cash money
Cash Money Records founders/CEOs and hip-hop icons Bryan “Birdman” Williams and Ronald “Slim” Williams will be the 2024 honorees at YouTube Music’s second Leaders and Legends gala. The invitation-only event will take place in Los Angeles on June 27. Developing a roster that included pioneering hitmakers such as Lil Wayne, Drake, Nicki Minaj, Mannie Fresh […]
Cash Money Records, the storied label known for launching the careers of rap superstars like Lil Wayne, Drake and Nicki Minaj, is making a push into the Latin music market by signing four promising Puerto Rican artists: Jeyyff, Midnvght, DimeWest and El Blxnco, the company tells Billboard Español.
The signings of the four artists — part of a joint venture with Puerto Rican record label Virolgue — represents Cash Money’s strategy to reach new audiences and “create groundbreaking music that transcends boundaries and fosters unity in diversity,” according to a press release. The artists are active in the reggaetón, Latin trap and Spanish-language hip-hop scenes.
“By embracing these Latin artists, we embark on an exhilarating new chapter in our journey,” states Ronald “Slim” Williams, co-CEO of Cash Money Records, in a statement. “We are dedicated to supporting them and to help them realize their potential while introducing them to current and new fans globally. At Cash Money Records, diversity and authenticity have always been our cornerstone and we eagerly anticipate these exceptional artists will propel their music in the Latin market.”
Cash Money Latin A&R Carlos Rivas, A&R marketing and publicity manager Cristina Novo, and vp of digital Matty Bernal are leading the initiative for the label.
“As a Latina in the music industry, it’s an exhilarating moment to see this vision come to fruition,” Novo says. “Growing up with Cash Money as a cultural cornerstone, being part of this epic moment is beyond surreal. It’s not just about music; it’s about bridging cultures, forging connections, and carrying forward the indomitable legacy of Cash Money Records alongside our esteemed partners from Virolgue.”
Cash Money plans to kick off the partnership with a series of exclusive releases and collaborative projects geared towards the Latin audience.
Jeyyff, whose real name is Jesús Figueroa, shared his enthusiasm about joining the label in a statement. “Signing with Cash Money Records is like stepping onto a global stage,” says the singer, who was recently featured on the track “Háblate Claro 2.0.” He added that he sees his signing as a chance to “make history, one verse at a time.”
DimeWest, who made the rounds for his viral hit “Porche Carrera” in 2023, expressed similar excitement about joining the Cash Money family, stating that signing to the label represents “endless possibilities” for his career.
In his own statement, El Blxnco said he views his signing as a major honor, acknowledging the label’s legacy in developing top-tier talent. “It is a great honor to start my career with such a prestigious record label that developed the career of Lil Wayne [and] Hot Boys among other high caliber artists,” he added. Meanwhile, Midnvght described joining the label as a significant “accomplishment” for him.
From singles to diverse music projects, including a special appearance at the Puerto Rican Day Parade in New York, the work of all four newly-signed Cash Money artists will soon be “accessible for fans worldwide to savor and celebrate,” the press release added.
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B.G., a rapper who got his start with Cash Money Records, served over a decade behind bars. On Tuesday, the New Orleans rapper was freed from prison and his fomer label boss Birdman was among the first people to greet him.
B.G., real name Christopher Noel Dorsey, just celebrated his 43rd birthday on September 3 and shared a post on Instagram that it would be his last while incarcerated. It was understood that the rapper also known as Baby Gangsta would be seeing freedom after news went wide last week.
Birdman took to social media and shared the heartwarming moment between him and his one-time protege. Today, B.G. sports long locs and a much bulkier frame and appeared to be in good spirits as he embraced his label boss and friends.
B.G.’s legal woes date back to 2009 after he was pulled over by police in New Orleans via a routine traffic stop. A search of the vehicle turned up three guns, two of which were reportedly stolen. B.G. was charged on an illegal weapons charge and entered a not guilty plea in 2010. However, due to other developments in the case involving other passengers in the vehicle, the prosecution brought an additional charge of conspiracy to obstruct justice.
One of the passengers attempted to take responsibility for the guns but it was determined by prosecutors that the affidavit signed by the passenger was false. That person was sentenced to 20 years in prison while the other passenger was hit with 30 months, according to what was found online
After pleading guilty to two counts of possession of a firearm and one count of conspiracy to obstruct justice, B.G. was sentenced to 14 years on July 18. 2012.
As a member of the Hot Boys collectible with Lil Wayne, Turk, and Juvenile, B.G. saw fame on the charts early on. That same success was replicated on his third album Chopper City in the Ghetto, and Checkmate, his final under the Cash Money Records imprint.
On Twitter, images of B.G. and Birdman have been circulating with others chiming in with congratulations for the newly-freed rapper.
Check out those reactions below.
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Photo: Raymond Boyd / Getty
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Source: YouTube / NPR
In the late 1990’s and early 2000’s a solid argument can be made that Juvenile was the hottest artist on Cash Money Records, a label loaded with stars like B.G. and Lil Wayne, and producer Manny Fresh. The New Orleans rapper’s highly anticipated Tiny Desk Concert finally hit the Internet on Friday (June 30) and it has been nothing but praise for the Hot Boy on your timeline.
With Manny Fresh along for the ride and whole band in tuck (including the legendary Trombone Shorty and Jon Batiste), Juvie ran through a set list that featured some of his greatest hits included “400 Degreez,” “Bling Bling” “Slow Motion,” “I Need A Hot Girl,” and “Project Bitch.” Of course, as if there was any doubt, the final song of the set was classic, dancefloor destroyer “Back That Azz Up.”
As you can see by the reactions in the gallery, Twitter was all in on Juvie’s performance, reminiscing about when Cash Money set it off for 99 and 2000. There may have never been this much cursing during a Tiny Desk Concert, but we’ll abide by it.
What a way to close out Black Music Month—especially considering Juvie had no idea what a “Tiny Desk” was a few months ago.
Watch below.
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4. Where is the lie?
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