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NASHVILLE — Ahead of the 2024 Music Biz conference, Music Business Association president Portia Sabin predicted that artificial intelligence would be the most hotly-discussed topic.
“AI is the big one that everyone’s talking about,” she told Billboard.
That premonition proved true during the current conference (held in Nashville May 13-16), as dozens of speakers across the spectrum of music, tech, legal and more discussed AI’s uncertain future in the space, and its current impact on the industry.
One such panel was “How AI and Tech Are Shaping the Business of Music” on Monday (May 13). Moderated by Elizabeth Brooks, managing partner at Better Angels Venture, the panelists—head of artist marketing and digital strategy at Friends At Work, Jeremy Gruber; senior vp of product and technology at MAX, Jeff Rosenfeld; MADKAT founder Maddy Sundquist; and singer-songwriter Stephen Day — discussed the emergence of AI in music, some of the concerns surrounding its potential impact on artist creativity, and how artists can maintain an authentic connection to their fans.
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As the sole artist on the panel, Day kicked off the AI portion of the discussion and countered that, despite the recent uptick in the use of generative AI in popular music — most recently with Drake on “Taylor Made Freestyle,” the diss track in which he uses AI to recreate Snoop Dogg and the late Tupac Shakur’s voices, which has since been taken down after the Shakur estate threatened to take legal action — he’s not concerned about generative AI’s emergence. “Overall, I’m not really scared about it because technology has always advanced,” he said. “The human with the heart and the soul is what makes it important.”
Rosenfeld agreed, adding that “technology continually upends the business of music,” pointing to social media as an example of something that changed digital marketing strategies for artists and labels. One group that could be at risk though, he said, are artists that people don’t have a direct connection with, like film/TV composers. “It’s the personal connection [that fans are after]. It is the person and their story behind the music that people relate to,” he said. “And that’s why it’s important to have a relationship with your fans.”
Rosenfeld isn’t the first exec to note that risk for artists who make instrumental music. In a 2023 Billboard story, Oleg Stavitsky, co-founder/CEO of AI-driven functional sound company Endel, pointed to “functional music” (that is, a type of audio “not designed for conscious listening”) as an area of focus for their firm. While the company isn’t in the business of making hits, it’s focused on making music that promotes sleep or relaxation (lo-fi music, ambient electronics, etc.) with help from AI tools. Another company, LifeScore, which uses AI to “create unique, real-time soundtracks for every journey,” recruited James Blake to create an AI ambient soundtrack titled Wind Down.
While that’s a threat to that corner of the market, the panelists were largely optimistic, albeit cautiously, about AI’s future impact.
“AI is not our overlord today,” Brooks said. Added Rosenfeld, “It’s enabled small businesses to expand… It’s destabilizing, but at the same time empowering.”
At a separate panel on Wednesday (May 15) titled “How AI Is Changing the Way We Market, Promote & Sell Music,” the speakers also had a positive outlook on AI in the industry. Moderated by co-founder and CEO of 24/7 Artists, Yudu Gray, Jr., the panel featured chief product officer of SymphonyOS, Chuka Chase; head of communications & creator insights at BandLab Technologies, Dani Deahl; and Visionary Rising founder LaTecia Johnson.
Chase said that his company has used AI to streamline the process of finding and growing an audience for artists. One way has been to use AI to build a setlist for an emerging artist’s first tour. Chase explained that his team was able to harness AI by sending out emails and putting out polls in order to gain insight into what that artist should perform in each city. “We went into the CRM and blasted emails to put out polls, a microsite asking what songs [that artist] should perform. After a couple hours we got around 20,000 responses,” he said, adding that he could then plug that data into GPT and make a setlist based on the most-requested songs.
For Deahl, who’s also a DJ and music producer, AI has helped with delegating various administrative tasks. “One of the biggest hurdles that artists now have to overcome is they don’t have to just worry about the creative components… They have to worry about all these different facets of their business.” She argues that any tool that gives her the ability to “cut out the BS” and give her the time to focus on the creative process is the best way to help her amplify her work. “Not every artist is built to be an entrepreneur,” she said.
Several companies are beginning to launch similar “AI assistants” for these kinds of admin roles. Last month, for example, Venice Music launched a new tool called Co-Manager “to educate artists on the business and marketing of music, so artists can spend more time focused on their creative vision,” Suzy Ryoo, co-founder and president of the company, said in a statement at the time. The idea is to, as Deahl said, give artists more time to be artists.
To that end, as AI tools become more prominent, the humans on an artist’s team are now more crucial than ever. While AI tools perhaps shrink the size of an artist’s team due to their functionality, Deahl doesn’t envision a world in which human roles are fully replaced. “I don’t worry about replacement when it comes to the people I engage with,” she said. “It would be a really lonely road for me as an artist if the only things that I relied on were AI chatbots or tools that tell me what my strategy should be. I need human feedback.”
Concord confirmed on Thursday it will no longer proceed with its $1.51 billion offer to buy Hipgnosis Songs Fund, giving rival bidder Blackstone a now unimpeded path to acquire the Merck Mercuriadis-founded company and its catalogs of the Red Hot Chili Peppers, Journey, Neil Young and others. Explore Explore See latest videos, charts and news […]
LONDON — Two of the United Kingdom’s leading music management companies have joined forces after ATC Management acquired a majority stake in Raw Power Management, whose clients include rock bands Bring Me The Horizon and Bullet For My Valentine.
Financial terms reveal that ATC paid £1.4 million ($1.8 million) for a 55% stake in Raw Power, which was founded in 2006 by CEO Craig Jennings, Rod Smallwood and Andy Taylor. Headquartered in London and with offices in Los Angeles, Raw Power’s other clients include The Mars Volta, The Damned, You Me At Six, Don Broco, Heartworms, Kid Kapichi, The Chisel and Refused.
Under the new partnership, Raw Power’s U.K. team, including Jennings and commercial director Don Jenkins, will relocate to ATC Management’s London headquarters. Both companies’ LA-based operations will also merge with immediate effect.
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Raw Power employs 14 staff across its U.K. and U.S. offices. The firm said there will be no job losses because of the deal.
According to a regulatory financial filing, Raw Power generated £2.3 million ($2.9 million) in revenue in the year ending Feb. 28 2023. Profit before tax was £326,000 ($412,000).
As part of the majority stake deal, ATC will loan Raw Power up to £1.3 million ($1.6 million) in additional funds to pay off historic debts. Listed among those liabilities in Companies House records is a £1.9 million ($2.4 million) loan from Phantom Music Management, the company of Iron Maiden’s long-time manager (and Raw Power co-founder) Rod Smallwood.
Since its formation in 2006, Raw Power has built itself into one of the leading rock artist management companies in Europe.
Bring Me The Horizon, who are managed by Jennings and the firm’s U.S. president, Matt Ash, won best rock/alternative act at this year’s Brit Awards and have surpassed 1 billion Spotify streams and more than 5 million equivalent album sales worldwide.
The British band’s most recent album, 2020’s Post Human: Survival Horror, topped the charts in the U.K. and peaked at No. 3 on Billboard’s Hard Rock albums chart. A sold-out U.K. and Ireland tour in January sold 140,000 tickets across 10 dates, says Raw Power.
ATC Management was founded in 1996, initially as a boutique ticketing and marketing business, before focusing on artist management. Part of the independently owned ATC Group, which also encompasses live booking agency ATC Live, merchandise company Sandbag and livestream business Driift, the management business represents more than 60 artists, including Nick Cave, The Smile, PJ Harvey, Yaeji, and Johnny Marr. ATC Live represents more than 500 acts, while Sandbag has relationships with 750 artists.
In 2021, ATC Group, which is headquartered in London and operates offices in Los Angeles and New York, listed on the U.K.’s Aquis Stock Exchange.
Commenting on the deal, Raw Power’s Jennings said the merger with ATC marked “a new era” for both companies and would turn them into a “powerhouse organization.”
“Both ATC and Raw Power value integrity, belief in the acts we look after, passion for the music and doing everything for the benefit of our artists,” said Jennings in a statement. “This feels like a massive opportunity to take our artists to a whole new level.”
“At heart, our two companies have a common purpose – to support artists and empower them to achieve their creative and commercial goals,” said Adam Driscoll, CEO, ATC Group. “By coming together and combining forces, the capacity to deliver on those goals has increased substantially.”
Sony Music warned tech companies not to mine its recordings, compositions, lyrics and more “for any purposes, including in relation to training, developing, or commercializing any [artificial intelligence] system,” in a declaration published on the company’s website on Thursday (May 16).
In addition, according to a letter obtained by Billboard, Sony Music is in the process of reaching out to hundreds of companies developing generative AI tech, as well as streaming services, to drive home this message directly.
The pointed letter notes that “unauthorized use of SMG Content in the training, development or commercialization of AI systems deprives SMG Companies and SMG Talent of control over and appropriate compensation for the uses of SMG Content, conflicts with the normal exploitation of those works, unreasonably prejudices our legitimate interests, and infringes our intellectual property and other rights.”
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GenAI models require “training” — “a computational process of deconstructing existing works for the purpose of modeling mathematically how [they] work,” as Google explained last year in comments to the U.S. Copyright Office in October. “By taking existing works apart, the algorithm develops a capacity to infer how new ones should be put together.” Through inference, these models eventually can generate credible-sounding hip-hop beats, for example.
Whether a company needs permission before undertaking the training process on copyrighted works is already the subject of a fierce debate, leading to lawsuits in several industries. In October, Universal Music Group (UMG) was among the music companies that sued AI startup Anthropic, alleging that “in the process of building and operating AI models, [the company] unlawfully copies and disseminates vast amounts of copyrighted works.”
Although these cases will likely set precedent for AI training practices in the U.S., the courts typically move at a glacial pace. In the meantime, some technology companies seem set on training their genAI tools on large troves of recordings without permission.
“Based on recent Copyright Office filings it is clear that the technology industry and speculative financial investors would like governments to believe in a very distorted view of copyright,” Dennis Kooker, Sony Music’s president of global digital business, said during the Artificial Intelligence Insight Forum in Washington, D.C. in November. “One in which music is considered fair use for training purposes and in which certain companies are permitted to appropriate the entire value produced by the creative sector without permission, and to build huge businesses based on it without paying anything to the creators concerned.”
While Kooker was adamant during his testimony that training for genAI music tools “cannot be without consent, credit and compensation to the artists and rightsholders,” he also pointed out that Sony has “roughly 200 active conversations taking place with start-ups and established players about building new products and developing new tools.”
“These discussions range from tools for creative or marketing assistance, to tools that potentially give us the ability to better protect artist content or find it when used in an unauthorized fashion, to brand new products that have never been launched before,” he continued.
Sony’s letter to genAI companies this week ended on a similar note: “We invite you to engage with us and the music industry stakeholders we represent to explore how your AI Act copyright policy may be developed in a manner that ensures our and SMG Talent’s rights are respected.”
NetEase Cloud Music struck a licensing agreement with South Korean music company Kakao Entertainment that will allow NetEase to distribute Kakao’s catalog in China. Both companies will work together to jointly promote Korean music in the Chinese market. Kakao artists include Jay Park, Chungha, FTISLAND and CNBLUE. According to a press release, Kakao had 2016 million monthly active users and more than 44 million paying subscribers in 2023.
Rapper Lil Durk partnered with AWAL to re-launch his label venture, OTF. Under the deal, OTF will identify and develop artists with the help of AWAL’s global infrastructure and artist development expertise. Durk will act as CEO while OTF’s COO, Cedrick “SB” Earsery, will work alongside AWAL CEO Lonny Olinick, president Pete Giberg and senior vp/head of urban music Norva Denton to foster the OTF roster. The first release under the deal, “GTA” by DJ Bandz featuring Rob 49, Skilla Baby and Fivio Foreign, is dropping Friday (May 17).
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Music Venue Trust announced the second acquisition by its own Music Venue Properties via the U.K. charity’s Own Our Venues scheme: The Ferret in Preston, a 200-capacity venue that has hosted artists including Ed Sheeran, IDLES, Alt-J and Royal Blood. With the purchase, the venue will be placed in permanent protected status via a “cultural lease” — an agreement designed by Music Venue Properties to guarantee that, as long as The Ferret operates as a space for grassroots live music for the local community, they can use the building. Own Our Venues has raised nearly 2.6 million pounds to date from more than 1,200 individual investors. In October 2023, Music Venue Properties made its first purchase when it acquired The Snug in Atherton, Greater Manchester. An additional seven venues across the country have been identified for purchase in this initial phase.
AI solutions company Veritone signed a deal to power theCAAvault, a synthetic media vault created by Creative Artists Agency (CAA) to store the intellectual property of CAA clients, including AI clones and voice recordings. The hope is to ensure the proper compensation of CAA talent for any use of their name, image and likeness.
ASM Global invested in Boston-based EDGE Sports Group, marking a significant move by the company to become a market leader in providing advisory, development and venue management services to clients and partners in the domestic youth sports and sports tourism industry. Following the close of the transaction, EDGE will operate under the moniker EDGE Sports Global. EDGE brings a portfolio of more than a dozen sports venues in the New England region and is expanding with development projects in Florida, Arizona and more; it also owns or manages youth sports clubs, academies and camps totaling more than 350 teams and 8,000 athletes. EDGE Sports Group founder/president Brian DeVellis will continue serving as president of EDGE Sports Global.
Music licensing hub Broma16 signed an international agreement with YouTube and partnerships with three collecting societies from the Commonwealth of Independent States (CIS) region. The YouTube deal will see Broma16 collecting music royalties from the platform in territories including Africa, Asia, the Middle East, Europe and the CIS and distributing them to its members. The company’s new collecting society partners are ANCO (Moldavia), SIIP (Uzbekistan) and KAZAK (Kazakhstan). SIIP and ANCO will use Broma16’s online licensing services to collect royalties for their songwriter and publisher members. KAZAK has granted Broma16 the right to collect royalties from YouTube.
NASHVILLE – The Music Business Association conference kicked off successfully in Nashville this week, with the annual gathering bringing together more than 2,100 music industry professionals representing attendance from over 750 companies and more than 30 countries, the trade group’s president, Portia Sabin, announced on Tuesday (May 14) in her annual address on the state of the Music Biz organization.
What’s more, Sabin said proposals for programming at the conference, which is crowd-sourced from industry executives, saw a 30% increase this year, “reflective of everything our industry wants to discuss — from hot topics like AI, gaming, and social impact, to perennial favorites like synch, music and money, and marketing. And don’t worry, we still have the critical but non-sexy topics like metadata and neighboring rights.”
With a full-court press of panels and seminars on many of the industry’s challenges and opportunities, Sabin also reported that about 325 speakers/panelists are set to take part in this year’s conference. She additionally noted the the trade group’s membership has grown by 106 companies and organizations since last year’s gathering, with Deezer, Audiomack, Pirames International, SonoSuite, the NMPA (National Music Publisher’s Association) Louisiana Entertainment (a division of Louisiana Economic Development) and Toronto Metropolitan University joining the fold.
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Beyond the convention, Sabin reported that the organization continues to stage its Music Biz Roadshow event series in places like Dallas, Miami and Huntsville, Ala., with programs for local indie musicians that have included topics like “Tech Solutions in Music,” “The State of Independent Distribution” and “Where’s My Money and How Do I Get It?” Those events have featured companies like the Mechanical Licensing Collective, CD Baby, Bandcamp, TropiSounds, Songtrust, Symphonic Distribution, Syntax Creative, Switchchord and Music Audience Exchange. “If your company wants to be a part of a Roadshow this year, please let my team know – they are some of the most fun and inspirational events we do and we’d love to have you join us,” Sabin said.
Besides going on the road, the trade group has also created a new virtual series, Music Biz Passport, which explores a different international market each time. “These events are meant to connect music business executives from the U.S. with international trendsetters so they may both learn what does and doesn’t work in these communities, and build new partnerships that will ultimately make our industry stronger,” Sabin elaborated, adding that upcoming events will focus on local music industries in Finland, Latin America, Southeast Asia, the Middle East and North Africa.
On the good works front, Sabin reported that Music Biz has partnered with the Music Health Alliance to set up the MHA Mental Health Fund. Since its launch, backed by a $50,000 contribution from the SCARS Foundation — an organization created by Sully Erna and the band Godsmack to support mental health initiatives — the fund has grown to $355,000 and served more than 500 music industry professionals through 5,246 outpatient counseling and psychiatry visits.
Meanwhile, the organization’s scholarship foundation has raised $60,000 and given out 12 scholarships to deserving music business students to the tune of $5,000 each, Sabin reported, thanking the scholarship committee for their hard work as well as “Lisa Robinson and Aaron Tochini for going above and beyond.”
Finally, Sabin celebrated another big accomplishment the trade group achieved during the year: persuading Luminate to abandon its implemented plan to unweight physical sales data, thus changing the chart methodology. Following the initial change to unweight sales data, Sabin, the retail coalitions and other stakeholders pulled together to partner with Streetpulse to collect that data from indie stores. After indie music retailers began boycotting reporting to Luminate, Music Biz worked with the coalitions to negotiate a deal that brought indie store data back into the Luminate system. As a result of that effort, the number of stores reporting to Luminate has more than doubled to 315 stores, up from the 140 retailers that previously reported to Luminate before the imbroglio.
“I want to thank everyone who was invested and made their voices heard on this issue, from retail stores to labels to distributors to individual artists – and of course to Rob Jonas and Luminate for coming to the table and being good partners,” Sabin said. “Those who’ve been around since the NARM days know that physical retailers are the original heart of Music Biz, and this year’s Record Store Day was another off-the-charts success… proving yet again that physical is a vital part of our industry.”
Sabin closed by noting that the conference is moving to Atlanta next year and will take place May 12 to May 15 at the city’s Renaissance Waverly Hotel. “It’s a great property that’s close to The Battery and Braves Stadium; and we’re especially excited that we were able to buy out the entire hotel, meaning everyone there will be a Music Biz attendee,” she said. “Sounds like sleepaway camp, right?”
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Complex has named Aria Hughes as its new editor-in-chief and is bringing back Noah Callahan-Bever on the staff.
It’s a mix of the old and the new at Complex, which has promoted its editorial creative director Aria Hughes to editor-in-chief. The company is also bringing back former EIC and content chief Noah Callahan-Bever. Complex is also acquiring Callahan-Bever’s media company IdeaGeneration, which was created as an entity that “seeks to understand and explain how the greatest creators, innovators, and entrepreneurs come up with, develop and operationalize the ideas that move and impact society,” according to Complex.
Hughes has been at Complex since joining as a deputy style editor in 2019, going on to oversee the entire style vertical. The University of Maryland College Park graduate and former men’s editor at the fashion industry publication WWD became the platform’s editorial director in 2022. “It’s an honor to be named the editor-in-chief at a brand that’s so important to culture,” Hughes said via the press release. “I look forward to working with Noah and the team to help Complex grow, evolve, and connect more deeply with our audience.”
As for Callahan-Bever, who returns after a six-year hiatus, the former Def Jam executive vice president expressed his gratitude in a statement: “So, to be afforded the chance, thanks to CEO Aaron Levant, to revisit and reimagine my work at Complex — and to be able to do it in concert with one of the industry’s most inspiring emergent talents, Aria Hughes — while also injecting Idea Generation with the resources and infrastructure it needs to go the next level, with all of the aforementioned accomplices, is a professional gift for which the depths of my gratitude know no bounds.”
The two moves are the latest to be initiated by Complex since its acquisition by the Ntwrk media group from BuzzFeed in February in an all-cash deal of $106.8 million. The initial buy of Complex Networks (which included the First We Feast brand responsible for the popular online show “Hot Ones”) in 2021 cost BuzzFeed $294 million.
Events that prevented Rachel Dangermond from properly reopening 100 Men Hall, where Ray Charles, B.B. King and Etta James once performed, in the beach town of Bay St. Louis, Miss., over the past six years: Flood. Hurricane. Pandemic. Hurricane. Tornado.
“It is very much spit and glue,” Dangermond says. “Venues are hard.”
Dangermond, a 65-year-old journalist, has spent that time turning the 400-capacity Black-history landmark in a one-story house with blue front steps into a community center. On the hall’s schedule this year: a Saturday-morning writers’ group; a drag brunch; “cigars under the stars”; a performance by bluesman Cedric Burnside; two battling harmonica players known as Harps On Fire; and a festival celebrating the late New Orleans pianist James Booker. Dangermond’s goal is to “keep this juke joint with its historic value open and continue to keep its sacred act of playing music.” She adds: “I’m no longer the owner. I’m more the facilitator of the story of this place.”
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100 Men Hall didn’t start as a hall at all — it began in 1894 as an African-American co-op in which 12 founding members pledged to help each other pay medical and burial expenses. As it grew, the club evolved into the Hundred Members Debating Benevolent Association (DBA), a community support group during Jim Crow and segregation, which, according to Scott Barretta, a University of Mississippi sociology instructor, “helped elevate people into the economy and provide them with social benefits and respectability, where otherwise they were being persecuted.”
In 1922, the DBA built the hall as a meeting space — a worn wooden pediment marked “100 MEN D.B.A.,” recreated based on the original, is at the top of the building — and it soon evolved into a venue for live events. At first, these were plays, wedding showers, Mardi Gras balls and drag shows. By the ’30s, the club became a stop on the Chitlin Circuit, a network of American clubs catering to Black audiences that helped make stars of acts from Billie Holiday to the Jackson 5. “It’s like going back into the past,” says James Keating, a retired physician who publishes the newsletter for the Hancock County Historical Society, of the hall. “It looks like a place that music is performed.”
In 2018, Dangermond was “in a mood” when she found herself in Bay St. Louis, about an hour’s drive from New Orleans and a sort of unofficial suburb with a population of roughly 10,000. She had just lost two promising job prospects, including one as a spokesperson for the New Orleans police chief, and was staying with a friend when someone texted her that 100 Men Hall was available for sale — for $389,000, according to Zillow — including an attached apartment that a previous owner had built. (The value of the property today is nearly $670,000.)
Skeptically, Dangermond and her adopted son, then 9, showed up in bathing suits (they’d been swimming) to the property. “It was just a whim,” Dangermond recalls. “I had this sort of divine clarity. I walked through the door. There was nothing on the walls. It was just a vibe.
“Next thing I know, I was closing.”
Then came the unpleasant surprises. First was a notice that the State of Mississippi had revoked the club’s nonprofit status, and Dangermond had to sign a consent agreement to resurrect it and pay a fine. She had to wait out the bureaucratic process for nonprofit status because without itm the club could not sell liquor at public events. Until she could resolve the issue, she put on political fundraisers and other private events at the hall. This set the table for public concerts by Burnside, the northern Mississippi guitarist, drummer and grandson of the late blues hero R.L. Burnside. “We’re like, ‘Okay, this is going to be great!’ and we’re building, building, building,” Dangermond says. “We get to mid-year, and Hurricane Barry bore down on us. Before that, the rainstorm started flooding the neighborhood. I had an F-150 parked on the street and I looked out and the water was up to the window of the driver’s side. The musicians can’t get here.”
Dangermond and the hall “lost a lot of money,” she says, but they rebounded and booked acts to play every month of 2020 — until the pandemic shut down live music. Like many venues, the hall tinkered with outdoor, masked concerts, but then came Hurricane Zeta and a corresponding tornado that tore the roof off the building, causing $150,000 in damage. Dangermond had sold her New Orleans home to pay for the club, then depleted her savings for the opening, so she relied on insurance and donations to pay for repairs.
“It was like joy and pain,” she says.
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Today, 100 Men Hall puts on events almost daily and breaks even. Blues is a staple and an almost automatic sellout, no matter who’s performing, even as the genre struggles to support clubs throughout the United States. Bay St. Louis locals stop Dangermond at the grocery store and regale her with tales of sneaking in as children to hear Sam Cooke perform. As a ninth grader in 1967, Maurice Singleton learned the swing-out dance from his sister and aired it out during a hall show by soul singer Roscoe Robinson. “It was the first time I went in any building that was dimly lit for a performance,” recalls Singleton, a 71-year-old writer and teacher who lives in town.
Burnside, who performed an outdoor event at the hall just after the tornado literally blew the roof off in 2020, set up his band under a large tree near the “tin house,” a separate structure containing a mural of Etta James, founding Hancock County NAACP president Albert Fairconnetue and others. “It makes me feel real juke-jointy. It was a certain energy about that building,” Burnside says, by phone from a tour stop in Athens, Ga. “It reminded me of a big house party. Everybody [comes] together and drink a little moonshine, have a little food and listen to great music.”
The hall closed in 1982 after the Hundred Members Debating Benevolent Association finally broke up, and the building wound up in the hands of the Disabled Vets of America. In 2005, a couple ran it as an art gallery. Later, a musician and his wife reformed the DBA and scored a state grant to renovate the building, leading to the state historical marker in 2011. Dangermond still can’t articulate the quality of the 100 Men Hall that led her to buy the place. But, she says, “Musicians want to play here, and they hear those voices in the walls. They get up on the stage and they feel it.”
For the last two years, I’ve poured my angst, joy, wonder and grief into a musical project called Current Dissonance.
I read the news voraciously, and every few days, a story resonates with particular thunder. I sit with that story in mind, as inspiration and intention, and then record a piece of solo piano music, composed on the spot, in reaction. Most often, Current Dissonance subscribers receive the new track within minutes of its completion.
I love engaging with this project. It’s become a cathartic practice and wordless diary, connective tissue when so much around us seems to be fracturing, something full of guts and blood and soul that feels deeply personal and unapologetically human.
Given all that, I find it both thrilling and jarring that AI music creation has advanced to a point where well-crafted algorithms could largely take my place as the brain, heart and fingers behind this project.
At its core, the fusion of AI and music creation isn’t new, and its evolution from tweaky curiosity to full-on cultural juggernaut has been fascinating to watch. My first exposure came via Digital Audio Workstations (DAWs) — the complex software suites used to produce nearly all new music. Years ago, I experimented with an early AI feature that allowed virtual drummers to bang out rudimentary grooves tailored to my songs-in-progress; another utility let me stretch and distort audio samples in subtle or grotesque ways. Later, I wrote coverage of a startup that used machine learning to auto-generate soundtracks for video.
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Some of those legacy AI utilities felt promising but imperfect, others inelegant to the point of unusability. But they all showed the potential of what was to come. And it’s not hard to see that what was coming has now arrived — with the force of a freight train.
Welcome To The New A(I)ge
Examples of AI’s growth spurt permeate the music world. For cringe-worthy fun, check out There I Ruined It, where AI Simon & Garfunkel sing lyrics from “Baby Got Back” and “My Humps” to the melody of “Sound of Silence.” Then visit Suno, where single-sentence prompts yield remarkably realistic songs — fully-produced, with customized lyrics — in electronica, folk, metal and beyond. Open up Logic Pro and hear just how big and vivid its AI mastering utility can make a track sound in seconds. These developments are just the overture, and there’s no technical reason why a vast array of musical projects — including my own — couldn’t be AI-ified in the movements to come.
For example, I’ve created 154 short piano pieces for Current Dissonance, as of the writing of this article. Hours more of my piano work are publicly accessible. An AI model could be trained on those recordings to look for patterns in the notes I play, the chord voicings I choose, the ways I modulate volume and manipulate rhythms — all the subtle choices that make me sound like me, as opposed to anyone else sitting at a piano.
The algorithm would also need to learn the relationship between each Current Dissonance movement and the news article it reinterprets, building a map of correlations between facets of the written story and recorded music. Do Locrian-mode motifs in 7/8 permeate my playing when I’m reflecting on South Asian politics — and are C#s twice as likely to appear when I reimagine headlines that are less than four words long? I have no idea, but a well-trained AI model would parse those potential patterns and more.
In the end, my hypothetical AI Current Dissonance would function like Suno does for popular music formats. To hear a Michael Gallant-style piano reaction to anything, type in your prompt and see what erupts.
While this may sound like a daydream, the key technical bedrock exists right now, or will exist soon. Following a similar development pathway, I doubt it’ll be long before we can also hear how Tchaikovsky might have reacted symphonically to war in Ukraine, or how McCoy Tyner could have soloed over “Vampire,” “Believer,” or any other tune written after his death. Elvis Presley reimagining Elvis Costello, Billie Holiday reinterpreting Billie Eilish, John Philip Sousa composing marches to honor nations that didn’t exist when he did — the possibilities are stunning.
But where does all of this innovation leave today’s music professionals?
Old Theme, New Variations
Recent conversations with fellow music-makers have yielded gallows humor, dark jokes about obsolescence at the hands of the robots — but also a sense of resilience, the feeling that we’ve heard this tune before.
Take for example the advancement of synthesizer technology, which has certainly constricted market demand for musicians who make their living playing in recording sessions. And the ubiquitousness of affordable, powerful DAWs like Pro Tools, Ableton Live and GarageBand has snuffed out a generation of commercial studios and their engineers’ careers. Those losses are real and devastating, but they’re only part of the story.
Inventing, programming and performing with synthesizers has become a thriving musical specialty of its own, creating new professional opportunities amidst ashes of the old. The same can be said for the brilliant minds who make every new bit of music software even more amazing. And democratized music production due to GarageBand and its ilk has made possible the global ascent of DIY artists who could never have afforded to work in traditional studios.
As the duality of loss and regrowth takes hold in the AI era, everyone involved in music must amplify the latter, while keeping the former as muted as possible. There are key steps that communities and countries alike can take to ensure that AI music technology boosts existing creators and inspires new ones — that it enhances human creativity more than it cuts us down.
Shedding for the Future
The biggest error music-makers can commit is pretending that nothing will change. When it comes to AI, willful ignorance will lead to forced irrelevance. Let’s avoid that future.
Instead, I encourage all music-makers to learn as much about AI music technology as possible. These tools are not secret weapons, siloed away for the rich and privileged; with an internet connection and a few hours, any music-maker can gain at least a high-level look at what’s going on. It’s incumbent on all of us to learn the landscape, learn the tools and see how they can make our human music-making better.
Music-makers must also double down on human connections. For artists with followings large or small, this means rededicating ourselves to building meaningful relationships with audiences, strengthening the human connection that AI can only approximate. Taking time to greet listeners at each performance, making space to bond with superfans — just as in-person concerts will grow in meaning as fiction and reality become increasingly indistinguishable in the digital world, so will the importance of face-to-face conversations, handshakes and high-fives, hugs between artists and those who see beauty in their music.
For music-makers who spend their time in studio settings, reinforcing connections with clients and collaborators will also be key. While I currently rely on AI-fueled music tools in some contexts, I cherish every opportunity to team up with fellow humans, because I’m blessed to work with great people who elevate and inspire me. That’s another vital connection that AI cannot now — or hopefully ever — replace.
It Takes a Movement
Music-makers, those who support them in commerce and industry, and those who weave music into their lives as listeners — all of us must help build a movement that cherishes human creativity lifted through technology.
There’s already hard evidence that protecting artists’ digital integrity is an all-too-rare consensus issue within American politics; check out Tennessee’s bipartisan ELVIS Act for more. Music-makers in any community can push their local and national leaders to ride Tennessee’s momentum and reproduce its successes against AI abuse. As a voting member of the Recording Academy, I’m proud of the organization’s pro-human activism efforts when it comes to federal copyright law and other vital issues. Every music-related entity should make noise in favor of similar protections.
Granted, even the smartest laws will only go so far. AI music technology is so accessible that trolls and bad actors will likely be able to manipulate musicians’ voices, privately and anonymously, without suffering real consequences — a dynamic unlikely to change anytime soon. But the more our culture brands such exploitative recordings as tasteless and taboo, the better. We cultivate respect for human creators when we marginalize the consumption of non-consensual, AI-smelted musical plastic.
Consent is one key; control is another. While industry executives, music-makers of all shapes and flavors, influencers and lawmakers must collectively insist that musicians remain masters of their own voices, I recommend we go further by empowering artists themselves to take the lead.
It would be brilliant, and fair, for Madonna or Janelle Monáe, Juanes or Kendrick Lamar, to release interactive AI albums that they, the artists, control. Such properties could allow fans to create custom AI tracks from raw material exclusively recorded for that purpose. Under no circumstances should AI assets be leveraged for any use without the explicit permission — and compensation — of the humans responsible for the music on which those algorithms were trained.
…And I Feel Fine
In the face of AI’s explosion, we must remember to stay curious, hungry and optimistic. Investors, inventors and tech companies must look beyond novelty song creation as the technology’s highest musical goal; I can’t imagine how far AI will go when applied to creating new instruments, for example. Much of the music I make is improvisational, formed in my brain milliseconds before it’s realized by my fingers. How amazing would it be to jam with live band members — as well as an AI algorithm trained to create instant orchestrations, in real time as I play, using a never-before-heard chimera of Les Paul overdrive, volcanic glass vibraphone and a grizzly bear roaring?
AI presents massive challenges to human creators of any sort, but if we proceed with thoughtfulness and respect, new innovations will lift music-making communities everywhere. I for one will be thrilled to learn who the first Beethoven, Beyoncé and Robert Johnson of the AI era will be, and to hear the masterpieces they create.
Michael Gallant is a musician, composer, producer, and writer living in New York City.
Members of the 1980s new wave band The Plimsouls have won a legal ruling against the group’s guitarist over the trademark rights to the band’s name – the music industry’s latest battle over the names of classic rock groups.
In a decision issued last week, a federal trademark tribunal sided with Peter Case and two other members of the Plimsouls – best known for their 1983 hit “A Million Miles Away” from the movie Valley Girl – in their fight with guitarist Eddie Munez.
The band had accused Munez of effectively going rogue, including performing under “The Plimsouls” with new musicians and seeking to secure his own trademarks to the name. They claimed fans “unwittingly bought tickets” to the shows because they thought it was the real band.
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On Wednesday (May 18), the federal Trademark Trial and Appeal Board said it was “crystal clear” that the band collectively, and not Munez alone, owned the rights to “The Plimsouls” name – thanks in part to the fact that they were all continuing to receive royalties.
“[Munez] had and continues to have his cake (royalties from the band). But he cannot eat it too (exclusively own the band’s mark),” the board wrote. “The public associates the … THE PLIMSOULS with the group, not just its lead guitarist.”
The battle between the members of the Plimsouls is just the latest clash between bandmates over the legal rights to classic group names. Journey, Stone Temple Pilots and Jefferson Starship have all fought protracted litigation over their trademarks, as have members of the Rascals, the Ebonys, the Commodores and the Platters.
Such disputes often arise out of one question: Who truly constitutes the band? Is it the band members, or an LLC that owns the rights to the name? Is it the original lineup, or the one that produced the biggest hits? Does one key member and a bunch of replacements count? Fans, band members and lawyers will likely give you different answers.
In the case of the Plimsouls, the band argued that all four members had always been members of a partnership that equally split control of the band’s intellectual property, including the trademarks to the band’s name.
Munez argued back that the band had “abandoned” any such rights because his bandmates had failed to perform any live concerts under the name since 2007. But in its ruling last week, the trademark board rejected that argument.
“Petitioner has not abandoned its mark The Plimsouls because the band’s music has remained on sale … throughout the band’s 45-year existence,” the judge wrote. “The [trademark] has always identified their group, based on the group’s music, and live and filmed performances. This explains why consumers have complained to [the band] after mistaking [Munez]’s band for [The Plimsouls] and being disappointed as a result.”
Neither side immediately returned a request for comment on Wednesday.