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A judge has rejected Tory Lanez’s latest attempt to avoid sitting for a deposition in litigation stemming from his alleged shooting of Megan Thee Stallion in 2020.
Lanez (Daystar Peterson), who’s serving a 10-year prison sentence for allegedly shooting Megan in the foot during a drunken argument, is a begrudging witness in her civil defamation lawsuit against gossip blogger Milagro Gramz. The Houston rapper (Megan Pete) claims Lanez is paying Gramz (Milagro Cooper) to spread falsehoods about the incident and the 2022 trial.
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Lanez’s lawyers claim deposition testimony could hurt the Canadian rapper’s ongoing appeal of his criminal shooting conviction. But Judge Lisette M. Reid says in a Thursday (Oct. 30) order that it’s “unclear” how that’s possible.
“The focus of Mr. Peterson’s deposition is his relationship with defendant Cooper, not with plaintiff,” writes the judge. “Thus, the court does not see how testimony regarding Mr. Peterson’s communications and relationship with defendant would serve to prejudice his criminal appeal.”
Judge Reid says Lanez must be deposed, and he can assert his Fifth Amendment right against self-incrimination “on a question-by-question basis, the propriety of which will be decided by the undersigned who will be supervising the deposition.”
Reps for Megan and Lanez did not return requests for comment on Friday (Oct. 31).
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Megan’s attorneys have been attempting to depose Lanez for months. Lanez’s first deposition was held at the jail in April, but he was so uncooperative that the questioning had to be stopped after just 44 minutes.
Lanez was held in contempt for this behavior and ordered to sit for a second deposition, this time under a judge’s supervision. He showed up to the courthouse on Sept. 15 with a new lawyer, Crystal Morgan, who this time asserted that Lanez wouldn’t answer any questions at all due to concerns about the appeal.
A third attempt at Lanez’s deposition will be held “at a date agreed upon by all parties,” wrote Judge Reid, who says she may order Lanez to repay Megan’s lawyers for the time they’ve expended on the back and forth.
The deposition battle comes as a Nov. 17 trial date is fast approaching in Megan’s lawsuit against Gramz. The rapper says Gramz has been posting lies about Lanez’s shooting trial, including false information that the gun in question went “missing,” to undermine the guilty verdict and ruin her reputation. Gramz denies any wrongdoing and says all of her social media activity is First Amendment-protected free speech.
Lanez hasn’t been the only difficult witness in the case. Two of his close allies — legal advocate Ceasar McDowell and blogger DJ Akademiks — have also been accused of derailing their depositions with disruptive behavior.
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Music Artists Coalition (MAC), a nonprofit dedicated to advocating for music creators, has responded to Universal Music Group’s new AI deal with Udio, asking questions about how artists will be compensated. “We’re cautiously optimistic but insistent on details,” said Jordan Bromley, leader at Manatt Entertainment and board member of MAC, in a press release put out by MAC on Friday (Oct. 31).
The UMG-Udio deal, which was announced Wednesday night (Oct. 29), is multifaceted. First, it involves a “compensatory” legal settlement for UMG, which sued Udio last summer, along with the other major music companies, for copyright infringement of their sound recordings during Udio’s training process. (Sony and Warner’s lawsuit against Udio is ongoing.)
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It also provides go-forward licensing agreements for UMG’s recorded music and publishing assets, which is said to open up a new revenue stream for the company and its signees who decide to opt in. Those artists and songwriters who participate will be compensated for both the training process of the AI model and for its outputs, according to a source close to the deal.
As part of the agreement, Udio plans to pivot its offerings significantly. In 2026, the company will launch a new platform “powered by new cutting-edge generative AI technology that will be trained on authorized and licensed music. The new subscription service will transform the user engagement experience, creating a licensed and protected environment to customize, stream and share music responsibly, on the Udio platform.” This will include new tools that let fans remix, mashup and create songs in the style of participating UMG artists. It will also allow fans to use UMG artist voice models.
Opting into the Udio deal is not a one-size-fits-all approach. According to a recent interview with Udio CEO Andrew Sanchez about the deal, the company “[has] built and invested an absolutely enormous amount into controls. Controls over how artists’ songs can be used, how their styles can be used, really granular controls…One of the things that you’ll see is we’re going to launch with a set of features that has a spectrum of freedom that the artist can control.”
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One area that Sanchez and UMG’s announcement about the deal did not provide clarity on was how exactly participating artists will be compensated. This is why MAC put out a press release on Friday (Oct. 31) asking exactly what is going on — and noting the organization is only “cautiously optimistic” about the agreement.
As Irving Azoff, top artist manager, entrepreneur, board member and founder of MAC, put it in the announcement: “Every technological advance offers opportunity, but we have to make sure it doesn’t come at the expense of the people who actually create the music — artists and songwriters. We’ve seen this before — everyone talks about ‘partnership,’ but artists end up on the sidelines with scraps. Artists must have creative control, fair compensation and clarity about deals being done based on their catalogs.”
The press release goes on to say that while MAC appreciates that the deal is “opt-in” and with “granular control,” the organization still has questions, which are quoted below:
“Meaningful consent: How do artists actually control what uses they authorize? What happens when multiple songwriters or performers on a single song disagree about participation?”
“Revenue splits: What percentage of revenue goes to artists versus the label versus the AI company when their music is used to train models or generate new works?”
“Data and deal transparency: Was settlement money paid? How will that be distributed to artists? Will artists’ pay-outs for a new revenue stream just be applied to old unrecouped balances? Will artists see exactly how their work is being used within the AI system and have ongoing visibility into its use?”
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“Artist opt-in sounds promising, but participation without fair compensation isn’t partnership; it’s just permission,” said Ron Gubitz, MAC’s executive director, in the press release. “Artists create the work that makes these AI systems possible. They deserve both control over how their work is used and appropriate compensation for its value generation. It’s the three C’s: consent, compensation, and clarity.”
“The music industry is at a crossroads,” Gubitz added. “The decisions being made right now will shape how music gets created, distributed, and monetized for decades to come. That’s exactly why MAC exists — to ensure artists have a seat at the table when those decisions are made.”
Bromley added: “True partnership requires appropriate oversight and remuneration for all involved parties. The industry needs to get this right — for artists, for fans, and for the future of music itself.”
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Fugees rapper Pras Michel must pay a whopping $64 million to the government following his conviction on illegal foreign lobbying and conspiracy charges, a federal judge ruled Thursday (Oct. 30).
The rapper’s lawyers had called such a massive order “grossly disproportionate” to his 2023 conviction, in which Michel was found guilty on accusations that he orchestrated a “foreign influence campaign” to get the U.S. to drop an investigation into fugitive Malaysian financier Jho Low.
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But in the ruling on Thursday, Judge Colleen Kollar-Kotelly said that Michel had “obtained proceeds in the amount of at least $64,923,226 from his offenses,” which included conspiracy, witness tampering and failing to register as an agent of China. The judge’s written opinion explaining her rationale was not made publicly available.
Michel faces sentencing on those same convictions next month, when he could receive a decades-long prison sentence. His attorneys have called for a far lighter sentence of only 36 months. A spokeswoman for Michel did not immediately return a request for comment on Thursday.
Composed of Lauryn Hill, Wyclef Jean and Michel, the Fugees rose to fame in the 1990s with hits like “Killing Me Softly,” “Ready or Not” and “Fu-Gee-La.” After splitting up in 1998, the three each had successful solo careers and mostly stayed separate until recent years, when they’ve attempted multiple reunion tours.
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In 2019, Michel was hit with sweeping federal criminal charges over accusations that he funneled money from Low, the mastermind of the billion-dollar 1MDB embezzlement scheme, to a lobbying campaign aimed at getting the first Trump administration to drop its investigation into the disgraced financier. He was also accused of secretly funneling Low’s money to Barack Obama’s 2012 presidential campaign, and of later trying to influence an extradition case on behalf of China.
In April 2023, following a trial that included testimony from actor Leonardo DiCaprio and former U.S. Attorney General Jeff Sessions, Michel was convicted on 10 counts, including conspiracy to defraud the U.S. government.
Thursday’s forfeiture order was delayed by several months after Pras announced in August that he’d had emergency surgery for colon cancer removal. The August hearing was eventually rescheduled for last week, setting the stage for Thursday’s decision.
Following his sentencing next month, Michel will likely appeal both his sentence and the underlying convictions to a higher court.
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Udio now says it will briefly allow subscribers to download their existing songs following widespread backlash to drastic changes made to the platform following the AI firm’s licensing settlement with Universal Music Group (UMG).
The move comes in response to growing outrage — and even threats of legal action — from users after Udio struck the UMG deal, under which the AI company immediately barred its paying subscribers from downloading their own songs, even those they had created long before the UMG deal.
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In the statement posted late Thursday (Oct. 30) to Reddit, Udio said it would provide a 48-hour window starting Monday (Nov. 3) for all users to download their existing songs. Any songs downloaded during that time will be covered by the prior terms of service that existed before the UMG settlement.
“Not going to mince words: we hate the fact we cannot offer downloads right now,” Udio CEO Andrew Sanchez wrote in that post. “We know the pain it causes to you, and we are sorry that we have had to do so.”
In the Reddit post, Sanchez also tried to explain the reasons for the original change, saying that Udio is a “small company operating in an incredibly complex and evolving space” that had chosen to partner directly with artists and songwriters. “In order to facilitate that partnership, we had to disable downloads,” he said.
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If the download ban is a requirement of the legal settlement with UMG, how can Udio now reverse course and allow users to download their songs? Sanchez said Udio had “worked with our partners to help make this possible.” A spokesman for UMG did not return a request for comment.
Any existing songs that are downloaded during next week’s window will be owned by the users who made them. Under Udio’s terms of service, the company grants all users of the platform — paid subscribers or free users — any ownership rights to their songs, including express permission to use them for commercial purposes. The company does require users of the company’s free tier to include attribution that the song was made with Udio.
The deal between UMG and Udio, announced Wednesday (Oct. 29), will end UMG’s allegations that Udio broke the law by training its AI models on vast troves of copyrighted songs. Under the agreement, Udio will pay a “compensatory” settlement, and the two will partner on a new subscription AI service that pays fees to UMG and its artists, and allows artists to opt in to different aspects of the new service.
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The revamped Udio will be quite a bit different from the current service — a “walled garden” where fans can stream their creations but cannot take them elsewhere. While the new version won’t launch until next year, the firm immediately disabled all downloading on Wednesday, a move that drew predictable backlash from its users, particularly on the company’s Reddit sub.
“This feels like an absolute betrayal,” wrote one Reddit user. “I’ve spent hundreds of $$$ and countless hours building tracks with this tool,” wrote another. “No one warned us that one day, we wouldn’t even be able to access our own music. You can’t just pull the plug and call that a ‘transition.’”
Some Udio subscribers even floated the idea of legal action: “What you have committed is fraud. Just so you understand,” wrote one user. “You may not feel any legal ramifications immediately, but not everyone who used your platform is without resources.”
The window for downloads will kick off on Monday, but it’s unclear exactly when. Udio said in the post that it would “provide the exact starting time and end time” on Friday (Oct. 31), but had yet to do so by Friday afternoon. An Udio spokesperson did not offer more details when reached by Billboard for comment.
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On Wednesday night (Oct. 29), Universal Music Group (UMG) and AI music company Udio announced they had reached a strategic agreement. Importantly, this agreement not only settled UMG’s involvement in the massive copyright infringement litigation the major labels brought against Udio and another AI music company, Suno, last summer, but also paved the way for the two companies to “collaborate on an innovative, new commercial music creation, consumption and streaming experience,” according to the announcement.
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The newly revamped version of Udio is set to debut in 2026, and it will feature fully-licensed UMG sound recordings and publishing assets that are totally controlled by UMG — but only those from artists that choose to participate.
Here, Billboard looks at the deal more deeply and answers some questions that have arisen in the wake of the first-of-its-kind agreement.
Why did UMG and Udio decide to come together and settle this week?
It’s hard to know exactly what happened behind closed doors, but reports that the major music companies had been in talks to settle with Udio — and Suno, which was also sued in a nearly identical lawsuit by the majors — have been circulating since this summer, making it relatively unsurprising to hear that at least one deal has been finalized.
One clue as to why there was incentive to settle here comes from a recent Barclays Research report on the majors’ lawsuits against the AI music firms, which stated that it could be “prohibitively expensive to lose” for Udio, much more than Suno, given the two firms had raised $10 million and $125 million, respectively, at the time the report was published on Tuesday (Oct. 28). Even a tough settlement, the report states, “would likely only mean the disappearance of Udio.”
The timing of the press release about the UMG-Udio deal also arrived the night before UMG’s Q3 earnings call, which took place yesterday (Oct. 30). The company has a history of announcing big news just before earnings calls in general, including one instance when UMG reached an agreement with TikTok the night before earnings in 2024 after a three-month standoff.
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What exactly will this 2026 version of Udio entail?
The new version of Udio will feature a number of tools to allow users to remix, mash up and riff on the songs of participating UMG artists. Users will also be able to create songs in the style of participating artists and use some artists’ voices on songs.
According to Udio CEO Andrew Sanchez, who spoke to Billboard just after the deal was announced, “[Udio is] going to involve all kinds of AI models, like a base model… The best way to explain it, [is it] will have sort of like flavors of the model that will be specific to particular styles or artists or genres. And this, again, provides an enormous amount of control.”
How can UMG artists and songwriters participate, and can they get paid for that?
Yes, UMG artists and songwriters will be remunerated for participating in Udio. According to a source close to the deal, this will include financial rewards for both the training process of the AI model and for its outputs. The details of exactly how that payment will work beyond this are unclear. Sanchez declined to answer a question about whether the model uses attribution (tracing back which songs in a training dataset influenced the outputs of a model) or digital proxies (a selected benchmark, like streaming performance, used to determine the popularity of songs in a dataset against others overall) as a way to determine payment — two of the most often proposed methods of AI licensing remuneration.
This answer is also made more complicated when considering the breadth of AI tools Udio plans to offer on its service. Importantly, artists can pick and choose exactly which Udio tools they “opt-in” to: “We’re going to launch with a set of features that has a spectrum of freedom that the artist can control,” Sanchez said. “There are some features that will be available to users that will be more restrictive in what they can do with their artists or their songs. And then there will be others that are more permissive. The whole point of it is not only education but just meeting artists at the levels they’re comfortable with.”
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Who is the target audience for the newly revamped Udio?
According to Sanchez, it’s fans: “We want to build a community of superfans around creation. As we say internally, it’s connection through creation — whether that’s with artists or that connection with other music fans. We want to lean into that. I think it’s going to be a huge asset for artists and fandoms.”
Are Sony and Warner still pursuing their lawsuits against Udio?
Yes, for now. UMG’s settlement and deal with Udio does not impact Sony Music and Warner Music Group’s lawsuit against Udio for widespread copyright infringement. While some industry onlookers posit that Sony and Warner are more encouraged to settle now that UMG is no longer pursuing litigation against Udio, there’s no indication that these companies are definitely planning to do so yet.
Why are some Udio users upset about this deal?
By doing this deal with UMG, Udio has agreed to a major pivot in its offering to users. Currently, the site is known for helping users make songs from simple text prompts, which they can then export and upload to streaming services, share on social media — or whatever they want to do.
Users are particularly upset because, as part of this deal with UMG, Udio immediately removed its users’ ability to download their work from the service. Angry subscribers gathered on a subreddit to complain. “This feels lie an absolute betrayal,” wrote one user. “I’ve spent hundreds of $$$ and countless hours building tracks with this tool,” wrote another. “No one warned us that one day, we wouldn’t even be able to access our own music. You can’t just pull the plug and call that a ‘transition.’”
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In a statement to Billboard on Thursday (Oct. 30), an Udio spokesperson said that disabling exports on the platform is “a difficult but necessary step to support the next phase of the platform and the new experiences ahead.” On Friday (Oct. 31), Udio relented slightly, writing on Reddit that starting Monday (Nov. 3), the platform will give users a 48-hour window to download their existing songs — and that any songs downloaded during that time will be covered by the terms of service that existed before the UMG deal was signed.
The move to restrict downloads in the long term may prove to be more than just an inconvenience for users — Udio could also be hit with legal claims over it. There could be arguments made that disabling downloads was a breach of the subscription contract that Udio signed with users, or that Udio falsely advertised its services in violation of consumer protection laws. It wouldn’t be the first time this has happened in recent memory: Just last year, Amazon Prime users brought claims like this over changes to the cost of ad-free movie and TV streaming for subscribers.
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The staff at the Atlanta’s Masquerade can’t say for certain if the music venue is haunted, but there are stories – lots of stories.
The sprawling four-room venue first established itself in Atlanta in 1989 – two years after the first venue of its name was opened by the same owners in Tampa – and took over the former DuPre Excelsior Mill at 695 North Avenue that had come to life a century earlier. The mill produced a packing material to fill mattresses and other items (before foam eventually made it obsolete) and, like many 19th century factories, several workers were injured in the production process, and the belt of the mill took the life of at least one man.
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While no one has managed to exchange names with those haunting the various Masquerade venues, no one claims to be specifically visited by mill workers. There’s a woman who was seen by several staff members hanging around the freight elevators at the 695 location. One of Masquerade’s owners Berta Ochs says he was supervising the construction before the venue first opened one night and a leftover coin operated basketball machine started up. He could see a man shooting hoops and after yelling at the figure to leave, Ochs said, suddenly he was gone.
Employees have often felt like they were being watched when no one else was around and one employee who was working the venue’s haunted house Chamber of Horrors says she felt a tap on her shoulder, turned to find no one except a medical instrument from the prop table flung at her feet. There have even been online rumors that Masquerade has vampires.
Greg Green, Elena de Soto, and Brian McNamara.
Josh Martin
“Not to dispel the rumors,” says Masquerade marketing manager Camilla Grayson, “But I think that was because there was a plaster vampire up in the rafters that was left over from an event.”
“There’s also a popular roleplaying game called Vampire of the Masquerade that people go around doing live enactments of,” chimes in Masquerade GM and talent booker Greg Green. “That might have played into that whole vampire rumor too.”
Masquerade has not helped itself in the matter with rooms that denote the afterlife. Since its first Atlanta location, it has featured multiple rooms named Heaven, Hell and Purgatory and referred to them as a trinity of nightclubs. The rooms were stacked with Heaven obviously at the top, Hell on the bottom floor and Purgatory somewhere in-between.
“The upstairs Heaven room was known for the bounciness and sway of the floors,” recalls Green, who has been with the venue for nearly 35 years. “When people would get to jumping in unison and you were downstairs, you could see the ceiling looking like a trampoline. When you hear about people reminiscing, it is like, ‘We were jumping on the trampoline floor in Heaven and we just knew we were about to fall through, but never did.’”
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The venue’s 695 North Avenue location was a behemoth on the streets of Atlanta’s Fourth Ward – with an entirely black stone exterior save for a purple cursive neon sign that read Masquerade. It was an intimidating figure brought to life by founders Ochs, Brian McNamara and Dean Riopelle that attracted all forms of rockers and punks in the early 1990s including Fugazi, The Ramones, Foo Fighters, Radiohead and, of course, grunge legends Nirvana who were paid $200 to play for a room of maybe 50 people, according to Green.
Pay receipt for Nirvana’s 1990 performance at Masquerade.
Elena de Soto
With three rooms to fill, Masquerade was able to take a chance on many bands in their early years including Bjork, N.W.A and Coldplay. Green recalls a young Dave Matthews coming through at the start of his career with manager Coran Capshaw (a now-renowned artist manager who runs Red Light Management) selling the musician’s t-shirts out of his trunk.
In 2016, Masquerade had to leave behind the 695 North Avenue location when ownership sold the building as gentrification (and undoubtedly the historic music venue) made the Fourth Ward a desirable neighborhood to build a mixed-use development. Ownership was looking for another space to house the multi-room venue, when the city of Atlanta stepped in.
“The city wanted to keep us given the cultural institution that we were and [the city] had all these vacant spaces that they said, ‘Hey, is there any of this that you can use, even on a temporary basis,’” Green explains. The space is part of Underground Atlanta, a formerly neglected shopping and entertainment district that first opened in 1969, but the buildings date back to the mid-to-late 1800s when they served as the Georgia Railroad Depot and were a major hub early on for the city. “We didn’t really have a choice at the time. And wound up moving equipment, gear and all the stuff, building out on a small scale what it would take to operate temporarily and it just worked. That was nine years ago and we’ve stayed and we’ve expanded.”
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The Masquerade at Underground Atlanta now features four rooms Heaven (1,450 capacity), Hell (625), Purgatory (300) and Altar (250) connected by a shared courtyard. A fifth venue is expected to open in 2026.
Despite moving to a new location – surrounded by pedestrian-only spaces with shops and art galleries – Masquerade has not lost its spooky factor. Underground Atlanta’s custodial staff refuses to enter certain areas of the entertainment district at night and has heard people talking at night when no one was around. On one of the interior buildings there’s a plaque that says this wall was part of the first Civil War era hospital in Atlanta, “The dead and wounded were brought here,” explains Grayson.
A back hallway that connects all the venues is littered with creepy dolls with burnt-out eyes brought in by operations manager Howie Stepp – though no one knows where he sources the dolls from. Online, fans say they’ve seen a headless confederate soldier that walks around at night, and the courtyard is along Kenny’s Alley, which is named after a man who died in a jousting accident at the Georgia State Fair in the 1800s. That same courtyard is where fans from every room gather between sets to smoke, order some food, grab drinks and interact with music lovers of all genres.
New Found Glory play the Heaven room of Masquerade in 2022.
Elena de Soto
“The courtyard is the great equalizer,” Grayson says. “It’s awesome watching a K-pop fan interact with a ska fan because they’re both coming out of shows at the same time. It’s an awesome mix of people from all walks of life.”
With the ten-year anniversary of the new location looming, Masquerade is reaching new milestones. By the end of 2025, Green says the venue and their company Masquerade Presents, that promotes larger concerts in the city, will have presented a record 800 shows. Despite steep competition from various local venues including the more than 70,000-capacity Mercedes-Benz Stadium, the Live Nation-owned Coca-Cola Roxy and Tabernacle, and the home of NBA’s Atlanta Hawks State Farm Arena, Masquerade has continued to thrive by taking a chance on up-and-coming artists and seeing that goodwill returned.
“We really don’t look at the individual shows as a series of battles to be won or lost,” Green says. “We look at it as one long campaign. If we can come out just a little bit better off at the end of the year than we were at the beginning, then it’s a win.”
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In recent years, they have hosted shows with Japanese Breakfast, Mitski and Doja Cat. Alex G played 10 years ago at the 250-capacity Purgatory, worked his way up from Hell to Heaven and, earlier this month, he returned to Atlanta to play the 22,000-cap Eastern with Masquerade Presents as a co-promoter. Arena act Travis Scott played the Heaven room earlier this year to celebrate the 10th anniversary of his debut Rodeo.
“Part of our ability to maintain over all that time is an attitude of treating people just as well when they’re young and getting their start as we do when they’re superstars,” Green says. “Providing them with amenities they might not get at other small rooms like private green rooms and showers and laundry and all the things.”
“We’re able to take that risk on [rising acts] a second time, because we really believe in the music that people are creating, and not just focused on the numbers and the data. We were actually there. We’re talking to our staff that we’re working it that said this was really cool,” Grayson adds. “We’re like, ‘They are worth having back because they absolutely kicked ass to 30 people.”
Last Month’s Indie Venue Profile: Antone’s in Austin
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Olivia Dean’s sophomore album The Art of Loving, released in late September, is an intimate portrait of matters of the heart, and the highs and lows of romance in your 20s. Now the world loves her back and U.K. industry insiders are blown away as a fresh outpouring of affection gives her a rare shot of breaking America.
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Released via Capitol Records U.K. in partnership with Island Records U.S., The Art of Loving recently peaked at No. 6 on the Billboard 200, and currently remains in the top 10. And this week, its breakout hit “Man I Need” continues to rise on the Hot 100 and is up to No. 8 — Dean’s first-ever Hot 100 top 10 hit — while two other tracks, “So Easy (To Fall In Love)” and “Nice to Each Other,” appear at No. 44 and No. 88, respectively.
Records have tumbled on the U.K’s Official Charts. On release week, The Art of Loving and “Man I Need” concurrently hit No. 1 on the Albums and Singles chart, with Dean becoming the first British female solo artist to achieve the feat since Adele in 2021. This week, Dean has broken a new U.K. chart record with four songs inside the top 10, the first time any female solo artist has achieved the feat and buoyed by her appearance on Sam Fender’s “Rein Me In.”
Dean is no overnight sensation. The BRIT School graduate first appeared as a backing singer with dance group Rudimental, and landed a record deal with AMF (a subsidiary of EMI) in 2019 for OK Love You Bye, her debut EP. Her debut album Messy (2023) scored a Mercury Prize nomination, and alongside an appearance on the BBC’s Sound Of poll the following year, she earned nominations in three categories at the BRIT Awards in 2024.
Now that steady build has exploded into potential global stardom. Next spring, the 26-year-old will headline six nights at London’s 20,000-capacity O2 Arena as part of her sold-out U.K. and Ireland tour, but the campaign is smartly positioned to break across the pond, too. She’s currently the lead support for Sabrina Carpenter’s ongoing arena tour, including five nights at New York’s Madison Square Garden this week. A performance on Saturday Night Live is scheduled for Nov. 15.
Now, with the campaign going from strength to strength, Tom Paul, managing director of Capitol Records U.K., earns the title of Billboard’s Executive of the Week. Here he discusses the canny A&R decisions that supported Dean’s artistry, why she stands out in a world “increasingly shaped by AI” and keeping her well-fed with her favorite snack: chocolate raisins.
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This week, Olivia Dean’s “Man I Need” became her first top 10 hit on the Billboard Hot 100, soaring to No. 8 in its ninth week on the chart. What key decisio did you make to help make that happen?
Partnering with Island U.S. in 2023 was absolutely key — that team is world-class. They completely understand and support Olivia’s artistry, and we’ve been working in lockstep since the release of Messy. We built an ambitious plan for The Art of Loving rollout in late 2024 and really stuck to it. “Man I Need” was quickly chosen as the focus single by Olivia and the team — and when she started performing it across her U.S. headline shows before release, the response was undeniable. You could feel it connecting in the room. Her being back in market now, supporting Sabrina Carpenter, has only amplified that momentum — and honestly, given the commercial and radio plans Island have put in place, it feels like this track still has plenty more room to grow.
Olivia released four EPs and her debut album, 2023’s Messy, before breaking through with The Art of Loving. How have you worked to build her career steadily through the years?
From the start, we’ve always focused on Olivia as an artist with longevity. We’ve been consistent with music releases since 2019, including live albums from the Jazz Café and Hammersmith Apollo, standout sync moments with Bridget Jones and Heartstopper, her work with brands such as Burberry and Adidas, and extensive global touring.
She’s one of the hardest-working artists I’ve ever seen — she’s travelled the world several times over, supported brilliantly by Nickie Owen and the Universal Music U.K. International team. Olivia knows exactly who she is, and we’re all completely aligned on her ambitions. The key is making smart decisions every day and avoiding shortcuts. She’s in this for the long run, and everything we do is built around that.
What specific decisions did the A&R team and Olivia make during the process of writing and recording The Art of Loving?
Willem Ward’s decision to turn an east London house into a recording studio — complete with Olivia’s own piano — was a key part of the alchemy behind the album’s magic. Olivia lived in the space for three weeks, inviting both longterm collaborators and new writers to join her. Having that creative home base in London, in a space that felt completely her own, made a huge difference.
We kept the core team that’s been integral to her journey while bringing in new creative energy from producers like Zack Nahome. And through it all, we followed Olivia’s lead — she set the tone, the pace and the emotional compass for the record.
Over in the U.K., Olivia currently has three songs in the Top 10, plus a collaboration with Sam Fender. How much planning goes into making sure that each single has the push it deserves when they’re all big simultaneously?
The U.K. chart success is an astounding achievement and absolutely one to be celebrated, but we’ve always said it doesn’t matter which song brings you into Olivia’s world — and we’ve always looked at the bigger, global picture before local chart metrics. We’ve had “Reason to Stay” going viral in Southeast Asia while “It Isn’t Perfect” was peaking in the U.K., and “Dive” [from debut LP Messy] was charting in Australia. She’s a true artist in that respect — every one of her songs forms part of the Olivia Dean story. When “Man I Need” was released, we suddenly had 12 songs in the U.K. Spotify Top 200, spanning her entire catalogue from 2019’s OK Love You Bye right through to The Art of Loving.
While meticulous planning goes into every rollout, there’s no accounting for those unexpected moments. Constant communication with the team — and the willingness to pivot, or sometimes to simply let things grow organically — is crucial. Olivia is an incredibly intuitive artist; she just knows when a song needs attention. Her COLORS session shining a light on “A Couple Minutes” was a perfect example of that instinct at work.
Olivia first broke in the U.K. and is now seeing gains in the U.S. How did you work with your counterparts in the U.S. to set her up for success in the market?
It really comes down to forward planning, consistent communication and talking through every decision with a global perspective. We’re always looking at each move through that lens — understanding the importance of Olivia being in market, aligning on our ambitions, but also making sure we enjoy the process. At the end of the day, we’re a team that genuinely gets on, loves music, and loves working together.
Breaking British acts in the U.S. and globally has been something of a concern for the industry lately, but the trend appears to be bucking. Why do you think audiences have connected with Olivia?
Audiences are craving honesty and authenticity. In a world increasingly shaped by AI, Olivia’s music feels deeply human — soulful, witty and emotional. She represents a new generation of artists redefining British music through intimacy and integrity. Her live performances are truly exceptional; she connects in person the same way she does online. There’s an element of old-school glamor and timelessness in her presentation, but always with her own modern, individual twist. And, of course, the pure quality of her songwriting is second to none.
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How have you been able to leverage TikTok for The Art of Loving’s singles?
TikTok has been a huge part of Olivia’s discovery — not through trends or gimmicks, but through people being genuinely transfixed by the joy of her performances or using her lyrics to soundtrack their own lives. We’ve built every key promo moment around authenticity rather than virality.
The best part is that her biggest moments on the platform have always come from fans, not marketing — and that’s exactly how you know you’ve got a special artist. One of our current trending sounds is simply Olivia explaining the concept behind The Art of Loving — I’ve honestly never seen something like that before, and it’s a perfect example of how her storytelling drives discovery.
Between chatter for a Grammy nomination, an upcoming SNL performance and a massive tour in 2026, how do you position Capitol U.K. to support Olivia on this next phase of the campaign?
Although Olivia’s trajectory this year has been nothing short of explosive, it’s important that we keep the momentum going — there are still so many people yet to discover her and such a rich catalog for them to explore. We have ambitious longterm plans in place, but our job is to make sure Olivia can scale globally without losing the intimacy that defines her.
Keeping our small, focused team at Capitol U.K., led by Jo Charrington, allows us to make every decision intentionally and with care. And, of course, making sure Olivia has a steady supply of chocolate raisins — an absolute essential.
Trending on Billboard
In today’s music economy, where streaming royalties remain thin and ticket prices continue to escalate, one of the fastest-growing and most resilient sectors is merchandise — and few companies are as prominent in the space as Universal Music Group’s wholly owned Bravado, which oversees the world’s largest music merchandise operation.
Bravado aims to unite artists and fans through products that aspire to be more than souvenirs, and at the center of its machine is its president, Matt Young. A 25-year merchandising veteran who joined Bravado four years ago, Young has shepherded the company through an era of unprecedented demand and logistical complexity, helping Bravado grow into a revenue engine that UMG says now generates over $900 million in annual business. But those top-line numbers tell only part of the story.
“We’re building bridges,” Young says, “allowing fans to touch something physical that represents the emotional connection they have to the music.”
Matt Young will participate in a panel at Billboard‘s Live Music Summit, held Nov. 3 in Los Angeles. For tickets and more information, click here.
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Young’s path to Bravado traces the broader arc of the merch industry. He began at Roadrunner Records in the late 1990s, when the label had started to flirt with what would become known as “360 deals,” which bundled merchandising with recording and touring rights. From there, he spent time at an independent merch company before moving on to Warner Music and helping it build its merchandise division. “I’ve seen this industry from every angle: indie, major, startups,” he says.
By the time Young joined Bravado in 2021, the merch sector had begun to mature into a sophisticated global business with its own supply chains and sustainability strategies. In his role, he oversees customized blueprints for artists who range from global superstars like Billie Eilish and The Rolling Stones to emerging bands on the club circuit. About one-quarter of Bravado’s roster is non-UMG acts, and the company’s model spans from tour merch sold directly at concerts to retail partnerships with American outlets like Hot Topic and others in Europe and Asia.
“Tickets and T-shirts,” Young muses, are now twin pillars of the touring economy, with some artists selling hundreds of thousands of dollars’ worth of items in a single night. For certain acts, particularly those with deeply engaged fans, the merch table rivals the box office as a source of income. This shift has also forced the industry to rethink product design, moving away from one-size-fits-all T-shirts toward fashion-forward collections, sustainable fabrics, upcycled inventory, exclusive colored vinyl, collectible collaborations and even action figures.
Billie Eilish posing with her merchandise at the Billie Eilish x American Express Hit Me Hard and Soft Pop Up on May 8, 2025 in Berlin, Germany.
Marcus Lieder
Meanwhile, the evolution of VIP experiences has further blurred the line between merch and fan engagement. Bravado’s premium programs for artist tours range from simple early-entry packages to elaborate meet-and-greet activations that command thousands of dollars. For bands like Pierce the Veil, VIP passes that grant barricade access and exclusive goodie bags have become essential fan experiences, while legacy acts like Def Leppard and KISS have offered photo ops and once-in-a-lifetime perks.
Yet challenges remain. The company must navigate tariffs and geopolitical disruptions to supply chains and shipping routes while managing its inventory and combating bootleggers — both the ones who have long hawked counterfeit shirts outside arenas and those in the Wild West of digital merch, where Instagram scammers selling fake band shirts is an ongoing issue. For Young, though, these obstacles underscore the stakes. In his view, merch is not only about revenue diversification but also about cementing culture through everyday objects that can transform passive listeners into active community members. Merch — and Bravado’s products — are both commerce and cultural currency. “This isn’t just what I listen to,” Young says. “It’s who I am.”
How big is Bravado’s business today?
Universal’s earnings reports show that merchandise generated north of $900 million last year. It’s a substantial piece of UMG’s overall revenue, and it means our side of the business gets attention at the highest levels.
You often describe merch as more than just souvenirs. What do you mean by that?
Music creates an emotion, and merch is the last tangible thing you can hold, wear or display that represents that feeling. A vinyl record — even for someone without a turntable — can be merch. A hoodie or a T-shirt is an identifier: It says, “This is who I am, this is the culture I belong to.” That’s more powerful than a simple transaction.
KISS posing with fans during a VIP experience on the band’s End of the Road Tour in 2023.
Keith Leroux
What does your job look like week to week?
It’s a mix. We run teams in cities across the globe — New York, L.A., London, Berlin, Tokyo, Sydney, Madrid, Nashville. So there’s operational management. But there’s also signing new artists, pitching them ideas, collaborating with labels and making sure our products fit each fan base. We also spend a lot of time on sustainability: upcycling leftover inventory, using recycled materials and building new processes to reduce waste.
How does upcycling work?
We partner with a company called Hallotex. They take old tour stock — unsold shirts, tote bags, whatever — break down the fibers and respin them into new cotton. That gets turned into new blank [shirts] for fresh merch. Or maybe it’s taking old tote bags and turning them into a blanket. It’s about turning excess into opportunity and cutting down on the warehouse full of leftovers that used to define this business.
How do the economics of merch work for artists?
There are three main buckets: tour sales, online stores and retail. On tour, there’s usually a truck following the band with inventory, and most of that money goes directly to the artist on a net-split basis. Online and retail work more like a royalty system since we handle production and logistics. Across the board, the splits are heavily in the artist’s favor — often 80% to 90% after costs. It’s often the No. 2 source of revenue [for artists] after ticket sales. It’s not unusual for a major tour to transact hundreds of thousands of dollars in merch in a single night.
What makes for a successful merch strategy?
Culture. If a band has a lifestyle built around them, merch thrives. Look at Billie Eilish, who insists on sustainability and explains it to fans every night. Or Olivia Rodrigo, who wore her own merch onstage. When the artist truly believes in it, sales follow. It becomes part of their identity and their fans’ identities.
What kinds of products are trending now beyond T-shirts and hoodies?
Exclusive vinyl colorways for tours, blankets for amphitheaters, memorabilia books like Olivia Rodrigo’s, collectible action figures like we did for Rihanna, Slipknot’s masks and jumpsuits. It’s all about matching the lifestyle of the artist with the passion of the fan.
Rihanna collectible action figure, “Rhenna”.
Courtesy of Bravado
How do global challenges — tariffs, Brexit, supply chain issues — affect you?
They definitely add complexity. Brexit alone changed how we move goods in and out of Europe. Tariffs can impact pricing and margins. But we have logistics teams built to handle that. We try to be nimble and find ways to keep delivering.
What about risk? Not every product is going to be successful. How do you deal with demand uncertainty?
The key is smart inventory control. We measure sales every night on tour and adjust orders quickly so we don’t get stuck with piles of leftovers. Years ago, I inherited a warehouse in Nashville that was literally two football fields wide full of unsold merch. That doesn’t happen anymore. We recycle, upcycle and design smarter so we’re not flooding the market. And when there is excess, we’ll sometimes move it online for fans who couldn’t get to the show.
How much do fashion trends dictate what you create?
A lot. Kids today don’t want the same cuts we sold 10 years ago. Right now, shorter, wider shirts are in. A few years ago, it was skinny fits and super-thin fabrics. Hip-hop audiences might prefer heavyweight blanks, while pop audiences want pajamas or skirts. It’s about curating for each fan base — answering their call rather than handing them a generic black T-shirt.
Machine Gun Kelly wearing a shirt from the collection he collaborated on with his hometown football team, the Cleveland Browns, at the start of the current football season.
Sam Cahill
Do you work outside music, with comedians or podcasters?
Yes. We do VIP and merch for Kevin Hart, and we also work with Shane Gillis, who’s one of the biggest comedians in the country right now. Comedy is different — comedians don’t pile into vans for long tours; they fly in for weekends. But they have catchphrases and bits that translate perfectly to merch. We also work with YouTubers and media personalities if it makes sense for our demographic.
Do macroeconomic shifts — inflation, politics, consumer confidence — affect your numbers?
On tour, not really. Since COVID, merch numbers have been the highest we’ve ever seen. People are celebrating being back in shows and merch is part of that. At retail, yes, you see slowdowns when inflation hits or tariffs drive up prices. But live is resilient. People are buying hoodies, vinyl and collectibles as part of the celebration of going to a concert.
Bootleggers have been around forever. Are they still a problem?
Always. If you’re buying from a guy in the parking lot, it’s not legit. And while the shirts might be cheap, they fall apart. But there’s also a fascinating subculture of vintage band tees. Original Nirvana or Nine Inch Nails shirts from the ’90s can sell for thousands of dollars today. That market is booming, and in some ways, it fuels demand for new designs, too.
Looking ahead, where’s the growth?
Digital. We’re learning as we go in video games and online platforms — it’s still the Wild West. There’s also a fight against online piracy, with fake ads on Instagram and Facebook. Beyond that, it’s about converting casual fans into superfans with unique, culturally relevant products. At the end of the day, it’s about making sure fans feel closer to their favorite artists.
This story appears in the Oct. 25, 2025, issue of Billboard.
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Universal Music Group and Udio have settled their legal battle by striking a deal for a fully-licensed artificial intelligence music platform. But the broader litigation involving rival AI firm Suno and both Sony Music and Warner Music is still very much pending.
The deal, announced Wednesday, will end UMG’s allegations that Udio broke the law by training its AI models on vast troves of copyrighted songs. Under the agreement, Udio will pay a “compensatory” settlement and the two will partner on a new subscription AI service that pays fees to UMG and its artists, and allows artists to opt in to different aspects of the new service.
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But that agreement will not resolve the entire legal battle, in which all three majors teamed up last year to sue both Udio and Suno — the other leading AI music firm — for allegedly “trampling the rights of copyright owners” by infringing music on an “unimaginable scale.”
For now, Sony and Warner will continue to litigate their case against Udio, but a settlement like the one struck by UMG obviously creates a framework for them to reach a similar deal. The revamped Udio 2.0 will not be an exclusive UMG partner, according to sources close to the situation — meaning it’s able to strike similar catalog licensing deals with Sony and Warner, as well as any other parties.
Udio has ample incentive to do so. Past experience has shown that music licensing for tech platforms is something of a zero-sum proposition; it often doesn’t work for users if you have glaring gaps in your catalog of songs. Spotify wouldn’t be nearly as ubiquitous if it were missing catalogs by Taylor Swift, Drake or The Beatles, while TikTok’s standoff with UMG last year ended up impacting non-UMG recording artists like Beyoncé and Adele due to rights being owned by different companies.
In striking the deal, Udio has also effectively put its cards on the table: it wants to be the music industry’s AI good guy. Though not legally impossible, it’s hard to argue in court that you don’t need training licenses and artist consent while touting the benefits of both in press releases. Udio has also already made concrete changes to its platform, including controversially disabling downloads for its existing subscribers — a further sign that it’s no longer looking to fight it out.
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It’s worth noting that the settlement makes for odd bedfellows in any ongoing litigation. The same team of lawyers that repped UMG in its claims against Udio — now settled with a first-of-its-kind partnership — is also representing competitors Sony and Warner as they continue to sue that company. Ditto for Suno, which is defended by the same team of attorneys as Udio, which just agreed to sign a licensing deal that’s antithetical to Suno’s core argument that no such deals are needed.
But such situations are par for the course for cases like these, where industry rivals team up for a legal case, and each company on both sides almost certainly signed agreements waiving any legal right to argue that their lawyers have a conflict of interest.
The case against Suno, on the other hand, looks more likely to keep going. All three majors are still suing that company, and Suno has long been seen in industry circles as more the more combative of the two. One can’t imagine that Suno’s will to fight will be reduced by the Udio deal; if anything, it has a clearer runway to AI music dominance now that its largest text-to-audio rival has effectively left the space to cultivate its own walled-off garden.
The Suno lawsuit remains at the earliest stage, where a defendant will file a motion to dismiss a case, which is typically the first big ruling in a civil litigation. If both sides decide to fight it out, the case and resulting appeals could go on for years into the future. But the key battle lines of the litigation are already clear.
The multi-million-dollar question is whether training AI platforms like Suno on millions of unlicensed copyrighted songs counts as “fair use,” a legal doctrine that allows for the reuse of protected works in certain circumstances. That issue is also at the heart of dozens of other lawsuits filed against booming AI firms by book authors, news outlets, movie studios, comedians and visual artists — meaning it might really be more of a trillion-dollar question.
Can Suno prevail on that point, making Udio look silly for settling so early? The proverbial jury is very much still out.
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One federal judge, ruling on a major case against Anthropic, sided resoundingly with AI firms, saying that unlicensed training was clearly a fair use because it was no different than a human writer taking inspiration from copyrighted books they had read. But another judge ruled that such training would be illegal “in many circumstances” and that AI firms expected to generate “trillions” in profits “will figure out a way to compensate copyright holders.”
A separate, emerging flashpoint in the case is whether Suno broke the law by “stream-ripping” its training songs from YouTube. That’s a key issue in the wake of a court ruling this summer that said AI training on copyrighted works itself is fair use, but that using illegally-obtained works to do so could lead to billions in damages for AI firms.
In the wake of this week’s Udio settlement, the record labels likely see that deal as setting a helpful precedent: “See, AI companies do need licenses to train their models — Udio just took one.” And in that same vein, when it comes to that all-important courtroom battle over fair use, those same music companies likely view this week’s Udio deal as potential legal ammo.
A key factor in the fair-use analysis is whether exploiting a copyrighted work for free caused market harm — whether it hurt the ability of the original author to monetize their own creative output. A major licensing deal with a direct competitor would seem to be a very obvious market that would be harmed by the conduct of Suno, which says it can build its AI models without such deals.
But that argument has already been rejected in both of those earlier fair-use rulings. Even for the judge who said AI training would be illegal in most circumstances, that kind of argument would be “circular” — since essentially any copyright owner could argue that the specific thing they’re suing over is a lost market opportunity. That means the Udio deal might help the labels in the business world and the court of public opinion, but likely not in actual court. For now, time will tell.
For deeper reading, go check out the full lawsuits against Suno and Udio, and go read the responses from Suno and Udio. And stick with Billboard for updates as the cases move ahead.
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Stacey Tang, co-president of RCA Records UK, has been appointed chair of the BRIT Awards 2026 committee as the ceremony moves to Manchester’s Co-op Live for the next two years — marking the first time in nearly 50 years the BRITs will be held outside London.
Tang will oversee all aspects of the show’s creative direction, working alongside representatives from major and independent labels, BRITs TV and the BPI. Sony Music UK will lead the committee from 2026 to 2028, following Warner Music UK’s tenure under Damian Christian.
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Tang, a Billboard UK Power Players list honoree who was promoted to co-president of RCA UK in early 2023, has played a key role in the label’s recent success with artists such as Cat Burns and Myles Smith.
She joins a creative team including Misty Buckley, Phil Heyes, Sally Wood and Maggie Crowe. Speaking on the news, Tang said, “As a massive music fan I always watched the BRIT Awards growing up, but revisiting the shows through the lens of chair has given me a totally different perspective. Being inspired by the spectacle and show as a young person, now motivates me to create something that feels important nationally and globally, while capturing the brilliant and eccentric nuance of British music and culture.
Tang added, “The decision to move to Manchester has been met with amazing feedback from the local community and the industry. To oversee a show that’s doing something for the first time feels energising but ultimately, we also want to inject fun into the proceedings … and people in Manchester know how to have fun!”
The BRITs also announced several category updates: the Rising Star Award reverts to its original name, Critics’ Choice, and Best New Artist becomes Breakthrough Artist. Eligibility criteria have been tightened across major categories, requiring higher chart performance. Nominees must now have a top 30 album or two top 20 singles, while genre categories maintain existing standards. The Mastercard Album of the Year must also reach the top 30. These changes aim to better reflect artist impact and chart success.
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Nominees will be announced in January, with voting handled by a panel of industry professionals and, in recent years, the public for genre categories. The 2026 ceremony will take place on Feb. 28 at Co-op Live, a 23,500-capacity venue opened in 2024, signaling a new chapter for the BRITs and its commitment to celebrating British music across the country.
Check out a full rundown of this week’s staffing news below.
Veep x5 (BMG)
Image Credit: Colleen Hayes
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