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Organizers of the Texas Eclipse Festival have released a lengthy statement addressing various aspects of the event that came under online scrutiny after the final two days of the festival in Burnet, Texas, were canceled earlier this week.

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On Monday (April 8), attendees were notified that the remainder of Texas Eclipse Festival had been canceled due to severe weather hours before the eclipse, with Texas governor Greg Abbott directing the Texas Division of Emergency Management (TDEM) to activate state emergency response resources ahead of a storm system that moved across the state that afternoon.

In the wake of the cancellation, the event was subject to sharp online criticism and rumors, leading to the statement that addressed myriad facets, including the decision-making process around the cancellation, attendance numbers and safety protocols.

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In terms of the decision to cancel, organizers outline a day-by-day timeline of the meetings that took place, saying that the final decision was ultimately made in conjunction with the festival team, local agencies, law enforcement and a weather expert. “The choice to cancel was unanimous.” reads the statement, “and driven by the level of risk of the forecasted weather and severity of the associated outcomes.”

“We did not cancel for insurance money,” the statement highlighted. “We made a hard decision to put safety first and avoid a far worse situation. Texas Eclipse festival will take a significant financial loss.”

In regard to rumors about the event being oversold, the statement says that “the show was not oversold / over capacity. Burnet County approved our permit with capacity at 40,000 people. We were well under that number.”

The statement goes on to say that “rumors of multiple deaths circulating on social media are inaccurate. One person passed away at the hospital after being transported from the festival.” The statement did not provide further details on the death, with respect to “the family’s privacy as well as following HIPAA guidelines.”

In regard to partial refunds for the canceled days, organizer say they are “are working diligently with our ticket provider to provide more information. We are committed to resolving this quickly and will update everyone very soon. A significant number of guests purchased using a payment plan which complicates the process. 

Texas Eclipse was organized by a newly formed alliance of independent promoters including longtime EDM promoter James Estopinal and his recently rebranded concert outfit Disco Presents; technologist, entrepreneur and Texas Eclipse festival founder and “head of alignment” Mitch Morales; and California-based festival organizer, curator and producer Gwen Gruesen from Symbiosis Gathering.

Read the full statement below.

On the scale of regular to rock star, being stuck in traffic leans hard into the mundane. And yet on a humid March afternoon in Texas, this is where I find Gaspard Augé and Xavier de Rosnay — the French electronic music legends better known as Justice.
Augé (44, bearded, tall, taciturn) is in the back seat of an air-conditioned Uber, texting. De Rosnay (41, clean-shaven, shorter, chatty) sits beside him, playing the trivia game on the tablet hanging from the back of the passenger seat, pressing answers with long, skinny fingers as the SUV lurches through the streets of Austin, gridlocked amid South by Southwest. (He gets most of them right — but asks for help when asked to identify New York state by its shape.) The pair arrived here yesterday from Paris, and de Rosnay’s luggage still hasn’t shown up. Last night he went on his first-ever Target run, to procure fresh underwear.

It’s cliché to assume that famous musicians exist in a fantasy bubble of perpetual ease, but you’d be forgiven for being somewhat perplexed by the idea of one-half of the revered duo buying a pack of Hanes at the self-checkout. Still, de Rosnay and his Justice collaborateur Augé look the part: the latter in a brown suit, a vintage ’80s T-shirt and a big belt buckle of gold metal forming the words “Beach Boys,” de Rosnay in dirty white Chucks, skinny black jeans and a black leather jacket strung with fake pearls. Streaks of silver run through his otherwise black hair, and the diamond stud in his left ear appears real. Both indoors and after dark, they keep their sunglasses on.

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But despite looking like ’70s prog-rockers, in the Uber, they’re amiable, relaxed, funny. De Rosnay recounts the time France’s American Film Festival asked them to present a list of their favorite films but cut them from the program seemingly because their choices were too lowbrow. (“But Die Hard is a masterpiece of action film, you know?” he declares.) At this story’s photo shoot, they pull a plastic skeleton lurking in the studio into the frame between them, de Rosnay pouring it a fake cocktail of Diet Coke and Augé inserting a prop cigarette between its jaw bones. And while they partake in their bony friend’s faux cigs for the shoot, they don’t smoke, instead pulling on the little black vapes they intermittently produce from their jackets.

As Justice, Augé and de Rosnay are two of the most respected figures of the last 20 years of electronic music. Their 2007 debut, Cross, brought a fresh, swaggering, hard-edged rock aesthetic — “like the Led Zeppelin of the electronic scene,” says their longtime manager, Pedro Winter — to their native France and the world beyond, and it arrived just as blogs and file-sharing platforms fundamentally shifted how audiences access music. Beyond Daft Punk, they are arguably the best-known French electronic artists of all time, entering the public consciousness alongside a gang of Ed Banger labelmates who felt like the coolest guys at any given art school.

“I guess the U.S. electronic scene was not dormant, but focused on house, and we just entered like punks,” Augé says of the bold and pioneering rock-disco-electronic hybrid they stormed the scene with. Two lauded albums followed — 2011’s Audio, Video, Disco. and 2016’s Woman — and in 2019, Justice won the best dance/electronic album Grammy Award for the live set Woman Worldwide.

Joel Barhamand

Now, the guys are in Texas for 36 hours as they prepare to release Hyperdrama, the first Justice studio album in eight years. Upon its announcement, the news rippled across the electronic music world like the second coming of Christ. But here over dinner — Augé has shrimp cocktail, tuna crudo and a margarita, de Rosnay steak frites and sparkling water — they seem sincerely unsure about who, if anyone, might listen to it.

“Because the album cycle is so long every time, we’re both like, ‘OK, is there going to be anybody that’s still interested?’” Augé says with a laugh.

“For real, no?” says de Rosnay. “We still feel like rookies every time.”

Given Augé and de Rosnay’s singular and perpetually evolving sound, their refusal to market themselves in inauthentic ways and the changes in the industry landscape between each of the duo’s albums, Justice has always existed on the fringes of market demand. But with Hyperdrama, there’s an ambition to “reach a wider audience,” says Winter, who has managed Justice since its formation; founded the act’s label, Ed Banger; and managed Daft Punk until it broke up in 2021.

“EDM has been so much on repeat in the U.S.,” Winter says over Zoom from his home in Paris, a tabby cat perched on his shoulder. “I think and I hope American people are ready for a new cycle and maybe a bit more ambitious music.”

Joel Barhamand

Hyperdrama originated in February 2020, when the guys — still fairly fresh off the Woman cycle — started talking about new music. Having just played live shows that “almost contractually have to be fun immediately,” says de Rosnay, they were interested in making the less straightforward and less danceable music that has characterized their studio albums.

But the pandemic started weeks later, and by December 2020 they’d stopped working on the project entirely, since they couldn’t meet in person safely. Instead, Augé made his debut solo album, 2021’s Escapades, and de Rosnay enjoyed months of uninterrupted time with his daughter, who’s now 12 and whose photo is his phone’s wallpaper image. “It had been like 15 years that I hadn’t been in the same place for more than 10 days,” he says. “Four months in one place with my daughter — it can’t be cooler than this.”

Close friends for two decades, the guys kept in almost constant contact, and as the pandemic waned, they reunited in de Rosnay’s Paris home (a converted horse stable in the city’s 18th arrondissement) and got to work. For previous albums, they’d first spend countless hours digging for granular samples to build on. This time, they made those samples themselves. The idea was to combine the aggressive, visceral energy of techno, particularly its hardcore ’90s subgenre gabber, with what Augé calls “disco sauce.” The music would be at once mechanistic and human, cold and hot, synthetic and organic. (Each Justice album cover iterates the same monolithic cross logo; Hyperdrama’s art, conceived alongside visual artist Thomas Jumin, features a transparent cross with a set of ribs and a nervous system, which de Rosnay says reflects a body of work “about confronting digital things that are perfect and clean with more organic things.”)

In de Rosnay’s living room, they could simply hang out, cook, read and then work when inspiration came. “When you’re in a commercial studio,” says de Rosnay, “you can feel there’s an atmosphere of having to deliver something, having to be productive… and the environment is always a bit sterile. Sometimes you just want to spend half an hour in the home studio, but that’s going to be a good half an hour.”

Their pace was, he says, “very slow,” but over three-and-a-half years, they found the sound they’d been searching for, knowing they’d hit particularly good material when the music inspired them to shake hands and dance. (“If the track is on the album,” Augé says, “it means we high-fived over it at some point.”) Extending the album’s organic theme, this human chemistry (“the technician is Xavier, the harmony is Gaspard,” says Winter) has always been essential to their output.

“Having this moment by yourself, then sending it over on Dropbox and saying, ‘I think it’s kind of good; have fun on the other side,’ ” de Rosnay continues, “it would be impossible [for us] to do it at a distance like that.”

Joel Barhamand

The first track to inspire such celebration was “Incognito,” a three-part opus that shifts gears between ’80s AM radio psychedelia, peak-hours techno and funk. Travis Scott’s multi-movement “SICKO MODE” made them realize that they were “still thinking about music almost in an ancient way,” de Rosnay explains. “Almost by reflex we were like, ‘OK, this song has to be a verse, a chorus, then a shorter verse, then a double chorus.’ ” Instead, they just made what “we wanted to hear, even if it doesn’t make sense in terms of music theory.”

They ultimately amassed over 200 versions of some tracks, and their only disagreement during the production process was about whether to include bongos on the song “After Image.” De Rosnay wanted them and Augé did not; the latter prevailed. (“I recorded the bongo part and it sounded perfect,” de Rosnay says. “I also knew when I was making it that he would hate it.”)

But what most listeners will notice first — maybe even before pressing play — are Hyperdrama’s featured vocalists, who make up the highest-profile collection of guests ever assembled for a Justice album. They’d had Kevin Parker in mind as a vocalist for “almost a decade,” ever since Justice was asked to remix Tame Impala’s 2012 single “Elephant.” (They turned the project down because they didn’t think they could make the original any better.) Parker sings on the album’s lush, punchy lead single, “One Night/All Night,” as well as the gliding album opener, “Never Ender.” They were already friendly with Thundercat and Miguel through Los Angeles nightlife, and they appear on the tough, cinematic album closer, “The End,” as well as the swaggering “Saturnine,” respectively.

One notable artist who doesn’t appear on the album: The Weeknd. In January, a demo of a track Justice did for him leaked online around the same time that the pop star shared several Justice-related images on his Instagram story, fueling rumors that he’d appear on Hyperdrama. The guys now say they never planned to have The Weeknd on the album and that they didn’t even hear the leaked demo before it was taken down. “Like many of those kinds of artists, The Weeknd is working with 10 different producers,” Winter says, adding that “there might be some collaboration happening” between the two acts “in the future.”

I ask Winter if working with more high-profile vocalists was an intentional move to grow Justice’s fan base. “No. No, no, no. It’s definitely not systematic,” he insists. His take is that the duo — which he calls “the boys,” of whom he is “a proud daddy” — is simply more mature, more confident in its production skills and “don’t have that much to prove anymore,” inspiring the act to partner with collaborators who felt like authentic fits.

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“Justice has been a band saying ‘no’ to everything, exactly like when I used to work with Daft Punk,” Winter says. “They really wanted to focus on their own music. Now it has been a 20-year career, so it’s time to open the door and work with other people.” He does admit that having names like Parker or Miguel on the track list can’t hurt. “Of course, a lot of [their fans] will not get the Justice sound… but out of those millions, let’s try to grab the attention and love of some of them.”

Still, de Rosnay says, he and Augé “have no idea who the average Justice fan is. We have no idea if that person likes ‘D.A.N.C.E.’ or likes ‘Stress,’” he continues, referencing two early Justice singles. “We have no idea if they like stuff like Woman. It’s impossible, so we decided not to take that into account at all.”

Regardless of who may comprise that fan base, there’s no doubt that it exists in large numbers. Like Cross, Woman reached No. 1 on the Top Dance/Electronic Albums chart, while Audio, Video, Disco. hit No. 37 on the Billboard 200 in November 2011. Justice has singles scattered across 13 Billboard charts, and its catalog has aggregated 63.3 million official on-demand U.S. streams, according to Luminate. This body of work has also amassed 224.2 million on demand global streams since 2020, when Billboard’s global charts were launched, a number that’s particularly significant given that the act hasn’t released a studio album during this time frame.

Of course, devotees don’t need any data beyond “new Justice album” to get hyped.

When they first got together, after meeting at a Paris house party back when they were both graphic designers, even Augé and de Rosnay weren’t sure what Justice was. They’d met Winter through visual artist So-Me, the Ed Banger art director who was also the duo’s roommate; the trio had gone to Augé’s parents’ house for raclette and “Pedro invited himself because his own home was raclette free, and he was craving for one,” de Rosnay says. Their first release, “We Are Your Friends,” a remix of Simian’s 2002 “Never Be Alone,” was released on Ed Banger in 2006 and almost immediately became the defining anthem of the indie sleaze era.

Emmanuel de Buretel, the head of Ed Banger parent label Because Music, signed Justice around the time it released that remix, having seen the global appetite for French electronic music after he signed acts like Daft Punk and Air. “We love him,” de Rosnay says, “because he’s really a believer that things don’t always produce results immediately.”

The duo’s first original production, the brash, distorted “Waters of Nazareth,” sounded nothing like “We Are Your Friends,” with the song “alienating people” immediately upon release, says de Rosnay. “Even Pedro didn’t want to release [“Waters of Nazareth”] at first.” (It was the late DJ Mehdi, he says, who convinced Winter to put it out.) Every time Justice played it live, audio techs rushed the stage to see if there was a problem with the cables. Friends suggested something might have gone wrong with the vinyl pressing.

“We thought maybe we should have done something else, but then slowly, it started to get noticed,” de Rosnay says, “and it dragged in another crowd of people that were more interested in rock. Like, if The White Stripes made an electronic track, it would sound like ‘Waters of Nazareth.’ ” The act’s second single, the giddy earworm “D.A.N.C.E.,” featured a children’s choir singing over nu-disco production and further confused things. Then, the pair’s third single, the cacophonous and aptly named “Stress,” “alienated the people who liked ‘D.A.N.C.E.’ “

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But the strength of those early singles helped Justice get booked for Coachella in 2007, appearing on the lineup’s bottom row; two months later, Cross came out, becoming a critical and commercial hit despite the fact that making it had been, as de Rosnay puts it, “a struggle at every level, because we had no idea what we were doing” (the duo had also just bought a computer for the first time two years prior). The album’s success validated the act — to an extent. In the wake of Air and Daft Punk — the latter of which wrapped its groundbreaking Alive tour in 2007 — Justice almost assumed such success was standard for a French electronic act. “When we started making music in 2003, thanks to them it was almost normal that you put out a record and everybody on the planet listened to it,” de Rosnay says.

But by the time the duo released Audio, Video, Disco. four years later, its sound had changed again (de Rosnay calls that album “inspired by our love of agricultural ’60s British rock”), along with almost everything about how music was distributed and the broader dance landscape: The EDM boom’s neon and MDMA world was the sonic and spiritual opposite of Justice’s dirty jeans and cigarettes vibe. By the time Woman arrived in 2016, the dominance of digital service providers had increased even more exponentially.

It’s fair then that, sitting here at dinner, the guys aren’t really sure who Hyperdrama is for, or how it will be discovered. They’re unlikely to seek new listeners on TikTok, a platform de Rosnay says they are not “naturally inclined to do” (and anyway, as Winter notes, the four-plus-minute-long songs on Hyperdrama aren’t exactly “TikTok- or Spotify-friendly”). Synchs have helped Justice’s exposure and revenue — the act’s music has appeared in ads for brands like Nike, Adidas and Volvo, in films like John Wick 4 and on TV shows like Netflix’s The Gentlemen — and at an album listening event for music supervisors in Los Angeles last winter, a label representative advised the group to keep Hyperdrama in mind “for your car chase and fight scenes.” The handful of DJ sets the act plays annually (mostly for friends or “events that we feel are interesting for us,” de Rosnay says) are both lucrative and no doubt a reminder to old and new fans that Justice is still a tastemaker.

Still, de Rosnay admits, “[We] have no idea how much we get paid from streams. Not that we don’t care, but we don’t really look out for that.” (With so much time between projects, he continues, “every time we finish making a record, we are, like, ruined.”

“Like, bankrupt,” Augé says.

“Like, we don’t have any money left,” de Rosnay adds. “Because every penny we make with Justice, we invest into stuff that’s not necessarily commercially viable” — like the duo’s live albums (which he calls “almost like a preplanned commercial failure”), complicated and costly concerts and performance films like 2019’s IRIS: A Space Opera by Justice.

Yet, the two agree that “as long as we are not in dire need, we don’t need to earn more money,” de Rosnay says. “We have houses. We have fun. We have food. It sounds cliché, but that’s the truth.”

Joel Barhamand

But while they say that Hyperdrama, like everything else they make, is about passion, artistic integrity and creating an enduring body of work, Winter sees more. “It has been 20 years, and of course we can say Justice had a couple of singles, but it’s not a success story yet,” he says. While massive streaming numbers are “definitely not a goal, I’ll be happy if the songs [get more than] 1 million plays on Spotify. One million plays — we are a joke compared to electronic music today. We are not chasing that, but I think they deserve it.”

And anyway, anyone who has seen the act live knows there’s no better Justice marketing tool than a Justice show — a quasi-religious experience that amalgamates the entirety of the duo’s catalog into a wall of pummeling, pristine electronic glory. The guys spent months working with a team of seven computer scientists to make their new live show, which they’ll debut April 12 at Coachella — a proving ground for ambitious dance productions dating back to Daft Punk’s historic unveiling of its pyramid in 2006. Having risen to the second-from-the-top line of the lineup in the 17 years since their first appearance, they’ll close out the festival’s second-largest venue, the Outdoor Stage.

“Coachella is the festival of all festivals,” Winter says. “To start the tour there is the best promotion you can have.” After that, Justice plays two dates in Mexico (the duo’s leading territory, according to Winter), then a flurry of European summer festivals before returning to North America for four East Coast dates and more on the other side of the country that will be announced in the coming weeks.

“There is definitely big ambition in the U.S. market,” Winter says, adding that South and Central America are also “huge.” The tour ends at Paris’ Accor Arena in December, with a second night added since the first sold out. Winter says he’s “sure they will do a live album” in conjunction with the tour, as is their tradition.

Augé takes French fries off de Rosnay’s plate without asking and recalls throwing him a 40th birthday party in the French countryside last summer, an event for which they bought out a small hotel and had their friends who run the kitchen roast several pigs. De Rosnay’s daughter is starting to understand what her dad does for work. When she heard him playing a demo of “One Night/All Night” on his phone, she told him it was “surprisingly good, for something you made.”

Xavier de Rosnay, left, and Gaspard Augé of Justice photographed on March 13, 2024 in Austin, Texas.

Joel Barhamand

Twenty years into their career, de Rosnay and Augé discuss their relationship in couples therapy terms (outside of Justice, both are unmarried). The secret of their success, de Rosnay says, is “patience, good communication. We’re in a band together; we are friends on a very intimate level. It’s likely that there’s not a lot of our romantic partners who can claim to know us better than we know each other.”

They still seriously consider a backup plan if things don’t ultimately work out in music. Augé says many of their musician friends are no longer pursuing careers in the industry, given its volatility; de Rosnay is confident they could still get work as graphic designers. But he also admits that should they follow that path, it’s “not going to be as cool as being in Justice.”

And for the time being — regardless of who they think their audience is or is not — they’ve got millions of prospective new listeners and a devoted global fan base that considers them actual rock stars.

“Please don’t break the news,” de Rosnay says with a smile, “that we are not.”

On the scale of regular to rock star, being stuck in traffic leans hard into the mundane. And yet on a humid March afternoon in Texas, this is where I find Gaspard Augé and Xavier de Rosnay — the French electronic music legends better known as Justice. Augé (44, bearded, tall, taciturn) is in the […]

When he first started his own agency, Andrew Kelsey worked out of a tiny, windowless office in San Francisco’s Mission District. He had no experience as an agent, but he did have a passion for underground electronic music and an ambition to get bookings for artists who were making it. 
Twenty years later, Kelsey has a staff of 18, offices in San Francisco and Brooklyn — both of which boast natural lighting — and a roster of more than 140 house, techno and indie electronic artists whose “underground” sound has, over the last two decades, become the prevailing style of commercial electronic music in the United States.  

Kelsey’s agency, the independently owned and operated Liaison Artists, now books 5,000 shows a year, including at major festivals like EDC Las Vegas, Ultra Music Festival and Coachella, where this weekend, Liaison artists Carlita, Folamour, The Blessed Madonna, Bicep, ANOTR, Eli & Fur, Ame and Innelea are all slated to play.  

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“I thought it was going to be big,” Kelsey tells Billboard over Zoom, “but not this big.” 

As tastes have shifted toward the style of music Liaison has always championed, the agency has grown in tandem. The company doubled in size just before the pandemic, then doubled again when live shows returned. The staff now includes eight agents, including Kelsey and his partner, Mariesa Stephens, who joined the agency in 2008 after meeting Kelsey through the Bay Area nightlife world.  

Following the pandemic, veteran agents Emma Hoser and Meryl Luzzi joined the team, bringing in clients including house titan Jamie Jones, techno pioneers Adam Beyer and Nicole Moudaber and artists from the revered Anjunabeats and Anjunadeep labels. Beyond the agents, Liaison employes four accountants and several coordinators who, Kelsey says, “make the machine run.” 

There was no machine to speak of when Kelsey moved to San Francisco in 1998. He arrived with one bag from his native Buffalo, N.Y., where he’d booked clubs while earning a criminal justice degree and interning at the courthouse. (“I just had a moment of like, ‘this is miserable,’” he now says of the experience. ”) In San Francisco, he found a thriving electronic music culture and knew he had to be a part of it. 

But with minimal experience, there was no clear “in.” Eventually, Kelsey hustled his way into an internship at Urb Magazine, a job for which he’d “bomb the city with materials” like CDs, posters and show flyers. This led to a four-year run doing distribution at Om Records, where – after observing the label’s in-house booking agent – he decided he wanted to be an agent, too.  

When his boss at Om told him no, Kelsey “quit on the spot and started an agency with no experience,” he says. He made inroads by seeking out the music he liked and persuading a few artists that, with his “absolute dedication to working hard and just making it succeed,” he could represent them. Liaison officially launched in 2004, with Kelsey signing his first big artist, Claude VonStroke, in 2006.  

Around that time, Kelsey spent a summer traveling to festivals throughout Europe, then did a five-month stint in Berlin, where he was converted to the religion of techno. (He also opened a Liaison office in Berlin from 2007-2009.) The experience in Europe “just changed my life,” he says. “It was another epiphany of wanting to bring that music to the U.S.” 

At that time in the United States, the house and techno scene mainly existed at warehouse parties and smaller clubs in cities like New York and Los Angeles. Then-nascent festivals like EDC Las Vegas and Ultra Music Festival in Miami were booking the genres, but Kelsey says most festival stages for this music were “1,000 capacity with no production, in the mud, on the side, just a complete afterthought. There wasn’t even any hospitality onstage, just a couple of warm beers in a dirty cooler.”  

Then everything changed. The EDM boom of the early to mid-2010s brought electronic music to mainstream consciousness in the United States, where it became a major economic force. When the boom’s bombastic “mainstage” sound cooled off, it was replaced in popularity by house, techno and the many subgenres that exist under these two styles. That’s when things shifted for Liaison.  

“I’d say in 2015, it really started moving,” says Kelsey. Suddenly, artists who’d previously been playing 500 capacity clubs were getting booked for much larger stages. San Diego’s CRSSD Festival launched in 2014 to service the sound, and Coachella launched its club-style Yuma Stage in 2013, with that space growing from 1,500 to 7,000 capacity over the last 11 years. Anjunadeep showcases used to max out at 500 people; now they happen at Colorado’s 10,000-capacity Red Rocks Amphitheater. 

Andrew Kelsey and Mariesa Stephens

Krescent Carasso

Chicago’s ARC Music Festival, which features house and techno exclusively, launched in 2021, with longtime Liaison client Honey Dijon headlining in 2022. This weekend the artist (who won a 2023 Grammy for her work on Beyoncé’s dance-oriented Renaissance) will also play Coachella’s new Quasar Stage, which will host three to four extended dance sets.  

“I remember watching the festival change, with [Coachella co-founder] Paul [Tollett] and company putting underground dance music artists on [the festival’s massive] Sahara stage, which was kind of the next organic step for this music,” says Kelsey. “I feel like all the major promoters have been in lockstep… We used to do 200 capacity shows together and all grew together with this music.” 

With this growth has come revenue, and competition. In the earlier days, Stephens says a $40,000 fee for a bigger name underground artist “was often the ceiling.” These artists were usually relegated to 2,000 capacity rooms and smaller side stages at major festivals. 

Now, “the entire game has changed,” Stephens continues. “Underground artists are selling out Madison Square Garden and 25,000 cap stadiums” and playing festival headlining sets for tens of thousands of people. She says “artist fees have certainly followed suit.” 

Naturally, major agencies have expanded their rosters to include these formerly niche sounds.   

“I’d be lying if I said it wasn’t deeply competitive,” Stephens says. “For many years, the majors were less of a concern for us, but there has been a major shift recently where the music Liaison has been nurturing since our inception has become wildly popular, and things did change.”  

While some of Liaison’s artists “did leave in search of greener pastures,” she continues, “they were few and far between, and most of our core artists have been very loyal to us.” (With Liaison specializing in North and South America, all of its artists have different agencies in Europe and the rest of the world which Liaison works in partnership with.)  

Kelsey says it’s Liaison’s authenticity and its passion for, commitment to and knowledge of this type of music that inspires artists to stay.  

“Liaison embodies the perfect blend of underground authenticity and mainstream appeal,” says Dominik Ceylan, managing partner of Temporary Secretary, a German artist management group with clients, including Dixon and Ame, who are represented by Liaison in North America. “If you’re passionate about music and see your booking agency as an integral part of an ecosystem dedicated to nurturing artists and helping them thrive, Liaison is your go-to partner.” 

Currently, the agency is particularly focused on developing artists’ brands, with Dixon’s Transmoderna and Bicep’s Chroma – both of which feature custom multimedia experiences — giving Liaison the chance to “bring an artist’s vision to life in a very 360-degree way,” says Stephens. As one of the few Black agents in electronic music, she’s also particularly excited about developing Francis Mercier’s Deep Root Records family of artists. “Going to parties filled with black and brown faces [is] deeply inspirational for me,” she says 

Both Stephens and Kelsey agree that the market for the music they specialize in only seems to be growing, with its name at this point only used for lack of a better word.   

“There’s really,” Kelsey says, “not much underground about it.” 

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The latest dance taking over New York City is the “Reemski,” and its Brooklyn creator and the Bronx rapper whose song its associated with are ecstatic over its popularity.

If you’re tapped into the latest dance trends in New York City, you’ve undoubtedly heard of the “Reemski.” Gaining viral popularity thanks to posts with over 1 million views and counting on TikTok and on X, formerly Twitter, the dance has gained new forms including as a joke on the performance of the MTA for example, and being banned in the Russian republic of Chechnya as part of activities that are at too fast of a tempo. Even Kai Cenat has picked up on it. The dance’s creator, Kareem Gadson, is happy with all of it.

“I just got tired of doing the dances that I was seeing out here,” Gadson said of creating the hit dance, which he says he did in 2016. “So I just decided to do my own.”
The aspiring rapper from Brooklyn calls his dance the “Reemski” because the leg movements are similar to those of downhill skiers. “As you getting low you have to move sideways like you’re skiing,” Gadson says. The dance is normally done to the Cash Cobain track “Fisherrr,” a collaboration song with Bay Swag, and requires the dancer to get lower to the ground by bending their knees as the bass drop of the song comes in while moving their chest and shoulders in unison. “If you ever watch someone skiing and then you watch my dance, then you will go ‘OK, I see what story you’re talking about.’”

For Elijah Hicks, the man who utilized the “Reemski” in a joke about Jesus walking out of the tomb, he suggests not being too caught up in the technical parts of the dance. “You just roll your shoulders, but it’s about the drop,” he said. “The drop is what makes it fun. It’s all in like one motion. Everybody can do it, because it’s so easy to do,” before adding, “Your grandmother and your grandfather could do it. All they gotta do is roll their shoulders.”
Gadson is particularly pleased that the dance hasn’t gotten any infamous attachments. “I like that it doesn’t have anything to do with violence,” he said in an interview. “It’s got a lot to do with just having fun and enjoying yourself.” As for Cash Cobain, he’s enjoying the dance because of the associated fame for his single, calling the timing of the “Reemski” going viral “perfect.”
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Music investment enterprise Firebird acquired a stake in JET Management, the Los Angeles-based company that boasts a roster including Justice, Madeon, LP Giobbi and Suki Waterhouse.
Launched in 2023 by founders Nathan Hubbard and Nat Zilkha, Firebird is a multi-sector music company that includes labels and publishing, with an emphasis on management and label services.

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In 2023, Zilkha told Billboard that he and his partners are building Firebird to respond to a changing industry in which artists are moving away from label structures to partner with companies that can provide label services and artist development, as well as help them tap into additional income streams, such as publishing, merchandising, branding and live events.

“Firebird partners with artists and their teams to build longer lasting, higher impact, and more profitable careers,” Hubbard said in a statement on the new partnership. “JET is on the cutting edge of building the brands of the most respected artists that influence culture. Tyler, John and their team have an impressive track record of partnering with artists of all types to ignite both their fan bases and businesses in harmony.” 

“The music industry is evolving rapidly, and power is continuing to shift towards artists and their teams. Firebird’s artist-first ethos and ambitions around empowering the core team is what drew us in at the start, but the people are what kept us around,” added JET Management co-founder John Scholz. “This is a great group of sharp industry veterans walking the same path as us that we couldn’t be happier to lock arms with.” 

“Firebird’s strengths complement JET’s vision seamlessly,” adds JET co-founder Tyler Goldberg. “This partnership allows us to streamline operations, broaden our reach, and ultimately deliver greater value to our clients.”

JET clients including Waterhouse, Justice, Neil Frances and Blond:ish are all slated play both weekends of Coachella later this month.

Thus far, Firebird has acquired stakes in companies including Coran Capshaw’s Red Light Management, which represents roughly 400 artists including Dave Matthews Band, Phish, Brandi Carlile and Chris Stapleton; Mick Management, which specializes in independent singer-songwriters such as Maggie Rogers and Hamilton Leithauser; Transgressive Records; and U.K.-based electronic label Defected Records.

“We are maintaining separate brands of the companies that we invest in,” Zilkha told Billboard last year. “We allow their creative process to remain very independent from us; but we’re giving those companies an ecosystem that helps them create opportunities for themselves and the artists that they work with.”

Firebird says it generates $2 billion in gross revenue annually across its businesses and with its collective of artistists reaching a global audience of more than a billion fans.

Coachella 2024 is coming in hot next week, and the list of parties happening around the festival continues growing. Today (April 1), marks the return of Desert Nights by Tao Hospitality Group, a festival adjacent fête hosted by Tao Group Hospitality and creative agency Corso Marketing Group in partnership with Patrón. Explore See latest videos, […]

This week in dance music: Charli XCX announced dates for the tour behind her forthcoming album, BRAT, we shared exclusive sets from the spring edition of CRSSD and ran down the best moments of Ultra Music Festival 2024. Meanwhile, Ultra headliner Calvin Harris had some sharp words for critics of his festival set, and IMS Ibiza announced the speaker lineup for its conference next month.

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See latest videos, charts and news

And, here are the best new dance tracks of the week.

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HoneyLuv, “Right Spot”

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Cleveland-born, London-based house producer HoneyLuv makes her debut of Damian Lazarus’ Crosstown Rebels label with “Right Spot.” Built from pulsing synth and scintillating percussion, the track is HoneyLuv’s first solo release of the year and comes in tandem with remixes from Dennis Ferrer and Byron The Aquarius. “I was inspired to make this track after listening to some old school deep Chicago tracks and wanted to make something of my own,” she says. “I wanted to experiment with this track to create something different and simple. The lyrics flowed to me, and the rest is history.”

Purple Disco Machine feat. Roosevelt, “Higher Ground”

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After repeatedly running into each other at festivals around the world, German favs Purple Disco Machine and Roosevelt decided to make something together, with the resulting “Higher Ground” fusing PDM’s signature ’80s synth aesthetic and Roosevelt’s indie electronic style. Out via Sony Music Germany/RCA Records, the song oscillates between dark and light, thumping along on a heavy bassline and building to moments of brightness rendered from Roosevelt’s melodies. “I loved the process of sending Tino a vocal and him tailoring the whole track around it,” Roosevelt says of the process. “I was able to take a step back from production duties and focus on my vocal performance, which was challenging but a lot of fun.”

Walker & Royce, No Big Deal

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The New York City duo release the second album of their 13 year history with No Big Deal, out via Dirtybird Records. The 10-track project is sophisticated yet unpretentious house music, pure party starting fare that finds the pair — Sam Walker and Gavin Royce — letting their club-focused heaters prevail over TikToks and marketing plans. “Good music isn’t enough anymore; today it seems like you need to release music with something attached to it in order for it to make any kind of forward motion,” the pair tell Billboard in a joint statement. “No Big Deal is poised to be the opposite of that. With limited announce to release timelines, the goal for this rollout was music first, gimmick last. Make something memorable that sticks, and you won’t have anything to worry about.” 

Gesaffelstein, GAMMA

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Clocking in at a tight 27 minutes, Gesaffelstein’s 11-track album GAMMA finds the French producer in a characteristically dark and heavy state of play, with these songs taking that aesthetic and pushing it further into post-punk, distorted experimental electronic, industrial and even, in more than one moment, doo wop. Consider our interest piqued in regard to how the producer will present this music next month at Coachella, which are currently the only shows on his tour schedule.

Jauz, “Teardrops”

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Bay Area-born, Los Angeles-based mainstay Jauz returns with “Teardrops,” a slinky, sophisticated house track centered around stuttering synth. (Early cosigns have come from fellow artists including Illenium, who simply commented “Fire” on an Instagram post previewing the song.) Out via the producer’s own Bite This! label, “Teardrops” comes ahead of Jauz’s Wise vs. Wicked 2024 tour behind his 2023 albums Rise of the Wise and Wrath of the Wicked. Launching next month, each tour stop will feature a pair of shows, with fans able to buy tickets for a progressive house-focused “Wise” set, a bass-heavy “Wicked” show, or both.

Despite reports that Tomorrowland will be launching a Thai edition of the festival in 2026, organizers say this event is not yet a reality.
Last week, the English language Thai news site The Nation published a story quoting Thai government spokesperson Chai Wacharonke, who said the festival was coming to Thailand and could be hosted there for 10 consecutive years.

But in a statement provided Friday (March 29) to Billboard, festival representative Debby Wilmsen says that while “Tomorrowland has a real interest in Thailand and is seriously exploring the possibility of a festival in Thailand … at this stage, there is no confirmation yet on an actual festival taking place.”

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See latest videos, charts and news

But that’s not to say this event won’t happen, with the statement noting that currently, “Tomorrowland is investigating the feasibility of the project, and has signed an exclusive MOU agreement with a Thai private sector partner to conduct this study together.”

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This memorandum of understanding is a legal agreement indicating an intended common action, with the feasibility study intending to make clear whether or not Tomorrowland Thailand can occur. The statement concludes, “Tomorrowland is very honored that the authorities are eager to welcome us.”

If launched, the event would mark the fourth edition of Tomorrowland to happen outside of its home in Belgium, with the company hosting TomorrowWorld in Georgia from 2013 to 2015, Tomorrowland Brazil in 2015-2016 and again in 2023, and Tomorrowland Winter in the French Alps annually since 2019.

Meanwhile, the mothership edition will happen in Boom, Belgium, July 19-21 and 26-28, with a genre-spanning lineup of dance artists including Swedish House Mafia, Tale of Us, Alesso, Amelie Lens, Bonobo, Dom Dolla, The Blessed Madonna, Rezz and Deadmau5 performing as REZZMAU5, David Guetta, Solomun b2b Four Tet, Eliza Rose and hundreds of others.

Tomorrowland co-founder Michiel Beers will also deliver a keynote speech at IMS Ibiza 2024, happening next month on the conference’s namesake island.

IMS Ibiza has announced the lineup for its 15th annual conference next month. The 2024 event happens April 24-26 and takes place at a new location, the Mondrian Ibiza and Hyde Ibiza hotels. The program features more than 60 discussions and 125 speakers over three days.

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See latest videos, charts and news

Program highlights include a keynote speech from Tomorrowland co-founder Michiel Beers, Defected Records founder Simon Dunmore and new CEO Wez Saunders in conversation with IMS co-founder Pete Tong and Aloki Batra, the new CEO of Pacha Group. Additionally, the conference will include its annual presentation of the IMS Business Report, which includes a breakdown of the dance industry’s performance over the last 12 months.

Artist appearances include a conversation with Fatboy Slim on the 30 year anniversary of his Southern Fried Records label, Amapiano star Sarz, Brazilian phenom Mochakk, rising producer Chloe Caillet and many more. Meanwhile, an event titled “Celebrating the Godfather of House: 10 Years of the Frankie Knuckles Foundation” will honor the pioneering producer’s life and achievements.

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There will also be live recordings of Resident Advisor‘s RA Exchange podcast featuring Smokin’Jo, DJ Pierre and Juan Atkins. A live recording of Jaguar’s Utopia Talks, hosted by BBC Radio 1 presenter and IMS co-host Jaguar, will feature TSHA, DJ Paulette and Smokin’ Jo discussing the experiences of Black women in dance music. There will also be a new space hosted by U.K. party collective HE.SHE.THEY. and many more.

See the complete 2024 program on IMS’s website.

The theme of this year’s conference is “rebuilding our community,” with a featured conversation called “How To Bring Back Peace, Love, Unity & Respect” looking at how the dance scene can restore its values amid a fractured community, particularly with respect to recent global events.

“These are strained and complicated times in electronic music – not a landscape this industry has had to navigate before,” IMS co-founder Ben Turner said in a statement. “Now in our 15th edition, the key theme of trying to understand how to Rebuild Our Community is designed to be constructive, positive and impactful. Special thanks to the team of IMS advisors and experts for their input to this year’s program. We hope those in attendance will find something insightful and inspirational to take home with them along with new connections, new music and positive thoughts and actions for the future.”