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Presented by Cheetos Students at Miami Dade College received career advice, access to workshops and inspiration from J Balvin during Cheetos’ Community College Tour as part of their Deja Tu Huella program. Narrator: Cheetos left its mark on Miami when its Deja Tu Huella tour touched down at a local college, with some help from […]
Cheetos left its mark on Miami as Billboard Latin Music Week’s 35-year anniversary saw panel programming, evening performances and more honor the concept of community and paying it forward.
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For the third year in a row, Cheetos spread its Deja Tu Huella campaign across the annual affair in the 305, with the focus on inspiring and uplifting the Latino community. During the 35-year anniversary week, the brand teamed up with Billboard to nod to the present and look towards the future through music, education and more.
Festivities kicked off on Tuesday, October 15, when rising stars Omar Courtz and Saiko were joined by rising Mexican designer Kiko Baez and celebrity yoga coach Yudy Arias for a conversation dubbed Deja Tu Huella: Inspire Who’s Next moderated by Billboard’s Isabela Raygoza, Associate Editor of Billboard Español. Whether the discussion fell on the folks who have inspired them or appreciation for their influence as of today, the panelists were quick to share gratitude for where they’ve come from and what they’re looking to achieve.
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Following the Tuesday programming was the Next-Gen Reggaeton: An Evening Curated by J Balvin presented by Cheetos event. Featuring Dei V, Omar Courtz, Saiko and a surprise performance from J Balvin, the jam-packed evening at Wynwood Marketplace saw attendees get a dose of reggaeton from different eras, while experiencing the House of Huella activation, a one-of-a-kind experience that fused together the impact of the present and what’s to come in the future as people continue to leave their mark.
The activation also saw fans partake in the Paint the Room Orange activity area, where they were encouraged to leave their mark by writing messages on mirrored tiles to contribute to a massive disco ball that illuminated during Balvin’s set. Elsewhere, the futuristic Cheetosverse with a portrait wall honoring the Deja tu Huella ambassadors and Chester Cheetah found fans walking into an installation filled with all kinds of photo-worthy moments. Oh, and you can’t forget the Cheetos samples with various flavors for the taking!
At the end of Balvin’s set, the star also unveiled Corissa Barrow, a psychologist and mental health advocate, as Cheetos’ newest Deja tu Huella Ambassador. The Houston, Texas native will hit the road with the brand for their community college tour in support of its Uplift Scholarship program. The tour stops feature opportunities like Culinary Creator competitions, workshops, and mentorship sessions where students will be encouraged to leave their mark and invest in their dreams.
If you want to learn how you can leave your mark with Cheetos, head over to Deja Tu Huella’s official website. For more of our Miami festivities, scroll on below to see hot shots from Cheetos and Billboard’s Latin Music Week partnership!
Photo: Melody Timothee
Photo: Melody Timothee
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Ysa Pérez
Photo: Gabrielle Deimeke
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Photo: Gabrielle Deimeke
Titans in Latin music united for the 35th anniversary of Billboard Latin Music Week and the topic of community was highlighted during a panel conversation at The Fillmore.
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On Tuesday, October 15, the “Deja Tu Huella: Inspire Who’s Next” conversation presented by Cheetos saw four creatives discuss how they are actively leaving their mark to uplift and inspire their communities and future generations with their art. Among the guests at the daytime programming were rising stars Omar Courtz and Saiko, Mexican designer Kiko Baez and celebrity yoga coach Yudy Arias, with Billboard’s Isabela Raygoza, Associate Editor of Billboard Español, moderating the conversation.
Below, check out the conversation in full, with some memorable quotes from each panelist:
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Omar Courtz on Daddy Yankee’s Impact on His Career: “Daddy Yankee gave me the opportunity to collaborate with him. And not only did he give me that opportunity, but he also showed up at that first massive concert we did in Puerto Rico. So for me, Daddy Yankee has been a great inspiration since I was a kid. I remember imitating him at talent shows, dressing like him, wearing his clothes, going to his concerts and sharing the same stage. That’s why I say I try to leave my mark, so that people can identify with me, so they can have a story like mine. For me, it’s important to have one of my idols there with me at the concert for that reason, to inspire others who feel the same way I do.”
Saiko on How His Passion Inspires Others: “At the end of the day, I know I’ve been a normal teen. I enjoy what I do [and] could inspire another artist. I don’t consider myself an example of anything, but it’s true that I like to be an inspiration for many people. And this year is incredible. And it excites me, for example, that people from Chile listen to me. It excites me that people from Mexico, Puerto Rico and Spain listen to me.”
Kiko Baez on How He Discovered His Work Ethic: “Tijuana, as a border city, is recognized for its work and exports to the United States focused on manufacturing. I think I’ve had that dream since I was a kid, as you said. Curiously, I would work with my dad selling clothes, which I didn’t enjoy since I was five-years-old. Then a woman who sold pirated CDs moved in next to our stand. It was 2005, with Wisin y Yandel’s music, and from then on, I wanted to work because my mom didn’t let me listen to Wisin y Yandel at home since I was just a five-year-old kid. But, from then on, that was my motivation…Believe me, that changed my life because I saw how, as just a kid, it flipped my switch. I wanted to work for one motivation, which was music and gradually this dream became a reality, which is really crazy.”
Yudy Arias on Her Mission to Inspire Youth: “[I’m looking] definitely to inspire. I love what we’re doing with Maluma’s label at Royalty Records. In my case, a lot of people tell me, “Woah, Maluma, you made it,” but honestly, what I love the most about the industry is the process. To me, it’s so exciting to see young people wanting to achieve so much. Being able to contribute a grain of sand feels so good. You have no idea how much love I put into it, how I try to lift them up.”
Omar Courtz, Saiko, Kiko Baez, Yudy Arias, Isabela Raygoza at Billboard Latin Music Week Panels on October 15, 2024 in Miami Beach, Florida.
Gustavo Caballero
Atmosphere at Billboard Latin Music Week Panels on October 15, 2024 in Miami Beach, Florida.
Gustavo Caballero
Presented By Cheetos
Isabela Raygoza, Billboard Español associate editor, moderates a conversation with four creatives (Kiko Baez, Omar Courtz, Saiko and Yudy Arias) as they discuss how they are actively leaving their mark to uplift and inspire their community and future generations with their art at Billboard’s Latin Music Week 2024.
Isabela Raygoza moderada una conversación con cuatro creativos (Kiko Baez, Omar Courtz, Saiko and Yudy Arias) cuentan cómo están activamente cambiando el mundo a través de su arte.
Cheetos is planning to leave its mark for the third year in a row in honor of its Deja Tu Huella campaign at Billboard Latin Music Week and we have all the details on the Miami takeover. Explore Explore See latest videos, charts and news See latest videos, charts and news In line with the […]
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