Chris York

Tributes from across the live music industry have been paid to Chris York, one of the United Kingdom’s leading promoters and a director of SJM Concerts, following his death at age 55 following a long illness.
In a statement on Thursday (July 25), SJM Concerts said the company was “deeply saddened” to announce the passing of a man who “helped define the U.K.’s live music scene” over the past three decades.

York’s career in the live music industry began in the late 1980s when he started booking gigs at Warwick University, where he was a student.

After finishing his studies, York worked as a booker at London’s The Venue — putting on early shows by Pulp, Suede and PJ Harvey — before deepening his knowledge of the live business with roles at U.K. live promoters Straight Music and MCP Concerts.

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In 1993, York joined SJM Concerts, where he “formed a solid and unshakeable partnership and friendship” with the company’s founder, Simon Moran, that “would last the rest of his career,” the Manchester-based firm said in a statement.

Artists that York promoted during his three decades at SJM included Oasis, Foo Fighters, Green Day, The Chemical Brothers, Lily Allen, Massive Attack, Smashing Pumpkins, Underworld, Robert Plant, Underworld, Lorde, Morrissey, Lorde, Placebo, Kraftwerk, Swedish House Mafia, Suede and Stereophonics, among many others. 

Oasis singer Liam Gallagher, The Doves, The Pogues, Stereophonics and Suede are among the many acts who posted tributes on social media. 

“Chris York was a true unsung hero of the music world,” wrote The Charlatans frontman Tim Burgess on X, adding that the British group “are proud” to have called York a friend. 

“You might not recognise the name but if you’re a London gig-goer then you’ll have been at one of the thousands of gigs [York] put on through SJM,” stated Suede’s bassist Mat Osman, who called York “a huge friend and supporter” of the group. “He put on Suede shows from the lowliest to the biggest and was a constant presence in our career,” he added.

Posting on X, U.K. indie rock group Shed Seven said it was “heartbroken” to hear of York’s death. The promoter “played a pivotal role in shaping our career from the very beginning, standing by us every step of the way,” said the band, who topped the U.K. albums charts earlier this year. Shed Seven went on to call York “a kind and inspirational man, a true gent, one of the good guys.”

Those sentiments were echoed by U.K. venue operator Academy Music Group, which called York “a force of nature, exceptional promoter, industry pioneer and above all, a genuine music fan and all-round lovely man.”

During his career, York also worked closely with The Who’s Roger Daltrey, live producer Des Murphy and fellow SJM director Rob Ballantine on establishing the annual Teenage Cancer Trust spring concert series at London’s Royal Albert Hall. Since its launch in 2006, the event has raised more than £30 million ($38 million) for charity with everyone from Ed Sheeran to New Order to Paul McCartney taking part.  

In 2021, York was awarded the Jo Walker Meador International Award by the Country Music Association for his work on the Country to Country (C2C) Music festival, which SJM launched in 2013 in partnership with AEG Europe. The event has since become Europe’s biggest country music festival, taking place annually at London’s The O2 arena, Glasgow’s OVO Hydro and Belfast’s The SSE Arena.

“When he got involved at the start of C2C Chris really knew f— all about country. But to his credit he knew what he had to do and immersed himself in every aspect of it and soon became a go-to oracle on country, which he always maintained,” Steve Homer, CEO of AEG Presents U.K., tells Billboard. “He has left a big hole in the live music industry and I’m not sure it will ever be filled.”

“Chris was so loved by the business as you can see from the tributes that are flooding in for him from far and wide,” Emma Banks, co-head of global touring at Creative Artists Agency (CAA) and a close friend of York, tells Billboard.

“I am going to miss working with him. I am going to miss his wisdom. I am going to miss chatting with him about pretty much everything and having a laugh with him,” Banks adds.  “My thoughts are with Alice, his family, friends and the team at SJM.”  

Also paying tribute was Live Nation U.K. and Ireland chairman Denis Desmond, who said York was “a fighter to the end. His legacy will live on.”