CheetosLMW23

Cheetos left its mark during Billboard Latin Music Week 2023 with the brand’s panel and block party programming, shedding a spotlight on influential tastemakers from various industries, including music, art and fashion. 

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On Wednesday, October 4, attendees of the week-long affair were treated to the “Deja tu Huella” presented by Cheetos at the Faena Forum in South Beach. Moderated by Billboard’s Jessica Roiz, the discussion let global hitmaker Myke Towers, Project Runway champ Shantall Lacayo and artist Rob the Original, speak to how they’ve given back to their communities. “The mark I want to leave is rather how to show,” the Puerto Rican rapper said during the 30-minute conversation. “Not only to those who want to be singers. You could be an athlete. You can be what we are, what we are doing. It is someone who pursues his dream. There are people who are a phenomena that can make it overnight but mine was a little different; I had to, instead of entering through the main entrance, I entered through the window. So what I mean by that is that I kept insisting until I got it and that is the mark that I want to leave as it is not easy, but it is not impossible either, and you have to make it look easy.” 

Meanwhile, Lacayo, who came out victorious as the season 19 champ of the Bravo reality show, spoke about her special formula in making an impact. “Throughout my career, together with my team, I think the main thing we have discovered is that the DNA of our brand is our cultural roots, how we can keep alive those indigenous traditions that have been passed down from generation to generation and that, unfortunately, are getting lost in this world of fast fashion,” she explained. “We all want to leave a mark; part of my work seeks to do so through the reinterpretation of the work of artisans.”

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Multi-disciplinary artist Rob the Original, who was previously a barber and tattoo artist, has pushed the boundaries of his work with different mediums to provide a limitless perspective of art and culture. “Thank God, I have been able to share with people what my culture is, right? It is what I do and since I was very young my dad, my parents always taught us that you have to be you and represent what you are, right?” he told the crowd. “And that is what has really helped me a lot and I have also had the opportunity to travel, thank God, the world and get to know other cultures and see how beautiful they are, how beautiful other cultures are and learn from them, too.” 

Jessica Roiz, Mike Towers, Shantall Lacayo and Rob The Original speak onstage at Billboard Latin Music Week held at Faena Forum on October 4, 2023 in Miami Beach, Florida.

Christopher Polk for Billboard

Mike Towers and Shantall Lacayo speak onstage at Billboard Latin Music Week held at Faena Forum on October 4, 2023 in Miami Beach, Florida.

Christopher Polk for Billboard

Jessica Roiz, Mike Towers, Shantall Lacayo and Rob The Original speak onstage at Billboard Latin Music Week held at Faena Forum on October 4, 2023 in Miami Beach, Florida.

Christopher Polk for Billboard

Mike Towers, Shantall Lacayo and Rob The Original onstage at Billboard Latin Music Week held at Faena Forum on October 4, 2023 in Miami Beach, Florida.

Christopher Polk for Billboard

Mike Towers onstage at Billboard Latin Music Week held at Faena Forum on October 4, 2023 in Miami Beach, Florida.

Christopher Polk for Billboard

Two days later, Towers brought that dream-turned-reality to Wynwood Marketplace for a block party performance presented by Cheetos. Preceded by performances from Polimá Westcoast and the Miami Heat dancers, the reggaeton chart-topper kept the crowd (and the brand’s Chester Cheetah mascot) dancing to songs, including “Piensan,” “Whiskey y Coco,” “La Jeepeta,” “El Cielo” and his current smash, “LALA.” In front of the jam-packed audience, Towers showed love to the audience by singing directly to fans, taking a selfie with the crowd and even brought a young boy on-stage to sing with him. When the concert-goers weren’t jamming along to Towers, they were treated to plenty of Cheetos samples, a live art display by muralist Bobby Alvarado, Cheetos-inspired lawn games, tunes by DJ Mr. Pauer and more. 

Celebrated for more than 30 years, Billboard Latin Music Week is the longest running and biggest Latin music industry gathering in the world, and coincides with the 2023 Billboard Latin Music Awards, which will be broadcast live on Telemundo on Thursday, Oct. 5, from the Watsco Center in Miami.

Atmosphere at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmosphere at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Dj Pauer at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmosphere at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Bobby Alvarado at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmosphere at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmosphere at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Heat Dancers at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Atmosphere at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Myke Towers at the Cheetos Daytime Party and Neighborhood Market held at Wynwood Marketplace as part of Billboard Latin Music Week on October 6, 2023 in Miami Beach, Florida.

David Cabrera for Billboard

Cheetos will leave its mark on Billboard Latin Music Week 2023 with plenty of star power and Cheetle dust.  With less than a week until the festivities begin in Miami, Billboard and the iconic snack brand are preparing a string of programming as part of the all-Latin celebration and Deja tu Huella campaign. To kick […]

Becky G shares her go-to spot to eat while visiting home, her dream collaboration and more on this episode of Billboard’s Speed Dating. 

Transcript: 

Tetris Kelly  

It’s Tetris with Billboard News and, Becky G, I want to ask you a question. 

Becky G  

All right. 

Tetris Kelly  

Have you ever been on a speed date? 

Becky G  

No, I’ve never actually been speed dating. It sounds fun though. 

Tetris Kelly  

Where you from? 

Becky G  

I’m from Inglewood. 

Tetris Kelly  

What’s your sign? 

Becky G  

I’m a Pisces. 

Tetris Kelly  

Do you like being a Pisces? 

Becky G  

I love being a Pisces. What kind of question is that? 

Tetris Kelly  

What was your dream job as a child? 

Becky G  

Oh, I get to live my dream job today. This was it.

Tetris Kelly  

What’s your pet peeve? 

Becky G  

Sometimes when people are taller than me, they do this thing. I’m going to demonstrate for you. When they do this thing.

Tetris Kelly  

They lean on you? 

Becky G  

Yeah, then I’m like doing this thing. 

Tetris Kelly  

You’re like, “Get off me.”  

Becky G  

Yeah, that’s kind of like … I don’t know if it’s a pet peeve. It just makes me feel even smaller. 

Tetris Kelly  

Oh, my goodness. 

Becky G  

And I feel really big sometimes. 

Tetris Kelly  

What’s your favorite destination to vacation? 

Becky G  

I mean, it’s not really a vacation destination. I love just being home. 

Tetris Kelly  

That’s like the best chill time for you. 

Becky G  

Best chill time, eating my mom’s home cooked food. 

Tetris Kelly  

Do you go anywhere in Inglewood that you like when you’re home, like, “I gotta hit this destination.”

Becky G  

There’s this burger joint, a char burger spot that they kind of make a little bit of everything to be honest, but it’s called Bravo’s.

Tetris Kelly  

I got to check Bravo’s out. 

Becky G  

Yeah, it’s really good. 

Tetris Kelly  

What is the best gift you’ve ever received? 

Becky G  

Shoutout to my mom [for] the gift of life. Duh. 

And what is your dream collab? I mean, my ultimate dream as a little girl was to collaborate with someone like Selena Quintanilla.

Tetris Kelly  

Oh, my goodness.

Becky G  

Heart, heart, heart heart. 

Tetris Kelly  

Well, that was Speed Dating with Becky G. Thanks boo.

Becky G  

Thank you.

Watch the full video above.

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Giving back was the theme of Cheetos’ Deja tu Huella Community College Tour and the first stop in the nationwide trek brought out the likes of one special guest, Becky G.

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See latest videos, charts and news

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On Thursday, September 7, the Latin superstar appeared at the Los Angeles Trade-Technical College to help spearhead the event, which jump started an initiative to give out 500 scholarships this year. During her special appearance, the star, who serves as the brand’s first-ever fingertip spokesperson, took to the stage at the Culinary Pathway building and shared remarks with the students about why this partnership made so much sense.

“I can’t express enough what it means to me to have this wholesome moment with Cheetos,” she told the audience. “I used to sell my Cheetos in my backpack at school. That’s right. Thinking about what Cheetos has done for the community and when [the brand] came to me to be a part of the Cheetos familia and the Deja tu Huella, it was an obvious yes for me.” Among the other notable names at the event included LATTC President Dr. Alfred McQuarters, LACCD Chancellor Dr. Francisco Rodriguez and more.

For the culminating moment in the presentation, the star invited brand ambassador Brizzo Torres, famed mascot Chester Cheetah and more to join in on a dance-off, giving the audience a glimpse at some synchronized dance moves. Later on in the day, a block party outside of the building was set-up to give students the opportunity to engage in career-boosting workshops, see artist Bobby Alvarez show off his mural skills, get their hands on free Cheetos samples and dance along to tunes provided by 102.7 KIIS FM.

After the appearance, Becky sat down with Billboard News to speak about why the Deja tu Huella mission means so much to her. “As a little girl born and raised in Inglewood, who has had the chance to tour the world and do so many things, I want the same for others in communities like mine,” she told host Tetris Kelly. As for what’s up next for the star, the singer is about to embark on her first headlining tour, “Mi Casa, Tu Casa Tour,” later this September. “I get to sing all my Becky G music from the last couple years, which is crazy to think about because I’ve been doing this for a minute now,” she explained of the 16-date tour.

For more information on Cheetos’ Deja tu Huella campaign, head over to the campaign’s official website, and get ready for the brand to take over Miami as part of Billboard Latin Music Week. Click here for more details on the week-long festivities.