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Randy Goodman, who has been chairman and CEO of Sony Music Nashville since 2015, will retire at the end of 2024.
“Thank you to Randy for leading our Nashville company through the last nine years and providing some of the biggest new superstars in the genre of country music,” Sony Music Group Chairman Rob Stringer said in a statement announcing the news. “These artists are part of his legacy, and he should be proud of that. We look forward to building on the strong base he and his team have set up for the future.”
“Thank you to Rob for his leadership and support throughout my entire time at the company,” said Goodman, who has also overseen Sony Music’s Christian music enterprise, Provident Entertainment, during that period. “The Sony Music Nashville and Provident Entertainment teams are some of the finest executives I’ve had the privilege of working with over my many years in this business.
“There are too many people to thank specifically who helped and supported me along the way: my family foremost for their support and grace in letting me stay with it all these years,” he continued. “Looking back over my career’s arc, I am humbled and honored to have had the privilege to work with the artist legends I have; and as importantly, the teams I’ve been privileged to work with and lead. As excited as I am for what’s next no doubt it is bittersweet. It’s all been a gift.”
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At Sony Music, Goodman and his team have shepherd the careers of stars Luke Combs, Kane Brown, Maren Morris, Megan Moroney and Nate Smith, as well as key breaking artists including Mitchell Tenpenny, Kameron Marlowe, Corey Kent and Morgan Wade among others.
Goodman, a perennial on Billboard’s Country Power Players list, spent more than 35 years as a pillar in the Nashville music community.
Goodman’s extensive career includes 16 years at RCA Records, where he spent five years as senior vp, global marketing for RCA in New York prior to returning to Nashville. He also served as executive vp and GM of the RCA Label Group in Nashville, which would later become known as Sony Music Nashville. While at RCA, he worked with such artists as Waylon Jennings, Charley Pride, Alabama, Kenny Chesney, Dave Matthews Band, Wu-Tang Clan, Dolly Parton, Clint Black, Keith Whitley and The Judds.
In 1997, Goodman opened Lyric Street Records for the Walt Disney Co., where he stayed until 2010, working with Rascal Flatts, Aaron Tippin and American Idol finalist Josh Gracin.
Goodman is a former president and chairman of the CMA Board and a current member. He also co-chaired the Music City Music Council with former Nashville Mayor Karl Dean and is a board member of the Country Music Hall of Fame and Museum. In 2019, he was named the Presidential Award recipient for outstanding executive achievement by Music Biz.
No word yet on a succession plan.
This is The Legal Beat, a weekly newsletter about music law from Billboard Pro, offering you a one-stop cheat sheet of big new cases, important rulings and all the fun stuff in between.
This week: Diddy faces a sweeping criminal indictment that accuses him of decades of sexual abuse; Miley Cyrus gets hit with a copyright lawsuit over allegations that her chart-topping “Flowers” infringed a Bruno Mars track; Eddy Grant wins his case against Donald Trump over the use of “Electric Avenue” in a campaign video; and much more.
THE BIG STORY: Diddy’s Downfall
Less than a year after news broke about a civil lawsuit containing brutal accusations of sexual abuse against Sean “Diddy” Combs, the other shoe has finally dropped.
The once-powerful rapper was arrested in New York City on Monday night on federal racketeering and sex trafficking charges. When prosecutors unsealed the indictment on Tuesday, they detailed allegations of a sprawling criminal operation with a single aim: “fulfilling the personal desires of Combs, particularly those related to sexual gratification.”
“For decades, Sean Combs … abused, threatened and coerced women and others around him to fulfill his sexual desires, protect his reputation and conceal his conduct,” the indictment reads. If convicted of the charges, Combs is facing a minimum sentence of 15 years in prison and a maximum of life behind bars.
Later on Tuesday, Combs was arraigned in federal court and denied bail, leaving him in jail until an eventual trial. The judge said Diddy posed a flight risk and was potentially a danger to others, swayed by arguments from prosecutors that he was a “serial abuser” who had a history of both violence and witness intimidation.
In many ways, the charges against Diddy mirror those against R. Kelly, who was sentenced to 30 years in prison in 2022 over a decades-long scheme to abuse underage women.
Like Kelly, prosecutors are targeting Combs under the Racketeer Influenced and Corrupt Organizations Act, a federal statute that bans criminal enterprises composed of multiple people. While RICO is best known as a tool to fight mobsters and drug cartels, the Kelly case proved that it can be equally effective at targeting a superstar musician who used his fame and money to build what amounts to a criminal organization – only one aimed at facilitating sexual abuse.
And like the Kelly case, the indictment of Combs has led to tough questions about why it took so long for law enforcement to act. When asked directly at Tuesday’s press conference, Manhattan U.S. Attorney Damian Williams demurred: “I can’t tell you why it took so long. I think the better focus is on the fact that we are here today and we are committed to making sure that justice is done.”
For more on the case, go read our full story on Combs’ indictment, including access to the charging documents and statements from prosecutors, as well as our coverage on the bail hearing. And stay tuned as the case unfolds, because Billboard will be keeping you updated with every development.
THE OTHER BIG STORY: I Can Write My Own Songs?
Nearly two years after fans speculated that Miley Cyrus’ chart-topping “Flowers” was making pointed references to Bruno Mars’ “When I Was Your Man,” a company that owns part of the Mars song is suing her for copyright infringement. The complaint was filed not by Mars himself but by an entity called Tempo Music Investments that bought a share of the copyright to his song from one of its co-writers. In it, lawyers for that group claim the two songs have “striking similarities.” Whether or not they’re “striking,” the songs have clear connections. In the time-honored tradition of an “answer song,” Cyrus inverted Mars’ lyrics and seemed to repeatedly rebut them – in one instance telling fans “I can buy myself flowers” when Mars said “I should’ve bought you flowers.” The reason for the references? Mars’ song was apparently a favorite of Cyrus’ ex-husband Liam Hemsworth, and the theory goes that her repeated allusions were a reference to their split. At the time, legal experts told Billboard that Cyrus was likely not violating copyrights simply by using similar lyrics to fire back at the earlier song. This week’s lawsuit says the similarities go well beyond the lyrics, including “melodic and harmonic material,” “pitch ending pattern,” and “bass-line structure.” But experts remain skeptical. To understand why, go read our full story, including comments from copyright lawyers and access to the full complaint filed against Cyrus.
Other top stories this week…
‘ELECTRIC’ INFRINGEMENT – A federal judge ruled that Donald Trump infringed copyrights by using Eddy Grant’s iconic “Electric Avenue” in a 2020 campaign video without permission. Trump claimed that he made legal fair use of the song by using it in a video attacking Joe Biden, but the judge called it something else: “wholesale copying of music to accompany a political campaign ad.” Up next: A ruling on how much Grant is owed in damages. MORE DIDDY -Tuesday’s indictment overshadowed everything else, but it wasn’t the only Diddy Law story from the past week. The rapper was hit with a new civil lawsuit from Dawn Richard, a winner of MTV’s Making the Band who says he subjected her to years of “abuse and exploitation.” He also moved to set aside a $100 million default judgment won by a Michigan inmate, arguing he was never served with the “frivolous” sexual assault allegations and would have easily defeated them if he had been. DOLAN DEPOSITION – A federal judge ruled that Madison Square Garden owner James Dolan must sit for a deposition over the infamous 2017 ejection of ex-NBA player Charles Oakley from the Manhattan arena, ruling that the CEO “had a courtside seat” for the incident. Defense lawyers argued that Dolan, who also controls the Las Vegas Sphere and Radio City Music Hall, shouldn’t be personally dragged into a deposition, but a judge said the exec “likely possesses relevant knowledge that cannot be obtained from other witnesses.”RATE DEBATE – BMI filed a rate-setting case against SiriusXM in federal court after they failed to reach a deal during more than two years of negotiations, arguing the radio company is “no longer a startup” and must pay more to songwriters. Among other things, BMI pointed to SiriusXM’s increasing reliance on internet streaming rather than old-school satellite radio. “Digital music services pay higher rates to BMI than satellite radio, and the new SiriusXM rate should reflect this expansion of digital performances.”TAYLOR ENDORSEMENT – When Taylor Swift endorsed Kamala Harris for president, the singer said she was spurred to action by her fears about artificial intelligence — namely, an incident last month in which Donald Trump posted AI-generated images that falsely claimed the superstar’s support. Experts told Billboard at the time that Swift could have sued Trump, but they predicted (accurately, it turns out) that the star would probably just fight Trump’s fakery with a legitimate endorsement of her own.PHARMA FIGHT – Johnson & Johnson was hit with a copyright lawsuit accusing the pharma giant of “rampant infringement” of instrumental music in YouTube and Facebook videos. Associated Production Music (APM) – a joint venture of Sony Music Publishing and Universal Music Publishing — claimed J&J released nearly 80 different internet videos featuring unlicensed music from its catalog.
Universal Music Group opened up about how the company plans to keep growing in amid an evolving streaming landscape on Tuesday at the company’s capital markets day. Held in the storied Abbey Road studios in London, UMG’s c-suite and various executives from Republic, Interscope, Virgin Music Group and more described how they build a world around superstars like Taylor Swift, The Weeknd and Olivia Rodrigo, and how they’ve launched new acts like the Afrobeats star Rema.
The crowd of mostly financial industry analysts and investors also got an overview of the collectibles UMG hopes superfans will open their wallets for, its talks with Spotify about higher-priced premium subscription plans, and it’s new strategy to keep streaming revenues growing by an 8-10% compound average growth rate until fiscal year 2028.
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Streaming 2.0
Despite industry reports that new streaming subscribers are hard to find in developed markets and that streaming growth rates in smaller music markets like Brazil, Italy and Germany are besting major markets like the U.S., UMG Chairman and Chief Executive Officer Lucian Grainge gave an overview of UMG’s new strategy — dubbed Streaming 2.0 — to get more revenue out of streaming.
“The addressable market — in both established markets and fast-growing high potential music markets — is massive,” Grainge said, referring to streaming subscriptions. “We expect more than a billion subscribers by the end of the decade, and we constantly ask ourselves, ‘How long could it take us to get to 2 billion?’”
“While streaming has delivered robust growth to UMG for over a decade, Streaming 2.0 will deliver a new age of innovation, consumer segmentation, geographic expansion and greater value through both subscriber and [average revenue per user] growth,” Grainge said.
The strategy relies in part on increasing the number of streaming subscriptions in developing markets where UMG says subscribers meaningfully contribute to monthly trade average revenue per user. Less than half of people in established markets have streaming subscriptions, with less than 25% of the population in Japan holding subscriptions, UMG chief financial officer Boyd Muir said.
UMG said it also expects a new wave of subscribers in these markets to come from a second cohort of older listeners starting up subscriptions and younger, digitally native music fans getting older and spending more on their streaming subscriptions. They also expect to target audiobook listeners and satellite radio subscribers for music streaming subscriptions.
Super premium streaming subscriptions
UMG’s Streaming 2.0 strategy also relies on innovation in streaming, possibly like the development of high definition streaming plans like the one Spotify‘sDanielEk hinted in June is on the horizon. Ek said that “delux” subscription could cost around $17-$18 per month for a single account.
UMG is in advanced talks to partner with Spotify on the development of that higher-priced subscription plan, Muir said Tuesday. During his presentation, UMG chief digital officer Michael Nash compared it to “another exciting” example of higher priced subscription plans — Tencent Music Entertainment’s super VIP tier, which costs five times as much as the standard tier.
Muir said “a double digit percentage” of TME’s subscriber base signed up for the super VIP plan. UMG’s own research tells it that 23% of current streaming subscribers would pay more for a “better music experience.”
Monetizing superfans
UMG execs spoke admiringly of the good old days when superfans lined up outside stores to spend gobs of money on Michael Jackson and Shania Twain CDs. The reason why? Devotees of artists in prior decades spent more per capita on music, merchandise, concert tickets and collectibles than streaming-era fans.
“Superfans, the most avid 20-30% of all music listeners, once drove over 70% of recorded music spending,” Muir said. “Streaming monetizes them, but not nearly as well in the past. This is an enormous opportunity. We are seeing dramatic growth in revenues that are complimentary to spending.”
He was referring to premium music — vinyl, collectible CDs and cassettes — and merchandise collectibles. UMG has seen its revenues from products sold directly to consumers through some 1,300 odd online stores grow at a 33% compound annual growth rate in recent years.
When something like a $55-Olivia Rodrigo Stanley Cup gets sold, UMG collects as much information as it can, and the purchaser becomes one of the 100 million fans in what Muir referred to as “our owned audience.”
Kaz Kobayashi is stepping down as president and CEO of Warner Music Japan after a decade in the role, the company announced on Wednesday (Sept. 18). His successor will be announced soon, and he is currently working with Dr. Kenji Kitatani, the newly appointed chairman of Warner Music Japan, on a transition plan. Kobayashi, who […]
Townsend Music, a U.K.-based distributor and direct-to-consumer retailer, has been acquired by Artone, a Dutch business with a portfolio of companies that caters to the physical music marketplace. Terms of the deal were not disclosed.
Townsend Music founder Steve Bamber called the acquisition “a clear opportunity to push its European expansion strategy forward quickly, with Artone’s well established sales, distribution and manufacturing facilities already in place.”
Artone can quickly scale up and meets its goal of becoming a global D2C company, according to sales director Bruce McKenzie. “Artone’s suite of services from vinyl manufacturing, EU physical distribution, and label services gives us perfect synergy to offer both our D2C clients and super-fan customers a super charged service,” he said in a statement.
Artone was formed in 2022 from the merger of Bertus Distribution and Record Industry, a vinyl pressing plant based in Haarlem, Netherlands. The portfolio of companies also includes Sound Factory, which provides artists and labels with solutions to sell exclusive content directly to consumers; two labels that release music in physical formats, Music on Vinyl and Music on CD; and V2 Benelux, which provides label services in the Netherlands, Belgium, France and Germany.
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“The acquisition is another welcome step for Artone’s continued expansion of its service portfolio and gives us presence in the UK market,” CEO Jan Willem Kaasschieter said in a statement. “This acquisition strengthens our position as a global leader in physical music distribution. We’re excited about the opportunities this will bring and look forward to driving the future of physical music together, developing further global reach and innovative solutions for the benefit of the music industry.”
Physical music sales continue to show strong growth as streaming takes a larger portion of the global market. In the United Kingdom, vinyl sales grew 13.5% and CD sales improved 3.2% in the first half of 2024, according to the Entertainment Retailers’ Association.
With vinyl sales continuing to rise and streaming growth slowing, the music industry is putting increased focused on reaching “superfans” willing to pay more for premium experiences and tangible products. The unmet opportunity to monetize superfans was a key talking point in Universal Music Group’s Capital Markets Day presentation on Tuesday (Sept. 17). “We’re creating and monetizing new ways to meet the superfans pent up demand for products, experiences and access that brings them closer to the music and to the artists that they love,” said CEO Lucian Grainge.
Warner Music Group CEO Robert Kyncl has also made superfans a priority during his tenure. “One of the most important things is to figure out a direct relationship with the most valuable fans,” Kyncl said at the Morgan Stanley Technology, Media and Telecom Conference on March 6. “Because it’s not only important to monetization and new revenue stream, but it’s also important to launching new music, which is the core of what we do.”
Effectively reaching superfans could be a lucrative endeavor for record labels. In its latest “Music in the Air” report, Goldman Sachs analysts put the global superfan addressable market at $4.5 billion—nearly 16% of the $28.6 billion recorded music market in 2023, according to the IFPI. Much of that revenue could come from music subscription services’ high-priced, high-value offerings that go beyond the current premium subscription tier.
Physical goods are a proven way to connect with superfans. Market research firm MusicWatch found that 20% of U.S. music fans are superfans for their favorite artists who go to concerts, buy merchandise and albums and would be wiling to spend more for VIP experiences from the artist. At the same time, more superfan sales are coming from the types of direct-to-consumer stores offered by Townsend. In the first half of 2023, U.S. direct-to-consumer sales tracked by Luminate increased 20% year-over-year.
A New York federal judge denied bail to Sean “Diddy” Combs at an arraignment hearing on Tuesday (Sept. 17), leaving the once-powerful rapper and music executive behind bars as he awaits trial on sweeping allegations of sexual abuse.
The charges, unsealed earlier on Tuesday, accuse Combs of running a decades-long racketeering conspiracy that included sex trafficking, forced labor, kidnapping, arson and bribery. If convicted on all the charges, he potentially faces a sentence of life in prison.
At an initial hearing Tuesday in front of a packed Manhattan courtroom, Combs formally pleaded not guilty to each of the three charges he’s facing. His attorneys also requested that he be released on a $50 million bond, saying he’d surrender his passport and submit to constant monitoring.
But according to the Associated Press, Magistrate Judge Robyn F. Tarnofsky ultimately sided with prosecutors, who had warned that the billionaire executive still posed a flight risk and might intimidate witnesses if released. She ruled that Combs attorneys had not overcome the “presumption” that defendants in such serious cases should remain behind bars.
Combs, also known as Puff Daddy and P. Diddy, was once one of the most powerful men in the music industry. But he’s faced a flood of civil lawsuits in recent months over allegations of sexual abuse, starting with a high-profile case last year from his former longtime girlfriend Cassie Ventura. That lawsuit quickly settled, but it was later corroborated by a widely shared video of Combs assaulting Ventura at a hotel.
In Tuesday’s indictment, prosecutors accused Combs of running a sprawling criminal operation aimed at satisfying his need for “sexual gratification.” The charges detailed “freak offs” in which Combs and others would allegedly ply victims with drugs and then coerce them into having sex with male sex workers, as well as alleged acts of violence and intimidation to keep victims silent.
“For decades, Sean Combs … abused, threatened and coerced women and others around him to fulfill his sexual desires, protect his reputation and conceal his conduct,” prosecutors wrote in the indictment. “To do so, Combs relied on the employees, resources and the influence of his multi-faceted business empire that he led and controlled.”
Ahead of Tuesday’s hearing, both sides submitted detailed arguments to the judge on whether Combs should be detained until his jury trial, which could still be months away.
Combs’ defense lawyers said he was “eminently trustworthy” and had demonstrated “extraordinary” cooperation by flying to New York to allow himself to be arrested on Monday. They offered to post a $50 million bond, submit to house arrest with GPS monitoring, and even to sell his private jet.
“Sean Combs has never evaded, avoided, eluded or run from a challenge in his life,” his lawyers wrote. “He will not start now. As he has handled every hardship, he will meet this case head-on, he will work hard to defend himself, and he will prevail.”
But prosecutors argued back that Combs was a “serial abuser” who had a history of both violence and witness intimidation, raising the prospect that he might attempt to obstruct the case against him. They also said that he still posed a flight risk even under his proposed conditions, citing his “seemingly limitless resources” and the looming threat of a lifetime prison sentence.
“In short, if the defendant wanted to flee, he has the money, manpower, and tools to do so quickly and without detection,” prosecutors wrote. “The defendant’s lack of access to his passport or private jet would not negate the fact that the defendant could easily buy his way out of facing justice.”
Following Tuesday’s hearing before a magistrate judge, Combs is set for an initial pretrial conference next week before Judge Andrew L. Carter, Jr., the federal district judge who will oversee the trial.
Ticketing company Lyte appears to have gone out of business, shutting down its website, laying off its staff and leaving a number of concert promoters unpaid for hundreds of thousands of dollars’ worth of tickets sold on the platform.
Lyte founder and chief executive Ant Taylor has resigned from the company, according to multiple sources, with an emergency board/creditors effort underway to try to identify a potential buyer that could repay the fans and promoters affected by shutdown, which one source said felt akin to being “ghosted.” Currently, the company’s website is offline and has been for days, having been replaced by an image that says “Be Back Soon,” with smaller text reading, “Our website is currently undergoing scheduled maintenance. We should be back shortly.”
Having launched the company in 2014, Taylor raised about $53 million in four major funding rounds, with his biggest investors believed to be Chamath Palihapitiya from Silicon Valley VC Social Capital and New York hedge fund manager Joseph Edelman. Neither Taylor nor representatives for Lyte responded to requests for comment.
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Lyte billed itself as a fan-to-fan ticket exchange where fans could list tickets to events they couldn’t attend and ethically resell those tickets to other fans wanting to attend a concert. But Lyte’s own clients say the company’s business model had changed and that the company helped promoters scalp their high-end tickets and VIP festival tickets — quietly splitting the profits with event organizers.
It wasn’t uncommon for a major indie festival promoter to have several hundred thousand dollars’ worth of ticketing inventory listed on the Lyte system, explained one attorney representing potentially more than a $1 million in cumulative claims against Lyte. High profile clients for Lyte included Baja Beach festival, the Lost Lands festival in Ohio, Pitchfork Music Festival and Newport Folk Festival, although it’s unclear which events are owed money by Lyte.
A worse fate potentially awaits clients who signed up for Lyte’s primary ticketing platform. As recently as Sept. 9 the Lyte blog was announcing new clients for that initiative, including Digilogue Days, an October event in Brooklyn that billed itself as a meeting point for “music executives, artists, creatives, students and aspiring professionals with the tools and knowledge to shape the future of the music industry.” Today, Digilogue Days’ ticketing page has the same “be back soon” message that has come to replace nearly all of Lyte’s known web footprint.
The worst-case scenario for any primary ticketing clients would be if Lyte went out of business without paying its clients any of the revenue from tickets it had sold on their behalf. For small event organizers, that could equal nearly all of an event’s revenue.
If Lyte has to file for insolvency protection, it would fall into the hands of a bankruptcy trustee to sort through the details. But attorneys for several festival clients are hoping to pull their clients’ money out of the venture before it goes into administration.
“It would be totally unacceptable if any of my clients’ money was co-mingled with Lyte’s operational funds,” said one attorney who did not wish to speak on the record. “If that happened, the board of directors will be forced to account for those funds, even if that means piercing the corporate veil and going after their ability to raise money.”
Warner Music Latina has inked an exclusive partnership with Street Mob Records, the indie label founded by Fuerza Regida’s frontman Jesús Ortiz Paz (a.k.a. JOP).
Through the alliance, Street Mob Records’ artists Armenta, Clave Especial and Calle 24 will join the Warner Music Latina roster to “elevate these trailblazing acts to global stardom, while accelerating the evolution of Mexican and Latin music, ensuring its lasting impact,” according to a press release.
“Partnering with Warner Music is a powerful validation of what we’ve been building at Street Mob Records,” Ortiz Paz said in a statement. “It’s a testament to our artists, our team, and the culture we represent. We’re not just signing a deal; we’re creating a legacy that will inspire future generations of artists and entrepreneurs.”
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The Mexican-American hitmaker launched the West Coast-based Street Mob Records in 2018, which has served as an incubator of new regional Mexican music talent, and the three acts that are part of the deal represent some of Street Mob’s most promising talent.
Calle 24, led by Diego Millán from Chihuahua, Mexico is known for songs like “Qué Onda” in collaboration with Fuerza Regida and Chino Pacas, as well as “Apaga El Cel” and “Juré Venganza.” Hailing from Salinas, Calif., Clave Especial stands out for the group’s unique blend of traditional and modern sounds in songs like “Rápido Soy” and “No Son Doritos.” Meanwhile, Armenta from Sinaloa, Mexico, is a renowned producer and songwriter who has contributed to hits by Fuerza Regida like “Bebe Dame,” “Ch y la Pizza” and “Harley Quinn.”
“This collaboration with Street Mob Records is a monumental step forward in our mission to strengthen our Música Mexicana Division,” added Roberto Andrade Dirak, managing director of Warner Music Latina. “Street Mob Records has proven to be a key player in this vibrant industry, and we are excited to amplify the voices of their incredible artists on a global scale.”
“We are proud to welcome them to the Warner Music family and are committed to providing the support and resources they need to reach new heights,” said Tomás Rodríguez, president of Warner Music México & Mexican music.
Street Mob Records was represented in the deal by Walter Mosley of Mosley & Associates.
Jesús Ortiz Paz is set speak at the 35th anniversary Billboard Latin Music Week, which will feature exclusive panels, conversations and performances by Latin music’s biggest stars. Tickets are available now at BillboardLatinMusicWeek.com.
Years after Dave Petrelli worked in the Nashville music business, he experienced a moment in the city’s Shelby Park that eclipsed any expectations he had had for his career.
A former peermusic creative assistant and Nashville Songwriters Association International director of events, Petrelli purposely segued into music education, and one step in the journey included teaching general education to fourth graders. Drawing on his innate skills, he frequently rewrote existing songs to teach students, and when a full solar eclipse occurred in the city in 2017, Petrelli prepared his classes by reworking the Bonnie Tyler/Celine Dion hit “Total Eclipse of the Heart” as “Total Eclipse of the Sun.”
When the big day arrived, Petrelli and his wife, songwriter Victoria Banks (“Come On Over,” “Saints & Angels”), joined thousands in the park to watch the afternoon sky turn dark. Around a dozen kids saw “Mr. Petrelli” and ran to him to sing “Total Eclipse of the Sun.”
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“I didn’t even expect this to be a moment,” he says now, “and it was a moment.”
Petrelli is one of 30 instructors from eight states who will have another personal moment tonight (Sept. 17) when the Country Music Association recognizes them as CMA Music Teachers of Excellence at the Country Music Hall of Fame and Museum. CMA has turned music education into a mission, funneling revenue from the annual CMA Fest into programs that are vital to the development of future generations.
The program is so appreciated that the teacher awards will be attended by as many artists as instructors, including Walker Hayes, Jordan Davis, Riley Green, Terri Clark and Gretchen Wilson.
The teaching jobs may not be as glamorous as the touring gigs those artists pursue, but they’re “way more important,” CMA senior vp of industry relations Tiffany Kerns says. “We have the best gigs in the world, don’t get me wrong. But by far, what they do is way more impressive. And I mean, talk about having deep impact in communities.”
That impact is far-reaching. Music develops collaboration skills, learning to play an instrument builds discipline, and studying music rewires the brain, strengthening the connectivity between different cortexes and providing more paths for thoughts to follow. Schools with music education, according to Kerns, have lower rates of absenteeism. And since music teachers typically spend more one-on-one time with individual students as they learn their instruments, they are often the instructors whom students feel most comfortable with in revealing hunger or mental health issues.
In Petrelli’s case, students likely relate to him in part because he’s one of them in spirit. Growing up in Connecticut, his mother — who taught Spanish — died when he was 10, and he had to take care of himself sooner than his peers.
“I grew up too fast, and because of that, there’s still a lot of kid in me,” he says.
Petrelli leaned toward music early, and after graduating from Boston College, he taught the subject at a private Catholic elementary school for a year. He subsequently earned a songwriting degree at the Berklee College of Music, then moved to Nashville and worked his way into the music community. Once they got married, he and Banks decided at least one of them should have a job with greater security, and he shifted into education.
The “Total Eclipse of the Sun” moment grew out of his approach, which mixes music with other parts of the school’s curriculum. A few years ago, when Lockeland Elementary was operating under the schoolwide theme “Lockeland is out of this world,” he would have classes explore the details in songs with galactic lyrics — such as David Bowie‘s “Space Oddity,” Europe‘s”The Final Countdown” or Elton John‘s “Rocket Man” — to better understand space and enhance the school experience.
“What I have found is that that gets the kids really, really, really interested in what they’re going to learn today,” Petrelli says. “My lesson springboards off that.”
Other courses, such as math or science, have more cut-and-dried material — two plus two will always equal four — and Kerns suggests that those classes feel more “black and white” to students.
“When you walk into that music room, I really believe that Dave’s students immediately feel and see color,” she says. “There is something that is so vibrant about his personality and the way that he teaches, and that’s a gift.”
The CMA doesn’t restrict its Teachers of Excellence awards to instructors who use country music in their classes. Pop, jazz, R&B and mariachi have all been used extensively by various honorees, though Petrelli does, in fact, incorporate country in his work, with songs by Garth Brooks, Dolly Parton, Waylon Jennings and Shania Twain among the material he has used.
“The storytelling aspect is huge,” he says.
While teaching music may not be as glamorous as the careers of the artists that Petrelli’s classes draw from, it still scratches his own artistic itch.
“I teach six classes a day, and it’s six one-hour performances,” he says. “It is a song-and-dance show for one hour, six times in a row. I’ve worked physically demanding jobs, mentally demanding jobs. I have never been as exhausted at the end of a day as when I come home from a particularly hard day of teaching.”
It’s usually a thankless job, though the Teachers of Excellence event extends a bit of appreciation. And the students do provide feedback, whether they know it or not, at moments like the 2017 eclipse. At times like that, Petrelli is reminded that the job really is an opportunity to inspire the next generation, even if it looks a little different than what he originally envisioned.
“I always dreamed of girls screaming my name,” Petrelli says. “I didn’t think they’d be 9 years old and waving in their car, [yelling], ‘Mr. Petrelli!’”
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Afrobeats producer Thisizlondon has signed with Love Renaissance (LVRN), Billboard can exclusively announce on Tuesday (Sept. 17). Thisizlondon, formerly known as LONDON (real name Michael Hunter), has produced some of the biggest Afrobeats records in recent history, from Ayra Starr‘s “Bloody Samaritan” to Rema‘s Billboard Hot 100 No. 3 smash “Calm Down.” He’s also contributed […]