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The music industry is in constant transformation, driven by the advancement of technology and new forms of artistic creation. Enter All Music Works, a record label based in Málaga, Spain, that exclusively focuses on music and artists developed through artificial intelligence (AI). Founder Carlos Zehr spoke with Billboard Español about their innovative approach, the challenges they face, and how they might redefine the rules of the game in the music scene.
“This project was born out of personal frustration,” says Zehr. “I’ve always been passionate about music. I studied piano from a young age and have been a voracious consumer of concerts and festivals. But when I wanted to produce my own music, I encountered limitations in time, skills, and resources to achieve what I envisioned.” That barrier led him to explore AI tools applied to music production, a path that transformed his perspective: “I achieved results that were not only impressive in quality but also explored sounds and styles that I would like to hear in the current market.”
Zehr has a diverse background combining marketing, technology, and entrepreneurship. A 2014 graduate of the University of Granada, where he studied business administration and management, he has held leadership positions in marketing agencies and video game studios. In 2020, he founded Noname Hub, an agency focused on branding and innovation; and in 2022, he launched Nonoki, a music and video streaming platform that became one of the most popular apps in Spain and South Korea. Both projects are still active today.
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Unlike other projects that have used AI to launch individual virtual artists, such as bands associated with video games like League of Legends, All Music Works proposes a much more ambitious approach: the creation of a collective of artists with their own stories, personalities and musical styles. “We design each artist’s personality, visual style and musical genres from scratch,” says Zehr. “It all starts from a human process, with a detailed study and creative approach that we then augment with AI.”
The initial catalog includes 10 virtual artists from genres as diverse as indie rock, reggaetón, alternative trap and drum & bass. Among them are The Good Dog, a group that fuses Britpop and garage rock, and Cielo Roto, a Madrid-based band that mixes indie, rock and cumbia.
But All Music Works is only just beginning. “From here, we will be launching capsules with three new artists in the coming months, while continuing to push the trajectory of current artists,” says Zehr.
The next step is to bring All Music Works’ virtual artists to the stage. The company is now developing various formats of presentation, from DJ sets to immersive experiences, depending on the identity of each artist. However, its main focus is on hologram technology. “We are collaborating with production companies and advancing in research to implement holograms in our performances,” says Zehr. “We want the experience to be as impactful as it is innovative.”
The goal is not only to generate curiosity but to consolidate the company as a leader in an emerging industry around virtual artists that combines creativity and technology.
Being a pioneer in such a disruptive area is not without its challenges. Zehr acknowledges that, although the concept has generated curiosity and admiration, All Music Works has faced criticism and questions about authenticity and ethics around the use of AI. Being a trendsetter is “positive because we are blazing a trail,” he says, “but it also means being the first to face legal, ethical and creative challenges.”
All Music Works does not intend to replace human talent but rather to expand the creative landscape. “We are offering something that would not be possible without technology, but the human element remains essential,” he says. For him, AI is a powerful tool, not a substitute, because the creative process is still anchored in human intervention, from the conceptualization of the artists down to the most technical details. “We use technology to extend the limits of what we can achieve,” he says.
Being a pioneer in such a disruptive area is not without its challenges. Zehr acknowledges that All Music Works has faced criticism and questions about authenticity and ethics around the use of AI. Being a trendsetter is “positive because we are blazing a trail,” he says, “but it also means being the first to face legal, ethical and creative challenges.”
From the lyrics to the musical arrangements, every piece of music is precisely designed, adjusting details such as key or tempo to convey the desired emotions. This approach not only allows for the exploration of new styles but also ensures the authenticity of the creations.
According to Zehr, the company has generated unexpected interest in the music community. “We’ve received a flood of requests from real composers and musicians who want to work with us,” he says.
The team is also preparing to tackle legal challenges. Operating in as-yet unregulated terrain, the company is helping to set precedents for the industry, hand in hand with expert lawyers. “We are helping to define how these issues will be handled in the future,” Zehr stresses.
According to Zehr, the company has generated unexpected interest in the music community. “We’ve received a flood of requests from real composers and musicians who want to work with us,” he says.
In addition to its catalog of artists, the label is exploring collaborations with brands to develop virtual artist ambassadors. This approach offers an innovative way for brands to connect with their audiences through personalized and creative experiences.
All Music Works is launching at the beginning of what could be a new era in music, challenging established norms and offering new possibilities for artists and the industry. “The question is not whether music will change with technology, but how we are going to adapt to this change,” says Zehr.
As 2024 comes to a close, Billboard looks back at the most consequential music publishing stories of the year.
LONDON — As international president of Oak View Group (OVG), Jessica Koravos has a clear vision of how she wants the U.S.-based facility management and development firm to grow its already rapidly expanding global business.
“We’re trying to be the best venue operators, offering the best entertainment experiences in the world,” she says confidently. “That’s what our goal is.”
Just over six months ago, OVG’s long-planned pivot to international markets took an embarrassing stumble with the repeatedly delayed launch of Co-op Live – the United Kingdom’s biggest indoor music venue and the firm’s first major project outside the United States.
When the official opening for the 23,500-capacity arena, located in Manchester, was pushed back by three weeks following a series of highly publicized delays — including part of a ventilation system falling from the roof just prior to a show by rapper A Boogie wit da Hoodie – Co-op Live became the butt of jokes on social media and generated a slew of negative headlines.
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“It looked worse in the media than it felt on the ground,” reflects Koravos, half a year on from the venue’s troubled launch. “In the grand scheme of things, when you have been working on a project for five years, spent £400 million ($505 million) on it and it’s three weeks late, there’s a long-term perspective that says: ‘This is not the end of the world.’ When you look at it in the context of other big infrastructure projects in the U.K. I don’t think it’s going to go down in history anywhere on the list of problematic deliveries.”
Co-op Live eventually opened its doors May 8 with a headline show by local rock group Elbow. Since then, the venue has quickly become established as a key destination in the European touring circuit, selling over one million tickets and staging over 60 shows to date, including stopovers by Pearl Jam, Nicki Minaj, Liam Gallagher, Keane, Janet Jackson, Charli XCX and the Eagles‘ five-night sellout run – the group’s only U.K. dates on its farewell tour.
A general view of the Co-op Live arena as Elbow performs the inaugural live show at Co-op Live on May 14, 2024 in Manchester, England.
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In November, Co-op Live hosted the MTV European Music Awards (EMAs), featuring performances from Benson Boone, Teddy Swims, Tyla and Busta Rhymes, which had a global digital reach (excluding broadcast) of over 7 billion, according to the venue’s post-event analysis. Upcoming shows at the arena include Paul McCartney, Slipknot, Cyndi Lauper and Sabrina Carpenter.
Co-op Live is one of seven new arenas that OVG has built and opened in the last two years, including the Climate Pledge Arena in Seattle, UBS Arena in New York and Acrisure Arena in Palm Springs, Calif. The fast-growing firm, co-founded in 2015 by former AEG CEO Tim Leiweke and ex-Live Nation chairman Irving Azoff, which operates more than 400 buildings globally, also has arenas under development in Nigeria, Canada and Wales, and is “actively looking” for opportunities to further expand its global footprint, says Koravos.
This fall saw the launch of a new division, OVG Stadia, headed by Chris Wright, dedicated to growing the company’s global stadium business. Its remit includes identifying international markets to develop and build new multi-purpose stadiums, as well as expanding OVG’s roster of stadium clients, which includes London’s Wembley Stadium, Scotland’s Murrayfield Stadium, Snapdragon Stadium in San Diego and the historic Cotton Bowl Stadium in Dallas. The company is additionally pursuing arena development and partnership opportunities in the U.K., Europe, Asia and the Middle East.
“That showcase of Co-op Live is very helpful and we have a lot of other cities [around the world] now saying, ‘Can we have one of those?’” says London-based Koravos, who served as president of Andrew Lloyd Webber’s Really Useful Group and formerly held senior roles at AEG Live and AEG Europe before joining OVG.
Ballooning construction costs means “it’s easier said than done,” she cautions, “but we’ll find a way.”
Koravos declines to discuss Leiweke’s publicly stated aim of building a new music arena in London, saying only that there are “announcements to come in the U.K. and continental Europe.”
In the meantime, Oak View Group is looking to grow its share of the live music business by making its full suite of venue services, including hospitality, management, booking, marketing, facility development and sponsorship sales, available to non-OVG affiliated venue owners and third-party operators in Europe, like it already does in the U.S.
To support the rollout, OVG International has bulked up its executive team with recent appointments including former Co-op Live interim general manager Rebecca Kane Burton as executive vice president of venue management and Michalis Fragkiadakis as vice president of hospitality strategy, responsible for driving forward OVG’s food and beverage business following last year’s acquisition of U.K.-based hospitality provider Rhubarb Hospitality Collection. They will be supported by Sam Piccione, international president of sales, Alex Reese, commercial and brand strategy director, and Gary Hutchinson, vice president of booking and commercial partnerships.
“We take pride in the fact that we think about third party business in the same way that we think about our own,” says Koravos. She points to OVG completing “$5 billion worth of naming rights and sponsorship [deals] in the last three years” as evidence of the “industry-leading expertise” that it is offering to venues and live music businesses. Current venue service clients outside North America include football clubs Birmingham City FC, Real Betis and AS Roma, Manchester-based arts venue Aviva Studios and Lloyd Webber Theatres.
“There are lots of facilities, arenas and stadiums all around Europe who would like to host concerts and that’s something that we’re trying to help to see if we can open up more markets for music internationally,” says Koravos. “Our goal is not to win all the contracts and to be everywhere. It’s to be with the right partners that share our values.”
Attorneys in the music industry are a competitive bunch. They vie for high-performing clients and duel with each other over deal points; battle is in their blood.
Perhaps unexpectedly, a number of these attorneys have joined forces recently, unified by a common goal: Getting their producer clients paid for their contributions to Vultures 1, the first of two 2024 albums from Ye (formerly known as Kanye West) and Ty Dolla $ign.
Since its February release, Vultures 1 has earned more than 817,000 album equivalent units in the U.S., according to Luminate — including over 1 billion on-demand streams — and a Grammy nomination for the hit “Carnival.” But more than 10 producers on the album do not have signed agreements in place with Ye, meaning they are unable to collect fees, as well as potential producer royalties and publishing income, for their work. And several of the producers who worked on Vultures 2, which came out in August, share the same unpaid fate as their colleagues who worked on the first installment.
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“We have clients who’ve produced music on the Vultures album(s) and have still not been paid for their services even though both albums have been released,” Bob Celestin, a music attorney, told Billboard via email. “Presently, we have no idea when payment will be made, which is so unfortunate and unfair. You would think Ye would be more sensitive to this issue because he is a producer.”
“We’ve had trouble receiving a producer agreement from Ye,” adds Brittney Trigg, another lawyer who represents a producer on Vultures 1. A representative for the star did not respond to a request for comment.
This problem continues to plague the music industry at its highest levels. Jason Berger, a partner at Lewis Brisbois, estimates that in “nine out of 10 deals, the producer has not been paid the day the music comes out.” And due to the volume of new releases, the high number of collaborators on some albums, shrinking major-label staffs, and the mercurial nature of superstars — who have to sign off on producer agreements even if they are running around the world on tour — Celestin says that producers often don’t get paid for a year or more after albums come out.
“The more convoluted the system gets, the less money comes down to the people that are actually making the product,” says Nima Nasseri, who manages the producer Hit-Boy. (Hit-Boy was not involved with Vultures 1.) “Why do people have to fight to get paid?” Nasseri asks.
In Ye’s case, five lawyers with clients on Vultures 1 say that getting them compensated for their work has been even more challenging than usual.
The superstar has cycled through at least two attorneys to help with clearances and is now relying on a third, the lawyers says. Longtime Ye associate 88-Keys was initially involved in negotiations with producers; more recently, Matt Geffen from the Revels Group has taken on a prominent role. (Geffen did not respond to a request for comment.) On top of that, Ye also changed distributors, leaving Label Engine, which is owned by Create Music Group, in favor of Too Lost. (Vultures 1 and 2 were released independently.)
In a typical distribution deal, artists are responsible for clearing songs and disbursing royalties to collaborators. Distribution companies are usually shielded from legal liability, though many offer tools to help streamline the royalty splitting process once clearances are completed.
Still, earlier this year, attorneys for a number of producers on Vultures 1 banded together, coordinating their efforts via a group chat, to draft threatening legal letters to send to Create, since no royalties were flowing to their clients. They hoped that, in a relatively small industry that places a premium on maintaining good relationships, their collective weight might convince Create to try to help them. (A representative for Create declined to comment.) Before the messages could be sent, however, Ye switched distributors.
The producers on Vultures 1 may find cold comfort in the fact that even Atlantic Records — the label to which Ty Dolla $ign is signed — is having a tough time getting paid, according to a source close to the situation. (West alluded to this in an Instagram post in September.) The source says Too Lost is now holding money for Atlantic and other rights holders and working with Ye’s team to clear the records accordingly. Representatives for both Atlantic and Too Lost declined to comment.
The challenges that producers face in getting paid in a timely manner seem all but certain to persist. “The industry’s ‘back of house’ infrastructure really isn’t designed to handle dozens of producers and other collaborators on a single project,” says Tim Kappel, an entertainment attorney. “There are inevitably going to be delays even when everyone is operating in good faith. Throw in a few bad actors here and there, and it’s easy to understand why producers are feeling aggrieved.”
The sad truth is that producers can’t do much to redress those grievances. They have very little leverage once they have turned over the files containing the music that will appear on an artist’s album.
At this point, “we have no recourse besides to try to sue [Ye],” says one attorney with a client on Vultures 1. “But that’s costly.” And, as another music lawyer points out, “Legal claims against Ye don’t really seem to go anywhere.”
In situations where producers are frustrated because they haven’t been paid for their work, their representatives often “threaten to file a takedown notice on the recording,” according to Kappel. “But this is inappropriate since the DMCA takedown process can only be used to report copyright infringements,” he continues. “There is simply no cause of action for infringement among co-authors.” There have been several attempts to take down tracks on Vultures 1, all unsuccessful, according to multiple lawyers with knowledge of the back-and-forth behind the scenes.
Some producers who contributed to the album did receive deal offers from Ye’s team this fall. However, those offers were buyouts, according to multiple attorneys, meaning the producer would accept a flat fee and not receive any royalties if the album recouped its costs. Recoupment may be out of reach — as Ty Dolla $ign told Billboard in June, Vultures 1 is “a very expensive album” recorded between Las Vegas, Miami, Los Angeles, Japan, Italy, Saudi Arabia and Dubai. Still, buying out producers in this fashion is atypical, and multiple lawyers for Vultures 1 producers rejected the offers.
Sources close to Ye now believe he is planning to release another album soon, meaning that the star could put out three uncleared projects in a single year. “It’s a mess,” says one attorney involved with Vultures 1 clearances. “I just keep going back to that word.”
The creators of the hit Broadway play Stereophonic have reached a settlement to resolve a copyright lawsuit claiming they stole elements of the show from a memoir about the infamous recording of Fleetwood Mac’s Rumours.
The deal will resolve a case, filed last month by music producer Ken Caillat, that called playwright David Adjmi’s Tony Award-winning show an “unauthorized adaptation” and “willful infringement” of the 2012 book Making Rumours, a memoir detailing his work on the famed album.
In a court filing Tuesday, attorneys for both Caillat and Adjmi said that they had “resolved the dispute in principle as to all claims and defendants, and are working to commit their agreement to writing.” And in a brief order, the judge seemed pleased that the case would not be moving forward.
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“I cannot say I am surprised by this news but it is the wisest resolution for all concerned,” Judge Colleen McMahon wrote. “Feel free to come in and (hopefully) memorialize the settlement [at a hearing later this month].”
Terms of the deal were not disclosed in court filings, and neither side immediately returned requests for comment.
Stereophonic debuted on Broadway last fall, eventually winning five Tony Awards including best play, best direction of a play and best featured actor in a play. Featuring the music of Arcade Fire’s Will Butler, it tells the story of a fictional rock band struggling to record an album in the mid-1970s.
Critics quickly noted the similarities to the difficult process behind Fleetwood Mac’s Rumours, which featured high tensions and heavy drug usage. A reviewer for the Wall Street Journal said the play was “fictionalizing Fleetwood Mac”; another critic said the play “isn’t literally about Fleetwood Mac, but c’mon.”
In their Oct. 2 lawsuit, Caillat and co-author Steven Stiefel said the hit play “presents a nearly identical story arc as Making Rumours,” told from the same perspective of a sound engineer in a recording studio, about five characters who are “undeniably analogous to the members of Fleetwood Mac.”
“Stereophonic is undoubtedly a play based on plaintiffs’ memoir Making Rumours because substantial similarities exist between the two works, a reality that has been independently confirmed by those familiar with plaintiffs’ book who have also had the opportunity to review the play,” the duo’s lawyers wrote at the time.
If the case had gone to trial, it would have presented tricky legal questions. Under U.S. law, historical events cannot be monopolized under copyrights, and nobody can claim exclusive ownership over the real story behind the making of Rumours. But specific creative elements of how such a story is told can be protected by copyrights, and film, TV and stage producers often license non-fiction books as the basis for their works.
Caillat and Stiefel claimed that Adjmi copied those exact kinds of creative choices when he created his play, saying show depicted not just a historical event but did so “as it is described in Making Rumours.”
Cara Donatto has been appointed executive vp of media strategy for Atlantic Music Group (AMG). In her new role, the Los Angeles-based music industry veteran will oversee publicity and communications strategy and execution as she collaborates with artists across the company’s roster and label brands.
The new appointment reunites Donatto with her former alma mater. Prior to her most recent post as executive vp, head of media strategy & communications at Interscope Geffen A&M since 2019, Donatto served as Atlantic’s senior vp of publicity.
In an announcement release, Atlantic Music Group CEO Elliot Grainge said, “Cara is one of the most experienced, impactful and well-liked people in our business. Over the past two decades, she’s played an essential role in the long-term development of a string of chart-topping artists, while building invaluable relationships at every level of the music and media community. I’m pleased to welcome her to our new Atlantic leadership team, and I know her many friends at the label are very happy to have her back.”
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“I’m incredibly excited to return to Atlantic Music Group as the company begins a dynamic new chapter,” stated Donatto. “I’m thrilled to reunite with so many amazing artists I’ve worked with previously, as well as help build the careers of the label’s fantastic new signings and collaborate with the AMG team. I want to thank Elliot for this wonderful opportunity. This feels very much like both a homecoming and a brand new adventure.”
Among the acts on AMG’s roster are Bruno Mars, Cardi B, Coldplay, Charli XCX, Ed Sheeran, Lizzo and Rosé. Mars, in addition to Janelle Monáe and Missy Elliott, were among the various artists that Donatto worked with during her earlier Atlantic tenure.
During her five years at Interscope Geffen A&M, Donatto oversaw media strategy for a roster that included Billie Eilish, Dr. Dre, GloRilla, Kendrick Lamar, Lady Gaga, Reneé Rapp and Olivia Rodrigo. She also supervised the company’s Grammy and Oscar Awards strategy and campaigns. Before starting her first tenure with Atlantic, Donatto was director of media & artist relations at Island Def Jam Records. Before that, she served as manager of publicity for Vibe and Spin.
Multiplatinum country singer/songwriter/producer Chris Young has signed with Black River Entertainment’s Black River Records roster.
Joining Black River marks a major career shift for Young, who had previously been with Sony Music Nashville’s RCA Nashville imprint since the start of his career, signing there in 2006.
Young has released nine studio albums, amassed over 9 billion on-demand streams, notched 11 Billboard Country Airplay chart-topping songs and has earned numerous ACM, CMA, CMT and Grammy Awards nominations. He’s won two CMT Music Awards for performance of the year (for his song “Drowning”) and collaborative video of the year (for the “Famous Friends” music video with Kane Brown).
This year, the Grand Ole Opry member registered another Country Airplay top five with “Young Love & Saturday Nights,” the title track to his most recent album, which was released in March.
“Nineteen years is an amazingly long time to have a career, much less be at one place with one team,” Young told Billboard. “This is the next chapter for me and I couldn’t be more excited to be where I’m at.”
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Young says his deal with Sony ended around September. “I had the chance to be a free agent. I felt sort of like an athlete a little bit,” he says. “I was prepared to take all these [label] meetings, and I went in and [Black River Records] were the first meeting. By the end of that meeting, I told them, ‘I want to be here.’”
Black River Records is also home to artists including five-time Grammy nominee Kelsea Ballerini, Scotty Hasting, Pryor Baird and MaRynn Taylor.
Though Young is the newest addition to the Black River Records roster, he has long had ties to the company. His 2012 song “Neon” was an early Black River Publishing cut, and he recorded his albums I’m Comin’ Over and Losing Sleep (both of which debuted at No. 1 on the Top Country Albums chart), as well as his holiday album It Must Be Christmas, at the company’s Sound Stage Studios.
Young hints there is new music already on the way.
“[Black River] had done their research and they were like, ‘We want you to be part of this group. We’re ready to go to work immediately.’ And I gave them a dropbox with 20 songs in it,” Young recalled.
Black River Entertainment president and CEO Gordon Kerr tells Billboard, “I really do think his music is the soundtrack to a generation of country music. I’ve heard some of the music that’s coming and he’s going to deliver on that… I’m so grateful to RCA and [former label head] Joe Galante and the staff for pouring into Chris for 19 years. That’s really important for us to be able to give them the kudos and respect, because they helped Chris build that. For us, the future is to say that we are going to take that and build on it.”
Earlier this year, Young made another career shift, switching management from The AMG to Red Light Management, with Kailyn Finnegan serving as Young’s manager.
Now heading into 2025 with a new label deal in place, Young says, “I really do feel like it’s set up to be an incredible year. I’m really happy and excited for the beginning of next year, for everybody to hear all this.”
Palestinian American producer DJ Habibeats has signed with San Francisco-based record label, publisher and distributor EMPIRE. The artist, who’s based in Los Angeles and grew up in the Bay Area in a family originally from Ramallah, Palestine, began producing dance music as a teenager. During his rise, he’s had residencies at venues throughout California and […]
Primary Wave has partnered with Itzhak Perlman, buying a stake in the violinist’s royalties from the dozens of recordings he has issued or appeared on in his five-decade-plus career, the company tells Billboard. The agreement also includes image and likeness rights. Terms of the deal were not disclosed.
According to Luminate, Perlman’s U.S. album consumption totals about 469,000 units. He’s also received 47 Grammy nominations, winning 16 times, according to Primary Wave. Other honors include a Presidential Medal of Freedom, a National Medal of Arts, a Medal of Liberty, four Emmy Awards, a Kennedy Center Honor and a Grammy Lifetime Achievement Award.
As part of the deal, Primary Wave’s marketing team and publishing infrastructure will work closely with Perlman on new marketing, branding, digital and synch opportunities, as well as film and TV projects.
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“I am excited to work with Primary Wave to see what plans they develop to take care of my recordings and to see what new opportunities they bring to the table,” Perlman said in a statement.
The deal covers such recordings as “Vivaldi: Four Seasons – Spring,” “Vivaldi: Four Seasons – Winter” and “Vivaldi: Four Seasons – Summer” as well as “Black Orpheus: Manha De Carnaval,” “24 Caprices, Op. 1,” “Concerto For Violin and Orchestra I,” “Violin Concerto, Op. 35” and others.
“Itzhak Perlman is hands-down the greatest violinist of our time,” Lexi Todd, vp of business & legal affairs at Primary Wave, said in a statement. “It is a true honor to have had the pleasure to work with Mr. Perlman and his team on this partnership, and we are all looking forward to working together on new opportunities to spread his undeniable musicianship and his incredible story.”
FloyyMenor and Cris MJ‘s “Gata Only” was the top song on TikTok globally in 2024. “Gata Only” also cracked the top 10 in the U.S., according to the platform’s announcement on Wednesday (Dec. 4), although Tommy Richman‘s “MILLION DOLLAR BABY (VHS)” was the biggest TikTok song stateside.
Catalog songs did not appear to perform as well on the app in 2024. In the U.S., almost every one of the top tracks was new, with the exception of Blood Orange’s “Champagne Coast,” a gauzy, yearning cut from 2011.
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In 2022, in contrast, catalog accounted for four of the top 10 songs in the U.S.: Pharrell’s “Just A Cloud Away,” Labrinth’s “Forever,” WILLOW’s “Wait a Minute!” and Kate Bush’s “Running Up That Hill (A Deal With God).” And in 2023, older songs like Justine Sky’s “Collide,” PARTYNEXTDOOR’s “Her Way,” and Taylor Swift’s “Cruel Summer” were embraced by TikTok users, rocketing into the platform’s top 10.
At the same time, sped-up tracks did not have as much success on TikTok as they have had in the past, despite other streaming platforms’ growing interest in trying to tap into the sped-up craze. In 2023 in particular, the four most popular songs on TikTok in the U.S. were all sped-up. But this year, no sped-up songs appeared in the top 10 Stateside — or in the U.K., or in the global ranking.
“Gata Only” initially became popular in Chile — Floyymenor’s home — before spreading to Mexico, Argentina, and the rest of Latin America, according to Mike Weiss, head of A&R at UnitedMasters, which signed the singer. “After the regional growth, TikTok became the springboard that pushed the song into the U.S.,” Weiss continues. “The real moment when non-Spanish speakers started using the sound with videos like ‘POV: You don’t speak Spanish but can’t stop listening to this song.’”
That trend was soon launching 30,000 videos per day. “Next thing we knew,” Weiss says, “‘Gata Only’ was huge in Italy, France, and everywhere around the world, even places where you wouldn’t expect a Spanish language song to explode.”
Alongside FloyyMenor’s breakout single, other major hits on TikTok in the U.S. include Ye and Ty Dolla $ign’s “Carnival” and Lay Bankz’s “Tell Ur Girlfriend.” Along with “Champagne Coast” and “Million Dollar Baby,” this means that half of the Top 10 were releases from independent labels. (Though parts of the indie community currently have a contentious relationship with TikTok.)
“Tell Ur Girlfriend” went viral in part thanks to a dance trend — a throwback to an earlier time on TikTok. “These young girls made this amazing dance, and we started to spend heavily on it, having influencers do it,” recalls Alec Henderson, head of digital at Artist Partner Group, which signed Bankz. “Most of last year and the first half of this year, dancing was not what was popular on TikTok anymore. This one brought that nostalgia-dancing thing back to life.”
Bankz, FloyyMenor, and Richman were dominant in the U.S. and also appeared in the top 10 globally. Billie Eilish was the only other artist to manage this, with her glossy hit “Birds of a Feather.”
U.S. Top 10 TikTok Songs:“MILLION DOLLAR BABY (VHS)” – Tommy Richman“CARNIVAL” – ¥$ & Kanye West & Ty Dolla $ign feat. Rich The Kid & Playboi Carti“Tell Ur Girlfriend” – Lay Bankz“Type Shit” – Future & Metro Boomin & Travis Scott & Playboi Carti“Never Lose Me” – Flo Milli“Champagne Coast” – Blood Orange“BIRDS OF A FEATHER” – Billie Eilish“Magic Johnson” – ian“TGIF”- GloRilla“Gata Only” – FloyyMenor & Cris MJ
Global Top 10 TikTok Songs:“Gata Only” – FloyyMenor & Cris MJ“Pedro” – Jaxomy & Agatino Romero & Raffaella Carrà“Alibi” – Sevdaliza feat. Pabllo Vittar & Yseult“MILLION DOLLAR BABY (VHS)” – Tommy Richman“Tell Ur Girlfriend” – Lay Bankz“La Diabla” – Xavi“Nasty” – Tinashe“BIRDS OF A FEATHER” – Billie Eilish“Forever Young” – Alphaville“Beautiful Things” – Benson Boone