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Shakira has dropped her new single “Monotonía” in collaboration with Ozuna, in which she opens up about the rupture of what seemed to be a perfect relationship.
“It wasn’t your fault, it wasn’t my fault/ It was monotony’s fault/ I never said anything but it hurt/ I knew this would happen,” she chants.
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Though the song — which marks Shakira’s first single post-breakup with longtime partner and soccer star Gerard Piqué — reveals a very heartbroken singer, the music video also references her ex.
In the first minute of the emotionally charged clip — co-directed by the Colombian star and designer Jaume de la Iguana — a teary-eyed Shakira has an encounter with a man in a grocery store where he blows up her chest and her heart is ejected from her body.
Fans on social media were quick to discover that the man in the video is wearing a white hoodie and gray joggers similar to one of the outfits Piqué wore for Shakira’s 2017 video “Me Enamoré,” in which the couple is seen enjoying the puppy-love stage of their romance, and furthermore implying that the man who shoots at Shakira in the new “Monotonía” clip is meant to represent Piqué.
In June, the former couple announced their split. “We regret to confirm that we are separating,” the two said in a joint statement released by Shakira’s public relations firm. “For the well-being of our children, who are our highest priority, we ask that you respect our privacy. Thank you for your understanding.”
Shakira, 45, met the Barcelona defender while she was promoting her 2010 World Cup anthem, “Waka Waka (This Time for Africa).” The couple share two children, Sasha and Milan.
“Monotonía” follows the singer-songwriter’s Latin Airplay chart-topping song “Te Felicito” with Rauw Alejandro, in which she calls out her significant other and congratulates him on a stellar performance for making her believe he truly loved her.
Watch the “Monotonía” and “Me Enamoré” music videos below.
Billboard has two new elevations within company in the Latin and Events departments. On Thursday (Oct. 20), Billboard announced that Leila Cobo has been promoted to the chief content officer of Latin/Español and Mary Rooney to vp, head of events, effective immediately.
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The promotion will see Cobo continue her oversight of Billboard Español and its newly created team, in addition to providing her expertise in all Latin content and programming. Under her leadership — she previously held the role of vice president of Latin and Latin industry lead — Billboard.com’s Latin vertical has earned nearly 2 million unique visits a month, and saw her extend her talents to programming Latin Music Week, the world’s longest running gathering in the Latin music industry. In Cobo’s new role, she will report to Hannah Karp, Billboard‘s editorial director and Mike Van, Billboard president.
“There is no other mainstream media company more committed to covering and celebrating Latin music than Billboard, and with the launch of Billboard Español we’re more committed than ever. It’s an honor to work with this amazing team and keep growing and building!” Cobo said.
Rooney’s promotion will see her continue her oversight of Billboard‘s signature business events and strategizing for the growth and development of the brand’s identity, including consumer-facing programs and event production across the country. Rooney previously led as the executive director of events at Billboard, and had a large hand in conceptualizing Billboard‘s Women in Music and Latin Music Week, as well as creating The Stage at SXSW. In her new role, she will report to Dana Droppo, Billboard‘s chief brand officer.
“I am thrilled to continue working alongside this talented team, and to represent the Billboard brand as we continue to grow the events business producing best-in-class events across the country,” Rooney said in a statement.
Van added of the two promotions: “We could not be more grateful and proud to be elevating two key executives to essential roles that will continue to propel the Billboard brand globally.”
Grupo Frontera scores a first top 10 on Billboard’s Hot Latin Songs chart as “No Se Va” climbs 12-4 on the Oct. 22-dated ranking. The song’s fresh success comes after it topped Latin Digital Song Sales for one week and became the fifth regional Mexican song to hit the all-genre Billboard Hot 100 over its 64-year history.
“No Se Va” pushes to the upper region on Hot Latin Songs mainly on the strength of streaming activity. It logged 8.9 million official U.S. streams during the tracking week ending Oct. 13, according to Luminate. It yields a No. 26 debut on Streaming Songs and takes home the Greatest Gainer honors on Latin Streaming Songs with a 9-4 lift.
Meanwhile, sales drop by 22%, to 1,000.
On Latin Digital Songs Sales, the song cedes the throne back to Bad Bunny’s “Titi Me Preguntó” with a 1-2 dip.
“No Se Va” was released independently in April 28 and earned Grupo Frontera its first entry across Billboard’s charts with its debut in September. Plus, “No Se Va” is the second-highest charting regional Mexican song on Hot Latin Songs in 2022 — only Yahritza y Su Esencia’s “Soy El Único” went higher, reaching No. 1 in April.
Further, as mentioned, “No Se Va” also became the fifth regional Mexican song to enter Hot 100 since the list launched in 1958 (Oct. 8-dated chart). The song concurrently pushes up the chart, rallying 77-57 In its third week.
Across the globe, “No Se Va” also makes progress: it climbs 64-39 on Billboard Global 200 and 102-50 on Billboard Global Excl. U.S. chart.
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Hunkered down in Bogotá, Colombia during the COVID-19 lockdown in 2020, Camilo was itching to hit the road with his debut studio album, Por Primera Vez. But as soon as the live entertainment industry re-opened, the Colombian singer-songwriter announced his first-ever world tour, kicking off in Spain.
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Now, his exciting and successful 2021 debut tour makes way to his fandom, La Tribu, worldwide in a new HBO concert special called Camilo: El Primer Tour De Mi Vida — slated for a Nov. 18 release — also marking his debut on HBO.
The documentary, which received its first trailer on Wednesday (Oct. 19), follows Camilo behind the scenes as he prepares for his shows and performs hits from his debut set and sophomore album Mis Manos, such as “Tutu,” “Mareado,” “Bebé,” “Tattoo,” “KESI,” and “Por Primera Vez,” to name a few. The special also features intimate moments alongside his fans and loved ones, including his wife, fellow artist, and director Evaluna Montaner.
“For six months we toured incredible places that I never imagined I would visit with my music,” Camilo said in a press statement. “We shared the stage with artists who became friends, we met wonderful people from all over the world, and so many incredible things happened that changed our lives forever. I am happy because those moments were all documented and now, thanks to HBO Max, we can share them with La Tribu, who is the force behind my career. It fills me with pride to be able to open this door for them to sing along and relive the tour, and to also meet the people who are with me every day and make it possible for my songs and my music to be our meeting point.”
Camilo: El Primer Tour De Mi Vida premieres at 10 p.m. ET on Friday, Nov. 18 via HBO Latino and streamed on HBO Max in the U.S. and Latin America.
Watch the trailer for the documentary below.
Ozuna collects his sixth top 10 on Billboard’s Top Latin Albums chart as his latest full-length, OzuTochi, debuts at No. 5 on the list dated Oct. 22. The set concurrently opens at No. 4 on Latin Rhythm Albums.
OzuTochi begins with 8,000 equivalent album units earned in the U.S. in the week ending Oct. 13, according to Luminate. While most of the album’s first-week total derives from streaming-equivalent album units, 500 stem from traditional sales and track-equivalent units combined.
On the multimetric Top Latin Albums chart as measured in equivalent album units, each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.
The songs on OzuTochi logged 11 million on-demand official streams in its opening week. The 18-track set was released Oct. 7 via Aura/Sony Music Latin and is billed as Ozuna’s fifth studio album as a soloist. The set follows a collaborative release with Anuel AA: Los Dioses, which earned Ozuna his fifth No. 1 on the all-Latin albums tally (February 2021).
Ozuna’s debut effort, Odisea, bowed at No. 1 in September 2017. It held strong at the summit for 46 weeks, tying with Bad Bunny’s X100PRE for the third-most among all acts since Top Latin Albums launched in 1993 (behind Benito’s 70 weeks atop with YHLQMDLG and Gloria Estefan’s Mi Tierra, a total of 58).
In total, of Ozuna’s seven charting efforts on Top Latin Albums, five have reached No. 1 (Odisea, Aura, Nibiru, Enoc and his collaborative set with Anuel AA, Los Dioses).
Back to OzuTochi, as mentioned, the set also starts at No. 4 on Latin Rhythm Albums. As it sends X100PRE to No. 5, it ceases Bad Bunny’s domination of the top four, a feat his endured for 13 consecutive rankings (since the July 23-dated ranking).
OzuTochi was preceded by “Somos Iguales,” a collaborative song with Tokischa, featuring Louchie Lou and Michie One. It hits a new peak of No. 34 on the current multi-metric Hot Latin Songs chart. The pair’s first joint track samples Louchie Lou and Michie One’s 1993 tune “Rich Girl.” The new Caribbean-rhythmic version was produced by DJ Luian, Mambo Kingz, Jowny, and Hydro. (“Rich Girl” was later refreshed by Gwen Stefani’s 2004 song of the same name, featuring Eve. Both versions of “Rich Girl,” and “Somos Iguales,” all call back to the song “If I Were a Rich Man,” from the stage musical Fiddler on the Roof.)
“Somos Iguales” also pounces to the No. 1 rank on the all-genre Latin Airplay chart, as it rallies 13-1 with 9 million in audience impressions, up 55%, earned in the U.S. in the week ending Oct. 16. It’s a 29th win for Ozuna. Meanwhile, Tokischa, Louchie Lou and Michie One, all top the list with their first chart entry.
The woman who is believed to have inspired beloved Mamá Coco, the grandmother in Pixar animated musical film Coco, has died. María Salud Ramírez Caballero was 109 years old when she passed away Oct. 16 at her home in Michoacán, Mexico. Her death was confirmed by Michoacán’s Secretary of Tourism, Roberto Monroy, who on Twitter referred to Ramírez Caballero as “a tireless woman and life example who inspired this beloved character that went around the world.”
Pixar has not formally acknowledged that Ramírez Caballero was the inspiration for Mamá Coco, but the similarity between the real life woman and the animated character was undeniable. The similarities led many over the years to declare she had indeed been the template for Mamá Coco, and tourists were known to go to her home and take photographs with her next to a Coco poster.
Ramírez Caballero, a potter by trade, was born and died in the small town of Santa Fe de la Laguna, in Michoacán, one of Mexico’s many beautiful and colorful small towns. And like the film’s Mamá Coco, had children (three), grandchildren and great grandchildren.
Her picturesque hometown is very close to Lake Pátzcuaro, one of Mexico’s best-known destinations for Day of the Dead, the crux of Coco. In the 2017 film, a young boy named Miguel goes into the land of the dead on Nov. 1 – Día de los Muertos — to find his great grandfather, father to Mamá Coco.
Ramírez Caballero is expected to be buried Tuesday in her hometown.
Mamá Coco was voiced by Mexican actress Ana Ofelia Murguía, who is now 88 years old.
After dipping her toes in the Los Angeles fashion industry as a merchandiser and “not really feeling it,” veteran music publicist Romina Magorno discovered her passion for public relations when she got her first big break at D Baron Media in 2006.
“I took the gig as an assistant at a 30K pay cut, which was insane, but it was in my gut. Something told me I was made to be in public relations,” says Magorno, who credits D Baron Media founder and CEO Diana Baron as the mentor who taught her how to be a true, traditional publicist.
At the agency, Magorno worked on projects like Los Lonely Boys, JoJo, Leann Rimes and All-American Rejects, to name a few. She relocated to Miami in 2010, where she worked at Nevarez Communications and tackled her first Latin projects, including Daddy Yankee, Chyno y Nacho, Elvis Crespo and Amelia Vega. Two years later, in September 2012, she decided to launch her own public relations agency.
“I realized that in order for me to really solidify myself in this space (Latin at that time), I needed to branch out on my own,” she explains. “I was also about to have a baby and wanted more flexibility with my time.”
Magorno now spearheads her own boutique public relations and marketing firm, Imagine It Media, with a foundation in music, entertainment and communications strategy for the U.S. Latin crossover markets, Mexico and Latin America. The Miami-based agency also specializes in talent wrangling, strategic brand partnerships and event media management.
In the past 10 years, Imagine It helmed major projects for Camila Cabello, The Spongebob Movie soundtrack, Justin Quiles and LMFAO’s Sky Blu, among others. Currently, the company’s roster includes Anitta, Tainy, Farruko, Myke Towers, Piso 21, Jorge Drexler, Steve Aoki, C. Tangana, Yahritza y Su Esencia and newcomer Un León Marinero, to name a few, as well as corporate clients NEON16, Sony Music Latin and NTERTAIN.
Below, learn more about Magorno and her agency.
What were some initial challenges when you first opened?
The credibility. I had shifted markets and did not really have super solid relationships and I found bookers, producers and journalists had their favorites and it was a challenge for sure. But I persevered and eventually, the phone calls and emails were answered. I am a people person, it’s hard to say no to this face. Ha! JK.
In your 16-year career, how do you keep motivated with your business?
Breaking new talent. Giving them my platform to really break into the market. Nowadays with streaming, it’s just so amazing to have an endless jukebox of artists and music to discover. For example, the Latin folk music movement is really making noise and having a revival. We most recently signed an indie artist from Mexico, Un León Marinero, who is in this space. He is an incredible songwriter and musician and I am so excited to show the world his talent. You have to check out his music.
What drives you to want to work with an artist?
There are many components to this question. Talent, of course, but also that I really connect with the person behind the music. It is something that is very important to me. Another component when I started my own thing, what drove me then, was to retain one big client so that I would have leverage on my hands. Having big artists means a lot of the opportunities are incoming, and although that is wonderful, what really drives me is moving things and opening doors for the up and comers. I have artists that have been with me for many years and at the beginning, media would shut the doors over and over again. Eventually, the doors opened and the feeling of accomplishment for me is so rewarding.
Who do you turn to for business advice or who has taught you the most about the business?
It’s always good to have a few people you can go to. My fellow PR colleagues Kary An Diaz and Nini Veras have been solid when it comes to advice on work-related things. But there are two people who have helped me see things clearly and supported me on so many facets, Ivelisse Malave and Lex Borrero. These executives have always been my cheerleaders and I am so thankful to have them in my life and to get to work together on projects.
What’s the most crucial advice you can offer to up-and-coming publicists?
Focus. Stay behind the scenes. Work with integrity and really learn to not only offer PR services but also to know and understand strategy. I see so many of the new schools of publicists who have no real understanding of what it is to sit and build a strategy. This is something I wish I would have learned a lot earlier on in my career, but things were a lot different then too.
Rauw Alejandro, Chiquis, Jesse & Joy, and Sebastián Yatra are set to perform at the Latin Grammy Awards, the Latin Recording Academy announced Monday (Oct. 17). The first group of confirmed artists also includes the 2022 Person of the Year, Marco Antonio Solís.
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All are nominated for the 23rd annual Latin Grammy Awards, which will be held on Nov. 17 at the Michelob Ultra Arena at the Mandalay Bay Resort and Casino in Las Vegas.
Alejandro, who was a 2020 best new artist nominee and won his first golden gramophone last year, has eight nominations this year that include recording of the year and song of the year for “Te Felicito” with Shakira, and “Agua” with Daddy Yankee and Nile Rodgers, respectively. Yatra, previously nominated for a Grammy and nine Latin Grammys, is a four-time nominee this year, including album of the year for Dharma and song of the year for “Tacones Rojos.” Jesse & Joy, winners of the Grammy and six Latin Grammys, are nominated this time for best pop vocal album for Clichés; and Latin Grammy winner Chiquis is nominated for best banda music album for Abeja Reina.
Marco Antonio Solís, meanwhile, has been honored with five Latin Grammys and nominated for six Grammys, and this year is recognized as Person of the Year 2022 by the Latin Recording Academy.
The 23rd Annual Latin Grammy Awards will air live on Univision on Thursday, Nov. 17, 2022, beginning at 8 p.m. ET.
The Latin Grammy Premiere, a non-televised ceremony in which the winners in most categories are announced, will take place before the broadcast. Additional details about this ceremony will be announced soon.
From career milestones and new music releases to major announcements and more, Billboard editors highlight the latest news buzz in Latin music every week. Here’s what happened in the Latin music world this week.
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La Musa Awards
The Latin Songwriters Hall of Fame hosted its 10th annual La Musa Awards for the first time at the Hard Rock Live in Hollywood, Fla. on Thursday (Oct. 14). This year, the prolific gala that honors the outstanding songwriters and composers across all genres of Latin music, honored its 2022 inductees including award-winning songwriters and producers Desmond Child and Rudy Pérez, who co-founded the Latin Songwriters Hall of Fame; composer of iconic Latin music standard Tony Renis; Dominican merengue pioneer Johnny Ventura, to be inducted posthumously, and Grammy award-winning Colombian artist Juanes.
“Being a composer is one of the most beautiful professions in the world… But at the same time, and because you are sensitive, you suffer more, you undress yourself to the world, and you become vulnerable,” Juanes, who also performed a medley of his hits at the event, said. “Being a songwriter is painting days full of feelings with the brushes of voice and guitar, sitting in eternal lonely nights full of anguish to know if this, the song I’m making now, is the one I’ve been waiting for so many years.”
The 2022 honorees including Emmanuel, Eddy Cue, Manuel Alejandro, Gustavo Menéndez, Walter Kolm, Elena Rose, and Jose Feliciano, as well as Yotuel Romero, Beatriz Luengo, Descemer Bueno, Luis Manuel Otero Alcántara, Maykel Osorbo, Alexander Delgado, Randy Malcolm Martínez, and DJ El Funky, who all received the inaugural La Musa Medal of Freedom for “Patria y Vida.”
Juanes was inducted into the Latin Songwriters Hall of Fame at the 10th annual La Musa Awards in Miami, Fla.
@marioalzatee
Becky G teams up with Patrón Tequila
Becky G was officially welcomed into the Patrón Tequila family during an intimate dinner in Los Angeles on Tuesday (Oct. 11). During the event, the “MAMIII” singer shared a toast with those in attendance and thanked Patrón their alliance and for elevating Latin culture. The partnership with Becky and the tequila includes a Signature B cocktail, which includes hibiscus syrup, lemon juice, Patrón silver, among other ingredients. This year’s limited-edition Patrón Mexican Heritage Tin was designed by Mexico City-based sculptor Sebastian, who with the tin’s design tells the story of one of the oldest traditions in Mexico — the harvesting and cutting of agave piñas (pineapples).
PATRÓN X Becky G
Steven Blanco
First Look of “Los Montaner” Reality Show
After making the announcement earlier this year, Los Montaner reality show finally has a premiere date. The 10-episode unscripted docuseries—filmed using mixed-media formats including cellphone footage, confessional interviews, and content from the family’s private archive—is set to air November 9 on Disney+. Produced by multimedia company NTERTAIN Studios in collaboration with Disney Branded Television, Los Montaner will follow the daily life of the Montaner family — Ricardo, Marlene Rodriguez, Mau, Ricky, and Evaluna, as well as their significant others Camilo Echeverry, Sara Escobar, and Stefi Roitman — giving fans a look at their intimate moments as well as behind the scenes of their artistic careers and live music performances. See the first look below:
The new faces of regional Mexican
In a showcase that took place at The Paramount in East Los Angeles on Wednesday (Oct. 12), Universal Music Latin/Fonovisa featured eight emerging Mexican Music acts, whose styles all ranged from banda sinaloense to mariachi and corridos tumbados. During the two-hour show, the artists — Majo Aguilar, Neto Bernal, Uriel Barrera, Reflejo Nuevo, El de la H, Angel Higuera, La Nueva Estrategia, and Banda Fortuna — gave attendees (mostly executives and music reporters) a preview of their music each performing two songs. Toward the end, all eight artists joined forces to perform the banda anthem “Triste Recuerdo.”
Las Nuevas Caras del Regional Mexicano at The Paramount on Wednesday, Oct. 12.
Sergio Angon
The Ultimate RBD Reunion
This week, Mexican singer and actress Maite Perroni got married to her longtime boyfriend Andres Tovar. The private ceremony, held in the lake town of Valle de Bravo in Mexico, quickly became a trending topic after videos of Perroni and her former Rebelde group members—Anahi, Christian Chavez, and Christopher Von Uckermann—circled the internet. One of the wedding’s highlights was undoubtedly when RBD hugged and sang “Y Soy Rebelde” and “Salvame” together. “We did it! Taking the first steps of the life we want to build together. Surrounded by our family and the hand of God, today we receive a blessing. Happy to be able to take steps that strengthen our path through this plane in which we managed to coincide and fate gave us,” the newlyweds expressed on Instagram.