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It seems Kanye West looked to GRAMMY weekend as a big moment for his brand. Ye released a new Yeezy commercial after getting removed from the event.

As spotted on Page Six, the self-proclaimed goats of all goats had time this weekend. After showing up to the GRAMMY Awards uninvited and his wife Bianca bearing it all on the red carpet, the high profile couple was asked to leave by staff. It appears this was a very calculated move by Kanye West as he had a new commercial for his Yeezy label run on select broadcasts of the live show.

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As expected, the spot aligned with the brand’s minimalistic ethos and simply showcased a range of athleisure pieces over a white backdrop. Included were t-shirts, hooded sweatshirts, socks and more. Also included in the drop are select merch items for his forthcoming album BULLY. To the surprise of many all the pieces are priced at $20.00 dollars prior to shipping and taxes.
You can shop the Yeezy collection here and view the commercial below.