employees care more than ever about who their employers are, and what they’re doing to positively impact their environments and their communities.
There’s a lot of conversation happening around the concept of DEI, with the current administration actively campaigning against these policies both in the federal government and at individual companies. What is your reaction to that push to eliminate DEI efforts in the workforce?
A couple of years ago, in my last role, we felt this coming. When you look at the marketing campaign around being “anti-woke” and “anti-DEI,” it is not surprising to me that this is all happening. What I think is important is that we talk about what is happening right now, and what is not happening. If people are scared and nervous, that in and of itself is harm. It’s the whole point of bullying — you scare people, and that causes unease. In its worst-case scenario, it can set on some very negative, violent behaviors from others.
So, what I don’t want to say is, “Oh it’s all posturing and noise, and it’s not real.” No, it is real. I would say that some of it is posturing. Some of it is noise, and pandering to a base that they made promises to. And I would argue that a lot of it, based on what I’m hearing from our clients, is performance for an administration.
I’m gonna use a restaurant analogy — there’s front of house, and there’s back of house. I think the front of house, right now, is positioning themselves to make certain pieces of the administration happy, kissing the ring, scrubbing their websites of certain language. Do I think it’s right? No. Would I do it personally? No. But I understand what is happening there — no one wants to receive the ire of a very powerful person or an administration that feels like it may be punitive or retaliatory. But in the back of house, organizations that didn’t want to really do DEI or CSR or ESG work to begin with are using this as an offramp.
For those who are really committed to this idea, everyone I’ve talked to is still very interested in ensuring that their people and their communities where they work understand that they’re in it to win it. Because there is a business sense to DEI: the metrics are off the charts on how much more profitable a business is that has a supplier diversity program. It lowers attrition and elevates client retention, and if you have these initiatives in your company, it makes people want to go work for them and stay with them. It elevates that pride and purpose.
You mentioned the anti-DEI “marketing campaign” — part of that is spreading misinformation about what diversity, equity and inclusion programs actively do. A lot of people think that this is about unqualified candidates getting jobs, simply because that’s what they’ve been told.
Yes, the characterization is this concern that, for example, a black woman is going to get a job over a qualified white man — as if he is somehow, inherently, above her. That’s not what this work is, and anyone who is a practitioner of good DEI work knows that. Take supplier diversity, for instance. Supplier diversity was started in the automotive industry back in the late ’60s, and what it proved is that this work makes the vendor base more competitive and more innovative. There is a lot of myth-busting up front of hearing, “We want qualified vendors,” and saying back to them, “I don’t want anything but qualified vendors — but all of our vendors in our base look pretty straight and white, to me.”
We want qualified veterans to be part of our vendor base. We want qualified Black and Brown people. We want qualified women. It has become a minefield out there, but the principles of DEI are not going anywhere. We might be talking about them a little bit differently for a minute, but not for long.
You made a fascinating transfer from your music career to your corporate career around 2020 — what inspired that change? What skills transitioned well from one career to the next?
In 2010, I knew I wanted to come out of the closet, be informed and educated and use all of my public capital to challenge some of those myths about queer people. After I came out, I was getting invited to talk to corporations and higher ed and faith communities about my experience, and it snowballed from there. So that began my side hustle; I continued touring to smaller audiences — because when I came out I lost some of my fanbase — and spent 70% of my time making records and touring. 30% of my time was spent doing this culture work, and I loved it.
When COVID hit — and I had to cancel my tour just like every other touring musician in the world — that happened to coincide with my clients coming out of the woodwork asking about doing virtual events. With the murders of George Floyd and Brianna Taylor, with mental health declining because everyone was at home, my side hustle just skyrocketed, and eventually lead to my role at Unispace.
When you’re a country singer, and you get to Nashville and you somehow make it where you’re making records and you decide to come out of the closet, one doesn’t do that without knowing that your life is going to change. I didn’t know exactly what it was going to look like, but I knew that I was nimble and I knew that I was a good business thinker. I was always mindful and aware, when I got to Nashville and I saw how damn good everybody was, that I would not be outworked, and I would not be out-strategized.
I knew the value of engaging with fans and giving them what they want, and knowing that they are my customer. I knew in 2010 that I could do another side hustle full time if I wanted to, but I didn’t want to. And then ten years later, the universe tapped me on the shoulder and said, “Hey guess what? It’s time to make a big pivot.”
You certainly left behind an important legacy in the country scene: Today, there are more queer artists working in the Nashville scene than ever before. If you could give any advice to an LGBTQ artist looking to “make it” in the industry, what would you tell them?
I love seeing all of these country artists who have come out, it just delights me and thrills me every time someone comes out. I love that I could be a drop of water in what would become a wave. But let’s make no mistake; I still don’t recommend to anyone that they run down Music Row and say they’re gay. My counsel for anyone, whether they’re a country music artist, or going into finance, or whatever, is: Do not come out until you feel safe and able. And that process is different for everyone.
I would even go back to the advice that Loretta Lynn gave me about being a woman in the industry: I asked her once about what I could do in a man’s industry to change things. She said, “You can’t change the game unless you’re on the field.” So Loretta, right? What I took from that is that you have to do everything that you can to keep yourself on the field — take care of you first. If you’ve got aspirations to be a country singer, and you’re in a place that might not be safe, share your authentic self with safe people in your life and protect those relationships.
I’m not saying that people should force themselves into the closet: I’m saying you can still get yourself uninvited to the party if you’re not very careful about when you share your truth. The last thing I would ever want to do is to minimize the reality of what coming out is like, and to say, “Oh, just come out! It’s great out here!” I received death threats, I lost fans, a lot happened when I came out. It is a personal decision, so don’t do it until you feel safe and able. If you need support, you call me on the phone. Everyone in Nashville has still got my number — just give me a ring.
Jason Aldean, Brooks & Dunn, Luke Bryan, Cody Johnson, Megan Moroney and Keith Urban are among the acts who will appear at Nissan Stadium as part of CMA Fest, which will run June 5-8 in Nashville and span 10 stages.
Also slated for Nissan Stadium are Kelsea Ballerini, Dierks Bentley, Jordan Davis, Riley Green, Ella Langley, Ashley McBryde, Parker McCollum, Rascal Flatts, Red Clay Strays, Darius Rucker, Shaboozey, Black Shelton, Zach Top and Bailey Zimmerman.
Four-night stadium passes range from $240 to $1,061, while single-night stadium ticket starts at $79.80.
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CMA Fest, which began in 1972 as Fan Fair, will spread across Music City on stages both free and paid. The event has a new partner, bank and financial services company SoFi, in a multi-year partnership.
MŌRIAH will kick off the Chevy Riverfront Stage on Thursday morning, performing the national anthem. Other artists playing that stage over the festival run include Gavin Adcock, Tanner Adell, Cooper Alan, Drew Baldridge, Sam Barber, Gabby Barrett, George Birge, Tyler Braden, Colbie Caillat, Ashley Cooke, Dasha, Jackson Dean, Marcus King, Randall King, Brandon Lake, Chris Lane, Ella Langley, Maddie & Tae, Dylan Marlowe, Kameron Marlowe, Max McNown, Midland, Megan Moroney, Ian Munsick, RaeLynn, Redferrin, Josh Ross, Conner Smith, Austin Snell, Alana Springsteen, Thelma and James, Tigirlily Gold, The War And Treaty, Hudson Westbrook and Tucker Wetmore.
Appearing on the Dr. Pepper Amp Stage at Ascend Park are Rodney Atkins, Frankie Ballard, Casey Barnes, Danielle Bradbery, Blanco Brown, T Graham Brown, Karley Scott Collins, Billy Dean, Tyler Farr, Filmore, Josh Gracin, Ty Herndon, Braxton Keith, Erin Kinsey, Lakeview, Edwin McCain, John Morgan, Kylie Morgan, Jerrod Niemann, Jamie O’ Neal, Mason Ramsey, Owen Riegling, Emily Ann Roberts, Reyna Roberts, Kaylee Rose, Shaylen, Sister Hazel, Iam Tongi, US Navy Band Country Current, Darryl Worley, Charlie Worsham and Jake Worthington.
Artists playing The Chevy Vibes Stage at Walk of Fame Park are Angie K, Graham Barham, Blessing Offor, Craig Campbell, Dillon Carmichael, Mackenzie Carpenter, Ashland Craft, Kashus Culpepper, Dailey & Vincent, Jade Eagleson, Exile, Mickey Guyton, Kelsey Hart, Tayler Holder, Greylan James, Willie Jones, Tiera Kennedy, Vincent Mason, Madeline Merlo, Drake Milligan, Lorrie Morgan, David Nail, Meghan Patrick, Dylan Schneider, Shenandoah, MaRynn Taylor, Thompson Square, Pam Tillis, Lauren Watkins, Mark Wills, Rita Wilson and Waylon Wyatt.
The Good Molecules Reverb Stage at Bridgestone Plaza’s line-up includes Willow Avalon, Maddox Batson, Laci Kaye Booth, Brenn!, Franni Rae Cash, Chapel Hart, Julia Cole, Preston Cooper, Kolby Cooper, Wesley Dean, Melanie Dyer, Madeline Edwards, Mae Estes, Carter Faith, Lanie Gardner, Cole Goodwin, Fancy Hagood, Jack Wharff and The Tobacco Flats, Max Jackson, James Barker Band, Just Jayne, Alexandra Kay, Zach John King, Matt Lang, Bryce Leatherwood, Hannah McFarland, Walker Montgomery, Will Moseley, Elizabeth Nichols, Adrien Nunez, Scoot Teasley, Cameron Whitcomb, Blake Whiten, Austin Williams and Eli Winders.
Acts will perform free at The Hard Rock Stage with a slate that includes Ashley Anne, Palmer Anthony, Hayden Blount, BODHI, BoomTown Saints, Luke Borchelt, CECE, Hayden Coffman, Abbey Cone, Crowe Boys, Eddie and The Getaway, Sterling Elza, Brian Fuller, Giovannie and The Hired Guns, Colt Graves, Reid Haughton, Christian Hayes, The Heels, Hueston, Solon Holt, Preston James, Jason Scott & The High Heat, Britnee Kellogg, Alex Lambert, LECADE, Trey Lewis, Tyler Joe Miller, MŌRIAH, Clayton Mullen, O.N.E The Duo, Harper O’Neill, Pistol Pearl and the Western Band, Peytan Porter, RVSHVD, Sacha, Matt Schuster, Sophia Scott, SKEEZ, Kevin Smiley, Payton Smith, Liam St. John, Colin Stough, Troubadour Blue, Leah Turner, Alli Walker, Carson Wallace, Brendan Walter, Chandler Walters, Jay Webb, Wesko, Angel White and Sam Williams.
All artists perform for free to benefit the CMA Foundation, with a portion of ticket proceeds supporting music education programs. CMA Fest will be filmed for a special airing on ABC and Hulu later in the summer.
For more details and ticketing options, go here.
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