Country
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Shania Twain believes in love. But also, she also believes that if the love isn’t there, she’s going to bounce. The “That Don’t Impress Me Much” shared he thoughts on love and the lack of it in a tweet on Thursday night (March 21) in which she responded to Road House reboot star Lukas Gage […]
Rock and country will collide when Needtobreathe joins four-time Country Airplay chart-topper Jordan Davis for a special taping of CMT Crossroads ahead of the upcoming 2024 CMT Music Awards, where they will also collaborate live for a first-time performance on Sunday, April 7, at Moody Center in Austin, Texas. The CMT Music Awards will air on CBS and […]
Beyoncé‘s forthcoming Cowboy Carter LP is already much talked about — and it’s not even out yet. Slated to hit digital streaming platforms at midnight on March 29, the superstar’s new set marks the culmination of her foray into country music. Ahead of the album’s release, “Texas Hold ‘Em” banjo player Rhiannon Giddens joined IMPACT x Nightline to talk about racism in country music, pop crossovers in the genre and the backlash against Cowboy Carter in the episode airing March 28, and Billboard has an exclusive sneak peek.
Giddens — a singer and scholar who has dedicated her life to extolling the Black history of the banjo and country music — believes Cowboy Carter is a massive step toward genuine mainstream recognition of the genre’s roots.
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“It’s been really interesting,” Giddens tells IMPACT x Nightline‘s Janai Norman of the resounding success of catchy country-pop track “Texas Hold ‘Em,” which Beyonce dropped during the 2024 Super Bowl alongside the rousing, reflective ballad “16 Carriages.” “I have been on … a slight roller-coaster ride of … exposure of my music, TikToks being danced to my banjo sound– that’s been really, really, really amazing. It feels like a real pure moment of discovery.”
“Texas” has experienced notable commercial success: It not only topped the Billboard Hot 100, but has appeared on nine different Billboard airplay charts and earned Beyoncé the distinction of being the first Black woman to top Hot Country Songs and the first Black woman to summit the Hot 100 with a country song. Despite that, the superstar faced considerable backlash for her hard pivot into country music. One Oklahoma radio station initially refused to play “Texas” (it later reversed its decision), and, upon revealing the Cowboy Carter album cover, Beyoncé was immediately embroiled in discourse surrounding the intricacies of the dynamic between Black Southern identities and Americana imagery.
In Giddens’ conversation with IMPACT x Nightline, the musician — who is a time-time Grammy winner — stresses that Cowboy Carter is more about Beyoncé exploring her family’s roots than crossing over for the sake of crossing over. “People can do what they wanna do,” she points out. “They wanna make a country record? Make a country record. Nobody’s askin’ Lana Del Rey, ‘What right do you have to make a country record?’ You know what I’m sayin’? Everybody has the opportunity to explore their roots, to go back there, like, ‘This is my life too. I wanna … I wanna do this.’”
“The ‘Stay in your lane,’ the, ‘Well, that’s not real country,’ that’s just racism,” argues Giddens. “People don’t wanna say it’s because she Black. You know? But they use these … these coded terms, you know? And that’s problematic.”
The March 28 episode of Impact x Nightline will examine Beyoncé’s Hoston roots, and features interviews with Giddens and fellow Houstonian and previous collaborator Bun B. The show will also hear from rising Black country artists within the Nashville machine, such as Adell, for their thoughts and enthusiasm on Beyoncé’s impact on contemporary country music.
Watch Billboard’s exclusive clip of the Cowboy Carter-centric IMPACT x Nightline episode above. Stream the full episode when it arrives on Hulu March 28.
It’s been 26 years since Dan Rogers, the Grand Ole Opry’s newly promoted senior vp/executive producer, began working at the hallowed institution, and in that time, he’s seen thousands of shows. But the Opry has experienced a particularly fertile time since he became vp/executive producer in 2019, and his highlights range from the shivers he […]
As the Grand Ole Opry approaches its 100th anniversary, vp/executive producer Dan Rogers will take on expanded duties in his new role as senior vp/executive producer of the esteemed institution.
The 26-year Opry veteran will continue to oversee all aspects of the more than 225 shows at the Opry each year. “I really do take it as a pat on the back for what our entire team has been able to accomplish and what we’re in the middle of,” the self-effacing executive tells Billboard of his promotion, which is effective immediately “But there’s still so much I want to be a part of with the Opry before it’s my time to let somebody else take the reins.”
When Rogers took the reins as vp/executive producer in 2019, he couldn’t have imagined the challenges ahead. “The COVID pandemic hit seven or eight months into me being in this position. I was really thankful that I wasn’t new to the Opry when that hit,” says Rogers, who started at the Opry as an intern in 1998 and has held positions in artist relations, communication, marketing, production and tours.
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“We just assumed the flood of 2010 would be the most devastating thing and the most challenging time in our careers,” Rogers says, referencing the historic flood that devastated Nashville as the Cumberland River rose over its banks and filled the Grand Ole Opry House with 10 feet of water. “But it was truly the uncertainty and just the sadness of COVID that made it so difficult for us.”
Nevertheless, the Grand Ole Opry continued, and artists performed 29 Saturday nights without a live audience during the COVID pandemic, never missing a performance. Fans all over the world continued to enjoy the nearly 100-year-old show as they tuned in to the Opry Live broadcast and livestream.
Under Rogers’ leadership, the Opry welcomes a wide range of performers — both newcomers and established superstars, as well as acts who fall outside of country. For example, “American Pie” singer Don McLean made his Opry debut Mar. 9.
“Mr. Rogers, or Opry Dan, as we still lovingly call him, is so effective simply because he absolutely loves the Opry and everyone connected with it. It is his passion, and it shows,” says Jeannie Seely, a 58-year member of the Opry, who was Rogers first assignment as an intern, when he was charged with taking her and her dog, Shadpoke, to the welcome center to greet fans. “Dan is the perfect choice for this important position. He understands the broad spectrum of the Opry. He has the pulse of what’s happening in the music industry today and how it pertains to the Opry. At the same time, because of his lifelong love for this institution, he knows the history and the legendary artists who have created it. His mix of the two provides a show that can only be found at the Grand Ole Opry. The future of this country music treasure is safe in his hands.”
Trisha Yearwood, who celebrated her 25th anniversary as an Opry member on Mar. 13, agrees. “Dan has always understood the family that the Opry is, and he does everything with a smile. He even brings homemade apple pie backstage! I’m so happy to see him move up in our Opry family.”
Since Rogers took the helm as executive producer in 2019, 15 artists have been inducted as Grand Ole Opry members, and T. Graham Brown and Scotty McCreery will be inducted this spring. Last year set a record for Opry debuts, as 131 artists performed on the famed stage for the first time. During the past two years, there have been more than 200 debuts. “If you made me pick a favorite debut, it would probably be Leslie Jordan because that man brought so much love into this Opry House when he walked in,” Rogers recalls of the late actor/singer. “He had so much respect for this place and was determined to have the night of his life from the minute he walked in.”
During his tenure, the Xenia, Ill., native has executive produced Dolly Parton’s 50th Opry anniversary special, Grand Ole Opry: 95 Years of Great Country Music and Christmas at the Opry, which all aired on NBC; as well as the Opry’s 5,000th Saturday night broadcast on Oct. 30, 2022, and the 50th anniversary of the Grand Ole Opry House, which took place the weekend of Mar. 16.
“We went into the night, and I said to our programming staff, ‘One thing we should try to accomplish tonight is all of us should take time to enjoy the show, have fun and tell these artists we love them because this feels like a monumental show,’” he says of the 50th anniversary of the Opry House moving to its current building in 1974. “I loved just standing on the side of the stage and watching people from Bill Anderson, who has been here and served the Opry longer than any member in history, to relatively new Opry members all just enjoying being here and feeling like they were at home.”
Rogers’ duties include serving as executive producer for the weekly Opry Live broadcast and live-stream. He will add new executive producer roles on upcoming international and domestic broadcasts, especially those related to the Grand Ole Opry’s 100th year on the air in 2025.
There’s palpable excitement in Rogers’ voice when he talks about celebrating the Opry’s 100th anniversary. “Our goal would be to do up to 240 Opry performances next year, the network television specials and a couple of monumental shows, probably outside of Nashville,” he says. “We’re taking the Opry to some unexpected places in addition to really having a show almost any time a Nashvillian wants to come see us or anyone is coming from around the world. If you spend two nights in Nashville, [we’re] pretty sure at least one of those nights we’ll be staging the Grand Ole Opry for you.”
Though the Grand Ole Opry’s actual centennial is in November 2025, the festivities will begin long before. “We’ll begin celebrating about this time next year and will continue basically as long as people will let us,” Rogers says with a laugh. “There are so many artists we want to showcase and partners we want to partner with, it really will take several months for us to accomplish all that we want to accomplish, but we also want to give people plenty of opportunities to come see us if you are a spring traveler or summer traveler, fall, winter or what have you.”
Rogers says there are plans for special exhibits and specific tours celebrating the Opry’s 100th, which he expects will draw more than 250,000 visitors. “You will also know that it’s a really, really special year when you walk through either on a tour or as an artist walking through on a show night,” he says.
There are also plans for shows that will honor Grand Ole Opry legends who have died such as Roy Acuff and Minnie Pearl.
Rogers quarterbacks a staff that includes the Opry’s programming and artist relations team’s associate producers Nicole Judd and Gina Keltner, as well as artist relations and programming strategy director Jordan Pettit.
After all these years, Rogers says he still gets a thrill on show nights. “My favorite thing is walking to the side of the stage and watching the curtain go up and seeing 4,400 people out there and knowing for some of them it’s a bucket list moment,” he says. “There’s probably some little kid from southern Illinois who had never dreamed that they would be where I am and there are probably lots of Trisha Yearwoods, Lainey Wilsons and John Pardis out there, just taking it all in and thinking, ‘I’m going to be on that stage someday.’”
Cody Jinks knows the songs and topics on his album, Change the Game, out tomorrow (March 22), could be perceived as a bit of a departure from the hard-charging brand of country-rock his fans have come to expect. But the alternations came out of life-changing necessity.
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“I was reading something somebody wrote online the other day, like, ‘This isn’t the old outlaw stuff we’ve come to know Cody for. What’s he doing?’” Jinks tells Billboard. “Well, that guy would’ve died. That guy looked in the mirror and said, ‘You need to slow down.’ I had to get into therapy to start dealing with some things.”
The rollicking “Outlaws and Mustangs,” the first release from the album, celebrates a freewheeling, creative spirit, while the title track is the Texas native’s triumphant manifesto to fulfilling his independent vision: “I’m the punk who says I did it my own way,” he sings. However, the song “Change the Game” also signifies major changes, personally and professionally, including his rigorous sobriety journey.
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Jinks launched his career as frontman for thrash metal band Unchecked Aggression before he began issuing country-leaning projects in 2008, proving equally adept at freewheeling hardcore rock and stone-cold, Haggard-esque country songs such as “I Don’t Trust My Memories Anymore,” from his 2021 album Mercy. On Change the Game, Jinks leans into a more subdued, yet deeply confessional, sound. Jinks’ longtime bass player Joshua Thompson produced the album with Ryan Hewitt, known for his work with American Aquarium and Turnpike Troubadours, as well as Jinks’ 2016 I’m Not the Devil.
The sparsely acoustic “Wasted” details waking up on a stranger’s couch in the same clothes from the night before, with bloodshot eyes and staring at the bottom of a bottle. He wrote “Sober Thing” about his slow battle to relinquish a two-decade dependence on whiskey.
“It was difficult to write some of those songs. It was difficult to sing some of them in the studio,” Jinks says. “I pushed myself hard. I pushed the band hard. They knew how personal the record was for me because of things I was going through in life, with my family, wife [Rebecca] and marriage. Every aspect of that emotion is on the record.” He says therapy has given him “a new appreciation for my wife and the beautiful kids I have. I’ve always held my wife in high regard, but God, dude, she’s supported me for almost three decades and she’s seen the ugliest sides of me.”
Elsewhere on the record, “The Working Man” praises a relentless and ingrained work ethic, regardless of how time and technology might shift specific duties. On the album closing piano-driven ballad “What You Love,” he maintains that “a life played safe is a life not lived.”
He wrote the moody “A Few More Ghosts” — in which he wishes that apparitions were responsible for his nightly awakenings rather than his own inner demons — with Brad Martin, Jake Worthington and Adam Hood, after Jinks discovered he had accidentally triple-booked a writing appointment.
“We all showed up and it was evident that I didn’t know I had booked myself for all of those guys on the same freaking day,” Jinks says with a chuckle. “I thought to myself, ‘This is either going to be a train wreck or a cool, happy accident.’ I’ve known Adam for years, but I had not met Jake and barely knew Brad. I just said, ‘If y’all are as crazy as I am, you want to write some crazy shit,’ and Adam just starts rattling off some dark stuff. I couldn’t quit singing it for two days after we wrote it.” Jinks commemorated the song by having the title, along with an image of a Zippo lighter, tattooed on his leg.
He teamed with singer-songwriter and frequent tour mate Pearl Aday (daughter of the late vocalist Meat Loaf) on a new rendition of Faith No More’s “Take This Bottle.” Initially, they planned the song for a side project but Thompson and Hewitt felt it belonged on the new album. “They were like, ‘This needs to be on the record. It’s too good.’ When we’ve performed it live, I get chills every time she sings that second verse.”
Throughout his career, Jinks has proudly found success outside of the major label system: I’m Not the Devil debuted at No. 4 on Billboard’s Country Albums chart. His song “Loud and Heavy” has been certified multi-platinum by the RIAA, while “Hippies & Cowboys” and “Must Be the Whiskey” have gone platinum.
After releasing his first six studio albums independently, Jinks linked with Rounder for 2018’s Lifers before launching his own label, Late August Records, in 2019. Change the Game marks his fourth studio album released via The Orchard-distributed Late August.
Jinks has remained committed to his DIY ethic. He parted ways with longtime management company True Grit Management, and now manages his career with a team that includes a number of Late August employees and former staffers from True Grit.
“I just told everyone, ‘I promise you that I’ll work as hard as I can to make sure that we keep moving forward,’ and I didn’t lose anybody, fortunately,” Jinks says. In taking on management duties, “I got a crash course, because there’s things artists know and then there are things that managers and label people know. I was on the road 200-plus days per year for many years, but now some of that time is spent on the phone or traveling for meetings. I needed to stop being on the road so much, but I still wanted to work.”
Jinks hopes his DIY business model can help change the game for other artists and serve as a reminder that success doesn’t necessarily require major-label backing.
“If you’re any good at this, people are going to start shoving paper in front of your face and then you’re locked in. My former manager and I had a great relationship for a long time and never signed anything,” he says. He advises artists to keep their own publishing and master recordings: “Those are the two most important things. You don’t need record labels anymore, and it’s getting to the point where you may not need managers … there’s too many people in this business that take the artists’ money.”
The WME-repped Jinks continues his steady touring schedule, mixing his own headlining shows this year with support slots on Luke Combs’ stadium tour.
“We got a brand-new setup, more lights,” Jinks says, “It’s going to be a great year and we can’t wait to get out there.”
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Key to any artist’s career progression is a keen sense of knowing what elements of their sound and style require evolution and exploration, but also which should remain constant.
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Leading into Chris Young’s ninth studio album, Young Love & Saturday Nights, out Friday (March 22) via his longtime label home RCA Records Nashville, the 38-year-old singer-songwriter surveyed his life, personally and professionally, and set about making a series of changes. He switched management companies, joining Red Light Management. He also committed to bettering his health, focusing on healthier meals and a workout regimen with NFL trainer Jeremy Holt, resulting in a 60-pound weight loss.
“I’ve focused on myself over the past year,” Young tells Billboard. “I spent more time in the gym, changed some things around in my career and spent a lot of time creatively on this album.”
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His commitment to growth extends to his new album, which emanates an energized sound, while Young stretches the scope of topics fans have come to expect from his songs. Young also delves even deeper into music production; solo producing three songs on the new project (he had previously solo produced “Tonight We’re Dancing,” a song on 2021’s Famous Friends), while also continuing to work with his longtime co-producers Chris DeStefano and Corey Crowder.
“I’ve just been changing things up, trying new things out, and I feel like this album is all the more special for that, just having the ability to stretch and grow as an artist and a writer, but also as a producer,” Young says.
Since his eponymous debut project in 2006, Young has accumulated nominations for two Grammys, more than a dozen Academy of Country Music Awards nominations and eight Country Music Association Awards nominations for his work as an artist and producer. He’s earned 11 Billboard Country Airplay chart-toppers and along the way, forged a reputation as one of country music’s most reliable hitmakers.
While his new album features its share of raucous party anthems and polished country grooves that Young’s fans have come to expect, the title track, which currently sits at No. 27 on Country Airplay, comes with a twist. “Young Love & Saturday Nights” interpolates the signature guitar riff from David Bowie’s 1974 song “Rebel Rebel” — something Young says he initially balked at when he first heard the demo of the song. The late Bowie is credited as a writer alongside Ashley Gorley, Josh Thompson and Jesse Frasure.
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“We did a full day of just listening to songs from multiple publishers. This one started and I’m like, ‘This is “Rebel, Rebel.” I would never recut that song,’” Young recalls. “They were like, ‘Hold on, we got something coming.’ When I heard the whole song, I loved it. It’s been so much fun to play this at shows and I think it’s something so many people can relate to. Now I got a David Bowie cut on my record, so that’s pretty cool.”
While the album’s title conjures images of teenage years, freedom and passionate romances (not to mention the singer’s surname), at least one song on the album, “Getting Older,” nods to the challenge of aging gracefully, and is a tip of the hat to Young’s father, particularly on the line, “If I get half the chance to be like my old man/ I ain’t afraid of getting’ older.” Johnny Clawson, Dave Fenley and Kyle Sturrock are writers on “Getting Older.”
“I hadn’t done something like that before; it was something I was trying to say — trying to write — and I just couldn’t,” Young says of the song. “Then one of my buddies played me this song and I was like, ‘I have to record this before someone else gets ahold of it.’ That hook is so strong. It’s a really special song.”
Elsewhere, on “Everybody Grew Up,” he muses how even though he and all his buddies have matured and traded cutting class for mowing the grass and other adult responsibilities, those youthful memories of small-town childhood are never far away. “All Dogs Go to Heaven,” which Young wrote with Crowder and Cale Dodds, centers around what he imagines heaven will be like for man’s best friend.
Of course, some things remained constant, such as Young’s unmistakable vocal power and his unyielding devotion to songwriting. As with many of his albums, he’s a co-writer on much of the project, penning 15 of the album’s 18 songs, including already released “Looking For You” and “What She Sees in Me.”
Meanwhile, songs that detail the nuances of relationships proliferate the album, including “Right Now,” which chronicles the “are we/aren’t we” push-and-pull of a couple deciding whether to make their relationship official, and the tenderly romantic ballad “What She Sees in Me.” Elsewhere, “Call It a Day” continues in the vein of the R&B-laced love songs that have become a staple in Young’s repertoire.
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“That one was sort of what people expect to be my wheelhouse and you gotta do those, right?” he says of “Call It a Day.” “I got to play around a bit vocally on that one so it was fun.”
While country has certainly become cool again, with a plethora of pop artists making country forays and a batch of newcomers chasing the stripped-back, rock-fused sound of Zach Bryan, Young simply focuses on bettering what he does best.
“I think I’ve been lucky enough to be around long enough that I’ve seen everything from LimeWire and Napster to TVs going away, to LPs coming back to streaming being a thing,” he says. “That’s indicative of how life is. If you are around long enough, things are going to change. Especially as an artist, you have to be able to adapt to that. It’s a real cool thing that people still love country music, and they love all types of it. I think there’s always going to be a place for it. I think that country music is predicated on country music telling stories — and sad songs and waltzes,” he says, citing the Willie Nelson-penned tune that both he and then Keith Whitley recorded. “You can kind of do whatever you want to do, as long as you are saying things that are authentic.”
In April, Young will launch his headlining Young Love & Saturday Nights tour. Rejuvenated physically, emotionally, and musically, he says he’s ready to hit the road.
“There’s been a lot of stuff I’ve changed out, a lot of stuff I’ve worked on. I’m excited to be able to go out there and tour and play this new music,” Young says.
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This ain’t Texas, but New York City is gearing up for Beyoncé’s Cowboy Carter release.
A number of major NYC art museums were seen with a display projected onto the front that reads, “This ain’t a country album. This is a ‘Beyoncé’ album,” as shared in photos posted by ARTnews. Among the museums with the projected ad include the Guggenheim Museum, Whitney Museum, New Museum and Museum of Arts and Design. Bey also posted a photo of the Guggenheim’s coordinates to her Instagram Story on Wednesday night (March 20).
However, in a statement to ARTNews, the Guggenheim “was not informed about and did not authorize this activation. However, we invite the public—including Beyoncé and her devoted fans—to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.”
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Billboard has reached out to Beyoncé’s team, as well as the other NYC museums that featured the display for more information.
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Earlier this week, Bey shared the official album cover for Cowboy Carter, which is set to arrive on March 29. A clear continuation of her 2022 album Renaissance‘s aesthetic, the album cover for Cowboy Carter finds Queen Bey striking a pose while perched atop a white horse. She dons red, white and blue chaps, a simple white cowboy hat and platinum blonde hair as she raises the American flag.
“This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t,” she wrote in her post, possibly alluding to her experience performing the country-indebted “Daddy Lessons” at the 2016 CMA Awards alongside The Chicks. “But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history.” Billboard reached out to the Country Music Association, who had no comment on Beyoncé’s March 19 Instagram post.
In her message, Beyoncé both stressed that Cowboy Carter is “a continuation of Renaissance” and acknowledged the Billboard chart history she made with “Texas Hold ‘Em.” “I feel honored to be the first Black woman with the number one single on the Hot Country Songs chart,” she shared. “That would not have happened without the outpouring of support from each and every one of you. My hope is that years from now, the mention of an artist’s race, as it relates to releasing genres of music, will be irrelevant.”
One of summer’s biggest blowouts, Milwaukee’s annual multi-weekend Summerfest festival, announced the full lineup for the 2024 edition on Thursday (March 21). As always, it is packed with some of the best, biggest and brightest pop, rock, country, hip-hop and EDM acts, including headliners Kane Brown (with Kameron Marlowe and Nightly) and Mötley Crüe (with Seether and Buckcherry) on the first weekend (June 20-22).
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That inaugural weekend will also feature performances from: Goo Goo Dolls, Toosi, Black Pumas, Chelsea Cutler, Taking Back Sunday, David Kushner, Brittany Howard, O.A.R., Umphreys McGee, En Vogue, Gin Blossoms,Dawes, The War & Treaty, Allen Stone and many more.
The second weekend (July 27-29) will be topped by Illenium, Tyler Childers (with S.G. Goodman and Adeem the Artist) and Keith Urban (with NEEDTOBREATHE and Alana Springsteen), with additional sets from Muna, Jessie Murph, Allison Wonderland, Key Glock, Hippo Campus, Fletcher, REO Speedwagon, Sleater-Kinney, the Hold Steady, Mario, Metric, Briston Maroney, The Church, Ethel Cain, Brent Cobb, the Dandy Warhols and more.
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The final weekend (July 4-6) will feature AJR (with Carly Rae Jepsen and mxmton) as headliner, along with Maroon 5 and Lil Uzi Vert (with Lil Yachty, JID, Rico Nasty and LIHTZ), as well as Ivan Cornejo, Bryson Tiller, Mt. Joy, Lil Tecca, Chase Rice, Local Natives, Cold War Kids, Mariah the Scientist, JXDN, Coin, Extreme, Del Water Gap, Nikki Lane and Cimafunk, among others.
“Our 2024 lineup embodies the essence of what makes Summerfest so special. With a curated selection of artists spanning genres and styles, the festival reflects the vibrancy of today’s music scene,” said Milwaukee World Festival Inc. president/CEO Sarah Pancheri in a statement. “With 600 artists at a 75-acre permanent festival park, Summerfest creates a one-of-a-kind environment that our fans look forward to every summer.”
Tickets for Summerfest are on sale now here, with single-day GA starting at $28; a UScellular Power Pass is available for $65 for a limited time (now through March 28 at 11:59 p.m. ET), which includes admission to all 9 days of the festival.
See the full 2024 Milwaukee Summerfest lineup poster below.
From the opening line of her new single, “Pride,” which releases today, Sara Evans doesn’t hold back.
“You left a mark on my face,” Evans sings unflinchingly, “and brought a dozen red flags in a vase.”
Since releasing her debut album Three Chords and the Truth in 1997, the 2006 ACM Awards top female vocalist has earned five No. 1 Country Airplay hits, including both light-hearted love songs such as 2005’s “Real Fine Place to Start” and empowering ballads such as 2010’s “A Little Bit Stronger.” But her new music is a rawer representation of that debut album title’s mission (and songwriter Harlan Howard’s oft quoted definition of country music), as she excavates some of the darkest moments — including verbal and physical abuse — in her marriage to former University of Alabama quarterback Jay Barker.
“Pride” is the centerpiece of her 11-song album, Unbroke, out June 7 via Nashville’s Melody Place, in partnership with Evans’ label Born to Fly. The album, her first collection of new music in seven years, chronicles the relationship’s highs and lows, and Evans’ ultimate decision to reconcile with Barker.
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“I’m forcing myself to do something scary in talking about this,” Evans tells Billboard, of reflecting on the pair’s troubled past and her decision to reunite with him.
Evans wrote “Pride” just weeks after what she calls Barker’s “rock bottom,” when he was arrested in Nashville in January 2022, after getting into a verbal fight with one of their daughters and then rapidly backing up his truck, narrowly missing the car Evans was sitting in. The daughter called the police, and Evans unsuccessfully tried to call Barker to warn him that the police had been called. When Barker returned to the location later, police were still there and he was charged with aggravated assault with a deadly weapon (for nearly hitting the car Evans was in) and released after posting a $10,000 bond. He later traded the aggravated assault charge for a misdemeanor reckless endangerment charge with a guilty plea and was sentenced to one year probation. By then, Evans and Barker — who married in 2008 and have a blended family of seven children — had been separated since April 2021, and Evans had filed for divorce in August 2021.
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On the debut episode of Evans’ new podcast, “Diving in Deep with Sara Evans” (which also comes out today, March 21), Evans says she didn’t believe Barker deliberately attempted to hit her vehicle, but allows that the verbal altercation between Barker and their daughter was all too familiar. “I’ve had these experiences privately with Jay for 13 or 14 years — it was a first for her to see him like that. His low point was seeing that he had frightened her.”
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During that time, Evans had already been writing for a new project, focusing on songs steeped in traditional country lyricism about relationships — like those made famous by Tammy Wynette and George Jones. Then she entered a writing session with two new collaborators, songwriters Sean McConnell and Madi Diaz, and things got very real very fast.
“I couldn’t talk about anything without crying,” Evans tells Billboard. “Madi had to sing our work demo [for “Pride”] because I couldn’t sing it, because it is so heavy. A lot of people deal with that, whether it’s alcohol or drug abuse and anything like that causes problems in a family and marriage.”
Though “Pride” was written shortly after the 2022 incident, Evans drew on years of arguments and struggles. “I kept saying, ‘It’s just his pride. If he could get around that and start admitting the truth of what’s really going on behind the scenes in our marriage, then we would be fine.’ My kids never knew about it. They never saw anything. They never even heard him raise his voice.”
With a range of emotions to sift through, and a story to tell, Evans said that she knew she wanted to write as much as possible on the album.
“My publisher set up all these writing appointments for me. I would get there and just pour out my whole story and their jaws would be on the floor,” Evans says. “I’d be like, ‘So, having said all that, I have an idea for a song.’ And they’re like, ‘Hell yes, you do.’” Evans is a co-writer on 10 of the album’s 11 songs, working with a stable co-writers including Emily Shackleton, Alex Kline, Ashley Monroe, Karyn Rochelle, Shane Stevens and Melissa Fuller.
“Better Than This” showcases the couple’s more loving moments, while songs including “Pride” and “Mask” detail ongoing physical and emotional abuse. “The last time you saw me crying/ You made it all about you… I ended up apologizing for something I didn’t do,” she sings in “Sorry Now.” “Closet” details the emotional and physical work of picking up the pieces as a relationship crumbles.
“We would have a time like ‘Better Than This,’ and then a fight would happen,” Evans says. “We didn’t have a marriage problem. We had a problem with his anger, especially when he would drink. Nothing ever happened in front of the kids or in front of people. He never drank until his mid-30s — but what he did drink made him extremely agitated.”
The title track offers a through-line from unresolved pain in Barker’s past, to the devastating impact on his family. “I’m talking about how he’s hurting, so he hurts me and that hurts the whole family, like the line, ‘In one fell swoop, we all went down like dominoes/ Nobody’s heart gets out unbroke.’ The dysfunctional aspects of family dynamics affect everybody.”
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“Mask” explores the anger and alcohol-related issues that led to the abuse.
“There were reasons in his life — starting from childhood, where he had to wear the mask, be the perfect person, win the national championship, be this Tim Tebow-type where everyone expects him to always do the right thing,” she says. “He didn’t drink, married his high school sweetheart — and then he got the rug pulled out from under him. I think he became a self-protective narcissist, and when he saw how much I take care of him and the family. I think he thought, ‘This is too good to be true, so before I get hurt, I’m going to push her away.’”
Evans notes that her own people-pleasing tendencies led her to begin changing parts of her personality to help the relationship. “There was definitely some co-dependency happening,” she says.
A few months following the January 2022 incident, Evans agreed to reconcile. She gave Barker an ultimatum — that they had to go to therapy — before ultimately deciding to stay in the relationship.
“We will be in marriage counseling, and he will be in therapy for the rest of his life — because you can change a lot of behaviors, but you have to find out what’s causing it in the first place,” she says. “I think most situations like this require divorce. But I knew the night Jay got arrested, I knew it was his rock bottom and I couldn’t let him go. He’s a great man who made some bad decisions.”
Repeatedly during the interview, Evans stresses that her decision to stay is not meant as a prescription for any relationship facing similar circumstances.
“My biggest fear is that people will judge me or be mad at me for staying with Jay,” she says. “I try to make sure that people understand that this is my story, my specific situation, and it’s not the way that every marriage that has had abuse in it should end up. Most of them should not end up together.”
The couple has been in therapy for a year and a half, both together and individually, and Evans says their whole family is in therapy as well. Evans also says that both she and Jay have stopped drinking alcohol. “We all have to repair from what happened. But the thing that is helping us repair the most is that Jay is taking responsibility for it. He will tell anybody and everybody that.”
Evans has also taken a hard look at her own childhood wounds — namely, feeling a lack of connection with her father after her parents divorced when Evans was 12. “He was a great person, but a terrible divorced dad. I was always seeking his attention,” she reflects. “So in my mind, the attention Jay was giving me, I saw as love — even at times when he was upset with me, because at least he’s paying attention to me.”
Evans and Barker have been living together again since November, and Evans says she has seen positive changes in Barker: “I’m calling this ‘Marriage 2.0.’ And if I do see something that comes up that’s ‘first marriage,’ I’ll confront him and say, ‘I can see that you’re tempted to get angry right now,’ and he’s not defensive at all. We have skills and things we have learned, so that nothing ever goes beyond a responsible conversation.
“I’m thankful that there has been true change and that we were able to stay together. I’ve been through divorce before, so I know how hard it is,” adds Evans, who divorced her first husband, Craig Schelske, in 2006. “More than anything, I’m grateful when I look at him and see the man I’ve always loved, and he’s happy and whole.”
Still, when it came to writing and recording for the new album, Evans says she has been worried about the project’s reception, and its impact on her family.
“With ‘Pride,’ I contemplated turning the song into third person — ‘He’ll take whiskey, he takes wine/ he takes anything,’ and so on,” instead of the second-person pronoun. “Jay told me, ‘Don’t do that. That is your song. You have every right to sing that because you are telling your truth. Whatever embarrassment comes from it, that’s on me.’”
Evans says baring her soul in song on Unbroke has marked a turning point for herself as a writer.
“I’m super proud of these lyrics. My co-writers were so understanding and careful and gracious in letting me guide them through my journey. The writing aspect of this is something I’m so proud of, because the story is mine to tell.”
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