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Country

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Just in time for CMA Fest, Morgan Wallen‘s This Bar and Tennessee Kitchen has a new opening date. The six-story bar, restaurant and music venue will open Saturday (June 1) at 11 a.m. CT in downtown Nashville. The venue’s original opening, set for Memorial Day weekend, was delayed, with a source previously telling Billboard that […]

Not exactly renowned for its inclusivity or progressive views on the spectrum of sexual identity, country music has nevertheless been a source of inspiration for numerous LGBTQ artists over the years, from Lavender Country and Peter Grudzien in the ’70s to Orville Peck and Brandi Carlile today.

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With the May 31 release of Blood In Her Dreams, it’s time to give the pioneering Shawna Virago her wildflowers. In the early ‘90s, well before the fight for trans inclusivity and representation entered mainstream discourse, she was one of the very few openly transgender musical performers in America.

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After years of performing solo and in a band, Virago released her debut album, the mostly acoustic Objectified, in 2009. While the flavor of Los Angeles punk pioneers X has always inspired Virago’s (comparatively quieter) music, Blood In Her Dreams finds her adding an electric jolt of cowpunk adrenaline to her lyrically detailed, emotionally resonant Americana. Songs like “Ghosts Cross State Lines,” “Eternity Street” and “Climb to the Bottom” paint empathetic, vivid portraits of hard-luck types who’ve been battered but not beaten by life; like Lucinda Williams, Virago finds a dusty beauty in the rugged troublemakers living a country mile from polite society.

Speaking to Billboard, Virago talks about everything from queer country to changing opportunities for trans musicians to trying to “understand the anger that has been unleashed in this country” on her best album yet.

How long did this album take to put together?

I would go into the studio about once a month and work on songs. I wanted to work with the engineer Grace Coleman, and they’re busy, so it was whenever I could work with them over like two years. One day we were in the studio and we finished “This Girl Felt Hounded.” Once we finished it, we just looked at each other like, “I think we’re done. I think we now have an album.” I didn’t know when we would finish it, but I think the songs are all speaking to each other.

“Ghosts Cross State Lines” is such a lyrically impressive song. What’s your songwriting process like?

It’s always different. That song was primarily driven by the lyrics first. I was thinking about this idea [that] you can move geographically, but there might be things from where you’ve come from that are still in you. They might always be in you, whether they have the power that they once did or not. I was thinking about someone leaving a domestic violence situation, and they’re able to get out, but there was still this psychic residue that they were going to have to deal with.

It’s primarily a serious album. There is humor throughout the record. There is one beginning-of-a-relationship song, so there’s hope in that song, it’s called “Bright Green Ideas.” There is there’s some light in that one, but there’s not a lot of light on the record. I was reading through some notebooks recently from around that time when writing those songs, and it was pretty bleak. I think the stuff that I didn’t write was way more bleak. We’re all living through this kind of recalibration. And here, locally, we went through this in San Francisco. We went through this mass displacement because of the tech industry when it got here. And then when that started to downturn, many of the same people fled the city — but it’s still too expensive for people to come back here.

Blood In Her Dreams started out really trying to understand the kind of anger that has been unleashed in this country. The anger I’m talking about seems very one sided and many of us are the targets of it. I think that loneliness, sadness that jobs have been shipped overseas, all these things are really at bottom of so much of the anger, but it’s being displaced.

You mentioned the changing landscape of San Francisco. As a longtime resident, do you think there’s still an arts scene that’s weathered the tech boom and the ensuing exodus?

There definitely is an art scene, or art scenes, happening. There’s some really great drag scenes. I think in the broader Bay Area, there’s this sort of alt-country scene that’s happening. Somehow, I’m not sure how it happened, but it kind of embraced me. It still surprises me. And there’s some great performance art scenes.

It is different from when I first moved here in the early ’90s. But that was primarily a lot of, I’d say, cisgender gay boys doing things. There was what’s called the Mission Art Scene that was largely cisgender d-kes, people like Michelle Tea. Twenty years ago, there was still this window of a critical mass of trans communities who either had been here for a few years, or were just coming here, and we had this short-lived, very vibrant trans performance art scene that we hadn’t had really before. I saw some friends of mine the other night, who also came out around the same time I did in the early ‘90s, and there was really only like two or three bars for us to go to. It was really hard to break outside of that. So that had finally changed. Yes, there’s still good things happening here. Though people might have [to live with] five roommates. Which is probably what it’s like in New York, in Brooklyn, too.

It sure is. Traditionally, country music has been more conservative and not open-minded to transgender folks. As a trans person who in that world a bit and loves the music, is that ever hard to reconcile?

Trans and queer communities in country music is a relatively recent phenomenon. We have bona fide commercial stars now like Orville Peck and Brandi Carlile. Part of my upbringing was in the South, and we had three radio stations doing country music. Charlie Rich, Charley Pride, Loretta [Lynn], Tammy [Wynette] and also Lynn Anderson and Jeannie C. Riley. So many queer folks love country music. We’re loving a lot of the trappings of traditional country music, in a way that other folks have moved on from and don’t know about or care about. If you look at Porter Wagner, he was doing Ziggy Stardust. [laughs] What was going on with that guy? There’s stuff [in country] that we’re drawn to. We’re breaking the mold and keepers of the flame at the same time.

When you started performing live music in the ‘90s around San Francisco, was there an audience for you beyond that? Did you ever perform in more rural areas, and how was that?

It’s a really great question. I know somebody is going to get their Ph.D. at some point on the ‘90s in San Francisco with trans communities. Because there were a lot of things happening for the first time. Getting health care through the San Francisco health clinics was new. There was a Department of Health study focusing on trans people and how we earn money, possible drug usage, HIV status, and that had never happened before. Police accountability work was happening for the first time. So I did not play — in that period of time — I did not play in any rural communities. I played Los Angeles, some small clubs there. I just played wherever I could play. It was a mixed bag as well. People weren’t quite ready for trans performers in music. There was about six months where I just didn’t perform at all because it’s so frustrating, because then people would want to just talk about my gender. I was often the only trans out trans person in the club, or the bar we played at. Worrying about getting home from the club was a reality.

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There weren’t many people doing what you were doing at the time.

There was a performer that came out about a decade before me named Bambi Lake. She had been performing in the ‘80s already, and her drug usage impacted her with stable housing, and I think she had some mental health issues. She didn’t play very much past the very early ‘90s, but she was somebody that broke a lot of ground and is largely forgotten. I would call her a frenemy. She could be challenging. She called in a bomb threat whenever Oasis came to town because she thought they were cute. And she wanted to meet them, so she used a payphone and waited around. She got arrested. I gave her money in jail, so she could buy some shampoo and stuff. As time went on, I think she got very bitter, because the trans world changed so much, and she wasn’t really a part of it. I like to at least throw a little light towards her. I’m not sure she actually ever released any recordings. Justin Vivian bond does cover one of her songs [“Golden Age of Hustlers”].

I’ve seen Justin Vivian Bond do that song! I go see them quite a lot at Joe’s Pub, their show is so spiritually enriching.

I remember in the early ‘00 meeting a trans guy who had what you would call traditional ambitions as a musician. And I had never thought that was possible. For myself, I still don’t think that’s really possible, which is fine. [Most of us were] truly just trying to survive and I didn’t think ambition was an option. So that has changed. The idea of ambition has changed.

What are your post-release plans for Blood In Her Dreams?

I have modest goals. We wanted to create a band sound on the record, so I worked with the engineer Grace Coleman, who is also co-producer, but as far as performance goes, I’m still doing solo acoustic shows. My plan is to get out there on the road, say, 100-mile radius around San Francisco. The last few years I’ve toured a few times with a friend of mine, Secret Emchy Society. And I always felt more and more unsafe to get out of this certain bubble. I would see militia men out there on the road. And I’m really starting to feel it even more with, we call him “the bad man who wants to be president,” who is talking about extending term limits.

Does it seem worse to you now than, say, 10 years ago? Has the bad man’s ascendence made certain people feel more empowered?

Yes. I think that they’ve had this simmering resentment. A huge swath of our country is filled with people with huge amounts of resentment. I also think a lot of Americans are ignorant in many ways. And that’s not a judgment on potential intelligence, but they’re under-educated, don’t travel, and they find all of their answers in the Bible, which they’ve never read. My mother, my family, they live in Arkansas, and she goes to a church where the preacher is a huge transphobe. It’s always been there. I think same sex marriage, Black Lives Matter, anything that you might think is a sign of progress, it just infuriates these folks. I do think that now they feel empowered. And it is scarier.

What’s interesting is, having this great conversation with you, you think I would have been putting out an album like London Calling. [But this album is] much more personal. It’s not polemics, which I’ve done before, but the feeling of fear and paranoia is definitely in the songs.

Nate Smith rolls up his third consecutive career-opening top 10 on Billboard’s Country Airplay chart as “Bulletproof” pushes to No. 10 on the survey dated June 8. During the May 24-30 tracking week, the single increased by 7% to 18.6 million audience impressions, according to Luminate.

The song, which Ashley Gorley, Ben Johnson and Hunter Phelps wrote, is the lead single from the 38-year-old Smith’s seven-song set Through the Smoke, which opened at its No. 34 high on Top Country Albums in April.

Smith, from Paradise, Calif., crowned Country Airplay for 10 weeks starting in December with “World on Fire” – tying Morgan Wallen’s “You Proof” in 2022for the longest reign in the chart’s history, which dates to 1990. His rookie entry “Whiskey on You” led for two weeks in February 2023.

Smith won for best new male vocalist at the 59th Academy of Country Music Awards in Frisco, Texas, on May 16 and performed “Bulletproof” with Avril Lavigne at the festivities.

‘Ends’ Continues

Bailey Zimmerman tops Country Airplay second week with “Where It Ends,” which gained by 1% to 33.6 million in reach.

The 24-year-old from Louisville, Ill., adds his second multi-week dominator among his four consecutive career-opening Country Airplay No. 1s, joining “Rock and a Hard Place,” which led for six frames beginning in April 2023.

Zimmerman’s debut hit “Fall in Love” commanded Country Airplay for a week in December 2022, while his third No. 1, “Religiously,” notched a week on top in September 2023.

Of the 12 songs that have hit No. 1 on Country Airplay in 2024, “Where It Ends” is just the second to rule for multiple weeks, joining Sam Hunt’s three-week leader “Outskirts” beginning in April. In contrast, 12 of the chart’s 19 No. 1s in 2023 each led for more than one frame.

Tucker Wetmore has inked a record deal with UMG Nashville, in partnership with Back Blocks Music. Wetmore is managed by Back Blocks Music and is signed to WME for global booking representation. 
Earlier this year, Wetmore broke through with the hits “Wine into Whiskey” and “Wind Up Missin’ You.” “Wine Into Whiskey” earned Wetmore his Billboard Hot 100 debut in March, while both songs reached the top 20 on Billboard‘s Hot Country Songs chart.

He follows with his latest release “What Would You Do?” while “Wind Up Missin’ You” will go to country radio with an impact date of June 10, via EMI Records Nashville.

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“Before I moved to Nashville, I sat down and made a list of goals for myself,” Wetmore said in a statement. “And for the last four years, I have been working toward them every single day. Today I have checked off one of the biggest I set for myself… signing a record deal. My new family at UMG Nashville checked all of my boxes. The drive, dedication, love and respect we all have for each other outside of music is the real reason why I’m so proud to now call them partners, along with my team at Back Blocks Music. With the fire that has already been started, I couldn’t pick better people to pour gasoline on it. I couldn’t be more excited and confident about this next chapter in my career. I love you all, thank you for continuing to make my dreams come true. God is so good.”

“The world has only seen a glimpse of what Tucker is going to do for country music,” UMG Nashville Chair & CEO, Cindy Mabe, said in a statement. “His strong connection to his purpose shines a light on what has helped build him: his family, his faith, his team and his fans. Representing country music from the Pacific Northwest, Tucker’s distinctive sound, soulful lyrics and his instantly likable personality bring the perfect ingredients to nurture and grow a lasting career. UMG Nashville is so honored to work with Tucker, Rakiyah and Back Blocks Music in building the next era of country music history.”“I’m honored to continue working with Tucker as he expands his team with the brilliant minds at UMG,” shared Back Blocks Music founder/CEO Rakiyah Marshall. “What Tucker and our Back Blocks team have built together in less than three years has been incredible, but it’s just the beginning. I am blown away by the character, talent and work ethic that make up who Tucker is as an artist and human, and am so thankful to be on this ride with the newest UMG Nashville artist.”

Wetmore, who was named Billboard‘s Country Rookie of the Month for May, recently opened shows for Kameron Marlowe‘s Strangers Tour and is set to join Luke Bryan‘s Farm Tour in September. Wetmore also has two songs featured on the soundtrack to the movie Twisters, including “Already Had It” and “Steal My Thunder” (with Conner Smith).

Beyoncé put her own, empowering spin on Dolly Parton’s hit classic, “Jolene,” for her latest country-tinged album, Cowboy Carter. Now that the album is getting Grammy buzz, Parton shared her thoughts on potentially performing the cover with Queen Bey at the ceremony.

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“Of course I would! If I’m available,” she told E! News. “That would be wonderful. I mean, who wouldn’t want to sing ‘Jolene’ with Beyoncé?”

She added, “I think it was very bold of her. When they said she was going to do ‘Jolene,’ I expected it to be the regular one, but it wasn’t. I loved what she did to it. As a songwriter, you love the fact that people do your song, no matter how they do them. She wasn’t about to beg some woman like I did. ‘Don’t steal my man.’ S— out of here, b—-, you ain’t stealing him!”

Lastly, Parton said that she’s “very proud” of Bey’s new album. “I think she did a great job in country music. I was just happy she did ‘Jolene.’ I would, of course, loved to hear how she’d done it in it’s original way, but of course, it’s Beyoncé. Her life is different than mine.”

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Before the Cowboy Carter track list arrived, Parton addressed speculation that Bey may be taking on her classic track. ““Well, I think she has!” she told Knox News. “I think she’s recorded ‘Jolene’ and I think it’s probably gonna be on her country album, which I’m very excited about that.” 

“I love her!” Parton added of the 32-time Grammy winner. “She’s a beautiful girl and a great singer.” 

Parton’s “Jolene” peaked at No. 60 on the Billboard Hot 100 in March 1974, and No. 1 on the Hot Country Songs chart in February that year. The song also earned Parton a 1975 Grammy nod for best female country vocal performance for the recording, while the live version earned her a nod in the same category the following year.

Beyoncé’s “Jolene,” meanwhile, peaked at No. 7 on the Hot 100 dated April 13, 2024.

Jason Aldean and his wife Brittany Aldean shared their reactions after former president (and current presidential nominee) Donald Trump’s conviction on 34 felony charges. The Trump verdict marks the first criminal conviction of a former president in U.S. history. The “Try That in a Small Town” singer shared a photo on Instagram of an upside […]

When Bryan Martin’s “We Ride” entered the top 10 of Billboard’s Country Airplay chart two weeks ago, the raw, stripped-down tune became not only the Louisiana native’s first hit, but it also marked the first time in more than a dozen years that Martin’s label, Average Joes Entertainment, achieved a Top 10.  
The song, which rises to No. 9 today (May 31), is Average Joes’ first Top 10 since duo Montgomery Gentry reached No. 8 in March 2012 with “Where I Come From.” That feat came the year after Average Joes’ current president, Forrest Latta, joined the label as a product manager, rising through the ranks to vp of A&R and now president. Founded in 2008 by country rapper Jason “Colt Ford” Brown and producer Shannon Houchins, who is the company’s CEO, Average Joes served as an early label home to such acts as Brantley Gilbert and LoCash, and also has a thriving film and television division, as well as publishing company. 

Average Joes hired indie promotion team New Revolution to work “We Ride” to terrestrial radio stations. The radio push was part of a multi-tiered campaign that started more than a year and a half ago with “We Ride,” and its ongoing success earns Latta the title of Billboard’s Executive of the Week. 

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Here, Latta talks about “We Ride’s” slow build at streaming outlets before the move to radio and the patient approach he and his team took to breaking the song. “I don’t think we would be seeing the same level of success without the right team executing in each phase,” he says.  

You released “We Ride” in October 2022. When did you decide to take it to terrestrial country radio and how long had it been since Average Joes made a  push to terrestrial radio? 

We started having conversations about it in May of last year and ended up deciding to pull the trigger with an impact date in September, the same week the record went gold.  Prior to this, our last approach to radio was 2017 with “Better Me,” in the wake of Troy Gentry‘s tragic passing. [Gentry, one half of Montgomery Gentry, died in a helicopter accident in 2017.] 

Bryan’s music has an honest rawness to it like Zach Bryan, Warren Zeiders, Oliver Anthony and Koe Wetzel. Is there strength in numbers that radio can’t ignore as we see a wave of artists like this telling their truth? 

I think the market has shown that it is hungry for this style, and I think country radio does a great job of keeping their finger on the pulse of the market. That said, the level of success of others was not part of our conversation when we made the decision to take “We Ride” to radio. 

What were the key steps you took to make it happen?  Building out the right team was really important. We met with many people and had to make some tough decisions to get the right people with a strategy that aligned. Ultimately, the strategy took form in three phases — pre-release social push; post-release digital-first approach with our internal team; followed by a big push at radio with the New Revolution team. I don’t think we would be seeing the same level of success without the right team executing in each phase.  

 This is Average Joes’ first Top 10 on Country Airplay since 2012. What did you hear in the song that made you know you should push it? 

We knew we had something when we heard the work tape. Bryan is a great songwriter, and this is a great example of it. The vibe is unique, and the song is uniquely Bryan. We also heard the response from the market. Being able to take a song that already had that kind of data, we didn’t have to ask radio to take as big of a chance on it because it was already a proven winner. 

How much of Bryan’s success is how open he is with his very compelling story, including attempting suicide and his struggles with alcohol? And as someone who is newly sober, how did the label take steps to protect his sobriety? 

 All credit for Bryan’s sobriety goes to him — he’s one of the most determined people I know, and he is doing great so far. We absolutely seek to support him, whether it was helping facilitate treatment by taking a month off from recording, playing shows, and radio promo, as well as providing a safe environment to work in, and making sure he has a healthy team around him. 

How important was TikTok to fans learning about the song?  

It was huge building up to release. Andrew Davis, our vp of marketing, and his team put together a long lead plan focused on the platform and fought hard for it, even when some of us started to get antsy about setting a release. They deserve a lot of credit for that. 

“We Ride” has more than 190 million streams on Spotify, far and away his biggest streaming song. How has streaming helped propel its success, and what was the key component to the digital campaign?  

It was a little slow coming out the gates — DSPs weren’t as familiar with Bryan initially — but once they noticed the groundswell, they were quick to jump on board, and really helped grow the song early on.  

Will terrestrial radio be part of Bryan’s story going forward?

Absolutely. They have been great partners, and we look forward to continuing that relationship. 

As country music softly plays from a portable speaker near the pool of a private residence in Malibu, Calif., Jessie Murph is posing on the steps of an Airstream in her footwear of choice: Timberland boots with Western-inspired denim leg warmers. The style seems to riff on her favorite shoe, the snoot: part sneaker, part cowboy boot — and a perfect representation of the artist herself.
“Being from Alabama, country music was always around me,” recalls Murph, who grew up idolizing Adele, Amy Winehouse and Drake. “For a long time I resented that part of myself, so I tried to shy away from it. But then, just through accepting shit, it started to seep into my music more and more.”

That through line has since helped the 19-year-old artist carve a singular lane in a crowded field of young talent. Yet at a time when country music is enjoying a mainstream high, Murph is contemplating just how much she wants to lean in. “I’m trying to decide that for myself because I feel like everybody’s doing it now,” she says with a quick sigh. “So it almost makes me want to do something a little different because I feel like [country music] is beginning to be saturated.”

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Still, on her forthcoming debut album due out this year, Murph — who seamlessly skips among country, hip-hop and biting pop — plans to blend them all across the tracklist. She has already proved her chops in each lane, appearing on Diplo’s Diplo Presents Thomas Wesley: Chapter 2 — Swamp Savant alongside Polo G and, ­most recently, scoring her highest-charting Billboard Hot 100 entry with “Wild Ones” alongside country hit-maker Jelly Roll. “That is truly one of the best people I’ve ever met,” Murph says of Jelly. “I feel like I could go to him about anything.”

Kathryn Boyd Brolin

Being raised in a “musical household” in Athens, Ala. — with a population of nearly 30,000 — Murph started writing songs when she was 9 years old. By 11, she was posting covers on TikTok and YouTube, nailing everything from David Guetta and Sia’s “Titanium” to Billie Eilish’s “Ocean Eyes” to Post Malone’s more singer-­songwriter-based hits like “Feeling Whitney” and “Stay.”

After Murph started gaining traction online, her mother, a former musician, helped her daughter navigate the offers rolling in through email. (At the time, Murph was being homeschooled during the pandemic.) She signed a management deal with Disruptor’s Adam Alpert and Julie Leff in 2020, followed by a major-label deal with Columbia in 2021. Her debut single, the brooding and edgy “Upgrade,” arrived with a music video in which Murph dressed in a simple black outfit with slicked-back hair.

“That feels like a lifetime ago,” she says today, noting how much she has honed her style — and, as a result, her sound — since then. “From where I grew up, the style was really preppy, so I used to dress like that in high school. But as I found myself through music, I found myself stylistically as well. I think that also just comes with growing up … Everybody finds their own style as they get older, but I also lend a lot of it to the snoot, honestly. The snoot has inspired so much for me.”

The proof is in her hits. Her 2023 debut mixtape, Drowning, included standouts “Always Been You” and “Pray,” both showcasing Murph’s storytelling while spotlighting her Southern drawl and emotive rasp. The rest of her year was defined by her collaborations, adding one with Maren Morris titled “Texas” to her lineup.

But as she believes, the best is yet to come. She says her forthcoming debut album is the most proud she has ever felt of her music. “It’s just so truly me,” she says. “There’s some stuff on there that’s definitely unexpected … I’m rapping, I’m belting, and some of it’s slightly country. Everything I’m saying on this album, I fucking mean. It’s coming straight from the heart.”

Her latest single, the eviscerating “Son of a Bitch,” is evidence enough. While a bit of Winehouse can be heard in Murph’s soulful vocals — though she sings with more grit — the song is distinctly hers. And while rooted in the familiar concept of revenge, much like Carrie Underwood’s “Before He Cheats,” Murph’s take is more ominous, as she sings, “This side of me, she ain’t Jessie.”

For an artist like Murph, that kind of authenticity — personally and sonically — is crucial. And while she admits she has had to “overly explain” her vision in some songwriting sessions, she believes her wide-ranging interests are “less of something I’m meticulously doing and more because of who I am.”

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She recently enlisted Shaboozey to open for her on tour and names Lil Baby as her dream collaborator. She’s ­predicting that “random” team-ups will become increasingly popular this year, expressing her excitement at a potential Lana Del Rey-Quavo release that has been teased online.

And while she has plans of headlining arenas one day (and eventually selling snoots), for now, Murph is enjoying fleeting moments of normalcy before her career kicks into overdrive. Having just performed at Hangout Music Festival, a hometown gig in Alabama’s Gulf Shores — she says the difference in crowd size from last year to now “makes me want to cry” — Murph is grounding herself with some family time. She rode bikes with her brother, laid out by the pool with her mom and later planned to watch the Winehouse biopic Back to Black.

For Murph, it’s more than a movie about one of her icons. It’s a reminder of what she herself has long been working toward. “I’ve always wanted to do this,” she says. “It’s just surreal.”

This story appears in the June 1, 2024 issue of Billboard.

Kathryn Boyd Brolin

This year’s 21 Under 21 package features the next generation of superstars who are breaking online and busting down genre barriers.

The latter is something that Jessie Murph has done from day one, exploring new sounds and defining her identity on her “unexpected” debut album due out this year. The 19-year-old has collaborations with Diplo and Polo G, Maren Morris and Jelly Roll already under her belt, proving her ability to hopscotch across a variety of sounds.

Being raised in Athens, Ala. Murph is thrilled with the mainstream moment country music is enjoying — yet she’s contemplating just how much she wants to lean in. “I’m trying to decide that for myself because I feel like everybody’s doing it now,” she tells Billboard in her magazine feature that opens this year’s 21 Under 21 package.

Murph is just one of two artists included in this year’s roundup who explore the genre — the other being Mason Ramsey, who made his return with new music and a matured sound earlier this year. In addition to Murph, the 2024 list includes a slew of new entries including rising folk-pop artist Brenn!, Chilean breakout Floyymenor, K-pop girl group NewJeans, elusive R&B act 4batz, Nigerian singer-songwriter Qing Madi and many more. Such names are featured alongside more familiar chart-toppers (and 21 Under 21 veterans) like Tate McRae and The Kid LAROI, both of whom are on tour supporting their latest albums.

Despite featuring artists across genres and at various stages in their careers, there is one thing each artist on this year’s list has in common; Not only are they set for a stellar year ahead but, given their early start in the industry, their success stories are just getting started.

Methodology: Billboard editors and reporters weighed a variety of factors in determining the 2024 21 Under 21 list, including, but not limited to, impact on consumer behavior, measured by metrics such as album and track sales, streaming volume, social media impressions and radio/TV audiences reached; career trajectory; and overall impact in the industry, specifically during the past 12 months. Unless otherwise noted, Luminate is the source for sales/streaming data.

This article appears in the June 1, 2024 issue of Billboard.

Ángela Aguilar

Image Credit: Sergio Valenzuela

Darius Rucker opens up about the ending of his decades-long marriage to Beth Leonard in an upcoming interview on Tamron Hall.
In an exclusive clip from the interview promoting his new memoir Life’s Too Short, Rucker discussed how Leonard convinced him to halt his hard-partying ways, but also discussed the dissolution of the couple’s marriage. Rucker and Leonard were wed in 2000 and announced their split in 2020.

“She saved my life. I have so much love and respect for her,” Rucker said during the interview. “The night she just said to me, ‘It’s time to quit,’ in her very colorful way, I realized it was time to quit. That day, I called the band, I got my own bus, I said, ‘This is over for me.’ It was over because I respected her and I respected my family. I just wanted to be a better person.”

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He also said that writing about the ending of the couple’s marriage was hard, “because to realize how awful I was as a husband was hard to write. To realize she did everything she could. She’s so wonderful, she’s still an amazing human, amazing person. I love her so much. But I was just, a rockstar, and I lived that life.”

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He went on to add, “I wanted to tell the truth, but sometimes the truth sucks. It sucks for me and in writing about her, I just wanted the world to know that it was all me. She was awesome. It was all me.”

In his memoir, Rucker details his childhood growing up in South Carolina and how he dealt with the deaths of his older brother and his mother early in his life. Elsewhere in the book, he wrote about his estranged relationship with his late father, chronicled the rise of Hootie & the Blowfish and detailed his journey to making country music as a solo artist.

Rucker’s Life’s Too Short: A Memoir released May 28 via Dey Street Books.

Rucker’s full interview airs on Tamron Hall Thursday, June 6, check local listings on the show’s website. Watch the clip of Rucker’s interview below:

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