CreateSafe

CreateSafe, a music technology studio known best for its work on Grimes’ AI voice model, has raised $4.6 million in seed round funding for its new AI music creation toolkit, TRINITI.

Offering a “full creative stack” for musicians from the inception of songwriting to its release, TRINITI’s round was led by Polychain Capital, a cryptocurrency and blockchain tech investment firm, as well as Crush Ventures, Anthony Saleh (manager of Kendrick Lamar, Nas and Gunna), Paris Hilton’s 11:11 Media, MoonPay, Chaac Ventures, Unified Music Group and Dan Weisman (vp at Bernstein Private Wealth Management).

Grimes has also joined CreateSafe’s advisory board to continue to collaborate with the brand.

Starting today, TRINITI will offer five tools:

Voice transformation and cloning: make your own voice model and offer it up for licensing, transform your voice into someone else’s

Sample Generation: create audio samples from text-based prompts

Chat: ask questions to a chat bot trained on music industry knowledge

Distribution: share music on streaming services

Management: manage rights to songs and records

“Music is the core of humankind,” said CreateSafe founder/CEO Daouda Leonard. “However, the story of music as a profession has been corrupted by middle men, who have misguided the industry while taking money from artists. For a few years, we’ve been saying that we are building the operating system for the new music business. With AI, it’s possible to fulfill that promise. We want to pioneer the age of exponential creativity and give power back to creators. With TRINITI, you can turn inspiration into a song and set of visuals. That music gets distributed to DSPs, a marketing plan can be generated, and all of the business on the backend can be easily managed. This whole process takes seconds.”

“As a team we’d always discussed finding novel ways of wealth redistribution via art,” added Grimes. “We immediately hopped onto blockchain tech because of the new possibilities for distribution, cutting out middle men, etc. Throwing generative music into the picture and removing all our label strings so we can reward derivative music — combined with everything we’d been working towards the last few years with blockchain — allowed a unique approach to distribution.

“I’m really proud of the team that they were able to execute this so fast and with such vision,” Grimes continued. “There’s a lot to talk about but ultimately, art generates so much money as an industry and artists see so little of it. A lot of people talk about abundance as one of the main end goals of tech, acceleration, AI, etc… for us the first step is actually figuring out how to remove friction from the process of getting resources into artists’ hands.”