cowboy hat

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2024 is officially the year of western wear. From cowboy hats and cowboy boots to bootcut jeans and fringe jackets, the western aesthetic is taking over fashion, and larger brands are saddling up for the ride.

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Luxury designers such as Louis Vuitton and Schiaparelli debuted collections with western-inspired designs earlier this year. Gap also dropped a western-inspired collection with Dapper Dan in February.

When did the western trend get so popular? It’s not exactly new, especially if you’re from Texas or states like Montana, Wyoming, Tennessee and parts of California. While it’s hard to pinpoint exactly what drove the current cowboy craze, the last few years have seen a slow climb towards country clothing. Take Yellowstone, for example. The hit series inspired viewers to shop for cowboy boots, cowboy hats and other ranch wear, and while it doesn’t look like we’ll be back at Dutton Ranch anytime soon, the craving for western gear lives on. In fact, the cowboy hat trend is just heating up – and we can thank Beyoncé for sparking even more interest in cowboy looks.

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Queen Bey’s Renaissance album and tour turned the disco cowboy hat into the must-have accessory of 2023, and searches for cowboy hats spiked again after Cowboy Carter was announced.

Shopping for a cowboy hat? We’ve collected a handful of bestselling, top-rated cowboy hats for you to shop, including a couple that we’ve been personally eyeing.

Below, find a list of five, affordable cowboy hats starting at $18.

8 Other Reasons Coastal Cowboy Hat

Straw cowboy hats keep the air flowing when the weather gets warm. This 8 Other Reasons Coastal Cowboy Hat, as seen on Megan Fox, nabbed a 5-star rating at Revolve.com. The hat is accented with a wooden, beaded band around the brim.

Free People

Free People Cash Cowboy Hat

Free People’s Cash Cowboy Hat is available in six colors including taupe, tan, chocolate, tobacco, cream, and rose.

Lack of Color

Lack of Color The Ride Cowboy Hat

Made from Australian wool, The Ride Hat is available in peach, white and black. That hat has a 3.93-inch brim and is designed to sit higher on the head, per the product description. The stylish cowboy hat has a 5-star rating at Lack of Color. “Absolutely obsessed with this style. Great fit and love the quality,” wrote one shopper.

Best Cowboy Hats at Walmart & Amazon

Looking for an inexpensive cowboy hat? Amazon and Walmart carry a large selection of inexpensive cowboy hats, cowboy boots and western clothing.

Walmart

WowStyle Brown Cowboy Hat

$17.99

$20.99

14% off

The WowStyle Cowboy Hat is a bestseller at Walmart with a 4.3-star rating. One shopper called the hat a “high quality, low price” purchase. It’s available in brown and black.  

Amazon

Western Cowboy Hat for Men Women Classic Roll Up Fedora Hat with Buckle Belt

Suitable for casual wear and costumes, this polyester and wool cowboy hat, is No. 1 at Amazon — and it’s only $20.

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Walmart shoppers can enjoy free shipping with Walmart+. The subscription includes free grocery delivery from your local store, free Paramount+ and more. Launch your 30-day free trial here.