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The U.S. Supreme Court has refused to hear an appeal from R. Kelly over his 2022 convictions on child pornography and enticement charges, leaving him with no further direct appeals from a verdict that saw him sentenced to 20 years in prison.
Kelly’s attorneys had urged the high court to take up the case, in which a federal jury in Chicago convicted him in September 2022, by arguing that the case should have been barred by the statute of limitations.
But in an order Monday, the justices declined to tackle the case. As is typical, the court did not explain its decision to reject Kelly’s case along with dozens of others. The Supreme Court receives thousands of petitions per year and only decides to hear a tiny fraction them.
Monday’s order dealt only one of Kelly’s two sets of sex abuse convictions. The other — a September 2021 guilty verdict on racketeering charges brought by prosecutors in New York that resulted in a 30-year prison sentence — is still pending on appeal before a lower appellate court.
In the current case, a different team of federal prosecutors from Chicago accused Kelly of violating child pornography laws, enticing minors for sex and obstructing justice by upending a 2008 criminal trial.
Though he was acquitted on certain counts, Kelly was convicted in September 2022 and later sentenced to 20 years in prison; the vast majority of that sentence will be served concurrently with the New York sentence. The conviction was affirmed by a lower appeals court earlier this year.
In asking the justices to consider overturning that ruling, Kelly’s attorney Jennifer Bonjean cited the statute of limitations. She said that an updated federal law extending the time limit, passed in 2003, could not be applied retroactively to Kelly’s alleged crimes, which occurred in the late 1990s and early 2000s.
“Retroactive application of the 2003 amendment not only fly in the face of congressional intent,” Bonjean writes. “It violates notions of fundamental fairness.”
Barring an unusual outcome at some point in the future, Monday’s decision effectively finalized Kelly’s convictions and sentencing in the Chicago case. The separate convictions in the New York case could still be overturned, however, either by the lower appeals court or by the Supreme Court.
Kelly’s attorney did not immediately return a request for comment.
Songwriters of North America (SONA) presented awards to songwriter activists RAYE, Ross Golan, Willie “Prophet” Stiggers, Thomas Scherer, and the late Andrea Martin at its SONA Warrior Awards ceremony on Sunday (Oct. 6) at the Skirball Center in Los Angeles.
Now in its fourth year, the SONA Warrior Awards has upgraded to a much larger room. This year, the event sat over 450 supporters from the worlds of songwriting, publishing, streaming and more — all of whom gathered together to honor the “often unsung, unsexy work of advocacy,” says SONA executive director and songwriter Michelle Lewis, who kicked off the program.
In her opening remarks, Lewis, touched on a number of key issues facing the writing community today. Pointing to recent cultural events like the Paris Olympics and the Democratic National Convention, she said: “Did you notice that each one of those shared experiences had an identifiable and memorable soundtracks?… the connection between those huge cultural moments were those huge fucking songs, right? Songs have never been more important and yet less valued.”
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“If you don’t pay the songwriters, who will write the song? And please don’t say AI. The nature of how people consume music through streaming and short form video clips puts songwriters last,” Lewis says.
The first award was presented to British artist/songwriter, RAYE, who has been a fierce advocate for songwriters since her song “Escapism.” broke her into the pop mainstream last year. Her award was presented by her co-writer and executive producer, Mike Sabath, and a tribute to her work was performed by Abby “Absolutely.” Kean, her younger sister and fellow artist. She accepted her Warrior award remotely from the U.K.
Throughout the night, honorees highlighted various issues that are top of mind for working songwriters today. When Golan accepted his award, presented by fellow songwriter Benny Blanco, he noted: “if an artist who doesn’t write sells their catalog for a couple hundred million dollars, why doesn’t the headline read, artists sells $200 million of extorted publishing from working songwriters? That is called coercion. That is not songwriting. If an artist has been showered with awards, even though they’ve stolen songwriting credit and publishing for decades, that is called vanity. That is not songwriting.”
Golan continued, “if you’re going to take credit for something you didn’t do, give some of your fee or [master] points [to songwriters], because we don’t owe you our publishing… It’s never too late to make it right.”
Advocating for non-performing, non-producing songwriters to receive master points was a common refrain throughout the night. It’s a growing movement in the music industry, which previously would not consider offering this to songwriters, unless the writer was an A-list hitmaker. In the last year, a number of independent labels, including Facet Records, The Other Songs, Nvak Collective and Good Boy Records, have made it a standard to offer this. With records released by major labels, however, this concession is still rare.
The award for Thomas Scherer, president of global catalog recorded and music publishing at BMG and lifelong drummer, was presented by Eurythmics member Dave Stewart. “As a drummer and a genuine lover of music, Thomas gives me hope,” said Stewart in his stirring introduction, “and I’m proud to present him with this son of Warrior award, because he is a genuine warrior, a soldier for good, and a friend I can trust and rely on forever.”
An award was also posthumously presented to writer Andrea Martin for her contributions to the genre of R&B through her songs recorded by Toni Braxton, Monica and Leona Lewis, among others. The award was accepted by her family, including her two surviving children.
Introduced by his teenage son, Willie “Prophet” Stiggers closed out the night for the SONA Warrior Awards. As the Black Music Artists Coalition (BMAC) co-founder, president and CEO, Stiggers gave a rousing acceptance speech, describing his journey from experiencing police brutality first hand to becoming a top advocate for Black songwriters, artists and executives in the music business. “Four years [after BMAC was created,] our commitment is steadfast,” Stiggers said.
During his speech, Stiggers also announced the new BMAC Executive Training Program, which in his words “will invite 10 executives annually to participate in executive training and coaching program for one of the industry job firms. This will be a one year program for black executives to move to the next phase of their careers.”
Chinese music streaming companies had another big week after authorities unveiled an economic stimulus plan that will encourage the purchase of Chinese equities, with Cloud Music gaining 10.7% to 134.50 HKD ($17.32) and Tencent Music Entertainment rising 9.9% to $13.48. Last week, Cloud Music and Tencent Music gained 31.5% and 24.6%, respectively.
The Billboard Global Music Index (BGMI) increased 0.4% to 1,964.44, a fourth-consecutive weekly gain and the third straight week the index set a new record high. With winners and losers evenly split amongst the index’s 20 stocks, the BMGI improved its year-to-date gain to 28.1%.
Outside of China, where the Shanghai Composite Index rose 8.1% to 3,336.50, stocks were generally muted this week as investors were uncertain about how the widening war in the Middle East would affect the global economy. Oil prices increased 10% this week in part due to President Joe Biden’s comment that the U.S. was discussing possible strikes by Israel on Iranian oil production sites. Prices remained well below levels reached following Russia’s invasion of Ukraine in February 2022, however.
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In the U.S., the Nasdaq composite rose 0.1% and the S&P 500 gained 0.2%. In the U.K., the FTSE 100 fell 0.5% to 8,280.63. South Korea’s KOSPI composite index dropped 3.0% to 2,569.71.
iHeartMedia was the BGMI’s biggest gainer of the week, rising 15.2% to $1.97; the radio company’s shares have fallen 3.9% year to date but have risen 142% since hitting a 52-week low of $0.813 on May 28. Elsewhere, the index’s most valuable companies had either modest gains or losses. Live Nation gained 2.0% to $110.87. Spotify rose 0.6% to $371.45. HYBE increased 0.3% to 173,500 KRW ($128.82). Universal Music Group fell 2.0% to 23.37 euros ($25.66).
Sphere Entertainment Co. shares rose 4.4% to $45.26 as Wolfe Research upgraded the company on Wednesday (Oct. 2) to “outperform.” The company’s flagship venue, Sphere in Las Vegas, has added more shows to existing residencies. The Eagles will perform four additional shows in February, bringing its residency to 24 dates. In addition, Anyma added dates on Jan. 10 and 11 — the seventh and eighth shows at the venue for the Italian producer, who will break a string of legacy rock bands to become the first EDM artist to perform at Sphere.
Guggenheim reiterated its “buy” rating on Warner Music Group (WMG) and slightly lowered its estimate for ad-supported streaming revenue ahead of the company’s fiscal fourth-quarter earnings. BofA Securities downgraded WMG to “underperform” from “neutral” on Friday and lowered its price target to $30 from $33. WMG shares finished the week at $31.14, down 0.2%.
LiveOne shares fell 35.8% after the company lowered its fiscal 2025 guidance following a revised partnership with Tesla in which the auto manufacturer will no longer subsidize some customers’ in-auto streaming platform powered by LiveOne’s Slacker Radio. The Los Angeles-based company’s stock has fallen 51.4% year to date.
K-pop stocks, which have fallen sharply in 2024, were muted this week. HYBE, YG Entertainment, SM Entertainment and JYP Entertainment fell by an average of 0.1%, which nudged their average year-to-date loss down to 32.0%.
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RBD‘s five members — Maite Perroni, Christian Chávez and Christopher von Uckermann — announced on Friday (Oct. 4) that “the matter has concluded.”
Rosas and RBD parted ways in January after the Mexican band’s ultra-successful Soy Rebelde World Tour. In May, RBD revealed in a statement issued by its lawyers that there were “significant irregularities” revealed in a forensic accounting investigation led by Critin Cooperman — a services firm that acted as a business manager for the tour and had also conducted a financial audit.
In a statement shared on Friday (Oct. 4) — known to fans as World RBD Day — Perroni, Chávez and von Uckermann wrote: “As set forth in the final agreement, T6H, through its owner Guillermo Rosas, was claiming that Guillermo’s company was entitled to $10,072,811.00 in connection with Guillermo and his company’s management of RBD’s live performance tour in the U.S., Mexico, Brazil and Colombia. Following our filing of a complaint against Guillermo and his company in both Federal Court and with the California Labor Commissioner, in addition to a thorough audit we commissioned, T6H agreed as part of the final settlement agreement to accept the sum of $4,723,591.00, an amount which is $5,349,220.00 less than what Guillermo was claiming to be owed.”
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Notably, RBD’s other two members, Anahí and Dulce María, did not sign on to the letter. An RBD representative did not immediately respond to a request for comment on their absence.
In December, RBD wrapped its massive world tour, which as of Nov. 30 had grossed $197.1 million since launching in August. Rosas also worked with the band as a concert promoter from 2006 to 2008. Under a new business model designed for RBD’s comeback tour, the group’s first trek in 15 years, the five members and Rosas were deemed equal partners in a new joint venture, splitting all new revenue, including for music.
The statement continues: “This is why we made the decision to take action in this situation. We felt a responsibility to address the challenges that can arise in the industry, with our priority being the protection of artists rights. This is a reminder for young artists to have the courage to stand up for themselves and demand respect. We are very satisfied with the outcome of our action and will continue to advocate for justice and respect in the artistic world.”
Billboard reached out to Guillermo Rosas but had not heard back at press time.
Read Perroni, Chávez and von Uckermann’s statement below in Spanish, Portuguese and English:
Despite the music business nearing a decade of consistent annual growth, thousands of people have exited music companies in the last two years in the biggest wave of layoffs the industry has seen since the early 2000s. Spotify, Universal Music Group, Warner Music Group and BMG, to name just the biggest examples, have undergone organizational changes that restructured the companies and will collectively save them billions of dollars annually.
But the wave of layoffs of the ‘20s are vastly different than the cuts music companies made two decades earlier. The most obvious difference between then and now is the direction the industry was headed in the early ‘00s. From 1999, the year Napster introduced the world to peer-to-peer file-sharing, to 2003, the year Apple debuted the iTunes Music Store, U.S. recorded music revenues fell 18.5% from $14.6 billion to $11.9 billion, according to the RIAA. That’s a stark difference to the health of today’s business. In the last four years, the U.S. market has increased an astounding 54%.
The post-Napster years were “a matter of survival,” says Matt Pincus, co-founder/former CEO of music publisher SONGS, who at the time worked in EMI Music’s corporate development division. “That was a one-time elevator drop in the economics of the business caused by a technological innovation that fundamentally disrupted the way that people used our product.”
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The sudden arrival of both file-sharing applications and widespread internet access caused CD sales to plummet, creating a vicious cycle of layoffs, consolidation and more layoffs. Take EMI, which laid off 1,800 of its 8,000 staffers in 2002. Still reeling five years later, EMI was acquired by private equity firm Terra Firma in 2007. Terra Firma’s restructuring of EMI resulted in another 2,000 layoffs in 2008. As industry revenues continued to decline, Terra Firma was unable to keep up with its obligations to lenders. Citigroup ended up taking EMI and selling its parts to Universal Music Group and a Sony Corp.-led consortium, resulting in even more layoffs.
Continuously falling revenues created a need to cut expenses through consolidation. When labels acquired competitors or merged companies to help stop the financial bleeding, the elimination of redundant jobs created the desired cost savings. BMG laid off hundreds of staffers in 2003 when it acquired Zomba Music Group, for example, and another 50 people when it integrated J Records and RCA. The same year, UMG laid off 75 MCA employees as part of the label’s merger with Geffen Records.
Retail was being purged, too. In 2003 alone, at least 600 chain stores and 300 K-Mart stores — accounting for 5% of the prior year’s album sales — closed their doors, and Best Buy sold the 1,100-store Musicland chain to a leveraged buyout firm. Retail’s problems sent shockwaves through already struggling record labels. When Tower Records went out of business in 2006, Universal Music Group Distribution (UMGD) had to immediately lay off a dozen people, says Jim Urie, former president/CEO of UMGD.
It seemed like the job cuts would never end. When Universal Music Group cut 1,350 jobs — 11% of its workforce — in 2003, CEO Doug Morris was open to cutting more if necessary. “It depends on how fast the [digital] market gains traction and how fast the CD market continues to erode,” Morris told Billboard at the time. “If [one] doesn’t gain traction and the other erodes faster, we’ll keep trimming, because you have to run a company that way.”
Two decades later, the music industry is in a vastly better position. Many companies with solid revenue growth were still forced to reduce their staff, though, after over-hiring during the pandemic as digital platforms exploded in popularity. “People got drunk during COVID,” says one former major label executive. Digital businesses “started to have this burst,” he adds, “and we kind of caught a hangover across the business.”
Public companies — in music but also technology leaders such as Meta and Google — facing investor expectations opted to thin down. UMG, which went from an average of 8,800 full-time employees in 2020 to just under 10,000 in 2023, began laying off staff in March as part of a restructuring that will save an estimated $270 million annually. Likewise, Spotify ballooned from about 5,600 in 2020 to 8,360 in 2022 before laying off about 25% of its workforce in 2023.
Aside from the need to reduce bloat, recent layoffs reflect the normal course of business that sees companies constantly expanding, shrinking and re-tooling, says Pincus. “The music business goes through consolidation cycles where it becomes more fragmented, and then it consolidates, and then becomes more fragmented, and then it consolidates. We happen to be in a consolidation cycle at the moment. That’s the normal cyclical behavior of the industry. What was going on in the Napster time was not cyclical.”
Recent layoffs are also about positioning labels “to move forward,” says Urie, “and there are new skill sets involved.” Bob Morelli, former president of RED Distribution, agrees. “As technology has changed, [the business is more about] social media and targeted advertising,” he says. “And now with AI coming in, and it’s harder to get bigger tours, these companies are going to make staffing adjustments.” When Warner Music Group announced in 2023 it would cut 4% of its workforce, new CEO Robert Kyncl described the layoffs as necessary “in order to evolve” and position the company for “long-term success” by hiring for tech initiatives and “new skills for artist and songwriter development.”
Labels have also revamped how they discover new artists. The stereotypical A&R rep that scours clubs looking for the next big thing has been replaced — or at least augmented — by data experts. “Most of the A&R departments are more like a data analytics thing,” says David Macias, president of Thirty Tigers, an early adopter of the distribution and label services model. “They’re scrubbing data to find spikes that they can justify chasing.” The way labels and distributors pitch music to streaming services has also changed, Macias notes, from a people-focused process to one driven by automation. “How people find the music is going to have to do less and less with people with special relationships.”
The Atlantic Music Group restructuring may reside in a different category. “That seems like a house cleaning,” says Urie, “because they blew out a lot of people that are perfectly capable.” That’s a sign of a youth movement happening at the label, says another former executive, rather than a reaction to over-hiring or a natural business cycle. Elliot Grainge, the 30-year-old founder of the label 10K Projects, took the CEO role on Oct. 1. Longtime label leader Julie Greenwald announced her resignation five days after Grainge was named CEO. Atlantic ended up cutting roughly 150 jobs — many of them experienced executives with long tenures at the company.
Regardless of the era or business cycle, music executives — and the CFO making the strategic decisions — must answer the same questions, says Morelli. “What is my company going to look like? Are we going to go after developing artists? Are we going to go after legacy artists? Are we going to do a small amount? Are we going to win with volume? And how do you accommodate getting this message out to potential fans and consumers?”
The thousands of people laid off by music companies in recent years face better prospects than music professionals faced two decades ago. Back then, many executives and artists were still viable but needed the proper infrastructure around them, says Macias, who co-founded Thirty Tigers in 2002 after being laid off from Arista Nashville. Digital startups and the burgeoning digital distribution business gave some people a way to remain in music. But the post-Napster years were followed by another decade of industry contraction as downloads replaced CD sales.
If the majors aren’t hiring in 2024, the growing independent sector could provide a refuge for the recently unemployed. In recent years, investment in independent music companies has exploded as entrepreneurs in streaming, digital distribution and social media loosened the major labels’ grip on the industry. The current No. 1 song in America, Shaboozey’s “A Bar Song (Tipsy),” comes from an independent, EMPIRE.
“It’s going to be independent labels, like it always has been, that figure out the new way to get new records in the hands of an audience that doesn’t know they like it yet,” says Pincus.
Festival creator Jeff Shuman has resigned from Live Nation, abruptly ending a successful three-year run that saw the 40-year-old launch a half-dozen festival brands, kicking off a race with rival promoter (and Shuman’s former partner) Goldenvoice to conquer the red-hot post-pandemic mini-festival market.
During his relatively brief run at Live Nation, Shuman built the company’s nostalgia-heavy lineup of one-day mini-festivals — events like the nu-metal and hard rock-driven Sick New World festival; the R&B-heavy Lovers and Friends and Fool in Love festivals; and the gangster rap-focused Once Upon a Time in LA.
Those events — part of Live Nations’s highly successful move into mini-festivals at the end of the COVID-19 pandemic — generated tens of millions of dollars in sales for Live Nation. Shuman briefly became the most successful concert promoter at the company, often besting the AEG-owned Goldenvoice on its own Los Angeles turf.
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(Neither Live Nation nor Shuman returned messages seeking comment for this story.)
But Shuman often clashed with company officials, and in recent months faced several costly cancellations including the shutdown of the Lovers and Friends festival in May in Las Vegas due to dangerously high winds. The costs of the cancellation, coupled with weaker-than-expected ticket sales for Fool in Love and the Latin-focused Bésame Mucho, which is set to take place in December at Dodger Stadium, ultimately led to Shuman’s exit.
“He was a complicated guy,” said one Live Nation executive who didn’t want to speak on the record. “He is extremely private and largely a ghost that you never see or hear from until he hucks a grenade in the room. He’s not afraid to pick a fight with anyone and didn’t have many allies at the end.”
Shuman would book dozens, sometimes hundreds, of artists for one of his genre-specific mini-festivals and work with artists like Usher or System of a Down to curate lineups that were heavy on nostalgia. The inaugural When We Were Young Festival in 2022, headlined by My Chemical Romance and Paramore, focused on late 2000s emo, punk and alternative, with 68 bands performing for more than 60,000 fans in a single day. That single-day event, initially scheduled for Oct. 22, 2022, was then repeated on Oct. 23, 2022, and then again on Oct. 29, 2022.
With tickets priced between $225 and $325, When We Were Young grossed more than $50 million in ticket sales over three days, far outperforming expectations. But the festival business is highly susceptible to the risk of severe weather, and a few hours of dangerous wind, rain or heat can cause an event’s cancellation. Those cancellations can trigger customer refunds, artist kill fees and costly lawsuits that quickly eat away at profits, even if those losses are partially covered by event cancellation insurance.
Since joining Live Nation, Shuman has faced several weather cancellations, including the costly cancellation of the 2024 edition of the Lover and Friends festival.
Shuman’s events have also seen sales slow as ticket prices rise — the 2024 edition of the When We Were Young Festival, headlined by My Chemical Romance, sold out the first day, Oct. 19, but still has plenty of tickets available for the Oct. 20 edition. GA ticket prices for this year’s festival start at $336 plus fees, with GA+ tickets priced at $521 + fees and VIP tickets selling for $618. That’s up from 2023 when tickets were priced at GA $249.99 plus fees, GA+ for $419.99 and VIP tickets for $519.99.
Where Shuman goes next is unclear, but he likely won’t return to Goldenvoice, where he worked from 2015 to 2020 after Live Nation purchased the Observatory in Santa Ana, Calif., which he booked for several years. Shuman’s exit from Goldenvoice reportedly followed a series of financial disagreements that left the two sides on bad terms, kicking off a rivalry between them when he headed to Live Nation.
“The fact that he’s quit both AEG and Live Nation means he doesn’t have a ton of options,” said one source who has worked for both companies. “There are other companies that create festivals, but Jeff’s festivals each had $8 to $12 million dollar budgets and he’s going to have a hard time finding someone else that can write that kind of check.”
Over the last decade or two, there have been dozens of difficult licensing negotiations between rightsholders and online music platforms — some of which played out in public or even resulted in content being unavailable online.
Just this week, around the time YouTube temporarily took down music by SESAC songwriters, the digital rights licensing collective Merlin informed its member labels that TikTok “walked away” from talks to renew its license agreement and planned to deal with labels individually. This letter Merlin sent to its members says TikTok’s goal is “fragmenting the Merlin membership, in order, we believe, to minimize their pay out.”
In one way, this is an old story. Most online platforms have so much market share that it’s hard for rightsholders to negotiate good deals: There’s just one TikTok, just like there’s just one Facebook and just one YouTube. But there are thousands of labels. Since smaller labels need giant platforms more than those platforms need labels, they need to bulk up, in order to balance market share against market share. For indie labels, that means either making a distribution deal with a major or joining Merlin, which negotiates on behalf of its members. (This same idea has fueled a merger mania throughout the media business, as movie studios and book publishers merge to better deal with Netflix or Amazon.) Sometimes, though, platforms push back.
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In another way, this is an old story with a new twist. TikTok has suggested that part of the reason it wants to change its deal structure is that it’s concerned about fraud, specifically the alleged delivery of recordings and remixes by labels that do not own the rights to them or assert ownership incorrectly — a problem that sources say comes disproportionately from a few companies. This seems like a reasonable concern, and it’s one that’s widely shared, although the problem is hardly unique to Merlin. Plus, it should be possible to exclude a small number of bad actors from a new Merlin deal, and it’s hard to imagine that dealing with indies directly wouldn’t give TikTok a financial advantage.
In yet another way, this is a whole new kind of negotiation, the likes of which the music business hasn’t seen since the early days of YouTube. These days, most online platforms need to play nice, or at least sort of nice, since negotiations that turn ugly in public tend to be distracting from other public policy priorities, and because today’s negotiating counterparty could become tomorrow’s business partner.
TikTok seems less concerned with these issues: It went without a Universal Music deal for about three months early this year and then didn’t renew its NMPA-blessed deal with independent publishers. Partly, that could be because it’s already facing an existential policy issue in the form of a ban in the U.S., or at least a forced sale to prevent that. It also seems to think that music doesn’t drive as much value — which could be why it’s shutting down its nascent TikTok Music subscription service. Whether or not the company is right, its attitude toward rightsholders can be very different.
TikTok is also developing a reputation, fairly or not, for being less sentimental about the culture business than other platforms. For years, most online platforms have made the case that rightsholders are better off with the deals they’re offering, because of the exposure they offer — think YouTube or Spotify. TikTok clearly has significant promotional value, but it tends to act more aggressively. Or maybe its other reputational issues are so significant that pissing off music rightsholders just isn’t as big a deal.
That could change — TikTok’s Merlin strategy has indie labels rattled because it could splinter the rights group. If the platform’s gambit works, other companies could follow and Merlin could end up in a weaker position. The bigger indies would be fine. Others might look for leverage from the major labels’ indie distribution companies, like The Orchard (Sony Music) and Virgin (UMG), which would further undermine Merlin. This would damage the whole indie ecosystem — especially the small labels run by creative founders who don’t have the infrastructure to negotiate as smartly as Merlin.
There’s also a chance that this won’t be as easy as TikTok thinks. Going around Merlin could save it money, but if it’s so simple you wonder why no other platform has tried it. One reason is that Merlin deals cover a wide range of labels and content, some of which could be hard to get otherwise. Another is that it’s easier to do one negotiation than hundreds. Assuming, of course, that TikTok is serious about negotiating, as opposed to simply sending a letter with deal terms that it expects rigthsholders to accept.
The Warner Music Group (WMG) has struck a new multiyear licensing deal with Meta, Billboard has learned. The partnership, which covers both Warner’s recorded music and Warner Chappell publishing operations, will be across all of Meta’s platforms — Facebook, Instagram, Messenger, Horizon and Threads — and will also include WhatsApp for the first time, Billboard […]
When “Ain’t No Love in Oklahoma” reached No. 1 on Billboard’s Country Airplay chart, it became Luke Combs’ 18th chart-topper on the tally. But this one was different from its 17 predecessors for the Sony Music Nashville artist. “Oklahoma” was the lead-off single from Atlantic Records’ Twisters soundtrack and his first hit spawned from a movie. Also, as the song spends its second week atop the chart, it brings Combs’ cumulative weeks spent at No. 1 on Country Airplay to 53, making him only the sixth artist in history to have spent more than a year at the summit.
Every one of those 18 No. 1s has been promoted to country radio by Sony Music Nashville senior vp of promotion Lauren Thomas, who oversees promotion for SMN’s RCA and Columbia imprints. And that feat earns the radio veteran, who joined SMN in 2009, the title of Billboard’s Executive of the Week.
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Here, Thomas explains how Sony Nashville and Atlantic worked together to promote both the song and the movie, how Combs’ previous No. 1, his remake of Tracy Chapman’s “Fast Car,” paved the way for a broader audience and how Combs integrated the song into his sold-out summer stadium tour. “Honestly, [‘Oklahoma’] is a Luke Combs song through and through and perfect for the live stage,” Thomas tells Billboard. “Luke did the perfect job of writing something for this massive film and soundtrack and making sure it was original to him as well.”
“Ain’t No Love in Oklahoma” is No. 1 for the second straight week on Billboard’s Country Airplay chart. What key decisions did you make to help that happen? We are fortunate to have a hit song along with an incredible track record with Luke at country radio. The team’s relationships paired with communication with our partners on our goals — and ultimately their support — drove this one home.
“Ain’t No Love in Oklahoma” is from the Twisters soundtrack, which Atlantic released. How did you and Atlantic work together to take “Oklahoma” to country radio, while also promoting the film? Working with Kevin [Weaver, Atlantic Records president, West Coast] and his team from the beginning was exciting. From the beginning, their team wanted to make some noise. With the teases of the trailer directly [to] moviegoers inside the theaters to the massive music video with Luke and all the film footage, we were given the ball to make this Luke’s next No. 1 single and their team trusted us to do so.
The song leans more into rock than Combs’ songs usually do. Did you receive any initial pushback from radio? Luke has a solid track record and his sound covers a wide range. Tempo from a superstar like Luke was embraced fairly quickly and given a real opportunity with immediate airplay from a world premiere across all chains.
Though written specifically for the soundtrack, what about the song do you think appealed to Combs’ existing fan base and did you work it as if it were a standard Combs’ single release or were there different elements that came into play because of the film?
Honestly, it’s a Luke Combs song through and through and perfect for the live stage. If you’ve never seen a Luke show before, it fits perfectly into his set. Whether a ballad or something more hard-hitting, they love Luke and are here for him and I think Luke did the perfect job of writing something for this massive film and soundtrack and making sure it was original to him as well.
How did you tie in with the success of the movie to help promote the song?
It was all Luke. Luke was on his massive sold out stadium tour at the time of the movie so there was an easy tie-in to have Luke talk about the song as well as what it was like to shoot the music video for such a big blockbuster — which, as Luke explained, was a very different process from a standard music video shoot, most notably having debris flying at him during filming. That, and of course the weekend the movie came out Luke invited Glen Powell and some of the cast up on stage for his shotgunning beer moments.
“Ain’t No Love in Oklahoma” is Combs’ 18th No. 1 on Billboard’s Country Airplay chart. What has been the strategy when taking him to radio in terms of picking singles and working with him and his manager, Chris Kappy? It is very much collaborative with Kappy, Sophia [Sansone] and our respective teams. Luke definitively knows his audience and speaks into the decisions we make — he leans in and always has with both his fans and our partners. It’s wild to think about the days of driving Luke around in a rental car to radio station shows and visits and now Kappy, Sophia and I get on bi-weekly calls to talk through things like multiple sold-out stadium dates. Wild.
Combs’ songs have now spent a cumulative 53 weeks at No. 1 on Country Airplay, making him only the sixth artist to have registered more than a year. Is there one thing you and your team have consistently done when taking Combs to radio that has resulted in such a huge number? It really is the perfect marriage of compelling music and communication to partners. Luke has done an incredible job of consistently delivering music that moves people in a variety of ways. The enthusiasm from Luke and his team is contagious and the Columbia promotion team carries that energy into the promotion of his music and the execution of our goals.
He took his cover of Tracy Chapman’s “Fast Car” to No. 1 in 2023 and that song also received some crossover play on pop formats. How did that increase his audience?
The whole collective team — management, marketing, press, promotion, etc. — came together to push this in front of new audiences. It really wasn’t one thing alone. The song and story behind it were everywhere and people who had never heard of Luke Combs now know who he is.
This might be a really silly example, but I have worked every Luke Combs number one. When “Fast Car” came out, it was the first time my dad spoke to me about Luke Combs’ music. He knew who Luke was but this song and story behind why Luke cut it was familiar and clearly spoke to him. In contrast, same story with my little brother. Working with [senior vp of pop promotion] Brady Bedard and the team at Columbia was a dream and opened the door for both Luke and that song to have another moment with audiences at the different formats.
The song also made history for Tracy Chapman and brought us one of the most memorable Grammy performances to date. They both just looked so happy. I will always be honored to have been a small part of that song.
What did you learn from this rollout that you can use with other songs from soundtracks, and do you think the Twisters’ soundtrack success will lead to more country artists having songs on soundtracks?
I think we always have to be open to different ways to promote music and this song helped our team do that. Having an extra bonus of a song being in a film and as the lead from the soundtrack just helps add the exposure of any song no matter the genre.
Country music is about storytelling so I think music supervisors should certainly pay more attention to the genre to help tell the stories of their films and shows. This soundtrack helped bring the genre to the forefront at a time when country music is shining. I can only hope that the music teams at these film companies realize the power a song can have to really amplify their story.
Chhappell Roan recently canceled two shows just one day before they were due to take place, saying that she felt overwhelmed and needed to take a break. She’s not alone — over the past few years, artists including Adele, Rihanna and The Rolling Stones have all done something similar, and likely at an eye-watering cost for all involved.
People will always get sick, but the kind of health issues artists state are often more complex. While it seems that labels and management companies have put an increasing amount of investment into mental health programs over the last few years, is there anything more that could help cancellations like these to be prevented?
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One area of the business slow to change is allowing adequate recovery time on tour for emerging artists. Costs are high and labels want to get the maximum amount of exposure for new artists, but scheduling proper breaks is so important when it comes to preventing illness, overwhelm and vocal issues. A quick glance at Chappell Roan’s tour dates shows her playing in three different cities on three consecutive nights. Combine this approach with a meteoric rise in profile and you’ll have an exhausted, overwhelmed artist in no time.
It is in this state that pre-existing health issues can raise their head. Exhaustion and stress will do that to any of us. No amount of mental health support can compensate for an over-tired artist who can’t cope. But also, for artists, exhaustion and stress impact their live performance in ways that executives often forget. An artist experiencing visceral symptoms of overwhelm, as Chappell stated, will find it incredibly hard to perform. She even said: “I want to be present when I perform and give the best shows possible,” suggesting that her current state is preventing her from doing that.
For singers, their body is their instrument, and signs of tiredness, illness or stress will show in their voice. Tension in the body can result in feelings of tightness, vocal fatigue and an inability to reach high notes. Sharing their music onstage with fans is incredibly meaningful to artists, so they want to be fit and strong enough to do the material justice. The world of social media is brutal — any significant vocal issues or performance mistakes will likely end up being shared online, inviting a wealth of stress-inducing (and often unfair) criticism. No artist wants to go onstage worrying that their voice might give out at any point, so they need to be properly supported to prevent this from happening. Additionally, increased stress can raise performance anxiety levels to unmanageable states, even for those who haven’t suffered from it before.
How can things change? Firstly, executives need to work with artists to find out what a reasonable tour workload is for them, remembering that everyone is different. Be mindful that promo is tiring for the voice, and the body doesn’t process a TV or radio appearance as a “day off” from performance, no matter how tempting it is to squeeze an opportunity into a scheduling gap. Travel days are also exhausting.
Many major artists further along in their careers now demand recovery to be built into their tour schedules, but it’s harder for younger acts to feel they can ask for this. It can also be tough for teams to facilitate — it’s well-documented how long it takes for touring to become profitable, especially when taking into account the rising costs faced by the industry post-pandemic. However, it’s worth taking a long-term view. As we mentioned earlier, cancellations are also expensive and risk harming the important dynamic of trust between artist and fan.
Secondly, invest in some proper performance psychology training for artists. Classical musicians know the importance of this — all major conservatories around the world now educate their students on how to perform under pressure, using virtual reality and mental skills training techniques, among others, to help musicians cope with the challenges of a high-level performance career.
Researchers have suggested that performing live can be compared biologically to sky-diving, in terms of the levels of stress in the body. Without proper management, recovery and support, cortisol levels can stay heightened, contributing to health issues in the long term. This is why management of performance anxiety is vital. All artists need a pre- and post-performance routine to help the body, mind and voice prepare for, and recover from, performance. You’ve probably heard of them from the world of sport, where they’re commonplace for athletes. Classical musicians use them too, but pop is slow to catch on — and to its detriment.
Finally, a routine performance health check-in with artists should be mandatory. These look at vocal health, performance psychology, hearing health, musculoskeletal issues and general mental health. Research suggests that musicians are slow to seek help for health issues, leaving problems until they become chronic, at which point many are harder to deal with and can even be career-ending. These early, cheap interventions can prevent problems from escalating. A standardized offer across the industry for all artists to access support would make a huge difference in reducing performance health-related cancellations long-term.
We cover all of this and more in the upcoming international edition of our health-focused career guide for artists (and those who work with them), Sound Advice, which aims to help prevent health and performance issues before they escalate, through a combination of research, interviews, professional advice and resources.
There’s been so much discussion and headway made on the health issues faced by artists in recent years. However, as Chappell Roan’s example and many others show, there are big gaps in care and provision that need to be addressed if the industry wants to prevent last-minute cancellations and move towards a more sustainable (not to mention ethical) future.
Rhian Jones is a respected freelance journalist who specializes in the business of music. She writes for The Guardian, Music Business Worldwide and Hits, amongst others.
Lucy Heyman runs a performance health and psychology consultancy, Elevate, where she works with industry organizations, advising artists and those that work with them on how to optimize performance. She has an MSc in Performance Science from the Royal College of Music and has published original research on the health and well-being experiences of artists in popular music.