ChevronLMW2024

From October 14 to 18, 2024, the Fillmore Miami Beach came alive with the return of Billboard Latin Music Week, celebrating its 35th Anniversary in style. This year’s event showcased over 70 artists, reinforcing its position as the premier gathering of Latin artists and industry executives globally. Since its inception, it has highlighted the growth and cultural impact of Latin music in the U.S.

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The vibrant lineup featured exclusive panel discussions, electrifying performances, and a range of workshops that engaged both fans and industry professionals. Attendees gained valuable insights from industry leaders and participated in events that celebrated the rich culture of Latin music.

A standout element of this year’s celebration was Chevron’s Re-Fuel Zone. Guests were able to refuel their devices at a charging station, helping them continue capturing special moments throughout the week.

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Additionally, fans had the opportunity to pose in front of a Chevron-themed car for a fun photo moment, creating lasting memories of the event. Attendees enjoyed a selection of snacks, refreshing beverages, and delightful paletas, keeping everyone energized. Plus, stylish branded tote bags were given away as keepsakes from the event.

One of the week’s highlights was the special appearance by Latin GRAMMY Award-winning artist Luis Figueroa. Chevron Rewards members had a special opportunity to meet and greet with him, and he participated in a rapid-fire interview, sharing captivating stories about his tour experiences and life as a rising star.

Singer-songwriter Luis Figueroa has merged his innate musical talents with his Puerto Rican heritage to become an up and coming force in the Latin music scene.

As Billboard Latin Music Week continues to evolve, this year’s celebration not only honored the rich history of Latin music but also set the stage for its vibrant future. If you weren’t able to join us in Miami, stay tuned to Billboard.com and Billboard’s socials for more content from the 35th anniversary of Billboard Latin Music Week.

Chevron is a paid sponsor of Billboard Latin Music Week.