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Stephen Colbert took aim at Kid Rock‘s transphobic response to trans activist Dylan Mulvaney’s team-up with Anheuser-Bush’s Easy Carry Contest in the cold open to Tuesday night’s (April 11) The Late Show in a parody ad for “Shaft Beer.”
The piece began with a brief bit of news footage of the backlash against the beer giant issuing a personalized, commemorative gift can for influencer Mulvaney. It then cut to the now-infamous video posted by Rock in which he attempted to obliterate 12-packs of Bud Light with a semi-automatic rifle.
“Are you tired of woke beer that blurs gender lines?” a manly voiceover asks amid images of a rainbow Bud Light float at a gay pride event in the Colbert video. “Want to drink the beer that you were assigned at birth? Then reach for Shaft Beer, the only brew that comes in a can shaped like a penis so you know just who it’s for,” it continues as manly men grab a hold of the cans and raise the hyper-masculine brew to their lips.
“Pop one open and put it in your mouth,” the narrator encourages amid an image of two dudes hanging out around a grill with their fingers wrapped tightly around the phallic cans. “Shaft harkens back to a golden time when men knew how to do man stuff, like grab-a–ing in the shower. So tug on a Shaft today.”
And, if that’s too much for your beer gut, the fake promo adds another option: Shaft Light. “It’s the same beer, but in a can the size of Kid Rock’s penis,” it promises of the two-inch mini version.
Though Rock never mentions Mulvaney (or the word “trans”) in his video, the brew-ha-ha appears to have been kicked off earlier this month when transgender TikTok star and social media influencer Mulvaney shared a video of herself participating in Bud Light’s Easy Carry Contest for the end of the NCAA’s March Madness. In the clip, she revealed that the company helped her celebrate her “365th day of womanhood” with “possibly the best gift ever” — a commemorative can of Bud Light with Mulvaney’s face on the side.
Bud Light parent company Anheuser-Busch told Billboard in a statement that the commemorative cans bearing Mulvaney’s face are “not for sale.” That didn’t stop right-wing commentators and country stars including Travis Tritt and John Rich from saying that they would boycott the many products from the world’s leading beer seller, which also include the brands Busch, Stella Artois, Michelob Ultra, Hoegarden and dozens of others.
Colbert also hit on the topic in his monologue, alluding to the raft of “toilet stuff” Republican lawmakers have been laser focused on lately as conservative politicians in Iowa, Arkansas, Oklahoma and Tennessee have passed bills addressing bathroom use for trans people amid other attacks on the rights of trans people.
He also mentioned a recent anti-trans bill in Florida, noting that Republican lawmaker Webster Barnaby referred to living in a society with trans people as akin to watching an X-Men movie earlier this week. “It’s like we have mutants living among us on planet Earth,” Barnaby said in a hearing. “We have people that live among us today on Planet Earth that are happy to display to display themselves as if they were mutants from another planet. This is the planet Earth!”
Colbert noted that the X-Men are from planet Earth. “Second, if you are against trans people, why would you compare them to incredibly cool superheroes with laser eyes, indestructible skeletons or who control the weather with sexiness?” he wondered. “Most importantly, the entire message of all these movies is that society should accept everyone, no matter their differences.”
Colbert also said that late Marvel genius Stan Lee said that he created the X-Men characters as a metaphor for civil rights, and that the franchise is explicitly a “gay-rights parable.” The host, who played a clueless conservative blowhard for a decade on The Colbert Report, then reported that “right-wing nutjobs” are not just focused on bathrooms, but also on beer.
He ran a headline showing some conservatives calling for a boycott of Bud Light over its celebration of Mulvaney, then doubled down on Rock’s video. “The charge was led by conservative thought leader Kid Rock,” he said before playing the video again and adding that Texas congressman Dan Crenshaw also tried to “get in on the dumb” with his own viral video attempt.
In Crenshaw’s case, though, the video didn’t mean what he thought it meant. The former Navy SEAL tried to prove his anti-Bud bona fides by saying that he was going to throw out every Bud Light in the house. After fumbling around and failing to find a Bud in his mini fridge, though, Crenshaw mumbled, “Well, I guess that was easy.” Colbert then cited some internet sleuths who saw some Karbach beers front and center in the shot — like Bud and Bud Light, Karbach is made by Anheuser-Busch.
Check out the Late Show videos below.
The late Kenny Rogers‘ first posthumous album, Life Is Like a Song, is set to release June 2 via UMe.
Rogers, who notched a successful career in pop music with the band First Edition in the 1960s and then transitioned into a solo country music career that ultimately earned him membership into the Country Music Hall of Fame in 2013, died on March 20, 2020, from natural causes at the age of 81.
Life Is Like a Song marks the first non-holiday studio album from Rogers in a decade, and his only non-compilation/non-reissued full-length album to be released on vinyl since 1991. The project will include songs that were deeply personal to the late singer-songwriter, and will be available digitally as well as on CD and vinyl.
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Curated and executive produced by Rogers’ widow, Wanda Rogers, the album includes eight never-before-heard recordings, spanning from 2008 to 2011. A digital deluxe version of the project will include two bonus tracks: a cover of the classic “At Last,” and the Buddy Hyatt-penned original “Say Hello to Heaven.”
“I think the record is fabulous, and it is going to make Kenny so proud,” said Wanda Rogers via a statement. “These songs are such a beautiful reminder of his love ‘for the feelings a song can make’ for a person. He would often say that he wanted his songs to be ‘what every man wants to say, and every woman wants to hear.’ I think there are a lot of those moments on this album. This is a very special record to me and our family because it really tells the story of our life together, and I feel his fans will also relate to it in a big way because it walks the listener through the seasons of life that we all experience in one way or another. There is joy, there is love, there is family, there is uncertainty, there is pain, there is faith … it’s emotional and real. This is the kind of music Kenny loved to make.”
Two songs from the album are available now for streaming: “Love Is a Drug,” co-written by Rogers’ longtime musical partner and former New Christy Minstrels bandmate Kim Carnes, as well as Rogers’ rendition of The Temptations’ hit “I Wish It Would Rain.”
The album also features a collaboration between Rogers and his longtime friend and collaborator Dolly Parton, who together notched the enduring hit “Islands in the Stream.” In the mid-aughts, they teamed up again for “Tell Me That You Love Me,” produced by Tony Brown. The song originally appeared on a 2009 compilation.
The album also includes Rogers’ rendition of the Lionel Richie-penned song “Goodbye,” which also previously appeared on the same 2009 compilation. The album also features Rogers’ rendition of Eric Clapton’s “Wonderful Tonight,” while “Am I Too Late,” originally recorded for Rogers’ 1977 album, Daytime Friends, gets reimagined as a duet with Kim Keyes.
Perhaps the fulcrum of the album is the previously unreleased “Catchin’ Grasshoppers,” a tribute to Rogers’ twin sons with his wife, Justin and Jordan. Written by Laura McCall Torno and Earl Torno, with production work from Rogers and Randy Dorman, the song honors Rogers’ children and the memories he made with them.
See the tracklist for Life Is Like a Song below:
“Love Is a Drug”
“I Wish It Would Rain”
“Am I Too Late” (with Kim Keyes)
“Tell Me That You Love Me” (with Dolly Parton)
“Straight Into Love” (with Jamie O’Neal)
“Wonderful Tonight”
“Catchin’ Grasshoppers”
“That’s Love to Me”
“I Will Wait for You”
“Goodbye”
Amazon Music will serve as the exclusive streaming home for this year’s Stagecoach Festival, which takes place April 28-30 in at the Empire Polo Club in Indio, Calif.
The livestream will be available on the Amazon Music channel on Twitch and Prime Video, starting at 3 p.m. PDT each day, courtesy of sponsors T-Mobile, Magnum Ice Cream and finance company SoFi.
As part of the build-up to the Goldenvoice-presented festival, Amazon will release Amazon Originals from a number of artists preforming at the event, including BRELAND’s reimaging of his track “Happy Song” featuring Danielle Bradbery, and Luke Grimes’ cover of Blaze Foley’s “Clay Pigeons.”
Among the other acts playing the 15th edition of Stagecoach are Chris Stapleton, Jon Pardi, Kane Brown, Lainey Wilson, Luke Bryan, Old Dominion, Gabby Barrett, Brooks & Dunn, Diplo, Bryan Adams, Jackson Dean, Priscilla Block, Keb’ Mo’ and Bailey Zimmerman.
Once on site, Kelly Sutton and Amber Anderson, hosts of Amazon Music’s Country Heat Weekly podcast, will interview participating artists from the Amazon Music backstage set.
Amazon Music will also host the Amazon Music Live lounge, located in the vendor area. The air-conditioned lounge will include charging stations and behind-the-scenes content broadcast on a jumbo screen.
In addition to seeing Yellowstone star Grimes perform, Stagecoach will provide an ever bigger Yellowstone tie in as the Dutton Ranch from the Paramount Network’s hit show will be transported to the desert. Fans will be able to play in a Yellowstone cornhold competition, as well as purchase items from a Yellowstone Airsteam pop-up shop.
Morgan Wallen simultaneously tops the Billboard Artist 100, Billboard Hot 100 and Billboard 200 charts (dated April 15), ruling as the top musical act with both the No. 1 song and album in the United States for the second time in his career.
Wallen is now the eighth artist to spend multiple weeks leading the Artist 100, Hot 100 and Billboard 200 charts at the same time.
Wallen first tripled up atop the three tallies dated March 18, as his LP One Thing at a Time launched atop the Billboard 200 and its single “Last Night” hit No. 1 on the Hot 100. The set scores a fifth week at No. 1 on the latest Billboard 200 with 173,000 equivalent album units earned (March 31-April 6), according to Luminate, while “Last Night” rebounds for a second week atop the Hot 100.
Most Weeks Simultaneously Leading the Artist 100, Hot 100 & Billboard 200 Charts
16, Drake
15, Taylor Swift
9, Adele
5, The Weeknd
2, Ariana Grande
2, Ed Sheeran
2, Harry Styles
2, Morgan Wallen
1, Beyoncé
1, Justin Bieber
1, BTS
1, Camila Cabello
1, Future
1, Kendrick Lamar
As Wallen’s “Last Night” returns to No. 1 on the Hot 100 for a second total week on top, it becomes the first song by a male artist and no accompanying acts to have notched multiple weeks at No. 1 on the Hot 100 and the Hot Country Songs chart, where it claims a ninth week on top, since Glen Campbell’s “Rhinestone Cowboy” in 1975. Wallen places 12 songs on the latest Hot 100, after simultaneously charting a new one-week record 36 songs on the survey dated March 18, all from One Thing at a Time.
Wallen has now spent 11 total weeks at No. 1 on the Artist 100, extending his record for the most among core country acts.
The Artist 100 measures artist activity across key metrics of music consumption, blending album and track sales, radio airplay and streaming to provide a weekly multidimensional ranking of artist popularity.
The Grand Ole Opry has revealed eight artists chosen to take part in this year’s Opry NextStage program, marking the largest class in the program’s history.
The 2023 class members are Ashley Cooke, ERNEST, Jackson Dean, Chapel Hart, Corey Kent, Kameron Marlowe, Megan Moroney and Ian Munsick.
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ERNEST released the deluxe version of his Flower Shops album earlier this year, and earned a top 20 Billboard Country Airplay hit with the Morgan Wallen-featured title track. Jackson Dean’s debut single, “Don’t Come Lookin’,” reached the top five on the Country Airplay chart, while Moroney‘s “Tennessee Orange” currently sits at No. 17 on the same chart. Kent’s single “Wild as Her” resides at No. 8 on the Country Airplay chart.
Familial trio Chapel Hart, known for its performances on America’s Got Talent, will release its debut album Glory Days on May 19. Meanwhile, Munsick just released his new album, White Buffalo, which includes collaborations with Cody Johnson, Vince Gill and Marty Stuart.
The Grand Ole Opry will officially introduce the new NextStage class with an Opry NextStage Live concert at Lava Cantina in Colony, Texas, on May 10 at 2:30 p.m., leading up to the 58th annual Academy of Country Music Awards on May 11. The Opry NextStage Live concert will air live on Circle Network. Following the show, the artists in the Opry NextStage program will be featured throughout the year, with original Opry content, performances on the Grand Ole Opry and support across the Opry Entertainment platforms, including WSM Radio and Circle Network.
“Opry NextStage is a testament to the Grand Ole Opry’s longstanding reputation as a trusted curator in Country music and its commitment to nurturing and showcasing exceptional new talent, as it has done for almost a century” said Jordan Pettit, director of artist relations and programming strategy of Opry Entertainment Group. “This year’s new artist class, much like previous classes, showcases exceptional creativity across various musical styles, and we are excited to carry on the Opry tradition by introducing this exciting group of rising artists to fans.”
Tickets will be available through an exclusive pre-sale beginning Thursday, April 13, at 10 a.m. CT. General public on-sale will begin Friday, April 14, at 10 a.m. CT via Eventbrite.
The Opry NextStage program launched in 2019 and has featured artists including Lainey Wilson, Morgan Wade, Elvie Shane, Yola, Breland, Parker McCollum and Riley Green.
The Grand Ole Opry has made strides in offering its platform to highlight a range of new artists, from welcoming more than 100 artists to make their Grand Ole Opry debut performances in 2022, to making a minority investment with country music website Whiskey Riff and playing a role in the inaugural People’s Choice Country Awards, slated to air Sept. 28 at 8 p.m. ET/PT across NBC and Peacock, live from the Grand Ole Opry stage.
Brothers Osborne unleash a trio of new tracks this week, while Tanya Tucker celebrates her upcoming Country Music Hall of Fame induction with a first glimpse into her upcoming album. Meanwhile, Aaron Crawford nods to his trusty six-string companion, and Ray Fulcher and Tenille Arts team for an ode of gratitude.
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Brothers Osborne, “Nobody’s Nobody,” “Might as Well Be Me” and “Rollercoaster (Forever and a Day)”
Hitmakers and critical darlings Brothers Osborne team with a new producer, Mike Elizondo, as they return with a trio of gut-punching tracks, marking their first music since the deluxe version of their Skeletons album. “Nobody’s Nobody” is a heartening track that nods to the fact that everyone makes an impact on somebody. “Some people never ever make a name/ But change the game in someone’s story,” TJ sings, backed by John’s bluesy guitar work.
“Might as Well Be Me” is a careening barn burner, with a rollicking groove every bit as impressive as the duo’s previous hit “It Ain’t My Fault,” while maintaining that “Somebody’s gotta shake things up… might as well be me.” Notably, they change gears on the piano and string-led ballad “Rollercoaster,” delving into a romance between two emotional polar opposites and the balance they each bring to the relationship. These well-grounded tracks are a promising glimpse into their upcoming album.
John King, “Make More Time”
King has already proven his sturdiness as a songwriter (through penning songs including Randy Houser’s “We Went”) and an artist (via his 2021 album Always Gonna Be You). But in his latest, he ponders the gravitas of everyday moments — a childhood birthday, or a phone call with an octogenarian loved one — in light of mortality. King’s supple vocal can ride the smooth tenor notes before breaking into a baritone just raspy enough to capture the longing and resignation in the line, “I can make a little money on the side/ But damn, I can’t make more time.”
Tanya Tucker, “Kindness”
Newly minted Country Music Hall of Fame inductee-elect Tucker wasted no time capitalizing on the announcement of her upcoming inclusion into country music’s most coveted membership, announcing her new album, Sweet Western Sound, to arrive June 2. As with many tracks on her previous effort, the Grammy-winning While I’m Livin’, the first taste of her upcoming project, “Kindness,” finds Tucker reflecting on her sinuous life journey, along with the lessons learned through the zeniths and hollows.
“I found glory in the ruins of the best-laid plans,” she ruminates triumphantly on this track, written by twin musician-writers Tim and Phil Hanseroth (known for their work with Brandi Carlile, who co-produced Sweet Western Sound with Shooter Jennings). Beyond the reflection, she pleads for kindness and understanding, and with her signature vocal, Tucker delivers.
Aaron Crawford, “Strings of This Guitar”
Northwest native Crawford telegraphs a nod to his constant companion of “wood and wire,” a well-worn six-string guitar that “took me on a winding road that dreamers understand,” on this tale of ambition-fueled perseverance. Along the way, his notes his trusty guitar has not only served as a bolster for his voice, but a salve for onstage loneliness and anxiety. The woozy, emotional ties depicted within should resonate with any number of musicians and artist-writers.
Chase Matthew, “Come Get Your Memory”
With his latest, Matthew aims squarely for the country/rock and bro-country-tinted amalgam dominating country streaming charts at the moment. In this track Matthew wrote with Casey Brown and Jordan Minton, he faces a home filled with his ex’s memories and begs to her to take them, along with everything else she took when the relationship fizzled. The radio-ready “Come Get Your Memory” is the title track to Matthew’s upcoming debut album for Warner Music Nashville, a 25-song sprawl out June 9.
Nicholas Jamerson, “Billy Graham Parkway”
Sinewy guitar fills this stately-sounding track, which ponders the greed and emptiness in the years and months leading up to a three-car pileup on Billy Graham Parkway. “Was the money you made worth the price that you paid/ Selling Jesus on cable TV?” Jamerson sings pointedly on this track, which was written by Jamerson’s late friend, Allun Cormier. The song takes its name from a stretch of road in Charlotte, North Carolina named for the evangelist Billy Graham. Jamerson’s upcoming album, Peace Mountain, releases May 19.
Ray Fulcher with Tenille Arts, “After the Rain”
The multi-talented Fulcher is known in songwriting circles for contributing to a range of hit songs for artists including Luke Combs (“When It Rains It Pours,” “Does to Me”) and as an artist on his own project Spray-Painted Line. Here, he teams with “Somebody Like That” hitmaker Tenille Arts for this earnest ode of love and gratitude for someone who “picked up the pieces when my heart was breaking/ since you showed up nothin’s been the same.” Their vocal interplay is terrific, with Arts’ penetrating soprano balancing Fulcher’s warm baritone. Fulcher wrote the song with AJ Pruis and Matt Jenkins, together crafting a song that serves as a balm of gratitude in a divisive age.
Remy Garrison, “As I Go”
While numerous country songs amount to little more than a list of nostalgic country “bona fides,” Alabama native and Nashville resident Garrison distills a list of her own — namely, a rundown of lessons she’s learned about love. “Don’t let a fool kiss ya/ Don’t let a kiss fool ya,” and “Don’t shop for white on an empty heart,” are a few of of the hard-fought gems Garrison advises, on this track written by Adam Wood, Lena Stone and Taylor Watson. Garrison is known for her previous single releases such as “Anymore” and “Young and Restless,” but this release further showcases her ear for sturdy songcraft and interpretive talents.
The modern country music business is putting a little of the western back into country & western.
The C&W phrase was dismissed years ago: The Recording Academy dropped “Western” from its category names in conjunction with the 1968 Grammy Awards, and the Academy of Country Music snipped the “& Western” from its organizational banner in October 1973. But there is a noticeable western resurgence taking place.
Former rodeo pro Cody Johnson is becoming a consistent trophy-winner, Jon Pardi and Midland represent western fashion and attitudes, and Dierks Bentley draws frequently on his Arizona roots for storylines that reflect the atmospheric heritage of his home state and regional sister Colorado. Extending the trend, Wyoming native Ian Munsick’s second Warner Music Nashville album, White Buffalo, incorporates lonesome steel, cowboy imagery and Amerind-flecked musical grounding.
“A lot of people still view cowboys and Native Americans as enemies because that’s what Hollywood has shown us over the years,” Munsick notes. “But they live hand in hand and they’re actually the same people, so there’s a lot of Native American influences on my album.”
Lainey Wilson is particularly bringing the West to life with her current single, “Heart Like a Truck,” which won a CMT Award on April 2 for its horse-themed video, while the song is also featured in a horsepower-themed Ram Trucks commercial. Given her role in the Paramount+ series Yellowstone, it’s no surprise that Wilson sees that series as a strong driver in the trend.
“I don’t know why western ever went out of style to begin with,” she says.
For years, the cowboy was a dominant figure in entertainment. Roy Rogers, Gene Autry, Tex Ritter, Rex Allen and The Sons of the Pioneers were among the singing cowboys who kept the tumbleweeds rolling on the silver screen. Even when western vocalizing fell out of favor, cowboy dramas remained plentiful on the big screen and on TV, where over 100 westerns landed on network schedules in the ’50s and ’60s, including Gunsmoke, Big Valley, Rawhide and The Cisco Kid. Marty Robbins kept western tones alive on country radio even after they had left movie theaters, fashioning classic cowboy songs such as “El Paso,” “Big Iron” and “Cowboy in the Continental Suit.”
Miranda Lambert’s Palomino single “If I Was a Cowboy” obliquely referenced him with the phrase “big iron hips.”
“I love westerns, and I’m a huge Marty Robbins fan,” says co-writer Jesse Frasure (“Dirt on My Boots,” “What’s Your Country Song”). “Any of that kind of stuff and those melodies, I’m always a fan of doing.”
Los Angeles’ country/rock movement, which occurred during Robbins’ peak years, likewise threaded cowboy ideals into the Stetson, cactus and “Desperado” themes and images of The Flying Burrito Brothers, Eagles, The Byrds and Poco. That era, which brought an adult viewpoint to the pop and rock music that preceded it, is celebrated in the aptly timed Country Music Hall of Fame and Museum exhibit “Western Edge.”
“They wanted to write songs that were about home, about love, about relationships as modern relationships were at the time,” museum writer-editor Michael McCall says. “They wanted to take it away from the sort of rock’n’roll fantasy stories and make it about real stuff.”
Like those acts, Tanya Tucker sees no-nonsense characters as a major part of western standards. Revealed April 3 as a 2023 Hall of Fame inductee, Tucker counts the cowboy-themed “Texas (When I Die)” and “It’s a Cowboy Lovin’ Night” among her hits, and her next album, Sweet Western Sound, is due June 2.
“I’m into real shit,” she says. “The difference between a cowboy story and a fairy tale is a fairy tale starts out with ‘Once upon a time,’ and to me, a cowboy story starts out with ‘This ain’t no [phony] shit.’”
Unreality is a major function of modern life. The rise of artificial intelligence is just the latest entrant alongside deep fakes, programmed sound and video games — all of which represent some level of virtual mimicry. As a tonic, the physical work and outdoor lifestyle associated with the cowboy are likely a major attraction behind the resurgence of the West.
“I think the further we get into the future, and our society is so reliant on screens and technology, that we really want to go back to the old ways of life,” suggests Munsick. “That’s living under the stars and having free range to roam around in. That’s what the West offers.”
That creates a certain dichotomy in the current trend. Kassi Ashton, who inserted what she calls a “spaghetti western” steel guitar into her single “Drive You Out of My Mind,” sees the cowboy ideal being applied to small-screen social media.
“The trending aesthetic for this summer is coastal cowgirl,” she notes. “That’s all over TikTok, and it’s crazy how trends happen. You get into a whole discussion why. I think that inflation-wise and everyone being broke right now being tied to a Western, simple, coastal, rustic thing is not a coincidence.”
This wave is not likely to inspire country music to reestablish the dated country & western brand. Back in 1980, the genre rode the Urban Cowboy movement for a year or two before it petered out. But it does hint at a reexamination of ideals, both in the arts and in humanity.
In the end, the West is less about the lasso, the six-shooter or the Stetson than it is about integrity and trustworthiness, Wilson maintains. As well as dogged individualism.
“My daddy is a real-life cowboy,” she says. “He stands up for what he believes in. Don’t take no shit.”
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Days after country singer Travis Tritt said he would be banning Anheuser-Busch beverages from his backstage hospitality riders, The Offspring guitarist Noodles responded by announcing that the veteran punk act is doubling down on the Bud products.
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“We are going to be adding Anheiser-Busch products & Jack Daniels to our hospitality rider just to piss off a bunch of dimwitted bigots who fear what they don’t understand,” wrote the 60-year-old guitarist born Kevin John Wasserman. “I know a s–t-ton of artists who feel exactly the same. (And we all drink A LOT).”
Noodles retweeted Tritt’s original post, in which he announced that he’d be “deleting” all Anheuser-Busch products going forward, adding, “I know many other artists who are doing the same.” Tritt’s action came after backlash against the brand — whose products include Budweiser, Bud Light, Michelob, Rolling Rock, Busch, Shock Top and many more — for teaming up with transgender activist Dylan Mulvaney in a March Madness campaign. Trans singer Laura Jane Grace responded to Tritt’s tweet by turning around a frequent right-wing insult against liberals on the 60-year-old country act, “Snowflake,” they wrote.
Tritt’s announcement came after MAGA-hat wearing rapper-turned-country singer Kid Rock opened fire on cases of Bud Light with a military-style assault rifle while announcing, “f– Bud Light and f–k Anheuser-Busch.”
While neither Tritt nor Rock specifically referred to Mulvaney or AB’s partnership with the TikTok star, the “Foolish Pride” country singer’s run of tweets about breaking up with AB also included his posting of a Jack Daniel’s ad featuring a trio of drag performers (BeBe Zahara Benet, Trinity Taylor and Manila Luzon) as part of the brand’s pact with RuPaul’s Drag Race alums on the “Drag Queen Summer Glamp” campaign.
“All the @JackDaniels_US drinkers should take note,” Tritt wrote while noting that he was on a a Bud-sponsored tour in the 1990s while lamenting the brand’s merger with Belgian beverage giant InBev in 2004.
In a statement to Billboard, Jack Daniel’s stood by its Glamp campaign and its support for the queer and trans communities. “Jack Daniel’s is made with everyone in mind, including the LGBTQ+ community,” a spokesperson said. “As a longtime champion of the LGBTQ+ community, Jack Daniel’s celebrates individuality and living life boldly on your own terms.”
As previously reported, AB did not respond to a request for comment regarding Tritt’s tweets, but in a previous statement shared with Billboard the brand also stood by its inclusive stance. “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” a spokesperson said. Tritt has declined Billboard‘s request for further comment.
See Noodles’ tweet below.
We are going to be adding Anheiser-Busch products & Jack Daniels to our hospitality rider just to piss off a bunch of dimwitted bigots who fear what they don’t understand. I know a shit-ton of artists who feel exactly the same. (And we all drink A LOT) https://t.co/z94xPnobVi— Noodles (@TheGnudz) April 6, 2023
While country radio these days is filled with songs steeped in nostalgic imagery of pickup trucks, dirt roads and suburbia, Wyoming-born Ian Munsick weaves a thread of Western sounds and themes that defined an earlier era back into the genre.
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The tracklist for his sophomore album, White Buffalo (out tomorrow, April 7, on Warner Music Nashville) advances that purpose. Dotted with song titles such as “Ranch Hand,” “Arrowhead,” “Horses and Weed” and the title track, the tracklist teases the songs’ ability to capture the spacious landscapes of Munsick’s childhood on a cattle ranch in northern Wyoming. They would tend to animals and mend fences by day, but when the work was done, his family — especially Munsick’s father and two older brothers — would play classic country songs on the back porch, or create new music in his father’s small home studio.
“From the time we were five years old, me and my older brothers were all playing piano, and that escalated into other instruments,” Munsick says, leaning back in his chair at the Warner Music Nashville office. My dad can play every instrument.”
Munsick and his two older brothers formed The Munsick Boys, and by the time he was eight, they were playing rodeos, dances and private events throughout the Rocky Mountain region. In high school, Munsick realized his creative endeavors pulled toward contemporary country. In 2017, Munsick released the fiddle and mandolin-driven “Horses Are Faster,” which gained traction locally, filling Munsick with the confidence to chase his musical ambitions to Nashville.
“Coming out of high school, the music I gravitated toward wasn’t as traditional as [my brothers’],” he explains. “Just being the youngest boy, I grew up with streaming and had access to a lot more music from a younger age. I had a lot of influences that weren’t just country music.” He cites Eminem, Fleetwood Mac and The Beatles (“my favorite band of all time,” Munsick says) as among those influences. “Eminem is one of the best writers and lyricists music has ever had,” Munsick adds. “He would kill it in country music, he would kill it in rock music.”
Munsick relocated to Nashville almost 10 years ago to attend Belmont University and pursue music. He signed with Warner Music Nashville in 2020; his major label debut, Coyote Cry, was released a year later. On his new album, he collaborates with Country Music Hall of Famers Vince Gill and Marty Stuart.
Gill co-wrote and contributes vocals on “Field of Dreams,” which takes its inspiration from the 1989 Kevin Costner movie of the same name — though instead of referencing a baseball diamond, the song is a nod to the Wyoming plot of land on which Munsick’s parents raised their family.
“The ranch I was raised on has this beautiful, 30-acre pasture right at the base of the Big Horn Mountains,” Munsick says. “I’ve written a lot of my best songs on that back porch, watching the horses run on it and the red Angus cows grazing.”
Munsick’s father made his way to Wyoming from New Mexico, working on various cattle ranches and playing music. Munsick’s parents met at one of his father’s concerts and soon married.
“By the time I was about four, my parents didn’t want to work for anybody anymore,” he recalls. “So they bought their own land, and we lived in a trailer for about three years while they built their dream house on it. They raised us to work the land and be self-sufficient.”
Throughout the album, there are moments that also pay homage to Native American culture. Munsick grew up near the Crow Native American reservation that sits on the border of Wyoming and Montana.
“The reservation is probably three miles away from our house,” Munsick says. “A lot of the Crow Native Americans went to school where I did, and we played on the same sports teams and were friends. And cowboy culture is heavily influenced by the Native Americans — there is a lot of commonality, with the land and horses and cattle. As a country music artist, it’s important to bring your unique perspective on home. Being from where I’m from, I have an obligation to that area to bring light to the Native American culture and how it’s influenced me.”
Stuart co-wrote and played guitar on White Buffalo’s closing track, “Indian Paintbrush,” which takes its name from the Wyoming state flower. In its own way, the album extends the work Stuart began in 2005, when he released the concept album Badlands: Ballads of the Lakota, about the plight of the Lakota Sioux — and that of one of Stuart’s mentors, the late Johnny Cash, who released the 1964 concept album Bitter Tears: The Ballad of the American Indian.
“He’s as talented and humble as they come,” Munsick says of Stuart. “I knew he would like the idea for the title and we wrote it as kind of a tribute to the land. That’s obviously a common theme in my music, but I don’t think people realize that cowboy culture and cowboy lifestyle respects the land as much as we do. We live off the land.”
Resonating on an even more personal level is “Little Man,” a tribute to Munsick’s son, Crawford. Munsick wrote “Little Man” with Adam James and Ben Simonetti as all three men were expectant or new fathers.
“It is special, because all three of us had a unique perspective on being a dad; Adam came up with the intro line about the snow cone [“Little Man, with the snow cone in your hand/ Most of it’s on your face”], because his kid was two. I knew I wanted all the players on the song to be dads of boys, too, so they added that extra emotion to it. So everyone that touched that record is a boy dad.”
Cody Johnson provides another collaboration on the album, with “Long Live Cowgirls,” a tip of the hat to the tough-minded, independent women of the West. The two first connected in 2021, when Munsick opened for Johnson on tour — but it was Munsick’s wife and manager Caroline who sealed the collaboration.
“Cody would be side stage every night that I played, and I could tell he was observing how the crowd was responding. We already had the song recorded, but Caroline felt he should be on it and asked if he would sing on it. He went on his tour bus, listened to it and came right back out and was like, ‘Hell yes, I want to be on that.’ He believed in me and he’s helped me so much as an artist.”
The song is also the namesake of Munsick’s current tour, which will culminate May 16 with his first headlining show, at Nashville’s Ryman Auditorium. Though country music today is rarely referred to by its former moniker “Country & Western,” Munsick and Johnson are among a growing crop of artists whose music draws from their Western roots — including Munsick’s fellow Wyoming native (and former saddle bronc rider) Chancey Williams, and a slate of Texas artists, including Bri Bagwell, trio Midland and reigning ACM Awards entertainer of the year Miranda Lambert.
“It’s just cowboy country,” Munsick says. “It’s trending, which is pretty much the exact opposite of cowboy culture, right? They don’t want anything to do with trends, but I think it’s a perfect storm right now for true cowboy, Western artists to thrive in country music.”

Country singer Travis Tritt is removing the King of Beers from his own royal retinue. On Wednesday night (April 5), Tritt released a series of tweets announcing that he would no longer be working with Anheuser-Busch, the company that produces Budweiser and Bud Light, among other beers.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider,” the singer wrote, referring to the list of requests — including food and drink — an artist will submit to a live venue they’re scheduled to perform at. “I know many other artists who are doing the same.”
The announcement came after significant online backlash against the brand for partnering with transgender activist Dylan Mulvaney in a March Madness campaign. One of the most vocal protestors of the announcement was Kid Rock, who posted a video of himself opening fire on three cases of Bud Light with an assault rifle, declaring, “f–k Bud Light and f–k Anheuser-Busch.”
When some commenters began asking which other stars Tritt knew would be removing Anheuser-Busch products from their tour riders, the “T-R-O-U-B-L-E” singer chose not to name names. “Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled,” he wrote. “I have no such fear.”
The singer also added that he had worked directly with the beer manufacturer in the past, but had no plans to do so again. “In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned,” he wrote. “A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”
While Tritt never directly referred to Mulvaney or Anheuser-Busch’s partnership with the TikTok star, the “Here’s a Quarter (Call Someone Who Cares)” singer did post an advertisement from Jack Daniel’s featuring RuPaul’s Drag Race stars BeBe Zahara Benet, Trinity Taylor and Manila Luzon, telling his followers that they “should take note.”
In a statement to Billboard, Jack Daniel’s stood by its Drag Queen Summer Glamp campaign, as well as its ongoing support for the queer and trans communities. “Jack Daniel’s is made with everyone in mind, including the LGBTQ+ community,” a spokesperson said. “As a longtime champion of the LGBTQ+ community, Jack Daniel’s celebrates individuality and living life boldly on your own terms.”
Anheuser-Busch has not yet responded to a request for comment regarding Tritt’s tweets, but in a previous statement shared with Billboard, the brand stood firm in its stance. “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” a spokesperson said.
The whiskey brand is not the only one to fire back at the online outrage. Country star Jason Isbell openly mocked Kid Rock for his violent response to the Bud Light advertisement, encouraging other beer brands to follow suit. “This is finally how we get him,” Isbell said. “Leave no bigoted beers to drink.”
Billboard has reached out to Tritt comment. See his tweets below:
I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.— Travis Tritt (@Travistritt) April 5, 2023
Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear. https://t.co/YgjO9P03tR— Travis Tritt (@Travistritt) April 6, 2023
In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.— Travis Tritt (@Travistritt) April 6, 2023