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When artists announce a new tour, ticket sales tend to exhibit a pattern: An initial surge of fan enthusiasm followed by a gradual decline in interest.
So, Tim Collins, who manages the Swedish artist Benjamin Ingrosso, was surprised to see demand for tickets to see his client increase throughout his summer tour. “At the beginning of the tour, we hadn’t sold out,” Collins says. “With every show we did, interest in him became bigger. And it was mainly because of how TikTok talked about him throughout the tour.”
TikTok marketing has been a central part of promoting music for more than three years at this point, almost entirely reshaping record labels’ strategy. When the platform started to regularly mint hit singles in 2020, however, the concert business was mostly shut down due to the coronavirus pandemic and shows didn’t get the same sort of attention.
This year, though, TikTok has become the new frontier for marketing tours. “Traditional promoters are starting to really wake up to it,” says Sanu Hariharan, co-head of music partnerships at Creed Media, a marketing company focused on Gen Z.
“It’s opened up a new revenue model for me,” adds Johnny Cloherty, co-founder of the digital marketing company Songfluencer. “A lot of the heavier touring acts are interested in, ‘I’ll pay a handful of creators to come to my VIP section to film content with me backstage to help sell tickets.’ We can get influencers to talk about the merch and do promotion that way.”
What took so long? “In general, live music lags behind the rest of marketing,” according to William Van Orsdel, chief growth officer of the live promotions company Breakaway. “Larger companies out there can’t change the way they’ve been doing things because they’ve always been doing them that way” — relying on tried-and-true techniques like print advertisements, billboards and posters.
Sure enough, Cloherty says when he pitched live music companies on using modern TikTok marketing techniques in 2019 and 2020, he “got laughed out of the room.” “People were like, ‘No way are you going to do this,’” he recalls. But, Van Orsdel continues, “you can’t market in just one silo and expect to be successful.”
The saturation of the post-COVID touring market has also spurred artist managers and event promotion companies to try new concert-marketing techniques. Prices are high; competition for fans is fierce. “The interest in seeing shows is bigger than ever before,” Collins says. “But at the same time, the financial situation is worse than ever before in regards to what you actually can afford to go to. To win a fan, you really have to stand out.”
On top of that, labels have started to see that a tour with buzz leads to streaming gains for the artist on the road, which ultimately helps the record company’s bottom line. Labels don’t participate in artists’ touring income — unless the artist has signed a “360 deal” — which often disincentivizes them from investing in their acts’ live business. “What they’ve realized is that there’s a correlation between having a tour or a set of shows that are relevant and streaming,” Hariharan says.
“Touring goes hand in hand with cultural significance,” adds Andy Serrao, president of Fearless Records. “The moments that are created on touring or in festivals, those don’t just happen and go away. We don’t participate in our artists’ touring revenue, but what we can do to drive the rest of our marketing going into releasing new music is huge.”
Those “moments” from a show depend a lot on the charisma of the artist on stage, of course. “If people are seeing you live and not filming you, that’s a bad sign,” Serrao says.
But marketers can work to make sure that anything exciting that happens is talked about by as many people as possible. “Having influencers at the show is the most important piece of it, because they are really essentially megaphones for the tour,” says Laura Spinelli, digital marketing manager at Shopkeeper Management. “Within the past year, this has become something that we’ve devoted a more significant budget to” for artists like Miranda Lambert and Tenille Townes.
Creed Media recently ran a two-week campaign in Europe for the group Chase Atlantic, using influencers to “create and convey a sense of hype and FOMO around the experience of going to their show,” Hariharan explains. “We wanted to do this early in the tour so that we’re getting consistent relevance and engagement as the tour progresses.” The most successful post — about a guy who takes his girlfriend to see Chase Atlantic — earned nearly 3 million views.
Demand for this sort of marketing is on the rise. “It feels very similar right now to a few years ago when we were trying to convince our label partners to really see the value in influencer marketing for their releases,” Hariharan. “Talking about what we can do for live and touring is a fresh new thing.”
“I’ve gone to a lot of country labels and management companies with this,” Cloherty adds. “Entering 2023 marketing anything without an influencer plan doesn’t seem like it’s very holistic, and that’s especially true if you’re trying to get a younger audience.”
Starting Wednesday (Nov. 8), Spotify subscribers in the United States can effortless transition from Britney Spears’ music to her recently released audiobiography, The Woman in Me, thanks to the launch of its previously announced offering of 15 hours of free audiobook streaming per month in Spotify Premium.
The Spotify Premium audiobook catalog includes more than 200,000 titles, over 70% of them bestselling titles from all five major book publishers (Hachette, HarperCollins Publishers, Macmillan, Penguin Random House, Simon & Schuster and RB Media) as well as independent publishers such as Bolinda, Dreamscape and Pushkin. Although Spotify has offered audiobooks since Sept. 2022, the user experience has been less than optimal. Users could listen to audiobooks in the Spotify app but, because Spotify wants to avoid costly in-app fees, users must purchase titles at its website.
Spotify announced its audiobook strategy on Oct. 3 and initially gave access to the company’s audiobook catalog only to subscribers in the United Kingdom and Australia. Rolling out audiobook streaming in its largest market will allow Spotify to better capture the expected benefits of offering free listening to a segment of its 226 million subscribers. “This greatly improves our offering, which will increase engagement on Spotify, which will then, of course, reduce churn,” explained CEO Daniel Ek at an Oct. 3 event.
Listeners who exceed the 15-hour monthly allotment can purchase additional listening time. In the early days of the audiobook offering in the United Kingdom and Australia, Spotify has “already seen consumers doing that in ways we probably wouldn’t have imagined, where some consumers are heavily upgrading and being really heavy audiobook listeners [from] day one,” Ek said during the company’s Oct. 24 earnings call.
To help listeners find audiobooks, Spotify offers an audiobook button on the search page and offers an editorially curated selection of popular titles at its audiobooks hub. Listeners can search by category — such as mystery & thriller or self-help — and scroll through lists such as “From book to screen” and “As seen on social media.”
The impetus for audiobook streaming harkens back to Spotify’s origins as a friction-less substitute for digital piracy that had decimated record label revenues by the time Spotify was founded in 2006. “We looked at the world and we thought the only way to beat piracy was to offer a much better experience,” said Ek during the Oct. 3 event. In 2018, Spotify applied the lessons it learned in music to a new format, podcasts, and, Ek claimed, added more than 100 million to podcast listeners to the ecosystem. “This created a win-win,” he explained. “The more people listened to podcasts, the more music grew. And the more people listened to music, the more podcasting grew as well.”
Now, Spotify sees audiobooks as the next opportunity to revitalize an underserved ecosystem with a single dominant player — Amazon-owned Audible in this case. “And just like in music and podcasting,” said Ek, “we’re really excited to be able to bring all the amazing tools that we built for creators and consumers alike to enable more discovery of these amazing audiobooks to the world.”
High-flying former Columbia Records executive Jay Schumer joins Island Records, where he’s named as executive VP, head of marketing & business development.
Announced today (Nov. 8), Schumer will oversee all marketing initiatives for the label’s frontline roster and historic catalog. Based in New York, he reports to Mike Alexander, GM, Island Records.
Justin Eshak and Imran Majid, co-CEOs of Island Records, welcomed the new recruit as one of the top creative minds in the business.
“Jay is one of the most creative, experienced, and respected executives in the industry today. He’s also a music fan first. His passion and dedication to artists and artistry is a huge addition to the Island staff, artists, and our partners,” comment Eshak.
Schumer’s ability to “foster creativity while executing strategic planning is unmatched in every campaign he touches,” adds Majid. “Nothing speaks louder than the relationship he has with his artists and the global success they have had.”
Schumer’s appointment follows the recent decision by ex-head of marketing Sharon Timure to “pursue new opportunities” after 19 years at the label, reads a company statement.
At Columbia Records, Schumer served as senior VP / co-head of marketing, and earned the title of Billboard’s Executive of the Week in 2021, following his contributions to the chart-topping success of Tyler, The Creator, Polo G, and campaigns for Miley Cyrus, blink-182, Pharrell, AC/DC, Dominic Fike and others.
In his new role, Schumer is reunited with Eshak and Majid, whom he worked closely with at Columbia Records, a division of Sony Music.
“I’m so appreciative that Imran and Justin have given me this opportunity to be a part of the exciting culture they’re building at Island.” Schumer comments. “I couldn’t be more honored to reconnect with them at such an iconic and historic label, shaping the future together. I’m thrilled to be working with an incredible roster of artists, staff and the leadership of Justin, Imran and Mike.”
With Young Thug’s gang trial set to start later this month, Atlanta prosecutors are defending their plans to cite his rap lyrics as evidence against him — including by arguing that a manifesto written by the infamous Unabomber would not be inadmissible in court merely if it had been “set to music.”
Thug’s lawyers say his music should be off-limits at the upcoming trial, echoing widespread criticism that the tactic violates the First Amendment and unfairly sways juries. But with a judge set to decide that issue this week, prosecutors aren’t exactly shying away from the controversial practice.
In a motion filed Friday (Nov. 3), the Fulton County District Attorney’s office argued that the lyrics are clearly fair game because they allegedly show Thug (real name Jeffery Williams) and others admitting to being members of a criminal enterprise called YSL — the very crime they’re accused of committing.
“Gang lyric evidence pertaining to the predicate offenses, YSL, its rivals, expectations, and behaviors are all highly pertinent to the defendants’ states of mind and intent in this case,” the DA’s office wrote. “The defendants associated with YSL for criminal purposes.”
In making those arguments, prosecutors also attacked the broader claim that rap music is often unfairly targeted in criminal cases. They accused Thug’s lawyers of seeking an unreasonable “genre-based blanket exclusion” against any evidence that was set “to a beat” — an outcome they said would lead to “an absurd result.” To illustrate how “ridiculous” that position is, prosecutors made a striking comparison.
“Taken to its logical outcome, the defense would seem to opine that if the Unabomber’s manifesto had been set to music, it could not be used against him in any court,” the DA’s office wrote. “According to the defense’s argument, had the Turner Diaries been read with background music, it could not have been introduced against Timothy McVeigh.”
The “Unabomber” refers to terrorist Ted Kaczynski, who killed three and injured dozens by mailing bombs to victims between 1978 and 1995. McVeigh was the white supremacist behind the Oklahoma City bombing in 1994, which left 168 people dead, including 19 children.
In court documents, prosecutors also laid out exactly which Thug lyrics they plan to quote in court during the trial, including: “F– the snitches, need to be in ditches”; “Gave the lawyer close to 2 mil’ he handle all the killings;” and “I was a capo in my hood way before a plaque or a mention.” Prosecutors also listed many other lyrics, including by other YSL members, that they might reference to jurors.
Civil liberties activists and defense attorneys have long criticized the use of rap lyrics to win criminal convictions. They argue that it unfairly targets constitutionally protected speech, treating hyperbolic verse as literal confessions; they also say it can unfairly sway juries by tapping into racial biases.
Lawmakers in California passed legislation last year restricting the use of rap lyrics and other creative expression as evidence in criminal cases, and a federal bill in Congress that would impose similar restrictions has been widely supported by the music industry. But absent such statutes, courts around the country have mostly upheld the right of prosecutors to cite rap lyrics, particularly in gang-related cases.
Thug and dozens of others were indicted in May 2022 over allegations that his “YSL” group was not really a record label called “Young Stoner Life” but a violent Atlanta gang called “Young Slime Life.” Prosecutors claim the group committed murders, carjackings, armed robberies, drug dealing and other crimes over the course of a decade.
After months of delays, a jury was finally seated last week, clearing the way for the trial to kick off on Nov. 27 against Thug and five other remaining defendants. But before then, Judge Ural Glanville must decide on whether the jury can hear his lyrics as part of the prosecution’s case.
In a motion last year, Thug’s attorney, Brian Steel, argued that using the lyrics as evidence was “racist and discriminatory” and would leave the jury “poisoned” against his client. The use of that term was perhaps an allusion to a 2014 ruling by the New Jersey Supreme Court, which overturned a shooting conviction on the grounds that “inflammatory rap verses” had risked “poisoning the jury against the defendant.”
“The admission and use of these lyrics/poetry/artistry against Mr. Williams in his upcoming trial would be a Constitutional violation and an abuse of discretion,” Steele wrote last year in his motion to exclude them from the case. “Mr. Williams has the absolute right, like all persons in America, to exercise lawful speech/expression.”
A hearing over the admissibility of lyrics is set for Wednesday morning (Nov. 8).
Upon its Oct. 27 release, Taylor Swift’s 1989 (Taylor’s Version) quickly eroded both sales and streams of the original 2014 version released by Big Machine Records.
In the week Swift released her album of 1989 re-recordings, the original 1989 had 21,000 album equivalent units (AEUs) — down 43.6% from the previous week and down 36.9% from the trailing 12-week average, according to Billboard analysis of Luminate data for the United States. That was a deeper first-week decline than the previous two times Swift released re-recordings. The original Red lost 38% of its AEUs — a metric that combines physical and digital album sales, track sales and streams — the week Red (Taylor’s Version) was released in November 2021. The original Speak Now dropped 40% the week that Speak Now (Taylor’s Version) came out this past July.
On-demand audio streams for the original 1989 declined 56.4% while track sales — a smaller component of 1989’s total consumption — fell 67.8%. Video streams declined 56.4% and programmed streams (from non-interactive internet radio services such as Pandora) dropped 23.6%. At the same time, 1989 (Taylor’s Version) amassed over 375.49 million on-demand streams — compared with just 27.8 million total on-demand streams for the original over the same period.
The Taylor’s Version series of re-recordings stemmed from Swift’s outrage that her catalog had been acquired by Scooter Braun’s Ithaca Holdings in 2019. News that Braun took ownership of her catalog brought her back to “the incessant, manipulative bullying I’ve received at [Braun’s] hands for years,” she wrote at the time. “Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy,” she continued. By the end of that year, Swift was talking about recording new versions so her music “could live on,” she told Billboard in a December 2019 interview. “I do want it to be in movies, I do want it to be in commercials. But I only want that if I own it.”
Swift released her first album of re-recordings, for the 2008 album Fearless, in April 2021, and licensed the lead-off single, “Love Story,” to a Match.com television ad. The track debuted at No. 1 on the Hot Country Songs chart and No. 11 on the Hot 100 in February 2021. Fearless (Taylor’s Version) debuted at No. 1 on the Billboard 200 albums chart with 291,000 AEUs.
With each new Taylor’s Version, Swift changes the playbook on how an artist can repackage previously released material for a growing legion of diehard fans. While it’s remarkable that Swift’s album releases have become pop culture moments unto themselves, each new wave of re-recordings carries large business and financial implications, too. If 1989 (Taylor’s Version) performs like its predecessors, the re-recordings will crowd out the original version and further erode the value of the Big Machine original catalog that Shamrock Holdings paid a reported $300 million to acquire in 2020.
Surprisingly, while Swift collectors scooped up 1.36 million units of the 1989 (Taylor’s Version) album — it has five versions on vinyl, eight versions on CD and two versions on cassette — consumers still purchased about 1,000 units of the 1989 album in physical or digital formats during the same period.
Expect more of the same in the coming weeks. If 1989 (Taylor’s Version) follows the trends of the two most recent Taylor’s Version albums that came before it, the original 1989 will lose close to half or more than half of its weekly AEUs. Average weekly consumption of the original Red dropped 40% in the 12 weeks following the release of Red (Taylor’s Version). The original Speak Now lost 59% of its average weekly consumption in the 12 weeks after its counterpart was released.
The lone bright spot for the original 1989 was radio: U.S. airplay spins from the original recordings jumped 57.4% last week. Combined with airplay of the Taylor’s Version recordings, U.S. spins rose an astounding 157.4%. The catch, however, is that recordings do not earn royalties from broadcast radio performances in the United States. As a result, the original recordings’ owner, Shamrock Holdings, benefits only from the promotional value of those radio spins. Swift, however — along with various co-writers and publishing companies — earns publishing royalties when either version of 1989 recordings are played at radio.
Madison Square Garden Entertainment (MSG Entertainment) had revenue of $142.2 million in the quarter ended Sept. 30, down 3% year over year, as it started its first full fiscal year as a standalone live entertainment company.
MSG Entertainment, which spun off from MSG’s Sphere and MSG Networks businesses in April, had lower event-related revenue and faced a tough comparison to the prior-year quarter. Not only did the prior-year quarter benefit from some concerts that were rescheduled due to the COVID-19 pandemic, but Madison Square Garden enjoyed a 15-show run from Harry Styles from Aug. 20 to Sept. 21, 2022, that grossed $63.1 million from 277,000 ticket sales, according to Billboard Boxscore.
The company saw “significant” merchandise spending from Styles’ fans at those shows, said Dave Byrnes, MSG Entertainment executive vp/CFO, during Tuesday’s earnings call, and per-capita merchandise spending was down last quarter as a result. Fan spending on food and beverage “was up meaningfully” in the latest quarter, however, and MSG Entertainment is seeing “strong in-venue spending from our guests,” he said.
Strong demand for concerts, also seen in Live Nation’s latest earnings results, will help MSG Entertainment achieve a low double-digit percentage increase in event bookings this fiscal year. The company is getting help from a new generation of musicians who have graduated from smaller buildings in its portfolio to its flagship venue, Madison Square Garden. “This fiscal year, there are a number of acts, including Olivia Rodrigo, Tyler Childers and Niall Horan, who previously performed at either The Beacon [Theatre] or Radio City [Music Hall] that will soon headline the Garden for the first time in their careers,” said Byrnes. What’s more, he added, “a number of these first-time acts” are playing multiple nights and experiencing “strong ticket demand for their entire run.”
Beyond the concert business, MSG Entertainment has high expectations for its family shows. The company has 187 planned shows of its Christmas Spectacular at Radio City Music Hall, up from 181 shows in the prior fiscal year. MSG Entertainment expects paid attendance of about 1 million, bringing the holiday run back to pre-pandemic levels. In addition, Cirque du Soleil’s holiday show is returning after it took the year off in 2022, with 66 shows scheduled across The Theater at Madison Square Garden and the Chicago Theatre.
“We’re currently on sale with more concerts at our venues than we were at this time last year for the second half of fiscal ’23,” said Byrnes, “and of those on-sales, a majority of those tickets are already sold, and sell-through on those shows is currently up [a] high single-digit percentage as compared to the second half of fiscal ’23.”
MSG Entertainment repurchased about 3.5 million shares during the quarter, including repayment of a delayed draw term loan facility from Sphere Entertainment with 1.9 million shares. About 1.6 million shares were repurchased at $31.20 per share as part of the secondary underwritten offering by Sphere Entertainment in September.
Looking forward to the full year, MSG Entertainment reaffirmed its previous guidance of revenue from $900 million to $930 million and adjusted operating income of $160 million to $170 million. It lowered guidance for operating income to $85 million to $95 million, down from $100 million to $110 million.
Shares of MSG Entertainment fell as much as 9.8% to $27.55 on Tuesday morning before recovering to $29.09 by midday, a 4.7% decline from Monday’s closing price.
Fiscal first quarter financial metrics:
Revenue of $142.2 million, down 3% year over year.
Operating loss of $33.4 million, up 196% year over year.
Adjusted operating loss of $700,000, down from a $11.5 million operating profit.
Net loss of $50.7 million, up 183% year over year.
This is The Legal Beat, a weekly newsletter about music law from Billboard Pro, offering you a one-stop cheat sheet of big new cases, important rulings and all the fun stuff in between.
This week: Mariah Carey is hit with a copyright lawsuit over “All I Want for Christmas Is You”; a federal appeals court issues a first-of-its-kind ruling on copyright protections for dance routines; Taylor Swift gets named-dropped at the Supreme Court; and much more.
THE BIG STORY: Mariah Sued Over Iconic Christmas Track (Again)
Just in time for the holidays, Mariah Carey is facing rebooted allegations that she ripped off her perennially-chart-topping “All I Want for Christmas Is You” from an earlier song of the same name.
Vince Vance (real name Andy Stone) first sued Carey last summer, claiming her 1994 holiday blockbuster infringed the copyrights to a 1989 song of the exact same name recorded by his Vince Vance and the Valiants. But the bare-bones complaint included few details about the alleged infringement, and the case was quickly dropped a few months later.
Now, Stone is back — both with new lawyers and with a more fleshed-out lawsuit.
Those new attorneys hail from Gerard Fox Law, the same firm that represented two songwriters in their lawsuit accusing Taylor Swift of stealing the lyrics to “Shake It Off” from 3LW’s “Playas Gon’ Play,” which also featured lyrics about “playas” and “haters.” After five years of litigation against the biggest pop star in the world, including a successful trip to the Ninth Circuit, Stone has certainly found himself battle-tested plaintiff lawyers to go after Carey.
And where the original complaint was short on specifics, the new one is chock full of them, including that she made up the story of how she wrote the song and that her own co-writer, Walter Afanasieff, has disputed that story.
“Carey has without licensing, palmed off these works with her incredulous origin story, as if those works were her own,” Vance’s new lawyers wrote in the re-filed complaint. “Her hubris knowing no bounds, even her co-credited songwriter doesn’t believe the story she has spun. This is simply a case of actionable infringement.”
Go read our entire story here, including the full complaint filed against Carey.
Other top stories this week…
CHOREOGRAPHY COPYRIGHTS – The Ninth Circuit issued a first-of-its-kind ruling on copyright protections for dance routines, reviving a case that accuses Fortnite creator Epic Games of stealing copyrighted moves from choreographer Kyle Hanagami, who’s worked with BTS, Jennifer Lopez, Justin Bieber and Britney Spears. The decision came after years of efforts by other dancers to secure better ownership of their routines, including Beyoncé and Megan Thee Stallion choreographer JaQuel Knight, as detailed by Rebecca Milzoff in her excellent 2020 Billboard cover story.
SCOTUS SWIFTIES? – Capping a year in which Taylor Swift’s name has dropped on Capitol Hill, at the Department of Justice and on NFL broadcasts, it came up last week during Supreme Court arguments in a major case over social media and the First Amendment, as part of legal hypothetical raised by Justice Ketanji Brown Jackson.
YSL CASE SET FOR TRIAL – After months of delays, a jury was finally seated in the massive criminal case against Young Thug and other alleged members of an Atlanta street gang, clearing the way for a trial to begin later this month. But will it feature rap lyrics as evidence? Stay tuned this week…
STEVEN TYLER ACCUSED AGAIN – The Aerosmith frontman was hit with a second lawsuit accusing him of sexually assaulting a minor decades ago, this time by a woman who says he forcibly kissed and groped her in New York City in 1975 when she was just 17.
AI FAIR USE ARGUMENT – Artificial intelligence firm Anthropic PBC told the U.S. Copyright Office this week that the massive scraping of copyrighted materials to train AI models ought to be considered “quintessentially lawful” – perhaps offering a preview of arguments the company will make in its upcoming legal battle with Universal Music Group (UMG) over those very same issues.
TICKET BOT CRACKDOWN – As reported by Billboard’s Dave Brooks, Sen. Marsha Blackburn (R-Tenn.) announced that she would roll out new legislation to beef up the BOTS ACT — a rarely-enforced 2016 law that outlawed the use of bots to attack ticket sales and jump the line to buy tickets ahead of consumers. If passed, the amendment will create a new forum for online ticket sellers to report successful bot attacks to the Federal Trade Commission, which is tasked with enforcing the statute.
CONTRACT RESTRICTIONS (TAYLOR’S VERSION) – Will trying to prevent the next ‘Taylor’s Version’ backfire on record labels? Following up on Steve Knopper’s reporting on new contractual restrictions pushed by labels in the wake of Taylor Swift‘s massively-successful re-recording campaign, music attorney Chris Castle argues that record companies might want to think twice.
The singer-songwriter’s career-spanning trek set a new playbook for superstar tours.
Oscar- and Grammy-winning composer-producer-musician A.R. Rahman has signed with WME, the agency tells Billboard.
Rahman’s work spans more than 160 film soundtracks and albums in more than half a dozen languages. His music has been featured in movies including Slumdog Millionaire, 127 Hours, Roja, Bombay, Dil Se, Taal, Lagaan, Vandemataram, Jodhaa Akbar and Ponniyin Selvan (I & II). Over the course of his career, he has collaborated with artists including U2, Mick Jagger, Coldplay, Nusrat Fateh Ali Khan, Michael Jackson, Michael Bolton, M.I.A., Vanessa Mae, the Pussycat Dolls, Sarah Brightman, Dido, Hossam Ramzy, Hans Zimmer and Akon. His band also recently enjoyed two sold-out tours: one in the United States in 2022, and the other in Europe this year.
For Slumdog Millionaire alone, Rahman won two Oscars, two Grammys, a Golden Globe and a BAFTA, among other awards.
Rahman’s orchestral compositions have been performed by the London Philharmonic Orchestra, the Los Angeles Philharmonic Orchestra, the Babelsberg Film Orchestra and the Birmingham Symphony Orchestra. In 2017, he was commissioned by the Seattle Symphony to create “The Flying Lotus,” his first composition solely for orchestra.
In addition to music, last year, Rahman directed India’s first-ever virtual reality movie, Le Music, and co-wrote and produced the 2019 film 99 Songs, which premiered at the Busan International Film Festival.
Rahman also works to inspire and nurture new talent via initiatives including the all-women Firdaus Orchestra — supported by United Arab Emirates Excellency Reem Al Hashimy — and the A. R. Rahman Foundation, which is dedicated to providing underprivileged children with music education. The foundation currently funds the KM Music Conservatory and its youth symphony, Sunshine Orchestra.
MGMT signed with Mom + Pop Music, the duo’s new label after a long run with Columbia Records. Mom + Pop will release the band’s fifth studio album, Loss of Life, on Feb. 23. The album is preceded by first single, “Mother Nature,” which is out now. Loss of Life will also include the track “Dancing in Babylon” featuring Christine and the Queens, marking the first-ever feature on an MGMT album. The new LP, the duo’s first since 2018’s Little Dark Age, was produced by Patrick Wimberly and mixed by Dave Fridmann.
New Zealand-Australian singer-songwriter-producer Jordan Rakei signed a long-term global record deal with Decca and Verve Forecast, which just released his latest single, “Flowers.” The Grammy-nominated artist has released a total of four studio albums; he was previously signed to Ninja Tune.
Texas rapper BigXthaPlug signed with Solid Foundation Management, making him the first artist outside of Quality Control Music to join the firm’s roster. Solid Foundation partner Brandon Farmer will co-manage the rapper alongside his current manager, Kyle Wilson. “Solid Foundation is open for business,” said Farmer in a statement on the signing. “There was a previous perception that Solid Foundation Management was exclusive to QC artists, but that’s no longer the case. We are here to work with anyone who is a good fit and is interested in our services.”
Chinese pop star Eason Chan renewed his contract with Universal Music Greater China. The announcement followed the release of Chan’s first studio album in five years, CHIN UP!, on Oct. 27. He has been with Universal Music Group for more than 19 years, first signing to Universal Music Hong Kong’s CinePoly label; he has since released a total of 22 albums and EPs. Chan is managed by Lisa Kan.
K-pop group KARD signed with UTA for representation in North America, South America, the United Kingdom and Europe. The group released its debut project in 2016. Its first mini-album, Hola Hola, hit the music charts in 32 countries only three hours after its release, according to a press release.
Austin Williams, known for his breakthrough song “Wanna Be Saved,” partnered with CAA for booking representation. The Nashville native signed to Missi Gallimore and Jim Wilkes’ T.R.U.T.H. Management Projects/Promotion and indie label Truth or Dare Records earlier this year. He also issued his debut EP, Wanna Be Saved, in September. – Jessica Nicholson
UMG Nashville signed Fort Worth, Texas native and singer-songwriter Louie Thesinger. “Having witnessed Louie’s magnetic charisma translate on stages across this country and watch the rabid fan base he is building, I know that Louie is going to widen the country music audience,” UMG Nashville chair/CEO Cindy Mabe said in a statement. “I am so inspired by Louie’s energy, purpose, and intention to expand the sound of country music through his own personal story and his songs. I am so proud to bring Louie into the Universal Music Group Nashville family!”
L.A.-based indie-pop artist Kacy Hill signed with Nettwerk, which released her new single, “No One,” on Friday (Nov. 3). Hill is managed by Michael Kadziulis of YMU Group; her booking agent is Spencer Pinson at Arrival Artists.
Increasing competition from other international markets is placing the United Kingdom’s long-held success as one of the world’s biggest exporters of music under threat, warns a new report from umbrella trade organization UK Music.
In 2022, music exports contributed 4 billion pounds ($4.9 billion) to Britain’s economy, according to the organization’s annual This Is Music study, which measures the economic impact of the U.K. music industry across live, record sales, publishing, merch and public performance revenue.
That figure is a 60% rise on 2021’s export total of 2.5 billion pounds ($3 billion at today’s currency rates) by Billboard’s calculations, although UK Music says that changes in the way that it collates data means that direct comparisons with previous years are not an accurate measure of growth.
Overall, the U.K. music industry contributed 6.7 billion pounds ($8.2 billion) to the country’s economy in 2022, up from 4 billion pounds in 2021, based upon the gross value estimates of money generated through music sales, concerts, recording studios, touring and music tourism — roughly equivalent to pre-tax profits and salaries.
According to figures released earlier this year by U.K. labels trade body BPI, the global success of Harry Styles, Glass Animals and Ed Sheeran helped British music exports climb to a record high of 709 million pounds ($910 million) in 2022 — the highest annual total since BPI began analyzing labels’ overseas income in 2000.
Whereas BPI’s numbers are based purely upon label trade revenue, UK Music’s export figures comprise all income generated overseas by British music companies and creators, including recorded music, publishing, international touring by homegrown artists and foreign visitors attending U.K. gigs and festivals (so-called music tourism).
UK Music reports that over 37 million people attended live concerts and festivals in the country in 2022, while the total number of people working in the British music industry last year rose to 210,000, up from 145,000 in 2021 when the coronavirus pandemic was still affecting the sector. In 2019, there were 197,000 people employed across the U.K. music business, states the This Is Music report.
Meanwhile, nontraditional revenue generated by audio-visual projects, such as concert films and biopics, as well as income from music-related TV productions and deals with hardware manufacturers, were up 96% year on year, reports UK Music, which declined to provide financial figures, but said it was an example of a small-but-growing income stream as the industry diversifies.
UK Music interim chief executive Tom Kiehl says the sector’s return to growth after the downturn brought on by the pandemic is welcome news, but cautioned that more support is needed from government if the United Kingdom is to maintain its longstanding status as the world’s second-biggest exporter of music, behind the United States.
“The U.K.’s competitors are increasingly well funded and can often count on far more support from their governments,” says Kiehl. He identified South Korea, Australia and Canada as three rival markets where national governments have invested heavily in music and cultural export offices to help grow their overseas markets.
In response, UK Music is calling upon British policymakers to implement a number of measures to boost growth, including tax credits for music businesses and securing a post-Brexit cultural touring agreement with the European Union.
“Otherwise,” warns Kiehl, “we risk the U.K. being left behind in the global music race.”
The United Kingdom is the world’s third-biggest recorded-music market behind the United States and Japan, with sales of just over $1.8 billion in trade value, according to IFPI’s 2022 Global Music Report.