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Back for another year, Billboard Latin Music Week launched at the Faena Forum on South Beach with a promising lineup of exclusive panels and intimate industry hitmaker showcases. To kick things off, badge holders and industry insiders enjoyed daytime discussions before heading to the Faena Theatre across Collins Ave for a sizzling “One Night, One […]
At 16, Manuel Turizo‘s remarkable ascent to stardom began with his debut chart-topping single, “Una Lady Como Tú,” peaking at 32 on the Hot Latin Songs chart. This smash hit came to life over a weekend when Manuel and his brother, Julián, set out to “create the most romantic song ever recorded.” With only a ukulele and a voice note recording, the bedroom jam session birthed a fan favorite, not only in his native Colombia but also on the global stage.
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Since his debut, the rising act frequently traveled from Colombia to Florida to collaborate with artists and expand his fanbase. In partnership with Delta Air Lines and LATAM Airlines, Billboard caught up with Turizo in Miami, the city he now calls home.
Hailing from Montería, Colombia, Manuel Turizo’s career has far surpassed his initial expectations, marking a breakout year for this emerging star. With global hits like “El Merengue” and “La Bachata,” Turizo has catapulted into the limelight, facilitating successful collaborations with renowned artists like Shakira and Marshmello.
Immersed in music since he jokes in his mother’s womb, Turizo’s musical journey unfolded naturally, guided by his father and brother, who served as his lifelong mentors.
Melody Timothee
Looking back, Turizo credits his travels for broadening his horizons and offering him valuable insights into the creative processes of others.
Now 23 years old, the Urbano singer proudly labels Miami as the epicenter of Latin music, where various Latin cultures converge. What started as a short visit to Miami four years ago quickly became a permanent stay.
With mainstays like La Industria Bakery & Cafe, owned by friend and label mate Nicky Jam, Turizo can find many of the delicious Colombian treats he craves from home.
Melody Timothee
“I was initially planning to stay for just six months and then return home [to Colombia],” he reflects.
“How long have I been here?” he asks his manager.
“Four years,” comes the reply.
“Four years. And I’m here to stay,” Turizo declares with unwavering commitment.
Thanks to the partnership between Delta Air Lines and LATAM Airlines – that partnered to bring you closer to more than 300 destinations between North and South America – finding inspiration through travel has never been easier.
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Delta Air Lines will be the official airline partner of Billboard Latin Music Week in celebration of its partnership with LATAM Airlines. The Joint Venture between the two award-winning airlines is transforming travel between the two continents by offering an improved customer experience for its customers through benefits such as the joint accumulation of miles/points in frequent flyer programs and faster connections to access more than 300 destinations through the partner hubs in Atlanta, Miami, New York JFK, Los Angeles, Bogotá, São Paulo, Lima and Santiago. Click HERE to learn more!
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Eladio Carrión has defied expectations, following his career from comedic prowess to musical stardom; a testament to the power of chasing dreams and unyielding passion.
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In 2017, Eladio Carrión transitioned from being a Vine comedian to a celebrated singer. He bursted into the music scene by collaborating with Ele A el Domino and Ñengo Flow on the hit track “Me Enamoré de una Yal.” Since then, Carrión has amassed an impressive catalog of successes and collaborations, including notable artists like Rauw Alejandro and remixes featuring Cazzu and Myke Towers, to name a few.
Carrión’s talent and hard work caught the attention of Rimas Entertainment – the label behind Bad Bunny and Karol G, arguably two of Latin Music’s biggest global superstars. He joined their roster, leading to the release of his debut album, Sauce Boyz, in 2020. The introductory compilation landed the young trap star in the top ten on the Billboard Top Latin Albums chart in its first ten weeks, and Carrión his first Latin Grammy nomination for Best Rap/Hip Hop song for “Kemba Walker,” with Bad Bunny.
However, these accomplishments are just the tip of the iceberg for Eladio Carrión.
In a recent collaboration, Billboard and Tequila Don Julio embarked on a 70-hour journey with the Puerto Rican singer to celebrate hispanic entrepreneurs, delving into the depths of his passion, heritage, and the legacy he aims to create, offering fans a unique glimpse into Carrión’s artistic world and the inspirations that drive his musical journey.
Eladio Carrión and Don Julio González, the late founder of the iconic tequila brand, share a familiar spirit. Carrión’s dedication to music and González’s commitment to tequila-making reflect their unwavering pursuit of excellence. Just as Carrión’s passion fuels his musical journey, González’s passion for tequila led him to create the world’s first Critstalino, Tequila Don Julio 70 Crystal Añejo, a testament to his dedication to pushing boundaries and leaving a lasting legacy.
Hour 24: Heritage & Foundation
Day one, we meet Eladio in his beloved hometown of Humacao, Puerto Rico. Born into a military family in Kansas City, Missouri, Carrión moved around a lot, briefly living in Alaska, Maryland, and Hawaii before eventually calling Puerto Rico his permanent home after his father’s retirement in 2005.
Humacao, located on the picturesque east coast of Puerto Rico, with its breathtaking Caribbean blue sea crashing against rocky cliffs, became the backdrop that shaped Carrión’s childhood and transition into adulthood. He describes his hometown as his sanctuary, his peaceful haven amidst the chaotic life of a superstar in the making. He says it is his “paz,” where he finds solace and inspiration.
Throughout his transient childhood, one constant remained: music. Carrión recalls how it has always had a profound impact on him from a young age. He fondly remembers his father, whom he endearingly calls “Papi,” introducing him to salsa music at home. Fascinated by the storytelling aspect of salsa songs, he wondered how the singers effortlessly conveyed their narratives. This early exposure planted the seeds of his passion for storytelling through music. “I think that today a lot of my music, you will find that I tell stories, and it started with salsa,” he states.
During this time, Carrión also discovered hip-hop. He absorbed whatever played on the radio and embraced the wordplay of artists like Eminem, thanks to his older sisters’ influence. So, when the young artist landed in Humacao amidst the hype of reggaeton, he had an ear for something his middle school classmates likely didn’t – hip-hop and R&B.
Hour 48: Rehearsals
For the next part of our journey, we’ve left the sunny isles of the Caribbean and traded it in for the bustling lights of Las Vegas, where a laser-focused Carrión is preparing for his festival run. Here, we spoke to the singer about his artistic process.
Carrión’s music is a captivating blend of trap, reggaeton, and hip-hop that keeps evolving as he hones his lyrical style. Reflecting on his creative approach, he finds himself in the zone when the right mood, people, and rhythm come together. He describes spending hours on end, fully committed to perfecting his songs and only re-emerging from the booth when he’s achieved his goal. He passionately admits that his worst nightmare would be releasing an album without giving it his all, a feeling he’s grateful to have never experienced.
“I make a record, and I come out so mentally drained because usually, I give my 200%. And it’s not because I have to, because I want to,” he explains. “I say it in the song, ‘Mbappe,’ ‘Every record I come out is better than the last one,’ and it’s always going to be like that!”
Beyond his music, Carrión takes pride in being heavily involved in the production of his shows, working closely with his production team to shape the future experience for his fans. Proudly, the trap artist boasts that his success is shared, thanks to his team’s commitment, who tirelessly work alongside him towards the same goal.
With an unwavering devotion, he crafts songs brimming with emotion, storytelling, and authenticity, capturing the attention and respect of both his audience and peers in the Latin music scene. He explains that with every record, he aims to leave behind a legacy track that fans can revisit for years.
Hour 70: Showtime
After days of meticulous preparation, we caught up with Carrión 1,300 miles away from our last encounter, in Austin, Texas, hours leading up to his highly anticipated performance on the Billboard Stage at SXSW.
“The Sauce Gang keeps growing,” he exclaims proudly. “A few years ago, I didn’t fill a place with 500 people, and now we are doing shows with 40,000, 35,000 people. It’s nice to connect with people through music or a record.”
Connecting with his fans is where the Puerto Rican singer sees all his efforts coming to fruition. Ahead of a sold-out show, Carrión takes a moment after soundcheck to say hello to a few fans eagerly waiting in hopes of an encounter with the star. The “Sauce Gang,” as he endearingly calls his fans, is an embodiment of living your truth and exploiting the unique parts of yourself that make you.
He reflects that being on stage is the most fulfilling part of his musical career. Albeit traveling and living out of suitcases, connecting and singing alongside his sauce gang makes it all worth it. Known for his electric shows, he delivers his enigmatic performance full of high energy, leaving a lasting impression and inspiring people of all ages to approach life with determination and a strong work ethic.
In Carrión’s words, “I think I have a story that people might see and say, “Wow, if he could do it, I can do it. Nothing is impossible. I want to inspire youth and people who are older than me, everybody, to have that mentality of: ‘If you’re going to do something, do it right,’ ‘If you’re going to dream, dream big,” “If you’re going to attack, attack with all your might.’”
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En la última serie de tres partes, “70 Horas con Eladio Carrión x Tequila Don Julio”, Billboard y Don Julio se embarcaron en un viaje de 70 horas con el cantante puertorriqueño Eladio Carrión, adentrándose en las profundidades de su pasión, herencia y el legado que busca crear. Echa un vistazo a la Hora 70. […]
In the latest three-part series, 70 Hours with Eladio Carrión x Tequila Don Julio, Billboard and Don Julio embarked on a 70-hour journey with Puerto Rican singer, Eladio Carrión delving into the depths of his passion, heritage, and the legacy he aims to create. Take a look at Hour 24. Related Images:
In recent years, many people — including musicians — have been silently battling mental health issues. May is Mental Health Awareness Month and Sound Mind is back with a new installment of its signature series, Unmasked.
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On the latest episode, Halestorm’s lead singer Lzzy Hale details her experience with anxiety and impostor syndrome.
Since co-founding the band in her teens, Hale has quietly cemented herself as a powerhouse vocalist, deft and dynamic guitarist, and influential force at the forefront of a faithful fanbase. To date, the group has logged two back-to-back Top 10 debuts on the Billboard Top 200, namely Into The Wild Life (2015) and Vicious (2018).
In addition to selling out headlining shows worldwide, they’ve shared stages with the likes of Eric Church, Joan Jett, and Alice Cooper. Over the last few years, Lzzy’s reach has expanded to television personality and advocate for women and mental health. In fact, Hale is a member of the GRAMMY® Mental Health Panel.
“Even though we’ve come a long way in the past few generations to break the stigma that has long shadowed mental health, there are still so many of us having a hard time finding a safe space,” she said. “Personally, I have suffered from depression — feeling like I’m trapped at the bottom of a well watching the world above go by without me — as well as paralyzing anxiety and impostor syndrome. These are battles I still fight daily, and by being honest and vulnerable about my own struggles, I want to give others hope. You are not alone.”
Unmasked offers a series of short-form video portraits exploring mental health issues through the lens of music’s biggest stars, spanning genres like hip-hop, rock, and pop. Each artist opens up about their personal experiences with a diverse array of mental health issues such as substance abuse, depression, bipolar disorder, anxiety, and more.
This series is particularly important because it reminds music fans that life isn’t perfect for their favorite artist. If we all work together, we can foster a community that removes stigmas, while promoting empathy and understanding around mental health.Check out the Lzzy Hale in the latest episode of Unmasked and stay tuned for more from Billboard.
This March marks International Women’s Month, an annual observance established to recognize women for their inspiration and innumerable contributions to society.To mark the occasion, Honda pulled up to the Billboard Women In Music Awards in a fun, engaging way with a one-of-a-kind 2023 Honda CR-V Sport Hybrid to pose the question, “Who is a woman that drives and inspires you?” “Inside the vehicle, a confessional booth was set up for attendees to pay homage to the women in their lives who have mattered the most to them.
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While many took the opportunity to highlight celebrities and musicians they admired, others paid homage to the strong females of their familial units, with most giving praise to their very own mothers. Such was the case for artist and songwriter Victoria Monét.
With a daughter of her own, Monét is more than cognizant of the importance of having strong female role models to lift you up when you are down and to help you to keep on going and striving towards your goals. “When I think no one is watching, she is watching me,” Monét says of being a positive influence for her 2 year old daughter Hazel, adding “so it’s a 24/7 thing.”
This was also the case for singer and actress Coco Jones. “A woman who drives and inspires me… I’m going to have to say my mom,” says Jones, continuing, “if I can’t work and grind and pop off and shine like her, then I don’t know what I’m doing.”
As an entertainer who is constantly in the spotlight, Jones takes her position as a female role model more than seriously, saying it might even be her life’s purpose. Following in the image of her mother before her, Jones pledges to always “inspire the next group of young girls to be bold and courageous and unapologetically themselves.” While stating that her own road to stardom had its fair share of rocky moments, it was the inspiration of strong females like her mother that helped her to “know her why” so that she could maintain her purpose and intention behind everything she’s doing.
So, who is a woman that drives and inspires you?
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Rodrigo Nieto-Galvis, the vice president and team lead in Miami for the Entertainment Banking division of City National Bank, is well aware that the Latin music industry works differently than any other genre, which is why he’s sharing his knowledge and expertise with independent and emerging artists who want to learn how to manage their money properly.
“It’s important to understand that usually an entertainer is self-employed,” he tells Billboard. “They don’t have constant earnings. They are easily exposed to lawsuits. They have international residency with income in multiple jurisdictions. And it’s really difficult to predict the future of their careers and their income.”
In this episode of Billboard‘sLatin Hitmaker podcast, Nieto-Galvis elaborates on five common mistakes artists make with their finances and how they can be fixed or avoided overall.
On building your career as a business: “You know, as an artist, sometimes they want to focus on their craft, on their art, on their music, but they also have to be the CEOs or of their careers. They need to manage their careers as a business […] and there’s something also that you may not be savvy in every area of a business, so you need to surround yourself with the right team. You need a lawyer, you need an accountant, you need a business manager who understands and can help you with your growth.”
On managing expenses: “You need to open an entity and you need to divide your personal income and expenses by your corporate income and expenses. Otherwise, your income is going to become your pocket money, and that’s not something that you want. You shouldn’t be mixing this type of income and expenses and also […] something very important as well is to not leave money on the table. So what that means is when you are negotiating contracts and deals, bring your lawyer, you know, bring somebody to understand these contracts and also sign contracts with every member of your team just to avoid future litigations.”
On creating a budget plan: “So the first thing that you need to do as an artist is creating a plan at a budget for the year. you need to know what will be resources you need to achieve the goals that you are trying to reach. Right. So like have a plan for 12 years. What are the resources that you’re going to need if you buy that car? If you can buy that boat, is that going to affect the plan? Are you still going to have the resources to achieve those goals? Right. So so again, the third issue is the area of problems is managing your expenses, having a budget, having a plan.”
On understanding taxes: “You really need to have an accountant that understands not only your business but the fact that you work in multiple jurisdictions, in multiple countries. So what we’re talking about is getting the right advice, or also there are elements such as the CW, tax exemptions, which are only for international artists.”
On protecting your savings: “Avoid getting into investments that you don’t understand and actually, the final component on that aspect is also to pay attention to estate planning. Like what’s the legacy that you’re going to leave, how you’re going to be providing to your loved ones once you are not here anymore. So you pay attention to those areas.”
Listen to the full episode of Latin Hitmaker here:
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In a fun game of “What’s Floating Inside?” Tampa rapper, Doechii’s skills and knowledge are put to the test to answer as many random questions about fashion, music and all in between in under :60 seconds. Watch it here, brought to you by Billboard and Honda.
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