Billboard Music Awards
The 2024 Billboard Music Awards surpassed 330 million cross-platform views, up 14% year over year, generating record viewership in a groundbreaking, multi-distribution model across broadcast, streaming and social channels.
The Dec. 12 special, presented by Marriott Bonvoy, amassed 6.7 million views. It aired live on Fox, Amazon’s Fire TV Channels, Billboard.com and Harmony and on-demand on Paramount+, Hulu, Amazon’s Fire TV Channels and Billboard.com. Content was also distributed via BBMAs and Billboard social channels, including YouTube, X, TikTok, Facebook and Instagram.
The 2024 Billboard Music Awards was the No. 1 social program across all of TV and streaming on Dec. 12. It ranked No. 1 in total interactions (Facebook, Instagram, Twitter and YouTube); No. 1 in earned interactions (Cross-platform Key Opinion Leader [KOL] + Organic Twitter); and No. 1 in total video view counts (Facebook, Twitter and YouTube).
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The BBMAs saw increased social engagements throughout the duration of the campaign (+54% year over year).
The top-performing video on demand clips on BBMAs Instagram included Stray Kids’ “Chk Chk Boom” and “JJAM” (30 million), Fuerza Regida’s “Pero No Te Enamores” and “NEL” (10.6 million) and Linkin Park’s “The Emptiness Machine” (5 million).
The fact that two of the top-performing VOD clips were by a K-pop group and a regional Mexican band underscores the how pop music has become a global enterprise, and confirms the wisdom of the global approach the show took. Artists took the stage from locations around the world, including Brazil, London, Australia, South Korea and the U.S., delivering original, curated performances exclusive to the BBMAs.
According to data from Luminate, the songs performed on the 2024 BBMAs saw an increase in total on-demand streams (Spotify, iTunes, Amazon Music, Pandora, YouTube, etc.) on the day following the BBMAs (when compared to the day of the show). Examples include Coldplay’s “All My Love” (up 45%), Jelly Roll’s “I Am Not Okay” (up 28%), and two songs by Tyla: “Shake Ah” (with Optimist and Ez, up 19%) and “Push 2 Start” (up 11%).
Taylor Swift was the top winner at the 2024 Billboard Music Awards, taking home 10 prizes, including a record fifth win for Top Artist. These 10 trophies make her the most decorated BBMAs winner of all time with 49 wins.
Zach Bryan won five awards, including two wins in country and two in rock, reflecting his genre-bridging appeal. Morgan Wallen won four awards, bringing his career total to 19, just one shy of Garth Brooks’ record as the country artist with the most wins.
Shaboozey, Bad Bunny, Drake and the Christian music group Elevation Worship each won three awards. Benson Boone, CeCe Winans, Chandler Moore, Charli XCX, Fuerza Regida, Jung Kook, Kacey Musgraves, Linkin Park, SZA, Teddy Swims, Tommy Richman and Tyla each won two awards.
The tracking period for the 2024 Billboard Music Awards was Oct. 13, 2023, through Oct. 10, 2024, which corresponds to Billboard chart dates from Oct. 28, 2023, through Oct. 19, 2024.
The Billboard Music Awards are produced by Dick Clark Productions, which is owned by Penske Media Corporation. PMC is also the parent company of Billboard.
A behind-the-scenes look at Teddy Swims’ BBMAs performance for the 2024 Billboard Music Awards.
Patrick Adair:Hi, I’m Patrick Adair. I’m the art director for Teddy Swims. Teddy and his team really were the ones who guided this from the beginning. It’s totally their vision, his vision, and I think we’ve done a great job bringing it to life.
Teddy Swims:We kind of got the creative for, I guess, the whole album and the performances I was really obsessed with, like this, retro futurism, this, this old movie, A Clockwork Orange.
Patrick Adair:A ton of work goes into planning a performance like this, and it all happened within the period of a week.
Jairus “JJ” Hardge:This particular performance I’m very excited about. We’re gonna have people standing behind us and surround again, almost like a 360 setup, and the energy is gonna be crazy, and just super excited about doing these songs for you guys. I’ve been working with Teddy 13-14, years. He’s my brother. It’s not work. We love music. I love his heart, his passion, and he recognizes mine as well. And because of that, we’re able to come together and just make it gel so, yeah,
Teddy Swims:You guys are making me nervous.
Christian Stroble:Honestly, I think he’s one of the rawest, truest talents that we’ve had in a long time. So I was psyched when he was like, “Yes, I want to work with you.” He just transcends from another space and time honestly, and so I wanted to elevate him to the next level within the wardrobe, but keeping it natural and cool and just feeling fresh.
Teddy Swims:My favorite part about performing live is this try to create a safe place for myself and other people to feel that we’re, you know, in the same room together. You know, honored to be doing the best job in the world, my best pal, so it’s the best ever you.
A behind-the-scenes look at Megan Moroney’s BBMAs performance for the 2024 Billboard Music Awards. Jessica Candage:The vibe on set has been such a buzz. People are really excited to be here with Megan, being outside of the city of Nashville, just kind of seeing it from a distance is really beautiful, and seeing her just […]
A behind-the-scenes look at Fuerza Regida’s BBMAs performance for the 2024 Billboard Music Awards. Manny Bonilla:Dick Clark Productions contact me to direct this multi-cam performance of Fuerza, and it’s pretty big deal. Janeth Briceno:The movement was created for Manny, our director, and he talked about 360s everything like bird eyes, they want dancing around the […]
A behind-the-scenes look at SEVENTEEN’s BBMAs performance for the 2024 Billboard Music Awards. Kylie Kang:Hi, we’re the directing duo, seven to five, and my name is Kylie and his … Jihoon Jeon:Jihoon Jeon. Because we had a limited amount of time to develop a performance that felt as live as possible, we thought a lot […]
A behind-the-scenes look at Tyla’s BBMAs performance for the 2024 Billboard Music Awards. Richard Godfrey:The building we’re sitting in the pub, the Counting House, is 500 years old, and we’re right in the heart of London, in the Old City of London. And the good thing is the pub has been renovated in that time, […]
The 2024 Billboard Music Awards presented by Marriott Bonvoy are in the books, with multiple artists taking home awards in between memorable performances from Stray Kids, Jelly Roll and more. Shaboozey was the first star to take the stage at the ceremony Thursday night (Dec. 13) — a fitting kickoff considering his single “A Bar […]
A behind-the-scenes look at Shaboozey’s BBMAs performance for the 2024 Billboard Music Awards. Shaboozey:I’ve never done anything like this, but I’m excited for it. When I heard “Bar Song” hit No. 1 on the Billboard Hot 100, you know, it’s indescribable. Ben Mor:We are here at the beautiful W in Hollywood, and we are going […]
The Red Clay Strays accept the Top Country Duo/Group award at the 2024 Billboard Music Awards. The Red Clay Strays:Hey, everybody, we’re The Red Clay Strays. Just wanted to say thank you for this awesome award, Top Country Group. This is from Billboard, and it’s a huge honor. It’s all statistic based. So thank you […]
Jack Antonoff accepts the Top Hot 100 Producer award at the 2024 Billboard Music Awards. Jack Antonoff:Billboard. Thank you so much for this award. I love these records. I think everyone who listened to them and who got them to this crazy point that means a lot to me. And I’m at work right now, […]