Country

Lainey Wilson Suiting Up for Dallas Cowboys Halftime Show on Thanksgiving

Lainey Wilson will perform at the halftime show of the Dallas Cowboys’ Thanksgiving Day game against the New York Giants on Nov. 28 at AT&T Stadium in Arlington, Texas.

The game, which will air on Fox, will also serve as the official kick-off of the Salvation Army’s 134th Red Kettle Campaign. A Cowboy tradition for 28 years, the halftime show highlights the start of the Red Kettle holiday season, and since the launch of the Red Kettle Kickoff, the Salvation Army has raised more than $3 billion.

Lainey Wilson in a Cowboys jean jacket

Lainey Wilson

NFL

Wilson, who will be joined by an unnamed special guest, is expected to perform songs from her new album Whirlwind, which debuted at No. 8 on the Billboard 200 in August, as well as some seasonal favorites.

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“It’s an honor to follow in the footsteps of legendary performers like my friend Dolly Parton, The Jonas Brothers, and Reba, of course, to kick off The Salvation Army’s iconic Red Kettle Campaign,” Wilson said in a statement. “Join me at the Red Kettle this Christmas season because we truly can do more good when we come together to serve those in need in our communities.” 

In a video posted to her and the Cowboys’ social media sites, Wilson pretended to train to be an honorary Dallas Cowboys cheerleader. Wearing Dallas Cowboys blue bellbottoms, she practiced a routine with the cheerleaders, breathlessly asking if she was the first person to attempt that in bell bottoms.

“Performers like Lainey Wilson represent the next generation of role models for so many,” added Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys and former national advisory board chairperson for The Salvation Army. “We are so thankful to have her energy and enthusiasm on our national stage this year to highlight the Red Kettle Kickoff and the importance of giving back to those who need it most.”

Parton played the Thanksgiving halftime show last year. That game, which featured the Cowboys playing the Washington Commanders, drew 42 million viewers.  

Jelly Roll Says He Wants to ‘Have a Conversation’ With the People He Robbed 24 Years Ago: ‘I Hope They Would Forgive Me’

Jelly Roll hasn’t had the easiest road to success, but he hopes to heal the hurt he might have caused along the way.

In a vulnerable, in-depth interview with Jay Shetty on the latter’s On Purpose With Jay Shetty podcast, the “Need a Favor” singer opened up about wanting to reach out to the people he robbed over weed when he was a teenager. Jelly was subsequently charged as an adult with aggravated robbery and was facing a potential 20-year sentence, though he ultimately served over a year for the charge, followed by more than seven years of probation.

“I really want to have a conversation with them. I’ve thought about reaching out,” he told Shetty. “This has been 24 years ago now. I just don’t know how that would even start, or, you know, how I would go about it because sometimes I wonder if they might have even seen me in passing or are aware of my success. I wonder if they’ve even correlated. I mean, I’ve obviously dramatically changed. I was 15, dude, you know what I mean? I couldn’t grow facial hair at all. I hardly hit puberty. I still had my high voice when I did that robbery. So, I’ve thought about that a ton and they’re definitely on my list.”

He added that he would apologize, take accountability and ask for forgiveness. “I had no business taking from anybody,” Jelly explained. “Just the entitlement that I had, that the world owed me enough that I could come take your stuff. It’s just what a horrible, horrible way to look at life and people. What a horrible way to interact with the Earth.”

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The Grammy-nominated star continued, “I hope that they would see that I’ve made it my life’s mission to change and to change people because that’s what I’m representing the most in what I do. I think people cheer for me because they see a little bit of me in them, or they see their cousin — I’m a family member, they relate, and I speak for an unspoken group of people, and I hope they would know that. […] I’m trying to diligently prove myself that I’ve not only changed but also I took the platform serious and that it’s making me change more every day. I hope they would forgive me.”

Elsewhere in the interview, Jelly opened up about how he doesn’t relate at all to the person he once was. “I look back at those years, and I’m so embarrassed to talk about them,” he revealed. “I was still a bad person in my early thirties, but I mean, I was a really horrible kid all the way into my mid-twenties. People are always like, you’re the nicest dude I’ve ever met. I’m like, I’m so glad y’all haven’t met nobody that knew me 20 years ago.”

He added, “I took zero accountability for anything in my life. I was the kid that if you asked what happened, I immediately started with everything but me. And it took years for me to break that, like years of work, solid work to just like break that. It also has taken years of work for me to even forgive that kid.”

Watch Jelly Roll’s full On Purpose With Jay Shetty interview below.

Brantley Gilbert & Wife’s Baby Born on Tour Bus Mid-Show

Brantley Gilbert was pulled off the stage Friday night in Tupelo, Mississippi, for his baby’s birth — on his tour bus. Gilbert’s wife, Amber, went into labor during the Oct. 11 concert and delivered the couple’s third child on the bus.

“So last night might have been the craziest night of my life,” the country singer revealed in a post on Instagram the next day (Saturday, Oct. 12). “Watching such an amazing woman do such an amazing thing is something I’ll never forget.”

Gilbert’s update included a video that captured the wild birth story, beginning with the singer’s rush from the stage just after the concert started. He’s currently on the road for his Off the Rails Tour.

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The proud parents shared a glimpse at the newborn in their first photos with the baby, which were added to the video, and the phone call Gilbert had with his mom: “How are you?” she asked, to which he replied, “Not as good as you are about to be. You got a new grandbaby.”

“She’s a freaking savage,” he said of Amber.

Gilbert, who just released his new album Tattoos last month, went back inside and finished the show, but not before relishing in cheers from the crowd when he announced, “We got a baby!”

The “Over When We’re Sober” singer added a note of gratitude in his Instagram post: “Thank you to our road family for rallying around us, Brittany Thornton for helping us bring this little dude into the world, Tupelo, Mississippi for showing us mad love and support, and most of all… Amber Gilbert, for letting me love you and showing me EXACTLY how incredibly strong a woman can be. I love you.”

Brantley and Amber announced they were expecting on Mother’s Day. The new addition to the family joins two big siblings, Barrett and Braylen.

Watch the recap of what happened in Tupelo, and see the couple’s sweet newborn, below.

Post Malone & Blake Shelton ‘Pour’ a Second Round Atop Country Airplay Chart

Post Malone’s “Pour Me a Drink,” featuring Blake Shelton, tops Billboard’s Country Airplay survey (dated Oct. 19) for a second week. The team-up advanced by 12% to 31.3 million audience impressions Oct. 4-10, according to Luminate.

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The song, which Malone co-wrote, became his second Country Airplay No. 1, after “I Had Some Help,” featuring Morgan Wallen, reigned for four frames beginning in June. Both hits are from his introductory LP in the genre, F-1 Trillion, which rolled in at No. 1 on the Aug. 31-dated Top Country Albums chart and the all-genre Billboard 200 with 250,000 equivalent album units earned in the U.S. The set has earned 1.2 million units over its first seven weeks of release.

“Pour Me a Drink” marks Shelton’s 29th Country Airplay No. 1, a run that started when his first entry, “Austin,” ruled for five frames in 2001. He adds his 18th leader to dominate for multiple weeks; “Austin” is his longest-leading hit, followed by “Honey Bee” (four weeks, 2011) and “Some Beach” (four, 2004-05). The only acts with more multiweek No. 1s are Tim McGraw and George Strait, each with 21, and Kenny Chesney, with 20 (of his overall-record 33 leaders).

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Meanwhile, of the 20 songs that have reached the Country Airplay pinnacle in 2024, “Pour Me a Drink” is just the sixth to boast a multiframe command. In 2023, 12 of 19 No. 1s led for more than one week.

Post Malone charts an additional song on Country Airplay: fellow F-1 Trillion track “A Guy for That,” featuring Luke Combs, holds at its No. 26 high (6.6 million, up 6%).

Jelly Roll’s ‘Beautifully Broken’: All 22 Songs Ranked

Over the past year and a half, Jelly Roll has ascended to selling out arenas across the country and earning five No. 1 hits on Billboard‘s Country Airplay chart, as well as Grammy nominations and the Country Music Association’s new artist of the year award — and, in another signifier of his career rise, he’s nominated for the CMA’s coveted entertainer of the year honor at the upcoming ceremony on Nov. 20. He is also up for male vocalist of the year and album of the year for his debut country album (Whitsitt Chapel).

But perhaps most importantly, the Antioch, Tennessee, native has forged a reputation as a quick-witted singer-songwriter who traded his criminal past and previous career as a rapper for a mantel as a country-rock music purveyor and exemplar of redemptive change, an artist whose songs offer a vessel of elevation for those with checkered pasts, regrets, current struggles and hopes for a brighter day. Meanwhile, the preacher-fervor in Jelly Roll’s gravel-filled vocal delivery and onstage banter offers listeners an encourager and champion that those aspirations can become reality.

He continues that mission on his just-released new album, Beautifully Broken, a sprawling 22-song set that finds him doubling down on his message of redemptive arcs, starting with the image set forth of a man visiting an Alcoholics Anonymous meeting in Beautifully Broken‘s opening song “Winning Streak.” Along the way, he touches on the emotional impact of his life-changing success, pens skillful love songs, and gets vulnerable in the hopes he has for his family. Over the past year or so, it seems Jelly Roll has collaborated with the bulk of major country artists in some way; on this set, he nods to his rock and rap roots, through collaborations with MGK, Ilsey and Wiz Khalifa.

Though his 2023-released, 13-track Whitsitt Chapel just missed the crowning spot on Billboard‘s Top Country Albums chart (and debuted at No. 3 on the all-genre Billboard 200), he seems poised to best those numbers with his new album.

One song from the album, “Get By,” has already been chosen as ESPN’s college football anthem for the 2024-25 season. Meanwhile, Jelly Roll has been bringing his redemptive songs to audiences across the country (including coveted performance venues such as Madison Square Garden) on his headlining Beautifully Broken Tour, which runs through November. With this album, he seems set to have plenty more life-giving songs to add to his live shows.

Below, we rank all 22 songs on Beautifully Broken.

Jelly Roll’s ‘Beautifully Broken’ Album Has Arrived: Stream It Now

Jelly Roll is Beautifully Broken, and is sharing his journey with fans on his vulnerable album that arrived on Friday (Oct. 11).

The 22-track album features previously released singles “I Am Not Okay,” “Liar” and “Get By,” as well as collaborations with Ilsey, Wiz Khalifa and MGK.

Beautifully Broken serves as the follow-up to Whitsitt Chapel, which was released in June 2023. The album peaked at No. 3 on the all-genre Billboard 200, reached No. 2 on Top Country Albums and took the No. 1 spot on Top Rock Albums. Jelly also got two 2024 Grammy nominations for best new artist and best country duo/group performance for “Save Me,” his collaboration with Lainey Wilson.

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The album roll out also involved giving back. The net profits from every pre-order of the project made via his website went to mental health and addiction organizations. The four organizations who will benefit are Wounded Warriors Project, Folds of Honor, the National Alliance on Mental Illness, and Shatterproof.

Jelly Roll is currently in the midst of a nationwide arena tour, which kicked off in August and will wind down with an Oct. 27 gig at the Spectrum Center in Charlotte, N.C.

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Stream Jelly Roll’s Beautifully Broken in full below.

Kane Brown Has a New Album & Tour Coming in 2025

Kane Brown will launch 2025 with a new album and a new tour when he releases his album The High Road on Jan. 24 and sets out on The High Road Tour beginning March 13 in San Diego, Calif.

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The tour will visit 23 cities, including two shows at Nashville’s Bridgestone Arena on April 11 and 12, before wrapping with two shows in Gilford, N.H., on May 24-25. Scotty McCreery, Mitchell Tenpenny, Ashley Cooke and “Austin” hitmaker Dasha will open shows on the tour.

The album will feature his current Billboard Hot 100 top 20 Marshmello collaboration “Miles on It” as well as “Fiddle in the Band” and the new song “Backseat Driver,” which was written by Jacob Davis and Jordan Walker (with production from Brown’s frequent creative collaborator Dann Huff). The High Road album will contain 18 songs, with “Backseat Driver” releasing Oct. 11.

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The new album and tour come as Brown has etched a path over the past decade from an indie artist building his fanbase through doing cover songs on social media, to placing 26 songs on Billboard‘s all-genre Hot 100 chart and earning 11 No. 1 Country Airplay hits. Along the way, the two-time ACM entertainer of the year nominee became the first artist to lead all five of Billboard‘s main country charts simultaneously. He’s also proven to a favored cross-genre collaborator, working with artists including Khalid, Nelly and Swae Lee, and recently teaming with Latin music star Carin León for the bilingual track “The One (Pero No Como Yo).”

He will also ring in the New Year by teaming with Jelly Roll to headline CBS’ New Year’s Eve Live: Nashville’s Big Bash at Nashville’s Bicentennial Capitol Mall State Park.

Shaboozey’s ‘A Bar Song (Tipsy)’ Is No. 1 Again on TouchTunes Chart

The top spot of the second iteration of the TouchTunes Frontline Chart is the same as its first: Shaboozey’s “A Bar Song (Tipsy)” reigns on the ranking for the third quarter of 2024.

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The TouchTunes Frontline and Catalog charts for the third quarter of the year track the most played music on TouchTunes jukeboxes from July 1 to Sept. 30, with the Frontline ranking inclusive of music released in the last 18 months, followed by the Catalog tally for any music that was released more than 18 months ago. TouchTunes has jukeboxes in over 60,000 locations worldwide. TouchTunes data is not factored into other Billboard charts.

Much like the first charts, which covered the second quarter of 2024 (April 1-June 30), “A Bar Song” is not only No. 1 on the Frontline Chart — it was also the most played song on TouchTunes overall, besting all entries on the Catalog Chart.

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Its continued reign is concurrent with the song’s ascension to No. 1 on the Billboard Hot 100 during the timeframe; its coronation occurred on the July 13-dated Hot 100, and it’s ruled for 13 weeks in all (including the most recent survey, dated Oct. 12).

The latest Frontline Chart represents the first full quarter of data for “A Bar Song”; Shaboozey released the song on April 12, 12 days into the second quarter of the year.

In quarter two, the second-most-played song on TouchTunes was, unlike “A Bar Song,” a much older release – Chris Stapleton’s “Tennessee Whiskey,” which reigned on the Catalog Chart. And while, yes, “Tennessee Whiskey” indeed remains atop the latest Catalog survey, it’s surpassed by another Frontline contender in Post Malone’s Morgan Wallen-featuring “I Had Some Help,” which lifts to No. 2 on the Frontline Chart after premiering at No. 3 in quarter two.

Like “A Bar Song,” the third quarter is also the first full tracking period of data for “I Had Some Help,” which was initially released May 10. The song preceded “A Bar Song” at No. 1 on the Hot 100, ruling for six weeks in all beginning in May.

With Stapleton’s “Tennessee Whiskey,” from his 2015 album Traveller, again leading the Catalog Chart and ranking as the third-most-played song overall, the country genre occupies the entire top three.

Teddy Swims’ “Lose Control” follows as the most-played non-country song, ranking at No. 3 on the Frontline Chart after appearing at No. 2 in the second quarter.

It’s one spot ahead of perhaps the biggest mover of the month (as well as the most-played hip-hop song): Kendrick Lamar’s “Not Like Us,” which leaps to No. 4. The Drake diss was released May 4, begetting an appearance at No. 18 on the inaugural Frontline Chart.

Wallen’s “Cowgirls,” featuring Ernest (No. 5), and Hozier’s “Too Sweet” (No. 7) are the two other new entries into the Frontline Chart’s top 10.

Meanwhile, the top three of the Catalog Chart remains intact, with the aforementioned “Tennessee Whiskey” followed by Toby Keith’s “I Love This Bar” and Garth Brooks’ “Friends in Low Places” at Nos. 2 and 3, respectively. Brooks & Dunn’s “Neon Moon,” a two-week No. 1 for the duo on Billboard’s Hot Country Songs chart in 1992, breaks into the top five, rising 6-4, and Wallen’s “Whiskey Glasses” (No. 8), Steve Earle’s “Copperhead Road” (No. 9) and Journey’s “Don’t Stop Believin’” (No. 10) reach the top 10 for the first time.

As for the top debut on either chart? Wallen again. “Lies Lies Lies” bows at No. 11 on the Frontline Chart following its July 5 release, followed by the Wallen-featuring “Whiskey Whiskey” by Moneybagg Yo at No. 12 after its June 14 premiere as part of the rapper’s album Speak Now.

Sure enough, Wallen boasts eight appearances across both rankings — six on Frontline and two on Catalog. He has double the entries of the next closest, Jelly Roll, who appears three times on Frontline and once on Catalog.

See both 25-position charts below.

TouchTunes Frontline Chart

1. “A Bar Song (Tipsy),” Shaboozey
2. “I Had Some Help,” Post Malone feat. Morgan Wallen (+1)
3. “Lose Control,” Teddy Swims (-1)
4. “Not Like Us,” Kendrick Lamar (+14)
5. “Cowgirls,” Morgan Wallen feat. ERNEST (+7)
6. “Last Night,” Morgan Wallen (-2)
7. “Too Sweet,” Hozier (+6)
8. “Fast Car,” Luke Combs (-3)
9. “Beautiful Things,” Benson Boone (-3)
10. “Save Me” Jelly Roll with Lainey Wilson (-2)
11. “Lies Lies Lies,” Morgan Wallen (debut)
12. “Whiskey Whiskey,” Moneybagg Yo feat. Morgan Wallen (debut
13. “Million Dollar Baby,” Tommy Richman (debut)
14. “Where the Wild Things Are,” Luke Combs (-4)
15. “White Horse,” Chris Stapleton (-4)
16. “Ain’t No Love in Oklahoma,” Luke Combs (debut)
17. “Pink Pony Club,” Chappell Roan (debut)
18. “Pour Me a Drink,” Post Malone feat. Blake Shelton (debut)
19. “I Am Not Okay,” Jelly Roll (debut)
20. “Houdini,” Eminem (debut)
21. “I Remember Everything,” Zach Bryan feat. Kacey Musgraves (-6)
22. “Lovin on Me,” Jack Harlow (-13)
23. “Wild Ones,” Jessie Murph with Jelly Roll (debut)
24. “You Proof,” Morgan Wallen (-7)
25. “Sweet Dreams,” Koe Wetzel (debut)

TouchTunes Catalog Chart

1. “Tennessee Whiskey,” Chris Stapleton
2. “I Love This Bar,” Toby Keith
3. “Friends in Low Places,” Garth Brooks
4. “Neon Moon,” Brooks & Dunn (+2)
5. “Son of a Sinner,” Jelly Roll (-1)
6. “Fat Bottomed Girls,” Queen (+1)
7. “Drinkin’ Problem,” Midland (+1)
8. “Whiskey Glasses,” Morgan Wallen (+5)
9. “Copperhead Road,” Steve Earle (+2)
10. “Don’t Stop Believin’,” Journey (+4)
11. “Something in the Orange,” Zach Bryan (+1)
12. “I Think I’ll Just Stay Here and Drink,” Merle Haggard (-3)
13. “Simple Man,” Lynyrd Skynyrd (+2)
14. “Rockstar,” Nickelback (+3)
15. “Family Tradition,” Hank Williams Jr. (+1)
16. “The Joker,” The Steve Miller Band (+2)
17. “Wasted on You,” Morgan Wallen (-7)
18. “Oklahoma Smokeshow,” Zach Bryan (+5)
19. “Thunderstruck,” AC/DC (+3)
20. “Brown Eyed Girl,” Van Morrison (-1)
21. “Should’ve Been a Cowboy,” Toby Keith
22. “Higher,” Creed (debut)
23. “Sweet Child o’ Mine,” Guns N’ Roses (+1)
24. “Truck Bed,” HARDY (-19)
25. “Bartender Song,” Rehab (debut)

Jelly Roll, American Greetings Launch Inspirational ‘Creatacard’ Collection

Current CMA entertainer of the year nominee Jelly Roll has teamed with American Greetings, as the company rolls out four new Creatacard digital greeting cards just ahead of World Mental Health Day on Oct. 10.

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The virtual cards will be free on Oct. 10 and were personally designed by Jelly Roll and his team. Each card features messages of encouragement and inspiration, including “We find hope when the times are hardest,” and “It’s okay to not be okay.” Each card also includes a clip of Jelly Roll’s song “I Am Not Okay,” from his upcoming album, Beautifully Broken, out Oct. 11. Each card can also be customized with photos and video, a personalized message, digital envelope liner and stamp.

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Jelly Roll is the latest country artist to join forces with American Greetings. Luke Combs launched a Father’s Day series in June, while Dolly Parton has created a variety of Creatacards with American Greetings and Lainey Wilson debuted her Creatacard collection with the brand earlier in the year.

“Since bursting on the music scene, Jelly Roll has been passionate about breaking down the stereotypes surrounding mental health issues,” Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings, said in a statement. “Having the opportunity to collaborate with Jelly Roll to bring this topic to life in a thoughtful way through virtual greeting cards is an honor and a great opportunity to help us achieve our mission to help make the world a more thoughtful and caring place.”    

Jelly Roll recently revealed the tracklist for his upcoming album, which will include collaborations with MGK (“Time of Day”), Ilsey (“When The Drugs Don’t Work”) and Wiz Khalifa (“Higher Than Heaven”). Jelly Roll’s “I Am Not Okay,” featured on the album, is currently at No. 5 on Billboard’s Country Airplay chart.

Strait From the Vault: ERNEST ‘Could’ Have a Hit With an Abandoned Gem

It’s a harsh fact of life for songwriters that the bulk of their creative output is consigned to a shelf, never to be heard outside a small group of friends and co-workers.

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By contrast, nearly every story a reporter turns in typically gets printed. And the vast majority of broadcasters’ voiceovers make it onto the airwaves.

But where the reporters and air personalities are tasked with turning in new content on a daily basis, a great song gets played repeatedly for weeks, months or years. So songwriters keep churning out new material on a regular basis, only to send it into a landscape where a fraction of the industry’s output ever gets significant attention. Under those conditions, ERNEST’s new single, “Would If I Could,” is an outright miracle, a song composed in the 1990s that spent most of the last 30 years collecting figurative dust on a digital shelf.

“There’s a thousand songs coming in today,” ERNEST speculates. “You can imagine, between now and 1993, how many songs are just sitting there.”

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Only one of those songs, though, was penned by Dean Dillon (“Tennessee Whiskey,” “Ocean Front Property”) and artist-writer Skip Ewing (“You Had Me From Hello,” “Love, Me”). They were two of country’s most significant writers during the ’90s, but they only collaborated once. Ewing brought in the hook, they worked through it in short order — and never tackled another song.

“I had that little idea, ‘I would if I could,’ and when I knew I was going to write with him, I thought, ‘Well, that could be right in his wheelhouse,’” Ewing remembers. “We didn’t spend very much time together, and I’ve never talked to him since. It’s the only song we’ve ever written.”

The title, “I Would If I Could,” is a phrase that stands on its own, but it’s also part of a larger meme, “I would if I could, but I can’t, so I shan’t,” that has been in circulation for decades. It appears, in fact, in the dialogue of Jim Parsons’ nerdy Big Bang Theory character, Sheldon Cooper.

Funny enough, neither Ewing nor Dillon had ever heard it. But when they chipped away at the chorus, they ended up chasing a more colloquial version of the same sentiment: “I would if I could, but I can’t, so I won’t.” And then they tagged it with an extension: “But I want to.”

The chorus became an intricate word puzzle. “Want,” “like” and “love” are weaved into the text — along with “I’d love to say, ‘Yes’ ” and “I’m tellin’ you, ‘No.’ ” That maze is attached to a spiraling melody that sounds, as ERNEST notes, a bit like the George Strait hit “The Chair,” written by Dillon.

The first verse — cast in a lower range with a different, but compatible, phrasing — established the story of a former partner asking for a second chance. The singer is respectfully skeptical, though tempted, and the melancholy tone and winding melody add heartbreaking tension to the encounter. “He’s trying to say no,” Ewing observes. “If he was sure, the ‘I want to’ wouldn’t be there, so I still don’t know which one wins.”

Strait, who famously recorded dozens of Dillon’s compositions, got the first crack at “I Would If I Could.” “Every Monday of the week George recorded, I’d go to his office at 10 a.m. in the morning over at [manager] Erv [Woolsey’s] place,” Dillon says. “The stuff he’d like, he’d keep, and then when he cut the session, if I got something, it was all good. And most of the times I did.”

Strait apparently liked “I Would If I Could,” because it got considered during a session. Producer Joey Moi (Morgan Wallen, Florida Georgia Line) notes that when they worked on ERNEST’s recording, fiddler Larry Franklin recognized the song from that earlier Strait date. Strait had toyed with it during that session, but had other songs that were just as good and passed on “I Would If I Could.” Dillon was unaware that Strait had come that close to cutting it. “That’s one more thing I can b–ch to him about,” Dillon deadpans.

The song languished in the Sony/ATV vault for years until July 2023 when Ewing’s demo was issued on numerous platforms. Lainey Wilson cut a version with a fair amount of minor chords for Apple Music’s Lost & Found series, appearing in November 2023. And Dillon’s daughter, Jessie Jo Dillon (“Messed Up As Me,” “Am I Okay?”), brought it to ERNEST’s attention. He loved it.

“All of it,” he clarifies. “The way it felt; I thought the lyric was awesome. Skip’s performance on the demo is very inspiring as well. I mean, Dean Dillon guitar chords and melodies are just as much of a signature as a Banksy painting.”

ERNEST cut his own version of “I Would If I Could,” mixing a few old-school session players — including Franklin and guitarist Brent Mason — with other musicians who have joined the A-list ranks in more recent years. They developed a starkly spacious arrangement, with Bryan Sutton’s acoustic guitar leading the opening verse. Jerry Roe doesn’t start his drum part until the second line of the chorus, and much of the band — including Franklin, Mason, Sutton and steel guitarist Dan Dugmore — operated in unison on many of the key instrumental turnarounds, mimicking a signature Strait element.

“It has to sound like an old classic George Strait song,” Moi says. “We all heard it and barely had to talk about it in the room. It was so obvious how it had to be cut. Every musician walked away and knew the assignment.”

The sparseness of the track let the nuances of ERNEST’s vocals shine. He enunciates the consonants crisply, his breaths are detectable, and those touches enhance the fragility in his performance. “It had to be intimate, but it also had to hurt at the same time,” Moi says. “That’s a hard thing for certain singers to do. Some singers, they kind of have one gear and they sing one way, and they don’t emote the best. But ERN, I feel like he nailed it.”

Wilson added her voice to ERNEST’s version, and their collaboration appeared in April. But she had her own album in the works, and Big Loud released his solo version of “Would If I Could” (the first “I” is shaved off the title) to country radio via PlayMPE on Aug. 21. “Lainey is one of the busiest women in country music, rightfully so,” ERNEST says. “I can’t burden her with another thing to do, but I still want this song on country radio.”

Its official impact date is Oct. 7. Two previous hits, “Flower Shops” and “Cowboys,” teamed him with Wallen; surprisingly, “Would If I Could” — after sitting ignored for three decades — is ERNEST’s first solo release to radio.

“I’m super thankful for the features I’ve had at radio,” he says, “but I’m excited to go do the work it’s going to take to run this song as far as it can go.”