Chart Beat
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The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week (for the upcoming charts dated July 8), an unexpected release from an incarcerated rapper leads a week that also includes some familiar names releasing debut albums, and others releasing their first projects in six years.
Young Thug, Business Is Business (YSL/300): A week after Gunna reached the Billboard 200’s No. 3 spot with his A Gift & A Curse album, his labelmate Young Thug should have a chance of doing even better with his new set, Business Is Business. Much interest in the new set is undoubtedly driven by not only the rapper’s incarceration, while he awaits trial on racketeering charges, but also his possibly strained relationship with Gunna — who was similarly indicted in the RICO trial, but released after taking an Alford Plea (a formal admission of guilt made while also maintaining innocence).
The alleged drama between the two rappers isn’t the only thing spurring consumption of the set, though. Young Thug has long been one of the most successful rappers on streaming, and Business’ tracklist is filled with appearances from A-listers like Drake, Lil Uzi Vert, Future, 21 Savage & Travis Scott. The 15-track set, which does not yet have a physical release, is also receiving today a deluxe Metro’s Version, named after its executive producer (and longtime Thug collaborator) Metro Boomin, and including two extra bonus tracks, including one with appearances from superstars Nicki Minaj and the late Juice WRLD.
Standing in the album’s way, of course, is Morgan Wallen’s One Thing at a Time – now the longest-reigning album of the last 10 years on the Billboard 200, with its 14 weeks on top. That album is still posting weekly units in the low six figures, so Thug will need to do a little better than the 90,000 first-week units his most recent album (2021’s Punk) notched to claim the top spot. (He would also score the first hip-hop No. 1 album of 2023 on the Billboard 200 in the process.)
Peso Pluma, Génesis (Double P/Prajin/The Orchard): No star around the globe has risen as quickly or as dramatically this year as Mexican corridos singer-songwriter Peso Pluma. He’s already made such an impact on the Billboard Hot 100 this year – reaching the chart 11 times, including with the top 5 hit “Ella Baila Sola,” alongside Eslabon Armado – that it’s pretty hard to believe that last week’s 14-track set Génesis is actually his debut album.
The album – which technically debuted last Thursday (June 22), bowing at No. 35 on Billboard’s Top Latin Albums chart with less than a full day of consumption– does not load up on those aforementioned Hot 100 hits, with only closer “Bye” having reached the chart. That should change next week, with the album dotting the daily charts of DSPs, led by likely breakout hit “Lady Gaga” with Gabito Ballesteros and Junior H. It’ll have to do most of its damage on streaming, as the album is also not yet for sale in any physical formats.
Kelly Clarkson, Chemistry (Atlantic): While veteran pop/rock hitmaker Kelly Clarkson isn’t the streaming force that Young Thug and Peso Pluma are, her Chemistry album will probably have much more of a sales impact. The LP, her first since 2017’s Meaning of Life is available in at least six different vinyl variants, including some retail-exclusive editions – along with a signed CD sold in her webstore, and Amazon- and Target-exclusive versions with a poster and alternate cover, respectively. It may be enough to help Chemistry became Clarkson’s eighth consecutive top five-charting original album, a streak that stretches all the way back to 2003 debut Thankful.
IN THE MIX
Kim Petras, Feed the Beast (Amigo/Republic): Though cult pop favorite Kim Petras has been releasing acclaimed singles, EPs and mixtapes for six years now, June’s Feed the Beast is her official debut album. It arrives after her breakthrough success with the Hot 100-topping “Unholy” — which is featured here, along with the Nicki Minaj-featuring “Alone” – and is being sold as a signed CD in her webstore.
Portugal. The Man, Chris Black Changed My Life (Atlantic): Portugal. The Man a very personally and collectively trying half-decade following their 2017 breakout smash “Feel It Still,” as chronicled in the group’s recent Billboard digital cover story. Their new set – named after PTM’s longtime friend and touring hypeman, who died in 2019 – doesn’t feature a single like that, but it does have a top 10 Rock & Alternative Airplay hit with “Dummy.” It’s also available as a cassette, as a signed CD, and in multiple vinyl variants.
Lil Durk nabs his first lead-role No. 1 on Billboard’s Rhythmic Airplay chart as his track “All My Life,” featuring J. Cole, rules the list dated July 1. The single seizes the top spot — after just six weeks — with a 21% burst in plays that made it the most-played song on U.S. monitored rhythmic radio stations in the week ending June 22, according to Luminate. In addition to the chart crown, “All My Life” also wins the weekly Greatest Gainer honor for the largest increase in plays among the chart’s 40 titles.
While “All My Life” secures Lil Durk’s maiden Rhythmic Airplay No. 1, the Chicago rapper previously visited the summit in a featured role on Drake’s “Laugh Now Cry Later,” which ruled for five weeks in October 2020. For J. Cole, “All My Life” gives the rap superstar his third Rhythmic Airplay champ, after “Work Out” led for one week in 2011, as did “Middle Child” in 2019.
“All My Life” shoots to No. 1 on Rhythmic Airplay in just six weeks on the chart and wraps the fastest climb to the top since Nicki Minaj’s “Super Freaky Girl” also needed six frames to its coronation in October 2022. The track joins a short-list as one of only eight songs to conquer the radio format in six weeks or less of the 74 total No. 1s since 2020:
Shortest Time to No. 1 on Rhythmic Airplay in the 2020s:Five weeks – “Toosie Slide,” Drake, reached No. 1 on May 9, 2020Five – “First Class,” Jack Harlow, May 21, 2022Six – “The Box,” Roddy Ricch, Feb. 22, 2020Six – “Up,” Cardi B, March 20, 2021Six – “Peaches,” Justin Bieber featuring Daniel Caesar & Giveon, May 8, 2021Six – “Way 2 Sexy,” Drake featuring Future & Young Thug, Oct. 23, 2021Six – “Super Freaky Girl,” Nicki Minaj, Oct. 1, 2022Six – “All My Life,” Lil Durk featuring J. Cole, July 1, 2023
Elsewhere, “All My Life” wins a second term atop Rap Airplay after it improved 16% in audience in the latest tracking week. As on Rhythmic Airplay, the big boost there yields another Greatest Gainer prize. The track also rallies 6-3 on R&B/Hip-Hop Airplay, where it added 12% in audience to 14.4 million, and climbs 28-26 on Pop Airplay thanks to a 49% swell in plays for the week.
“All My Life” appears on Lil Durk’s Almost Healed album, released on May 26. The set led Top R&B/Hip-Hop Albums chart for two weeks, and its first-week units of 125,000 gave the rapper the best start of his career for any of his solo, non-collaborative albums.
SZA achieves her second No. 1 on Billboard’s R&B/Hip-Hop Airplay chart as “Snooze” ascends to the summit of the list dated July 1. The song advances from No. 3 after a 20% surge to 17.6 million in audience from 14.7 million in the prior frame, making it the week’s most-heard song on U.S. monitored R&B/hip-hop […]
Queens of the Stone Age launches atop all four of Billboard’s rock albums charts with In Times New Roman…, which begins at No. 1 on the Top Rock & Alternative Albums, Top Rock Albums, Top Alternative Albums and Top Hard Rock Albums surveys dated July 1. The set begins with 40,000 equivalent album units earned […]
Billboard has more than 200 different weekly charts in its menu, encompassing numerous genres and formats.
While established artists often compete for a spot on the Billboard Hot 100 songs chart and Billboard 200 albums ranking, which track the most popular songs and albums of the week, respectively, up-and-coming talents typically start off on genre-specific lists.
Here’s a look at 10 titles by artists who appear on charts for the first time on the latest July 1-dated charts.
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The Last Dinner Party
The London-based quintet arrives on Billboard’s charts with its debut single — and only release so far — “Nothing Matters.” The song, released April 19 via Island/Republic Records, enters at No. 39 on the Adult Alternative Airplay chart (up 19% in plays June 16-22, according to Luminate). The group got its start performing at club shows around London in 2021, despite having never released a studio recording.
The band, which performed at Glastonbury Festival last weekend, is currently on the road on a string of U.K. tour dates set to run through October, some of which are in support of Florence + The Machine and First Aid Kit. Last year, the act opened for the Rolling Stones, Courtney Barnett and Sam Fender in Hyde Park in London. The Last Dinner Party is comprised of Abigail Morris (vocals), Georgia Davies (bass), Lizzie Mayland (guitar), Aurora Nishevci (keys) and Emily Roberts (lead guitar). The group’s second release, “Sinner,” is due this Friday, June 30.
Ludmilla
The singer-songwriter from Rio de Janeiro, Brazil, debuts on Billboard’s charts with her song “No_se_ve.mp3” with Emilia. The track, released May 3 through WK Records, debuts at No. 177 on the Billboard Global Excl. U.S. chart (11.4 million streams outside the U.S.) Ludmilla has been releasing music for more than a decade, including five studio albums, most recently Vilã in March (released through Warner Music Brasil, with which she signed in 2014).
‘Ludmilla is already a household name in her native Brazil – fans refer to her as “Rainha da Favela” (or “Queen of the Favela”). “I come from the favela here in Rio de Janeiro, where funk is a very strong genre,” she said in a February interview with Billboard. “In these communities, you have a lot of connections with funk and Black music. I started singing and began appearing in the media through funk. I saw that my musical range was wide, that I could do everything I dreamed of, everything I wanted to do. So, I started to invest more in this, and now I am at this moment.”
October London
The R&B/soul singer-songwriter, from South Bend, Ind., reaches Billboard’s charts for the first time with “Back to Your Place.” The song, released Feb. 3 via Death Row Records, debuts at No. 22 on Adult R&B Airplay (up 121% in plays). The song appears on London’s new LP The Rebirth of Marvin, released Feb. 10. On June 22, he released a new four-track EP, Jackpot. London has seven additional album releases to his name, dating to 2016. Outside of music, London acts in Snoop Dogg’s 3D animated children’s series Doggyland.
Skilla Baby
The Detroit-based rapper (real name Trevon Gardner) enters Billboard’s charts for the first time with his new LP, We Eat the Most. The set, released June 16 through Geffen Records/IGA, debuts at No. 16 on the Heatseekers Albums chart with 3,000 copies sold. The set features high-profile collaborations with G Herbo (“B-CUZ”), BabyTron (“Dogs–t Militia”), Luh Tyler (“Millionaire”) and Rylo Rodriguez (“Fear of God”). The album is Skilla Baby’s second LP release of 2023, after his collaborative effort with Tee Grizzley, Controversy, in April. Prior to that, he had released six albums, dating to his 2019 debut, Push That S–t Out Skilla.
ALWZ SNNY
The dance DJ/producer — who is recognizable by his sunshine mask — scores his first Billboard chart appearance thanks to his new song “Every Thought of You” with GT_Ofice. The song, released May 19 via CAINE Records, debuts at No. 26 on the Dance/Mix Show Airplay chart (up 65% in plays). The Annapolis, Md., native has previously opened for Imanbek, KSHMR and Madeon, among others.
Voices of Fire
The gospel choir, from the 2020 Netflix musical documentary series of the same name, is officially a Billboard-charting act. Its single “Joy (Unspeakable)” featuring Pharrell Williams and released June 16 on Columbia Records, debuts at No. 8 on Hot Gospel Songs with 483,000 official U.S. streams in the latest tracking week. It also starts at No. 3 on Gospel Digital Song Sales. The six-part series followed Pharrell and his uncle, Bishop Ezekiel Williams, as they travel to the former’s hometown of Hampton Roads, Va., to form a world class gospel choir.
“Working with Pharrell is always an amazing experience that not only inspires you, but drives you to dig deep within yourself for the best you have to offer,” Bishop Ezekiel Williams recently said in a press release. “When the dream team finally came together on this song – Pharrell, Voices of Fire, Pastor Larry George and yours truly – I knew that moment in the studio was one of destiny.”
Mike Dimes
The San Antonio-based rapper and singer (real name Michael C. Goode) lands his first Billboard chart appearance, as his new album, Texas Boy, debuts at No. 21 on Heatseekers Albums. The set, released June 16 via CAMP BILLY/SinceThe80s/Epic Records, is his third release, after his debut studio album In Dimes We Trust in 2022 and his mixtape DLOG in 2021 (both self-released). Texas Boy features high-profile collaborations with Denzel Curry, Wiz Khalifa and Joey Bada$$, among others.
Busted
The English pop-punk band from Southend-on-Sea, Essex, lands on Billboard’s charts with its new collaboration with Hanson, “MMMBop 2.0,” a revamp of Hanson’s classic 1997 hit, which spent three weeks at No. 1 on the Hot 100. The new version, released May 26, debuts at No. 33 on the Digital Song Sales chart with 2,000 downloads sold. Busted, which is comprised of James Bourne, Charlie Simpson and Matt Willis, has been influential in the band’s native U.K., with the group having released four studio LPs: Half Way There (in 2019), Night Driver (2016), A Present for Everyone (2003) and Busted (2002). The group recently announced its 20th anniversary Greatest Hits Tour, which is set to kick off in September across the U.K. and Ireland. Hanson is slated to support the group on tour, along with New Hope Club and The Tyne.
S3BZS
The Brazilian dance artist (real name Sebastian Cordova) makes his first appearance on Billboard’s charts with his song “Montagem – PR Funk.” The track debuts at No. 28 on the Hot Dance/Electronic Songs chart with 854,000 official U.S. streams in the latest tracking week.
Karthik, Sachet Tandon & Parampara Tandon
All three artists achieve their first Billboard chart appearance with their collaboration “Ram Sita Ram” from the new film Adipurush. The song, released May 29 ahead of the movie’s June 16 premiere in India, debuts at No. 149 on the Global Excl. U.S. chart (26.4 million streams outside the U.S.) The Tandons, who married in 2020 and release music under the name Sachet-Parampara, are renowned composers, lyricists and vocalists; they’ve composed and recorded music for dozens of Indian films since 2017. As for Karthik, the playback singer and composer has recorded thousands of songs, both independently and for film and TV over the past two decades.
After an unquestionably fruitful performance across Billboard’s charts, Peso Pluma scores his first top 10 on an album chart as Génesis, his third studio set, debuts at No. 10 on the Regional Mexican Albums ranking (dated July 1). The debut comes after less than one day of activity, following its off-cycle release late on Thursday, June 22 — the final day of the chart’s tracking week.
The set is bound to move up the tally on the July 8-dated list, once it has its first full chart tracking week captured. (Albums are typically released on a Friday.)
Génesis was released via Double P, and according to Luminate, the set starts with a little over 3,000 equivalent album units earned in the U.S. in the week ending June 22. Streaming accounts for the majority of the 14-track album’s first-week results, which equates to 4.3 million official on-demand streams of the album’s songs.
Génesis follows Sembrando (EP), Pluma’s first appearance on an albums chart, which took him to No. 13 on Regional Mexican Albums (May 13-dated tally) and No. 48 on Top Latin Albums (May 6). Génesis concurrently debuts at No. 35 on Top Latin Albums, a ranking that will likely change next week after the album’s first official tracking week.
Pluma’s first top 10 album arrives following a strong performance across the Billboard charts, placing 20 songs throughout in just over a year, an impressive achievement for a regional Mexican artist.
Further, the 24-year-old changed the regional Mexican music conversation as he took over Hot Latin Songs with 16 simultaneous songs on the May 20-dated list, the most ever for a regional Mexican artist in the chart’s 37-year-old history. Plus, he logged a historic top 10 on the Billboard Hot 100 thanks to Eslabon Armado’s “Ella Baila Sola,” as the collab became the first regional Mexican top 10 in the chart’s 64-year history.
“Ella” has also paid additional dividends for both Eslabon and Pluma, becoming the first regional Mexican tune to hit No. 1 on the Billboard Global 200 chart (April 29). The song has since, remained atop the tally for six weeks, and counting.
Génesis was preceded by three songs on the multi-metric Hot Latin Songs list: “Rosa Pastel,” with Jasiel Nuñez, peaked at No. 24 (May 6), “77,” with Eladio Carrión, reached No. 34 (May 20), while “Bye” holds at its No. 7 high for a third week.
Peso Pluma’s first top 10 album foray on the Billboard charts comes on the heels of his first U.S. tour, Double P Summer tour, which kicked-off July 20 in Inglewood, Calif., and will wrap on Oct. 20 in Anaheim, Calif.
Singer-songwriter Otis Kemp scores his first No. 1 on Billboard’s Gospel Airplay chart (dated July 1) with his first single, “Daily Bread.” Kemp, who hails from South Florida and is the son of a pastor, solely wrote and produced the song. “I am extremely honored that the world has embraced this song,” Kemp tells Billboard. […]
You have to go all the way back to 1981 — when Eddie Rabbitt and Dolly Parton were both at the peak of their pop powers — to find the last time two country stars were simultaneously occupying the top two spots of the Billboard Hot 100. That is, until this week’s chart (dated July 1).
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Luke Combs‘ cover of Tracy Chapman’s 1988 alt-folk classic “Fast Car” climbs 3-2 on the Hot 100 this week, tying 2020’s “Forever After All” as the highest-charting hit of Combs’ career. Meanwhile, Morgan Wallen‘s “Last Night” continues its reign atop the listing, spending its 12th week at No. 1 — while its parent album, One Thing at a Time, also enjoys its 14th week atop the Billboard 200 albums chart.
What does this moment mean for country music? And why is it happening now? Billboard staffers discuss these questions and more below.
1. For the first time in over 40 years, country songs occupy the top two spots of the Hot 100. On a scale from 1-10, how important a moment do you think this is for country music?
Kyle Denis: I’ll go with a strong 7. It’s been a relatively shaky past decade for country music as the genre bumpily transitioned into the streaming era. With undeniable Hot 100 success in the chart’s upper regions evading the genre for a few years now, concurrently holding the No. 1 and No. 2 songs in the country is a really big deal. I’d argue that country music and aesthetics have been very present over the past few years, although not necessarily in the way that the genre’s gatekeepers might prefer. Nonetheless, I think it’s important to note that these Wallen and Combs songs are performing well across consumption metrics. They’re balanced hits, and that’s probably the most important part of this historic week.
Jason Lipshutz: A 6. I don’t think anyone paying attention to country music’s commercial muscle over the past few years would have anticipated a shrinking of the genre’s footprint if these two songs were not at the top of the Hot 100, but it’s easy to forget that, five or so years ago, country seemed a little lost when it came to streaming acceptance and mainstream visibility. “Last Night” and “Fast Car” clocking in at Nos. 1 and 2 on the Hot 100 crystallizes the shift that has taken place over the past half-decade, with new superstars like Wallen and Combs, greater stylistic differentiation in hits (as led by Zach Bryan and Bailey Zimmerman, each with recent top 10 hits), and a far greater presence on streaming and social media platforms. This is not a fluke – country music truly is on top.
Melinda Newman: I would give it a 9. It has taken two generations for Morgan Wallen and Luke Combs to do what Dolly Parton and Eddie Rabbitt did 42 years ago; that’s almost twice as long as Bailey Zimmerman has been alive. Wallen’s “Last Night” and Combs’ “Fast Car” stand at the same positions on the Country Airplay chart, making them legit crossover sensations.
Jessica Nicholson: An 8. Around a decade ago, some in Nashville circles were bemoaning the lack of development of new superstars within in the country music format. But since Combs’ debut with “Hurricane” in 2015 and Wallen’s with “Up Down” in 2017, each artist has had an exceedingly accelerated rise to their current status as stadium-headlining, chart-topping entertainers (in Luke’s case, he’s the reigning, two-time CMA entertainer of the year winner). At the same time, it’s notable that each of these artists has released music with a sustainable resonance for music listeners, given the sheer amount of music available to listeners now thanks to TikTok, streaming, etc.
Andrew Unterberger: I think a nine is fair. There was a time not all that long ago where even one country song getting to the top two of the Hot 100 felt near-impossible — and certainly not without a big pop guest or a majorly crossover-courting sound. For two major country hits from arguably the two biggest stars in country right now to be the top two songs in the U.S. demonstrates how country music — like rap music five years ago and dance music 10 years ago — really is just pop music right now.
2. If you had to isolate one reason why the Hot 100 seems particularly amenable to country right now — after a nearly 20-year period where merely making the top 10 felt notable for most country songs — what would it be?
Kyle Denis: “Old Town Road.” Walk with me for a second: Lil Nas X & Billy Ray Cryus’ history-making country-trap smash was the preeminent country-rap hybrid song of the late 2010s, and it arrived alongside a larger racial reckoning for the genre in terms of honoring its Black roots and supporting its contemporary Black stars. “Old Town Road” was absolutely the right record at the right time, even if many people didn’t see the vision back in 2019.
Now, Wallen’s “Last Night” is at No. 1 — and in the song’s second verse, he employs an unmistakable rap cadence. In fact, hip-hop influences pop up across One Thing at a Time. Combs’ “Fast Car” is at No. 2, and the song is a cover of Tracy Chapman’s original, a self-penned folk song by a Black woman. These are country songs that are genuinely in conversation with the larger contemporary cultural and musical climate, and I think “Old Town Road” was pivotal in spurring that shift.
Jason Lipshutz: It has to start with Morgan Wallen delivering a new, 36-song project during a period of time featuring very few huge new album releases. Although some listeners will always be hesitant to accept the singer-songwriter considering his past controversies, Wallen is very clearly the biggest artist in country music right now, with One Thing at a Time becoming the biggest album of 2023 after its predecessor, Dangerous: The Double Album, was the No. 1 album of 2021. He’s a supernova of a seller who’s going to boost his genre whenever he returns with a new project, and even though country music would be enjoying a strong year without him, his presence accentuates every facet of the genre’s overall consumption.
Melinda Newman: In many ways, it’s a perfect meeting in the middle musically. A lot of country music sounds like pop these days and pop is going through a less rhythmic and more melodic phase. Also, streaming has broken down barriers since listeners only care about whether they like a song or not, not the genre, and there’s a lot to like about a lot of the country music coming out of Nashville today.
Jessica Nicholson: Over the past two decades, many modern country music artists — to varying degrees — have steadily incorporated sonic elements from the other most popular genres — hip/hop, pop, rock, and even folk, as we’ve seen with artists like Florida Georgia Line, Sam Hunt and Kane Brown, and now to artists including Bailey Zimmerman and Jelly Roll. Fusing those melodies and vocal phrasings that are familiar with even listeners who may not count themselves as die-hard country music fans, along with relatable story songs country music is known for, has made the genre ever-more accessible with a large swath of music listeners.
Andrew Unterberger: Timing certainly helps. Hip-hop is in a bit of a dry spell and most of pop’s A-listers are either dormant or touring right now. That not only opens chart space for country artists, it opens up opportunity — as top 40 PDs and today’s-hits playlist curators need some big releases to cling to, and country (along with regional Mexican) is the genre producing them most consistently in 2023. Five or 10 years ago, any hint of country twang been a dealbreaker for a lot of those gatekeepers, but in 2023, listeners are a little more open (and programmers a little more desperate), so those old fences are coming down real fast.
3. “Fast Car” has been zooming up the Hot 100, at least by 2023 standards, and now matches Luke Combs’ career-best ranking of No. 2. What kind of chances do you think it has to become Combs’ first-ever Hot 100 No. 1?
Kyle Denis: I think “Fast Car” has a solid shot of hitting No. 1. It’s all a matter of how long Wallen can keep up his lead and how much more room “Fast Car” has left to grow. If the song remains consistent, I could see it following in the steps of Billie Eilish’s “Bad Guy,” and spending a single week at No. 1 after months in the top three.
Jason Lipshutz: I don’t love its chances, considering that Wallen’s “Last Night” remains a multi-platform behemoth ahead of it on the chart right now, and we’ve got a new Olivia Rodrigo single in a few days that will undoubtedly be vying for No. 1 soon enough. “Fast Car” could surge to the top spot on next week’s chart, but if it doesn’t, I doubt that this cover finally becomes Combs’ first Hot 100 chart-topper.
Melinda Newman: A very good chance given the metrics for how the Hot 100 is configured, since “Fast Car” is soaring at both country and pop radio and streaming remains strong.
Jessica Nicholson: In terms of streaming numbers, it’s still behind Wallen’s “Last Night,” but given its recent surge in popularity in streaming and at radio (it was pushed to both pop and country radio) — it has a solid chance to become his first Hot 100 No. 1.
Andrew Unterberger: It’s still got a pretty big gap to make up on both streaming and radio, which I sort of doubt it’ll be able to make up quickly enough — but then again, I’ve doubted “Fast Car” to this point and its continued to prove me wrong, so I certainly won’t say it’s impossible. (That said, speaking of cars, a certain Licensed Driver’s return to the pop world this Friday could also prove something of a roadblock for Combs in the weeks to come.)
4. Wallen and Combs make sense as the two artists to hold these two spots, as very arguably the two biggest artists in country right now. If you had to pick another country artist who might be able to match these commercial heights within the next couple years, who would it be?
Kyle Denis: I think Bailey Zimmerman is well on his way there. He’s already scored two consecutive Billboard 200 top 19 albums in less than a year, and recently earned his first Hot 100 top 10 hit this past April with “Rock And a Hard Place” (No. 10). I’d also love to see Lainey Wilson hold it down for the ladies on the level of a Wallen/Combs. I think she can grow to that level within the next couple years.
Jason Lipshutz: Jelly Roll, who’s on fire and seems to only be getting started. With a compelling backstory, genuine songwriting panache and a ton of momentum gathering from different sides of Nashville, Jelly Roll already had multiple songs on the Hot 100 without landing his true breakout hit yet. “Need a Favor” might get there, but I’d bet that another song from Whitsitt Chapel, or a future project, helps deliver him to the status of Wallen and Combs over the next few years.
Melinda Newman: There are a number of contenders, as country music is exploding right now. Both HARDY and Jelly Roll have already topped Billboard‘s Top Rock Albums chart, so they’re one step away, though they may have to come with something a little less aggressive for pop radio. Both Bailey Zimmerman and Lainey Wilson are on meteoric rises that feel like they can’t and won’t be limited to country. But if I had to pick one, it would be Jelly Roll — since he already has rap and rock fans and has a mighty wind at his back.
Jessica Nicholson: Zach Bryan and Bailey Zimmerman have each already earned top 10s on the Hot 100 (Bryan with “Something in the Orange” and Zimmerman with “Rock and a Hard Place”). Each artist has a unique sound that is resonating with fans; Each first broke through via social media/streaming, and each ultimately signing with major labels to help propel pushes to radio. They are both hitting it hard on the road, with Zach headlining his own tour, and Bailey is out on Morgan Wallen’s One Night at a Time stadium tour.
Andrew Unterberger: Pretty wild there are this many credible choices, huh? I’ll say Jelly Roll: He just seems like he’s on a rocket to the moon right now, and making all the right choices along the way. But a large part of me still hopes Sam Hunt, the original country-hip-hop crossover star — who came around a couple years too early (and maybe squandered a couple too many opportunities) to realize his full potential — still has that late-career-peak blockbuster in him.
5. “Last Night” has now reigned for 12 weeks at No. 1 — three weeks away from matching Harry Styles’ “As It Was” for the longest-running No. 1 of the 2020s. Do you think it falls short of that total, matches it, or surpasses it before all is said and done?
Kyle Denis: I think “Last Night” will surpass “As It Was.” The song is showing no signs of slowing down, and I’m sure there’s a remix or alternate version ready for release if another song proves to be stiff competition. There’s a solid chance that a song from Drake’s forthcoming For All the Dogs knocks “Last Night” down to No. 2 for a week or two, but I think Wallen will at least tie Styles’ record.
Jason Lipshutz: My prediction is a tie: three more total weeks at No. 1 to match “As It Was” before falling out of the top spot for good. Summer is just getting started, and I’d bet that the Hot 100 opens up a bit in the coming weeks to make room for new and old hits.
Melinda Newman: I have a feeling Taylor Swift and Ice Spice are going to kick him out of the penthouse pretty soon with “Karma,” so I think he’s going to fall short. But Morgan’s set enough records that I don’t think any of us need to feel too sorry for him — and there are plenty more singles on the album!
Jessica Nicholson: Given the numerous records that Morgan has already broken with his songs and albums, even going back to his Dangerous project, I would not be surprised if he passes Harry’s mark.
Andrew Unterberger: I’ll say he comes up one week short, 14 weeks total. But a large part of it might depend on just how deep “Vampire” is able to sink its fangs into streaming and radio right away.
Music from HBO’s The Idol lands at No. 1 on Billboard’s Hot Trending Songs chart as The Weeknd’s “One of the Girls,” with JENNIE and Lily-Rose Depp, crowns the July 1-dated tally. Billboard’s Hot Trending charts, powered by Twitter, track global music-related trends and conversations in real-time across Twitter, viewable over either the last 24 […]
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