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Billboard’s 2024 Print Calendar

As Billboard publishes its 136th volume throughout 2024, stay in the know on the magazine’s print schedule for the year, along with each issue’s corresponding theme. This is an updating post, so be sure to check back for any changes.

Issue Date: Jan. 27, 2024
Theme: The Billboard Power 100

Issue Date: Feb. 10, 2024
Theme: Sports

Issue Date: March 2, 2024
Theme: Women in Music

Issue Date: March 9, 2024
Theme: SXSW

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Issue Date: March 30, 2024
Theme: Environment
*This issue will include Top Music Lawyers

Issue Date: April 20, 2024
*This issue will include International Power Players

Issue Date: May 11, 2024
Theme: Country Power Players

Issue Date: June 1, 2024
Theme: Branding
*This issue will include 40 Under 40

Issue Date: June 8, 2024
Theme: Indie
*This issue will include Indie Power Players

Issue Date: June 22, 2024
Theme: Pride/Black Music Month

Issue Date: July 13, 2024
Theme: Jazz

Issue Date: Aug. 3, 2024
Theme: R&B/Hip-Hop Power Players

Issue Date: Aug. 24, 2024
Theme: Fall Music Preview

Issue Date: Sept. 21, 2024
Theme: Latin Music Week

Issue Date: Oct. 5, 2024 (Double Issue)
Theme: Grammy Preview/Producers

Issue Date: Oct. 26, 2024
Theme: Touring
*This issue will include Top Music Business Schools

Issue Date: Nov. 16, 2024
Theme: BBMAs
*This issue will include Top Music Business Managers

Issue Date: Dec. 7, 2024
Theme: No. 1’s and Year in Music

Issue Date: Dec. 14, 2024
Theme: Grammy Voter Guide

Rod Stewart Sells Catalog and Other Rights to Irving Azoff’s Iconic Artists Group

Two-time Rock and Roll Hall of Fame inductee Rod Stewart has sold his genre-bending song catalog of hits, deep cuts and more to Irving Azoff‘s Iconic Artists Group. Styled as a “wide-ranging cross-media” partnership, the deal with IAG includes the raspy singer-songwriter’s rights to his sound recordings and his interest in his publishing, as well as certain name, image and likeness rights, Billboard has confirmed.

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The company, which Azoff co-founded in January 2020, declined to offer financial particulars of its deal with Stewart, who joins an elite roster of IAG acts that includes The Beach Boys, Cher, Linda Ronstadt, Joe Cocker, Dan Fogelberg, Nat “King” Cole, Dean Martin and CSN bandmates David Crosby, Stephen Stills and Graham Nash.

Concurrently, Iconic announced on Thursday (Feb. 15) that it has raised $1 billion as part of an investment from HPS Investment Partners — which it said will enable them to acquire and manage even more legendary assets.

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IAG’s arrangement with Stewart encompasses his entire career, beginning with his standout vocal contributions on Jeff Beck’s first two albums — Truth and Beck-Ola — and then the rollicking-and-randy output of the legendary Faces, his band with fellow Jeff Beck Group alum Ronnie Wood. That combo, filled out by Kenney Jones and the late-greats Ian McLagan and Ronnie Lane, produced several early 1970s gems co-written by Stewart, including “Miss Judy’s Farm” “Bad ‘n’ Ruin” and their only proper hit in the U.S., “Stay With Me” (No. 17, Hot 100).

Stewart’s solo career began in earnest during a brief window between his time in the JBG and Faces, but he truly broke through with album No. 3, 1971’s Every Picture Tells a Story, which topped the Billboard 200 and produced breakthrough hits “Maggie May” (co-written with Martin Quittenton) and a cover of “(Find a) Reason to Believe.” Throughout the decade he bagged an album’s worth of greatest hits, including “Tonight’s the Night (Gonna Be Alright),” which spent eight weeks at No. 1 on the Hot 100, as well as “You Wear It Well,” “Hot Legs,” “You’re in My Heart (The Final Acclaim)” and his foray into disco, “Da Ya Think I’m Sexy?” Plus, it was during the 70s that he established himself as an able interpreter of other people’s songs, like “The First Cut Is the Deepest” (Cat Stevens) and “Twistin’ the Night Away” (Sam Cooke ).

The 1980s saw Stewart turn to more soft rock stylings and he scored a string of top 40 hits on the Billboard Hot 100, including “Passion,” “Tonight I’m Yours (Don’t Hurt Me)” “Infatuation,” “Forever Young” and one of his biggest tracks of the decade, a cover of Tom Waits’ “Downtown Train.” The next decade produced adult contemporary hits like “Rhythm of My Heart,” off his top-10 album Vagabond Heart, and the juggernaut that was his multi-platinum Unplugged…and Seated, which capped at No. 2 on the Billboard 200 and included his wedding reception-ready version of Van Morrison’s “Have I Told You Lately.” For much of the 2000s, Stewart has released a series of highly popular Great American Songbook albums and other genre-specific collections, including ones for rock and soul. Later this month, he’ll release his 32nd studio album, Swing Fever, a salute to the big band era. The rest of the year will find him on the road and wrapping up his Las Vegas residency.

The partnership with IAG arrives less than a year after Stewart backed out of a potential catalog sale to Hipgnosis following lengthy negotiations. He said at the time that “this catalog represents my life’s work. And it’s become abundantly clear after much time and due diligence that this was not the right company to manage my song catalog, career or legacy.” (Hipgnosis went on to have a bumpy 2023 that has spilled over into this year.)

Yet now Stewart has reason to believe the “time is right” and that “I feel fortunate to have found partners in Irving and his team at Iconic that I can entrust with my life’s work and future musical legacy.”

Azoff added, “We are thrilled to welcome one of the most celebrated singer-songwriters of our time, Rod Stewart, to the Iconic family. Our new partnership with HPS provides us with the resources and flexibility to make blockbuster signings like this one and to continue the success of our legendary artists and their legacies.”

Iconic’s financial advisors during the process was Artisan and Moelis, while Kendrick & Baron acted as the company’s legal advisors. Jackoway Tyerman represented Stewart. HPS Investment Partners enlisted Lisbeth R. Barron and the team at Barron International Group, LLC as financial advisor, and Latham & Watkins as legal advisor.

Producers Are Struggling to Get Paid — Even Some Who Work With Travis Scott

While Travis Scott performed a three-song medley at the Grammys earlier this month, the teams of some of the producers and songwriters who helped make his hit album Utopia were fuming — they didn’t yet have the signed paperwork that would get them paid for their work on the project. 

At the time, at least four of the producers and writers involved with the album still didn’t have producer agreements or publishing splits finalized, according to four sources close to the project, meaning they cannot get fully compensated for their work. Some of Utopia‘s contributors do have their agreements completed: Ted Anastasiou, a rep for Scott, said in a statement that “the vast majority of payments for contributors on this album have been paid and that any outstanding payments are near complete.”

Artist managers and entertainment attorneys say it is increasingly common for acts to put out an album first and figure out all the clearances later. (Utopia came out more than six months ago, on July 28, 2023, and went on to become one of the biggest releases of the year.) “The amount of paperwork potentially required for clearing a single track has become so excessive that I think some music industry executives may have become desensitized to the importance of having everything in place before release,” says entertainment attorney Gandhar Savur. 

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Although artists often enjoy revenue streams outside of recorded music — notably touring and merchandise — the same is not true for most songwriters and producers. Writers are usually financially dependent on publishing royalties from the songs they work on. Producers typically depend on a mix of master royalties (often just an advance unless an album recoups its budget, which is rare) and publishing royalties (but only if they contributed songwriting). 

This means all but the most famous writers and producers are already in a precarious financial situation. On top of that, massively successful artists are often slow to finalize the deals that dictate what percentage of royalties writers and producers are owed, and what fee is thrown to producers. As the months tick by, collaborators’ frustration grows.  

Anastasiou, Scott’s rep, said in his statement that “the challenge with contributor payments on albums with multiple participants on each track is that negotiations and issues frequently occur before and after an album’s release, as terms need to be agreed and are all interdependent. This becomes further complicated when some participants, like those quoted in the story, are relatively unknown and their minor contributions only came to our attention afterward.”

Anastasiou continued, “these challenges are not unique to Travis or any specific artist. Attributing any blame to Travis or his team for this common issue is both wrong and short-sighted, especially when Travis’ team has been more than proactive every step of the way and are hard at work to finalize the last few remaining payments.”

The Utopia contributors who spoke to Billboard about their experience would almost certainly dispute that they are “relatively unknown.” But as Anastasiou noted, the collaborative nature of much contemporary pop music does mean that there are mountains of paperwork and negotiations for an artist’s team to complete around each album release. 

“Back in the day, a band could release a record and basically have a producer agreement, maybe a mixer agreement and a few session musicians, and possibly not much else,” Savur explains. “These days, commercial pop tracks can have multiple producers, outside people contributing beats or music beds, samples and interpolations, one or two featured artists or side artists who each need their own agreements and also waivers from their record labels, and sometimes a dozen or more co-writers who are all signed to different publishing companies.” 

“I don’t know any attorney’s office that represents producers and songwriters that’s not completely underwater at the moment, scrambling to get all the deals done,” adds Dan Petel, founder of This Is Noise MGMT, another writer-producer management company. He says the problem is compounded by artists releasing music more frequently in order to keep their fan bases engaged. 

To make things even more complicated: Artists’ teams are usually responsible for all the clearances on their albums, but the money paid to the producers will usually come from a label. For producers, “the lack of a direct contractual relationship [with the label] yields an uncomfortable disconnect between who creates the music and who pays for it,” says Matt Buser, an entertainment attorney.

And once an album is released, artists often hit the road, meaning their attention — and their team’s attention — is focused elsewhere. Still, “the labels insist that the producer agreements be finalized and signed by both parties [producers and artist] for the producers to be paid their fees in full,” explains Maytav Koter, founder of Good Company MGMT, which works with songwriters and producers. But one of those parties might be bouncing from town to town on tour.

Most writers and producers have little recourse to ensure clearances get done in a timely fashion. “I’ve not gotten a cohesive response as to what the f— is going on,” says a source close to a person involved with making Utopia who is still waiting on paperwork. “Why is it so hard to ask people to do good business?” asks a member of another frustrated Utopia producer’s team.

Savur says that extensive back-and-forths over email are routine for post-release clearances. The only other option is to try to take down the track or sue the artist who put it out — without a signed producer agreement in place, for example, that artist has released that producer’s work without permission. Writers and producers hardly ever take this route, though. They most likely want to stay in the good graces of the artists they work with — especially if they are stars — and suits are costly and time-consuming. 

That means all that’s left for collaborators is following up with the artist’s team week after week, and making personal appeals. As one source whose client is waiting on finalized Utopia paperwork puts it, “don’t you want to make the people who write your hit songs happy?”

Kanye West’s ‘Vultures 1’ Distributor Wants to Take It Down

Last year, Kanye West started looking for a distribution deal to release a new album. When Vultures 1, a full-length collaboration with Ty Dolla $ign, finally came out on Saturday, it was through FUGA — a business-to-business tech and distribution platform for labels — according to information available in YouTube’s content management system.

FUGA was not pleased, according to a company spokesperson. “Late last year, FUGA was presented with the opportunity to release Vultures 1,” the spokesperson said in a statement to Billboard. “Exercising our judgment in the ordinary course of business, we declined to do so.”

The spokesperson continued, “on Friday, February 9, 2024, a long-standing FUGA client delivered the album Vultures 1 through the platform’s automated processes, violating our service agreement. Therefore, FUGA is actively working with its DSP partners and the client to remove Vultures 1 from our systems.”

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A rep for West did not respond to a request for comment.

When West began hunting for a new distributor, some potential partners passed on the chance to work with him due to the rapper’s antisemitic comments. Others’ interest diminished when they found out that streaming services might not support the album.

The lead single from Vultures 1, “Vultures,” was distributed by Label Engine, a company owned by Create Music Group, according to information in YouTube’s CMS. The follow-up, “Talking/Once Again,” was also delivered last week by Label Engine. The album was subsequently delivered by FUGA.

FUGA’s plan to remove Vultures 1 from its platform is just the latest hiccup for the album. Its release was repeatedly delayed. After it came out, on Wednesday, the track “Good (Don’t Die)” was removed from Spotify after a complaint from Donna Summer’s estate.

“Kanye West… asked permission to use Donna Summer’s song I Feel Love, he was denied… he changed the words, had someone re sing it or used AI but it’s I Feel Love… copyright infringement!!!” the estate wrote in an Instagram Story on the official Donna Summer account on Saturday.

Jessica Rivera Appointed Raedio President

Veteran music industry executive Jessica Rivera has joined multimedia company HOORAE — owned by actress, producer and entrepreneur Issa Rae — as president of its Raedio division. In her new post at Raedio, which is approaching its fifth anniversary, Rivera will supervise the “audio everywhere” division’s various operations including its record label, publishing, music supervision, podcasts and events.

Succeeding former president Benoni Tagoe, Rivera will be working closely with HOORAE head of operations Kaylin Cotton.

“Jessica’s unparalleled expertise and visionary leadership make her the ideal candidate to lead Raedio,” states Cotton in the announcement release. “Her track record of success in the music industry, combined with her passion for innovation, will undoubtedly propel Raedio to new heights.” 

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Adds HOORAE CEO Rae, “We are thrilled to welcome Jessica to Raedio. Her multifaceted industry experience, creative business vision and strategic mindset align perfectly with the mission Benoni and I set to empower artists and produce culture-shifting music and projects. I have no doubt that under Jessica’s leadership, Raedio will continue to thrive and make a significant impact in the industry.” 

Rivera most recently served as global senior vp/GM at SoundCloud, which she joined in 2022. During her tenure there, she supervised the music streaming platform’s artists partnerships and distribution business. Prior to that, Rivera worked as head of artist relations for YouTube’s West Coast territory. Her key achievements there included executing a deal for exclusive live streaming rights to the 13th annual Roots Picnic in partnership with former First Lady Michelle Obama’s voter-registration nonprofit When We All Vote. The online festival later won a 2021 Webby Award for best festival or concert (virtual & remote features). Rivera’s extensive resumé also includes her role as executive vp/head of East Coast operations and creative at Universal Music Publishing Group. 

Billboard R&B/Hip-Hop Power Players honoree in 2020, Rivera says of her new presidency, “I am honored to join Raedio and work alongside the talented team at HOORAE. Raedio has already made a significant impact in the audio content space, and I am excited to build upon that foundation and drive continued growth and innovation. Together, our team will create compelling award-winning content that resonates with audiences worldwide.” 

Sony Music Revenues Jump 16% Thanks to SZA & Streaming

With SZA’s album SOS leading the way and the market enjoying more growth in streaming royalties, Sony Music’s revenue grew 16.0% to 422.1 billion yen ($2.85 billion at the period’s average exchange rate) in its fiscal third quarter ended Dec. 31, the company announced Wednesday (Feb. 14). 

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Other top releases for the quarter were Travis Scott’s Utopia, Rod Wave’s Nostalgia, Doja Cat’s Scarlet, Blink-182’s One More Time…, Tate McRae’s Think Later, Harry Styles’ Harry’s House and Fuerza Regida’s Pa Las Baby’s Y Belikeada. A couple holiday classics were amongst Sony’s top albums in the Christmas quarter: Mariah Carey’s Merry Christmas and Phil Spector’s A Christmas Gift for You From Phil Spector

Streaming fueled growth in both the recorded music and music publishing segments of the business. Paid subscriptions were a major factor in the first full quarter after Spotify raised prices in roughly 50 markets, including the U.S., in July. Favorable foreign exchange rates accounted for about 24% of the quarter’s 58.4 billion yen ($394.9 million) revenue increase. 

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Its double-digit revenue growth was comparable on a percentage basis to other music companies that have released earnings. In the same quarter, Warner Music Group’s revenue grew 17.5% to $1.75 billion and Reservoir Media revenue improved 19% to $35.5 million. Spotify, the largest single source for music royalties globally, grew revenue by 16% to 3.67 billion euros ($4.05 billion). 

Sony Music’s margins improved across the board, too. Operating income improved 20.8% to 76.1 billion yen ($514.4 million) and adjusted operating income before depreciation and amortization jumped 25.3% to 98.5 billion yen ($666.2 million). Adjusted OIBDA margin improved nearly two percentage points to 23.3% from 21.6% in the prior-year quarter. 

The strong quarter led Sony Music to raise its full-year forecasts for the third consecutive quarter. On Wednesday, the company raised the forecasts for both revenue and adjusted OIBDA by 10 billion yen ($68 million) — revenue from 1.56 trillion yen ($10.37 billion at the current exchange rate) to 1.57 trillion yen ($10.43 billion) and adjusted OIBDA from 350 billion yen ($2.33 billion) to 360 million yen ($2.39 billion). When the company released its fiscal second quarter earnings in November, it increased its revenue guidance by 5% to 70 billion yen ($485 million) and adjusted OIBDA by 4%, or 15 billion yen ($104 million). In August, it raised its revenue forecast by 6%

Both music divisions each posted solid year-over-year gains in the quarter. Recorded music revenues jumped 19.9% to 286.5 billion yen ($1.94 billion). Streaming revenue rose 17.2% to 186.5 billion yen ($1.26 billion) and accounted for about 58% of the segment’s improvement. Physical revenue gained just 1.5% to 31.5 billion yen ($213.2 million). The “other” category — including merchandise, live performances and licensing revenue from synch, public performance and broadcast — jumped 45.9% to 59.7 billion yen ($403.9 million).  

Music publishing revenue rose 16.1% to 86.1 billion yen ($582 million). Streaming revenue climbed 22.4% to 50.9 billion yen ($343.9 million) and accounted for 78% of the segment’s year-over-year gain. Publishing’s “other” category grew 8% to 35.2 billion yen ($238.1 million). 

Visual media and platform revenue declined 5.1% to 45 billion yen ($304.4 million). The segment includes mobile gaming, software for PCs and game consoles, and software development contracts. 

Financial metrics for Sony Music’s fiscal third quarter ended Dec. 31, 2023:

  • Revenue of 422.1 billion yen ($2.85 billion), up 16.0% year over year. 
  • Adjusted operating income of 98.5 billion yen ($666.2 million), up 25.3% year over year.
  • Recorded music of 286.5 billion yen ($1.94 million), up 19.9% year over year.
  • Music publishing revenue of 86.1 billion yen ($582 million), up 16.1% year over year.
  • Visual media and platform revenue of 45 billion yen ($304.4 million), down 5.1% year over year. 

Kylie Minogue Signs With UTA for North America

Fresh off of winning her second career Grammy, Kylie Minogue has signed with UTA for live representation and acting endeavors in North America. 

The Australian singer won the best pop dance recording Grammy — a new award — earlier this month for her viral hit “Padam Padam.” The song is from her 16th studio album Tension, which was released last year and reached the No. 1 spot on Billboard’s Dance/Electronic Albums chart.

Minogue, 55, won her first Grammy — best dance recording — in 2004 for her groovy hit “Come Into My World.” Her hits also include “Can’t Get You Out of My Head,” “The Loco-motion” and “Love at First Sight,” among others.

She has sold more than 80 million records worldwide, earned five billion streams and launched nine U.K. No. 1 albums. She’s won three BRIT Awards and two MTV Video Music Awards, and is the only female artist to score a No. 1 album and Top 10 singles in five consecutive decades in the U.K.

Minogue has also appeared in a number of films and TV shows, including Street FighterMoulin Rouge!NeighboursHoly MotorsSan Andreas and Jack & Diane. In 2014 she worked as a coach on The Voice UK and The Voice Australia.

She has been awarded the Officer of the Order of the British Empire (OBE) and the Officer of the Order of Australia (AO), and she was inducted into the Australian Recording Industry Association Hall of Fame induction.

She is currently performing at Voltaire at the Venetian Las Vegas with her More Than Just a Residency show, which will extend through May.

Minogue is managed by Polly Bhowmik of A&P Artist Management.

This article was originally published by The Hollywood Reporter.

Cinq Music Lands Another $250 Million to Fund Acquisitions

Cinq Music has raised $250 million from parent company GoDigital Media Group to fund further acquisitions of music rights, the company announced Monday (Feb. 12). This latest funding round builds on the $160 million GoDigital had previously given Cinq to build a repertoire of music rights — $20 million in August 2017, $40 million in August 2019 and $100 million in April 2022.

“It has always been our ultimate vision to amass a billion-dollar balance sheet of music rights,” Jason Peterson, chairman/CEO of GoDigital Media Group, said in a statement. “With Cinq’s continuous expansion, operational excellence, and keen ability to attract top talent, it is only natural that we would again commit to accelerating growth towards that goal.”

With a focus on Latin music and hip-hop, Cinq claims to have more than $300 million of assets under management spanning 80,000 recorded music and publishing copyrights. In recent years, the company has been a major player in the rise of Regional Mexican music and artists such as Fuerza Regida, Natanael Cano, Legado 7 and Tito Torbellino Jr. In June, the company signed a worldwide deal with Street Mob Records, the label founded by Fuerza Regida’s Jesús Ortiz Paz with a roster that includes Chino Pacas, Calle 24, Ángel Ureta, Chuy Montana and Linea Personal. Cinq has worked with Rancho Humilde, Fuerza Regida’s label, since 2018.

Earlier funding helped Cinq build out its presence in hip-hop and R&B. In 2017, Cinq bought rapper T.I.’s Atlantic Records-era recorded music catalog — including Billboard 200 No. 1 albums KingT.I. vs. TIP and Paper Trail — as Warner Music Group divested assets from its Parlophone Music Group acquisition in 2013. The following year, Cinq partnered with Janet Jackson to distribute her label, Rhythm Nation Records, and released “Made For Now,” Jackson’s collaboration with Daddy Yankee. In 2020, Cinq welcomed Jason Derulo to its roster through the acquisition of the Beluga Heights joint venture with Warner Records.

Will Believe Go Private? Denis Ladegaillerie-Led Consortium Launches Takeover Bid

Believe founder and CEO Denis Ladegaillerie has formed a consortium with investment funds EQT and TCV as part of a wider effort to acquire full ownership of the French music company and take it private. The triad announced their intentions on Monday (Feb. 12), and the Believe board of directors unanimously voted to welcome the proposal to review.

All told, the bid values Believe’s entire share capital at 1.523 billion euros (USD $1.64 billion) based on 101,547 million shares outstanding.

Before they can take Believe private, Ladegaillerie, EQT and TCV first must acquire shares owned by historical shareholders TCV Luxco BD S.à r.l., XAnge and Ventech, which combined amount to 59.46% of the share capital. After this already agreed-upon transaction, Ladegaillerie would then contribute a portion of his company shares, representing an additional 11.7%, to the bidding conglomerate, as well as sell his remaining portion of 1.29%. An additional 3% has been obtained from other shareholders, bringing this group’s share of the company to roughly 75%.

Once these acquisitions are approved by regulators, the conglomerate would then make a tender offer for all Believe outstanding shares at an offer price of 15 euros per share, representing a 21% premium over the last closing price before the proposed buyout was announced (12.4 euros on Feb. 9). If legal conditions are met at the end of the offer, the company will then request the implementation of a squeeze-out procedure.

Completion of the acquisitions of the blocks of shares is expected to take place during the second quarter of 2024, and the filing of the subsequent tender offer would be sent to the Autorité des marchés financiers (AMF), which regulates the stock market in France, soon after.

The French digital music company, which owns TuneCore, began trading on the Paris Euronext exchange in June 2021.

Believe’s board has appointed an independent expert, Ledouble, to draw up an opinion on the offer, and assigned three board members to assist with that effort and work up their own recommendations for shareholders and employees.

In prepared comments, Ladegaillerie said Believe has “systematically outperformed its objectives, delivering its IPO plan two years ahead of schedule” but “the strength of its operational performance has not been reflected in the share price evolution.”

He added, “Believe has a significant opportunity ahead to consolidate the independent music market and create the first global major independent, at the service of artists at all stages of their career. In achieving this ambition, I am glad to continue benefiting from the active support of TCV who has accompanied Believe since 2014 and to be partnering with Europe-based EQT who has a great track record in supporting high growth companies.”

Believe has appointed Citigroup Global Markets Europe AG and Gide Loyrette Nouel as financial and legal advisers to assist the company and the three-member committee in their evaluation of the offer.

Super Bowl Synch Report: Universal Music Publishing Group Scores a Leading 18 Ads

At the end of BMW’s new Super Bowl ad, actor Christopher Walken sits down to dine at a restaurant and finds Usher at the next table. They (and a waiter) wind up saying “yeah!” to each other a few times, and for this, publishers for each of the six songwriters on Usher’s 2004 smash “Yeah!” get to split a huge sync payment — even though not another word or any melody from the song is performed during the one-minute spot.



“We, of course, smiled, and said, ‘You bet, we’ll license this to you guys,’” says Brian Monaco, president/global chief marketing officer for Sony Music Publishing (SMP), which represents James Phillips, one of six writers on “Yeah!” “It was a full fee, like they were using the entire song.” Pamela Lillig, vp of sync licensing for BMG, which represents co-writers J. Que, LaMarquis Jefferson and Sean Garrett, adds that BMW wouldn’t have had to pay the fee if random actors were saying “yeah” in an ad, but “because Usher’s in it, they felt they probably should.”

“Yeah!” — as well as Charles Wright & the Watts 103rd Street Rhythm Band’s 1970 soul classic “Express Yourself,” which plays throughout the BMW spot — is one of many big, easily recognizable tracks used in Super Bowl advertisements this year. Dove soap licensed “It’s the Hard-Knock Life” (from the Annie soundtrack); Budweiser brought back its Clydesdales for a spot containing The Band‘s “The Weight”; Volkswagen celebrated its 75-year history in the United States set to Neil Diamond‘s “I Am . . . I Said”; and a Popeyes ad includes “Also Sprach Zarathustra” and DJ Snake and Lil Jon‘s “Turn Down for What.”


https://youtube.com/watch?v=BjLzH8qj0gQ&version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent

“The majority of songs used for us this year are catalog songs,” says Tom Eaton, senior vp of music for advertising for Universal Music Publishing Group (UMPG), which represents the Band and Diamond catalogs. “They create an immediate impact.” Adds Patrick Joest, head of sync for Hipgnosis, which owns stakes in Heart‘s “Barracuda,” used in a Hyundai commercial, and “Turn Down for What”: “What you’re seeing this year is people are going for the sure shots.”

Super Bowl ads are one of the most lucrative showcases for publishers’ nearly $1.5 billion-per-year synch business each year. According to synch sources, 2024 fees have ranged anywhere from $150,000 to more than $1 million. Last fall, when Hollywood writers and actors were still striking and placing songs for TV and film was paused for the foreseeable future, the beginning of the Super Bowl song-licensing season came as a welcome relief. “It was looking a little shaky,” says Scott Cresto, executive vp of synchronization and marketing for publisher Reservoir, which has a stake in Coi Leray and David Guetta‘s “Make My Day,” used in an E-Trade spot for this year’s game. “In the last quarter, all of our top 20 synchs were ads. It definitely helped our numbers.”

UMPG (whose catalog includes The O’Jays‘ “Love Train,” used in a Coors Light spot, and Perry Como‘s “Round and Round,” for Lindt Chocolate) has 18 synchs during this year’s Super Bowl. Sony landed 14 and Warner Chappell Music had 12 (including “Express Yourself”), while BMG had five, Kobalt four, Reservoir three and Hipgnosis two. (Billboard tallies in-game, national ads that appear during the CBS broadcast.)



For recent Super Bowls, according to Rich Robinson, Warner Chappell’s executive vp of global synchronization and media, multiple ads used original “sound-design” instrumentals, as opposed to traditional song synchs that generate robust licensing fees for publishers. This year, the pendulum has swung back to the familiar. “It feels like a return,” Robinson says. “Almost every one we’ve licensed is a version of a really well-known hit.”

Still, a minority of Super Bowl LVIII ads showcase newer songs and stars: Ice Spice‘s “Deli” (UMPG) soundtracks an ad for Starry soda and Maizie’s 2021 track “Dumb Dumb” (BMG and SMP) is in an Uber Eats spot. And prolific songwriter Ryan Tedder of OneRepublic received a request this past Monday (Feb. 5) from a T-Mobile contact and wrote a new song, “Try,” in an hour, then submitted it as a voice memo. The ad will broadcast during the Super Bowl. “He works fast,” says Sony’s Monaco.

“There’s a mad rush sometimes. It’s super last-minute,” adds Lisa Bergami, vp of creative sync for Kobalt, whose Super Bowl placements include Flo Rida‘s “Good Feeling,” used in a Veozah menopause medication spot. “Some [advertisers] have gone a million rounds and ended up going with the song they wanted at the beginning. There isn’t much of a rhyme or reason.”