Denver
The Red Rocks Amphitheater in Morrison, Colorado has long been a must-play venue for touring artists and a top destination for music fans thanks to its natural beauty and geologically driven acoustics. Now, a recent economic impact report commissioned by Denver Arts and Venues [DAV], which owns and operates Red Rocks on behalf of the city of Denver, quantifies the financial power of the red sandstone venue first opened in 1941, estimating that the 9,525-capacity amphitheater is responsible for generating $717 million annually in the Denver metro area and the state of Colorado.
The first-ever economic impact study of Red Rocks Amphitheatreâs role in local economies, by BBC Research & Consulting (BBC), evaluated data from the 2022 Red Rocks concert season in hopes of quantifying the ripple effects of dollars spent in the region by fans, tourists and crews who bring shows to the 83-year-old venueâs iconic stage.
âRed Rocks is the most amazing concert venue in the world,â said Denver Mayor Mike Johnston in a statement. âThis study proves what Denverites have known for years: Red Rocks, and Denverâs creative community, are powerful economic and cultural forces for our city.â
The report found that Red Rocks was responsible for 7,300 full- and part-time jobs last year, generating $216 million in payroll in the Denver metro area and an additional $6 million statewide. Last year, Red Rocks clocked in $186 million in ticket sales from an attendance of 1,747,465 at 217 ticketed events â an increase of nearly 300% from 75 events just a decade ago.
âFrom performers and stagehands to box office staff and maintenance crews, 1.5 million Red Rocks fans means a big boost for the local concert industry,â said Tad Bowman, venue manager at Red Rocks. âThere will be 400 people working on-site each show, but there are literally thousands of jobs across the region supported by what happens at Red Rocks.â
The report found that 30 percent of fans, on an average night, travel to Red Rocks from from outside the Denver Metro Area, with the top visitor markets being Chicago, New York/New Jersey, Los Angeles, Dallas-Ft. Worth, Minneapolis-St. Paul and San Francisco.
Last year, Red Rocks recorded almost $40 million in gross concessions revenue and is the top on-premise location in the United States for sales of White Claw Hard. Overall, the venue sells more than 1 million malted beverages annually, including more than 400,000 seltzers.
âEvery Coke or Coors sold has a long line of people whoâve gotten that beverage into a fanâs hands,â said Brian Kitts, who oversees Red Rocksâ corporate partnerships and marketing.
For its part, the city-owned venue spends $8.5 million on annual maintenance and notes that money spent at Red Rocks supports government and city arts and cultural programs, including $6 million in tax revenue to the city of Denver as well as money spent to enhance venue security and fan experience.
âThe study makes it clear that regular re-investment back into the venues managed by DAV are crucial in ensuring Red Rocks is and continues to be a destination for visitors and an important piece of Coloradoâs economic puzzle for years to come,â added Bowman.
More information, including the full study, can be found at RedRocksOnline.com/Impact.
DENVER â Tennysonâs Tap was the kind of music club where, on packed nights, the lone frazzled employee serving drinks, running sound and manning the door might ask one of the bands to help out and collect the $5 cover charge. I know because I sang in one of those bands, Smaldone Faces, and our bassist Luke and I pretty much let everyone in for free.
The Tap, at 4335 W. 38th St. in Denver, specialized in whiskey and scruffy musicians of every conceivable genre â my two bands that played there did country, punk and metal covers, and we opened for screamo indie-rockers, jazzy improvisationalists and dreadlocked funk-and-reggae combos. The bar smelled like cigarettes and beer, and had a capacity of about 90, but when we drew our crowds of 20 or 30 people, it roared like Springsteen at the Roxy.
âItâs one of those places where everybodyâs right in your face. You donât just hear the music, you feel it,â says singer and guitarist Aaron Garcia, whose Denver band 78 Bombs played its first gig there. âItâs so comfortable, itâs like an old shoe â an old Chuck Taylor.â
A few weeks ago, I drove by the Tap and the beige-colored, shack-like building was now a pile of collapsed lumber and cinder blocks as tall as the nearby telephone poles. The band Iâm currently in, Sid Delicious, played its last gig at the Tap on March 6, 2020, and we soothed our small crowd that was feeling nervous about COVID-19 through the healing power of the MC5âs âKick Out the Jams.â Cody, the big-bearded sound guy, had assured us that, just as 9/11 had brought people together, live music would never die, and offered plenty of hand san.
The bar closed a week or so later, and remained that way. âLOVE,â read the marquee. Eventually, somebody painted âThank you!â on the wall outside.
Through quarantine, Fauci, Trump, vaccines, anti-vaxxers and the triumphant return of live music, I drove by, waiting for the band names to reappear on the marquee. But the Tap, like B.L.U.E.S. On Halsted in Chicago, the Satellite in Los Angeles and, this year, Exit/In in Nashville, couldnât make it â despite the Small Business Administrationâs multimillion-dollar grants to thousands of music venues forced to temporarily shut down during the pandemic.
According to the National Independent Venue Association, more than 25 U.S. clubs have permanently closed in 2022.
âFor a whole year, I kept that place open and legal and ready to open the doors,â says Dave Fox, one of the clubâs co-owners, who also ran a recording studio as part of the same corner complex. âBut it was really the landlordâs decision to not proceed with the corner.â
The neighborhood surrounding Tennysonâs Tap is a long-since-gentrified portion of Northwest Denver known as Berkeley, and over the past 20 years, condos and coffee shops have replaced the old hardware store, the family-owned window-repair business and the music shop that used to repair my keyboard after I banged the âEâ key too heavily during the Stoogesâ âI Wanna Be Your Dog.â The previous, longtime property owner suggested to Fox he could keep paying the Tapâs lease, but, according to Fox, new owners went in another direction last year.
(Representatives for the property, listed with the Colorado Secretary of State, did not respond to calls and e-mails about what they might do with the site of the former Tennysonâs Tap.)
In January 2011, Fox and a partner opened the Tap and began booking music. The odd national touring name played there, like metal-and-bodybuilding star Thor, but the club showcased mostly local artists, as many as five per night. A bartender, Cat Ackermann, was also a musician, and inaugurated a karaoke night; Leonard Apodaca, one of the clubâs managers, had the idea to merge Taco Tuesdays and dance music, and it became a high-grossing, heavy-drinking success; the barâs lack of genre discernment drew metal, ska, funk, jazz, reggae and, yes, punk-and-metal cover bands.
âWe found the underlying grit in the DJ scene,â says Apodaca, who indulged me when I showed up at the bar on Tuesday afternoons to beg for new gigs, sometimes after we managed only 15 or 20 people at the previous ones. âAll those people are used to going to clubs and paying a big cover. One night a week, they didnât have to get all dressed up, they didnât have to worry about going downtown. They can just be themselves. The girls would come out in sweatpants and backwards baseball caps.â
Sid Delicious hasnât played a gig since that March 2020 night at Tennysonâs. A couple of our members were dedicated quarantiners and were reluctant to expose their young kids until they were eligible for vaccines. Then, last summer, we booked a date, but it was on a difficult night, in an inconvenient part of town, and, unlike band-friendly Tennysonâs, required us to rent our own PA, haul it in, figure out how to set it up and sound-check it ourselves.
We eventually canceled the gig. Weâre figuring out how to move forward, but the band is adrift without the perfect venue, one like Tennysonâs Tap, where you could rock an hour long set on a tiny stage, closing with Motörheadâs âAce of Spades,â after which Cody would hand you an envelope containing one or two crisp $100 bills. Of all the things we lost during the pandemic, a dingy old club with a back room for darts was not the most consequential.
Or, maybe, it was.
âIt was just a community,â Apodaca says. âItâs all basically dirt now.â
What remains of the site of Tennysonâs Tap in Denver.
Steve Knopper
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