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Black Opry

Since its founding in April 2021, the Black Opry has championed the work of numerous Black country and Americana artists and has worked to increase opportunities for the artists the organization supports across various platforms, including media, industry showcases and touring.

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Earlier this year, the Black Opry partnered with Philadelphia public radio station WXPN to initiate an artist development program to highlight five emerging Black country and Americana musicians, and offering resources, mentorship and other support to each of the artists. WXPN produces World Cafe, public radio’s most popular program of popular music that is distributed by NPR to more than 280 U.S. radio stations.

Now, these artists’ stories will be further spotlighted in a new five-episode podcast, Artist to Watch: Black Opry Residency, launching on Thursday (June 8). A new episode will release each week throughout June, in support of Black Music Appreciation Month.

“We’ve been focused on showcasing emerging talent through our Artist To Watch program for two decades,” Bruce Warren, WXPN’s associate GM for programming, tells Billboard in a statement. “Building on that commitment, we really wanted to up our game and build an artist development residency. We chose to partner with Black Opry and focus on Black creators who have not traditionally been afforded access to resources to help their careers.”

The premiere episode will highlight the musical journey of Texas native Tylar Bryant, who first gained a following in 2016 through a cover of Brothers Osborne‘s “Stay a Little Longer,” and now blends elements of country with R&B and rock. Bryant has played over 80 shows per year throughout the Lone Star State, and recorded his debut EP, Don’t Let Go in 2017, before moving to Nashville in 2019.

The subsequent episodes will trace the journeys of Samantha Rise, Grace Givertz, Denitia, and sibling duo The Kentucky Gentlemen.

Rise is a Philadelphia-based teacher, performer, songwriter/singer and activist whose music is rooted in indie folk. Boston-based Givertz is a multi-instrumentalist with a blazing folk sound. Nashville-based Denitia fuses elements of country and folk with poetic lyrics, The Kentucky Gentlemen’s Brandon and Derek Campbell, who issued their debut EP, The Kentucky Gentlemen, Vol. 1 last year, blend pop, country and R&B.

“The partnership with xpn for the Black Opry Residency has been such an easy fit, it felt like we were meant to work together,” Holly G, founder of the Black Opry, tells Billboard in a statement. “It can be hard to find people in the industry that are passionate about emerging artists and willing to provide the resources to support them, especially artists from marginalized identities in the country and American landscape. It displays a tremendous amount of leadership and faith that Bruce and his team were able and willing to put their efforts behind such a big project and i’m grateful they were so keen to listen to myself and people like Rissi Palmer about the needs of our community.”

Additionally, WXPN hosted each of the Artist to Watch: Black Opry Residency artists for a week-long residency in Philadelphia, where they collaborated on writing and recording and performed at World Cafe Live. Those performances will be released on Monday (June 5), alongside the World Cafe interview on the national show.

Artist to Watch: Black Opry Residency is produced by Rowhome Productions and hosted by journalist/radio host John Morrison. Artist To Watch: Black Opry Residency is distributed by PRX and available at XPN.org and on Apple, Spotify, Stitcher and most other podcast providers.

“My hope is that others will see the success of this project and realize that we need to do it many times over,” Holly G says.

On Tuesday evening (Feb. 7), singer, songwriter and trailblazer Frankie Staton celebrated a career highlight more than four decades in the making: her Grand Ole Opry debut performance.

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“I never thought this moment would happen, but it did,” Staton told Billboard prior to her debut. Since moving to Nashville from her native North Carolina in 1981, Staton has been a champion for Black country artists and songwriters, in addition to forging her own career, and was instrumental in launching the Black Country Music Association alongside Cleve Francis in the 1990s.

As she has done for decades, Staton used her Opry moment to once again uplift those around her, welcoming longtime friends and artists Valierie Ellis Hawkins and Jonell Mosser, as their voices intertwined in superb harmonies during Staton’s brief set.

“To God be the glory,” Staton told the audience in the Opry House Tuesday evening, standing in the spotlight of country music’s most venerable stage.

As part of her Opry debut, singer-songwriter Staton performed her own music: “Your Dream” and “Forever Loretta,” the latter a tribute to the late Country Music Hall of Famer Loretta Lynn. For that song, she asked the audience to hold their cell phone lights high in the air. “We are going to light up the Opry House up for Loretta,” she told the audience, as the Opry House was quickly lit aglow.

Prior to her Opry debut, Staton told Billboard, “Loretta was one of my icons. I’m excited about singing my own music and about singing a song that is very personal to me about somebody that I cared a lot about.” Staton also recalled meeting Lynn — a story she later also shared with the Opry audience.

“I was waiting tables at the Cooker by Centennial Park,” Staton told Billboard. “Crystal Gayle and Loretta Lynn came in the day that they buried Owen Bradley, who had produced Patsy Cline and Loretta. I went up to her and said, ‘Loretta, I’ve thought about you a lot…I thought if I could have anything in the world for you, I’d have your daddy know what happened to you.’  In that instant, she started crying, and then Crystal started crying. I thought, ‘Oh no, I made Loretta cry!’ Then she said, ‘Look, honey, it’s a good cry, because we love our Daddy.’”

It was Lynn’s own hardscrabble story and unflinchingly honest music that inspired Staton to chase her music dreams to Nashville in 1981, after watching the movie Coal Miner’s Daughter.

Speaking to Billboard, she recalled one of her earliest performances in Nashville: As Staton was on her way to a jam session in the Printer’s Alley area of Nashville, a police officer stopped her and questioned where she was headed. He then followed her to the venue, where Staton was one of the earliest singers to sign up to perform. Then, while other performers who signed up after she did were called onstage to sing, Staton had to wait until nearly 2:30 a.m. for her turn to perform.

“I knew when they wouldn’t let me up there, this would be a defining moment of my life,” Staton recalled. “You don’t run from this. There are times in your life where you have to stay and fight for what you want. Things that have come normally to other people, Black people have had to bend over backwards to get the opportunity. I knew if I left, they would never know the potential I had. I said, ‘I don’t care if I have to stay here all night long, I’m not leaving.’”

Her determination led to her being called back to perform the next evening, which resulted in an audition at another nearby restaurant and her first paying gig in Nashville. In 1997, after reading a newspaper story that included a record executive claiming they could not find Black country music talent, Staton was again determined to challenge the inequity she was seeing.

“I read the story over and over and thought, ‘That’s not true. There are some real talented Black country singers here.’”

In February 1997, she launched the first country music showcases for Black artists at Nashville’s Bluebird Café, the venue famous for helping to accelerate the careers of artists including Garth Brooks. “I was trying to open a door for more diversity in country music and bring to this American art form a whole new page of light that they know nothing about,” Staton told Billboard.

The group quickly swelled to over 60 artists, but Staton recalls that among those who attended that first showcase was Hawkins, who last night stood beside Staton on the Opry stage. “She had an incredible country voice and story,” Staton recalled of first meeting Hawkins. “She loved Don Williams and Vern Gosdin. She sang at Loretta Lynn’s ranch all the time, but I couldn’t get anyone on Music Row to listen.”

Ellis Hawkins had a potential artist development deal with a major label, but it soon fizzled out. “It made me sick to see that level of real country talent just be dissed and ignored,” Staton stated. “It made me sick because I knew she was the real deal. We dreamed together and we’ve been friends ever since.”

Staton forged ahead, writing songs, performing music and becoming a staple in Nashville’s live music scene. During her career, she has spent a decade as a performer on Ralph Emery’s morning television show and made appearances on Nashville Now. She’s spent years as a regular pianist and performer at the Gaylord Opryland Hotel and Convention Center. Behind the scenes, she has also spent considerable time as a champion, supporter and mentor for scores of Black artists, songwriters and other creatives within Nashville’s music community.

Her work in launching the Black Country Music Association laid the groundwork for organizations and individuals spearheading current diversity and inclusion efforts, as well as platforms highlighting Black country musicians, including the Black Opry, the Black Opry Revue, the Rosedale Collective, Rissi Palmer’s Color Me Country Radio program on Apple Music and Color Me Country artist grant fund, as well as the Country Music Association’s diversity and inclusion fellowship.

Meanwhile, a whole new generation is learning of Staton’s career journey, through Amazon Music’s documentary, For Love & Country (“Your Dream” is featured in the documentary’s playlist). Staton’s work alongside Francis with the Black Country Music Association is also featured as part of the Country Music Hall of Fame & Museum’s current exhibit, American Currents: The State of Music – Unbroken Circle, which will open March 8 and run through February 2024.

“My mantra has always been to be the change I wanted to see,” Staton said.