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LONDON — When the European Union announced plans to regulate artificial intelligence in 2021, legislators started focusing on “high risk” systems that could threaten human rights, such as biometric surveillance and predictive policing. Amid increasing concern among artists and rights holders about the potential impact of AI on the creative sector, however, EU legislators are also now looking at the intersection of this new technology and copyright.
The EU’s Artificial Intelligence Act, which is now being negotiated among politicians in different branches of government, is the first comprehensive legislation in the world to regulate AI. In addition to banning “intrusive and discriminatory uses” of the technology, the current version of the legislation addresses generative AI, mandating that companies disclose content that is created by AI to differentiate it from works authored by humans. Other provisions in the law would require companies that use generative AI to provide details of copyrighted works, including music, on which they trained their systems. (The AI Act is a regulation, so it would pass directly into law in all 27 member states.)
Music executives began paying closer attention to the legislation after the November launch of ChatGPT. In April, around the time that “Heart on My Sleeve,” a track that featured AI-powered imitations of vocals by Drake and The Weeknd, drove home the issue posed by AI, industry lobbyists convinced lawmakers to add the transparency provisions.
So far, big technology companies, including Alphabet, Meta and Microsoft, have publicly stated that they, too, support AI regulation, at least in the abstract. Behind the scenes, however, multiple music executives tell Billboard that technology lobbyists are trying to weaken these transparency provisions by arguing that such obligations could put European AI developers at a competitive disadvantage.
“They want codes of conduct” — as opposed to laws — “and very low forms of regulation,” says John Phelan, director general of international music publishing trade association ICMP.
Another argument is that summarizing training data “would basically come down to providing a summary of half, or even the entire, internet,” says Boniface de Champris, Brussels-based policy manager at the Computer and Communications Industry Association Europe, which counts Alphabet, Apple, Amazon and Meta among its members. “Europe’s existing copyright rules already cover AI applications sufficiently.”
In May, Sam Altman, CEO of ChatGPT developer OpenAI, emerged as the highest-profile critic of the EU’s proposals, accusing it of “overregulating” the nascent business. He even said that his company, which is backed by Microsoft, might consider leaving Europe if it could not comply with the legislation, although he walked back this statement a few days later. OpenAI and other companies lobbied — successfully — to have an early draft of the legislation changed so that “general-purpose AI systems” like ChatGPT would no longer be considered high risk and thus subject to stricter rules, according to documents Time magazine obtained from the European Commission. (OpenAI didn’t respond to Billboard’s requests for comment.)
The lobbying over AI echoes some of the other political conflicts between media and technology companies — especially the one over the EU Copyright Directive, which passed in 2019. While that “was framed as YouTube versus the music industry, the narrative has now switched to AI,” says Sophie Goossens, a partner at global law firm Reed Smith. “But the argument from rights holders is much the same: They want to stop tech companies from making a living on the backs of their content.”
Several of the provisions in the Copyright Directive deal with AI, including an exception in the law for text- and data-mining of copyrighted content, such as music, in certain cases. Another exception allows scientific and research institutions to engage in text- and data-mining on works to which they have lawful access.
So far, the debate around generative AI in the United States has focused on whether performers can use state laws on right of publicity to protect their distinctive voices and images — the so-called “output side” of generative AI. In contrast, both the Copyright Directive and the AI Act address the “input side,” meaning ways that rights holders can either stop AI systems from using their content for training purposes or limit which ones can in order to license that right.
Another source of tension created by the Copyright Directive is the potential for blurred boundaries between research institutions and commercial businesses. Microsoft, for example, refers to its Muzic venture as “a research project on AI music,” while Google regularly partners with independent research, academic and scientific bodies on technology developments, including AI. To close potential loopholes, Phelan wants lawmakers to strengthen the bill’s transparency provisions, requiring specific details of all music accessed for training, instead of the “summary” that’s currently called for. IFPI, the global recorded-music trade organization, regards the transparency provisions as “a meaningful step in the right direction,” according to Lodovico Benvenuti, managing director of its European office, and he says he hopes lawmakers won’t water that down.
The effects of the AI Act will be felt far outside Europe, partly because they will apply to any company that does business in the 27-country bloc and partly because it will be the first comprehensive set of rules on the use of the technology. In the United States, the Biden administration has met with technology executives to discuss AI but has yet to lay out a legislation strategy. On June 22, Senate Majority Leader Chuck Schumer, D-N.Y., said that he was working on “exceedingly ambitious” bipartisan legislation on the topic, but political divides in the United States as the next presidential election approaches would make passage difficult. China unveiled its own draft laws in April, although other governments may be reluctant to look at legislation there as a model.
“The rest of the world is looking at the EU because they are leading the way in terms of how to regulate AI,” says Goossens. “This will be a benchmark.”
Driven by K-pop groups such as Seventeen, Stray Kids and Tomorrow X Together, sales of the top 400 physical albums in South Korea totaled 55 million through June — a 57% increase from the prior-year period, according to Circle Chart, the company that manages music charts in the country.
Seventeen had 21 titles in the top 400 albums and accounted for 16.2% of the tally’s sales, totaling 8.9 million units. Meanwhile, HYBE, the company behind Seventeen, was responsible for 40.4% of sales in the top 400.
Physical album sales in the United States don’t come close to those numbers. In a country of about 52 million people — less than one-sixth of the United States’ 332 million people — South Koreans bought an average of 1.06 albums per person in the first half of the year (counting only the top 400). That’s 23 times the United States’ per-capita album purchase rate of roughly 0.05 units (also counting only the top 400, according to Luminate).
Comparing South Korea’s first-half physical album sales numbers to those of the United States demonstrates just how big of a gap exists between the two countries in terms of consumption habits. In the United States, superfans and direct-to-consumer sales helped boost physical album sales 13.3% to 41.1 million in the first half of the year — a big improvement from 4.7% decline in the year-ago period. But that figure pales in comparison to South Korea, a country with less than one-sixth the population. Sales of the top 400 physical albums in the United States totaled 15.4 million units over the same period — 72% fewer than in South Korea.
Taylor Swift’s rabid fanbase is the closest thing the United States has to the fandom seen in South Korea for K-pop groups such as BTS. Swifties, as they’re known, helped created intense demand for the pop titan’s Eras Tour, which overloaded Ticketmaster’s website in the United States and turned her concerts into civic events recognized by local politicians. Her album releases have become events unto themselves as fans snap up multiple versions of vinyl LP and CDs.
But Swift’s U.S. physical album sales in the first half of 2023 can’t compare to sales for the top artists in South Korea. In the United States, Swift dominated physical album sales in the first half of the year with a 7.4% share of the top 400 — more than twice the number of the runner-up artist, K-pop group Stray Kids. Through June 30, she totaled 1.15 million physical album sales across her catalog. Those numbers sound impressive until you consider them against the 8.9 million overall sales for Seventeen in South Korea.
In terms of physical sales for single albums, Swift also finished atop the heap in the United States. Her 2022 album, Midnights, sold 430,000 units through June 30. (Swift’s new album, Speak Now (Taylor’s Version), was not included in the top 400 of the first half of 2023 because it was released in July). But the top-selling album in South Korea was Seventeen’s 10th Mini Album ‘FML,’ which sold 5.5 million units over the same period. In fact, a whopping 13 albums surpassed the 1-million-unit threshold in South Korea through mid-year. It’s worth noting that even if Midnights had doubled its physical sales number in the United States through mid-year, it wouldn’t have reached the top 10 on South Korea’s chart.
Kane Brown released “Heaven,” a love-drunk single that practically radiates romantic bliss, in the fall of 2017. The following May, the track topped Billboard’s Country Airplay chart and climbed to No. 15 on the Hot 100. Despite this success, “we never tried to cross it over” to pop radio, says Martha Earls, who manages Brown. “In what world would you have an almost Diamond-certified single that you didn’t try to take over to pop? It was a different time. Back then, that opportunity just was not there.”
Today, Earls says, conditions are different — she “absolutely would” have promoted “Heaven” to the Top 40 format. “Let’s take it to pop [radio] tomorrow!” she jokes.
This summer, country singles are finally starting to fare better on the Billboard Pop Airplay chart: Morgan Wallen‘s “Last Night” is at No. 5 on the latest ranking, while Luke Combs‘ “Fast Car” hit No. 20. (They also sit at No. 1 and No. 2 on the Billboard Hot 100, respectively.) “Most Top 40 programmers are protective of pop music sounds,” says Steven Shannon, music director at KZFN in Moscow, Idaho. “It’s unusual to have two country songs out at the same time that are in the Top 20.”
With that in mind, “it’s nice to see more people being open to our format,” adds Chris Kappy, who manages Luke Combs. “I appreciate the fact that people can look at country music just like they look at any other genre.”
In the past, pop radio has flirted with country periodically but never really embraced the genre, suggesting that the success of Wallen and Combs could be another temporary blip. (Pop radio’s arms-length approach to country is part of the reason why, before this year, the last track to top both Country Airplay and the Hot 100 was Lonestar‘s “Amazed” in 2000.) “I guarantee that most Top 40 programmers are resistant” to adding country to their playlists, Shannon says. Sure enough, one pop PD tells Billboard, “I’d rather be playing hip-hop.”
As a result, country executives say they still only consider attempting a pop radio campaign in special cases. But shifts in the music landscape could point to a bigger role for country in the pop airplay mix moving forward. The genre’s audience is surging — country’s consumption has increased by a whopping 20.3% year-over-year in the first 26 weeks of 2023, according to Luminate, making its popularity tough to overlook. (By contrast, pop is up by 7.6%.)
Country singles get to shine on pop radio roughly once a decade, according to Guy Zapoleon, a veteran radio consultant. He is known in radio circles for his “10-year music cycle” theory, which divides pop airplay into three distinct periods: the birth phase, the extremes phase, and the doldrums phase. Terrestrial radio is currently very much in the doldrums — “the worst doldrums of all times,” Zapoleon declares — and during these periods, it’s customary for Top 40 programmers to cast around for hits elsewhere, roping in singles from country or the format known as “adult contemporary.”
In the past, Zapoleon says, this has led to increased airplay for country at Top 40 for periods lasting two to three years. In 1963, Johnny Cash, Skeeter Davis, and Bobby Bare were beneficiaries of this trend; in 1974, programmers embraced Glen Campbell, Charlie Rich, and Mac Davis; in the early 1980s, Dolly Parton, Kenny Rogers, and Eddie Rabbitt were added on to Top 40 playlists, boosted in part in the wake of the success of John Travolta’s 1980 film Urban Cowboy.
This context suggests that Wallen and Combs may be helping Top 40 through a rough patch, but that the dalliance won’t last. “If history is an indication, I think maybe this [playing more country at Top 40] might be just a trend,” says Matt Mony, program director for WYOY in Jackson, Mississippi. “It’s sort of like what we saw with all the sample-songs that we were playing” — think Bebe Rexha and David Guetta’s “I’m Good (Blue)” — “that’s starting to lighten up a bit.”
Country artists seeking Top 40 airplay don’t just have to win over pop programmers, they also have to worry about country programmers’ possessiveness. “In the past, there was a sense that if an artist crossed over from country they were leaving the format,” Earls acknowledges. With Brown, “we almost created two careers,” she adds. “We would have a song go to Top 40” — including collaborations with Marshmello, blackbear, and Swae Lee — but also “make sure that we released music to super-serve the country fans too.”
Adrian Michaels, vp of innovation, radio, and streaming at BMG’s Stoney Creek Records, has been on an impressive streak with Jelly Roll, a 38-year-old who spent time in prison for dealing drugs, got out and built a budding rap career, and then turned into a country breakout. Jelly Roll is now starting to receive some pop airplay after enjoying success at both country and rock radio. “It definitely bruises some [programing] people when they see” artists move to other formats, Michaels says. “I get yelled at a lot. But the audience has a much bigger voice than a gatekeeper saying, ‘this belongs on this station only, because we’re the ones who broke them.’”
And that voice has gotten a lot louder lately. The runaway success of “Last Night” and “Fast Car” is taking place amidst an eruption of interest in the genre that Wallen and Combs call home. “We’re seeing a global moment for the genre right now, and that is opening up some space at other formats,” explains Stacy Blythe, svp of radio promotion at Wallen’s label, Big Loud.
Those other formats may not be able to continue to look past country if that growth continues. “What I hope happens is that [pop radio programmers] see the numbers coming in on streaming, and if this [country song] is streaming as much as this [pop single], obviously that shows there are people out there listening,” Kappy says. “It’s contemporary hits radio. They should be playing the contemporary hits of the day.”
In addition, terrestrial radio’s role in the music ecosystem has shifted dramatically in the last decade in ways that might make the pop airwaves more hospitable to country. One key difference is that many young listeners have abandoned radio for streaming services and TikTok; a recent survey from the consultancy Jacobs Media Strategy found that the average age of radio listeners is around 55 years old.
This bodes well for the cross-format popularity of country, which the radio industry historically views as a genre favored by more mature listeners. “Another reason country is working so well at Top 40 right now is because we’re dealing more with women 25-plus, and that’s a really good fit for that genre,” Mony says.
And “as the Top 40 format continues to age up, programmers should consider country crossovers,” adds Cat Collins, a radio consultant and former vp of Top 40 and Hot AC for Townsquare Media.
Some radio experts also believe that the pop format has strayed from its roots in the past decade-ish as a platform that elevates all the hits, regardless of their origin. “The theoretical ideal of Top 40 is to play hits from across the spectrum of music, a notion that has largely faded, as most Top 40s have been sticking to a very narrow lane,” says Larry Rosin, president of Edison Research. Recent country singles that did well on pop radio — like Dan + Shay‘s 2021 hit “10,000 Hours” and Gabby Barrett‘s 2020 smash “I Hope,” both of which cracked the top 10 — gained access in part by incorporating Top 40 mainstays (Justin Bieber and Charlie Puth, respectively).
Top 40 stations are going through a brutal period of low ratings; could the “narrow lane” approach be adding to the format’s troubles? For Zapoleon, it’s simply a matter of numbers: Country singles accounted for more than 20% of the year-end Hot 100 in 2022, but around 1% of the year-end Mediabase Top 40 chart. “That’s a lot of country hits Top 40 isn’t playing,” he says. “Hopefully they wake up.”
SiriusXM’s Hits 1 is one of five Top 40 stations already testing “Need a Favor,” a growling, lighters-up power ball from Jelly Roll that has spent multiple weeks atop the rock radio chart and is inside the top five at country radio. “We’re not waiting for campaigns to come in our direction,” says Alex Tear, vp of music programming for SiriusXM and Pandora. Too often, “radio is late to the game.”
His peers may be more receptive to Jelly Roll this year than in years past. “I don’t want to jinx anything, but don’t be surprised if, by the time this comes out, you see [Jelly Roll] really popping up at Top 40,” Michaels says. “It’s a wonderful feeling for us to take somebody from Music Row here and have this much reach.”
HarbourView Equity Partners has acquired selected recorded and publishing assets of Blackbear, the hit songwriter and artist whose credits include “Hot Girl Bummer,” “Do Re Mi” and songwriting collaborations like Justin Bieber‘s “Boyfriend.” In the U.S., Blackbear’s catalog has generated 4.45 million album consumption units, according to Luminate. While the deal announcement doesn’t specify what […]
Management firm Wasserman has unveiled a deal to buy CSM Sport & Entertainment, the UK-based agency.
Terms of the purchase agreement were not disclosed, but Casey Wasserman’s lifestyle marketing and management business is looking to grow its presence in the pro sports business arena worldwide. The move comes as Hollywood talent agencies look to increase representation of marketable pro sport leagues and players as they seek entertainment and endorsement deals.
CSM, which arranges partnerships between marketing brands and rights holders, recently did event marketing and hospitality services for Major League Baseball games in London between the St. Louis Cardinals and Chicago Cubs, and handled event marketing for The All England Lawn Tennis Club, the organizers of the Wimbledon pro tennis competition.
The proposed transaction is expected to close in the third quarter of 2023, Wasserman said. Founded in 2002, the firm represents sports and entertainment figures, musical artists, brands and properties worldwide.
Wasserman operates across six continents, 23 countries and more than 45 cities, including Los Angeles, New York and London and battles for market share in some areas against agencies like CAA and WME as they have also raised their presence in the global sports arena to represent media rights, athlete representation and sponsorship deals.
In 2020, Wasserman acquired the hockey-focused agency Acme World Sports as well as Lithuanian basketball agency BBaltics. And Casey Wasserman is part of LA28, which helped organize Los Angeles’ bid for the 2028 Olympics.
Since 2016, when the company rebranded from Wasserman Media Group to Wasserman, the firm has expanded further into culture, media and entertainment, adding creative and marketing agencies like Laundry Service and Boris Agency, and launched a social audience data platform called Unlock.
This article was originally published by The Hollywood Reporter.
Rising reggaetón star Yng Lvcas has signed a global publishing deal with Warner Chappell Music Mexico, the company tells Billboard. The signing comes on the heels of Yng Lvcas’ massive success with the “La Bebe” remix featuring Peso Pluma. The reggaetón song has so far spent 17 weeks on the Billboard Hot 100 chart, peaking at No. […]
Marilyn Manson will plead no contest to blowing his nose on a videographer at a 2019 concert in New Hampshire, according to a filing by his attorney.
The rocker, whose legal name is Brian Warner, was charged with two misdemeanor counts of simple assault stemming from the encounter at the Bank of New Hampshire Pavilion in Gilford on Aug. 19, 2019.
A notice of intent filed Monday (July 17) says that Manson is expected to plead no contest to only one charge, and that prosecutors would dismiss the other in the fully negotiated plea. A no contest plea means Manson will not contest the charge and does not admit guilt.
Manson would face a sentence of a $1,200 fine with part of it suspended and 20 hours of community service within six months. Manson also would need to remain arrest-free and notify local police of any New Hampshire performances for two years.
A judge would have to accept the plea, which is expected to be entered Thursday (July 20) in Belknap County Superior Court. That’s in place of a final pretrial hearing that was scheduled in advance of his planned Aug. 7 trial.
It’s not clear whether Manson would be required to be in court or be allowed to participate via video. His lawyer, Kent Barker, said Tuesday it would be up to the judge.
According to a police affidavit, Manson approached videographer Susan Fountain in the venue’s stage pit area, put his face close to her camera and spit a “big lougee” at her. She was struck on both hands with saliva. He also is accused approaching her a second time, blowing his nose on her arm and hands.
Prosecutors planned to dismiss the charge stemming from the first encounter, according to the notice. Manson initially pleaded not guilty in 2021. His lawyer had said at the time that the type of filming Fountain was doing commonly exposes videographers to “incidental contact” with bodily fluids.
“The defendant’s performance for the past twenty years are well known to include shocking and evocative antics similar to those that occurred here,” Barker wrote. “The alleged victim consented to exposing herself to potential contact with sweat, saliva and phlegm in close quarters.”
Barker also had said Manson planned to argue that any contact related to spitting or sneezing was unintentional. If Manson had gone to trial on the charges, each could have resulted in a jail sentence of less than a year and a $2,000 fine if convicted. Manson also has faced abuse accusations unrelated to the New Hampshire allegation in recent years. He has denied wrongdoing.
In May, a California judge threw out key sections of Manson’s lawsuit against his former fiancee, Westworld actor Evan Rachel Wood, claiming she fabricated public allegations that he sexually and physically abused her during their relationship and encouraged other women to do the same.
Manson’s suit, filed last year, alleges that Wood and another woman named as a defendant, Illma Gore, defamed Manson, intentionally caused him emotional distress and derailed his career in music, TV and film. Several women have sued Manson in recent years with allegations of sexual and other abuse. Most have been dismissed or settled, including a suit filed by Game of Thrones actor Esme Bianco.
The Associated Press does not typically name people who say they have been sexually abused unless they come forward publicly.
MELBOURNE, Australia — Mushroom Group’s talent booking division welcomes MBA, a new agency operating across Australia and New Zealand for live bookings, strategy, touring and partnerships.
MBA is a partnership with Guven Yilmaz, founder and managing director of Vita Music Group.
With offices in Sydney and Melbourne, the new agency represents a slew of artists from the Vita roster, and boasts a lineup at launch that includes Peking Duk, Bliss n Eso, Conrad Sewell, Skin on Skin, Winston Surfshirt, BIG WETT, Kaylee Bell, Milan Ring and Tasman Keith.
“Mushroom has been esteemed as the independent leader in the Australian music and entertainment industry. Partnering with a company that not only emphasises but promotes an independent entrepreneurial culture was essential to me,” comments Guven in a statement.
Mushroom Group CEO Matt Gudinski is said to be keen to grow his independent music company’s booking capacity. MBA, he says, boasts some of the best in the business.
“We’re delighted to have Guven join the Mushroom family,” Gudinski comments. “He’s a very well respected agent and operator, with an incredible track record to boot.”
Supported by a “first-class team” including Shelley Liu, Sam Rogers, and Matt Thomson, Gudinski continues, “I am excited about the offering we are going to create for the talent we represent.”
For those artists repped by MBA, Mushroom’s doors will remain open for talent to work with the group’s production specialists to help build and design their live-show, in addition to accessing the Mushroom Creative House and the brand’s sprawling network.
Mushroom Group this year celebrates its 50th anniversary with a “once-in-a-lifetime” all-star concert and the release of a documentary, Ego, a study of the indie powerhouse’s former chairman Michael Gudinski, who at 21 years of age, founded the company.
Today, the Melbourne-based group numbers more than two-dozen affiliates active in every conceivable area of the music and entertainment industries, from touring to publishing, merch and marketing services, venues, exhibition and events production, neighboring rights, branding, labels, talent management and more.
The late Gudinski formed Mushroom Records in 1972 but had had learned the ropes by booking artists in the region years earlier. In 1970, he established the Consolidated Rock agency, which evolved into the Premier Artists/Harbour Agency.
Mushroom Group cut ties with Harbour Agency in 2021, following an investigation into claims from former Harbour Agency staff on past management behavior and workplace culture.
MBA sits alongside Premier Artists, which reps Jimmy Barnes, Vika & Linda, Marcia Hines and others.
The U.K. live music industry enjoyed a post-pandemic boom in 2022, resulting in a windfall for the country’s economy, according to new figures published Tuesday (July 18).
According to a new report from umbrella trade organization UK Music, more than 37 million people attended live concerts and festivals in the country last year, contributing £6.6 billion ($8.6 billion) to the local economy. It was the first full calendar year that the U.K. live music industry was open for business after months of intermittent COVID-19 restrictions led to the cancellation of thousands of concerts.
The report, called “Here, There and Everywhere,” also found that the resurgence of live music events such as the Glastonbury Festival — which returned in 2022 after two years away — and sell-out tours by big-name artists like Harry Styles, Dua Lipa, Ed Sheeran and Stormzy helped attract more than 14 million international and domestic tourists to British gigs last year, reports UK Music.
Included among the 14.4 million “music tourists” — which UK Music defines as someone who has traveled at least three times the average commuting distance for their region — were 1.1 million overseas visitors.
Overall, the report found that more than 30 million people went to concerts in the United Kingdom last year — spanning everything from arena shows to tiny grassroots gigs — while 6.5 million music fans attended festivals.
“Here, There and Everywhere” is UK Music’s first report measuring the economic benefits of music tourism since its 2020 “Music by Numbers” study, meaning that accurate comparable numbers for preceding years are not available. According to 2020’s “Music By Numbers” report, which covered the prior 12 months, 33.7 million people attended U.K. live music events in 2019, including around 850,000 overseas visitors, contributing £4.7 billion ($6.1 billion) to the economy.
In 2022, 56,000 jobs were sustained by live gigs, said the London-based organization. The £6.6 billion ($8.6 billion) in music tourism spending for the year encompasses money spent on ticket sales, food and beverage sales, merchandise, venue parking, camping fees, accommodation, travel and additional spending outside of venues.
On a regional basis, London was the United Kingdom’s most popular destination for attending gigs, drawing 4.9 million music tourists who contributed £2 billion ($2.6 billion) in spending. The North West of England, a region which includes the cities of Manchester and Liverpool, was the second most popular destination for traveling music fans, with 1.9 million people visiting for live shows and spending £696 million ($907 million).
UK Music chief executive Jamie Njoku-Goodwin said in a statement that last year’s figures were a “testament to just how important a thriving musical ecosystem is for our towns and cities,” but warned that the sector still faces huge challenges as it continues its post-COVID-19 recovery.
“With a venue closing every week, one in six festivals not returning since the pandemic, and many studios facing huge economic pressures, it’s vital that we protect the musical infrastructure that does so much for our towns and cities,” added Njoku-Goodwin, citing research from the Association of Independent Festivals (AIF) and Music Venue Trust (MVT).
Shortly after its initial official launch, TikTok Music is already in expansion mode.
The new app, which is a full-catalog subscription music streaming service that ties into a user’s TikTok account, is launching in three additional countries: Mexico, Australia and Singapore, the company announced today (July 18). The announcement comes just two weeks after the company announced the creation of TikTok Music, with its initial availability limited to Brazil and Indonesia.
The launch in the three new countries will initially be in closed beta, with users being invited to try the service with a three-month trial after downloading the app.
“TikTok Music is a new kind of music service that combines the power of music discovery on TikTok with a music streaming service offering millions of tracks from thousands of artists,” a TikTok spokesperson said in a statement. “We are now beta testing TikTok Music in Australia, Mexico [and] Singapore, and will have more news to share on the launch of TikTok Music in the coming months.”
TikTok Music grew out of, and is replacing, TikTok’s initial foray into music streaming, which it called Resso and which had been operating in India and Indonesia since March 2020, before later expanding into Brazil. That service was initially a free, ad-supported streamer before TikTok’s parent company, ByteDance, announced in May that it would become subscription-only. Resso’s availability in Indonesia and Brazil is sunsetting on Sept. 5.
The announcement caps a big day for TikTok, which also unveiled a major new licensing partnership with Warner Music Group (WMG) allowing the company’s music to be used on the main app as well as in its commercial library, among other uses, while giving WMG artists greater access to some of TikTok’s tools to reach fans and sell merchandise. TikTok also announced the launch of a new emerging artist program called Elevate to promote artists both on and off the app.
TikTok Music is a significant step in the relationship between the wildly-popular social media app and the music business, which has been contested in recent years but has since begun to thaw with an increased partnership between the sides. Sony, which had pulled its catalog from Resso in recent months, struck a deal to return its catalog to both Resso and TikTok Music, for example. TikTok has also been rolling out tools to help creators, and additionally to help users find artists on the platform. The expansion of its streaming service could be a huge change in the digital service provider landscape, which hasn’t seen a new major player emerge in several years at this point — particularly one with as massive and engaged a user base as TikTok.