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Google’s Year in Search list has been released, spotlighting some of the most-searched lyrics, phrases, recipes and more of 2022. Many Latinos in the U.S. were not only scouting for Bad Bunny lyrics and “where is Rosalia from?,” but they were also curious about Carin León’s “La boda del Huitlacoche.”
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“¿Qué es un Huitlacoche?” (what is Huitlacoche) is among the top 10 most-searched terms of this year, following “¿Qué es monotonía?” in reference to Shakira and Ozuna’s heartfelt bachata.
According to León, “huitlacoche” is corn fungus, but there’s also a bird called Cuitlacoche, which he attributes to his song. “Basically the story is that two birds get married: The Huitlacoche and the Urraca,” León’s representative tells Billboard.
“La boda del Huitlacoche” is a famed Mexican song first recorded in 1998 by Los Broncos de Reynosa. León dropped his playful version alongside the Hermosillo-based group Los Honorables in December 2020. This year, the song picked up virality on social media, earning more than 250K video creations on TikTok.
“This song is well known in Culiacan, Sinaloa, and it’s more like Regionalism,” León previously said on Live With Billboard Latin. “Hence that not-so-polished live sound — we wanted to give it a more folkloric sound to remember our culture.”
In July, the track reached the top 10 on the Regional Mexican Airplay chart, skyrocketing with a 21-9 sprint. The song also earned the Greatest Gainer honor assisted by a 97% increase in audience impressions, to 4.37 million, and debuted at No. 27 on Latin Airplay, becoming Leon’s highest debut among seven chart entries.
First Stream Latin is a compilation of the best new Latin songs, albums, and videos recommended by the Billboard Latin editors. Check out this week’s picks below.
Anuel AA, Las Leyendas Nunca Mueren 2 (Real Hasta La Muerte)
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Building up the momentum with the second series of his Las Leyendas Nunca Mueren opus, Anuel AA forges an ambitious 33-track sixth studio album with his follow-up LLNM2. It begins characteristically, with a “bandit musical” opener he dubs “BRRR” that features a hypnotic Mobb Deep sample (“Shook Ones, Pt. II”) as he raps about the sinister side of the hustle and grind culture. He takes a joyride through maximalist EDM (“Vibra”) alongside David Guetta, and then slashes it up with the introspective “Monstruo.”
“Sufro,” which begins with a Gilberto Santa Rosa sample, hits hard with a me-against-the-world vibe as he joins forces with Kodak Black and Ñengo Flow. The Puerto Rican trap star battles his demons as much as he revels in tropical-styled debauchery (“Borracha & Loca,” “Wakanada”). While the record honors some great musical legends, it also embraces key players of the urban and urbano scene: Bryant Myers, De La Ghetto, his boo Yailin la Mas Viral, DaBaby, and others.) Ultimately, the grim rapper drills down on the Latin trap that made him a star in the first place, while never being constrained to a singular style or beat. — ISABELA RAYGOZA
Maria Becerra, La Nena de Argentina (300 Entertainment)
Maria Becerra flaunts her Argentinean pride in her sophomore album out today that follows the Latin Grammy-nominated Animal. The 13-song tracklist explores different genres, traveling from a romantic bachata on “Hasta Que La Muerte Nos Separe” to a cumbia and reggaetón fusion in “Adiós” to an experimental trap blend with dembow in “Mandamientos.” The set is named after Becerra alter-ego La Nena de Argentina and captures her chameleonic and unapologetic personality. Meanwhile, Becerra recruits her sister Ailín for the background vocals on “Pídelo.”
“I wanted to be myself, María — La Nena de Argentina — and go with the flow,” she explains of the set in a press release. “This reflects my love of making music and my fascination with all genres of music. In these songs, my two sides are exposed; the wilder side — full of sexual tension and seduction — and my sensitive side, where I’m emotional and dramatic.” — INGRID FAJARDO
Natti Natasha, “To’ Esto Es Tuyo” (Pina Records/Sony Music Latin)
Natti Natasha is celebrating her upcoming 36th birthday with a new certified party banger called “To’ Esto Es Tuyo,” which loosely translates to “all this is yours.” Produced by renowned Latin hitmakers Hear This Music, the artist brings the best of her country’s musical essence in a vibrant bachata-meets-dembow-meets-electronic dance track. In the lyrics, she’s flirtatious as ever on a chorus that offers, “Papi if you elevate me, you won’t bring me down, all of this is yours.” She oozes sensuality in the song’s attractive music video, directed by Chacha. — JESSICA ROIZ
Paloma Mami, Pailita & El Jordan 23, “Síntomas de Soltera” (Sony Music Latin)
“Síntomas de Soltera” marks a new era for Paloma Mami, who’s stepped back from the spotlight for nearly a year. Her first track since releasing “Cosas de la Vida” in October 2021, this new song is simply about living life whether you’re single or not. An infectious reggaetón beat powers the song from beginning to end, which features Chilean rappers Pailita and El Jordan 23. “The way I’ve approached my music right now is very different than it was two years ago,” she explains. “I’m experimenting a bit with this new album, with the lyrics and the flow but it still feels very me and very Mami.” “Síntomas” is the first single off her upcoming album due next year. — GRISELDA FLORES
Carin León x Grupo Frontera, “Que Vuelvas” (BorderKid Records/Sony Music Latin)
Carin León wasted no time to collaborate with the viral sensation Grupo Frontera (known for their banger on TikTok, “No Se Va”). On a mission of stepping away from covers, the Texas-based group releases a new original single dubbed “Que Vuelvas,” where León interlaces his signature raspy vocals with Payo’s deeper ones. Penned and produced by Latin Grammy winner Edgar Barrera, “Que Vuelvas” is a suave Tejano track about yearning for a lost love. “You should be here where I love you but on the contrary, you’re over there where I miss you/ I want to ask you to come back so that my soul returns to my body,” goes the romantic-yet-nostalgic chorus. The music video was filmed in a live format in Las Vegas during Latin Grammys week. — J.R.
Prince Royce “Otra Vez” (Smiling Prince Music/Sony Music Latin)
Prince Royce is celebrating the end of his Classic Tour — where he celebrated his decade-long career — with a new track that’s poised to become a bachata anthem. The lilting “Otra Vez” thrives on a subtle bachata beat that makes it almost soothing and therapeutic to listen to. Of course, Royce’s velvety vocals shine as he sings about falling blindly in love again, which he’s willing to do even if that means he’ll get hurt again, continuing a vicious love cycle caused by past relationships.— G.F.
Rawayana & Spreadlof feat. Fernando Palomo, “Soy tu papá” (Brocoli Records)
Soaked in tropical dance sunshine, “Soy Tu Papá” simply sparkles. The single, by Venezuelan indie fusion band Rawayana, features rapper Spreadlof, and it brings forward a feel-good vibe that harkens back to ‘90s Latin pop with a dash of bossa nova-style choruses. The release comes two years after their 2021 album, Cuando Los Acéfalos Predominan, and the song is about the friendly rivalries that arise with the FIFA video game. — I.R.
Caloncho, Bomba Estéreo, “Regalo” (Universal Music Group México)
Caloncho and Bomba Estereo present the official music video of “Regalo,” part of Caloncho’s Buen Pez deluxe album. As in everything that the Sonora-based artist delivers with his music, this unique single tells of the powerful meaning of giving. With tropical roots, a calypso fusion, and synth melodies (true to Bomba’s style), this song is a whole vibe, or as Caloncho describes it himself, “a victorious circle of affection.” The lyrics narrate the importance of giving what you have to offer and waiting for what life has in return: “This, you know, I’m not making anything up/ It’s like sacred geometry, and what you give one day will return,” the artist sings in the first verse. — I.F.
Brray, RaiNao, “Tú y Yo” (UMG Recordings)
Two of Puerto Rico’s hottest rising acts, Brray and RaiNao, have joined forces on “Tú y Yo.” To promote the track, the pair channeled the classic Monchy y Alexandra “Hoja en Blanco” cover photo — but very far from being a bachata track, the artists released a sultry and captivating house track produced by PLYBCK (marking Brray’s first-ever EDM track). Co-written by Mora, RaiNao, and others, “Tú y Yo” highlights two people who like to be together but also enjoy their liberty. A neon-drenched music video by Dad Filmed It shows both artists enjoying their chemistry at the club. — J.R.
Alejo X CNCO, “Estrella” (Jungl/ONErpm)
They don’t call him “El Favorito de las Nenas” for nothing, and to make the ladies swoon even more, Puerto Rican newcomer Alejo has recruited Latin boy band CNCO for their first-ever collaborative effort. The lyrics, penned by both artists, talk about the mutual attraction that exists between two people. “I saw you at the club dancing, our eyes connected,” says part of the track, which is backed by an infectious urban-pop melody and EDM beats perfect for a night of perreo at the club. — I.F.
Chiquis has released a mariachi version of her debut single “Paloma Blanca” in honor of her mother Jenni Rivera’s death 10 years ago, on Dec. 9, 2012. The new interpretation comes eight years after the original banda track debuted in 2014.
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Accompanied by the all-female Mariachi Divas, the Mexican-American singer belts out a heartfelt love letter to La Diva de la Banda, expressing how much she misses her, what she would’ve changed about their mother-daughter relationship, and her biggest life lessons learned.
The song was produced by Cindy Shea, Ulises Lozano El Licenciado and Janney “Chiquis” Marin, and co-written by Marin and Claudia Brant.
“When ‘Paloma Blanca’ was originally released, I wasn’t entirely happy with the way it was recorded. I have always wanted to re-release it,” Chiquis said in a press statement. “My vocals and delivery have greatly evolved over these last eight years and I feel better than ever about my music so I decided to record it alongside Mariachi Divas. It will always be dedicated to my mom who passed away ten years ago but I also wanted to re-record it for her fans as well as mine.”
Bringing the emotional lyrics to life, a music video helmed by director Oscar Eden shows Chiquis performing the song dressed as an angel as well as never-before-seen footage of her mother.
The sweet tribute comes a month after Chiquis received her first-ever Grammy nomination for best regional Mexican album and her second Latin Grammy win in the best banda album category with Abeja Reina.
Watch the music video for “Paloma Blanca” below:
In early 2020, Kimberly Loaiza uploaded her very first TikTok video to promote her single “No seas celoso,” which loosely translates to “don’t be jealous.” The 15-second video features the Mexican pop star doing a short and simple choreography to her song with a request to her followers: “Loves, if you want to see me post more often here, I invite you to do the #noseascelosochallenge.” Since, that clip has earned more than 3 million likes, and the singer has continued to post religiously, growing a zealous fanbase on the short-form video platform. This year, according to TikTok’s recently released year-end report, Loaiza was the app’s most-viewed music artist globally.
At a time when the music business is obsessed with TikTok and nearly every hit song must take off there to thrive elsewhere, Loaiza has built a following of 70 million followers — up 16% from the year prior — and 4 billion likes on her account. Key to the 24-year-old’s growth on TikTok has been her collaborating with other influencers in her videos, as well as connecting with fans through popular trends like viral dance challenges and video reactions. Of course, she’s also using TikTok as a platform to grow her music career, which already includes key collaborations with artists such as Grupo Firme. Her top five tracks this year on the app are “Devoto” with Elvis de Yongol (657,500 videos on the app), “Apaga la luz” with Ovy on the Drums (525,000 videos), “No seas celoso” (276,000 videos), “Mejor Sola” with Zion y Lennox (274,000 videos), and “Me perdiste” (221,000 videos).
“TikTok allows the use of music for the creation of content,” Loaiza’s manager, Leonardo de la O Crovi, tells Billboard. “The basis of everything is to constantly form work teams that adapt to the new ways of communicating. That’s where we try to get the most out of it with good, original and creative ideas. The platform undoubtedly enhances the songs and gives artists an opportunity to grow.”
“This shows the growth opportunity that exists when an artist and her team work together with the TikTok team to generate creative strategies that result in the growth that the artist seeks,” adds Rob Ruiz, music operations lead for Mexico at TikTok.
Additionally, Loaiza has established many new business relationships including with Loud And Live, which will bring her Bye Bye Tour to the U.S. for the first time in 2023. It also marks the last tour where she and her husband JD Pantoja, who’s also a recording artist and popular social media personality, will share the stage.
“You can expect many beautiful things, many good things,” Loaiza assures. “You can expect a great show because that’s what we want to give our fans. We want to give them a truly unforgettable show that they go and say, ‘Wow, it was all worth it.’”
Below, Loaiza talks about being the number one most-viewed artist globally on TikTok, how that’s helped her music career, and more.
You’re ending the year as the most-viewed artist globally on TikTok. What has contributed to your major success on the app?
I sincerely believe that the potion for success is to be constant, to fight for your dreams, remove the barriers that you have in your mind, and do what you really like. When you mix all that together I really feel that you make something explode and everything that you propose yourself to will work out in the end.
What makes Kim Loaiza stand out from the crowd where more than 70 million followers are connecting with your content?
I think I’m super transparent with the people who follow me. I’m always trying to give them the best possible content, always aware of what they want, and always reading their comments. I think that’s what makes my fans connect the most with me because I’m 100% transparent and I like to pamper them and give them the content they ask of me.
Beyond being a famed TikTok personality, how do you feel the app has propelled your very own music career?
It’s helped a lot because my music is uploaded to the app and gets exposure. Either I make a dance challenge for it or fans create one, and it goes viral. You learn the trend, you learn the song. That’s what’s helped my musical career a lot and I really love it.
Your husband JD Pantoja is also on the list with you. What does being a TikTok Power Couple mean?
It feels super nice to share this achievement as a couple because I know everything he has gone through, I know everything he has lived through to get to where he is. I was with him from the very start. I recorded his first Vine videos and helped him with his social media. To see that now we have a very different lifestyle from the one we had a few years ago is crazy. All the support we receive from fans feels beautiful, and well, the truth is, I am super proud of everything my husband has achieved.
Manuel Turizo rebounds to No. 1 on the Billboard Argentina Hot 100 chart (dated Dec. 3) after ranking at No. 2 for one week. The song adds a 12th week atop the tally, tying with Maluma and The Weeknd’s “Hawai” and Pedro Capo and Farruko’s “Calma (Alicia remix)” for the fourth-most among all titles since the chart launched in 2018.
Rosalía’s “Despechá” returns to its No. 2 high for a 23rd week. Meanwhile, as “La Bachata” tops this week’s ranking, it sends Bizarrap and Duki’s “Bzrp Music Sessions, Vol. 50” to No. 4 after one week in command. Bizarrap also rises to No. 3 through another of his music sessions: “Bzrp Music Sessions, Vol. 52,” with Quevedo. Plus, La Joaqui, Gusty DJ Salsatkbron’s “Dos Besitos” holds steady at No. 5.
Elsewhere, Quevedo’s “Punto G” scores the Greatest Gainer honors of the week as it climbs 47 rankings, 78-31. Plus, the Hot Shot debut goes to Karol G & Ovy On The Drums’s “Cairo” at No. 57
Further, four other titles debut this week, starting with Paulo Londra and Lit Killah’s “Necio” at No. 59, Nathy Peluso’s “Estás Buenísimo” opens at No. 73, Nicki Nicole’s “Frio” bows at No. 80, while La Joaqui and Omar Varela’s “Mañosa” arrives at No. 92.
Jenni Rivera‘s untimely passing left a void in Latin music. At the time of her death in a plane crash in Mexico on December 9, 2012, Rivera, 43, was at the peak of her career and the single most successful woman in regional Mexican and on the Billboard Latin charts.
With anthems such as “Inolvidable,” “De Contrabando,” “Basta Ya” and “Resulta,” Rivera was able to create a blueprint for herself in a male-dominated genre, and was on the verge of a major crossover, with a residency in Las Vegas in the works and her very own television series. Still, the regional Mexican icon may no longer be here but her presence on and off the Billboard charts looms larger than life.
Ten years after her tragic death, Rivera’s legacy is very much alive thanks to her five children — Chiquis, Jacqie, Michael, Jenicka and Johnny who spoke at length about their mother at this year’s Billboard Latin Music Week — and her empowering anthems sang by a strong yet vulnerable woman for women from all walks of life. She’s also been an inspiration for the new generation of regional Mexican acts such as Grupo Firme, who’s frontman Eduin Caz told Billboard of her influence on him.
With more than 30 entries on the tally on the Regional Mexican Airplay, fourteen of those hit the top 10, and 25 songs on the Hot Latin Songs chart, Billboard‘s Latin editors have chosen Rivera’s 10 best songs (in no particular order). From “Ovarios” to “La Gran Señora” and “Las Malandrinas,” check out the list below.
Sony Music US Latin has officially opened its new headquarters in Puerto Rico, Billboard can confirm today (Dec. 8).
The multinational record label, which has had its facilities on the island since 1980 (formerly CBS Records), is relocating to the modern office complex Ciudadela in Santurce, where the label’s artists will have access to a press room, recording studio, content creation room for networks, and other benefits.
“These new offices are a tangible demonstration of what Puerto Rico represents for Sony and for Latino culture,” Alex Gallardo, president of Sony Music US Latin tells Billboard via email. “In addition, this expansion will allow us to provide a better service and support our current artists even more.”
Reaffirming its commitment to Boricua talent, Victor Manuelle, Pedro Capó, and Luis Figueroa were some of the Sony artists present at the inauguration, alongside Gallardo and Tuti Bou, vp and general manager of Sony Music US Latin (Puerto Rico Branch).
“After 42 years of having founded our company in Puerto Rico, today we celebrate this new stage,” Bou adds. “At Sony Music PR we are proud to be the only established multinational committed to the development of our music and culture. The space is modern, and spacious, and in which we have our own recording studio to continue developing, promoting, and discovering new talent. Sony Music Puerto Rico will continue to be ‘The House of Artists.’”
In addition, the label has commissioned a mural from the renowned artists of The Stencil Network in support of the urban development in Santurce.
Sony Music Latin offices in Puerto Rico
Dianeris Nieves/Sony Music Latin
Intocable climbs to a milestone 45 top 10s on Billboard’s Regional Mexican Airplay chart as “Un Poquito Tuyo” jumps 13-9 on the Dec. 10-dated ranking. The group now ties with Los Tigres del Norte for the most top 10s overall.
“Un Poquito Tuyo” lands in the upper reaches of the chart in its fifth week thanks to a 15% weekly increase in audience impressions earned in the U.S. in the week ending Dec. 4, according to Luminate. The song was released Oct. 14 via Good I Music.
“Un Poquito” is the second single from Intocable’s forthcoming album (release date to be announced), and was written by Carlos Preciado and Ricardo Muñoz. As mentioned, the song advances to the tally’s top region and earns the group its 45th top 10, all spanning four decades, tying with Los Tigres del Norte for the most top 10s since the chart launched in 1994. Here’s the leaderboard:
45, Intocable
45, Los Tigres del Norte
44, Banda El Recodo de Cruz Lizárraga
36, Los Tucanes de Tijuana
35, La Arrolladora Banda el Limón de Rene Camacho
32, Banda MS de Sergio Lizárraga
32, Calibre 50
30, Marco Antonio Solis
28, Conjunto Primavera
24, Vicente Fernandez
The new top 10 arrives just a month after the sextet earned its second top 10 of 2022 through “Más Muerto Que Vivo,” with Matisse (Nov. 5-dated ranking). Previously, “Si Me Duele Que Duela” ruled for two week in July.
Elsewhere, “Un Poquito”climbs 32-26 on the all-genre Latin Airplay chart.
Bad Bunny talks to our Chief Content Officer of Latin Leila Cobo about his current tour, World’s Hottest Tour, his favorite places to tour, how he approaches collaborations, when he wants to take a break from his career, reflects on his journey to the top and more!
Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2023, presented by ABC and dick clark productions, returns to Puerto Rico for its second annual Spanish-language countdown, Billboard can exclusively announce today (Dec. 8).
La Isla del Encanto will host the coveted New Year’s celebration at the DISTRITO T-Mobile in the Puerto Rico Convention Center, with the night’s first countdown kicking off at 11 p.m. ET on December 31st. Puerto Rican actress and producer Roselyn Sanchez returns as co-host and the Boricua superstar Farruko has been confirmed to perform a medley of hits.
“We will have an enchanting night and are so very pleased to share our beautiful Island and welcome 2023 with a bang!” Sanchez said in a press statement. “What a blessing to be a part of the New Year’s Rockin’ Eve tradition from my home island of Puerto Rico that represents and means so much!” Farruko added.
Last year’s inaugural Spanish-language countdown from Puerto Rico coincided with the celebration of the 500th anniversary of San Juan’s founding and featured global Reggaeton star Daddy Yankee with a hometown performance in his native San Juan.
“We are very excited to again host Dick Clark’s New Year’s Rockin’ Eve on our Island to lead the countdown in welcoming 2023. Puerto Rico’s participation in this high-caliber event celebration will allow us to continue projecting to the world everything we have to offer as we head into our peak tourism season,” said Pedro Pierluisi, Governor of Puerto Rico. “We will again be front and center on national television to promote Puerto Rico’s beauty, culture and attractions and continue driving our booming tourism industry and economic development”
Sanchez and Farruko join the previously-announced lineup, which includes 18-time host Ryan Seacrest and co-hosts Liza Koshy, Jessie James Decker, Ciara, Billy Porter, and D-Nice, as well as artists Aly & AJ, Armani White, Bailey Zimmerman, Ben Platt, Betty Who, Billy Porter, Ciara, Dove Cameron, Finneas, Fitz & The Tantrums, Halle Bailey, Lauren Spencer Smith, Maddie & Tae, Nicky Youre, Shaggy, TXT, and Wiz Khalifa.
Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2023 airs live on Saturday (Dec. 31) starting at 8 p.m. ET on ABC.