Dale Play Records

Paulo Londra has signed a new recording deal with Argentine indie Dale Play Records, Billboard has learned. The new deal will have Londra releasing new music under Dale Play, a label that has specialized in young, urban leaning artists from Argentina and whose roster includes producer Bizarrap, rapper Duki and urban/pop act Nicki Nicole, who all have scored major global hits. As with all Dale Play signings, Londra will be distributed via Sony’s The Orchard.

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Londra, 25, was one of the core pioneers of Argentina’s burgeoning urban and trap movement when he exploded onto the scene in 2019 with his debut album, Homerun. Signed to indie Big Ligas and distributed by Warner, Londra, with a sweet, distinctive voice and look that contrasted with his freestyle rhymes, was an immediate sensation whose music was able to cross over from Argentina to the world. Homerun debuted and peaked at No. 12 on Billboard’s Top Latin Albums and at No. 10 on Latin Rhythm albums.

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After this quick success, however, Londra entered into a lengthy, multi-million dollar dispute with Big Ligas partners Cristian (Kristo) Salazar and renown producer and artist Daniel Oviedo (Ovy on the Drums). Big Ligas alleged breach of contract while Londra filed his own suit accusing Salazar and Oviedo of fraud and negligent representation.

The dispute was finally settled nearly two years later in a Miami courtroom, but until then, Londra didn’t release new music. Terms of the settlement were not disclosed, but both parties issued a statement at the time saying they had “resolved their differences.”

Londra then signed directly with Warner Music Latina in March of 2022 and released his second album, an EP titled Back to the Game, which features collaborations with Ed Sheeran, Travis Barker, Timbaland, Feid and Duki. A first single, “Plan A,” debuted at No. 1 on Billboard Argentina’s Hot 100 chart.

The rapper and singer has been working on new music and is set to release new material in 2024 under Dale Play. He continues to be managed by Buena.