Country Music Association
At the 58th annual CMA Awards on Nov. 20, two pairings have the chance to earn their first CMA Award for vocal duo of the year—The War and Treaty and Maddie & Tae. But they are up against three duos who each have previously won multiple times in the category: Brooks & Dunn, Dan + Shay and Brothers Osborne. The Country Music Association’s vocal duo of the year […]
Years after Dave Petrelli worked in the Nashville music business, he experienced a moment in the city’s Shelby Park that eclipsed any expectations he had had for his career.
A former peermusic creative assistant and Nashville Songwriters Association International director of events, Petrelli purposely segued into music education, and one step in the journey included teaching general education to fourth graders. Drawing on his innate skills, he frequently rewrote existing songs to teach students, and when a full solar eclipse occurred in the city in 2017, Petrelli prepared his classes by reworking the Bonnie Tyler/Celine Dion hit “Total Eclipse of the Heart” as “Total Eclipse of the Sun.”
When the big day arrived, Petrelli and his wife, songwriter Victoria Banks (“Come On Over,” “Saints & Angels”), joined thousands in the park to watch the afternoon sky turn dark. Around a dozen kids saw “Mr. Petrelli” and ran to him to sing “Total Eclipse of the Sun.”
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“I didn’t even expect this to be a moment,” he says now, “and it was a moment.”
Petrelli is one of 30 instructors from eight states who will have another personal moment tonight (Sept. 17) when the Country Music Association recognizes them as CMA Music Teachers of Excellence at the Country Music Hall of Fame and Museum. CMA has turned music education into a mission, funneling revenue from the annual CMA Fest into programs that are vital to the development of future generations.
The program is so appreciated that the teacher awards will be attended by as many artists as instructors, including Walker Hayes, Jordan Davis, Riley Green, Terri Clark and Gretchen Wilson.
The teaching jobs may not be as glamorous as the touring gigs those artists pursue, but they’re “way more important,” CMA senior vp of industry relations Tiffany Kerns says. “We have the best gigs in the world, don’t get me wrong. But by far, what they do is way more impressive. And I mean, talk about having deep impact in communities.”
That impact is far-reaching. Music develops collaboration skills, learning to play an instrument builds discipline, and studying music rewires the brain, strengthening the connectivity between different cortexes and providing more paths for thoughts to follow. Schools with music education, according to Kerns, have lower rates of absenteeism. And since music teachers typically spend more one-on-one time with individual students as they learn their instruments, they are often the instructors whom students feel most comfortable with in revealing hunger or mental health issues.
In Petrelli’s case, students likely relate to him in part because he’s one of them in spirit. Growing up in Connecticut, his mother — who taught Spanish — died when he was 10, and he had to take care of himself sooner than his peers.
“I grew up too fast, and because of that, there’s still a lot of kid in me,” he says.
Petrelli leaned toward music early, and after graduating from Boston College, he taught the subject at a private Catholic elementary school for a year. He subsequently earned a songwriting degree at the Berklee College of Music, then moved to Nashville and worked his way into the music community. Once they got married, he and Banks decided at least one of them should have a job with greater security, and he shifted into education.
The “Total Eclipse of the Sun” moment grew out of his approach, which mixes music with other parts of the school’s curriculum. A few years ago, when Lockeland Elementary was operating under the schoolwide theme “Lockeland is out of this world,” he would have classes explore the details in songs with galactic lyrics — such as David Bowie‘s “Space Oddity,” Europe‘s”The Final Countdown” or Elton John‘s “Rocket Man” — to better understand space and enhance the school experience.
“What I have found is that that gets the kids really, really, really interested in what they’re going to learn today,” Petrelli says. “My lesson springboards off that.”
Other courses, such as math or science, have more cut-and-dried material — two plus two will always equal four — and Kerns suggests that those classes feel more “black and white” to students.
“When you walk into that music room, I really believe that Dave’s students immediately feel and see color,” she says. “There is something that is so vibrant about his personality and the way that he teaches, and that’s a gift.”
The CMA doesn’t restrict its Teachers of Excellence awards to instructors who use country music in their classes. Pop, jazz, R&B and mariachi have all been used extensively by various honorees, though Petrelli does, in fact, incorporate country in his work, with songs by Garth Brooks, Dolly Parton, Waylon Jennings and Shania Twain among the material he has used.
“The storytelling aspect is huge,” he says.
While teaching music may not be as glamorous as the careers of the artists that Petrelli’s classes draw from, it still scratches his own artistic itch.
“I teach six classes a day, and it’s six one-hour performances,” he says. “It is a song-and-dance show for one hour, six times in a row. I’ve worked physically demanding jobs, mentally demanding jobs. I have never been as exhausted at the end of a day as when I come home from a particularly hard day of teaching.”
It’s usually a thankless job, though the Teachers of Excellence event extends a bit of appreciation. And the students do provide feedback, whether they know it or not, at moments like the 2017 eclipse. At times like that, Petrelli is reminded that the job really is an opportunity to inspire the next generation, even if it looks a little different than what he originally envisioned.
“I always dreamed of girls screaming my name,” Petrelli says. “I didn’t think they’d be 9 years old and waving in their car, [yelling], ‘Mr. Petrelli!’”
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Recent tourmates Jelly Roll and Ashley McBryde are set to co-host this year’s CMA Fest, set to air Tuesday, June 25, at 8 p.m. ET/7 p.m. CT on ABC, and streaming the following day on Hulu.
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The three-hour primetime concert special will film in Nashville during the 51st annual CMA Fest, set for June 6-9. The special will highlight top moments from the festival, including surprise collaborations from some of country music’s top artists and never-before-seen performances.
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This year’s nightly concerts at Nissan Stadium will feature performances from artists including Jelly Roll, Keith Urban, Lynyrd Skynyrd, Luke Bryan, Cody Johnson, Lainey Wilson, Brittney Spencer, Hardy, “A Bar Song (Tipsy)” hitmaker Shaboozey, McBryde, Thomas Rhett, “Austin” hitmaker Dasha and Bailey Zimmerman. The four-day country music festival will also host hundreds of artists performing on nearly a dozen stages across downtown Nashville.
Last year, two-time CMA Award winner McBryde opened shows on Jelly Roll’s headlining Backroad Baptism Tour. Former Billboard Country Power Players cover star Jelly Roll’s ascent to headlining status has been swift, thanks to his underdog story, his passionate, joyous persona and his genre-fluid hitmaking, topping Billboard rock and country charts, including earning three Country Airplay hits in 2023, with “Son of a Sinner,” “Need a Favor” and his Lainey Wilson collaboration “Save Me.” Last year, he was named the CMA new artist of the year, and earlier this year, he earned two Grammy nominations, including a nomination in the all-genre best new artist category.
His music connects with McBryde’s, in that both have forged unique musical signatures based on country, rock and poetic storytelling arcs–whether that is Jelly Roll’s unfiltered, personal songs of struggles with addiction, McBryde’s songs of small-town aspirations (“Girl Goin’ Nowhere”) or the vivid lyrics that showcase the wilder side of small towns on her album Ashley McBryde Presents: Lindeville.
McBryde has also earned the respect of not only fans but her industry peers, winning a Grammy for her Carly Pearce collaboration, “Never Wanted to Be That Girl,” which also topped the Country Airplay chart in 2022. McBryde has earned six total Grammy nominations to date, including three nominations for best country album, for her projects Girl Going Nowhere, Never Will and the collaborative project Ashley McBryde Presents: Lindeville.
CMA Fest is produced by the Country Music Association, executive produced and written by Robert Deaton and directed by Alan Carter.
Artists who perform during the festival are not paid for their sets, but volunteer so that sales profits can benefit the nonprofit CMA Foundation, which launched in 2011 with the aim of focusing “on providing sustainability, advocacy and accountability within music education by investing in various resources for students, schools and communities.”
CMA Fest launched as Fan Fair in 1972, drawing 5,000 fans to Nashville’s Municipal Auditorium. Over the past half-century, the festival has grown to become Nashville’s signature country music festival, welcoming fans from all 50 states and 39 international countries.
Heading into this year’s CMA Awards, Morgan Wallen was among the frontrunners in key categories including entertainer of the year, album of the year (for his album One Thing at a Time) and male vocalist of the year. But he walked away empty handed after the Wednesday (Nov. 8) ceremony held at Nashville’s Bridgestone Arena. […]
After opening the 2023 CMA Awards alongside Wynonna Judd, Jelly Roll closed out the awards show at Nashville’s Bridgestone Arena on Wednesday (Nov. 8) night with another duet. And while Judd wasn’t by his side this time, he was singing one of her group’s most covered songs – the Judds’ “Love Can Build a Bridge,” […]
Tracy Chapman is officially a CMAs winner. The folk singer-songwriter, whose signature hit “Fast Car” came out in 1988 and reached a No. 6 peak on the Billboard Hot 100, nabbed a 2023 Country Music Association Award on Wednesday (Nov. 8) thanks to Luke Combs’ smash hit cover version, which reached No. 2 on the […]
The ballot schedule has been revealed for the 57th annual CMA Awards, which is set to be held in in Nashville this November.
The eligibility period for this year’s awards ceremony is from July 1, 2022, through June 30, 2023. The nomination ballot and instructions for online voting will be emailed Wednesday, July 5 to Country Music Association members in good standing who are eligible to vote.
The voting schedule is as follows:
July 14: Voting for the nomination ballot closes at 6 p.m. CT.
Aug. 2: The second ballot is emailed to CMA members.
Aug. 16: Voting for the second ballot closes at 6 p.m. CT. The final nominees in each of the 12 categories are set to be announced later in the summer.
Oct. 2: The third and final ballot is emailed to CMA members.
Oct. 27: Voting for the CMA Awards final ballot closes at 6 p.m. CT.
All balloting is tabulated by the professional services organization Deloitte. To vote in all three rounds of balloting for the 57th annual awards, prospective CMA members must apply for membership by Thursday, June 1.
In regards to the 2023 CMA Broadcast Awards — which awards broadcast personality, station and national broadcast personality of the year — applicants are no longer required to be CMA members in order to submit.
The CMA Broadcast Awards are presented for broadcast personality and station of the year in four categories determined by market size (major, large, medium and small market) as well as two categories for CMA national broadcast personality of the year (daily and weekly). Digital service providers with livestream broadcasts are eligible to apply for national broadcast personality of the year.
To submit an entry, radio stations and broadcast personalities in the United States and Canada can log on to broadcast.CMAawards.com, where guidelines and instructions for entries are posted. The site will continue to accept submissions until Friday, June 30 at 5 p.m. CT.
All CMA Broadcast Awards entries must reflect performances and events between June 1, 2022, and May 31, 2023. CMA’s panel of judges, which includes radio and industry professionals, will view and evaluate each entry online. CMA Broadcast Awards winners will be notified in early October and recognized at the November ceremony.
Additionally, the nomination period for CMA’s “industry honors” — which includes categories such as the CMA founding president’s award, the CMA Foundation humanitarian award and the Irving Waugh award of excellence — will remain open through Sunday, July 9.
Nominees and winners for the 2023 CMA Broadcast Awards and the CMA Awards are determined by professional members of the CMA.
The Country Music Association has launched two new membership tiers in an effort to attract a younger and broader membership body.
In addition to the already-established professional membership tier, the CMA is introducing an industry membership tier for current and prospective music industry professionals who do not work fulltime in country music, such as many touring personnel. It is also adding a student membership tier for high school and college students.
The COVID-19 pandemic became a catalyst for strategic planning initiatives to serve the existing 6,300-person membership, as well as extend to the next generation of the music industry.
“We asked ourselves, ‘How are we meeting the needs of our industry today as well as our industry tomorrow?’” CMA CEO Sarah Trahern tells Billboard via email. “Of course, we always want to ensure the integrity of the CMA Awards process, but we also want to provide a larger platform for dialogue and issues important to the music business as a whole. Our experience during the pandemic certainly helped us realize that a lot of people in our larger music community didn’t qualify for CMA membership, even if they were doing significant work in the country music space.”
The changes allow for “an easier pipeline for young people to enter our business, an opportunity to work with music industry personnel who may not work in country music 24/7, and an open door for country music professionals at large organizations who might not have had the chance to engage closely with CMA based on our membership criteria and how it was closely connected to awards voting,” she continues.
The student tier is free to high school and college students, age 16 or older, who are interested in working in the music industry. Student members will receive access to internships and apprenticeships, as well as access to programming from CMA’s collegiate professional development program, CMA EDU.
Dues for the industry tier are $25 annually and includes access to a number of membership benefits, including professional development opportunities, as well as healthcare and mental health resources.
These two new tiers will be added to the existing professional tier, which costs $100 annually and is available to full-time professionals whose work is primarily focused within the country music industry in one of 16 categories including consumption (satellite, digital streaming, radio), musician, personal manager, producer/engineer/studio, talent agent, and publisher/PRO. Professional tier members can access CMA research, professional development opportunities, mentoring, healthcare guidance, CMA’s member directory and opportunities to purchase event tickets. Only professional tier members are considered to join the voting body provided they meet the criteria.
“This new structure gives us the ability to welcome a younger generation in,” Trahern says. “I’m a perfect example. Years ago when I was at TNN, I wasn’t able to become a CMA member because of limitations for larger companies, even though my job was 100% in country music. And all of that makes sense, because CMA membership was previously tied to voting rights, and the integrity of the CMA Awards is extremely important. It took more than five years until someone left the company that I was able to become a CMA member. Now, with this new structure, young people can become members and take advantage of networking opportunities, or healthcare resources. They can attend our events and further become a vibrant and vital part of the CMA community.”
Along with the new membership tiers, a revamped CMA membership website will launch March 20, offering improved website navigation and professional and personal development resources.
“We will continue to evolve and we have to be able to be agile to the needs of our members,” Tiffany Kerns, executive director of the CMA Foundation and vp, community outreach, tells Billboard. “The changes allow us to be more inclusive and allow us to broaden our reach. We want to make sure we are hearing their needs loud and clear.”
The new membership tiers are among the latest initiatives from the CMA, which earlier this year launched a diversity and inclusion fellowship, and last year debuted the Women’s Leadership Academy.
The Country Music Association (CMA) has elected its board of directors for 2023, with new board members including songwriter Rhett Akins, Onsite Entertainment executive Debbie Carroll, Pink Dog Entertainment leader Curt Jenkins, Warner Music Nashville co-head Ben Kline, CCLD LLC’s Chris Lisle, BMG Nashville/BBR Music Group leader Jon Loba, Monument Records general manager Katie McCartney, Maverick’s Chris Parr, Grand Ole Opry vp/executive producer Dan Rogers, Sony Music Publishing Nashville executive vp of creative Josh Van Valkenburg, Press On Publicity founder Wes Vause and singer/songwriter/musician Charlie Worsham.
The board officers for 2023 will be chairman Charlie Morgan of Apple Music; president Kella Farris of Farris, Self & Moore; president-elect Jennie Smythe of Girlilla Marketing; and secretary/treasurer Virginia Bunetta of G Major Management.
The CMA’s elected and appointed board members include artist managers, songwriters, radio executives, publicists, music publishers, record label executives and touring/live entertainment executives. See the full list of 2023 CMA Board of Directors at cmaworld.com.
Recently, the CMA revealed the nominees for the upcoming CMA Touring Awards, which will be held Jan. 30 at Nashville’s Marathon Music Works. CMA members in the following membership groups are eligible to vote on the 15 categories up for awards: advertising/public relations/media, affiliated, artist, entertainment services, marketing/digital, musician, personal manager, record label, talent agent, talent buyer/promoter, touring and venue.
During the recent CMA Awards held in November in Nashville, Luke Combs continued his reign as CMA entertainer of the year, while his album Growin’ Up earned album of the year honors (Combs earned two trophies for this win, as both artist and producer on the project). Combs is the first person to win entertainer of the year and album of the year on the same night since Taylor Swift did so in 2009.
Elsewhere, Chris Stapleton became the first six-time male vocalist of the year winner, surpassing Vince Gill, George Strait and Blake Shelton, each of whom is a five-time winner in the category. Carly Pearce and Ashley McBryde also won musical event of the year for “Never Wanted to Be That Girl.” Their win marks the first all-female collaboration to win in 28 years — since Reba McEntire and Linda Davis’ “Does He Love You” in 1994.
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