Deadheads

Jerry Garcia‘s estate has partnered with AI voice company ElevenLabs to bring the late Grateful Dead guitarist, singer and songwriter’s AI-recreated voice to its Iconic Listening Experience on the ElevenReader app. Now, Deadheads using the app can hear Garcia’s voice read out audiobooks, e-books, articles, poetry, fan stories, PDFs and more in 32 different languages.
Garcia is the latest in a string of partnerships between ElevenLabs and famous estates. Already, the AI voice company has rolled out voice models for Judy Garland, James Dean, Burt Reynolds and Sir Laurence Olivier to its Iconic Listening Experience. According to a company spokesperson, ElevenLabs worked “in close collaboration with the Jerry Garcia Estate to ensure that the reproduction of Garcia’s voice was as authentic and true to his legacy as possible.”

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In addition to the ElevenReader, Garcia’s voice model will also be used in various upcoming projects associated with the Jerry Garcia Foundation. This could include narrated documentaries, audio art exhibits and more.

This announcement with the Garcia estate shows ElevenLabs taking another step towards infiltrating the niche of AI music. In May, the company’s head of design Ammaar Reshi gave a “very early preview” of an ElevenLabs AI music generator on X, formerly known as Twitter. For now, however, Garcia’s voice model is only available to read various texts.

The Garcia voice model is the latest instance of deceased or older musicians and their estates partnering with AI companies to market the artists’ catalogs and personas to the next generation of fans. Warner Music and the estate of “La Vie En Rose” singer Edith Piaf, for instance, partnered with an AI company to bring the late French singer’s voice back to life for an upcoming biopic, and last month, Universal Music Enterprises and Brenda Lee used AI to translate her Hot 100 No. 1 hit “Rockin’ Around the Christmas Tree” into Spanish, enabling Lee, who is now 79, recreate the youthful tone of her voice from the time when she originally recorded the song.

“My father was a pioneering artist, who embraced innovative audio and visual technologies,” says Keelin Garcia, daughter of Jerry and co-founder and vp of the Jerry Garcia Foundation. “In the 1990’s, my dad introduced me to the computer, digital art, and video games. When we traveled on concert tour, we played on Game Boy. At home, we’d have fun playing on the Macintosh in the studio where my father created his first digital art, and housed his MIDI guitar. Now, as technological landscapes continue to expand, ElevenLabs AI Audio technology will offer fans the first opportunity to hear and stream a replica of my father’s voice reading their favorite books and other written content.”

“At ElevenLabs, we’re committed to preserving and celebrating cultural legacies while pushing the boundaries of technology,” said Dustin Blank, Head of Partnerships at ElevenLabs. “By bringing voices like Jerry Garcia to our platform, we’re not just enhancing our app – we’re creating new ways for people to experience content.This project has been a labor of love, and we couldn’t be happier with how Jerry’s voice has been recreated. It’s a beautiful thing to bring his sound to life again for both longtime fans and a new generation of listeners.”