Country
Two decades ago, Carrie Underwood auditioned for American Idol, during the reality music competition’s fourth season in 2005. Now a multi-award winning, multi-faceted singer, songwriter, entertainer, author and actress, Underwood will return to where it all began next year, as a judge on American Idol, where she will replace former Idol judge Katy Perry.
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On March 9, she will join Luke Bryan and Lionel Richie at the judges’ table, when the American Idol season premiere launches on ABC and streams on Hulu.
A new video previewing the upcoming season shows the moment Underwood stepped into the audition room as a judge for the first time, juxtaposing the moment with footage of Underwood’s American Idol audition in 2005. When Underwood auditioned on American Idol, she performed the Bonnie Raitt classic “I Can’t Make You Love Me,” and auditioned for then-judges Paul Abdul, Simon Cowell and Randy Jackson.
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“Twenty years ago I was standing on a stage just like this one,” Underwood can be seen saying in the video.
“And now you’re sitting here with us,” Richie replies.
“That’s the power of American Idol,” Bryan adds.
Host Ryan Seacrest then asks, “So, should we save some lives together?”
“Let’s do this,” Underwood replies with a smile.
Since her own win on American Idol, Underwood has earned 16 No. 1 Billboard Country Airplay hits, as well as eight Grammy trophies and 16 ACM Awards. She’s spearheaded her own Reflection: The Las Vegas residency (which continues through April 2025), released the book Find Your Path, launched the fitness app Fit52, and starred in the show open for NBC’s Sunday Night Football for 12 consecutive seasons. She also launched the SiriusXM channel Carrie’s Country, followed by Carr-dio by Carrie’s Country, and Savior Sunday Daily by Carrie’s Country, both of which stream on the SiriusXM app. Underwood recently made a guest appearance on comedian Nate Bargatze’s holiday special, which aired on CBS.
If there’s one thing Brad Paisley can relate to it’s the mortal fear a performer has when their voice just won’t cooperate after they’ve gone too hard. That’s why when his wife, actress Kimberly Williams-Paisley, felt her voice failing at her annual Alzheimer’s Association event in 2022, his first thought was “man, she’s overdone it.’ Because I only had my own experience to deal with,” the singer told People magazine in a cover story.
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“I remember thinking, ‘You are going to be fine. Give a few days and it’ll come back,’” he recalled telling the Father of the Bride star, who said she first noticed her voice pitching higher more than five years ago. Over the next two years, Paisley readily admitted that he “stepped in it so much” during the time when his wife could barely speak above a whisper.
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Paisley leaned into what he knew, or thought he knew, asking Kimberly to project, clear her throat and counseling her to, “‘learn to power through it.” Looking back, though, he’s realized he was “so stupid and naive” to give such advice. As it turns out, a few months after that event, Kimberly was diagnosed with a partially paralyzed vocal cord and had to undergo surgery to correct it.
While his initial tough love tips were not super helpful, Paisley did come up with a fun, somewhat silly solution to Kimberly’s inability to be heard above a whisper, even in her own home. “It was really hard because she would yell upstairs, ‘Hey, boys, come downstairs, dinner’s ready,’” and they could never hear her,” Paisley said of their sons, Huck, 17, and Jasper, 15.
For Christmas, Paisley gave Kimberly a bright pink megaphone she could bust out when she needed to call the boys. “It was one of the kindest things Brad did for me — it was really hilarious and so necessary,” she said. “I started using it immediately. He is so good at keeping me laughing.”
She said the boys also tried to help out, always eager to step in to be a voice for her. She recalled being at events where, if they noticed that someone she wanted to talk to was walking away and she couldn’t call out, they would go fetch them for her. “They’re used to assisting me, which is really sweet,” she said.
In an accompanying video, Kimberly noted that “so much of our personality” is expressed in our voice, especially for an actor/public speaker like her, who uses her voice as part of her “value system.” So, when it wasn’t there, she wondered, “who am I?”
Though she has battled back since her surgery in August, Paisley said it was “heartbreaking” to watch his wife — who “lives to talk to to people” — struggle to be heard. “Seeing her fight to figure it out was amazing. There was never a moment where she was just going to give up. It was inspiring,” he said.
Watch the People magazine cover story interview below.
Earlier this week, Billboard revealed its year-end Boxscore charts, ranking the top tours, venues, and promoters of 2024. We’re breaking it down further, looking at the biggest live acts, genre by genre. Today, we continue with country. Country music has been around for more than a century, but that doesn’t mean that it is outdated. […]
Morgan Wallen‘s Nashville bar, restaurant and music venue will soon have its neon sign, joining the slate of massive signs beckoning both tourists and locals to downtown Music City. Explore Explore See latest videos, charts and news See latest videos, charts and news On Dec. 17, the Metro Nashville City Council gave permission for the […]
Jelly Roll was spotted shaking hands and smiling with president-elect Donald Trump at a UFC match New York City’s Madison Square Garden last month, leading to controversy surrounding the country star’s political opinions. Explore Explore See latest videos, charts and news See latest videos, charts and news However, Jelly cleared the air alongside his wife […]
12/17/2024
Billboard offers its takes on the top country songs of 2024, including music from Kacey Musgraves, Lainey Wilson, Riley Green, George Strait & more.
12/17/2024
For this year’s update of our ongoing Greatest Pop Star by Year project, Billboard will be counting down our editorial staff picks for the 10 Greatest Pop Stars of 2024 all this week — having already revealed our Honorable Mentions, our Comeback of the Year and our Rookie of the Year artists all last week. Now, at No. 10, we remember the year in Jelly Roll — a late-blooming country superstar whose compelling hits, winning personality and relatable story helped him become one of the most unavoidable artists of 2024.
When he wasn’t taking his now-famous daily cold plunge in an ice bath, Jelly Roll was everywhere in 2024.
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Even if you can’t hum “I Am Not Okay,” which reached No. 14 on the Billboard Hot 100 and was the closest Jelly Roll got to a pure pop hit this year, you’re still likely aware of the gregarious rapper-turned-country artist through his sheer ubiquity. Jelly Roll, who turned 40 on Dec. 4, performed on no fewer than 10 collaborations from across the musical spectrum in 2024, alongside the wide-ranging likes of Eminem, Falling in Reverse, Jessie Murph, OneRepublic, Machine Gun Kelly, Halsey, Post Malone, Dustin Lynch and Brooks & Dunn. He also landed three No. 1 songs on Billboard’s Country Airplay chart for the second year in a row, and topped both the Hard Rock Songs and Mainstream Rock Airplay charts.
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Here’s what it was like to be Jelly Roll in 2024: During one weekend in early February, he paid tribute to Bon Jovi at the 33rd annual MusiCares Person of the Year gala, followed by performing at the illustrious pre-Grammy gala hosted by Clive Davis the next night. And then to cap off the weekend, he also sang at the Grammy Awards, where he was nominated for two trophies and met his longtime crush, Taylor Swift.
Or fast forward to September, where in one four-day span he played his first-ever (sold-out) show at New York’s Madison Square Garden. The next day he headlined the Global Citizen Festival in Central Park in the afternoon and was the musical guest on the season premiere of Saturday Night Live. Then two nights later, he not only performed on The Tonight Show Starring Jimmy Fallon, but he also got coveted couch time on the late night show, an indicator of his celebrity status.
Jelly Roll scored wins across the board as an entertainer in 2024. He may not have taken home any Grammys in February (he’ll get more chances in 2025 after being nominated for two Grammys in November), but the 2024 People’s Choice Awards named him male country artist of the year in February. In April, he snagged both best new artist (pop) and best new artist (country) at the iHeart Awards, and in April, he was the big winner at the CMT Music Awards, winning all three awards he was nominated for, including video of the year (“Need a Favor”)
The winning streak continued in May, two weeks after he had played Stagecoach for the first time (and paid tribute to Toby Keith by performing “Should’ve Been a Cowboy” with T-Pain), when he took home music event of the year for “Save Me” with Lainey Wilson at the ACM Awards. “This song saved me,” he said during his acceptance speech, which reflected his painful past. “I was in a dark place. I thought I would die and go to jail, and I’m standing here today an ACM Awards winner.”
He also won on the health front, losing 100 pounds in a journey he documented on social media (including the daily plunges), and undergoing major dental surgery. It felt like everything he did – no matter how large or small — made the news, from testifying before a Senate committee on the fentanyl crisis and revealing that he and wife Bunnie XO were trying to expand their family via IVF to announcing he regretted getting most of his plentiful tattoos or surprising kids running a lemonade stand with a $700 donation.
He also made musical strides on both the large and small screens, contributing “Dead End Road” to the Twisters: The Album and “Run It” as the only original song in Sonic the Hedgehog 3, the third installment of the popular franchise. Meanwhile, new song “Get By” became the ESPN college football anthem for the 2024-25 anthem and “Dead End Road” and “Liar” served as the official theme songs for the WWE SummerSlam, with Jelly performing the atter at the event.
When it seemed like it couldn’t get better, Jelly Roll performed with his hero, Eminem in June at Live From Detroit: The Concert at Michigan Central. They sang “Sing for the Moment,” and a month later, Jelly Roll appeared on “Somebody Save Me” on Eminem’s The Death of Slim Shady album.In September, he joined Eminem (via projection) to help open the VMA Awards when the rapper performed a medley of “Houdini” and “Somebody Save Me.”
On Aug. 27 in Salt Lake City, Jelly Roll kicked off his first headlining arena tour. The Beautifully Broken show was part concert/part gospel revival and fully sold out. The tour perfectly set up the Oct. 11 release of his album of the same name, the follow up to 2023’s Whitsitt Chapel, which came out through a new partnership between BMG and Republic. Like its predecessor, the set examined issues close to his heart, including addiction and mental health, that resonated with his growing millions of fans. His hard work paid off: Jelly Roll landed his first No. 1 album on the Billboard 200 and Top Country Albums, with sales of 161,000 units sold moved in its debut week,, according to Luminate.
Two nights before Thanksgiving, Jelly Roll wrapped his tour, which grossed $79.3 million and sold 685,000 tickets over 56 shows, according to Billboard Boxscore. Without even pausing to indulge in some turkey, two days later, Jelly Roll crashed Lainey Wilson’s halftime performance at the Dallas Cowboys game on Thanksgiving, for a powerful take on their Country Airplay-topping duet, “Save Me.”
Just as he was seemingly everywhere, Jelly Roll and his music were seemingly for everyone — especially anyone who has ever felt alone or desperate and yearning for redemption. Even The Rock declared that Jelly Roll’s music had helped him through rough times. Though his upbeat demeanor shone through every viral interaction, Jelly Roll’s music was still infused with a questioning darkness that lingers from his teens and 20s spent incarcerated and his 30s struggling to break through musically. But far from being depressing, it’s music that looks at frailties and imperfections not as weaknesses, but part of what makes us gloriously human and unites us.
Though it hardly feels possible, next year seems like it could get even bigger for the country superstar, as he ascends to festival headliner and stadium tour status. Already on the books: he will headline Stagecoach in April and then head out on The Big Ass Stadium Tour with Post Malone. In other words, look for Jelly to keep on rolling in 2025.
Check back for our No. 9 artist, to be revealed later today, and stay tuned all week as we roll out our top 10 — leading to the announcement of our top two Greatest Pop Stars of 2024 on Monday, Dec. 23!
This year was largely defined by pop stars who rewrote the rules, genre outlaws who succeeded in new territory and a rap beef that gave us a unifying anthem. But throughout the year, a handful of artists were enjoying their own major milestones — ones that not only defined their year, but their career.
From award recognition to chart firsts to major synchs and more, artists including Victoria Monét, Gracie Abrams, Natasha Bedingfield, A. G. Cook, Carín León, and Tems reflect on their defining moments of the year.
Gracie Abrams
Gracie Abrams
Abby Waisler
Last year, every single time I watched The Eras Tour — which was every time I opened — never once did it feel like there was going to be an end. When we were asked to come back, knowing that it would be to close it out, I immediately felt so nostalgic for the experience. Over the past few challenging, strange, scary years, Taylor has been a source of light for people who desperately needed it, and for developing artists, the tour has been an unimaginably significant springboard. For my career, it’s been undeniable. It’s hard to make sense of streaming numbers on your phone — I’m not someone who’s ever really been super tapped into that data — so to track the difference in audience reception quite literally in front of my eyes on The Eras Tour has been mind-blowing. I thought I was hallucinating when I first heard [Swifties] singing my lyrics back.
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What was most exciting about my own headlining tour was that I had made [2024 second album] The Secret of Us with my live show in mind. I’ve had the most fun performing “us.” in particular because on the days I’m not singing it with Taylor, it becomes this duet between all of us onstage and everybody in the crowd. And it was nominated for a Grammy! The whole reason Taylor and I wrote it in the first place was we’d just come off a dinner where she’d very sweetly said we needed to celebrate my first Grammy nomination [for best new artist in 2023]. The full circle of it all is hard for me to wrap my head around.
The Secret of Us has had the most traction out of any of the projects I’ve put out before, and there are milestones that are fun to acknowledge. When “I Love You, I’m Sorry” ended up being the song that took off the most, I felt like it was — not that we needed it — permission to allow acoustic guitar to remain the driving force behind “That’s So True,” which came from the feeling of living with a burning, fiery rage of jealousy. Seeing the life that song is having right now is psychotic to me. The audience’s engagement has only felt stronger as these rooms have continued to, by some miracle, expand. But what I clock as my metric for success is how it feels to create a thing and then sing it with a group of people who resonate with it. I just can’t believe any of it is real.
Natasha Bedingfield
Natasha Bedingfield
Cameron Jordan
Last year, my publisher reached out and I recognized the name [in his pitch]. I was like, “Ah, [filmmaker] Will Gluck! I remember him.” My song “Pocketful of Sunshine” was a big part of his [2010] movie, Easy A. He seems to use my songs in things and they resonate. So when I wrote back [about using “Unwritten” in his new film], I said, “A hundred percent yes.”
I went to the premiere [of Anyone but You], and the actors were like, “They just kept making us sing your song!” I think he made them sing it in every scene. I remember my publisher being like, “They’re really using it a lot.” And they even came back after they edited the movie and said, “We actually want to give you a bit more money because we ended up using the song even more.” We were really blown away by how it was used and how funny it was. There’s a moment where Sydney [Sweeney] is looking up at [Glen Powell’s] butt, singing, “Reaching for something in the distance.” I mean, that’s the kind of humor that I love.
People watched the movie and they left singing the song, and then they filmed themselves singing it and put that up on TikTok. And I got a call from Will saying, “Because the song is trending on TikTok, it’s making more people go see the movie.” So it was this really amazing thing that kind of served each other.
It feels like “Unwritten” has been one of the songs of the year. I feel really touched by this, and I couldn’t have anticipated it. Last year, I was thinking, “We need to do something for the [20th] anniversary! Let’s celebrate. Let’s put music out.” And then this happened without me. It was outside of my control, and it’s just been wilder than I could have imagined.
I think it’s everyone’s song, but nobody knew that until Anyone but You. What’s so poetic about this is that “Unwritten” itself is a song that’s changing and growing, and the story about it is evolving. When I was writing it, we imagined the arenas and the stadiums and the crowd singing it. And when we were producing it, I remember being like, “How do we pick sounds that aren’t going to be dated?” “Unwritten” is like my baby, and I hope it keeps shape-shifting.
A. G. Cook
A.G. Cook
Henry Redcliffe
Charli and I were talking about doing remixes almost from the beginning. I was really pushing this notion that I have about music in general in the post-streaming era. I like that music doesn’t have to completely end at the album release; the masters that get uploaded to streaming aren’t necessarily the final version.
What’s been so nice about brat is that even the way it was rolled out, the Boiler Room set happening early on and so forth, it’s holistically been about there being different versions. We’d sometimes even talk about remixes while working on the tracks themselves. There was always this notion that at some point, there would be a high-effort extension of the album. Thematically, brat is so interesting in how it is pure Charli, not using features. But obviously there’s all that energy building up for actual collaborations to happen. We knew while making it that if we wanted to collaborate, that would go on the remix album, but we’d also give collaborators agency to make songs even more in their image.
The original tracks were operating in real time, so it was no surprise that the remix album just continued that experience [by reflecting on] those months [after brat’s release]. The confessional nature of brat also provoked a lot of the remix collaborators to match that. Especially the [“Girl, so confusing” remix with Lorde], because it was conceived right as the album came out. That set the tone for the remixes to be actual conversations.
For [the “Mean girls” remix with Julian Casablancas], we wanted to make sure he could really make it his own, that it wasn’t just “Julian’s going to jump on for a verse.” That would have felt wrong for everyone. Charli and I wanted to demonstrate, like, “We’re not precious. We’re fine to dismantle it.” There are some remixes that didn’t happen simply because we sent it to people and they didn’t know where to start or were uncomfortable making a completely different genre. But the “Mean girls” remix is a good example of making sure it didn’t just feel like a feature, but an amalgamation that would then challenge Charli and I to also put ourselves on it.
The original songs are as clubby as DJs want to make them, or not. There’s so much ammo in brat, so many intriguing moments that could be looped, taken apart. I’ve already heard people do so many of their own remixes. There are funny ones where Charli is interviewed and is like, “Yeah, I love dance music, but I don’t really like drum’n’bass.” Then there’ll be like 10 drum’n’bass remixes, almost as like a “f–k you.” I think that’s the most fun part.
Carín León
Carin León
Carlos Ruiz
Being at the Grand Ole Opry was culturally very significant. As a Latino, as a Mexican, as a fan of country music, to go to the capital of country and play inside the temple of country music meant a lot to me. I think we made our mark.
I’ve always been close to country music, listening to Johnny Cash, George Strait and the newer generation of artists who are so good and are breaking parameters and doing things differently, just as we are with Mexican music. I love what artists like Luke Combs and Post Malone are doing, but if I had to choose a single country act, it would be the great Chris Stapleton. He’s given us a lot of love.
In fact, the last time we performed in the South, we sang “Tennessee Whiskey,” and I said, “Respectfully, for me, the best country singer, technically and artistically speaking, is Chris Stapleton.” Then we realized his wife was there, and she got up and came to the stage to see us. It made me realize music really has no borders. We have a country project set for next year, mostly in English, with a lot of collaborations.
We’ve been making other inroads with country music this year, and one day my manager, Jorge Juárez, and I were on a flight and he said, “We’ve just been confirmed for the Grand Ole Opry.” As if this was normal. My first words were “You’re kidding me!” Because I know how hard it is to play there. Many American artists never get to do it. It felt like confirming the biggest stadium ever.
It was the culmination of all those dreams I had as a kid of playing in a mythical and legendary space. Playing there allowed me to be me and to be that person that since childhood has loved country music, especially because our Mexican music is so influenced by country. I think it’s the only place where I’ve cried onstage. It’s something money can’t buy — and a memory I’ll take with me till the day I die.
Victoria Monét
Victoria Monét
Dalvin Adams
I really liked the process of getting into the Grammys. I was doing a lot of prep physically, like watching my food intake, lots of workouts. A really special moment happened where I took [my daughter] Hazel with me to a fitting with Versace. It was my daughter’s first time on a red carpet, and she [was going to] be matching with me. Versace allowed us to pick a specific brown and bring that theme of [my album] Jaguar to life.
[Winning the best new artist Grammy] was one of the biggest goals that I had for the year. You know how much it takes to get recognition in this industry or bring a vision to life and what kind of marketing it took to get there, what kind of focus and dedication and sacrifice. [But I have this] yin-yang mentality like, although this means the world to me and I appreciate it, I can’t make it my be-all and end-all to determine whether or not I’m good — because the other [nominees] were also amazing and they didn’t get it, and they’re going on with their lives and doing amazing, incredible things.
I have [my Grammys] on a banister upstairs; it’s kind of become an awards banister. There are a few plaques there and a framed tweet about the Grammys that I tweeted in 2015, almost like a manifestation. It puts a pep in your step to know that you did the right thing, but also you have so much more work to do, so just keep going and remain grounded and know that all of these things are a blessing.
You want to continue to do what you love even if the accolades don’t ever come again. There were many years where I thought I was great and I didn’t have those awards on my banister. It was just knowing, because of my work ethic, greatness comes that way. And when the recognition and attention come, you want to make sure that doesn’t become your driving force. Those are extras, but it does feel really nice.
Tems
Tems
Adrienne Raquel
Once I have a vision, I’m always trying to do everything to put my vision in place. But that can also sometimes turn into perfectionism, which I learned to let go of while [making my debut album, Born in the Wild]. You [have to] be as authentic as possible and allow yourself to flow in the music — letting go of anything that you think you’re supposed to do, be or show.
I’m not thinking too much about genres or rules: “Oh, you have to make Afrobeats.” My “why” is different. My “why” is to release my thoughts. It’s an honor to be able to make music that you want to make and for people to be able to connect to it — and for someone to recognize that is also really great.
[At Coachella], Wizkid was around and we asked him if he’d come out [to perform “Essence”], and he was really down. Justin [Bieber] happened to also be around. He hit me up that morning and said he’s down to come out if I needed him. And I was like, “Yes!” It was amazing. Everybody was going crazy. The crowd was screaming, the floor was shaking. It was a vibe, like a huge party.
[In November], we had just arrived at midnight in Melbourne, Australia, so I wasn’t thinking too much about the Grammys. I was extremely tired, so I went to bed hoping to get a little bit of rest before my show the next day. Around 5 a.m., my phone started vibrating on my bed. It’s calls and people shouting, “Oh, my God. Congrats!” I’m like, “Bro, what’s going on?” They’re like, “Bro, three Grammy nominations!” It was worth being woken up for, especially for the people that have worked on this album — not just me, but my friend and my producer [GuiltyBeatz], [and] Spax, [who] also engineered it.
There are so many people that worked sleepless nights and really did their best to help me out, and it’s beautiful to see them have the recognition. All it takes is a Grammy-nominated project that you were a part of for your life to change. That’s what I really care about the most.
This story appears in the Dec. 14, 2024, issue of Billboard.
“For ‘A Bar Song’ to still be doing what it’s doing is insane,” an awestruck Shaboozey told Billboard in November about his breakout song’s then-16-week-long run atop the Billboard Hot 100. “[It’s] crazy how much the song carried on its own. We don’t even do anything and it’s like, ‘Hey, you’re aiming for a 17th week now!’ ”
Of course, monthslong No. 1 smashes don’t just happen on their own — but “A Bar Song (Tipsy),” which has achieved 19 weeks at No. 1, wasn’t the only country single to reach the peak this year. Between Post Malone’s Morgan Wallen-assisted “I Had Some Help,” Beyoncé’s “Texas Hold ’Em” and Wallen’s own “Love Somebody,” country has topped Billboard’s all-genre singles chart more than any other genre this year. Shaboozey’s and Post Malone’s smashes are the only 2024 releases to log more than three weeks atop the chart — a notable feat, considering that the former is a country newcomer and the latter is a pop/hip-hop crossover star.
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“I Had Some Help,” which arrived in April and debuted atop the Hot 100, marked the first major release of Post Malone’s country music foray, which Grammy Award-nominated producer Louis Bell describes as a “natural transition” from the singer-songwriter space of the artist’s 2023 Austin album. “We want each project to flow into the next,” he tells Billboard.
Posty’s pop-country jam started with massive streams and sales, perfectly setting the stage for the arrival of the album F-1 Trillion, which opened in the penthouse of the Billboard 200 (dated Aug. 31) with 250,000 units, according to Luminate. All 18 songs from the album’s standard edition reached the Hot 100, including 15 collaborations with country powerhouses like Dolly Parton, Brad Paisley and Chris Stapleton — a testament to the Nashville goodwill that the Grammy-nominated pop star had accrued during his formal entry into the country space.
Historically, country music has been vigilant about newcomers immersing themselves in the genre’s roots, and Post got his boots dirty to prove his bona fides. He and Bell, who co-produced every track on F-1 Trillion, began working on it in November 2023 in Nashville right before the Country Music Association (CMA) Awards — foreshadowing the four nods that “I Had Some Help” would earn at the awards show the following year.
The two collaborators worked on the first few songs of the F-1 Trillion sessions with country superstar Luke Combs. “Post started saying that it [made] sense to collaborate on a lot of these records because he wanted to show Nashville how much he loves country and shine a light on the people who are in the city that inspired him,” Bell explains. “That was always the vision from the top down.” By inviting Nashville heavyweights such as Tim McGraw to collaborate in person, Post made sure that “word spread pretty quickly of how legitimate [he] was and how much he knew about the genre.”
To fully transition into the new style, he and Bell also implemented a new approach to their creative process: mulling over stories and concepts at the onset of a session instead of building out beats and melodies they had already been tinkering with.
The month before “I Had Some Help,” Post covered Hank Williams at Nashville’s iconic Ryman Auditorium, and in the months following the song’s release, he performed his first songwriter’s round at the Bluebird Cafe, played a set of classic country covers at Stagecoach 2024, made his Grand Ole Opry debut and brought out Blake Shelton as a surprise guest at his first-ever stadium show.
While Posty had to overcome his pop profile in his quest for crossover success, Shaboozey, a newcomer to the mainstream, had to establish who he was. “A Bar Song (Tipsy)” served as the fourth single — but was the first to get a radio push — from his third studio album, Where I’ve Been Isn’t Where I’m Going, which topped the Folk Albums and Independent Albums charts. With no major country collaborators, Shaboozey’s project didn’t come with the overt approval of the Nashville establishment — but it did arrive on the back of two appearances on Beyoncé’s Cowboy Carter in March, helping to spur eye-popping early consumption for “A Bar Song (Tipsy),” now nominated three times over at the 2025 Grammys ceremony.
“It was a bit of a fast and furious [situation],” says Heather Vassar, EMPIRE senior vp of operations, Nashville. Country radio programmers “were already familiar with Shaboozey’s name, but we had a very global, multiformat approach. When we decided to launch at country radio, we made sure they understood him and the whole project. The more authentic conversations we had, the more receptive they’ve become, and they’ve been incredible.”
Harnessing the power of his interpolation of J-Kwon’s 2004 Hot 100 No. 2 hip-hop smash, “Tipsy,” Shaboozey was able to expand the reach of “A Bar Song (Tipsy)” and tap into more diverse segments of country’s listenership. The track’s whistling instrumentation kept it squarely in the country genre, while its rap-sung flow and Birkin name-check kept it accessible for hip-hop and top 40 audiences — and those who had been newly corralled into the post-Cowboy Carter country wave. Shaboozey also made his Nashville rounds, playing The Nashville East and Spotify House at CMA Fest.
“The beauty of our country ecosystem — outside of select playlists — is that genre lines have been less of a concern,” Spotify country editor Claire Heinichen says. “Pop-country was the dominant subgenre for most of the 2010s. We knew the audience would really resonate with [these] songs. The data spoke for itself.”
It will be difficult for country songs to replicate the Hot 100 dominance of “I Had Some Help” and “A Bar Song (Tipsy)” without the boost of 2024’s larger paradigm shift. Yet Posty’s emphasis on adhering to country traditionalism and Shaboozey’s plays to more underserved country music listeners provide equally strong blueprints for future crossover hits.
This story appears in the Dec. 14, 2024, issue of Billboard.
Country fans can celebrate the end of 2024 with Jon Pardi! NHL and TNT are set to host Barnburner, a hockey-focused fan experience on Dec. 31 in celebration of the 2025 Discover NHL Winter Classic, with Pardi as the headliner. The event, which takes place around Chicago’s Wrigley Field, will take place from noon to […]