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The Latin Recording Academy unveiled a new wave of performers Tuesday (Nov. 1) set to take center stage at the 2022 Latin Grammy Awards. They include Christina Aguilera, Camilo, Christian Nodal, Elvis Costello, Jorge Drexler, John Legend, and Mariachi Sol de México de José Hernández.
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At the 23rd annual ceremony, Aguilera is a seven-time nominee, including album of the year and record of the year; Camilo holds six nominations including record of the year and song of the year; Drexler has eight nominations including album of the year and record of the year; and Nodal is nominated for best ranchero/mariachi album and best regional song.
The newly announced artists set to take the stage join previously announced performers such as Ángela Aguilar, Rauw Alejandro, Marc Anthony, Banda Los Recoditos, Chiquis, Nicky Jam, Jesse & Joy, Carin León, Sin Bandera, Sebastián Yatra, and this year’s Latin Recording Academy Person of the Year, Marco Antonio Solís.
The Latin Grammy Awards — which “promise to honor the legacy, celebrate the present and embrace the future of Latin music, with deliberate consciousness, paying-it-forward to the next generations of music creators,” according to a press statement — will be held Nov. 17 at the Michelob Ultra Arena at the Mandalay Bay Resort and Casino in Las Vegas, and will air live on Univision beginning at 8 p.m. ET.
The Latin Grammy Premiere, a non-televised ceremony in which the winners in most categories are announced, will take place before the broadcast. Additional details about this ceremony will be announced soon.
October has wrapped up, and the Billboard Latin team has compiled a list of collaborative tracks released throughout the month that were either included on the weekly First Stream Latin roundup or featured by Billboard.
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This month’s fan poll includes Shakira’s first single following her breakup with Gerard Piqué “Monotonia,” in collaboration with Ozuna; Jhayco, Feid and Sech’s club banger “En La De Ella”; Manuel Turizo’s “Extasis” with Maria Becerra; Natanael Cano and Victor Cibrian’s “Que Me Importa”; and “Dejame Vivir,” by the late Juan Gabriel and former RBD star, Anahí, to name a few.
Last month, Kany Garcia and Christian Nodal won the fan poll with “La Siguente” receiving more than 39 percent of the votes. They were followed by Chris Jedi, Young Miko and Lunay’s “Condado” with over 18 percent of the votes.
In August, Cuban newcomer R3ymon and Puerto Rican rapper Anonimus won the coveted fan poll with their track “Santa Diabla” receiving more than 34 percent of the votes. Sebastian Yatra and Pablo Alboran’s “Contigo” was picked best Latin collaboration of July, with more than 50 percent of the votes, followed by CNCO and Kenia OS’ “Plutón,” with more than 37 percent of the votes.
In the summer, Billboard unveiled the “Best Latin Collaborations of 2022 (So Far),” including Christina Aguilera & Ozuna’s “Santo” (January), Becky G & Karol G’s “Mamiii” (February), Sebastian Yatra & John Legend’s “Tacones Rojos (Remix)” (March), Bizarrap & Paulo Londra’s “BZRP Music Sessions #23” (April), Morat & Duki’s “Paris” (May), and Blessd & Rels B’s “Energia” (June).
Who should win the best Latin collaboration of October? Vote below!
Halloween is officially here, and in the spirit of the spooky holiday, Billboard compiled a list featuring some of the Latin music stars who understood the assignment this year.
The list kicks off with Becky G and her boyfriend Sebastian Lletget, who dressed up as Santanico Pandemonium (Salma Hayek) and Seth Gecko (George Clooney) in the 1996 film From Dusk Till Dawn. The power couple is followed by artists such as Anittam who dressed as Beetlejuice’s wife, and Rauw Alejandro, who dressed up as the blue ranger from the timeless Mighty Morphin Power Rangers, to name a few.
A pereniall costume favorite, both Ivy Queen and Pabllo Vitar dressed up as the late Selena Quintanilla this year — channeling the iconic purple cutout jumpsuit that Selena donned during her concert at the Houston Astrodome in 1995. The Reggaeton Queen even rocked the band-aid and smudged lipstick microphone as Selena did in the concert.
Meanwhile, a wave of artists brought their latest singles to life, such as Karol G, Thalía, and Robi. In the midst of her Strip Love Tour, Karol G dressed up as a sexy Catwoman in all-red leather, in honor of her Maldy-assisted “Gatubela.” Mexican pop star Thalía rocked an all-black leather fit, also to go with her new track “Psycho Bitch.” And rising Puerto Rican act ROBI dressed up as Daddy Yankee just weeks after releasing his version of the latter’s classic “Tu Principe.”
Also on the list are Shakira, Cazzu, Lele Pons, Kimberly Loaiza, Jessi Uribe, Mario Ruiz, and Pipe Bueno. See all the spooktacular costumes below!
From deconstructing Rosalía’s success to announcing a novel partnership between See Tickets and Spain’s powerful media conglomerate Grupo Prisa, networking, technology and live events were at the forefront of the tenth annual edition of BIME, the international music industry gathering that took place in Bilbao, Spain, Oct.26-29.
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Created by entertainment company Last Tour, best known for its live events, BIME remains focused on bridging the Latin American and European markets, with a focus on live events.
This year’s anniversary event highlighted a recovered, post-COVID scene, with some 2,500 in-person attendees for both the “Pro” side of the event (made up of panels, speed dating and networking) and over 60 live shows through out Bilbao. Here are some stand out moments:
1. Rebeca León on her gut instinct and Rosalía’s au natural posts: “The pendulum has swung to the less pretentious,” said super manager León when asked about Rosalía’s frequent clean-faced, home-made posts. “It’s more about hand-held videos as opposed to showing things like a private plane.” And while León’s instinct may have served her well when she signed a still-unknown Rosalía several years ago, León admits she sometimes has to quiet her gut to take stock of opportunity. “Even when my intuition says run, run, run, I stop and listen. It’s important to consider all offers.”
2. De La Ghetto gets pragmatic: The Puerto Rican reggaetonero with multi-genre sensibility displayed sophisticated business savvy and was generous in his advice to up and coming artists. He is involved “in every single aspect of my business,” he said bluntly. In his early days, he recounted, he was relentless in giving away his music–CDs were still around—so fans would get to know him. Now, he uses social media relentlessly for the same objective. “Believe in yourself,” he said. “No one thought someone who looks like me, and who sang with an R&B sensibility would do well.” More important, he stressed, never sign anything that your lawyer doesn’t look at. “I have my lawyer, my manager has his lawyer,” he said. “Having a lawyer is the best investment.”
3. Ady Harley and Nerea Igualador on digital marketing strategies: Harley, Meta’s head of music label partnerships for Latam and U.S. Latin, and Igualador, VP of digital business for Sony Music Entertainment, provided a roadmap for effective social media marketing and promotion. “Today, you can create a marketing plan on social media that leads to consumption,” said Harley.
It starts with generation an audience, says Igualador, and that requires three steps: “Discovery; I need my audience to discover me. It’s one of the biggest challenges. There are 60,000 songs released per day, and you have to define their place and audience.” The second step, she says, is taking that audience to consume the music. “All our actions have consumption as a final objective.” And finally, there’s engagement. “Once my audience discovers me, how do I keep them engaged.”
4. James Cruz gets emotional: In a conversation with BBC London’s Beatriz de La Pava, the rap and hip-hop producer lamented the loss of community in rap music. “I come from hip-hop where we really tried to help each other,” he said. “I don’t see a unified front anymore.” Cruz also recalled growing up Latin at a time when being Latin was far from appreciated. “When I see the growth of Latin music, I get tears in my eyes. It’s incredible. We had to take the jobs no one wanted to do […] We had to create our on status and our own algorithm.”
5. See Tickets and Grupo Prisa Announce partnership: The global ticketing platform, which operates in 10 countries, and the Spanish media conglomerate announce an exclusive alliance. Not only will See Tickets sell Prisa’s many festivals and concerts, it will also receive promotion and placement on Prisa’s multiple media platforms, including leading Spanish daily El País, leading radio network 40 Principales and its social media.
6. Billboard announces the launch of Billboard Español: Billboard officially launched Billboardespañol Sept. 15. A little after the one month mark, visits to the all-Spanish site are growing 24% week by week. The site was officially presented to the Spanish industry during BIME.
From career milestones and new music releases to major announcements and more, Billboard editors highlight the latest news buzz in Latin music every week. Here’s what happened in the Latin music world this week.
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Becky G & Latin Grammys Join Forces
Ahead of the 2022 midterm elections, Becky G and the Latin Grammys are teaming up to encourage Americans to make sure they are registered to vote. The Mexican-American pop singer, who’s also co-chair of When We All Vote, will gift one lucky fan the opportunity to fly to Las Vegas for a meet-and-greet and tickets for two to the Latin Grammy Awards on Nov. 17. Participants can apply for the When We All Vote “Meet Becky G” Sweepstakes by clicking this link.
Manuel Turizo’s No. 1 Streak
Manuel Turizo continues to make waves with “La Bachata,” released five months ago. This week, the Colombian artist secured his fifth No. 1 on Billboard’s Latin Airplay chart, concurrently notching a sixth week at No. 1 on Tropical Airplay.
“Every song that you put out, you put out because you feel something and you’re in love. With ‘La Bachata,’ it took me some time,” he tells Billboard. “When it started to grow, first it was in Spain, then in Latin America, and it started to climb a lot on the charts. That’s when I felt that people were really connecting with the song. About three months after taking it out, I felt like wow, this is turning into something big. At some point, I felt it would be cool to do a remix but I abandoned the idea. I feel that ‘La Bachata’ is what it is and that was the idea. It is a very beautiful song.”
Manuel Turizo
La Industria INC
Karol G Surprises Fan Who Gave Birth
In the midst of her Strip Love Tour, Karol G surprised one of her fans who gave birth during her concert in Fresno, Calif. On her Instagram stories, the Colombian artist said she found out the fan was rushed to the hospital during her performance of “El Makinon.” Karol later documented herself going to the hospital to visit the fan who gave birth. “Anahí, the baby, is incredibly healthy and beautiful,” she wrote in a since-deleted story. “Happy, blessed, and grateful for the incredible experiences that God adds to my life. Here I am, always faithful to your faithfulness.”
Karol G performing during her Strip Love Tour.
Chris Cornejo
Ozuna Is World Cup Ready
Ozuna teamed up with Coca-Cola Puerto Rico to bring sports lovers on the island closer to the 2022 FIFA World Cup. In honor of the tournament taking place from Nov. 20 to Dec. 18, limited edition collectible cans, with 14 different designs representing some of the participating countries, can already be purchased in stores throughout the island.
“I feel very happy with this collaboration with Coca-Cola and to be able to contribute in some way to continue cultivating interest in the sport of soccer in Puerto Rico,” Ozuna said in a statement. “Being part of the FIFA World Cup soundtrack is something very special for me. I never imagined that I could go so far with my music.”
In addition, the initiative will promote the development of sports on the Island by allocating a donation of $50,000 for the rehabilitation of soccer fields in San Juan.
A Family Affair
Colombian power couple Greeicy and Mike Bahia are bringing their Amantes Tour to the U.S. for the first time. The 2023 North American leg of the tour, which follows its trek across Latin America in 2018 and 2019, marks Greeicy’s return to the stage after giving birth to her first child, KAI, in April 2022. If the official poster is any indication, the couple also plans on taking their son on tour with them.
Presented by Loud and Live, Greeicy and Bahia — who have been in a relationship since 2010 — will visit eight cities in the U.S., kicking off on Feb. 23 at the Colden Auditorium in New York, and wrapping on March 5 at The Novo in Los Angeles. The couple will also visit select cities including Miami and Houston. Prior to visiting the U.S., the tour will make stops in countries such as Bolivia, Chile, Costa Rica, Ecuador, Guatemala, Peru, and Venezuela, among others. See the dates here.
Manuel Turizo’s “La Bachata” notches a seventh week at No. 1 on the Billboard Argentina Hot 100 chart (dated Oct. 22). The song joins two other tracks that have topped the tally in 2022 for at least seven frames: Tiago pzk’s “Entre Nosotros,” with LIT Killa, Nicki Nicole and Maria Becerra (nine weeks) and Bizarrap and Quevedo’s “Bzrp Music Sessions, Vol. 52” (eight weeks).
While there’s slow movement in the chart’s upper region, two new top 10s emerge: Argentinian La Joaqui scores her first top 10 among five entries, as “Butakera,” with Alan Gómez and El Noba, lifts 17-9. Meanwhile, Argentinian reggae singer-songwriter Dread Mar-I (Mariano Javier Castro) and producer Big One (Daniel Ismael Real) earn their first top 10 thanks to “Perfecta,” their team-up with Rusherking, which climbs 34-10.
Elsewhere on the chart, Rauw Alejandro and Baby Rasta’s “Punto 40” claims the Hot Shot Debut of the week, at No. 57. Further, the Greatest Gainer of the week goes to Maluma’s “Junio,” which rallies 96-67.
The week’s other debut goes to Reik and Sech’s “5 Estrellas” which starts at No. 95. Lastly, two songs re-enter: Dua Lipa’s “Levitating” at No. 97, while BLACKPINK’s “Pink Venom” rebounds at No. 99.
Five months after releasing his mega-hit “La Bachata,” Colombian artist Manuel Turizo unleashes “Extasis” alongside Argentine songstress Maria Becerra.
Marking their first collaborative effort, the track moves away from the tropical bachata genre and into an infectious Afrobeat style with urban fusions. Beyond its striking rhythm, both Turizo and Becerra’s vocals perfectly mesh, bringing to life a story about unconditional love and finding extasis (ecstasy) in the simple things in life.
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The single follows Turizo’s “La Bachata,” which is currently No. 1 on Billboard‘s Latin Airplay chart and in its sixth week at the top of the Tropical Airplay chart. According to Turizo, “Extasis” will be his last single before dropping his upcoming studio album 2000.
Below, check out what each artist shared with Billboard Latin during an Instagram Live interview:
Becerra on collaboration: “Manu wrote to me and sent me the song. I loved it! I went to the studio to write and record my part, and he really liked it. Everything flowed as it should flow, the filming of the video clip was the same way. I feel that this is what gives good results in life.”
Turizo on meeting Becerra: “She’s super cool! I think we have similar ways of working. Honestly, it was very chill and felt very real and authentic. We connected a lot. And that’s something you don’t see often in other artists who have two personalities. Mari’s not like that. She’s relaxed, without problems or pressure.”
Turizo on the music video: “I wanted to demonstrate something very romantic but at the same time what people live on the day-to-day, whether it’s a childhood stage or adulthood. [In the video], you see Maria and me interpreting a couple who doesn’t have money to pay the bills but in the end, they are singing together, cooking together, and sharing a beer. That’s the simple moment of extasis. Those simple moments are what recharge you.”
Becerra on her outfits: “I had to wear something casual for the scenes where we were doing everyday things. And in other scenes, I’m dressed as an artist. But just as in every video, I let my fashion style guide itself by the context of the story, the art, and the ages. Each of us followed our own style and based on that is how we chose our outfits for the video.”
Duelo returns to the No. 1 spot for the first time in a decade and a half on Billboard’s Regional Mexican Airplay chart (dated Oct. 29) with its latest single “24 Siete.” The song marks the norteño group’s first visit to the summit since 2007. It also represents a new achievement for the group’s label La Bonita Music, winning its first leader among a collection of 16 entries.
“Everything we have been reaping, working hard these years, tours in Mexico and the United States and the truth, this new No. 1 caught us by surprise,” Oscar Iván Treviño, one of founding members of the group, told Billboard.
“24 Siete” was released Aug. 11 via La Bonita Music. It ascends to the top in its ninth week following a 19% gain in audience impressions, to 5.8 million, earned in the U.S. in the week ending Oct. 23, according to Luminate.
With its ascent, “24 Siete” becomes Duelo’s fourth champ dating back to the one-week ruler “Te Compro” in 2006. In between, the Monterrey-bred group nabbed two other one-week champs in 2007: “Un Idiota Como Yo” and “Olvidame Tú.”
As for “24 Siete,” Treviño adds, “We composed the song with the best intentions in the world. Doing the song and recording our new album No Digas No, well, it’s been exciting. It is important to always maintain that curiosity and that passion for music, doing what you love.” “24 Siete” is the second single from No Digas No, which hasn’t entered the charts yet.
Further, with the new champ, La Bonita Music claims its first No. 1 in the 28-year-old history of the Regional Mexican Airplay chart. It previously reached a No. 3 high also through a Duelo song, “Puño de Diamantes,” in July 2013.
Elsewhere, “24” steps into the upper region on the all-genre Latin Airplay chart with a 15-9 jump. The lift gifts the group its first top 10 in almost a decade, since “Puño de Diamantes” peaked at No. 8 in its 13th week in 2013.
Lasso (real name: Andres Vicente Lazo Uslar) was 11 years old when he discovered his passion for music. One December his father, who was also a music aficionado, brought an electric guitar home. “My friends and I began learning how to play the guitar,” he tells Billboard. “We had no clue about music, but we somehow convinced our school to do a talent show so that we could perform.”
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And that’s exactly when a then fifth-grader Lasso told his mother he wanted to pursue music for the rest of his life.
In 2012, the Venezuelan singer-songwriter unleashed his debut album Sin Otro Sentido, which also marked the first time he realized that he had garnered a following. “They had placed all my CDs at the front of the store, and that same day, they were all sold out,” he recalls. “The music store also had a ranking of the best-performing albums of the week, and mine was at the top. I was impressed.”
Since then, Lasso has been a Latin Grammy best new artist nominee and released a number of key collaborations, including “Un Millon Como Tu” with Chilean artist Cami, “Subtitulos” with Mexican pop star Danna Paola, and “Ni Vivo, Ni Muerto” with fellow Venezuelan act Micro TDH. But this year, he opted to stay away from features, and instead, give fans a more intimate look into his upcoming project.
Amongst the singles released in advance of that planned set — which he currently hopes to release in early 2023 — are “DIOS,” “Algodon,” “Yo-Yo,” and the track that earned him his first Billboard hit, “Ojos Marrones.”
“I remember that it began blowing up on June 17, and I didn’t understand why,” he notes of the song’s virality on TikTok. “It’s weird, because I invented a trend for the song and nobody paid attention to it. Suddenly, someone used the sound to compare Justin Bieber’s relationship with Selena Gomez with his relationship with his wife Hailey Bieber, and I thought it was such a bad idea to be comparing relationships. But then I saw that everyone began doing the trend.”
Fueled by its success on social media, Lasso entered the Billboard charts for the first time when “Ojos Marrones” peaked at No. 66 on the Billboard Global 200 chart and at No. 39 on the Billboard Global Excl. US chart, both dated Sept. 17. The song also earned him his first and only entry on the Billboard Argentina Hot 100 chart (dated Sept. 10). A remix with Sebastian Yatra also exists, which came together organically.
“The fact that you’re trying to forget an ex-partner by dating someone new, but there are times that you can’t forget them — I feel that there’s something very human about the lyrics,” he explains.
Currently, Lasso is on his Algodon World Tour, which will make its way to the U.S. in November, and plans to release his new single “Corriendo con Tijeras” part of his upcoming studio album, which he says will have no collaborations, and only songs “for the fans who follow him since day one.”
Below, learn more about this month’s Latin Artist on the Rise, in his own words:
Name: Andres Vicente Lazo Uslar
Age: 34
Recommended Song: “Ojos Marrones”
Biggest Achievement: The fact of knowing that great things can be achieved only with work and discipline. I was looking for a hit, a big collaboration for a long time but it was impossible. So I focused on the people who listen to me and who value me. I was trying to achieve something that didn’t exist. So, I calmed down and started seeing music completely differently. My biggest achievement is understanding my music and transforming my goal into simply the things that I enjoy.
What’s Next: My new single ‘Corriendo con Tijeras’ drops October 27. God willing, the album comes out in March of next year. But my plans, for now, are to continue touring and releasing new music. Fortunately, all the tracks are already recorded, and I don’t need to stress out while on the road.
Shakira returns to Billboard’s Tropical Airplay chart as her latest single “Monotonía,” with Ozuna, breaks into the top 10 on the Oct. 29-dated list. It’s her first appearance on this chart since 2017.
“Monotonía” was released via Sony Music Latin on Oct. 19 and bows at No. 8 on Tropical Airplay with five days of airplay. It starts with 2.8 million in audience impressions earned during the tracking week Oct. 17-23, according to Luminate.
“Monotonía” marks Shakira’s first chart appearance and top 10 effort since “Déjà Vu” with Prince Royce closed its 42-week frame in the top 10 on December 2017. Out of those, the track took over atop the tally for 11 consecutive weeks (April-July 2017). Ozuna, meanwhile, reached a No. 3 high earlier in the year with “Señor Juez,” with Anthony Santos (Feb. 19-dated ranking).
Back to Shakira, she continues to hold the third-most top 10s among female acts on Tropical Airplay, trailing Olga Tañon’s 28 top 10s and India’s 25. Here’s a recap of the women with the most top 10s since the list launched in 1994:
28, Olga Tañón25, India20, Shakira16, Giselle16, Gloria Estefan11, Paulina Rubio11, Thalia
Elsewhere, “Monotonía” arrives at No. 25 on the Hot Latin Songs chart. For its first week on the multimetric ranking, the song registered 3.1 million official U.S. streams in the week ending Oct. 20. Sales, too, push the song to a top 30 start. Despite its only one day of activity, the song sold 2,000 downloads, yielding a No. 1 debut on Latin Digital Song Sales.
Further, “Monotonía” launches at No. 36 on the all-genre Latin Airplay chart. With a total of 63 entries on his career chart history, Ozuna extends his second-most appearances rank just behind Daddy Yankee’s 80 entries.