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G-MIX

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BOSEWIM23

According to recent studies, only 2.8% of popular songs over the last decade were produced by women. 
In celebration of Women’s History Month, Bose launched a new campaign, Turn the Dial, to celebrate women producers and inspire more young girls to enter the music production space. 

Turn the Dial is a commitment to closing the gender parity gap within music production and highlights notable women producers H.E.R., PinkPantheress, WondaGurl, and Blond:ish. 

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This content series was created to call out the gender disparities in music production and lay the groundwork for a world where producers of all genders are equally represented. It is crucial for young women and non-binary folk to see representation in every role across the industry.

At this year’s Billboard Women in Music Awards, Bose presented ROSALÍA with the inaugural Producer of the Year Award. While accepting the award, she said, “I make my own music, I produce my own songs, and I write my own songs. I want to dedicate this award to all the women who are going to be producers because I am not the first and I won’t be the last.”  

H.E.R.

Gabriella Wilson, the artist known professionally as H.E.R., is a producer, singer, songwriter, and multi-instrument musician. This five-time GRAMMY award-winning artist has been involved in all aspects of the music creation process since her pre-teen years. H.E.R. has co-production credits on a few of her biggest tracks along with an impressive catalog producing for other artists such as Jazmine Sullivan, Mary J. Blige, and Ella Mai. 

PinkPantheress

Viral TikTok sensation turned Billboard charting artist PinkPantheress is the most prominent women producer representing the next generation. The London native has production credits on her hit single “Boy’s a liar Pt. 2” featuring Ice Spice which as well as other notable tracks like “Pain,” “Break it off,” and “Attracted To You.” She made a name for herself on TikTok in early 2020 and has grown into one of the most promising artists in music today. Known for a sample-heavy, drum n bass production style, PinkPantheress has successfully integrated a new sound into mainstream American music. 

WondaGurl

WondaGurl is a Canadian record producer, songwriter, and record executive. At the early age of 16, she linked up with Travis Scott which led to her first-ever major placement on Jay Z’s critically acclaimed album Magna Carta Holy Grail. Since then, WondaGurl has been featured on tracks in collaboration with icons such as Mariah Carey, Drake, and more. She is one of the main producers who contributed to Travis Scott’s Astroworld project, making WondaGurl one of the youngest women to add production to a In addition to her record production catalog, WondaGurl founder of her own record label and publishing company, Wonderchild Music which supports women acts like pineappleCITI and sad alex. 

Blond:ish 

Blond:ish is a Canadian production and DJ duo of Anstacia D’Elene Corniere and Vivie-Ann Bakos. Since 2007, they have been carving out space for women and dominating the electronic music scene from Montreal to London. The duo is known for their deep knowledge of music across genres. Blond:ish’s unique talent and ability as individual musicians helps to bridge gaps between genres like afro house, 80s disco, and psychedelic. Blond:ish recently produced and released a collaborative track “Sorry” with the one and only Madonna. 

The Billboard Women in Music Awards returned to YouTube Theater in Los Angeles on March 1, 2023. Emmy-winning writer/actress Quinta Brunson hosted the ceremony honoring the innovative women who are shaping music today. 

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This year, Billboard and Bose teamed up to create the first-ever Producer of the Year Award. During Quinta Brunson’s introduction of the award presentation she debuted Bose’s “Turn The Dial” campaign, which was created to shed light on the jarring statistics of gender inequity in music and drive an industry commitment to closing the gap.

Bose CEO Lila Snyder at Billboard Women In Music held at YouTube Theater on March 1, 2023 in Los Angeles, California.

Gilbert Flores for Billboard

“The latest study from Dr. Stacy Smith’s Inclusionists initiative at USC Annenberg, which examines gender parity in the music industry, was just released and the stats do not tell a good story. Across 8 years, and 800 songs, only 2.8% of all producers were women, while 97.1% were men. That’s a ratio of 34.1 men to every one woman. And 94.8% of the songs examined didn’t have even one woman producer credited!”

Brunson also gave a shout-out to Bose CEO Lila Snyder for her work as a woman CEO in spaces that are often dominated by men. Snyder was interviewed by Billboard Music Publishing Reporter Kristin Robinson on the red carpet. The industry won’t see true change until more women across all positions in music are able to be heard.

In 2019, Rosalía was honored with the Billboard Women in Music Rising Star Award. But in addition to her skills as a singer, songwriter and dancer, Rosalía also produces music. Since her first win at Women in Music, ROSALÍA has evolved into one of the most dynamic, versatile artists in the world. She has production credits on some of her biggest tracks and latest hits, including SAOKO and Despecha, her first solo Hot 100 hit. In addition to using her voice to create music, she’s been outspoken about the bias against women producers in the industry.

Rosalía and WondaGurl at Billboard Women In Music held at YouTube Theater on March 1, 2023 in Los Angeles, California.

Michael Buckner for Billboard

After thanking God, her family, and her team, ROSALÍA made sure Women in Music viewers understood the work it took to become a great producer. Producers don’t typically receive the same praise as artists and ROSALÍA highlighted this in her acceptance speech. 

“A producer’s job is a job in the shadow, it’s not very fun … it’s 15 hours a day working on a sound. It comes from love and obsession and that’s why you stay in that small room with no windows while everyone else is living life and doing regular human s–t, while we are in the studio for hours and hours looking for the perfect snare.”

WondaGurl at Billboard Women In Music held at YouTube Theater on March 1, 2023 in Los Angeles, California.

Brandon Todd for Billboard

She cited iconic women producers like Björk and Missy Elliot as early sources of inspiration and dedicated the award to the next generation of women producers. 

The Producer of the Year Award is just one of the many ways Bose is showing up for women in music production. Bose’s Turn the Dial campaign includes interviews with four iconic women producers such as H.E.R., WondaGurl, PinkPantheress, and Blondish. WondaGurl was in attendance at Women in Music to present the Producer of the Year Award to ROSALÍA. Check out Bose’s Turn the Dial campaign here and stay tuned for more content from Billboard and Bose. 

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