clive davis institute
Former Atlantic Music Group chairman/CEO Julie Greenwald is being welcomed as executive-in-residence at the Clive Davis Institute of Recorded Music (CDI) at New York University’s Tisch School of the Arts for the spring 2025 semester, it was announced on Monday (March 3).
In the role, Greenwald will present marketing case studies, hold workshops on business plan development, curate a series of conversations with music industry executives and participate in A&R pitch sessions with students. She will hold office hours at the institute’s Brooklyn campus.
Over her career, Greenwald has played a role in the success of superstars such as Ed Sheeran, Bruno Mars, Cardi B, Charli XCX and Twenty One Pilots, among many others. After attending Tulane University, followed by a stint teaching in the New Orleans public school systems in the Calliope projects through Teach for America, she started her music industry career as Lyor Cohen‘s assistant at Rush Management. Three months later, she was named promotions coordinator at Def Jam Records, where she rose through the ranks. Following the merger of Def Jam, Island and Mercury Records, she and Cohen built Island Def Jam Music Group. She was named Billboard‘s Women in Music executive of the year in 2017.
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“I have always been so fortunate to get my unequal fair share of talented interns from NYU,” said Greenwald in a statement. “I am thrilled to have this opportunity to work so closely with not only the students, but the incredible faculty at the Clive Davis Institute.”
Record producer Nick Sansano, who serves as associate chair, director of production curriculum and co-director of the musicianship and performance curriculum at the Clive Davis Institute, said in a statement that Greenwald’s “presence at CDI is incredibly meaningful in so many ways. As a groundbreaking woman executive in the music business, she is a source of inspiration for the next generation of industry leaders. As one of the most successful music business executives of all time, she is a unique source of a breadth of professional wisdom. Julie has been very clear that she is doing this for no other reason than to pass on all she can to our students; like all laudable teachers, she is setting the groundwork to enable long-term success for our students, and the music making industry at large. Julie won’t be using a textbook, she is the textbook.”
In August, Greenwald announced she would step down from her role at Atlantic Music Group, where she was succeeded by Elliot Grainge following a major restructuring at Warner Music Group.
Lauren Davis, a veteran music business attorney, has been promoted to associate chair of New York University’s Clive Davis Institute of Recorded Music.
Davis joined the institute’s full-time faculty in 2006, teaching courses on the legal and business aspects of the music industry, including intellectual property law. She has also lectured on social entrepreneurship and advancing equity and inclusion in music. As the director of professional development at CDI, she oversees the professional planning and Senior Year Professional Development courses for graduating students.
With 33 years of experience as a music and entertainment attorney, Davis has represented high-profile recording artists, songwriters, producers, publishers, and music companies. She has also served as the faculty senator on NYU’s Faculty Council for six years, advocating for faculty interests.
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Nick Sansano, chair of the Clive Davis Institute, praised Davis for her unwavering support and inspiration to students since the institute’s inception.
“Her music business and legal expertise, and her academic focus on policy, rights advocacy, and gender equity in the music industry has influenced and directed the professional lives of so many of our students and alumni,” he said. “Her willingness to take on the role of Associate Chair, deepening her contribution to the development of our curriculum and mission, is a huge win for our program.”
Davis expressed her excitement about her new role, stating it has been a privilege to teach and prepare future industry leaders over the past 18 years, adding that she’s “excited to roll up my sleeves, work with Nick Sansano as chair, and help steer the Clive Davis Institute’s growth and expansion in the years ahead.”
Named after the iconic music executive, the program offers a distinctive BFA that blends business, creative and intellectual exploration as part of NYU’s Tisch School of the Arts. The CDI marked its 20th anniversary earlier this year and is a fixture in Billboard‘s annual list of top music business schools.
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