genre country
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Warner Chappell continued to dominate the Country Airplay chart for a fifth consecutive quarter in Q4 of 2024 with a strong 33.67% market share and 71 songs on the chart. This includes the quarter’s No. 1 song “I Am Not Okay” by Jelly Roll, which was co-written by WCM Nashville/Tape Room Music’s Casey Brown and Taylor Phillips.
Sony Music Publishing comes in second with 19.57% market share, thanks to its 53 songs on the chart, also including “I Am Not Okay,” which was co-written by SMP talent, Ashley Gorley. Gorley, a longtime hitmaker in Nashville, is this quarter’s top songwriter too.
Universal Music Publishing Group holds the third spot, just as it did in the last quarter, with a 9.81% share of the chart and 26 ranked songs. Among its many Country Airplay hits is “Pour Me A Drink” by genre-bending star Post Malone which ranked as the second biggest song on the chart this quarter.
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Kobalt came in fourth place with a 6.83% market share and 19 songs on the chart. BMG arrives in fifth, up one spot from Q3 thanks to its share of songs like “I Am Not Okay.” In total, the Berlin-based company has shares of 14 songs on the Q4’s Country Airplay chart.
Concord, the fifth largest publisher on the Country Airplay chart, significantly grew its market share this quarter, from 2.51% in Q3 to 4.17% in Q4. Among its 13 songs on the chart is “Lies Lies Lies” by Morgan Wallen, the fourth biggest song of the quarter.
“Lies Lies Lies” was also a major contributor to Big Machine Music’s 3.53% market share this quarter, ranking them at No. 7. Reservoir Media came in eighth for Q4 with “Gonna Love You” by Parmalee bolstering its 1.85% share of the chart.
Pulse is a newcomer to the Country Airplay ranking this quarter at No. 9. Its top song was “High Road” by East Texas favorite Koe Wetzel, marking its official entrance to the upper echelon of Nashville publishers.
Finally, Hipgnosis rounds out the list at No. 10 with a 1.53% market share and 3 songs on the chart, including “4x4xu” by Lainey Wilson.
When Luke Combs’ team won road crew of the year at the CMA Touring Awards on March 3, it marked a passing of the baton — or, more accurately, a passing of the road case — as Combs’ crew took control of a trophy that Chris Stapleton had carted around the country and across the Atlantic during 2024.
Last year marked the first time that the Country Music Association honored an entire crew, and Team Stapleton decided during a post-awards celebration to take the award out where it had been won: on the stages, on the highways and in the back of semi-trucks that took the All-American Road Show from Nashville to the people.
The trophy was unloaded at every venue and placed somewhere on, or near, the stage as a reminder to all of Stapleton’s employees of the reputation they had created. The crew of the year hardware visited the Hollywood Bowl in Los Angeles, Bridgestone Arena in Nashville, The O2 in London and the set of NBC’s Saturday Night Live in New York, just to pick out a few spots on its itinerary.
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“They can never change that,” tour manager Jason Hecht says. “We’re always the first name on the trophy. For us, that’s a very cool thing, and to get to carry it around, and hopefully set a little bit of a precedent, that was definitely a really big sense of pride for us.”
Stapleton’s team had pride in the gig before there was ever a trophy to recognize it. The team had to have been working hard to get that first crew award in a line of work that’s grueling at its very foundation.
“A lot of these people are up at 6 a.m., 7 a.m. — first people in the door, and they’re not walking out until you’ve got doors closing, sometimes in the morning with trucks rolling away,” says Stapleton’s manager, Red Light Management’s Clay Hunt. “There’s ebbs and flows throughout the day, but this is really long, hard work.”
If they do that work correctly, most of the concertgoers won’t give a thought to the quasi-miracle that took place in the venue, as a stage was constructed and complicated sound and lighting was installed all on the day of that particular show.
“I always kind of look at it like a sports official, a referee,” Hecht says. “If somebody’s saying your name, then something’s gone wrong. By definition, your job is to be in the shadows and to stay out of the way.”
The work is likely appreciated most by Stapleton who, along with his wife/band member, Morgane Stapleton, makes it a point to look after their team. She insisted on having a women’s bus for the female members of the crew, they remember employees’ birthdays with gifts and celebrations, and when several on the team came down with an illness during their recent Australian tour, they didn’t even ask about what kind of expenses might be involved in their recovery. They made sure the employees got medical attention, a place to recuperate and plane tickets to catch up to the tour once they had rebounded.
That kind of attentiveness is not surprising for Stapleton. When he left the 2023 Academy of Country Music Awards in Frisco, Texas, he saw the roadies hard at work and picked up a blower to help clean up confetti. He is known, according to his team, to greet the local crew at the end of a show and recognize their role in his success as they prepare to tear it all down.
“I like to play music,” Stapleton said when his team won the crew of the year honor. “Everybody [involved] helps me do that every night in ways that would not be possible in any way, shape or form if everybody wasn’t at the top of their game.”
The CMA rules around the crew of the year trophy don’t allow consecutive wins, though individual members of a team can still collect honors. Two Stapleton employees — tour videographer/photographer of the year Andy Barron and backline technician of the year Derek Benitez — were with Stapleton in Australia and unable to claim their awards in person this year. But the team watched a CMA livestream of the event from Down Under and saw the owner of Stapleton’s PR firm, Sacks & Co.’s Carla Sacks (who also reps Combs), win publicist of the year. Sacks was visibly emotional.
“I really was very overcome in a way I didn’t expect in that room,” she allows. “To look out at that community of people that rarely wants, or gets, the spotlight, and then to be recognized by those peers, hit me in a way I wasn’t really prepared for.”
In the days after his win, Barron kept at the job in Australia and New Zealand, a camera in his hands every day, constantly looking for new angles on the same songs and the same people as he documents Stapleton’s work for social media and for posterity. Even as he moves about the arenas and amphitheaters, he’s cognizant that after the artist and crew head for the next city, they leave an impression behind them.
“We want every person who’s working at the venue — the promoter, everyone involved at the place that is opening their doors up to us — we want them to be excited when we’re coming back,” Barron says. “We’ve just always treated every show like that, and everyone on our team has the same mentality.”
Mirroring the one-nighters that it represents, the crew of the year trophy moves on after one year to its next recipient, though it will still carry a plaque with Stapleton’s name — and the names of each of his team members — as Combs takes it back on the road. In some cases, the award will revisit concert halls where Stapleton carted it in 2024. But it’s certain to expand its travels with Combs’ entourage.
“We’re excited for the Luke Combs team and for them to continue on,” Hunt says. “It sounds like they’re going to try to carry on the tradition.”
When Koe Wetzel plays Billboard’s The Stage at SXSW Thursday night (March 13) at Moody Amphitheater at Waterloo Park in Austin, fans can expect a typically high-octane, guitar-driven show full of songs about road life and troubled relationships, both often fueled by substances. For the past 10 years, Wetzel has been entertaining Texans — and […]
Whatta man Jelly Roll is! The country superstar appears in a hilarious new commercial for Zevia, a zero-sugar, zero-calorie natural alternative to soda.
In the clip, shared on Monday (March 10), the “Need a Favor” singer pulls up to an 1950s-looking gas station in his red pick-up truck. Two young boys in the field nearby watch in awe as Jelly Roll emerges from the car in slow motion, running his hands through his mullet as he portrays a classic country man in a cut-off flannel, jean shorts, cowboy boots and black sunglasses. Salt-N-Pepa’s 1993 hit, “Whatta Man,” plays in the background, adding to the drama of the moment.
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“Jelly Roll? In a Zevia commercial? This is huge,” one of the boys says as the star opens a nearby refrigerator and pulls out a Creamy Root Beer flavored beverage. “By choosing him as the spokesperson for their zero-sugar soda with zero artificial ingredients, Zevia is dismantling the notion that quote-on-quote ‘real men’ can’t be conscious of what goes into their body.”
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“Mr. Roll is now, quite literally, the poster child for sweet authenticity,” the boy gushes — much to the confusion of his friend — as Jelly Roll takes a sip of his drink, burps and smiles into the camera.
For Jelly Roll, the partnership was a no-brainer, as he’s been focusing on his health in recent months, revealing at the end of 2024 that he lost more than 100 pounds over the course of the year. “Making small, intentional choices daily is a real thing that I have honed in on and that has been so impactful during this process,” he tells Billboard of his health and wellness journey. “I think it’s changed my ability to keep up with my progress, since it has been an honest conversation of ‘in that moment’ which one is the better option to stay on track?”
He also just loved filming the advertisement. “What I loved about this is it felt like we got to really play into the skit and have some fun with it,” he recalls. “When I got to do the season premiere of SNL this year, I got to also be a part of a skit, and this was another version of being able to really lean into having fun with a character. And everyone else on set was so game too which made it such a great experience.”
As for that “sweet poster child of authenticity” comment, he agrees. “One thing you can say about me is that I am me — even when I get chances to play up a character — and I hope that comes through in this spot. What you see is what you get,” he says.
Watch Jelly Roll keep it real in the new Zevia commercial below.
Luke Combs has revealed the intense nature of his struggle with Obsessive Compulsive Disorder (OCD), describing the condition as “particularly wicked” during a candid conversation on 60 Minutes Australia.
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The country star shared that unlike common perceptions of OCD—such as compulsive behaviors like flicking light switches—his form, purely obsessional OCD, manifests internally with relentless anxiety and intrusive thoughts rather than outward rituals.
“Probably the worst flare-up of it I’ve had in, I would say three or four years, started about two days before this trip,” Combs told the program prior to his show at Sydney’s Accor Stadium last month.
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“It’s something that in some way I at least think about every day. There’s some tinge of it to some extent every day … The craziness of the particular disorder that I have, it’s the way to get out of it,” Combs told interviewer Adam Hegarty.
“There’s no outward manifestation of it, right? Like you’re talking about the flicking of a light switch, but for me, it’s all going on in here,” Combs explained, adding. “When someone else flicks a light switch, you can see it happening. But for someone like myself, you wouldn’t even know what’s going on—it could be happening right now and you wouldn’t even realise it.”
“It’s thoughts, essentially, that you don’t want to have… and then they cause you stress, and then you’re stressed out, and then the stress causes you to have more of the thoughts, and then you don’t understand why you’re having them, and you’re trying to get rid of them, but trying to get rid of them makes you have more of them.”
He continued, “I’m lucky to be an expert in how to get out of it now… I’m probably 90 per cent out of my flare-up now … and in the midst of doing a world tour, right?”
Combs, known for hits like “Forever After All,” described recent anxiety flare-ups as among the most severe he’s experienced in years, noting periods where obsessive thoughts consumed him for “45 seconds of every minute for weeks.” The intrusive thoughts ranged from unsettling violent images to existential concerns about his identity.
The country star admitted that his OCD significantly impacted his life, explaining, “It held me back so many times in my life where you’re trying to accomplish something, you’re doing really great, and then you have a flare-up, and it just like ruins your whole life for six months.”
Yet, Combs has gradually learned to manage the disorder more effectively by acknowledging these intrusive thoughts without fear.
“When it happens now, I’m not afraid of it because I’m not like, ‘What if I’m like this forever?’ I know I’m not going to be like this forever now.”
Previously, Combs had opened up about first experiencing OCD-related anxiety in middle school during a 2021 interview on AXS TV’s The Big Interview, likening his obsessive thoughts to “fixing the blinds or straightening the carpet,” but occurring entirely in his mind.
Luke Combs has landed four No. 1 albums on Billboard’s Top Country Albums chart: This One’s For You (2017), What You See Is What You Get (2019), Growin’ Up (2022), and The Prequel (EP) (2019). His albums Gettin’ Old (2023) and Fathers & Sons (2024) both peaked at No. 2.
Billboard Women In Music for 2025 keeps on getting juicer. Doechii is named as the Woman of the Year, and so many more have been added to the powerhouse night. Keep watching to find out who! Watch the live event on March 29th at 10PM ET/7PM PT on the Billboard Women in Music 2025 channel […]
No matter how large or small the venue, you never know who will show up to a concert in Music City.
On Sunday evening (March 9), rapper Snoop Dogg made a surprise appearance at Nashville music venue Losers Bar & Grill. The 16-time Grammy-nominated entertainer treated the audience in the 500-capacity venue to a rendition of his 1994-released song “Gin and Juice.”
Country singer-songwriter Ernest was among those who joined Snoop during the evening, and shared photos from the performance over the weekend. The two entertainers have previously collaborated on an as-yet-unreleased song called “Gettin’ Done,” which Ernest performed during a show in Nashville last month.
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“SNOOP X DEVILLE,” the country artist captioned his carousel of photos with the rapper.
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The venue also shared a clip of Snoop’s performance on Instagram, captioning the video on Monday (March 10): “You never know who might hop up on stage. This Life Ain’t For Everybody! @snoopdogg #LosersWin”
This is just Snoop Dogg’s most recent appearance in Nashville. In November, he joined Jelly Roll on stage during the “Son of a Sinner” singer’s headlining show at Bridgestone Arena, where the two traded verses on “Drop It Like It’s Hot” and collaborated on a song inspired by Tom Petty and the Heartbreakers’ “Mary Jane’s Last Dance.”
During his career, Snoop Dogg earned three Billboard Hot 100 chart-toppers, including 2004’s “Drop It Like It’s Hot” with Pharrell, as well as a feature on the 2006 Akon hit “I Wanna Love You” and the 2010 Katy Perry hit “California Gurls.” Snoop Dogg (initially known as Snoop Doggy Dogg) first gained prominence through his collaborations with Dr. Dre, including “Deep Cover” and his contributions to Dr. Dre’s groundbreaking 1992 album, The Chronic. Snoop made his solo studio debut on his 1993 album Doggystyle, which set the stage for further hit albums, including The Doggfather. Along the way, he notched numerous hits including “What’s My Name?,” “Gin and Juice” and “Still a G Thang,” and later teaming with Pharrell for songs including “Beautiful” (with Charlie Wilson) and “Drop It Like It’s Hot.”
Ernest, a longtime friend of Jelly Roll, is known for his work writing hits including the “Save Me” singer’s “Son of a Sinner,” the Morgan Wallen/Post Malone hit “I Had Some Help” and Wallen’s “You Proof,” “Wasted on You” and “More Than My Hometown,” among others. Ernest earned a No. 1 Billboard Country Airplay hit with the collaboration “Cowgirls” (with Wallen).
Will Bruno Mars and Lady Gaga take No. 1 from Kendrick Lamar and SZA? Tetris Kelly:This is the Billboard Hot 100 top 10 for the week dated March 15. Back in the top 10 is “Nokia.” At nine is Teddy Swims. Chappell Roan holds on to eight, as does Billie Eilish to No. 7. “APT.” to […]
Dolly Parton leads this week’s crop of new music, with her tender tribute to her late husband, Carl Dean, after his passing at the age of 82 on March 3. Kelsea Ballerini continues unpacking emotions the deluxe version of her album Patterns, while Brad Paisley teams with Dawes for a new track that takes a unflinching look at mental health.
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Check out all of these and more in Billboard‘s roundup of the top new country, bluegrass and Americana songs of the week below.
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Dolly Parton, “If You Hadn’t Been There”
Country Music Hall of Famer Dolly Parton pays elegant homage to her late husband Carl Dean on this tender song. With a classic country feel, underpinned by piano and fiddle, finds Parton chronicling the ways he served as her constant source of support. “I wouldn’t be here if you hadn’t been there/ Pushing me on when I was scared,” she sings, and her expressive soprano builds from whisper-soft, sounding slightly ragged around the edges with grief, to ringing powerfully with love.
Kelsea Ballerini, “Hindsight Is Happiness”
Last year, Ballerini issued her biggest-selling album to date with Patterns, and returns with five new songs on the deluxe version of the project. One of the standouts in this new handful of tracks is “Hindsight is Happiness,” a peaceful ballad looking back on the wreckage of a decimated relationship and realizing both parties have matured and moved on. “I never should’ve tethered in my 20s, my bad,” the now-31-year-old Ballerini sings, before wishing happiness and love for her ex-flame on the road ahead.
Brad Paisley and Dawes, “Raining Inside”
Brad Paisley and Dawes recently performed together at the Grammys earlier this year. Now, the two pair their boundary-less creative freedom and turn it toward providing a mirror to modern-day afflictions, on this brooding look at mental health and depression. “No one’s sick and no one died, no one’s left and no one’s leaving/ But it’s raining inside,” they sing, highlighting the prevalence mental health struggles regardless of the presence or absence of situational hardships. The song’s pop-rock oriented stylings, highlighted by grizzled guitar work, elevates the song’s poignant message.
Tim McGraw feat. Parker McCollum, “Paper Umbrellas”
McGraw refreshes a fan favorite from his 2023 project Standing Room Only by welcoming McCollum. Together, they blend neo-traditional country sounds with a slight islands vibe to create a song that feels tailor-made to become a summer anthem. The intergenerational pairing of 57-year-old country standard-bearer McGraw with surging 32-year-old McCollum also evinces the enduring power of a song that melds a timeless, relatable story arc of post-breakup solace with breezy instrumentation and a melody that highlights the warm, laid-back charisma these two vocalists share.
Caroline Owens, “You’ve Still Got It”
Caroline Owens, a three-time IBMA Awards nominee who has performed with bluegrass luminaries including Alison Krauss, Ricky Skaggs and Rhonda Vincent, offers up softly beguiling vocals on her debut single for Billy Blue Records. Her soft-focus voice floats over trilling mandolin picking and reserved fiddle. Written by Jerry Salley and John Pennell, “You’ve Still Got It” centers on a sturdy love. Her full album, with production from Salley and Darin Aldridge, is set for later this year.
Rob Williford, “Johnny”
“How far can a man bend before he breaks?” It’s a haunting question at the center of the latest song from Williford, known for his work as a songwriter crafting hits for Luke Combs (“Beautiful Crazy” and “Forever After All” and Tim McGraw (“Fool Me Again”) and as a longtime bandmember for Combs. Williford previously released the solo project Wildcard in 2023, but fully steps into his own on his latest song. “Johnny” is a tale of addiction to moonshine and pills that leads to betrayal and murder, depicting how addiction and a string of poor choices can decimate a family generation after generation. His growling vocal lays out this destructive storyline over driving, rustic acoustics, evoking a unfiltered, country-rock vibe.
At the first official Academy of Country Music Awards show in 1966 — held in Los Angeles and hosted by Bonanza actor Lorne Greene — Buck Owens took home top male vocalist, Bonnie Guitar won top female vocalist, and a young upstart named Merle Haggard snagged new male vocalist.
Two years prior, artist Tommy Wiggins, songwriter Eddie Miller and Red Barrel Niteclub owners (and married couple) Mickey and Chris Christensen had formed the ACM, then called the Country and Western Music Academy, to represent country music in the Western states, counterbalancing the Nashville-based Country Music Association, which launched in 1958.
Since then, the ACM has celebrated and advocated for the growth of country music, both domestically and abroad. In 2022, it moved its headquarters to Nashville, and the academy now boasts a membership of over 5,000 globally.
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On May 8, the ACM will host the 60th edition of its awards show at Ford Center at the Star in Frisco, Texas. ACM CEO Damon Whiteside says the ceremony — which became the first major awards show to exclusively stream live for a global audience on Amazon Prime in 2022 — will celebrate the year’s top artists while also honoring past winners and award-show milestones. Those landmarks include Marty Robbins taking home the first artist of the decade award in 1969, Loretta Lynn becoming the first woman to win entertainer of the year in 1976, Garth Brooks snagging six awards in one night in 1991 (a feat since replicated by Faith Hill and Chris Stapleton) and Miranda Lambert leading all winners with 37 career trophies.
Loretta Lynn onstage in 1973.
Courtesy of ACM
During the Frisco festivities, the academy will also highlight the important work of Lifting Lives, the ACM’s philanthropic partner that provides financial, disaster, mental and other aid to the country music community.
“We’re looking at developing a show that’s going to feel current because we obviously need to honor the current nominees,” Whiteside says, “but there’s also a real desire for us to showcase the legacy of the show because it’s always charted its own course. We want to showcase what differentiates us.
“It’s a little bit of a past/present/future approach,” Whiteside adds. “It’s going to be a really iconic night and a great way to look back and look forward and celebrate where we are right now as an industry.”
From left: Jordan Davis, ACM CEO Whiteside and Carly Pearce at the ACM Honors in 2024.
Terry Wyatt/Getty Images for ACM
You moved the ACM’s headquarters to Nashville from Los Angeles in December 2022. How do you differentiate yourself from the Country Music Association, and how have you upheld the original mandate of representing Western states?
We really grappled with whether we should make the move when I came into the job [in 2020]. That was definitely one of my first orders of business, coming in, that the board asked me to do some research on. Over a few months, I looked at the pros and cons [of the Nashville move], what it meant from a historical perspective, a strategic perspective and a financial perspective in moving all of our operations and our staff and knowing we probably would lose staff by moving.
COVID then hit within that process, and we were out of the office for about two years. During that time, it became more and more apparent that it made sense to be in Nashville because probably over 90% of our constituents are in the Nashville market, from our board of directors to all of our industry members and artists.
What about the organization’s original mission?
When we started back in the ’60s, there was no support for artists on the West Coast — they were shunned, basically, by Nashville, and there was no one looking out for them or for their interests. Also, there wasn’t really a bridge between the studios and television and country music. That’s really why we were formed in the first place, to create that bridge. But over time there’s been less need to be in that role because, thankfully, country is ubiquitous now. It just made sense for us to move here strategically.
From left: June Carter Cash, Johnny Cash, Marie Osmond and Robert Duvall in 1991 when Cash received the ACM Pioneer Award.
Courtesy of ACM
How did you decide where in town to relocate?
We did not even consider Music Row as a place to move — it just didn’t feel authentic for us. Nor did we want to encroach on traditional Music Row. Wedgewood Houston offered us an opportunity to be in an emerging area of town that’s still very convenient, and there’s a lot of music companies opening here. Our positioning is that we are the renegade organization, so we should be somewhere a little more gritty and edgy. That’s ultimately why we landed where we landed.
The ACM Awards’ previous slogan was “Country Music’s Party of the Year.” How have you moved away from that?
That was our tagline and position for many, many years. Especially being in Las Vegas [where the ACMs were held annually from 2003 to 2019, except for 2015], it made a lot of sense. During COVID, when we [presented] our first show in Nashville in September 2020, we did it at three venues [Grand Ole Opry House, Ryman Auditorium and The Bluebird Cafe], and we named that night “A Special Night of Heart and Hits.” That really changed the tone and the vibe of the show.
We carried that over the following year. And then when we went back to Vegas [at Allegiant Stadium in 2022], we sort of brought back the party of the year, but with being on a new platform with Amazon, they had a lot of feelings about how we could reposition ourselves.
And then, moving back to Texas in 2023 following the [awards’] 50th anniversary being there [in 2015], the feeling was we just have other sorts of stories to tell around what the show is beyond being a party. “Party” sells it a little short.
Toby Keith played “Courtesy of the Red, White and Blue (The Angry American)” at the 2002 ACM Awards, in the wake of the attacks of Sept. 11, 2001.
Courtesy of ACM
What comes after the 60th anniversary?
For 2026, we may do a major pivot again and define what’s the future of the academy. This year is a very special year, but next year is going to be kind of turning the page. It’ll be a fresh new year. We don’t know yet where we’ll be. We don’t know what [outlet] we’re going to be on. Everything’s a new day in 2026, so it’s going to be the evolution of the ACM Awards, but we’re excited about that because it’s a blank slate.
The show is co-owned by Dick Clark Productions. [DCP is owned by Penske Media Eldridge, a joint venture between Eldridge Industries and Billboard parent company Penske Media.] What is the key to your working relationship?
The relationship started in 1979, which is pretty incredible to think about. Dick Clark hosted many times and then came on as executive producer in ’79, and shortly after that his son [R.A. “RAC” Clark] got involved. He was with us for all those decades as well, and now we have Raj Kapoor [as showrunner]. It’s been a really great partnership. Both sides bring so much to the table.
We consider ourselves the country music experts, and we’re the ones running the award side of it, making sure our members and industry are engaged. We lean in for a lot of the talent asks and make sure our brand and the industry are being represented properly. Dick Clark Productions provides all the production resources and really puts the show together from a television/streaming perspective. We both have an equal seat at the table.
Garth Brooks swept the ACM Awards in 1991.
Courtesy of ACM
In 2022, you became the first major awards show to move to a streaming platform when you debuted on Prime Video. What did you learn from that first year?
That’s probably one of my top moments in my five years. The first year going into it, none of us had any idea what we were doing in terms of what the impact would be on the show. How do you suddenly produce a live show with no commercial breaks? Typically, you’re using those breaks to make set changes.
But what we found was it actually improved the process of booking the show, planning the show and the show experience itself. Because it was such a quick two hours, top to bottom, it forced everyone to be even more on their toes in terms of the show’s pace and, because of it being jam-packed with music, it felt like a true music concert. I think what we’ve carried forward is keeping the show really tight. There’s no time to get bored because you’re constantly moving.
The challenge of streaming is that they do not report viewership. The music industry wants to know how many people are watching. I don’t know the numbers. [But] if you’re feeling the bump, then does it matter how many people are watching?
We do have a sense that we’re on par with where we’ve traditionally been with the show, if not more than that. Plus, we’re global. We’re in over 230 countries and territories, live and on demand. Now we’re getting a much larger international reach.
How much does the show’s status as a global event influence picking a host? It was Dolly Parton for two years — once with Garth Brooks — and now it’s Reba McEntire, who hosted or co-hosted 12 times between 2002 and 2019.
Dolly Parton’s a global superstar. In any market around the world, if you saw your Prime Video home screen with Dolly, you’re probably going to be interested. Reba is very similar. She’s a legend as well. This is her 18th time hosting [or co-hosting]. The other part is both of them are multigenerational. They’re relevant now. The multigeneration piece is big because it brings in all audiences.
Reba came to us prior to last year and really wanted to be part of the 60th-anniversary legacy of this show because she feels very connected to it, and she’s had a huge impact on what this show is. That’s when we signed her to a two-year deal to [host in 2024 and 2025].
Taylor Swift at the ACM All-Star Jam in 2009.
Courtesy of ACM
We are seeing more labels in New York and Los Angeles sign country acts, while artists including Post Malone, Beyoncé and Ringo Starr are incorporating elements of country into their music. How does the ACM embrace that, in terms of the awards show and the organization?
We haven’t addressed it yet. We have had a lot of conversations with our board about it, and everyone is in agreement that we need to figure it out. But we need to do it in the right way and not make a rush move, because we want to make sure we’re protecting the integrity of the vote and that the members spend a majority of their time in country music versus a one-off project.
Long term, we’ll likely figure out a way to allow those “coastal labels” in as long as they meet the criteria that those individuals spend a majority of their time in country music. We will find a way to incorporate them into our membership and then [they will] be able to vote.
What is something from the past 60 years that you consider sacred and don’t ever want to change about the awards show?
Our DNA of this show has always been — and always will be — that we’re a little out of the box. We’re a little left of center. In the ’60s, we had all the television celebrities hosting and we’ve really held on to that. We’ve always had a lot of film and TV talent involved in the show, so that carries through.
We’ve held on to the fact that we really maximize the out-of-genre opportunities by having out-of-genre artists collaborating. Our DNA is that we take risks. We’re progressive. We’ve [leaned] very forward in diversity the past several years especially, and we’ll continue to do that. While the artists change over the years, our identity and the DNA of the show has remained consistent. We want the show to be fun and the fans to have a great time and let loose.
The Chicks on the shoot for their video for the 1999 ACM Awards.
Courtesy of ACM
ACM Winners’ Favorite Award Show Moments
Artists and executives look back on the Academy of Country Music’s brightest nights.
Bill Anderson, two-time ACM Award winner: “The academy first began recognizing songwriters in 2007 with the advent of their Poet’s Award, and they gave me their very first one. It’s always cool to be the first at anything, and when you look at the names of some who have followed it makes it even more special: Merle Haggard, Don Schlitz, Cindy Walker, Kris Kristofferson, Willie Nelson and more. I had come to Nashville 50 years earlier with dreams of being a songwriter. Nothing could be more special than having those dreams come true… and the ACM Poet’s Award to confirm it.”
Miranda Lambert, 37-time ACM Award winner: “It’s an honor to get any award and be recognized by my peers, but getting the album of the year award is always extra special. [Lambert won the honor five times between 2008 and 2017.] Country music is about storytelling, and knowing that people took the time to listen to an album top to bottom — and love it — means a lot to me.”
Shane McAnally, two-time ACM songwriter of the year winner: “It feels very special that the ACM honors songwriters with their own category. We are usually the ones behind the scenes, but it’s always a privilege to be recognized amongst your peers. Nashville was built on great songwriting, and this community is so special. Being named ACM songwriter of the year [in 2014 and 2019] will always be a highlight of my career.”
Jo Dee Messina, ACM Award winner: “I cherish my win of the [top new female vocalist] of the year award [in 1999]. It was a moment I got to share with my mother, who was present to witness the payoff of a lifetime of support and dedication to my dreams. The ACMs’ production crew is one of a kind. They are a family that has always gone above and beyond to be sure I was taken care of with performances, presentations, nominations and anything I needed to be a part of the televised programs.”
Tigirlily Gold, ACM Award winner: “Our favorite memory is when we got to perform our song ‘I Tried a Ring On’ after winning our very first ACM Award, for new duo/group of the year, in 2024. Jelly Roll gave us a pep talk right before we went out to play, and our musical heroes Little Big Town introduced us. We will never forget that truly surreal moment! The ACMs have a magical way of making dreams come true for artists like us.”
Shania Twain, four-time ACM Award winner: “My favorite moments are always meeting people backstage, other artists that I don’t get to meet. At the beginning of my career, I lived in Nashville and I was seeing more of the country music industry around just in general. But my career has taken me so internationally that I rarely run into country artists. The ACMs are one of the only places that happens.”
Carrie Underwood, 16-time ACM Award winner: “I’m extremely honored to be the first woman to have won ACM entertainer of the year twice and the only female ever to win that award three times [in 2009, 2010 and 2020]. We had some fun celebrating those! We don’t do what we do for praise or trophies, but it means a lot to be recognized for your hard work, and none of it would be possible without all the loyal fans.”
Additional reporting by Jessica Nicholson.
This story appears in the March 8, 2025, issue of Billboard.