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Imagine worrying that you’d reached your creative songwriting peak before you could even legally order a beer. That’s the existential dread Billie Eilish said she suffered before Barbie director Greta Gerwig came knocking with an assignment.

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“I honestly was concerned that it was over for me. We’d been trying and it wasn’t doing what it usually would do in me. I was honestly like, ‘Damn, maybe I hit my peak and I don’t know how to write anymore?,’” Eilish told The Hollywood Reporter for its Hit Squad songwriter roundtable, where she talked about inspiration, frustration, first songs and cringe-y lyrics with fellow songwriters/singers Dua Lipa, Olivia Rodrigo, Jon Batiste, Cynthia Erivo and Julia Michaels.

Eilish, 21, said she was struggling to find fresh inspiration before the call came from Gerwig in January with the Barbie soundtrack assignment. The result, of course, was Eilish’s haunting ballad “What Was I Made For?,” which not only hit Nov. 14 on the Billboard Hot 100, but also garnered the seven-time Grammy Award winner another five nominations for the 2024 Grammys.

“Greta saved me, really, honestly,” Eilish said of the track she wrote with songwriting partner brother Finneas. “It brought us out of it and immediately we were inspired and wrote so much more after that.” And though we have not year heard what else they cooked up for Eilish as-yet-untitled third album, the story of struggle opened the door for Eilish to describe the making of the song in greater detail.

Eilish said she and Finneas were in the studio on a rainy January day the day after they first saw the movie — whose soundtrack garnered 11 Grammy nominations overall — at a time when they were super-stuck. “It was just a day of nothing. It was just idea after idea after idea of just no ideas. Nothing was happening. It was the least creative,” she said of the unproductive six-hour session.

Then Finneas suggested they try to write the Barbie assignment, which Billie was not psyched to take on after such a frustrating day. “I was like, ‘What? You think after the day of garbage we’ve just made, we’re going to make a perfect song for something that needs something really good?,’” she asked. “I was like, ‘I don’t even have that in me.’”

Though the siblings had struck Oscar gold before with their James Bond theme “No Time to Die,” Eilish didn’t think she had “something astounding” in her. But once Finneas began playing the piano, Eilish — sitting on a couch with a handheld mic — started singing as the brother and sister talked about the “floating elegance of [Barbie] and her ability to be so smooth and beautiful and perfect all the time. And then the juxtaposition of her suddenly falling and [she] can’t do everything perfectly.”

That inspired the line “I used to float, now I just fall down,” which led to the song’s title and a breakthrough. “Then we were both asking the question after that and we did that in probably five minutes. It was like it was God. It was just the most perfect example to me of true inspiration and connection,” she said. “It was living in me that whole day, but it wasn’t coming out of me. We didn’t go into it knowing at all what we were going to make or if we were going to make anything. And it was just so clear that we needed to.”

Rodrigo, 20, weighed in on how writing the song “Can’t Catch Me Now” for the new Hunger Games: The Ballad of Songbirds & Snakes prequel took her out of her comfort zone in the best way. “It was so much fun. Most of my songs are very diaristic in nature and kind of about my life. It was such a fun challenge to watch this movie through the eyes of this character and try to capture herperience through my words and my voice,” she said. “There’s so much inspiration in restricting yourself sometimes.”

Lipa said her experience writing the Barbie song “Dance the Night” was, from the beginning, “the most fun experience. It was something that I hadn’t done before.” She said soundtrack producer Mark Ronson DM’d her on Instagram saying the script was hilarious and he wanted her to write a song for its iconic dance sequence.

“I was like, ‘This is an absolute no-brainer. One thousand percent yes,’” she said. “It’s so much about stereotypical Barbie having an existential crisis and finding out what it’s like to experience the human condition and the way that we are as people and the emotions that we feel. And constantly striving for perfection but not quite reaching it, striving for something deeper in a way. Greta was saying how inspired by disco she was. I just thought about disco and the community it brings, and the way it brings people together. It was always a genre of music that was such a release when things weren’t going well in the world.”

The discussion also had Erivo dissecting the first lyric she wrote at 16 for a South African girl group and Rodrigo’s first effort, a “feminist anthem” called “Superman” she wrote at 14 about how she didn’t need a Superman to come and save her. Dua Lipa remembered a song she wrote at 4 or 5 in her native Albanian she’d sing around the house with lyrics about wanting to be just like her mom.

As you might expect, Eilish’s first attempt, at 8, featured some typically dark lyrics: “I’m going down, down, down into the black hole, sweeping up your soul today …” 

 

Marshmello tells Billboard all about his five favorite Latin things. Marshmello:Yo, what’s up? This is Marshmello, and here are five of my favorite Latin things. My favorite Latin word I actually learned from working with Manuel. The word is “chimba.” And chimba means like, “that’s fire” or like, they use it a lot in the […]

This week in dance music: We went behind the scenes at nightlife advocacy agency VibeLab and spoke with East Forest about his new album. Dua Lipa released her new dance-centric track, The Living Tombstones debuted on Hot Dance/Electronic Songs, Skrillex, Fred again.. and James Blake led the 2024 dance/electronic Grammy nominations and Aluna launched a label focused on Black female and LGBTQ+ artists, Noir Black.
We’ve also got more! These are the best new dance tracks of the week.

Peggy Gou, Lenny Kravitz, “I Believe In Love Again”

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The Label: XL Recordings

The Spiel: Peggy Gou appears to be swinging for the fences with her debut album, set for release next year. The LP’s lead single “Nanana (It Goes Like)” became a viral hit (“My song was never on a chart before,” Gou recently told Billboard. “In the beginning I wasn’t sure what [charting] meant exactly”), and the album’s second single is a simmering collaboration with the bonafide legend Lenny Kravitz. Together, the pair are predictably cooler than cool, with Kravitz employee the higher-pitched side of his range for vocals that ride Gou’s ’90s throwback production.

The Artist Says: “The ’90s have had such a huge influence on my music” Gou says. “People know about my love of the dance/house/rave scene from that time, but I’ve always been a big R&B fan, and also a huge fan of Lenny. I listened endlessly to his 1998 album 5 – my personal favorite – but his whole discography is great, totally timeless. He came into the studio and transformed the guide vocal into magic, writing new lyrics and creating that incredible guitar riff. ‘I Believe In Love Again’ is a strong message of positivity and hope, and we hope everyone feels that when they hear the song.”

Yaeji, “easy breezy”

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The Label: XL Recordings

The Spiel: There’s a neat trick to Yaeji’s latest track, with the lyrics focused on how certain things are not so easy breezy over a track that very much contains that laidback vibe. Skittering d’n’b percussion swells with synth, fun bossa nova touches and the occasional acoustic guitar, for a song that does indeed feel like a warm breeze. The release comes in tandem with the European leg of the artist’s With A Hammer tour, which includes a headlining slot at Pitchfork London festival this weekend.

The Artist Says: “Sonically, the song connects a thread between me now and me back in middle school —when I discovered bossa nova, drum and bass, and house through Korean and Japanese pop electronica,” Yaeji says. “‘easy breezy’ is a thread, a tribute, a recollection of memories, and an encouraging push for us to bring forth change with courage and laughter. We hold the power in our hands, and we should never doubt that. Change is now.”

Keys N Krates & Ciara, “Fantasy”

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The Label: Last Gang Records

The Spiel: The Keys N Krates crew links with Ms. Automatic Supersonic, Hipnotic Funkyfresh herself, Ciara, for “Fantasy.” Out of the trio’s third studio album IN:TENSION, the song is a positively buoyant house cut built from feel-good piano stabs, strings, cooking percussion and vocals from Ciara that bounce between rapidfire spoken word and mellifluous singing.

The Artist Says: “After vibing with ‘Fantasy’ for the first time, I had good feels all over,” says Ciara. “I felt an infectious energy that made me want to dance, and I could envision myself living my best life to this song all over the world. This is the perfect party song for my collaboration with Keys N Krates. House is a space I’ve really been wanting to get involved in, so I’m excited for the world to hear it.”

Logic1000, “Self To Blame”

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The Label: Therapy

The Spiel: Logic1000 has had a steady rise since her 2019 debut, releasing remixes for Fever Ray, Glass Animals, Christine and the Queens, Flume, Orbital in addition to her own productions. All this work had led to the tk artist’s just announced debut album, Mother, set for release in March. The album’s lead single is the sinewy, gently rising “Self To Blame,” marrying Y2K R&B and and house music featuring the velvet-voiced Kayla Blackmon.

The Artist Says: “I haven’t been posting anything personal since this unfathomable situation continued to unfold,” the artist wrote on Instagram regarding the Israel-Hamas war, “and I have been very confused about whether to make this post about my new music. I’m riddled with grief. Anxiety too. But I have also always believed that music has special healing powers. It is a way to escape, to decompress and it is in service to the community of people who connect to it. I hope that my new song – “Self To Blame” featuring the wonderful Kayla Blackmon brings you some much needed comfort and healing. I also want to use this time to announce that this is in fact the single from my debut album Mother. Big Ever and I have put our hearts and souls into creating this in the hopes of connecting you all through our music. I will continue to scream and shout about the injustice that is being inflicted upon the people of Palestine, all the while continuing to give you the music from the depths of our hearts. Please take care of yourselves.”

Ninajirachi, “Wayside”

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The Label: NLV Records

The Spiel: Australian producer Ninajirachi is back with a five-track EP, 4×4, that highlights her mastery of productions that balance effervescence, bounce, heft and style. The fast-paced “Wayside” is a highlight of a project that’s altogether futuristic yet accessible, bright yet weighty and playful throughout. 4×4 includes Ninajirachi’s own vocals, along with collaborations with Ravenna Golden and Kota Banks.

The Artist Says: “Making music hasn’t felt this fun and effortless for me since pre-pandemic,” says the producer. “All of these songs were made in the last few months with my good friends and they were made very quickly, mostly in under a day, they’re not that serious or deep, they felt fulfilling and easy to write and produce! On this release (and others to come) I’ve been pulling more and more inspiration from the dance music that changed my life as a child and getting closer to becoming the producer I dreamed of being when I first heard it.”

Aluna is one of the dance world’s strongest voices for the representation of Black artists, and this week she’s continuing the mission with the launch of her own label, Noir Fever.

Launched in partnership with Empire, Noir Fever will be a home for dance music created by Black artists, with a focus on Black women and LGBTQ+ artists.

“I started Noir Fever records as a key component to my 360-degree strategy of making sustainable and effective change to the future of Black dance music, an idea which was birthed as a response to my own letter to the Dance music industry in 2020,” Aluna said in a statement.

“Investment in the recording side is essential to fostering emerging talent, and by focusing on black women and the queer community I can ensure that everyone is being uplifted,” the statement continues. “This label will work in tandem with my events company so that those who I am opening doors for are not simply walking into another closed door, I’m trying to create a path not an opportunity to slip through a crack.” 

The label’s first release is “Pain & Pleasure,” a vibey jam from Moonshine, a Montreal collective of musicians, DJs, dancers and visual artists. The track features the Juno Award-nominated, Somali-Canadian artist Amaal Nuux, Portuguese-Angolese artist Vanyfox and Aluna herself. Listen to it below.

Noir Fever has also appointed Adam Cooper as creative director. Cooper is a strategist, creative director and DJ based in Los Angeles, born in Trinidad & Tobago and raised in Caracas/Venezuelaas well as Brooklyn.

Of the launch, EMPIRE Dance’s director of operations/A&R Deron Delgado said in a statement: “Beyond her extraordinary achievements and remarkable talent, Aluna has consistently championed diversity and inclusion in the music industry, principles that have been ingrained in the very fabric of EMPIRE since our inception over a decade ago. Our shared values and objectives align seamlessly, making this collaboration a natural synergy that promises to elevate music, events, and art to a broader global audience. We are truly excited to be part of showcasing the exceptional talent that Noir Fever is bringing to the masses.”

The label launch follows the release of Aluna’s second solo album, MYCELiUM, released this past July via Mad Decent.

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2024 Grammy nominations were announced Friday (Nov. 10), with a star-studded collection of dance artists representing in the dance/electronic and pop dance categories. The most nominated dance artists this year include Skillex, who received a pair of nominations for his unstoppable “Rumble” and the album Quest for Fire, from whence it came. Fred Again.. also […]

Three years ago, Dua Lipa gifted us with one of the strongest dance-pop albums of the past decade at the precise moment we were all stuck inside. Future Nostalgia, the U.K. pop star’s sophomore album, arrived in March 2020 just as the COVID-19 pandemic shut down the world it was entering, offering sleek escapism during […]

The Living Tombstone’s “Five Nights at Freddy’s” rides the release of the new film of the same name to a debut on Billboard’s Hot Dance/Electronic Songs chart dated Nov. 11, bowing at No. 4. In the Oct. 27-Nov. 2 tracking week, the song earned 4.2 million official U.S. streams, a 439% surge from 770,000 the […]

Last winter in Boise, Idaho, East Forest was considering making a new album.
He’d just released Headwaters — recorded live in one evening in a remote region of Utah for a group of friends — and was ready to make something in the studio. A singer interested in collaborating with him had reached out on Instagram, and East Forest contemplated how they could work together. In the meantime, she just showed up in Boise one day.

“She came to town and got a hotel and came to the studio, and I was like, ‘OK. I guess I’ll start writing some songs.’”

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Wanting the new album to incorporate more drums and bass than his previous studio LP, 2022’s Still Possible, he needed an ace drummer. “Boise’s not much of an industry town, so I was like, ‘Man, I don’t know where I’m gonna find the drummer I need.’”

But again, he didn’t have to look further than his own neighborhood. Attending a jazz show one night in Boise, he realized the drummer was Jens Kuross, a singer/songwriter who’s toured with Bonobo, performs with electronic-psych band The Acid, and had just moved back to his native Boise from L.A.

“I was like, ‘Would you like come to a studio?’ And it turned out he lived two blocks away.”

With the pieces coming together, East Forest — born Trevor Oswalt — settled down in the studio with his collaborators. The music that emerged over time was, like most everything East Forest has produced during his 15-plus-year career, emotive, cerebral and often lush, fusing live instruments and electronics with musings about life and death and what it all means. Themes of the new songs reflected the uncertainty and anxiety of the time in which we currently exist, and also the idea that while humanity is in what often feels like a freefall, something new might be emerging as well.

East Forest thus called the album Music for the Deck of the Titanic, a nod to the string quartet that played as the ship went down and the beauty of that act. The singer who’d shown up in Boise, Senegalese vocalist Marieme, appears on three tracks. Duncan Trussell muses about music and aliens on the nine-minute “So What?” Techno producer ANNA delivers a sunrise-at-Burning Man vibe on “Currents.” The album cover is a portrait of East Forest standing with a peacock in the driveway at Diplo‘s house. Released via Bright Antenna Music last week, East Forest and Marieme will perform selections from the album tonight (Nov. 7) at Pico Union Project in Los Angeles.

East Forest’s career arc always been somewhat out of the box, with his heady, spiritually-leaning productions infused with the wisdom of teachers like Ram Dass (with whom East Forest collaborated with on his 2019 album, Ram Dass) and often made for psychedelic experiences. In 2019, he released Music For Mushrooms: A Soundtrack For the Psychedelic Practitioner, a five-hour album designed to accompany a psilocybin trip. He recently received a letter from a man, who in the midst of a bad mushroom trip, remembered that the album existed, managed to put it on, and felt his experience shift into something much more uplifting.

As electronic music, and culture in general, becomes increasingly receptive to psychedelics and the consciousness-centric thinking that often comes in tandem, the box seems to be reconfiguring to be more in line with East Forest’s output. Here, he talks about his new album, being a circle in a square-shaped industry, and the advice he gave to Aaron Rodgers.

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How have you seen psychedelics affect the electronic music community in over the last five or 10 years?

I guess I’ve seen a few more friends and artists getting into the space, but it’s just a few. I’m thinking of when Jon Hopkins and I crossed paths and, and then we did a track together, then that became part of an album he then decided to call Music For Psychedelic Therapy. I thought that was a big deal. Because it was so forthright, just like when I was doing Music For Mushrooms. You’re telling people what this is for.

And something about yourself that’s perhaps vulnerable.

Absolutely. Even though it’s more mainstream, there’s a lot of judgment around it still. For better or worse, when I started doing this project it was overtly purpose-driven and spiritual. That was not like, cool. I still get pushback on that from agents, industry people, not getting representation, because they’re like, “well, everything’s there on paper, the demand or whatever.” But then they’re like, “yeah, but I don’t know.” It’s the vulnerability thing I guess… That’s a thing that bothers me, because people put [my work] in a category where it’s yoga music or something. But if you took away the definitions, I work really hard on the music to stand on its own. You don’t have to know anything about [where it’s coming from.] It’s like any music; you click with it, or you don’t.

The music industry isn’t necessarily the most vulnerable place.

No! That’s what I’m saying. In lot of ways, I’m like a circle going into a square. And every time I try to fit into that and knock on the front door, it’s usually been difficult. Every time I’m doing it on my own, it’s worked way better.

Are you are you trying to be more traditional, in that industry way?

You have to use certain apparatus of the music industry at a certain level, because in many respects there’s no other way. It’s incredibly extractive, which is what all artists deal with. I think I read that the average artist makes 12% of every dollar. It’s just hard. So in some ways, doing things on your own can be easier, because you can control more of those aspects. So we’ve been trying to produce a lot of our own shows. I did a tour last fall where people lie down, it’s called a Ceremony Concert tour, and it was awesome. But the economics were really hard. I mean our expenses were like, $300,000 for 15 shows.

That’s a lot.

It’s very difficult when you’re not selling alcohol. Some venues won’t even work with you, because that’s how they make their money. I’m not anti-alcohol, it’s just a different kind of show. It’s hard to find partners out there that are cool with that.

Right. You can’t sell mushrooms at the bar.

Not yet. [laughs]

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As your new album was coming together, did you feel like there were themes presenting themselves? It doesn’t sound like you knew what it was going to be when you started.

It’s true. Sometimes I feel like this is the Titanic, and I’m playing music for it. But then I also started to realize that something’s dying. And I felt like well, maybe I’m more like a death doula. But something’s being born too. Same thing [with the string quartet playing] on the Titanic — it was a way of assuaging fears, and there’s beauty to that, but it’s also helping with grieving. But it’s also a celebration about something new emerging that perhaps will be over generations. I do feel like we’re in a very poignant time, where this is like, going to get harder, and so it’s a lot about inner fortitude and grieving. Those are the themes. On all the songs it’s either a mixture of hope, of something emerging, or letting go of something and the sort of in betweens of that.

What do you see emerging?

Well, it’s of course speculation. It’s sort of like, what’s emerging in our hearts, or anyone’s heart. We get wrapped up as the protagonists of our own stories, so we get very hyper focused on our story, but I have a feeling that my story is probably similar to a lot of stories. We’re all having the same story in our own language. It just seems like it’s about letting go of old ways and allowing something new to come through that’s a lot less about control and maybe growth in the economy of scale, and more about how like, petting a cat is just as important as going to Mars. My heart tells me that’s true, but the world says that’s absurd.

I just very much believe that the change we need in the world always happens from the inside out, always has, always will. So it’s more about people working away from this information sickness and distraction, and learning the very basics about “Who am I?” and taking a few breaths and learning what they know already? It’s surprising how much we’ve forgotten, and how much noise is going on.

That’s interesting term, information sickness. How would you define it?

The economy of attention is what drives the world. So it’s also a recognition that your attention is very, very valuable and powerful. That’s not like hippie mojo, it’s about like, “how many seconds can we keep you on the platform, even if we kill the entire world doing it for the shareholders for the stock to go up.” We’ve used the best minds in the world to do that at any cost. Early AI, that’s a whole other side of it. But we’re manipulating our own selves, for the sake of the dollar that way. We’re hacking our minds that way. So it’s very much about clearing away the noise.

How?

You can only do that through elements of choice — you choose to do it, and it’s very simple and there’s many myriad ways to do it. But it is up to the individual. So this is actually not a victim story as much as an empowering story of, you can do this, but you have to decide, and you have to chart your own path. And it is hard, but it’s not complicated. So I think music is a very powerful way to latch on to very easily with your attention and let it take you into emotional places and [foster] self discovery.

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I understand you advised Aaron Rodgers on his darkness retreat before he did it last February. How did that happen?

He knows some people I know, Aubrey, Marcus and a few people, so it was kind of a couple of degrees away. I did that same darkness retreat in January, which was really powerful for me. When I came out, it was in the news, like “Aaron Rodgers is going on a darkness retreat!” And I was like, “there’s only one. It’s got to be the same place.” I didn’t have his number or anything.

I didn’t know how to get in touch with him, and I wasn’t really that concerned about it, but I remembered he’d liked a tweet of mine years ago. I don’t even use Twitter, but I fired up Twitter. It was like “@AaronRodgers I just came back from there if you want to talk.” Two minutes later, he wrote me. It was like, 11 at night. We were talking on Twitter. And I was like, “Look, man, here’s my phone number. Let’s talk tomorrow.”

Then we FaceTimed for an hour and a half and just talked. It was the same place so, I gave him tips and we talked about the process and doing some stuff where he’s interested in bringing psychedelic therapy into the sports world.

Right.

I’m not that interested in just doing things for the [psychedelic community.] I’m very interested in how you build bridges. I thought, well that could be an interesting place to work. So we started talking about doing something together, ceremonies and projects, but that was months ago, and now he’s not retiring and back at work. [Editors note: this interview was completed before Aaron Rodgers suffered a torn achilles tendon during his opening game with the New York Jets during week one of the 2023 NFL season.]

What was the darkness retreat like?

You’re in a [fairly small] room, and it’s somewhat underground, so it’s totally quiet. It’s 30 minutes in the back country, outside Ashland, Oregon. There’s no cell service, no power, no outlets or anything. There’s a bathroom with no door, and a bed and then a little table that they can pass food through the wall without light. And a yoga mat…. You’re just left with you.

I found myself to be incredibly emotional at times. And all this stuff just starts coming up. All these memories about certain things, like, “man, I don’t want to deal with that. I don’t want to think about that.” But it just keeps coming up, and I’m just crying. When I knew Aaron was going there and people were slagging him, I was like, “you try it.” It’s actually amazingly honorable. If you want to make decisions, this is the richest way to really sit with something.

Is there anything you’d like to say?

I don’t want to sound ungrateful, because I’m not. I’m super grateful. And I don’t want to sound like I’m just complaining about things in the industry. That’s not it at all. It’s more that I’m amazed. I’ll play songs that are really not different than what I played 15 years ago at my friend’s farm for my 20 friends on mushrooms. I never ever thought that that would somehow translate into anything that could be commercialized or performed in a theater. I thought that was impossible.

By 2017, nightlife venues in Berlin were closing so quickly that the phenomenon had been dubbed clubsterben — “club death.” 

As a result, the city — where nightlife is so woven into the social fabric that the local government has its own club commission — began scrambling to save venues, which were shuttering due to increased gentrification. One of the agencies they called for help was VibeLab, an Amsterdam-based consulting and advocacy agency that works to protect nighttime economies and cultures by using the language most city officials know best: data. 

In Berlin, the company’s research resulted in the creation of a club cadastre, or a real-time map indicating the value, extent and ownership of nightlife venues in the city as they relate to taxation.  

“The city would know where new development was happening, but they wouldn’t have a clue what the neighboring clubs were before giving out [a] new development permit,” says VibeLab co-founder Mirik Milan. “They didn’t have a tool to see if a cultural or independent space need[ed] protection from this development.”  

Milan says the cadastre was a significant step in building the influence of the Club Commission and the nightlife industry with local government, helping expand the Commission’s operating budget from three to seven million euros over the last five years. The cadastre has also provided advocacy organizations with time to start campaigns to protect spaces before development permits are signed off on by the city.

Since launching in 2018, VibeLab has also created such tools for cities including Montreal, New York City, Tokyo and Riyadh, along with a forthcoming analysis of Nashville. On November 27, the company will present its report for Sydney to the government of New South Wales, with officials including John Graham – who oversees the territory’s nighttime economy – having already pledged their support to the report’s outcomes.  

Reports, which can be completed in as little as five months and typically cost between $75,000 to $160,000, are commissioned by various agencies in each respective city. While specific goals shift from place to place, all reports are ultimately meant to give local officials a better idea of the scope and value of that city’s nightlife culture. (To wit, the VibeLab website proclaims the organization to be “defenders of the dark.”) 

Mirik Milan

Once commissioned, members of the 10-person VibeLab team fly to town. Their first step is connecting with locals who can offer intel on what goes on when the sun goes down.  

“These are maybe not the highest-ranking operators,” says Milan, “but people that really know what the scene is about: music journalists, small independent promoters, passionate people that go out often.”  

The VibeLab team interviews these people while also aggregating data on neighborhood populations, land prices, census statistics, public transportation and more. A report on the size, value and general health of the scene – called a “creative footprint” – is then prepared.  

These footprints foster initiatives like the Berlin cadastre, which helped local officials see that “a dot on the map is a business that supports 200 jobs and makes that neighborhood flourishing and Interesting and is probably why the developer wanted to do something there,” says Milan. “It’s very much about creating awareness and education.” 

Protecting nightlife ecosystems is a cause Milan has professionally championed since his tenure as the night mayor of Amsterdam, effectively launching the position in both the city and others around the world. Serving from 2014 to 2018, Milan helped create 24-hour venue permits and worked on a crime reduction initiative around the city’s Rembrandtplein plaza. He also assisted officials in New York City, London, Paris and beyond to create similar roles and nighttime governance structures, which are meant to create a dialogue between municipalities, clubs, festivals, event promoters and residents. (Currently, 15 U.S. cities have night mayors.) 

The VibeLab team is steeped in this work. Co-founder Lutz Leichsenring has been the spokesperson and executive board member of the Berlin Club Commission since 2009, and Asia Pacific director Jane Slingo is the co-founder of Sydney’s Global Cities After Dark summit, the director of the city’s Electronic Music Conference and a longtime artist manager. Crucially, the entire team is passionate about going out dancing.   

“When you’re in an advocacy role [like night mayor],” Milan says of the difference between his former and current positions, “you often jump on every fire: a club that’s under pressure, a festival that has sound issues, or an act of violence. With VibeLab, we wanted to be ahead of the curve, strategizing about how we could ensure cities make the right decision before it goes wrong.” 

Jane Slingo

The cultural and economic stakes are real. VibeLab data shows that in bigger cities, one in seven or eight people work in the nightlife industry. When venues close, these workers are out of jobs, artists have fewer options on where to play and nightlife culture, particularly independent and underground music culture, is stifled.  

“The business model of cities works against preserving nightlife culture, because the model is to develop the land,” says Milan. “But what they’re forgetting is if they root out the reason why the land got valuable, you push creative communities further to the outskirts or just wipe it out completely. And that is very difficult to build back.” 

VibeLab’s creative footprints have found that a few tactics on how to best protect these communities bear out globally.  

“We see in our reports that the venue ladder is essential,” says Milan. “It’s very important to have a talent development pipeline. You need spaces [that hold] 150 people where artists can do their first gigs.”

Such a ladder would provide artists with places to play at every phase of their development, from a tiny club to a mid-size room to an arena. While creative footprints don’t differentiate between independent and corporate-owned venues, the smaller and often independent spaces are most likely to close amid real estate developments and economic downturns.

VibeLab reports have also discovered the efficacy of cultural grants that include micro funds, which earmark relatively modest chunks of money – between $5,000 to $20,000 – for artists to get albums mixed, pay for short tours and more. “Really often, cultural funding only ends up at institutions and with already established artists or musicians,” says Milan, but funding “smaller entities that don’t already have a track record is very important for building up a lively scene.” 

Lutz Leichsenring

With venues around the world feeling the ongoing squeeze of rising rent and gentrification (the National Independent Venue Association reported that more than 25 U.S. clubs permanently closed in 2022), creative footprints also advocate for venues to become multidisciplinary spaces that can host a variety of functions and which are open daily, rather than the Thursday to Saturday schedules many of these spaces currently operate on.  

The diversification of such spaces, VibeLab posits, will likely also create a better connection between venues and the locals who live near them. This relationship is likely to help these locals, who might otherwise register sound complaints and the like, better understand the value of a space and even start going there themselves.

Footprints also advise that more public funding be given to these spaces, so they’re not so reliant on alcohol sales. Reports have also found positive correlations between good public transportation, a large population of young people and a high density of music venues. 

“A report is always a vehicle for a bigger process,” says Milan. He says a report’s direct effect is how it illustrate gaps, opportunities and policy incentives to officials, while also revealing blind spots or preconceptions city governments might have about nightlife.  

Ultimately, VibeLab’s work is meant to protect an industry that, Milan says, is “still very much demonized” due to misconceptions about what happens in nightlife spaces and about how much nightlife culture contributes to any given city’s economy and quality of life. 

“We are very passionate about the transformative power that nighttime culture and [artistic] communities have on cities,” says Milan. “We see ourselves as translators, connecting creatives, businesses, governments and institutions to boost creativity in local communities.” 

This week in dance music: we talked to the legend Green Velvet (who assured us he doesn’t actually feel legendary) and rounded up the best new dance projects out this week.

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Joy (Anonymous), “JOY (Up The Street)”

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The Label: Astralwerks

The Spiel: Joy (Anonymous) emerged out of London in the wake of the pandemic with a brightly energetic hybrid of electronic music that’s as emotive as it is effective in getting crowds moving. (And if that sounds like someone else you know, bear in mind that the duo is friends and collaborators with fellow parenthesis enthusiast Fred again..) The sophomore Joy (Anonymous) album, Cult Classics, demonstrates the pair’s efficacy with music that’s tightly produced, extremely warm and as deep as it is playful. Made over the last year, the album’s foundations were forged at Imogen Heap’s house in east London, where the guys — Henry Counsell and Louis Curran — invited a fleet of collaborators over, with the fun and humanity of those sessions evident throughout the no-skips LP.

The Artists Say: “This has been a journey sonically and emotionally over the last two years,” the pair wrote on Instagram. “you are the reason this record got finished, it was your reactions and feedback in the Joy meetings that made realize it was done, so thank you! this is just another journal entry in our tide based journey so keep an eye on it for more things to come.”

deadmau5, “Ghosts ‘N’ Stuff” (Jauz Remix)

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The Label: mau5trap

The Spiel: In the 14 years since its release, deadmau5 and Rob Swire’s “Ghosts ‘n’ Stuff” has become an all-time classic, a simultaneously of-the-era and totally timeless song that some producers have cited as the reason they started making electronic music. A remix thus seems like an impossible and/or superfluous task, but Jauz’s new edit (only the third official remix in the track’s history) demonstrates an inventive freshness, with the Bay Area producer keeping the bones of the original — including the entirety of Swire’s call-to-arms vocals — but paring down portions, extending segments and adding a kind of wavy mechanical touch that altogether really works. The track drops ahead of deadmau5’s headlining shows this weekend at Red Rocks Amphitheater, with Jauz, Good Times Ahead and Volaris on support act duties.

The Artist Says: “Making a remix for a song as revered and respected as ‘Ghosts n’ Stuff’ is honestly almost an impossible task,” says Jauz. “It was intimidating and humbling, to say the least. But it was also a great exercise to remind myself how to stop putting pressure and expectation on myself, and just make whatever comes out naturally. I made eight different versions of this remix and this is the only one that really felt like ‘me.’ Thanks to Joel and the team for letting me remix one of the greatest electronic records of all time.  It was an honor and such a cool experience”  

Tiga, Hudson Mohawke & Jesse Boykins III, “Silence of Love”

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The Label: Love Minus Communications

The Spiel: Tiga and Hudson Mohawke continue their LMZ project with “Silence of Love,” on which vocalist Jesse Boykins III uses his almost painfully gorgeous voice to repeatedly request, “Won’t you meet me in the quiet?,” over a track that builds to an immersive lushness that’s anything but.

The Artist Says: “It’s a song,” Tiga writes, “about finding the essence of life in the quiet space that only love can provide.”

PEEKABOO, Eyes Wide Open

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The Label: Peekaboo Music/Create Music Group

The Spiel: PEEKABOO’s debut album came hot out of the gate, with its lead single “Badders” (featuring Skrillex, Flowdan and G-Rex) racking up seven million streams in the two months since its release. That track was just a preview of the heaviness the Detroit producer serves throughout his debut album Eyes Wide Open, a 13-track collection of thick, sometimes spooky and thoroughly tough-as-nails productions, with collaborators including Zeds Dead, Grabbitz and LYNY.

The Artist Says: “Thank you all so much for supporting me on this journey so far,” the producer writes. “The last 5 years have been the craziest of my life and I’m so grateful to everyone in this community.” 

Nicole Moudaber & The London Community Choir, “Rise Up”

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The Label: Nothing Else Matters

The Spiel: We all have those tracks that make us scream “I love this song!” when they come on in the club. For Nicole Moudaber, one of those song’s is Soul Providers’ 2001 single “Rise,” which the techno producer and the London Community Gospel Choir put their own mega-joyful spin on with today’s “Rise Up.” The track is more of a house production than Moudaber’s usual techno output, but the way she pairs the wall of synth with the choir’s exclamations to keep rising conjures a certain dark club toughness that will get dancers reaching for the light.

The Artist Says: “This single has always resonated with me on a deeply personal level, but it is also so relatable on a universal level – considering all that is happening in the world right now,” says Moudaber. “The message ‘Rise, Rise Up, Dust off and do it again’ is such a powerful message: together we can come together and rise up to the next level. We recorded with eight members of the London Community Gospel Choir and let me tell I had goosebumps! I think we made a little piece of magic that day. I am so happy you guys can all finally hear it”