Business
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SoundCloud has linked up with Third & Hayden, the Atlanta management and services company founded by music exec Kei Henderson, for a joint venture, the companies announced today (Dec. 5). The new venture will see Third & Hayden signing new acts to its label and developing them with the help of SoundCloud’s services division, which will provide marketing, A&R, distribution and promotion support, as well as financial backing.
The first two acts to sign to the new venture are Los Angeles singer/songwriter Jordan Hawkins and Atlanta-based rapper Key!.
The deal is the latest for SoundCloud’s new roster initiative, which has previously inked a joint venture with Quality Control’s Solid Foundation Management to work on new acts and signed distribution deals with Lil Pump, Tekno and Aly & AJ to release forthcoming projects. Henderson, meanwhile, has an extensive background as a manager over the past decade, beginning with Key! 10 years ago, who then introduced her to 21 Savage in the mid-2010s; Henderson would go on to co-manage Savage for several years as he rose from the mixtape circuit into one of the most influential rappers of the past half-decade. Henderson then co-founded SinceThe80s, a joint venture with Motown/Capitol Music Group, where she first worked with Hawkins, and founded Third & Hayden, which also manages artists like Asiahn, Ben Reilly and Kenneth Whalun, among others.
“We want artists to find success as independents to set the foundation for long-term careers and move through their careers with leverage, and creative control. What we were able to build with 21 Savage early and again with SinceThe80s is the blueprint for the way we’re working with our artists and I’m so thankful to have been a part of both of these brands from the start,” Henderson said in a statement announcing the deal. “SoundCloud is typically one of the first touch points for indie artists and I feel a great part of my career has been brand building with artists from day zero — for this reason they’re the best partner for what we’re building. We’re being intentional on ground up development.”
In an interview with Billboard, Henderson further broke down the reasoning for going with SoundCloud, after previously working through Distrokid and then Epic Records for 21 Savage and with Motown/Capitol with SinceThe80s.
Kei Henderson
Courtesy Photo
“I think it was the understanding that building isn’t an overnight thing,” she said. “It will allow me to fund their careers from a startup level in a way that includes advances, recording budgets and marketing budgets. We’re always gonna be scrappy and resourceful, but it’s always nice to have a little bit of money to be able to do certain things with. So we’ll be able to activate digitally a little more than we would be able to as a completely unfunded independent, and I like that, and it also allows me to have access to a full team. Because the team they’re hiring at SoundCloud looks like a label, but not everybody is from a label background, so the thinking is a little bit different and the approach to how we market an artist is a little bit different.”
In the past few years, SoundCloud has pivoted its business model away from being solely a streaming platform and more towards becoming first a distributor, then towards full-service artist and label support, a shift that is concurrent with similar moves across the industry. The company has also introduced user-centric royalties, what it calls Fan-Powered Royalties, that pay artists based on the number of streams that they accrue rather than through market share of total streams; in July, SoundCloud struck a deal with the Warner Music Group to allow the major’s artists to get paid in that way on its platform, in addition to indie artists.
“Kei has a proven track record of finding and fostering the next generation of talent, so partnering with Third & Hayden was simply the right fit,” SoundCloud’s global senior vp/general manager Jessica Rivera said in a statement. “We’re excited about developing this joint venture with such a respected industry leader and creative who shares SoundCloud’s dedication to providing solutions and empowering artists as they take their careers to the next level on their own terms.”
In addition to the joint venture, Henderson recently opened console by 2NDBDRM in Atlanta, a record shop, listening room and retail space in the city’s Ponce City Market for artists and music fans in the city to have a community space to come together, which will feature some small-scale performances and in-store appearances, consistentl with her idea of wanting to grow artists’ careers not just digitally, but through live events and in-person experiences.
“I don’t think what works for one artist works for every single artist, so we do take into consideration how the artist wants to build their career over a long period of time,” Henderson says about the approach the label will take. “Some artists may feel like, after three projects, I want to go to a major, and that’s perfectly fine. So I want to leave it open-ended: whatever you want to do, let’s put a team around the artist that gets us to that long-term goal.”
Overall, Henderson says, the goal is to build an actual audience for artists, a prospect increasingly difficult in a TikTok world where virality can mean a record deal, but not necessarily a dedicated fan base. “I think what we’re missing in the industry as a whole is, everyone’s in such a hurry to get their money back, and I get that from a business perspective,” she says. “But from a manager perspective, it’s like, some of you want to get your money back but you’re not actually building a fan base or building a connection between the fan and the artist. And sometimes that takes a little bit longer to get it done properly.”
Universal Music Group (UMG) will expand its early career development program, Bonus Tracks, to Atlanta’s Frederick Douglass High School and through Motown Museum’s Hitsville NEXT in Detroit in the coming spring semester, the company tells Billboard. Last spring, UMG completed its first year in New York at Brooklyn’s Pathways in Technology Early College High School (P-TECH).
Bonus Tracks is dedicated to discovering and developing a diverse set of future executive talent by giving students in grades 11 and 12 the opportunity to learn about the music industry through immersive programming while being provided with transferrable skills. During the multi-week program, participants attend weekly meetings at a UMG label with executives from all areas of the company, including creative, marketing, commercial partnerships and promotion.
UMG has also created the Bonus Tracks Scholarship Award, a college scholarship that will be given to one Bonus Tracks student in each city who are recognized for their community leadership, commitment to academic excellence and completion of the program, including the presentation of their capstone project.
The Bonus Tracks program was launched in 2019 in partnership with Capitol Music Group (CMG) and the Compton Unified School District at Dominguez High School in Los Angeles. It later expanded to Nashville through Capitol Christian Music Group and Pearl-Cohn Entertainment Magnet High School. It was founded by Brian Nolan, executive vp and executive vp of marketing at Motown; Patrick Stephens, manager of brand partnerships at CMG; and Micah Ali, president emeritus of the Compton School District.
“We’re excited to see Bonus Tracks continue to expand and look forward to bringing the program to students in Detroit and Atlanta,” said Nolan. “We knew Bonus Tracks could thrive and scale in the most meaningful ways in order to reach the next generation of music industry leaders. I am grateful to Micah Ali for his partnership in this incredible journey and to UMG for fully embracing and supporting the vision of the program: inspiration, education, and pathway.”
“Bonus Tracks has always been about giving students the opportunity to learn about career pathways in a way that meets their passion for music and curiosity about the industry,” added Ali. “As this program moves into its fifth year, I’m incredibly honored to continue to expand this program to reach students across the country.”
“Motown Museum’s Hitsville NEXT is devoted to supporting creativity in today’s young artists, entrepreneurs and changemakers,” said Robin Terry, chairwoman and CEO of the Motown Museum. “Partnering with Bonus Tracks is a perfect reflection of our mission. We can’t wait to work with the entire Detroit Public School system and grow this great program in our community.”
“With Atlanta being the music capital of the south, Frederick Douglass High School has produced some of the most famous music industry icons such as T.I., Lil Jon, and Killer Mike, to name a few, said Erika Y. Mitchell, a school board member of Atlanta Public Schools. “Bonus Tracks will create pathways for our students to learn about the music industry’s business, provide mentorships with music executives, and allow our students post-graduation to have access to internships at Universal Music Group or receive a scholarship toward college.”
Mitchell added that she’s “looking forward to expanding” the Bonus Tracks program to Atlanta’s Benjamin E. Mays High School “in the near future.”
“It is critically important for UMG to provide early career opportunities as an investment in the future of this industry, both from a business and fan perspective,” said Natoya Brown, senior vp of people inclusion and culture at UMG. “Bonus Tracks is a way to begin discovering and cultivating the next generation of music industry leaders.”
FBI Director Chris Wray is raising national security concerns about TikTok, warning Friday that control of the popular video sharing app is in the hands of a Chinese government “that doesn’t share our values.”
Wray said the FBI was concerned that the Chinese had the ability to control the app’s recommendation algorithm, “which allows them to manipulate content, and if they want to, to use it for influence operations.” He also asserted that China could use the app to collect data on its users that could be used for traditional espionage operations.
“All of these things are in the hands of a government that doesn’t share our values, and that has a mission that’s very much at odds with what’s in the best interests of the United States. That should concern us,” Wray told an audience at the University of Michigan’s Gerald R. Ford School of Public Policy.
Those concerns are similar to ones he raised during congressional appearances last month when the issue came up. And they’re being voiced during ongoing dialogue in Washington about the app.
Concerned about China’s influence over TikTok, the Trump administration in 2020 threatened to ban the app within the U.S. and pressured ByteDance to sell TikTok to a U.S. company. U.S. officials and the company are now in talks over a possible agreement that would resolve American security concerns, a process that Wray said was taking place across U.S. government agencies.
“As Director Wray has previously said, the FBI’s input is being considered as part of our ongoing negotiations with the U.S. Government,” TikTok spokesperson Brooke Oberwetter said in an emailed statement. “While we can’t comment on the specifics of those confidential discussions, we are confident that we are on a path to fully satisfy all reasonable U.S. national security concerns and have already made significant strides toward implementing those solutions.”
TikTok is owned by Beijing-based ByteDance. The TikTok statement Friday noted that ByteDance is a private company and that “TikTok Inc., which offers the TikTok service in the United States, is a U.S. company bound by U.S. laws.”
At a Senate hearing in September, TikTok Chief Operating Officer Vanessa Pappas responded to questions from members of both parties by saying that the company protects all data from American users and that Chinese government officials have no access to it.
“We will never share data, period,” Pappas said.
The Ledger is a weekly newsletter about the economics of the music business sent to Billboard Pro subscribers. An abbreviated version of the newsletter is published online.
After a miserable year for music stocks — and stocks in general — 2022 could end on a string of positive notes.
As rising interest rates have hammered stocks and erased big gains made during the pandemic, the Billboard Global Music Index, a float-adjusted group of 20 publicly traded music companies, is down 36.1% in 2022, and shares of vital companies such as Spotify and Warner Music Group are down 65.7% and 20.5%, respectively.
But in recent weeks, the momentum has reversed dramatically. The Billboard Global Music Index is up 12.6% over the last two weeks and 14.6% in the five weeks since Oct. 28.
Since Oct. 28, the week when music companies began to release third-quarter financial results, the stocks of major labels rose an average of 23.1%. Indie music companies — Reservoir Media, Believe, Hipgnosis Songs Fund and Round Hill Music Royal Fund — rose an average of 8.2% over that time period. K-pop companies from South Korea averaged a 16.1% improvement.
Part of music stocks’ rebound can be attributed to overall market sentiment. Stocks have improved in recent weeks — the New York Stock Exchange composite index is up 6.6% in the last five weeks and the S&P 500 is up 4.4% over that time. This week, stocks surged on Wednesday (Nov. 30) after Federal Reserve chairman Jerome Powell said upcoming interest rate hikes will be smaller following “promising developments” in the Fed’s efforts to slow inflation. Stocks gave back some of those gains on Friday, however, after a solid U.S. jobs report showed a combination of strong hourly earnings and lower labor force participation. Higher wages erode corporations’ profits and persistent inflation could mean more rate hikes by the Federal Reserve.
But music companies have outperformed the broader stock markets thanks to solid third-quarter earnings results that met and occasionally exceeded expectations. In addition, many companies increased their fourth-quarter guidance when they announced third-quarter results. That tends to increase share prices as investors adjust upward their expectations for future performance.
Among the best performers of late has been Warner Music Group, whose shares improved 31.1% in the last five weeks. Last week, Warner beat analysts’ expectations for both revenue and earnings per share in the fiscal fourth quarter ended Sept. 30 and announced on Nov. 22. It posted revenue of $1.5 billion, up 16% year-over-year at constant currency (+9% as reported). Adjusted earnings before interest, taxes, amortization and depreciation grew by 16% to $276 million.
Shares of Universal Music Group have risen 16.1% since Oct. 28. The day prior, UMG’s third-quarter earnings showed a 13.3% jump in revenue at constant currency. Sony Corp., the parent company of Sony Music Group, climbed 23.7% over the same period. Sony Music’s quarterly earnings, released on Nov. 1, showed 5.9% year-over-year revenue growth. Sony’s music division accounts for just 11.4% of the company’s consolidated revenue and 16.7% of its operating income while UMG and WMG are pure-play music companies.
Smaller labels and publishing companies have improved, too. Reservoir Media shares have climbed 14.9% over the five weeks, while shares of Believe rose 19.1% over five weeks but stumbled 7.8% in the last two weeks. Both companies raised guidance for their fourth quarter results. Korean music companies have also fared well: the shares of four K-pop-focused companies — HYBE, SM Entertainment, YG Entertainment and JYP Entertainment — rose an average of 16.1% in the last five weeks.
Labels’ and publishers’ financial results were augmented by positive news that suggests even stronger streaming revenue in 2023. According to WMG CEO Stephen Cooper during the company’s Nov. 22 earnings call, announcements of price increases by Apple Music [on Oct. 24] and Deezer “in the current economic environment shows that music subscription services offer amazing value to consumers. Music remains undervalued, but we’re optimistic that there will be other increases to come.”
Cooper was also encouraged by subscriber growth reported by streaming companies. Spotify exceeded expectations in the third quarter by adding seven million subscribers — 1 million more than its guidance. YouTube announced on Nov. 11 it had reached 80 million subscribers of YouTube Music and Premium just 14 months after surpassing the 50-million mark. “Developed markets continue to grow in the double digits while emerging markets are growing at higher percentages,” said Cooper. “With global smartphone penetration expected to increase meaningfully in the coming years, our conviction in streaming growth remains strong.”
While labels and publishers have surged, streaming companies have been mixed. On average, streaming companies’ stocks rose 24.4% over the last five weeks. The biggest gains came from much smaller Tencent Music Group and Cloud Music, up 101.6% and 28.4%, respectively — but both have relatively small floats and remain majority owned by Tencent and NetEase, respectively. Even smaller yet are Anghami (-3.1%) and Deezer (-1.5%). Spotify, one of the largest companies in the index, declined 3.7%.
Companies in the live and ticketing space haven’t fared as well as others, however. Live Nation shares are down 7.7% in the last five weeks, due mainly to a 7.5% drop following its third-quarter earnings release and a 10.3% decline on Nov. 18 following reports that the company was being investigated by the Department of Justice after its controversial presale for Taylor Swift’s upcoming tour. The latter was a short-lived dip, however, and Live Nation shares have reclaimed that lost ground and more by rising 11.6% in the last two weeks. Over five weeks, MSG Entertainment shares rose just 2% and Vivid Seats shares are off 1.2%. On the other hand, shares of German concert promoter CTS Eventim rose 27.7% over five weeks after posting strong third-quarter results and sounding more confident about full-year results than comments it made in its second-quarter earnings release.
Four radio companies — iHeartMedia, Cumulus Media, Audacy and Townsquare Media — have fared the worst, falling an average of 6.8% since Oct. 28. IHeartMedia, the largest radio company and a member of the Billboard Global Stock Index, fell 9% over that time.
A talent manager who allegedly helped artists like Vampire Weekend and Marshmello gain access to $200 million in COVID-19 relief funds is the target of a new lawsuit that claims he stole the idea to tap those government funds — aimed primarily at helping venues, not artists — from somebody else.
In a complaint filed Wednesday (Nov. 30) in Los Angeles court, longtime music agent Laurence Leader says he was the first to realize that artists might also be able to access Shuttered Venue Operators Grants, a COVID-era federal program that gave out more than $14 billion to help live venues shuttered by the pandemic.
But Leader claims his “novel idea” was quickly stolen by talent manager Michael Oppenheim, who then allegedly used the same scheme to secure more than $200 million in SVOG funds for his own clients at the talent firm NKSFB, including Vampire Weekend, Marshmello, Common, Lil Wayne and many others.
In a complaint seeking more than $30 million in damages, Leader called Oppenheim’s conduct “despicable” and an “outright betrayal” of his trust.
“This lawsuit is brought due to the blatant and brazen theft by defendants of [Leader]’s novel idea for popular mainstream artist and band clients to obtain a grant under a specific government program,” wrote attorneys for Leader’s company, London Calling Entertainment.
Oppenheim did not immediately return a request for comment. Leader’s lawsuit, filed by veteran music litigator Richard Busch, was first reported by the news outlet Puck.
Launched by the U.S. Small Business Administration in April 2021, Shuttered Venue Operators Grants were designed to do exactly what they sound like — provide financial aid to live venues and others companies closely related to them, like vendors that provide services for live events. According to the last report issued by the SBA in July, more than $14 billion was handed out to more than 20,000 businesses.
Though the SVOG funds were a lifeline during COVID for many venues, some have argued they were left out. Dozens of venues have filed lawsuits against SBA over the past two years, claiming they were unfairly denied millions in aid.
In his lawsuit, Leader claims he was the first to discover that touring artists might also qualify for the program. Even though he says others doubted him, he believed that one definition of SVOG eligibility — “performing arts organization operators” — sounded “precisely” like the so-called loan-out companies that artists use to handle their touring businesses.
When Leader used that approach and tried applying for an unnamed jazz musician in June 2021, it was an immediate success: He says his client was quickly awarded nearly $10 million in SVOG money.
Leader says he soon shared his grant idea with Oppenheim, whom he says he’s known professionally for more than 40 years. But Leader claims he shared the SVOG concept “confidentially,” with the clear understanding that he could only be used if Leader was paid a 15 percent commission on grants secured.
Oppenheim initially believe the plan would not work and voiced “skepticism,” Leader’s lawyers say, and eventually went “radio silent” on the entire thing. But Leader claims he later discovered that the talent manager and his firm NKSFB had in fact boldly embraced the idea — allegedly filing successful SVOG applications for more than 70 of their client artists.
“As a direct and proximate result of defendant’s misuse of plaintiff London Calling’s idea … defendants obtained SVOG program grants totaling well in excess of $200 million,” Leader’s lawyers wrote.
Leader doesn’t claim that his idea is a piece of intellectual property, like a patent, copyright or trade secret, since it almost certainly wouldn’t qualify for any such formal protection. As the case is litigated, Oppenheim’s attorneys might argue back that no single person should be able to claim proprietary rights to the process of merely applying for a public government aid program.
But Leader says he and Oppenheim forged an “implied contract” that his valuable idea — helping artists access an otherwise off-limits program — would remain confidential unless Leader was compensated. By using the same scheme for his own ends without payment, Leader says Oppenheim breached that contract.
In monetary terms, he’s seeking $30 million in damages — or a 15 percent cut of the $200 million that Oppenheim allegedly secured in grants. Leader also wants an unspecified amount of “punitive” damages on the grounds that the breach of contract was “willful and malicious.”
Read Leader’s entire lawsuit here:
SiriusXM is planning cost-cutting measures for the new year — including, potentially, job cuts, the satellite radio service told staff during a company-wide Zoom meeting this week.
SiriusXM CEO Jennifer Witz said the company is reviewing “where there is room for improved efficiency,” as it weighs how to handle macroeconomic challenges like declining advertising budgets and auto manufacturer delays while still investing in a near-total rebuild of its technology infrastructure.
“The results of this review will highlight the other areas where we may need to reduce spending, and it may indicate the need for staff reductions,” Witz said on the Nov. 28 call, according to notes from the call reviewed by Billboard and verified by a spokesperson.
“In the meantime, we need to closely evaluate our hiring needs and be purposeful in prioritizing roles that align with our strategic initiatives.”
This comes amid a wave of music companies announcing layoffs, including Spotify, SoundCloud, BMI and Anghami, as all prepare for a possible economic downturn.
SiriusXM said its cost-cutting review is currently underway. While it has not finalized any decisions on how many jobs would be cut or from what divisions, Witz said the results of the review are expected in the new year.
During Witz’s roughly two years as CEO, SiriusXM has hired about 1,500 new employees, bringing the company’s total headcount to just under 5,700, according to filings.
SiriusXM reported last month that profits fell in the third quarter from a year ago due to a slowdown in Pandora subscriber revenue and higher expenses from investments in podcasting and technology. Third quarter revenues were up overall, as the company’s total subscribers rose to 34.2 million.
The company is in the process of updating the back-end technology and user-friendliness of its SiriusXM app, Witz said during a presentation at the investor day for SiriusXM’s parent company Liberty Media on Nov. 17. Updating the app’s infrastructure so that the company can bring new products to the app quickly is a key part of the company’s growth strategy.
“[The new app] takes the ease and connection we have in-car and extends it everywhere our subscribers go while inviting new listeners in as our standalone streaming business continues to grow,” Witz said at the investor day. She also acknowledged the “challenging macroeconomic environment where we are seeing headwinds in both the ad market and auto industry,” and said those issues are forcing the company to run leaner in certain areas in order to prioritize investing in growing SiriusXM’s audiences.
When Motown Records chairwoman and CEO Ethiopia Habtemariam announced on Tuesday she would be stepping down to “pursue new endeavors,” the news was met with surprise, concern and the one inevitable question: What’s next for the storied label founded by Berry Gordy?
“Nobody saw this coming,” says one veteran label executive of the stunning announcement, stemming from the fact that Habtemariam was promoted to the chairwoman/CEO post in March 2021, only 20 months ago. Her groundbreaking appointment as the third woman — and only the second one of color — ever to hold that title at a major label was concurrent with other major news: Motown was being re-established as a standalone label after first being under the Island Def Jam umbrella and most recently under the Capitol Music Group banner.
During Habtemariam’s tenure — which also includes six years as president — she has rebuilt Motown into the strongest position it’s held in years. After overseeing the label’s relocation from New York to Los Angeles in 2014, Habtemariam announced her first major signing in 2015: a joint venture with Atlanta-based Quality Control. The alliance yielded such now-marquee names as Lil Baby, Lil Yachty, Migos and City Girls for the label’s roster. Other entrepreneurial ventures ensued, including Blacksmith Recordings (Vince Staples) and Since the 1980s (Asiahn, Njomza), alongside roster mates Erykah Badu, Kem, Tiana Major9 and Nigerian star Tiwa Savage. This fall, Motown signed Youngboy Never Broke Again after inking a global joint venture with his Never Broke Again collective last year. Also new to the roster are Brandy and Sean “Diddy” Combs with a one-album deal for the first release from his R&B-focused label Love Records.
At the time of Habtemariam’s promotion to chairman in 2021, Motown’s overall U.S. market share was 0.85%, having grown from 0.4% in 2017 to 0.59% in 2020, and she’s since grown it further, to 0.95% to date in 2022. While catalog had primarily driven Motown’s performance in the past, its market share growth in 2020 and 2021 was largely due to its frontline commercial releases, thanks primarily to the QC roster, Staples and veteran R&B chart-topper Kem. In April 2021, its current market share — essentially the performance of music released in the 18 months prior to the measurement period — was just shy of 1%. That’s after averaging 0.14% from 2015 to 2019 and more than doubling that number to 0.32%, according to Luminate data. In 2022 so far, Motown’s current market share has risen to 1.30%.
Habtemariam has also wielded influence at the corporate level, too, having co-founded and served as co-chair of Universal’s Task Force for Meaningful Change, dedicated to supporting initiatives designed to support marginalized communities battling injustice, inequality and inclusion issues. Having spent 20 years at UMG in various roles, Habtemariam was well-respected internally, several sources note.
Habtemariam’s pending departure will leave only two people of color running major labels as chairmen/CEOs: Epic Records’ Sylvia Rhone, now in her eighth year at the label and third as chairman/CEO, and Def Jam Recordings’ Tunji Balogun, who will celebrate his first anniversary at the label in January. As to who will succeed Habtemariam, inside sources say nothing has been decided yet. And in talking to several other industry executives, no one had any contenders they wanted to suggest. Given past precedent, however, UMG could opt to have a senior executive oversee the label for an interim period, as happened in 2020 when Paul Rosenberg exited as Def Jam CEO and Universal tapped Jeffrey Harleston, its general counsel and executive vp of business & legal affairs, to temporarily oversee label operations while it conducted a search, which lasted almost two years and ultimately resulted in the appointment of Balogun. Universal Music Group had no comment when contacted.
Just as important as diversity and inclusion in the search for Motown’s next chief is what happens now with the label itself. Will it remain a standalone or be folded back into the Capitol Music Group or another sister label?
One senior-level executive notes that Motown “has never been set up to run on its own.” The label shares some services through Universal and still uses Capitol’s radio promotions team, while its market share still goes through Capitol Music Group, a setup similar to those at other UMG labels like Island, whose market share goes through Republic. Another label executive who agreed to talk on background said that while it’s too soon to predict what happens with Motown, bringing the label back under CMG isn’t an unrealistic scenario. In an uncertain economic climate that’s already sparked layoffs at CNN, Twitter and other companies, such a move would reduce overhead while strengthening Capitol’s R&B/hip-hop presence.
However, given the strides made under Habtemariam’s watch, one major label executive says Motown shouldn’t be viewed as “disposable.” They continue, “I would hope that Motown stays standalone. Its legacy remains an important part of Black culture and pop music, thanks to its generational talent then — and now.”
Additional reporting by Dan Rys.
Jeff Blackburn is retiring.
The head of Amazon’s Global Entertainment Group will sign off from the company in January after more than two decades with the retail giant and streaming platform. The moves were announced Friday via internal memos from Amazon CEO Andy Jassy and Blackburn himself.
The news comes a year and a half after Blackburn returned from a yearlong sabbatical in a new role as head of the company’s global entertainment group that included combined oversight of music, audio entertainment, games and video for the company.
Blackburn’s decision to retire comes after a busy week at Amazon. The e-commerce giant this week fully integrated MGM into its exec ranks after its $8.5 billion purchase of the storied studio closed in May. Amazon Studios head Jennifer Salke was given oversight of MGM’s film and TV divisions, while senior vp Mike Hopkins landed premium cable network Epix and unscripted content. With Blackburn’s exit, Hopkins will report directly to Jassy. Salke, who won MGM’s film oversight, reports to Hopkins.
Before his sabbatical, Blackburn had been a key intermediary between Amazon’s head office, Amazon Studios and head Jennifer Salke as Amazon Prime competes in an increasingly competitive streaming space with Netflix and new Hollywood studio entrants.
With Blackburn’s retirement, Jassy said Hopkins will continue to lead Prime Video, Amazon Studios and MGM and will report directly to the CEO. Steve Boom will now add Audible, Twitch and games on top of Amazon’s music and podcasting teams, also reporting to Jassy.
Here are memos from Jassy and Blackburn:
I wanted to share the news that Jeff Blackburn has decided to retire from Amazon.
Jeff joined Amazon in 1998 after helping guide the company through its IPO at Deutsche Bank. He’s done a lot of building over two-plus decades, including helping build our 3P marketplace, Advertising, Amazon Studios/Prime Video, and Music businesses, as well as leading our A9/Search and CorpDev & BusDev orgs.
As you know, Jeff returned to Amazon in May of last year to lead our media and entertainment businesses (Prime Video and Amazon Studios, Music, Podcasts/Wondery, Audible, Games, and Twitch). Over the past year and a half, he’s helped set us up for continued success in media and entertainment. Just to name a few successes, in its first season, Rings of Power broke all previous Prime Video records for the most viewers, and has driven more Prime sign-ups worldwide during its launch window than any other previous content; the first season of Thursday Night Football on Prime is driving higher viewership across the board than last year’s linear TV results for TNF, including with the important 18-34 age demographic where viewership has grown 20% over last season; and we recently closed and integrated the acquisition of MGM. Amazon wouldn’t be the same company without Jeff, and I’d like to thank him for his many contributions to the company’s success thus far and in the future.
We’re going to take this time to make some leadership changes. Mike Hopkins, who leads Prime Video, Amazon Studios, and MGM, will continue to lead these teams and report to me directly. Steve Boom, who has been leading our Music and Podcasting teams, will also now oversee our Audible, Twitch, and Games businesses — and report into me as well. Both Mike and Steve are excellent, deeply experienced leaders, and I look forward to working more with them both (and their teams).
This transition will happen effective January 1st, though Jeff will remain at Amazon through early 2023 to help ensure a smooth transition.
Please feel free to share the news with your teams as you wish.
Andy
Team, some news today:
I’m planning on retiring from Amazon in January, after more than 25 years and working closely with the company since its 1997 IPO. The last 18 months have been a thrill – working with all of you in GME and launching some of our biggest, boldest projects ever in entertainment and sports. But I’ve decided to spend 2023 differently, giving more time to family, and feel strongly this is the right decision for me. Andy & I have been working through a transition plan and he’ll be sharing those details soon, stay tuned.
Amazon’s opportunities in media, entertainment and sports have never been bigger. I see exciting times ahead for you all. Please know that I’ll remain close … as a fan, mentor, and ambassador for Amazon’s creative businesses – forever. I’m very grateful for all the close friendships, across all the 25 years, and all of the teams, studios, streaming services and businesses that we were able to build together.
Thank you, amazing Amazonians. –jblack
This story was originally published by The Hollywood Reporter.
Few artist development stories in the past few years have been as impressive as that of Tems, the Nigerian singer-songwriter whose arresting voice and infectious melodies have wormed their way into the mainstream in her steady, insistent way. Since self-releasing her debut EP, For Broken Ears, in October 2020, Tems has become an in-demand voice for some of music biggest hitmakers, a status that accelerated after her feature on Wizkid’s “Essence,” the song that broke through and established Afrobeats as a genre to be reckoned with on the American charts last summer.
Since then, she’s collaborated with the likes of Drake, Beyoncé and Future, signed to RCA for the release of her second EP, If Orange Was a Place, last September, covered Bob Marley’s “No Woman No Cry” for the Wakanda Forever soundtrack and landed Grammy nominations in back to back years, one for best global recording for “Essence” in 2022; two more for best melodic rap performance and best rap song at the upcoming 2023 Grammys for her feature on Future’s “Wait For U” and another for her guest spot on Beyoncé’s Renaissance. (And, if not for an inexplicable Grammy rule that meant she was ineligible for best new artist due to the “Essence” nomination, even though she was just a featured artist, she would almost certainly be up for that top four honor this year. But we digress.)
This week, Tems’ still-nascent career notched another milestone, as she became the the No. 1 artist on Billboard’s first-ever year-end U.S. Afrobeats Songs Artists ranking, landing four songs in the top 10 of the year-end chart, led by “Essence” but also including her song “Found” feat. Brent Faiyaz and two songs from her debut EP, “Higher” and “Free Mind,” impressive for a two-year-old project in an era when music moves so fast. And that steady ascent to stardom has earned her manager, Muyiwa Awoniyi, the title of Billboard’s Executive of the Week.
Here, Awoniyi breaks down how he’s helped guide Tems to impressive heights, and the strategies that have gotten them to this point. “I have always felt that if you focus on what is important, what feels urgent will take care of itself,” he says. “In this case, focusing on the actual music and her brand appeal, instead of the charts, allowed us to tell an authentic story that people could relate to.”
This week, Tems landed four songs in the top 10 of Billboard’s first-ever year-end Afrobeats chart, the most of any artist, including the No. 1 song, her feature on Wizkid’s “Essence,” which gave her the No. 1 spot on the year-end US Afrobeats Songs Artists ranking. What key decisions did you make to help make this happen?
I have always felt that if you focus on what is important, what feels urgent will take care of itself. In this case, focusing on the actual music and her brand appeal, instead of the charts, allowed us to tell an authentic story that people could relate to. Handling those things properly allowed us to attract people instead of chasing them and as a result, we built organic bonds with so many people as a team. Proper product placement, which in music means the right ears hearing the music, was a very key focus as we moved forward. It was important to utilize our network optimally and align with those that saw our vision — God has been extremely kind on that front. I have met some amazing people who have played parts in making sure Tems’ music gets heard, and the by-product of that has led to so many of her songs achieving great things such as charting on the U.S. Afrobeats Billboard chart and the Billboard Hot 100 as well. All that being said, though, I do my best and leave the rest to the Almighty.
Two of her songs in the top 10, “Higher” and “Free Mind,” are from her 2020 EP For Broken Ears. How have you kept the momentum from that project going over the past few years, particularly in an era when music moves so fast?
The first time I heard “Free Mind,” I actually wept. I knew that song was special and I feel everyone that has heard it probably feels the same way. The nature of the song preserved itself while we, as a team, focused on marketing the record and the EP as a whole. As a manager, being aware of your talent’s unique selling point is very essential and when we finished For Broken Ears we knew we had something special. It was music for those who want to feel. Which is why records like “Higher” got sampled by ATL Jacob for the “Wait for U” track with Drake and Future. I still feel some records will catch on, “Ice T” especially. As for music moving fast? There is a difference between McDonalds and soul food.
The other two songs in the top 10, “Essence” and “Found” feat. Brent Faiyaz, are collaborations. She’s also had some high-profile collaborations with Drake, Future and Beyoncé. How have strategic collaborations helped boost Tems’ career and find new fans?
Collaborations have been very important. I actually feel if artists removed their limiters, some of the most innovative sounds can come from collaborations. Regarding Tems, I wouldn’t say these were “strategic.” Yes we are aware of the exposure collaborating with such huge superstars would bring, but it has to be organic. It has to feel good. It has to feel right. That’s the only way you get records that transcend borders. If not, you just have another song. We have been approached by basically the whole music industry but the collaborations we took, and have taken on, felt right. Expect more.
Tems’ rise has coincided with a growing global appreciation of African music and African artists. How have you guys been able to capitalize on that, and what has that meant for the opportunities you’ve gotten?
When you manage one of the leading artists from our region, you tend to see it all. So capitalizing for us has always been based on where we were, where we are, and where we are trying to go. This is why we started off by not signing a record deal immediately. You cannot fully capitalize if you do not own and owning For Broken Ears has been such a huge blessing. God is good.
Tems has also been nominated at the Grammys for the second year in a row. What does that mean for you guys, and how can you use that to further Tems’ career?
It’s a blessing. It makes us know that we are on the right track. We try not to make accolades define us in any capacity but the feeling of gratitude is always prominent. In terms of furthering her career, this is another page of her story, so we have to be aware to enjoy the moment, but not dwell on it. There are more pages in the book of Tems and we have to keep moving forward ’til the book ends. It’s really just staying focused and putting the work in while keeping God first in all things.
What have you learned about management during your career?
I’ll summarize it with this sentence: I have learned how important it is to gain equity within the hearts of human beings. One must master the art of selflessness. It takes you further than your ego ever would.
Where do you go from here to continue building Tems’ career further?
At the moment? Album mode. We have been working on this for quite a while. It’s her first baby and we all know how important it is for her. So all focus goes into that and then we allow God to take care of the rest. Definitely expect more from us at [my company] The Leading Vibe. We are always working.
November 2022 in the crypto world will forever be marked by the collapse and bankruptcy of FTX — formerly the second-largest crypto exchange. The shockwave rippled through every inch of the Web3 ecosystem, even dragging Coachella into the collateral damage with up to $1.5 million of Coachella NFTs paralyzed on the FTX exchange.
Unsurprisingly, NFT volumes are down across the board. OpenSea’s volume dipped to just $253 million — the lowest in almost 18 months. Across the ten biggest music NFT projects tracked by Billboard in November, sales volume is down 72% in ETH terms (585.2 ETH) and down 78% in dollar terms ($743,181) compared to a strong October.
While November lacked any large Web3 music project launch, the independent scene in Web3 took the spotlight. Sound.xyz — one of the leading platforms for independent music NFTs — saw a record number of drops as well as record new wallets and active collectors (although pure dollar sales are still well off the highs). Meanwhile, several independent artists generated large sales volume through self-released projects. For that reason, seven of the top ten music projects last month came from fully independent Web3 native artists.
Based on analysis of sales data from 19 different NFT platforms, independent releases combined with secondary sales volume on OpenSea, here are the 10 biggest-selling music NFTs and collections in November 2022.
1/ DeafbeefMonthly trading volume: 205 ETH ($260,350 at month-end conversion rate)Primary sales (Nov.): N/ASecondary sales: 205 ETHDrop date: March 2021
Deafbeef is a vintage synth project with a twist. The entire collection is ‘generative’, which means the music was created by an algorithm, and coded into existence on a 10-year old computer by musician Deafbeef.
Released back in March 2021, the collection is considered one of the most important early projects among crypto collectors. Minted straight to the Ethereum blockchain at the moment of creation, it represents an experimental artform only possible through Web3. These rare items are often referred to as “grails” and thought of like art pieces. There were only two sales in November — one at 30 ETH ($38,100) and one at 175 ETH ($222,250) but that was enough to take the top spot.
View the collection on OpenSea.
2/ KINGSHIP – “Key Cards” / “Kurt the Roadie”Monthly trading volume: 127 ETH ($161,290)Primary sales (Nov.): N/ASecondary sales: 127 ETHDrop date: May 2022
The Bored Ape supergroup put together by Universal’s Web3 label 10:22PM stays in the top ten for the sixth month running. The project triggered a wave of new trading activity in November after dropping a free NFT — Kurt the Roadie — to all holders. Kurt is an animated flamingo character, hired by the band to join them on tour, according to the story. The roadie also grants holders access to the “tower” and will fly them to the “floating villa” in the elaborate KINGSHIP map.
The main KINGSHIP collection generated 61 ETH ($77.4k) in volume while the new Kurt the Roadie collection generated 66 ETH ($83.8k) as fans swapped and traded their favorite traits and rare features, some of which were designed by James Fauntleroy — the Grammy-winning producer working on the music for KINGSHIP alongside Hitboy.
View the collection on OpenSea.
3/ Violetta Zironi – “Moonshot” / “Gypsy Heart”Monthly trading volume: 56 ETH ($71,120)Primary sales (Nov.): 30 ETHSecondary sales: 26 ETHDrop date: April 2022
Singer-songwriter Violetta Zironi continues to be one of the most consistent artists in Web3, generating 25 ETH volume in November for her Moonshot project — a collection of 2,500 NFTs which features four songs accompanied by unique artwork by her father, a former Disney animator.
Zironi’s first collection sold out back in April, but she returned in November with a new project called Gypsy Heart and sold 500 early mint passes at 0.06 ETH each. Early holders will lock in a discount before the project goes live to the public in January 2023.
View the collection on OpenSea.
4/ TK – “Eternal Garden”Monthly trading volume: 36.8 ETH ($46,736)Primary sales (Nov.): 36.16 ETHSecondary sales: 0.727 ETHDrop date: November 29
Singer-songwriter TK is among a new wave of independent artists building their early career through Web3. In November, he launched an ambitious collection of 700 audiovisual NFTs called Eternal Garden. It features 7 tracks with an emotional R&B feel, each with a different rarity, revealed only when the sale ends. At the time of writing, TK has almost sold out, with 670 sales.
Like many independent artists, TK laid the groundwork over the past year through several smaller NFT drops, building a strong community of collectors before launching a bigger project. The Eternal Garden drop is the largest collection to use Sound.xyz’s new Sound Protocol which allowed TK to host the drop on his own custom website built with a Web3 tool called Bonfire.
5/ Mija – “Desert Trash” & “Acoustic Album lol”Monthly trading volume: 30.5 ETH ($38,735)Primary sales (Oct.): 12.5 ETHSecondary sales: 18 ETHDrop date: November 2
Independent artist Mija embarked on a Web3 blitz in November, dropping 18 songs as NFTs on Sound.xyz from her 2020 album “Desert Trash” and a new unreleased record “Acoustic Album lol”. Like TK, Mija has fully embraced the Web3 space, often making her music available exclusively on NFT platforms first.
Although Mija’s mints were priced relatively low — at approximately 0.01 ETH ($12) or often free — the sheer volume of music helped her generate 12.5 ETH in primary sales and a further 18 ETH in secondary volume. Mija also used some guerilla marketing tactics to capture attention such as airdropping music NFTs to Ethereum founder Vitalik Buterin’s crypto wallet and minting a song about a pseudonymous music collector known only as Hamburglar.
View collection on OpenSea.
6/ Matt Cooper – Something BeautifulMonthly trading volume: $31,600Primary sales (Oct.): $31,600Secondary sales: N/ADrop date: October 6
Matt Cooper is a rising country star with more than a million TikTok followers and a number one track on the iTunes all-genres songs chart. In November he made his Web3 debut with a drop on Royal. Fresh from launching its new music rights marketplace, Royal allows collectors to earn streaming revenue alongside the artists.
Matt Cooper issued 400 tokens of “Something Beautiful,” each offering a 0.0812% share of future streaming revenue, while 8 ‘diamond’ holders will unlock 2.187% of streaming royalties per token and a virtual meet and greet. The exclusive diamond token is currently changing hands for an average $1,499.
View collection on OpenSea.
7/ Rae Isla – “Rocks”Monthly trading volume: ~27 ETH ETH ($34,290)Primary sales (Oct.): ~27 ETHSecondary sales: N/ADrop date: November 28
Rae Isla spent the last year dedicating herself to Web3, hosting countless Twitter Spaces and building a loyal community. She minted music videos as NFTs on a Web3 video platform called Glass and sold out a music drop on Sound.xyz in 50 seconds.
Rocks, however, is her most ambitious project. It’s a collection of 1,000 NFTs released through Nifty Music — a music NFT accelerator. The collection is made up of four tracks, each with different visual traits and rarities. Holders can unlock rewards depending on how many NFTs they hold, such as free concert access. At the time of writing, Isla has sold 600 from the collection so far.
8/ Probably A Label / Money on the TableMonthly trading volume: 28 ETH ($35,560)Primary sales (Nov.): N/ASecondary sales: 28 ETHDrop date: October 6
Warner Records UK partnered with Web3 brand Probably Nothing to launch a new NFT imprint, Probably a Label. The label’s access passes sold out in 7 minutes in early October and continued to generate secondary sales through November. The label dropped a free music NFT “Money on the Table” featuring Diddy and JasonMartin in November, driving an additional 3 ETH in volume.
View the collection on OpenSea.
9/ Sammy Arriaga – “Pixelated”Monthly trading volume: 25 ETH ($31,750)Primary sales (Nov.): N/ASecondary sales: 25 ETHDrop date: June, 2022
Bringing country to crypto, Sammy Arriaga is a singer-songwriter that launched an NFT project called “Pixelated” back in June. Based around 12 different versions of one song, Pixelated is a collection of 4,000 NFTs, each with a unique pixelated profile picture which Arriaga’s fans use across their social media accounts. The Pixelated project has enjoyed steady volume on secondary markets like OpenSea since the launch, but volume soared in November.
View the collection on OpenSea.
10/ Daniel Allan – VariousMonthly trading volume: 25 ETH ($31,750)Primary sales (Oct.): 1.076 ETHSecondary sales: 24.025 ETHDrop date: Dec, 2021
Most of Daniel Allan’s sales in November can be attributed to one large collector, or “whale.” An unknown crypto address spent approximately 20 ETH “sweeping” up Allan’s earliest drops on Sound.xyz on the secondary market. Allan also had a small primary sale in November via a collaboration with Reo Cragun released through Cragun’s “LNRZ” collective.
Methodology: The chart was compiled using data from primary music NFT sales across 19 different NFT platforms, independent releases and combined with secondary volume data from OpenSea. Data was captured between November 1 – November 30, 2022. Conversion rates from crypto to US dollars were calculated on November 30.
Disclosure: The author owns music NFTs from TK, Mija and Daniel Allan, however, the above list is based purely on sales data.