Business
Page: 440
View Pro Post
Billboard is returning to SXSW in Austin this year for three nights of star-studded concerts, an interactive content house and a plethora of panel discussions featuring musicians, music industry leaders and Billboard staff members.
Panels kick off Monday (March 13), while three Billboard Presents The Stage at SXSW concerts are slated to follow later in the week. On Thursday (March 16), rapper and singer Lil Yachty will usher in the trio of shows with opening acts Lola Brooke and Armani White (presented by Doritos), followed by Feid and Eladio Carrión on Friday (presented by Samsung Galaxy) and Kx5 (Kaskade and deadmau5) on Sunday (presented by Carnival).
Warner Chappell’s Guy Moot Leads SXSW 2023 First Round Speakers
03/13/2023
All Billboard Presents The Stage at SXSW concerts are set to take place at Austin’s Moody Amphitheater at Waterloo Park at 7 p.m CT.
Below is a list of where to find Billboard staffers and events at SXSW this week.
Monday, March 13
The Influence of Latin Music on Global Touring11:30 a.m. – 12:30 p.m. CT | Austin Convention Center, Room 18ABBillboard‘s senior Latin writer Griselda Flores will moderate a panel examining the impact that emerging and heritage Latin artists will have on the future of global touring. More info.
The Power of Connection with Emerging Technologies4 – 5 p.m. CT | Empire, 607 East 7th Street, AustinBillboard‘s senior director of touring/live entertainment Dave Brooks will moderate a panel with Dentity CEO Jefferey Schwartz, Rebecca Thorne of See Tickets, Stephen Chilton of Psyko Steve Presents and Dani Slocki of vSpace to discuss innovations in technology and how that relates to Web3, ticketing, access, Identity verification, fan appreciation, fan clubs, consumer engagement and more.
Tuesday, March 14
The Neighbors Have Money For You: Neighboring Rights Now1 – 2:30 p.m. CT | Parkside, 301 E. 6th St, AustinBillboard‘s deputy editorial director Rob Levine will host a panel of presenters to discuss neighboring rights and explain the different revenue sources and options rightsholders have to collect royalties. More info.
What to know: Royalties, Rights and Recording Artists2 – 3:30 p.m. CT | Courtyard Marriott, Rio Grande Ballroom, 300 E. 4th St, AustinBillboard‘s chief brand officer Dana Droppo will moderate a panel with SAG-AFTRA and top recording artists to discuss how the union can help artists protect themselves and what tools are available to help ensure a long-term career. This event will also be available online. More info.
Audible is Bringing a Dynamic Music Storytelling Experience to SXSW
03/13/2023
Wednesday, March 15
Rebuilding the Touring Industry from Scratch2:30 – 3:30 p.m. CT | Austin Convention Center, Room 17ABBillboard‘s special features/power lists editor Taylor Mims will moderate a panel examining how the key players in the touring industry have rebounded from the ruins of COVID over the past two years. More info.
Featured Session: How Music, Entrepreneurship, & Independence Intersect2:30 – 3:30 p.m. CT | Austin Convention Center, Room 16ABBillboard‘s R&B/hip-hop reporter Heran Mamo will moderate a panel on the steps needed to build a successful entertainment company that transcends cultural boundaries. This event will also be available online. More info.
Thursday, March 16
Featured Speaker: Music Publishing in the New Songwriter Economy11:30am – 12:30 p.m. CT | Austin Convention Center, Room 16ABBillboard‘s editorial director Hannah Karp will discuss the future of music publishing and the new songwriter economy. This event will also be available online. More info.
How Global Collecting Societies Change Publishing2:30 – 3:30 p.m. CT | Austin Convention Center, Room 17ABBillboard‘s deputy editorial director Rob Levine will discuss how the rise of globalized collecting societies will affect the publishing business and the songwriters who depend on it. More info.
The Creator Boom: How the Industry Can Transform2:30 – 3:30 p.m. CT | Austin Convention Center, Room 18CDBillboard‘s music publishing reporter Kristin Robinson will moderate a panel discussing the rise of AI music companies and music creation tools, as well as DIY distribution services that are enabling bedroom creators — and how both creators and the industry are transforming to keep pace with this new creator paradigm. More info.
Billboard x Doritos® partner to take flavor to ANOTHER LEVEL® in Austin, TX
03/13/2023
Welcome to the Machine: Art in the Age of A.I.4 – 5 p.m. CT | Austin Convention Center, Room 12ABBillboard‘s deputy editorial director Rob Levine will also discuss the future of artificial intelligence in the music business and how “functional music” can be used to help listeners study or sleep. More info.
Billboard Presents The Stage at SXSW: Lil Yachty7 p.m. CT | Moody Amphitheater at Waterloo Park, 1401 Trinity St., AustinPresented by Doritos, rapper and singer Lil Yachty will perform with opening performances by Lola Brooke and Armani White. Buy tickets here.
Doritos After Dark at Billboard House10:30 p.m. – 1:30 a.m. CT | 800 Congress, AustinDoritos will be taking over the Billboard House for a late-night, one-night-only dining experience featuring an all-vinyl set by DJ Pee .Wee (Anderson .Paak). The experience will be available to SXSW badge holders on a first-come-first-served basis. More info.
Friday, March 17
Billboard Presents The Stage at SXSW: Feid and Eladio Carrión7 p.m. CT | Moody Amphitheater at Waterloo Park, 1401 Trinity St., Austin, TX Presented by Samsung Galaxy, Latin superstars Feid and Eladio Carrión will perform. Buy tickets here.
Saturday, March 18
Billboard Presents The Stage at SXSW: Kx5 (KasKade and deadmau5)7 p.m. CT | Moody Amphitheater at Waterloo Park, 1401 Trinity St., Austin, TXPresented by Carnival, electronic dance titans Kx5 (Kaskade and deadmau5) will perform. Buy tickets here.
Billboard’s parent company PMC is the largest shareholder of SXSW and its brands are official media partners of SXSW.
During her acceptance speech at Billboard’s Women in Music event, rapper Latto shouted out the most important women in her life who helped push the platinum selling artist to where she is today, including her attorney, Bernie Lawrence-Watkins: “My lawyer is a Black woman — Bernie. Hey Bernie!”
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
“It’s not too often you hear clients shouting out their lawyers. So for that to happen in a public forum, shows that she is appreciative of the services that our firm provides,” Lawrence-Watkins says. “It was a very touching moment for me.” (Jon Platt, chairman and CEO of Sony Music Publishing, even gave her a congratulatory call after the shoutout.)
Lawrence-Watkins began working with the “Big Energy” singer when she was a 17-year-old aspiring Atlanta rapper, fresh off of Lifetime’s reality TV competition, The Rap Game, which she won. After receiving a call from her father, the three met and have been working together ever since — with Lawrence-Watkins securing rights for all of Latto’s projects, brand rights, trademark, performances, tour deals and endorsement deals, including Sprite, WingStop, Burger King and Spotify. “I always make sure the deal is not done until she’s satisfied,” says Lawrence-Watkins.
With over 24 years of experience under her belt, Lawrence-Watkins’ roster of clients also includes 21 Savage, Baby Tate and Young Nudy, all of whom she negotiated record deals for. She picked up 21 Savage in 2015, during the making of his wildly successful EP, Savage Mode, released the following year. After the project’s release, Lawrence-Watkins describes the ensuing label response as a “bidding war,” with Epic Records coming out on top. Lawrence-Watkins negotiated quite the deal for 21, including ownership of all his masters, which she owes to the rapper’s leverage.
“[He] created a name and a brand that was very dominant in hip-hop,” Lawrence-Watkins explains. “When it was time to negotiate a deal, we could make certain requests. It was just about understanding where your client is at a particular time in their career.”
But it was a failed deal that led Lawrence-Watkins to becoming a lawyer in the first place. Raised in East Elmhurst, Queens, by way of Dominica, she grew up with an itch to perform — even attending LaGuardia High School of Music & Art and Performing Arts, which boasts alumni including Nicki Minaj, Kelis and Eartha Kitt. While attending Howard University, her brother Ron “Amen-Ra” Lawrence got signed to a Columbia imprint as an artist, but struggled to make money through his music, eventually losing the deal.
“My brother was a starving artist,” she explains. “I watched him go on a lot of promo tours, not being paid. [He was] trying to get videos on MTV at that time and the notion was, ‘Oh, your video is too Black.’ I said, ‘I need to be part of this industry to help make a change. How do I do things in a way that’s going to be beneficial to my client, and [causes] people take notice and start doing things differently?’”
Her brother’s experience in the industry led Bernie into law, with Ron himself eventually moving into production as a member of P. Diddy’s original studio team, The Hitmen. The transition proved successful, with Ron going on to co-produce “Hypnotize” by The Notorious B.I.G, “Been Around the World” by Diddy, “Money, Power, Respect” by The Lox and “Love Like This” by Faith Evans.
Representing Ron and fellow hitmaking producer Bangladesh, Bernie — who now operates under the slogan “Bernie gets you paid” — began her own practice and eventually began representing small businesses and artists, in addition to her usual roster of producers. “I wanted to be someone who was part of the change, someone who was going to really fight for my clients’ rights and not close deals until they were done correctly,” she says.
According to the American Bar Association, only 5% of lawyers are African-American. Bernie attributes this number in part to a lack of visibility of Black lawyers, and low effort by firms to hire them. She hopes that her presence as a Black woman in the space will help inspire a new generation of lawyers of color.
“When you look at talent in the hip hop, and r&b community, a lot of them are African-American. You don’t see a lot of us that are representing them. There are so many of us that are talented that can do the work, but for some reason, we’re not being represented,” she explains. “When people say, ‘We did a search and we didn’t find anyone that’s qualified,’ that’s BS.”
From time to time, Bernie says she’ll receive calls from other women lawyers seeking her advice on how to start their own firms. “Working in a white male-dominated industry, I made a decision to not go the traditional route and build a firm,” she explains. “It wasn’t easy, [but] I understand that I’m not just doing this for me. I’m doing this for other women who are looking to follow in my footsteps.”
Wade Jessen, an exacting and encyclopedic country music figure who oversaw the Billboard country charts for two decades, was announced March 13 as a 2023 inductee into the Country Radio Hall of Fame.
Jessen joined Billboard in December 1994, handling the genre’s charts during a difficult period of transition for the industry in which the introduction of streaming technology changed the way consumers experienced music. His work with Billboard included oversight of the Christian, gospel and bluegrass charts, and he played a role in the development of the groundbreaking Hot Country Songs chart — which blends airplay, sales and streaming data — reflecting significant changes in consumer behavior in 2012. Jessen died shortly after his 20th anniversary with the company, suffering a heart attack on March 5, 2015, less than a week after that year’s Country Radio Seminar concluded.
The Billboard charts job was the final entry on Jessen’s résumé, though it was hardly the only significant span in his work history. He held an on-air role in two different stints at KSOP Salt Lake City before taking the music director position at historic WSM-AM Nashville, the home of the Grand Ole Opry, in 1987. Even after he shifted to the chart position, Jessen continued to keep his radio voice in working condition, imparting his knowledge on SiriusXM’s classic country channel, Willie’s Roadhouse.
Jessen was one of six new members announced on the first day of this year’s Country Radio Seminar by Kelsea Ballerini along with the Hall of Fame’s co-chairs, consultant Joel Raab and Audacy/Detroit vp of programming Tim Roberts.
Joining Jessen as off-air inductees are Pam Green, Charlie Morgan and John Willyard. Newly announced on-air members are Trish Biondo and Dollar Bill Lawson.
Green came to prominence during a 13-year run as music director at WHN New York, a station that was among the genre’s first to employ research to connect with the nation’s most diverse local audience. She held a position with Raab’s consultancy and served as United Stations Radio Networks senior director of artist relations, continuing in the post after the company was absorbed by Westwood One. Along the way, she became one of country’s first female music directors.
Clockwise from top left: Trish Biondo, John Willyard, Charlie Morgan, Pam Green and Dollar Bill Lawson.
Courtesy of CRS
Morgan has a lengthy history with Country Radio Broadcasters, where he served as board president. He is the current board chairman for the Country Music Association. Morgan’s tenure was spent primarily in Indianapolis, where he worked on-air at WFMS, rising to program director for the station and country sister WGRL, en route to becoming vp/market manager for the Susquehanna cluster, now part of the Cumulus chain. Morgan shifted to rival Emmis/Indianapolis, including country WHLK, in 2009, adding stints at Emmis/New York and Apple Music, where he is global head of radio and music programming.
Willyard sets a precedent as the first inductee recognized primarily for voice acting and imaging. Boosted by 2012 Hall of Fame inductee Rusty Walker, Willyard became the central voice for more than 100 country stations, maintaining a similarly sized client list for more than 30 years. He has also handled the voiceover work for the Country Music Association Awards for two decades.
Biondo built her Hall of Fame credentials primarily at WUSN Chicago, beginning in research and promotion during college, segueing to board operator and eventually handling the microphone and the music director position. She spent 14 years in mornings before taking on the midday role. She also spent an early portion of her career in Nashville as an intern at MTM Records.
Lawson received the Tom Rivers Humanitarian Award during the opening-day ceremonies at CRS 2019 and returned to the winners circle this year for his work on-air in Birmingham, Ala. He spent 18 years at WZZK, with a decade in the a.m. daypart, and has held the same morning-drive role at WDXB since 2002.
This year’s class will be officially inducted during a dinner ceremony at the Virgin Hotel Nashville on July 10.
A federal judge says Ed Sheeran‘s copyright accusers can’t stage a live performance of Marvin Gaye’s iconic “Let’s Get It On” in the courtroom during an upcoming trial over Sheeran’s “Thinking Out Loud,” calling such evidence “unreliable and inadmissible.”
With a trial looming next month over whether Sheeran’s hit infringed Gaye‘s song, the star’s lawyers had warned that the proposed rendition would “intentionally misrepresent” the song in question in the case and, if performed in front of jurors, would constitute “grounds for a mistrial.”
In a decision Friday (March 10), U.S. District Judge Louis Stanton seemingly agreed. In a brief ruling that came without a lengthy written explanation, the judge ruled that “omissions, additions and errors” in the proposed performance of Gaye’s song made it “unreliable and inadmissible as evidence.”
But Judge Stanton declined to issue a similar ruling on a separate key question: Whether Sheeran’s accusers will be allowed to play a YouTube clip of a 2014 concert in which the star seamlessly transitioned between “Thinking” and “Let’s Get It On.”
In seeking to introduce the clip into the trial, lawyers for the accusers have argued that the mash-up video is “among the most important and critical evidence” in their case against Sheeran. The star’s attorneys have argued back that it’s falsely incriminating and will confuse jurors into ruling against the pop star.
In Friday’s decision, Judge Stanton denied Sheeran’s request to ban the video from the proceedings, meaning that the clip is fair game for now. But the judge also explicitly noted that Sheeran’s attorneys could re-raise their objections to the video at trial — meaning the infamous YouTube video might ultimately still be barred from the courtroom.
In a statement to Billboard, the lead attorney for the plaintiffs praised Judge Stanton’s ruling on the concert video: “We are very gratified that the court recognizes the significance of the fact that Mr. Sheeran elected to play ‘Let’s Get It On’ in his medley with ‘Thinking Out Loud,’” says Patrick R. Frank. “It proves the point we have asserted all along — ‘Thinking Out Loud’ would not exist but for ‘Let’s Get It On.’”
An attorney for Sheeran declined to comment on Friday’s orders.
The case against Sheeran was filed way back in 2017 by heirs of Ed Townsend, who co-wrote “Let’s Get It On.” Gaye’s heirs, who once famously sued Robin Thicke over accusations that his “Blurred Lines” was stolen from the legendary singer, are not involved in the case.
Sheeran’s lawyers have long argued that the star did nothing wrong, claiming that “Thinking Out Loud” and “Let’s Get It On” share only “unprotectable and commonplace elements” that are not covered by copyright law. But Judge Stanton has repeatedly refused to decide the case in their favor, ruling that the dispute is close enough that it must be decided by a jury.
Since the start, the case has been dominated by technical legal questions about the scope of the actual copyright that Townsend’s heirs own and about what audio could be played for jurors. Could they hear the famous version of “Let’s Get It On” performed by Gaye? Or only the more bare-bones “deposit copy” featuring basic musical notation that the heirs actually own?
Back in 2020, Stanton ruled that it was the latter. He pointed out that Gaye’s famous 1973 sound recording includes many musical elements that aren’t covered in the stripped-down copyright that’s owned by Townsend’s heirs.
Faced with that ruling, both sides have prepared special audio versions to play for jurors at the upcoming trial, aiming to include only the elements from the more basic version of “Let’s Get It On.” Sheeran’s lawyers hired a musicologist from New York University to create a computer-generated recording; attorneys for his accusers hired their own musician, who created two different recordings of the song.
Last month, Sheeran’s lawyers called foul. They said the accusers’ versions were a “distortion” of the deposit copy, containing musical elements from Gaye’s famous version that don’t appear in the deposit copy. And they warned that the Townsend heirs were planning not just to play their version, but to call the musician as a witness and stage a “purported live performance” of it during the trial.
“Allowing plaintiffs’ proposed performance to be played to the jury would be irremediably prejudicial, constituting grounds for a mistrial because, once LGO is performed for the jury containing elements nowhere found in the deposit copy, it cannot be unheard by the jurors,” Sheeran’s attorneys wrote.
In Friday’s order, Judge Stanton granted that motion, excluding the accusers’ versions from the trial and barring them from performing them live. He offered little detail on his reasoning, other than the statement about “omissions, additions and errors” he said would make the versions unreliable as evidence.
Barring a delay, the upcoming trial is set to kick off on April 24.
It’s been more than two years since news of multi-million dollar NFT (non-fungible token) sales first hit the music headlines. In 2021, Grimes made $6 million overnight with a collection of audiovisual NFTs, 3LAU raised $11.6 million in a record-breaking auction and Steve Aoki claimed to have made more money from NFTs than 10 years of record label advances.
For a moment, it looked like NFTs were a new way to value music, unlocking seemingly enormous sums of money for artists. Now, in the cold light of a crypto bear market where NFT trading has fallen 85% from previous highs, those sales figures were unsustainable in hindsight. Instead, rather than trying to sell NFTs at extortionate prices, artists are experimenting with a starkly different tactic to engage their fan bases: giving them away for free.
At the grassroots level, independent artists are giving out free NFTs to capture their earliest fans and kickstart a community. At the superstar level, artists like The Chainsmokers are using free NFTs to reward their fanbases. Far beyond speculation, platforms in the space have pivoted to focus on non-financial use cases such as integrating free NFTs into Spotify pre-save campaigns, incentivizing email capture, Web3 fan clubs, token-gated exclusive content, community building, rewards and commemorative tokens.
Chainsmokers Alex Pall and Drew Taggart were among the first to tap into the new trend. The duo watched the NFT explosion play out while recording their fourth album, So Far So Good, but instead of following the million-dollar playbook, they gave away 5,000 NFTs tied to their album for free. The NFTs also grant fans a 0.0002% share of streaming royalties in the album. The duo doesn’t even take a cut of the NFT’s secondary sales, which go straight to the album’s songwriters.
“Alex and Drew literally made no money from these NFTs,” says Adam Alpert, the duo’s manager. “In fact they lose money because they’re giving a royalty away.”
So why didn’t the Chainsmokers follow the NFT hype and cash in? “That didn’t really appeal to us,” says Alpert. “We didn’t believe it was the right use of the tech at this time.” Rather than financial speculation, the Chainsmokers saw NFTs as a way to deepen their relationship with fans. “Having a happy superfan as a result of this is worth more money than selling an NFT.”
The Chainsmokers have built their entire NFT campaign around free giveaways and exclusive fan experiences. NFT holders get access to a “gated” Discord server where Pall and Taggart interact with fans directly, answer questions and play music. Instead of paid meet and greets, the duo invites token holders to meet backstage at shows. “It really felt like [the fans] were a part of something that no one else was,” says Alpert. “That’s the power of NFTs.”
What started out as free NFTs now change hands for an average of $55 each. The tokens have naturally increased in value as the duo has added new perks for their fans, such as a recent free “airdrop” of the lo-fi version of the album. Perhaps Web3’s killer use case, then, is not the hyper-financialization of music, but a “sincere, modern version of the fan club,” as Alpert puts it.
NFT platforms are also pivoting to explore these free use cases. Decent.xyz started out as a Web3 music platform to sell NFTs backed by streaming royalties but now offers a range of non-financial Web3 tools for artists. “Our team has always been in pursuit of less speculative use cases,” says Charlie Durbin, founder of Decent.xyz. “They force people to consider what NFTs are good for beyond patronage and trading.”
Durbin sees free NFTs as a new layer in the artist’s funnel allowing them to convert fans on social media into stickier “collectors.” Emails and phone numbers are difficult to collect, he says, but “free NFTs promise to tilt those odds.”
Another platform called Showtime.xyz allows artists to give fans a free NFT in exchange for pre-saving their track on Spotify. Meanwhile, POAP is an app through which artists can give fans a free NFT as a reward for showing up to digital and IRL events.
Last year, independent pop artist Annika Rose gave out almost 500 POAPs to her fans every time she interacted with them, acting as proof that they supported her at the start of her career. “She needed to grow [her community] one member at a time,” says Hannah Hyman, Web3 project manager at NVAK Collective, the Web3 record label that represents Rose. “By offering a free POAP to people Annika engaged with, she could timestamp when she connected with them, introduce them to her artistry, and begin to develop a relationship with them without having to sell anything.”
When Rose later released a paid NFT, she put all POAP holders on a “presale” list at a discounted price. It sold out immediately, ensuring the NFT went straight to her earliest fans and supporters rather than speculative traders.
Avoiding speculators was also key for The Chainsmokers. “We tried to minimize it the best that we can,” says Alpert. Eighty percent of the tokens were available only to the Chainsmokers VIP list for the first two hours, ensuring that existing fans had priority access.
Of course, none of this means speculation and financialization of NFTs will disappear. “I’m not naysaying it as a revenue stream,” Alpert clarifies. “I think it can be really helpful for developing artists, especially those with a small but loyal fanbase. But I think for big artists, a much more powerful and pragmatic use is creating a community.”
The future of Web3 is likely somewhere in the middle: A healthy combination of non-speculative NFTs to build community combined with financial NFTs to unlock new revenue streams. In hindsight, many are realizing that turning the music industry into a casino was perhaps a misjudgment, but sustainable use cases for blockchain and NFTs could still add value to an artist’s relationship with their fans.
In the Napster era, paid downloads were a music industry savior, generating $1.3 billion at their peak in 2012, according to Luminate. But the format seems like it’s headed toward extinction. Digital track sales have plummeted over the past decade, from 1.3 billion in 2012 to 152 million last year, a decrease of 88.6% — in 2022 alone, they dropped 25.1% from the previous year.
The declining importance of the format is evident in the desktop version of Apple’s once mighty iTunes Store, which now buries such purchases halfway down its Apple Music homepage. At Amazon, searching for MP3s diverts consumers to the Amazon Music streaming platform, where options include streaming as well purchasing digital music, vinyl or CDs.
“It’s a business that has been in steady decline for years,” says a source at a major label, adding that the company doesn’t receive complaints from consumers about the lack of prominently displayed downloads on retail sites. “We’re in a streaming economy now.”
That said, the sale of 152 million tracks translates to revenue exceeding $152 million, and many artists and labels say the format remains both useful and lucrative. If an artist racks up a significant number of digital sales — like Bonnie Raitt, who sold 9,000 downloads of “Just Like That” in the week following her February Grammy award win for song of the year — it can boost chart performance and validate career relevance. (A download sale is weighted more heavily in determining Billboard chart metrics than a single stream.)
And download sales can be valuable in other ways. In January 2021, two years after Avery Anna became TikTok famous as a high school student for singing country songs in a bathtub while self-isolating during the pandemic, her track “Just Cause I Love You” shot up the iTunes chart. “When we see something pop up on that chart, that certainly makes us pay attention,” says Warner Nashville senior vp of commercial partnerships Tim Foisset. Downloads are “an early indicator that there is something there — a certain fan base is going to engage with a certain artist.” Five months later, Warner Nashville announced it had signed the Flagstaff, Ariz., singer-songwriter.
“It’s part of the list of tools we employ to move on the chart,” Foisset adds. “While it isn’t crucial to our day-to-day decision-making or overall revenue, this is something that still can be important when we’re building a story for a song or a developing artist.”
Downloads generally appeal to an older crowd that prefers ownership to the song-renting nature of YouTube or Spotify. But younger K-pop and Taylor Swift fans respond to exclusive deals, like Swift’s 12-hour January sale of limited-edition digital copies of Midnights with exclusive cover art. Christine Barnum, chief revenue officer of distributor CD Baby, calls the format a piece of virtual merchandise that is “a much more approachable version” of a non-fungible token.
So far, though, that hasn’t connected with listeners the way that physical formats have of late. According to the RIAA, cassette sales jumped 28.3% from 2021 to 2022, from 343,000 to 440,000. Vinyl’s growth has been well documented, rising 847% from 2012 to 2022. Year-over-year growth decelerated in 2022 to a modest 4.3%, rising from 41.7 million in 2021 to 43.5 million.
Overall sales of physical product are dwarfed by streaming, which accounted for 84% of the industry’s total 2021 revenue of $12.4 billion. But revenue for physical sales reversed a decline during the pandemic, rising in 2020 for the first time in 16 years from $1.1 billion in 2019 to $1.2 billion in 2020, then continuing to grow to $1.7 billion in 2021.
Fans can’t hang downloads on their walls, though, and the format continues to slide. “Not very important,” says Ben Swanson, COO of top independent Secretly Group. “We still track it and sell it, but we don’t use that data meaningfully in budget discussions or anything like that.”
While Miley Cyrus’ “Flowers” has topped Billboard’s Digital Song Sales chart for the past five weeks, Jonathan Daniel, manager at Crush Music, says the revenue is not very significant for a pop star on her level. The download success, though, is useful to show that an older audience has come around to the former teen star’s work. “It’s a relative gauge of a slightly older listener — more of a [adult top 40] or adult contemporary format than, say, a pop or alternative-format listener,” says Daniel, who also represents Sia, Green Day, Lorde and Fall Out Boy.
Amazon and Apple representatives didn’t respond to requests for comment. Several online retailers, however, still emphasize downloads. Beatport’s customer base relies on them for its DJ sets — its download sales have increased by 5% to 10% every year since 2017, according to CEO Robb McDaniels. “We’re probably one of the only places in the world where download sales are increasing,” he says. “I think the labels are happy to see that.”
Barnum adds that downloads remain crucially important for indie artists who make far less than Cyrus’ level of revenue. “It’s a great tool — ‘I bought your download’ as opposed to ‘I played something on Spotify,’ ” she says. “Point zero-zerozero-something cents versus a dollar.”
Belmont University has appointed Brittany Schaffer, Spotify’s head of artist and label partnerships in Nashville, as the new dean of the Mike Curb College of Entertainment and Music Business, effective May 1.
“My career has focused on being a champion for people and ideas and innovations that have brought the music and broader entertainment industry together. At the same time, I have always been passionate about Nashville and its potential to be the creative center of the music business and a big player in the entertainment space at large,” Schaffer tells Billboard. “It’s an opportunity to align all the passions I have and all the work that I’ve done since starting my career into one place. It’s really exciting to be able to think about the legacy that the Curb College can leave on its students and how that influences the future of the music and entertainment space.”
Schaffer is the first female dean of the Nashville-based Mike Curb College of Entertainment and Music Business since it launched in 2003; she fills the role held for seven years by Belmont alumnus and longtime music industry executive Doug Howard, who retired last fall.
Dr. Sarita Stewart, associate professor of creative & entertainment industries, served as the interim dean for this academic year. Stewart will take on a new role as senior associate dean for Curb College, working alongside Schaffer on programming and curriculum.
Schaffer will report to the provost/executive vice president of Academic Excellence and will be responsible for the College’s academic programs and student enrichment initiatives. She will serve approximately 100 faculty and staff and more than 2,700 students in Curb College programs.Belmont’s music business program will celebrate its 50th anniversary during the 2023-24 academic year.
“I think it is a moment to celebrate the incredible work Belmont has done to get to this point,” Schaffer says of the milestone. “It is a program that is already recognized as one of the top entertainment and music business programs in the country and we need to celebrate that.”
She continues, “At the same time, I think the music industry and entertainment space are at a really exciting point of innovation. The landscape is changing faster than it probably ever has—the technology and business models that exist when students enter may look different by the time they graduate. It’s an exciting challenge to take on to think about how we prepare students to have a strong foundation in the fundamentals of the business, creativity and storytelling so they are prepared to navigate the changes that come that we can’t even anticipate. Also, right now, everyone wants to talk about Gen Z and those are our students. How do we create an environment where we are learning as much from our students as they are learning from us?”
Schaffer co-leads Spotify’s Nashville music team including overseeing the development and execution of Spotify’s global strategy to expand the country, Christian/Gospel and Americana genres. During Schaffer’s tenure, country music listening on Spotify grew by double digits annually, according to the streamer. She joined Spotify in January 2018, after serving as senior counsel for Nashville-based Loeb & Loeb, LLP.
Schaffer, who has been named to Billboard’s Country Power Players list for the past four years, is a magna cum laude graduate of both Vanderbilt University and Samford University’s Cumberland School of Law. She currently serves on the board of directors for the Country Music Association and Country Radio Broadcasters, as well as the St. Jude Country Cares Advisory Board. Schaffer is a Class of 2022 Leadership Music graduate.
Belmont president Dr. Greg Jones said via a statement, “Belmont’s Curb College has long been recognized for developing artists and executives who bring innovative leadership and creative storytelling to their roles throughout the entertainment industry. We are delighted Brittany Schaffer has accepted the role of dean, and I am confident that she will elevate our programs even further, deepening our connections within music, motion pictures and media while establishing new partnerships in Nashville, across the U.S. and around the globe.”
Belmont Provost Dr. David Gregory added, “Brittany will bring extraordinary passion, faith and experience to her new role as dean of Curb College. Her legal background and familiarity advocating for artists, writers, producers and more within the industry provide a unique perspective on the holistic education our students need to be successful in a variety of entertainment fields. Plus, though her time with Spotify, she has been on the leading edge of where these content rich fields are heading and is well prepared to ensure Curb College stays at the forefront of modern storytelling.”
Belmont alumni have risen to the highest ranks in Nashville’s music industry and include Universal Music Group Nashville president Cindy Mabe (class of 1995), Sony Music Publishing Nashville CEO Rusty Gaston (class of 1998) and Warner Chappell Music Nashville president and CEO Ben Vaughn (class of 2000).
Ad.Ventures, the collective of over 120 independent venues and festivals across the U.S., has announced a new program with Web3 credentialing platform Dentity, bringing the company’s identity verification tech to the events industry. Throughout the week, Ad.ventures and Dentity will unveil new features of the platform at SXSW and showcase new opportunities for fans, venues and artists.
Ad.Ventures was formed by organizers of the National Independent Venue Association (NIVA), who launched the “Save our Stages” advocacy movement in 2020 in response to the pandemic shutdown, successfully securing a $16.2 billion relief program to benefit independent venues, artists and professionals. In an announcement, it said it “remains dedicated to preserving the ecosystem of independent venues, promoters, and festivals throughout the United States. This includes providing them access to the best partners and providers so they can continue scaling, enhancing, and improving their operations and offerings.”
Dentity enables consumers to securely store the most sensitive elements of their identities and public personas — from government IDs and memberships to digital event credentials — securely in one Web3 digital wallet.
“Our growing network of independent venues handles a volume of more than $100 million in ticket sales each year and services more than 10 million customers across thousands of events,” said Ian Fine, vp of partnerships for Ad.Ventures. “Dentity’s Web3 credentialing platform provides venue operators with new technology to improve how they produce their events, whether through the lens of consumer data privacy or by implementing sophisticated, sponsored digital loyalty passes, VIP experiences on-site, exclusive offerings, and content. Our goal is to redefine what a ticket provides before, during, and after an event.”
Jeffrey Schwartz, founder and chief executive of Dentity says the company’s unveiling at SXSW is the “first of many we plan to make which impact the event experience and redefine access management. Thousands of ticket holders have already downloaded their Web3 credentials alongside their Apple and Google wallet passes and are experiencing the benefits of Dentity’s platform in Austin today.”
Ad.Ventures is hosting the 11th Annual Music Tech Mashup showcase powered by Dentity today (March 13) at the Empire Control Room & Garage in Austin, as well as an official SXSW panel called “The Power of Connection With Emerging Technologies.” Dentity collaborated with Ad.Ventures to power a number of other SXSW events as well, including BrooklynVegan: Lost Weekend, FloodFest, Brooklyn Bowl Family Reunion and Stereogum, among others.
To enhance the fan experience during and after SXSW, credential holders will be provided with unique offerings on-site and will get access to exclusive discounts and experiences at locally owned and culturally diverse businesses throughout Austin.
Korean alt-rock artist LØREN has signed with 88rising, the company tells Billboard. The label will release his debut EP, Put Up a Fight, on March 24 in partnership with THEBLACKLABEL.
LØREN gained traction in 2021 with the release of three singles: “All My Friends Are Turning Blue,” “NEED (ooo-eee)” and “EMPTY TRASH.” He has also written several songs for K-pop superstars BLACKPINK and starred in one of their music videos. His social profile is also robust, with over 1.2 million followers on Instagram, and he has graced the covers of magazines including Vogue Hong Kong, DAZED Korea and i-D. He currently models for Saint Laurent.
Put Up a Fight is described as “a pop-punk-meets-indie-rock inspired project” that features “grungy” vocals by LØREN sung in both Korean and English (pre-save here). It’s preceded by the single “Folks.”
Ahead of the EP release, LØREN is set to perform his first-ever U.S. shows at SXSW on March 15 as part of the all-Asian music festival Tiger Den (performing alongside Balming Tiger) and 88rising’s Head in the Clouds New York on May 21.
“I’ve been looking forward to Put Up a Fight‘s release for a while now, and I’m thrilled to join forces with 88rising through the process,” said LØREN in a statement. “I’m a huge fan of their work, and I’m very happy to take part in their vision. It feels surreal to have SXSW, album release, and HITC New York ahead of me. To say I’m excited would be an understatement—I absolutely cannot wait for what’s to come.”
88rising’s roster also includes Jackson Wang, Warren Hue, BIBI, Joji and NIKI.
SEOUL — K-pop juggernaut HYBE has withdrawn its bid to control rival agency SM Entertainment and has instead decided to collaborate with SM as well as rival bidder Kakao, marking a sudden détente. Announced early Sunday, the resolution paves the way for K-pop agencies to not only bury the hatchet but also continue their push to monetize fandom with idol-related online content.
“Proceeding with a higher tender offer [to beat Kakao’s bid] may have in turn caused a negative impact on our shareholders and we also judged it may have further overheated the market,” HYBE said in a statement. The agency of boy band BTS had secured about 15% of SM, a former market leader, mostly by acquiring shares from SM founder Lee Soo-man, who was recently pushed out from the agency. A previous tender offer to increase HYBE’s stake in SM didn’t move the needle and a counteroffer by Kakao remains outstanding until March 26.
On Monday, the market reacted by dragging SM stock down more than 23% to 113,000 Korean won, making Kakao’s current offer at 150,000 won more attractive. A HYBE representative said Monday it has not decided whether to sell the SM shares. He added that it was studying possible avenues for collaboration with SM and/or Kakao but declined to comment further. HYBE and Kakao shares have jumped 3.21% and 4.65%, respectively.
SM, which has played a key role in K-pop’s popularity and overseas expansion, has resisted HYBE’s acquisition, slamming it as “anticompetitive.” The two agencies in recent years have dominated the charts, together accounting for nearly half of all albums sold in 2022, according to Korean chart company Circle Chart. But despite its success, shareholders have been calling for changes to the Lee-controlled single-pipeline structure, as rival agencies grew larger by delegating creative direction to mostly autonomous teams. Lee was also being paid millions of dollars a year in producer fees, though he held no managerial position there, an arrangement that shareholders have scrutinized in recent years.
In a drive for reform, SM’s management in February said it would issue new shares to be sold to Kakao as part of a wide-ranging partnership. Lee, then-the biggest shareholder, protested but management overrode him. Lee then offloaded most of his shares to HYBE, which in turn tried to up its stake with a tender offer. Lee successfully challenged the Kakao deal in court, prompting the latter to issue a higher counteroffer.
“Kakao vows to guarantee operational independence at SM, respecting its strongest asset and impetus, the employees, artists and fans,” said Kakao chief investment officer Bae Jae-hyun in a statement on Sunday. Bae added that Kakao and SM would “create new synergies, based on SM Entertainment’s global IP and production system as well as Kakao’s IT expertise and IP value-chain business capacity.”
HYBE, SM and other rivals have in recent years pushed proprietary platforms like Weverse and Beyond Live to foster online fan communities for all fan activities, free or for-pay. Kakao’s platform and search-engine rival Naver in 2017 also inked a deal with YG Entertainment, home to girl group Blackpink, to push YG artists’ content.
SM did not return calls for comment.