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Ebro

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Struggle rappers are now on high alert. Ebro says record labels are now deprioritizing signing rappers in favor of other genres.

As spotted on HipHoDX the media personality is back in the headlines for a reveal he made on social media. On Thursday, August 17 the on air personality shared a very interesting post on X, formerly known as Twitter. “I got a call saying …. ‘It should be noted many major record labels have deprioritized signing Rappers,’” he wrote. “The focus is now African Music & Latin Music Rappers better stop being boring and talking about the same sh*t over and over, chasing TikTok success and comment sections.”

Naturally caused a stir amongst his peers, Rap fans, industry executives and more. Some where quick to point out that he and other radio jocks are partly to blame. “waiting on when you and other hiphop media will take responsibility for your role in its decline. Artists are not the only ones at fault. you “gatekeepers” opened the flood gates for social media personalities to pollute it. Artists that tried to speak out got labelled as bitter.” one use wrote.

While another was even more direct about his employer’s culpability. “So is Hot 97 about to rebrand with tag line Blazing Afro Beats & Latin Music? It don’t sound as smooth as Blazing Hip Hop & R&B”. In recent weeks Ebro has been very vocal on his criticism about the new generation of talent; specifically on rappers who failed to acknowledge Hip-Hop’s 50th anniversary. “Making all this $$$ because of HipHop and artists can’t even post a ‘Thank You’….,” he said. You can see him discuss Hip-Hop 50 celebrations below at the 17:50 minute mark.
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Joe Budden’s recent comments about being at Summer Jam apparently rubbed some the wrong way, prompting Ebro Darden to call him out online.
The rapper and media personality spoke about being at the recent HOT97 Summer Jam concert at UBS Arena in Elmont, New York on the latest episode of The Joe Budden Podcast. Attending as a guest, Budden spoke about meeting an “older lady” as part of the event staff at the arena.

While making good-natured jokes about the vibe, he recalls: “But anyway, I get there, the girl says, ‘Are you a seat filler?’” He continued: “So I said, ‘No, I am not a seat filler.’ And she said, ‘Alright, who are you with?’ And I said, ‘Me.’ And then she said, ‘No, what I’m saying is what organization are you with?’ And then I said, ‘Ma’am, I don’t think you understand what I’m saying to you. I’m the organization. Please direct me to my f*cking tickets.’”
Ebro Darden found out about Budden’s comments through a fan’s now-deleted tweet, responding: “U think a concert that only makes $$ on sponsors would pay people to be in seats? Ya’ll a wild bunch,” which was accompanied by crying face emojis. The former program director for HOT97 then alerted the team overseeing Summer Jam – which includes Funkmaster Flex and TT Torrez – about the Slaughterhouse MC’s remarks via Twitter and shared screenshots of their responses.

Budden was perplexed in his response, asking, “what’s this about?” Ebro replied, “Tweets. Play along. Say something controversial.” In a separate tweet, he responded to someone who told him that the furor was in response to his podcast comments. “That lady didn’t even work for Hot… non story here,” he replied, taking the time to clarify that his “seat filler” reference wasn’t meant as a shot towards the radio network.

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