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Liberty Media, a major shareholder in Live Nation and SiriusXM, named Derek Chang as its new president/CEO, the company announced Wednesday (Jan. 8). He will begin his new role on Feb. 1. Liberty Media chairman John Malone will serve as interim CEO in the meantime. Chang’s hiring follows the departure of longtime CEO Greg Maffei, […]
As a trio of devastating wildfires continues to spread through the greater Los Angeles region, music and music-related events — including several tied to the current film awards season in the city — are being canceled or postponed out of both safety concerns and respect for the unfolding situation.
As postponement and cancellation announcements continue to come through, we’re keeping track with the updated list below. (These are listed in descending order of announcement, so you can find the latest cancellations at the top.)
Better Man premiere
Paramount Pictures canceled the L.A. premiere of its forthcoming Robbie Williams biopic Better Man on Wednesday (Jan. 8), with a studio spokesperson stating, “Due to the dangerous conditions affecting Los Angeles we are canceling tomorrow’s premiere of ‘Better Man.’ Our thoughts are with those impacted by the devastating fires resulting from these conditions, and we encourage everyone to stay safe and follow guidance and orders from local officials and government agencies.”
Critics Choice Awards
The annual film and TV awards ceremony — which boasted nominees including Miley Cyrs, Trent Reznor & Atticus Ross, Selena Gomez and Maren Morris in the Best Song category — was postponed from Sunday (Jan. 12) to Jan. 26 at the Santa Monica Airport’s Barker Hangar. “This unfolding tragedy has already had a profound impact on our community. All our thoughts and prayers are with those battling the devastating fires and with all who have been affected,” said Critics Choice Association CEO Joey Berlin in a statement.
Unstoppable premiere
A red-carpet screening of the wrestling drama starring Jennifer Lopez set for the DGA in West Hollywood on Tuesday night (Jan. 7) was also canceled due to the fires. “In light of today’s safety concerns around heightened wind activity and fire outbreaks in Los Angeles, we regret to inform you that we are canceling tonight’s premiere of ‘Unstoppable,’” said the studio in a statement. “As much as we were looking forward to celebrating this wonderful and inspiring film with you, safety is our first priority. We encourage everyone to watch ‘Unstoppable’ on Prime Video, which will be available globally on January 16. Thank you for your understanding and please stay safe.”
Emilia Perez music event
An event in Hollywood to celebrate the music of the Netflix film starring Selena Gomez that was set to be attended by songwriters/composers Camille & Clément and star Karla Sofía Gascón was canceled by the streamer.
A Complete Unknown screening and dinner
A screening and dinner for the Bob Dylan biopic starring Timothee Chalamet set to take place at the San Vicente Bungalows in West Hollywood on Thursday (Jan. 9) was postponed.
American Cinematheque Tribute to the Crafts
The ceremony, which celebrates individuals in 14 filmmaking categories from the past year, including music, was postponed from Thursday (Jan. 9) at Hollywood’s Egyptian Theatre, with a new date to be announced later. “We have made the decision to postpone tomorrow’s (January 9th) Tribute to the Crafts at the Egyptian due to the dangerous ongoing fires and wind conditions. We will update you on a new date as soon as we know,” said a statement released by the organization.
Selena Gomez’s Rare Pop Up
A pop-up event slated from Friday to Sunday (Jan. 10-12) at Complex LA to celebrate five years of Gomez’s Rare album was postponed.
Following a recent license review, London dance venue Drumsheds has been allowed to remain open but was ordered to enforce new safety measures at its events.
Located in Tottenham, a northern suburb of the capital, the 15,000-capacity venue was reported as being at risk of losing its license late last year. This followed a number of serious incidents on the premises and a subsequent investigation launched by Enfield Council.
On Oct. 12, 2024, a 27-year-old man died after attending a Drumsheds event, an incident believed to have been drug-related (as per The London Standard). On Dec. 7, a 29-year-old woman also died after a show by Belfast dance duo Bicep at the venue, with police stating the tragedy was also connected to drug usage. An emergency licensing review was called after the latter incident.
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In November, meanwhile, a man was stabbed inside Drumsheds, with emergency services called to the scene. No arrests have been made in connection with any of these three incidents. The stabbing was later confirmed by police to be non-fatal.
Following a meeting held by Enfield Council Tuesday (Jan. 7), it has been ruled that Drumsheds has permission to remain open, but will need to operate under specific safety measures going forward. The space — a repurposed IKEA unit — will now boast an increased police presence during events, and any serious incidents on the premises must be reported to emergency services immediately.
Issues with the organization of the venue were highlighted online last month, when a public petition was launched amid claims of “overcrowding” at Drumsheds events following a surplus of social media posts related to “unsafe queues.” This happened at the 15th anniversary celebration for U.K. bass label UKF, which took place on Dec. 13 and was headlined by Pendulum, Nero and Knife Party.
As per Mixmag, however, the review findings from the meeting have stated that the venue will not have to reduce its capacity, nor implement mandatory ID scanning and “bomb detection dogs.” It isn’t yet clear how the new measures will impact upcoming events at Drumsheds. The first scheduled event following the review, billed as Red Bull’s Culture Clash, is set to be held on Mar. 8. The line-up features London DJs Jyoty, Kenny Allstar and Teezee.
A Blackstone-led group of investors is buying a majority stake in Citrin Cooperman, which owns one of music’s most important valuation firms. The Financial Times has reported that this deal gives the target an enterprise value of $2 billion. As part of the transaction, Blackstone is acquiring New Mountain Capital’s stake in the firm.
As the music industry’s catalog market grew red hot over the last decade, Citrin Cooperman has become a leading expert, helping buyers and sellers determine the value of musical IP. Its Music Economics and Valuation Services practice is co-led and founded by Nari Matsuura. It is also co-led by Barry Massarsky, who joined the firm after it acquired his own company, Massarsky Consulting, in 2022. The team’s many clients include power players like Hipgnosis Songs Fund, Primary Wave and Reservoir Media, and it has reportedly overseen roughly 750 catalog valuations worth more than $15.5 billion between 2021 and 2022 alone.
But the firm does far more than just music catalog valuations. Founded in 1979, Citrin Cooperman is a trusted advisor to more than 15,000 clients globally through various tax advisory and accounting services.
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In late 2023, Citrin Cooperman was involved in a controversy surrounding its client, Hipgnosis Songs Fund. At the time, Hipgnosis announced that it would cancel a planned quarterly dividend payment to shareholders, due to a decision it said was made by Citrin Cooperman to reduce its expectations of retroactive payments from the Copyright Royalty Board’s Phonorecords III ruling by more than 50%, which it called an “industry-wide” issue. Billboard spoke to other catalog owners at the time who disputed the claim that this was “industry-wide,” saying there had been no recent updates regarding Phono III and that it seemed like a situation unique to Hipgnosis and Citrin Cooperman.
Deutsche Bank Securities Inc. is serving as financial adviser to Blackstone in the transaction, while Kirkland & Ellis LLP and Gibson, Dunn & Crutcher LLP are serving as its legal advisers. Guggenheim Securities, LLC is serving as lead financial advisor to New Mountain and Citrin Cooperman, with Koltin Consulting Group serving as an additional financial adviser to both parties. Simpson Thacher & Bartlett LLP, Zukerman Gore Brandeis & Crossman, LLP, and Hunton Andrews Kurth LLP are serving as legal advisers to New Mountain and Citrin Cooperman.
Alan Badey, CEO of Citrin Cooperman, said of the deal, “We are excited to have reached an agreement for Blackstone to invest in Citrin Cooperman as we enter our next chapter of growth. Blackstone will help us make additional investments in expanded service offerings and technology as we deliver on our continued commitment to best-in-class firm culture and providing an exceptional client experience. We thank New Mountain for their years of partnership in helping to build and support our business.”
Eli Nagler, a senior managing director at Blackstone, and Kelly Wannop, a managing director at Blackstone, said, “The Citrin Cooperman partners and staff have done an exceptional job making the firm a leader through an unwavering commitment to excellence and client service. We are excited to invest in the business to help it continue to provide the highest quality offerings moving forward.”
Andre Moura and Nikhil Devulapalli, managing directors at New Mountain, added, “We are proud of our successful partnership with Citrin Cooperman, and we thank the management team, partners and staff of Citrin Cooperman for all we have accomplished together over the last three years. We look forward to seeing Citrin Cooperman continue to thrive for the benefit of all its clients and stakeholders.”
Weeks after Cardi B warned a federal bankruptcy judge that Tasha K was hiding money to avoid paying a multi-million dollar defamation verdict, the gossip blogger is now complaining that the superstar rapper is trying to “sabotage” her career and “silence” her.
In a response motion, attorneys for Tasha (Latasha Kebe) deny that she “acted in bad faith” and say attorneys for Cardi (Belcalis Marlenis Almanzar) “did not identify a cent of undisclosed value.” Instead, they say Cardi is simply trying to derail the bankruptcy case, a move they say would effectively destroy her ability to earn money.
“[Cardi B] is not acting in her economic interest,” writes Tasha’s bankruptcy attorney Chad Van Horn in the motion, lodged in court on Tuesday. “She seeks to sabotage debtor’s career.”
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The filing is the latest wrangling in Cardi’s long-running efforts to collect on a huge judgment she won against Tasha for making false claims about drug use, STDs and prostitution on YouTube and social media. In 2022, a federal jury found that those statements were defamatory and ordered the blogger to pay the star $3.9 million in damages.
Since then, Cardi has repeatedly vowed to recover that money by any means necessary — saying “imma come for everything” and “bitch better have my money.” Tasha filed for Chapter 11 bankruptcy in 2023, saying she still owed $3.4 million to Cardi and had less than $60,000 in assets. But the rapper has pursued her, later winning a ruling that Tasha couldn’t use the bankruptcy process to “discharge” the judgment.
In a motion last month, Cardi’s attorneys demanded that the bankruptcy case be dismissed entirely, accusing Tasha of orchestrating a “long-running fraudulent scheme to shield debtor’s assets and income from creditors.” They said she had fraudulently transferred and concealed money, and had lied to both Cardi and the federal courts.
“It is clear and irrefutable that debtor has admittedly and repeatedly engaged in bad faith conduct to hinder, delay, and defraud Ms. Almánzar from collecting on the amended defamation judgement,” the star’s lawyers wrote “This court should not allow debtor to further abuse the bankruptcy process.”
A day after Cardi filed her motion to dismiss, the court-appointed trustee – a neutral third party who helps shepherd a bankruptcy case toward a repayment plan – filed her own motion endorsing Cardi’s arguments and urging the judge to dismiss Tasha’s bankruptcy case.
With Monday’s response filing, Tasha’s attorneys urge the bankruptcy court to refuse those requests. Among other things, they argue that Cardi’s filing is merely retaliation after Tasha refused to sign a gag order that would bar her from ever discussing Cardi again. That order, they say, would impose “unreasonable restrictions on her First Amendment rights” and prevent her from earning a living as a social media creator.
“Having failed to bully debtor into accepting an overarching non-disparagement clause, Claimant filed the motion to dismiss to harm debtor’s career and end debtor’s bankruptcy case,” Tasha’s lawyers write in Tuesday’s motion. “Claimant is not acting in her economic interest, but seeks to silence debtor by ending her bankruptcy case and her career.”
Attorneys for both sides did not return requests for comment on Wednesday.
LONDON — Hit albums by Taylor Swift, The Weeknd and Sabrina Carpenter helped music sales in the United Kingdom reach a record high in 2024, exceeding the peak of the CD era in both revenue and volume for the first time, according to year-end figures from the Digital Entertainment and Retail Association (ERA).
Overall music spending in the U.K. grew to £ 2.4 billion ($3 billion) last year, a rise of 7.4% on 2023 and comfortably surpassing the previous high of £2.2 billion ($2.7 billion at today’s currency rates) back in 2001 when Dido, Robbie Williams and David Gray were topping the British album charts.
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Driving the growth was a 7.8% year-on-year rise in paid-for streaming revenues, which climbed to just over £2 billion ($2.5 billion). Vinyl sales were up 10.5% to £196 million ($245 million), while CD sales were more-or-less flat with 2023 — when revenues increased for the first time in two decades — at £126 million ($157 million). Download sales fell 3.2% to £41 million ($51 million).
The biggest selling album in the U.K. last year was Taylor’s all-conquering The Tortured Poets Department with just under 784,000 equivalent sales, including almost 112,000 vinyl purchases, which also made it 2024’s biggest-selling vinyl album.
Behind Swift in the year-end U.K. album charts was The Weeknd’s The Highlights, followed by Carpenter’s sixth studio set Short N’ Sweet. Noah Kahan’s “Stick Season” was the year’s number one single, topping the British charts for seven weeks and selling 1.9 million equivalent units, the London-based organization reported Wednesday (Jan. 8).
Streaming now makes up 88.8% of music sales in the United Kingdom, a marginal 1.1% rise on 2023’s figure and more than double streaming’s share of the U.K. market six years ago, according to labels trade body BPI, which published its preliminary year-end listening figures last week.
BPI reports that just under 200 billion music tracks were streamed in the U.K. last year, up 11% on 2023’s total, with the equivalent of 201 million albums consumed across streaming, CD and vinyl sales, a year-on-year rise of 9.7%. Streaming alone generated the equivalent of 178 million album sales in 2024, says ERA.
ERA and BPI both use Official Charts Company sales data as the basis for their reporting, although the two organizations take different approaches to measuring the vitality of the recorded music business. ERA’s figures are based on retail spending in the U.K. alongside information provided by streaming services and label trade income, whereas BPI’s analysis measures music consumption levels. Both trade groups will publish their full annual reports later in the year.
The historic low point for the U.K. music industry came in 2013 when rampant piracy and a fast-eroding physical market saw sales fall to just over £1 billion (£1.2 billion in today’s currency). Since then, sales have more than doubled.
“2024 was a banner year for music, with streaming and vinyl taking the sector to all-time-high records in both value and volume,” said ERA CEO Kim Bayley in a statement. She called last year’s retail sales figures “the stunning culmination of music’s comeback” and triumphantly declared: “We can now say definitively – music is back.”
According to ERA, combined physical sales totaled £330 million ($412 million) in the U.K. in 2024, up 6.2% on the previous 12 months, with CD and vinyl sales accounting for nearly 14% of music revenues. The benefits of such a “mixed physical-digital ecology” is key to the music’s industry’s revival, said Bayley.
“We continue to believe that digital and physical channels are complementary and vital for the health of the entertainment market overall,” she said.
Overall, revenues across the U.K. entertainment market – comprising of music, video and games retail sales – were up 2.3% on 2023’s total to a record high of £12 billion ($14.9 billion), marking the 12th consecutive year of growth and an eighth successive all-time-high.
Of the three sectors, the growth of recorded music sales outpaced both video (comprising of video-on-demand subscription services such as Netflix, Amazon Prime Video, and DVD sales) and games, but music remains the smallest of the three entertainment industries in revenue terms.
Video was the largest sector with revenues growing 6.9% year-on-year to £5 billion. Games sales totaled £4.6 billion, down 4.4% on 2023 but still nearly twice as large as the recorded music business.
ERA has been reporting on the U.K. entertainment industries since 1999 when music, video and games sales totaled £4.1 billion ($5.1 billion).
The National Independent Venue Association (NIVA) is set to collect data on the economic impact of the independent live sector with the launch of its State of Live survey, the organization announced Tuesday (Jan. 7). The initiative will seek to capture the economic contributions and operational challenges of independent venues, promoters, performing arts centers and […]
The Avicii catalog experienced a significant streaming surge following the release of a new documentary about the late artist. In the wake of the Dec. 31 release of I’m Tim on Netflix, global on-demand streams of the Swedish producer’s catalog increased by 63.9%, according to Luminate. The artist’s catalog had a total of 26.4 million […]
This is The Legal Beat, a weekly newsletter about music law from Billboard Pro, offering you a one-stop cheat sheet of big new cases, important rulings and all the fun stuff in between.
This week: A recap of all the biggest music law stories from 2024; a civil lawsuit against Nicki Minaj claiming she assaulted a tour staffer; an agreement to delay Lil Durk’s murder-for-hire trial by months; and much more.
THE BIG STORY: 2024 Music Law Recap
Before we get to 2025 (happy New Year, by the way) let’s quickly recap all of the biggest music law stories of 2024 — a collection of high-stakes legal battles for some of the industry’s biggest players.
For Live Nation and Ticketmaster, the Department of Justice’s antitrust case posed an existential threat; for Young Thug and Lil Durk, each facing criminal cases accusing them of blurring the line between artist and gangster, a life prison sentence loomed; for Michael Jackson’s estate, court approval of a massive catalog sale hung in the balance; for Miley Cyrus, allegations of infringement stalked the biggest hit of her career; and for Drake, he put his reputation on the line to go to court over Kendrick Lamar’s diss track.
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And none of that even approached the scale of the legal debacle facing Sean “Diddy” Combs. After decades as a chart-topping artist/producer and one of the industry’s most powerful men, the music mogul was hit with a flood of abuse allegations — first in the form of civil lawsuits, then in a stunning criminal indictment that could put him behind bars for life.
For more, go read our entire story on the 10 biggest music law stories of the year.
Other top stories this week…
BACKSTAGE BLOWS – Nicki Minaj was hit with a civil lawsuit over allegations that the rapper physically attacked a tour staffer named Brandon Garrett backstage at an April concert. Garrett says the rapper (Onika Maraj) hit him multiple times after flying into a rage at the Detroit stop on her 2024 Pink Friday 2 tour — an outburst that allegedly featured the star screaming: “You’re a dead man walking. You just f—ed up your whole life and you will never be anyone, I’ll make sure of it.”
DURK DELAYED – Lil Durk’s trial on federal murder-for-hire charges will be pushed back until October after both his lawyers and federal prosecutors agreed to a months-long delay. The case — over an alleged plot to kill rival rapper Quando Rondo — had been set for trial this month, but his attorneys waived his right to an immediate trial because the case is “so unusual and so complex” that they needed more time to prepare.
NAME GAME – A federal judge ruled that a woman accusing Diplo of sharing “revenge porn” must reveal her identity if she wants to proceed with the case. “Doe” pseudonyms have become common in sexual abuse complaints, and attorneys for the DJ’s accuser argued she might face blowback. But the judge was unswayed, saying court cases must usually feature real names: “Those using the courts must be prepared to accept the public scrutiny that is an inherent part of public trials.”
DISMISSAL DENIED – Danny Elfman lost a bid to end a libel lawsuit filed against him by former friend Nomi Abadi, who claims the prolific film composer defamed her when he issued a strongly-worded statement denying her accusations of sexual harassment. Elfman argued that his statement was protected by “litigation privilege” because it was issued amid threats of court action, but the judge didn’t buy it: “To allow defendant Elfman to make statements and permit their publication while hiding behind the litigation privilege would decimate the purpose of the privilege.”
KISS CASE CLOSED – Kiss members Gene Simmons and Paul Stanley reached a settlement to end a wrongful termination lawsuit accusing them of firing their longtime hairstylist, David Mathews, after he complained about “unsafe working conditions” amid the COVID-19 pandemic. The band is still facing another lawsuit filed by the family of Francis S. Stueber, a guitar tech who died in October 2021 while quarantining in a hotel room on tour.
TUPAC UPDATE – Duane Davis, the ex-gang leader facing a murder trial over the long-unsolved 1996 killing of Tupac Shakur, asked a Nevada judge to dismiss the charges against him. In doing so, he cited “egregious” constitutional violations because of the 27-year delay, a supposed lack of corroborating evidence and a failure to honor previous immunity agreements.
The numbers are in on the first edition of ComplexCon Las Vegas, the festival dedicated to convergence culture that debuted in its new home in November 2024. Sixty thousand attendees visited the shoppable exhibition featuring music, fashion, art, food, innovation and sports collaborations. Over two days, sales totaled more than $20 million, marking record numbers for the event, which began in 2016 in Long Beach, Calif.
By all accounts, Las Vegas and ComplexCon are a perfect match. The 300-plus brands have an entire cityscape to activate collaborations, exclusive drops and live performances.
By day, the hypebeasts dropped their paychecks on Takashi Murakami Ohana Hatake Full-Boom Slides, the Pac Sun x Yohji Yamamoto Wildside capsule, King Ice Pokémon-embellished jewels and Travis Scott’s Nike Zoom Field Jaxx. They snapped pics with Dan Life’s MVMT x Call of Duty: Black Ops 6 limited-edition timepiece and the ESPN SportsCenter Top 10 Chain. Cannabis brand STIIIZY popped up with a replica weed cultivation experience, and Gin & Juice by Dre and Snoop poured out their new distilled gin, Still G.I.N.
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Outside the exhibition, Gunna performed at Drai’s wearing Adidas Originals Adizero Aruku sneakers; Juice WRLD’s team held a final album listening party and celebration for the late rapper’s Fortnite Battle Royale, Chapter 2 Remix appearance at Zouk nightclub; and Jordan Brand created the Cactus Jack Outpost, an immersive experience that brought Scott’s utopian vision to life and showcased his journey in creating the CJ1 T-Rexx shoe.
Neil Wright, senior vp of experiential events at ComplexCon, attributes the success of the first Vegas outing to the expanded music component, including CactusCon, with the participation of Scott as artistic director.
“Music — even though it’s always been a pillar of ComplexCon, it has never been more prominent, with Travis having his influence over the entire show,” Wright says. “[In the past], we’ve had Pharrell, from a cultural perspective, help with the curatorial aspects, but the look, feel, and identity of each year, we’ve always tapped a fine artist. Having Travis put his arms and his creative vision around it with his team was a major co-sign to get the music industry involved.”
Scott unveiled over 35 exclusive collaborations and installations with influential designers, artists, and brands in the CactusCon bazaar. In the Cactus Colosseum by Nike, he pushed soccer, sneakers, and community, celebrating the Nike Zoom Field Jaxx launch with the Secreto Maximus Tournament, a high-stakes private soccer match at the Cactus Colosseum featuring top athletes and showcasing a trophy case of his Nike collaborations. He closed the two-day festival with a performance on ComplexCon’s Main Stage, bringing out WWE’s “Triple H” as a surprise appearance to present him with the WWE Hardcore Championship belt. Amplifying his presence to a new demographic, he announced a Jan. 6 appearance on the first RAW on Netflix.
Scott will use this “takeover” formula when he plays Coachella in April with a Cactus Jack desert domination, sharing his universe with the festival audience in the desert.
Another major boon for ComplexCon Las Vegas was Nike’s investment in music collaborations and product innovation. In addition to Scott, the sneaker giant partnered with Lil Yachty and the Concrete Boys on the Nike Us Force 1. Nike also debuted the Air Max 1000, a new 3D-printed silhouette manufactured with Zellerfeld that reimagines the Air Max 1.
“From a strictly square footage perspective, this was Nike’s biggest impact on ComplexCon. They’ve done so many things over the years that were cool at the moment but aged even better. In 2017, there was a fireside chat with Kendrick Lamar and Kobe Bryant, and they also brought Virgil Abloh to debut his collection that year.”
Dc2trill, Draft Day, Lil Yachty, and Camo! attend ComplexCon 2024 on November 17, 2024 in Las Vegas, Nevada.
Sara Jaye/Getty Images for Complex
It wasn’t that long ago—back in 2016—that Wright remembers when ComplexCon was just a concept deck that he and founders Aaron Levant and Marc Ecko were pitching Nike.
“It’s a trade show. No, it’s not a trade show. It’s a music festival. No, it’s not a music festival,” he recalls. “It was difficult to convey what we were trying to build in year one.”
Year eight signified the complete vision, activated. The exhibition featured Capitol, Interscope and Def Jam booths peddling ephemera such as Ice Spice Chia Pets, vintage Tupac T-shirts and vinyl records. A Rick Owens-designed Cactus Jack recording studio was also on display.
“You don’t want the same type of artist merch that you can get anywhere. Rather than partnering on a sneaker drop, many of our brands collaborate with recording artists such as Ed Hardy and Ken Carson, as well as Siobhan Bell and B.B. Simon,” Wright says. “Music collaborations have become just as important.”
L.A.-based high-tech footwear brand FCTRY LAb debuted at ComplexCon with their viral Duck Boots in black and yellow created in collaboration with rapper NLE Choppa.
FCTRY LAb co-founder and creative director Omar Bailey, the former Head of the Yeezy-Adidas Innovation Lab, started the company two years ago (funded by a diverse group of venture capital firms, professional athletes and angel investors).
Bailey aims to help rappers, actors, athletes, influencers or public figures design, develop and manufacture their own footwear outside the frame of major brands like Nike or Adidas. “There is a huge opportunity for artists who may not be on the big brands’ radar, who have, who have the reach, the ability and the desire to want to launch their own shoes,” he says. “We also want to create radical and interesting concepts and designs in a space that’s been quite boring for the last 10 years.”
DJ EFN, Dr. Dre, and Snoop Dogg speak onstage during ComplexCon 2024 on November 16, 2024 in Las Vegas, Nevada.
Bryan Steffy/Getty Images for Complex
According to FCTRY LAb, the formula works. The Yellow Boot was a significant unpaid, organic social media moment for the sneaker industry, accumulating 308 million views and 17 million+ instances of direct consumer engagement.
From the disruptors to the mainstream, brands such as WWE, which collaborated with Loiter; Tide, which sponsored ThriftCon; and Chips Ahoy, which partnered with Big Sean, all flocked to participate. At that convergence, things get even more interesting for Wright, with ComplexCon acting like an internal agency to help them fit in. “We work very closely with a lot of the bigger, non endemic partners to make sure that when they do show up, they’re showing up in a credible and an authentic way,” he says. “They put effort into actually speaking the language of our audience.”
Collaborating with WWE was a dream for fashion house Loiter, created by Isaac Metekingi. With a design ethos rooted in hip-hop and electronic music subcultures, Loiter, the in-house brand for Culture Kings, was inspired by the grunge-inspired graphics of WWE superstars, including Duane “The Rock” Johnson, The Undertaker, “Stone Cold” Steve Austin and “The Big Red Monster” Kane. Its booth featured the “Raw is War” entrance for photo ops.
“They were a little bit skeptical when we presented the idea—they had all their modern wrestlers. And I was like, I’m gonna go way back, and after a while, they saw the vision,” Metekingi says. “For a relatively unknown brand, we had an unbelievable presence.”
ComplexCon aims to have an even bigger year in 2025, with artist Daniel Arsham serving as the global artistic director. The event will travel to Hong Kong from March 21-23, 2025 and return to Las Vegas on Oct. 25-26, 2025.