State Champ Radio content creators
Trending on Billboard
iHeartMedia struck a new partnership with TikTok that will see TikTok creators featured in long-form audio and video content across iHeart platforms, it was announced on Monday (Nov. 10).
The deal includes the launch of the TikTok Podcast Network, a slate of up to 25 podcasts from TikTok creators. Under the agreement, iHeartMedia will open co-branded podcast studios in Los Angeles, New York and Atlanta that will be set up for both audio and video content. The podcasts will be distributed by iHeartPodcasts and made available on the iHeartRadio app and other podcast platforms. Listeners will also be able to watch highlights and clips from the podcasts on TikTok.
Related
Another component of the deal is TikTok Radio, which will pair TikTok creators and established iHeartRadio personalities on iHeart broadcast radio stations across the U.S. and digitally on iHeartRadio. According to a press release, “TikTok Radio will feature not only TikTok’s hottest new songs, but also trend-driven storytelling and emotional context behind the music,” with segments including Behind-the-Charts, New Music Fridays and On the Verge.
iHeart and TikTok will additionally team up on iHeart events like the iHeartRadio Music Festival and iHeartRadio Jingle Ball, “empowering brands to activate with a dynamic network of content creators,” according to the release.
More details on the partnership will be announced in the coming months.
“This partnership connects TikTok’s cultural energy and creator community with the unmatched scale and reach of iHeartMedia,” said Rich Bressler, president, COO and CFO of iHeartMedia, in a statement. “We’re giving creators access to the biggest audio platforms in America — creating new ways to tell stories, entertain, and build deeper connections with fans. Together, we’re combining our vast networks to deliver relevant content on a massive scale. It’s a win for creators, fans, and brands alike.”
Related
“At TikTok, empowering creativity and connecting communities are at the heart of everything we do,” added Dan Page, global head of media and licensing partnerships at TikTok. “This partnership with iHeartMedia opens up exciting new opportunities for creators and brands to reach wider audiences, collaborate across platforms and extend their creativity beyond the TikTok platform. Together, we’re amplifying the connection between artists, creators and our community through the shared power of cross platform storytelling.”
TikTok and iHeart kicked off their partnership earlier this year with the singing competition Next up: Live Music, which was hosted exclusively on TikTok LIVE.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Content creation is a growing field, with more than 200 million people considered a professional content creator, according to 2022 research […]
Universal Music Group’s Universal Production Music division has launched a new subscription-based service, offering a pre-cleared library 50,000 songs and 200,000 sound effects, starting at $5.99 per month. The new library, called Universal Music for Creators, is aimed at servicing influencers and online talent that need royalty-free music for their videos and podcasts at a low price.
Universal Music Group’s library includes the option to separate out some of its songs into audio “stems,” industry shorthand for individual instrument tracks used collectively to create a full sound recording. This offers creators greater flexibility to customize the song to best fit their needs.
Though it is full of options for creators, the library does not include any of the major acts that are signed to UMG — like Drake, Rihanna, Taylor Swift and many more. It is searchable through the website’s search bar, where users can type in descriptions of mood and style to find the songs they want. The company also offers curated playlists of different moods and occasions for faster discovery.
UMG is not the first to try to fulfill the needs of the growing creator economy through a subscription-based pre-cleared music library, but the company’s announcement claims that Universal Music for Creators “boasts more tracks and SFX than any other claims-free music subscription service.” In recent years, a number of other libraries have formed with similar business models and offerings, including Songtradr, Loudly, Collabhouse, Bopper, Epidemic Sound and more. Some digital platforms, including TikTok and YouTube, have also amassed their own pre-cleared music libraries for creators to choose from in order to dissuade creators using songs without the proper clearance to do so.
Soundtracking social media content is also one of the most cited use-cases for the burgeoning field of generative artificial intelligence. Some of the models hoping to provide AI music for this use includes Stability AI’s Stable Audio, Soundful, Tuney, and more. These companies threaten to disrupt today’s music libraries, offering soundtracks that are one-of-a-kind and customizable for content creators at a similarly low monthly fee. Still, some of these models do not yet create music that rivals the quality of stock human-made music.
Jody Gerson, UMPG chairman and CEO, said: “Universal Music for Creators delivers our unparalleled production music library to content creators everywhere for the first time. Innovative programs like this exemplify why Universal Production Music continues to lead the industry.”
Jane Carter, president of Universal Production Music said, “We’re thrilled to become the first major publisher to offer production music to content creators as a subscription service and grow the accessibility of our music catalog. With a brand heritage that signifies trust, quality and prestige, Universal Music for Creators will provide affordable, hassle-free music and sound effects for the most imaginative creators. We are excited to provide yet another innovative opportunity to support our talented production music songwriters and composers.”
-
Pages
