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Max Lousada, who has served as CEO of recorded music for the Warner Music Group since 2017 and who will soon be exiting the company, has penned a farewell note to staff, which was obtained by Billboard.
“My entire career, from my indie roots through my 21 years here at Warner, has been guided by one simple truth: People who can make music that moves people are special,” Lousada wrote. “The world needs them. It’s a privilege to help those artists be seen, heard, appreciated and, ultimately, to succeed.”
Lousada has spent two decades at the Warner Music Group, starting in the mid-2000s, when he joined Atlantic U.K. and ran that company for nine years. He took over Warner Music’s whole U.K. operation in 2013, before shifting to take on the top music role at WMG under then-CEO Stephen Cooper in 2017. A longtime artist advocate within the building, Lousada is credited with playing a major role in the careers of Dua Lipa, Ed Sheeran, Bruno Mars, Coldplay, David Guetta and more.
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During his tenure, he was part of the leadership team that helped WMG become a public company once again in 2020, while also helping facilitate and integrate the acquisitions of 300 Entertainment, 10K Projects and Spinnin Records.
Prior to his time at Warner, Lousada ran his own distribution company in the late 1990s before joining indie labels Rawkus Records in 2000 as European managing director, and Mushroom Records in 2002 as head of A&R.
On Aug. 1, current WMG CEO Robert Kyncl announced a major restructuring of the label group, which included news of Lousada’s exit; his last day in his post will be Sept. 30, though he will remain in an advisory capacity through January. His position within the company will not be replaced. As part of the transition, a number of high-profile leaders at Warner are also leaving the company, including Atlantic Music Group CEO Julie Greenwald, who herself penned a farewell letter to staff yesterday (Sept. 26). Elliot Grainge will take over as CEO of Atlantic Music Group beginning Oct. 1.
Read Lousada’s full note to staff below.
Hi everyone,
Monday will be my last day as CEO, Warner Recorded Music.
Although I’ll be working in an advisory capacity till the end of January, it feels like this is the moment to thank you all for what has been the most extraordinary experience and the most incredible honour.
My entire career, from my indie roots through my 21 years here at Warner, has been guided by one simple truth: People who can make music that moves people are special. The world needs them. It’s a privilege to help those artists be seen, heard, appreciated and, ultimately, to succeed.
So I want to express my gratitude to all the artists and managers who put their faith in me and in Warner to support them. Being there from the beginning with superstars like Ed Sheeran, Bruno Mars, Dua Lipa, and David Guetta; our partnerships with legends like Coldplay and Linkin Park; being entrusted with the catalogs of icons like David Bowie, Fleetwood Mac, Madonna, and Led Zeppelin; seeing artists like Megan Thee Stallion, Lil Uzi Vert, CKay, Zach Bryan, Myke Towers, Gunna, Lizzo, Jack Harlow, Benson Boone, and Charli xcx make their mark on culture…these and so many others are memories and relationships I will treasure.
I want to give huge respect to everyone who champions artists every day by supporting their creativity, telling their stories, fuelling their fandom, and taking them global, as well as the unsung heroes protecting artists’ rights, getting them paid, and making sure all of us are equipped to do our best work. Everyone here plays their part and, whatever your role, know that I see you and I appreciate you. It has been my privilege to work with you and to lead you.
I would like to thank Len for backing Warner, and to wish him, Robert, and the WMG leadership team every success in steering this unique and historic company forward.
For all of you taking Warner into its next era, remember that, at its very best, music is the sound of change. What the most iconic artists and the most enduring businesses have in common is evolution. Sometimes that’s exhilarating, sometimes it’s messy and difficult. I encourage you to embrace ALL of it because it’s when we challenge ourselves to move forward that artists win, fans win, and we win. Ultimately, music has to win. It’s just too important not to.
Whatever my next era looks like, I’ll always be rooting for you and I hope many of our paths will cross again.
For now, I’m going to go and put a record on…
Thank you, all of you, for everything.
Max
Welcome to a sopping edition of Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across music. It’s Julie Greenwald‘s last Friday as chair and CEO of Atlantic Music Group — read her farewell letter to staff here. Carry on for [mostly] good news but also check out Billboard‘s just-released annual list of Latin music’s most powerful executives, plus our weekly interview series spotlighting a single executive, our helpful calendar of notable events, and have you ever wanted to look at tchotchkes inside the office of an executive while reading their in-depth answers to the most important questions facing the biz? From the Desk Of is probably your jam.
Warner Music Group appointed Corey Sheridan as global head of commerce and revenue for ADA, the company’s independent label and artist services division. Sheridan, until recently the head of music partnerships at TikTok, will manage ADA’s commercial strategy, working to drive revenue and optimize music releases. The Los Angeles-based exec reports to ADA president Cat Kreidich. At TikTok, Sheridan played a crucial role in the platform’s music strategy, overseeing the creation of the TikTok Charts feature and securing partnerships with Billboard, Spotify, Apple Music, and Amazon Music. His first role at TikTok was as head of music for North America, from April 2019 until February of the last year. Prior to TikTok, Sheridan held leadership roles at UnitedMasters, SoundCloud and Sony’s The Orchard. His work has earned recognition on Billboard’s 2020 Impact list and the 2019 Digital Power Players list. Kreidich praised Sheridan for his visionary leadership over the years, particularly in anticipating industry trends, and highlighted his deep passion for indie music and extensive digital and social experience as key assets for ADA’s future success. Sheridan lauded ADA’s “clear vision and unmatched drive to strengthen what a distribution company can offer.”
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Drew Hill, CEO of Proper Group’s distribution division, was elected chairman of the Official Charts Company, which compiles the UK’s music and video sales data. Hill succeeds Sony Music senior director of commercial analytics Charlotte de Burgh-Holder, taking on the non-executive role starting Sept. 29. He represents ERA, the Digital Entertainment & Retail Association, which co-owns the Official Charts Company with BPI. As chairman, Hill will work closely with CEO Martin Talbot to shape the company’s strategy and chair the Official Charts board. With over 20 years of experience in the entertainment sector, including roles at Walt Disney and Curb Records, Hill now leads Proper Group’s distribution division. He recently oversaw the launch of the UK’s largest warehouse for physical music and video. Talbot praised Hill’s wide-ranging industry experience, noting it makes him well-suited for the role “as we continue to evolve all that the Official Charts does and stands for – and prepares for the next phase in its development.”
Warner Chappell Music promoted A&R executive Spencer Nohe to vp of A&R. During his career, Nohe has worked with artists including Thomas Rhett, Alysa Vanderheym, Brittney Spencer and Conner Smith. He joined WCM Nashville in 2020 as director of A&R and previously worked at Curb/Word Entertainment and BMI. Nohe will continue to report to Ben Vaughn, president and CEO of WCM Nashville, who called him a “true, thoughtful music professional.” –Jessica Nicholson
Universal Music Greater China senior vp Gary Chan has been tasked with helming a new label specifically covering China’s Greater Bay Area, which includes both Hong Kong and Macau and is home to more than 86 million people. The new imprint, Universal Music China Greater Bay Area, has its headquarters in Shenzhen and will focus on discovering and nurturing local talent. “We eagerly anticipate welcoming the outstanding talents from this region to join us in driving forward, the next era of Chinese pop music,” said Timothy Xu, chairman and CEO of UMGC. “In this pursuit, we are setting our sights on transforming the GBA into a trendsetting hub that epitomizes creativity, vitality, and connectivity, crafting fresh musical expressions and innovative entertainment experiences.”
Big Machine Label Group appointed Andi Brooks as director of streaming for The Valory Music Co, effective immediately. Previously the director of Southwest promotion & marketing at Nashville Harbor Records & Entertainment (formerly BMLG Records), Brooks will now collaborate with VMC’s streaming partners to strategize and promote both new releases and existing catalog. She reports to VMC president George Briner and svp of digital & promotion Ashley Sidoti. Brooks joined BMLG Records in 2019, following a successful career in radio and morning television in Madison, WI. “Her enthusiasm and passion for music, along with her desire and drive to be the best in the streaming world makes her a great addition,” said Briner.
Distribution and retail brand Fat Beats appointed industry veteran Rob Caiaffa as its new head of marketing. Caiaffa will oversee Fat Beats’ marketing efforts during a time of growth and expansion, as the brand celebrates its 30th anniversary. His role will focus on enhancing Fat Beats’ market positioning and strengthening relationships with artists and industry partners. Caiaffa brings two decades of experience from previous senior positions at companies like SoundCloud, Motown Records and Def Jam Recordings. At SoundCloud, he played a key role in launching initiatives like the Fresh Press artist interviews and the CloudBar industry insights program, and worked on strategic partnerships with major brands like SiriusXM and Pandora. Caiaffa said his goal at his new gig is upholding Fat Beats’ legacy while exploring innovative new opportunities for the brand’s future.
Jon Borris joined The Core Records as general manager, where he will oversee the label’s day-to-day operations, focusing on artist strategy, A&R, marketing and distribution. He joins the label following a six-year tenure at Republic Records, where he worked with artists including Taylor Swift, Morgan Wallen, Drake and Ariana Grande. Prior to Republic, Borris spent two decades at Sony Music Entertainment. Kevin “Chief” Zaruk and Simon Tikhman launched The Core Records in 2023. -J.N.
Outback Presents appointed Joel Bachkoff as senior vp of comedy, marking a key addition to the company’s growing funny business. Bachkoff will focus on developing the careers of comedy talent, guiding them from clubs to theaters and eventually arenas, while cementing their long-term success. With decades of experience in the comedy industry, Bachkoff’s career began at the club level and expanded to owning and operating multiple comedy, music, and restaurant venues across Arizona, Florida, and California. His expertise and innovative approach have made him a respected leader in the field. Outback Presents co-CEOs, Brian Dorfman and Michael Smardak, expressed their excitement about Bachkoff joining the team, with Smardak saying he’s “thankful to be able to work with Brian and Joel who have dedicated their careers to comedy.” Reach Bachkoff at joel.bachkoff@outbackpresents.com.
Dhar Mann Studios, a leading digital content company, appointed Sean Atkins as president and COO. Atkins, a media industry veteran with experience at Jellysmack, MTV, and Discovery, joins to drive the company’s growth and expansion into new business lines. Dhar Mann Studios produces scripted content, generating over 6.7 billion views in the past year, the company said. Atkins will oversee its Burbank production facility and lead efforts to broaden the company’s reach, including live events, merchandising, publishing, and partnerships, with representation from CAA. As president of DMS, Atkins has already launched the 5th Quarter Agency, a new creator-services division to help top creators monetize their content on YouTube. Dhar Mann, the company’s founder, sees Atkins as key to accelerating the company’s mission-driven growth. “Together, we’re set to advance our mission of using media to make a positive global impact, while we propel the company into this next stage of unprecedented growth,” he said.
Align PR is expanding its music and Latin teams with the addition of Lauren Morris-Ruff and Erica Goldish in Los Angeles, Victoire Selce and Nick Vinci in New York City, and Justin Tejada in Miami — all with strong backgrounds covering labels, agencies and various markets. Align’s client roster includes heavy-hitters like Madonna, Demi Lovato, Zayn Malik, Lil Wayne, Lea Michele and Nicky Jam, among others. Co-founder Nicole Perez-Krueger expressed excitement about the company’s growth, noting how the varied experiences of the new team members — Morris-Ruff at PMK*BNC, Goldish at Shore Fire, Selce at Wasserman, Vinci at 10K Projects and Tejada at Acoustyle — enhance the firm’s culture and storytelling abilities. The music department will continue to collaborate with longtime staff members such as Nicole Perez-Krueger, Brit Reece, Cait Bailey, Paul Samaha, Alec Huerta, Trixie Richter and Isa Perez.
ICYMI:
Dickon Stainer
Elektra veteran Gregg Nadel was appointed co-chair and co-president of Warner Music Nashville, replacing Ben Kline to work alongside co-head Cris Lacy … Universal Music Group Nashville appointed Robert Kilduff as chief financial officer … Several staffers at CMT have been let go … and Dickon Stainer was appointed chairman and CEO of Universal Music UK, succeeding David Joseph, who announced a day before that he was stepping down from the role after almost 17 years at the wheel. [MORE]
Last Week’s Turntable: An Old Friend Returns to Budde
Grammy award-winning, multi-platinum artist Maren Morris has signed with WME for representation globally. Morris was previously represented by CAA. Morris is currently managed by Red Light Management. In addition to her Grammy win, Morris has garnered five ACM Awards (including winning female artist of the year twice), five CMA Awards and three Billboard Music Awards. […]
There’s a brand new venue coming to Toronto, and it will be one of the biggest in the country. Rogers Stadium will open in summer 2025. At 50,000 capacity, it will also be one of the biggest venues built specifically for music. Despite the stadium designation, the venue will not be home to a sports […]
When Jeremy Sirota signed on as CEO of indie digital rights nonprofit Merlin in January 2020, he had already spent years championing the independent music community.
After starting his career as a tech lawyer in the mid-2000s, Sirota worked for nine years at the Warner Music Group at WEA and ADA, helping to distribute WMG’s affiliated indie-label partners. He then moved to Facebook Music, where he was independent label lead for its business and partnerships team. That experience gives him the perspective needed to assist Merlin’s 500-plus members representing 30,000-plus label partners in more than 70 countries in navigating an increasingly complex digital world.
Over the past four years, he has worked to set those labels — which collectively represent some 15% of the global recorded-music market — on a course to optimize partnerships that increasingly power the business. They include expanded alliances with Meta and YouTube; deals with SoundCloud, for its fan-powered royalties structure, and Deezer, for its “artist-centric” royalties plan; and a new initiative, Merlin Connect, that grants select tech startups a license for its members’ catalogs to help educate those new companies about music usage on their platforms while getting Merlin’s labels and their artists paid.
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Since Sirota became CEO, Merlin has added more than 100 members and launched a mentorship program, Merlin Engage, which pairs women music executives with the next generation of female industry leaders. He’s also debuted Merlin Insights, launched in April to help parse the avalanche of data that indies must process. And as the sector grows globally, Sirota says he’s focused on how to best superserve Merlin’s labels. “There are a lot of ways we think about growth,” he explains. “The most important are ‘Am I driving more value to my members? Am I helping support their ability to be independent? And am I helping to shape a future where artistry, authenticity and creativity can thrive?’ ”
Have you brought in new members and territories this year?
Our growth is about making sure that our values are held by the members who join. This year, 11 new members have joined Merlin, including Artist Partner Group, UNIFIED and Rostrum Pacific. We’ve grown the team to deliver on white-glove support. That involves three things: automate as much as possible; communicate; and collaborate more efficiently and effectively. Something we think about a lot is “How do we free people up?” We’re now over 50 people and have added people around the world at all levels. One of the most important things we do is report and pay to our members on a timely basis so they can pay their bills, their labels and their artists. And we’re deepening our relationships with some of our partners, like Meta, and doing things with [graphic design platform] Canva — which I’m really excited about. We’re finding new ways to monetize music in a healthy and fair way.
A coffee enthusiast, Sirota calls this “my rocket ship of an espresso maker — a Profitec, gifted by my wife — with which I enjoy my daily ritual of making cortados.” He admits to a “guilty love of New York deli coffee with a generous dose of milk and sugar.”
Nina Westervelt
How does Merlin Insights benefit your members?
Insights is a big initiative. We now have a data operations team to make sure that all trends data is being delivered in the right format. Our market share on some of these platforms is significant — more than just the 15% we talk about. So we have this incredible wealth of data. What could we do with that that members cannot do on their own? If you’re not a global organization with 10,000 employees all around the world, we have the ability to pull out interesting stories that help our members — things they don’t know because they’re not on the ground. We do reports, webinars, feedback loops with members around: What else do they want to see? What do we get right? What do we get wrong? That’s where this membership, this community, really comes into play.
What are some of the biggest challenges facing indies right now?
Their world keeps changing so rapidly, and whatever worked six months ago doesn’t work today. That’s why I talk so much about this one-on-one white-glove approach, which is helping them understand where things are headed so that they can make better decisions. Compared to a major, they have less capital, less resources, smaller teams. They have to be more nimble, and the decisions they make have to be right more often. What kind of guidance are you giving them? What does it mean to break and sustain artists, given the way this world’s operating? And what can we be doing with data, our deal-making and with our partners? And then, what are the next, new opportunities? If music is like water, it’s flowing everywhere, and yet it’s not picking up the monetization it should. So trying to find those next, new opportunities.
Is that one of the ideas behind Merlin Connect?
We’re trying to make the ability for startups — pre-seed companies — to be able to more seamlessly tap into music, from a licensing perspective, from an operational perspective, and get value in return for that. But they may not even realize the value of music. We’re also trying to tackle people who may not have thought about music.
I look at so many different types of companies where music could be so valuable to them if they just understood it. We want to make it more seamless, the operations, the licensing, and then there’s an education piece. But it’s not just a license — we’re investing in you as well. You get access to our team, which [collectively] has hundreds of years of music experience with startups about what works and what doesn’t work. You get access to our independent members who love to be on the cutting edge.
We’ve had some really good conversations with some companies now. This is a long-term project — this is our approach now to how we think about the ecosystem and how we nurture it. I’m not going to change the trajectory of every startup just because they have music now, but I think I can fundamentally change the trajectory of so many startups in a way they don’t realize yet.
This photo of David Bowie, taken by Mick Rock, “is a cherished piece because it captures Bowie’s aura.”
Nina Westervelt
Is this about finding new growth sectors?
One hundred percent. It’s almost endless, the types of platforms and startups that could benefit from music. And it’s going to take experimentation. You can’t help everything grow, but there’s a lot out there that’s not growing the way it could. And it’s going to benefit Merlin and its members and their labels and artists, but it could have beneficial ramifications for the whole industry as well. If we can help be a part of that, that would be really exciting.
How have your experiences at Warner and Facebook served you at Merlin?
It gave me the ability to relate to people at different levels in the business, whether it’s a product manager at a digital platform, or an engineer who’s now a founder of a startup, or it’s a member who runs a metal label, or [is] the head of [European indie trade association] IMPALA. I try to see the business through their eyes. I’ve always been on the service side, and that’s always been the through line. People want to know that you understand them, and that they were heard, and that you’re working to do what you can.
When Merlin renewed its Meta partnership this year, you said it was about more than licensing music. What else do you expect of these alliances?
We don’t think of it as “Let’s come back and kick the tires every few years.” We want to help shape their thinking about music and their understanding of what independents need at an operational level. We want to do the same thing with our partners to create this continual feedback loop and conversation.
“These artifacts represent a different period of my life that keeps me grounded,” he says. They include awards from the Eagle Scouts, WEA and the Young Presidents Organization.
Nina Westervelt
What were your reasons for Merlin’s deals with SoundCloud and Deezer over their proposed changes to the royalty payout model for streaming services?
We want to make sure no one’s gaming the system. We want to make sure that fraudulent content is not an issue. We want to make sure that artificial streaming is not an issue. We’re absolutely willing to experiment and try out different models. But when you say, “Let’s change the system,” we need to be really careful about two things. One is unintended consequences. And No. 2 is, sometimes what I hear is, “Let’s penalize independents.” Let’s prevent abuse, but let’s be careful. Let’s be incremental to avoid unintended consequences. And let’s not do something that will make it more difficult for independents to operate. It’s already expensive enough to operate in this space, and it’s creating more barriers to entry for those who don’t have the same level of capital to arbitrage against.
That raises a question. Over the past 10 to 15 years, many of the traditional barriers to the music business have come down. It seems like some of these proposed changes to the model are a bit like “Let’s rebuild some of those walls.” Do you feel like things are too wide open now? Do we actually need barriers to entry?
When I hear “create more barriers to entry,” I have a little bit of reflex [thinking that means] “Let’s make it more difficult for independents.” At the same time, you want to be supporting quality music. What has happened is technology is outpacing how we operate as humans. I think the biggest challenge music always has is that there is a zero-sum game around some of this. It’s one of the reasons we’re always thinking about creating new incremental revenue sources.
Where did the idea of Merlin Engage come from, and how have things gone so far?
Katie Alberts from Reach Records was the first to propose this, and Marie Clausen from Ninja Tune was the second. This is our second year. We’re conscious of not biting off more than we can chew. But what is really great about it is, we’re matching very senior leaders with up-and-coming, next-generation female leaders. And what I find particularly inspiring is that these people who are incredibly busy are willing to put time toward it. The second is, we’re creating another mini community. And it’s global, we’re connecting people from different countries. There’s so much we want to do at Merlin, but this one was just a no-brainer to help move the music industry in a better direction.
“I keep a curated sample of already-read books nearby as an invitation to be inspired,” he says. Above them: “A graffiti artwork by my talented aunt, Laura Shechter, whose art estate I manage.”
Nina Westervelt
This story appears in the Sept. 28, 2024 issue of Billboard magazine.
LEVEL, a distribution company owned by Warner Music Group, announced on Thursday (Sept. 26) via Instagram that it will be shutting down in 2025. In a letter to its clients, obtained by Billboard, LEVEL notes that it is no longer accepting new songs for distribution or edits as of the date of the announcement and it will cease all operations on July 31, 2025.
The letter also said that all live releases will automatically be taken down on Nov. 18, but artists are “welcome to request a takedown” of their content before then. It also notes that access to the LEVEL Wallet, which is how the company pays out royalties, will be shut down on July 11. “We’re honored to have supported all of the talented people who have used LEVEL to share their music with the world over the years,” the company said.
In a statement provided to Billboard, WMG said: “We’re focusing all of our efforts behind the ADA brand, as we continue to strengthen our global suite of services for artists and label partners across the independent community. We’re taking a truly global approach, and investing in our team and technology, with some exciting announcements in the works.”
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In late 2022, multiple LEVEL artists and former employees told Billboard that the company was experiencing operational issues. This included the random removal of artists’ songs and projects distributed through the company and increasing difficulty in getting in touch with staff to remedy the takedowns and to generally receive service. Two former employees believed at the time that this was due to a reduced headcount at the company. A number of artists also took to the company’s Instagram comment sections to voice their concerns about the company. Those comments have all since been deleted.
In January 2023, the company addressed these complaints in an Instagram post, saying, “when it comes to customer support, we acknowledge we need improvement… we are refining our process for how we approach withdrawals [as well].”
LEVEL was started in 2018 by WMG in an effort to work more closely with young, unsigned artists. During the course of its operations, it released early songs by Remi Wolf, Stephen Sanchez, brakence, Dreamer Isioma, Boyish and more.
News of LEVEL’s shut down comes amid a widespread restructure of WMG’s Atlantic Music Group, which includes Atlantic Records, Elektra Records 300 Entertainment, Fueled by Ramen, Roadrunner and 10K Projects. Over the last few weeks, around 150 employees under the Atlantic Music Group umbrella have been let go, and a number of high-profile executives are also stepping down from the company, including Atlantic Music Group CEO Julie Greenwald, who co-led Atlantic for nearly 20 years; WMG’s CEO of recorded music Max Lousada, who had been at WMG for decades; 300 Elektra Entertainment chairman/CEO Kevin Liles; Atlantic general manager Paul Sinclair; and Atlantic co-president of Black music Michael Kyser, along with several department heads at both Atlantic and Elektra Records.
Atlantic Music Group will now be helmed by 10K Projects founder/CEO Elliot Grainge.
Canadian musician K’naan has been charged with sexual assault. A charge sheet was filed this morning (Sept. 26) in Quebec City for the musician and director, born Keinan Abdi Warsame, for a count of sexual assault dating back to 2010, The Canadian Press reports. The arrest warrant alleges that the assault took place between July 16 and 17 […]
In its highest profile catalog acquisition yet, Jonas Group Publishing has purchased the publishing copyrights and recordings of pop hitmaker and songwriter Julia Michaels for an undisclosed price.
The portfolio acquisition includes Michaels’ RIAA four-time platinum certified hit “If The World Was Ending,” which she wrote and recorded with JP Saxe. The portfolio also includes the RIAA 3x platinum “Lose You to Love Me” (recorded by Selena Gomez), the gold-certified “Circles Around This Town” (recorded by Maren Morris), and the Dua Lipa-recorded “Pretty Please.” Other songs in the catalog include the platinum-certified “Heaven,” written and recorded for the Fifty Shades Freed soundtrack, and the gold-certified “I Miss You” with Clean Bandit. Her catalog also includes recordings by Lady Gaga, Shawn Mendes, Maroon 5, Diplo, Britney Spears, Nick Jonas, Noah Kahan, Justin Bieber, Jason Derulo, Keith Urban and Kelsea Ballerini.
“Julia Michaels is a known master of songwriting and is revered across multiple genres of music,” said JGP president Leslie T. DiPiero in a statement. “Julia, along with her manager Beka Tischker and their amazing team, have a choice on who they trust to represent her works. We here at Jonas Group Publishing are truly honored that they have chosen us. Listening to her catalog of songs makes us feel like kids in a candy store!”
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“Music is all about passion, and I’m so happy this music lives with Leslie, Kevin and their passionate team that values songwriters and creators,” Michaels added. “I look forward to working with them and growing the reach of these songs.”
“My family and I have been big fans of Julia Michaels for years,” JGE founder/chairman Kevin Jonas Sr. said in a statement. “Her music has been a part of our journey, and we’ve been fortunate enough to experience the magic of her songs firsthand. We’re excited to work with her and her team to continue sharing these incredible songs with the world and to build on the success they’ve already seen.
“This catalog is truly special for Jonas Catalog Holdings and Jonas Group Publishing. It’s not just about the hits she’s created; it’s about the heart and soul in each track. We could not have acquired this catalog without the support and expertise of our financial partner, Corrum Capital Management, who we thank and look forward to many more acquisitions together. We must also thank our trusted partners, Access Media Advisory and Teresa Miles Walsh, as well as Moghan Music for providing valuable assistance throughout the purchase of the catalog.”
The company has previously acquired the catalogs of songwriters including Justin Ebach and Amy Stroup. Jonas Group Publishing, a division of Jonas Group Entertainment, was established in 2020, and is home to songwriters including Terri Jo Box, Franklin Jonas, David Kalmusky and Bailee Madison.
Feid has officially signed with Creative Artists Agency (CAA), which will be representing the multi-platinum artist in all areas globally, Billboard can exclusively announce today (Sept. 26).
With CAA’s representation—across music, film, television, endorsements, sports, business development and more—the Colombian artist is “poised to further expand his international reach and will work closely with CAA on future endeavors, including his highly anticipated world tour,” according to a press statement.
The artist born Salomón Villada Hoyos is known for his No. 1 hits on the Billboard Latin Airplay chart such as “Perro Negro” with Bad Bunny, “Luna” with Atl Jacob, “Yandel 150” with Yandel and “Hey Mor” with Ozuna. He’s also one of this year’s top finalists at the 2024 Billboard Latin Music Awards boasting 11 entries, including Global 200 Latin artist of the year and Latin rhythm album of the year for Ferxxocalipsis, in addition to the five he achieved for “Perro Negro” with Bad Bunny.
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Feid is also a four-time Latin Grammy nominee, where he’s up for best reggaeton performance (“Perro Negro”); best urban music album (Ferxxocalipsis); and best urban song for two tracks, “El Cielo” with Sky Rompiendo and Myke Towers and “Luna.”
Additionally, his Ferxxocalipsis World Tour that sold out dates in New York, Los Angeles, Miami and more, kicked off the Latin American leg of stadium shows with two sold-out concerts in Mexico City last month. The tour will continue through December, wrapping with three consecutive sold-out stadium gigs in his hometown of Medellín, Colombia.
Feid is managed by Luis Villamizar.
Both Feid and Villamizar are set for the 2024 Billboard Latin Music Week returning to Miami Beach on Oct. 14-18, with confirmed superstars including J Balvin, Gloria Estefan, Alejandro Sanz and Peso Pluma, among many others. For tickets and more details, visit Billboardlatinmusicweek.com.
In the late ‘90s, shortly after graduating high school, Timothy Trudeau was already making his mark in music, launching his multi-faceted company Syntax. He worked in production and songwriting, working with nu metal band P.O.D. on pre-production in Syntax’s studio, and producing Tonex’s song “Dancing in the Son” on his 02 album for Jive Records. Other artists Trudeau has worked with include Man of War, Kaboose, Grits, and Nappy Roots (handling drum programming for their song “Right Now,” featured on the 2005 Daredevil soundtrack). He also performed as part of the group Sackcloth Fashion.
His journey as a creative and businessperson largely centered on Christian hip-hop, a niche scene that nonetheless was close to his heart and a lifelong passion to that point.
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“I was a big fan of Christian hip hop growing up, and so I was already kind of well immersed in that space,” Syntax Creative CEO/founder Trudeau says of his early entryway into music. “I was putting beats on a cassette and mailing them to folks. I would go to shows and I drove up one time to L.A. and gave a beat tape to [rapper] Pigeon John, who later ended up putting his first record out [Is Clueless] on our record label [via The Telephone Company/Syntax Records]. I was just trying to get anyone I could to take a listen, and if nothing else, give feedback, tell me what they thought.”
By 2004, Syntax Creative was officially incorporated and has since evolved into a top independent music distributor and marketing agency, representing the exclusive global rights to over 150 record labels. Syntax began in the physical retail distribution space, but Trudeau could see where things were heading, and early on Syntax was already negotiating direct deals with organizations including Apple iTunes, as well as Amazon, Google, Microsoft, Yahoo, and later Spotify.
“When we finally decided to go all the way digital, it was just about waiting for some of the other aspects of the industry to catch up with that,” he says. “We used to have to pay all these extra fees and surcharges for shipping and return fees and those kinds of things—so by the time the listener would buy a CD for $16.98 plus tax, we’d be already $30 into that record, and physical distribution in CDs was the loss leader back then.”
Syntax earned its reputation working in Trudeau’s strong suit of Christian hip-hop. But he soon had a realization. “What we quickly realized was what works for one niche works in another one just the same,” he says. “We figured out that what we did for a hip-hop record worked for a bluegrass record as well.”
In 2008, Syntax began to branch out, bringing on clients like Bluegrass/Americana label Crossroads Label Group, which introduced Syntax Creative into the bluegrass space. Crossroads Label Group is home to labels including Mountain Home Music Company and Organic Records (and music from artists Kristin Scott Benson, The Grascals, Tray Wellington and Sister Sadie); Old Bear Records (Andrew Greer, Kevin Max); Man-do-lin Records (Ronnie Reno); and Frontline Records (12th Tribe), among many others. In 2009, the company doubled the size of its catalog from the previous year.
A decade later, the company relocated from California to Nashville, as many of their clients were already based in Tennessee, and picked up Dark Shadow Recording (Becky Buller, Man About a Horse). Earlier this year, Syntax added more clients in Gray Artist Services, 403 Music and Sound Biscuit. They also teamed with Christian music and entertainment site NewReleaseToday’s label NRT Music, to provide marketing and digital distribution for the label, and teamed with Blue Flower Records and folk duo The Gray Havens. Syntax has also continued further building its reputation in the bluegrass space through its partnership with Rebel Records, the 64-year-old label whose catalog of over 4,800 songs includes music from Larry Sparks, Ralph Stanley, Del McCoury and Bill Emerson.
Syntax offers a differentiating factor in that it not only distributes music but offers a range of services including marketing, royalty consolidation and label services. While artists today have a range of social media outlets at their disposal, he’s found that every genre, from mainstream pop to more niche genres has benefited from TikTok.
“If artists only have enough time for one, it should be TikTok, because really all the people are doing right now anyway, is there, and then they go over and just post the same video at another [social media] network,” he says.
Even with all the controversy surrounding the money artists and songwriters make (or don’t make) from streaming, Trudeau says he advises artists to look at the role of DSPs differently.
“I feel like a lot of these DSPs get a bad rap because I think the artists have now looked to the DSPs and they think, ‘We’re in the music business. I need all my income to come from Spotify,’” he says. “And it’s like, ‘What if Spotify was the loss leader?’ That’s one thing we’re always trying to work with our artists on — you’re not in the Spotify business or you’re not in the CD business, you’re in the music business. So how can we monetize everything around it in a way where you can actually do this full-time or even part-time?”
Trudeau, who has served on both Dove Awards and Grammy screening committees and is an active board member of the Music Business Association, has also led educational tracks for conferences including Music Biz, Gospel Music Association, Flavor Fest and more.
“We’ve had a lot of fun helping the labels and the artists that we work with on just practical things that they can do that will help their careers, and help increase their revenue,” Trudeau says.
The best advice I received is: One thing that stood out to me early on was the person who picks up the phone, and the person who sends the email, those are the ones that things happen for them. Maybe they get told ‘No’ 99 times, but then the 100th time, they get told yes.
I would tell people coming up in this industry: The live show is still number one—that’s a way to connect that I still think a phone and social networks will never be able to replace. And those people that were at those smaller, beginning shows, they will follow them all the way. They will be the ones buying the VIP stuff—not that you can’t convert someone who came into it later, but those early fans are often really invested.
In my job, it’s good to have: I’ve never really been one to overreact or get too heated up. It seems like that’s served me well. Being calm, even when things are crazy, has helped a ton. Working with people—we have 150 record labels and that’s a lot to juggle. You get people calling if they are going through something or need advice because they know I’m going to be rational and not overreact.