billboard latin music week
Page: 3
The 2023 Billboard Latin Music Week kicked off Monday, Oct. 2 at the Faena Theater and Forum in Miami Beach with a handful of educational panels about the music industry.
Explore
See latest videos, charts and news
See latest videos, charts and news
The “So you have a Million Streams… Now what?” panel, presented by Rimas Publishing, featured artist-songwriters Lyanno and Miky Woodz, and executives Emilio Morales, managing director of Rimas Publishing and Enrique Marquez Paris, songwriter and publishing relations of Latin music, Spotify.
The conversation, moderated by Billboard Latin’s senior charts and data analyst, Pamela Bustios, focused on how artists can optimize their songwriting and production revenue in the streaming era.
Below, check out the best tips given at the panel:
On the importance of streaming: According to both Woodz and Lyanno, streaming has benefited the success of their music careers. “We’re in a digital era where we can take advantage of everything we have in our reach,” Lyanno said. “Thanks to streaming, we can reach new audiences,” added Woodz.
On splitting royalties: “Immediately talk about the splits when you enter a recording studio,” recommends Marquez Paris, who also says it’s important to communicate with your publisher about any song or piece of work that comes out of a recording session. “Publishers are not fortune tellers, but they will protect your composition,” he explains.
On not buying fake streams: “I don’t recommend it because it’ll damage your algorithm as an artist,” noted Morales. Buying bots will amplify your numbers and reach territories you might not want to reach with your music. Instead, Morales states that being consistent is crucial, which includes having your own formula and creating your own fan base, organically.
On optimizing revenue: The key is to never stop working. “Put out more music, more compositions, and work harder. The more you work, the more success you will have,” Lyanno said. For Woodz, it’s key to create content for fans. “The fan base supports you and consumes your content. It is with them that you have to have a connection. Continue giving them music, content, and make them feel identified with you.”
On creating music with artificial intelligence: All panelists agreed that AI has its pros and cons when creating music but they are aware that technology is advancing and it really depends on each artist, composer, and producer if they want to use it in the studio.
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few.
Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Latin music consumption is growing almost twice as fast as the overall music consumption in the U.S., driven largely by Latin music super fans and by the growth of regional Mexican music, according to Luminate’s most recent research on Latin music.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Unveiled at a Monday morning (Oct. 2) session during Latin Music Week 2023 presented by Luminate CEO Rob Jonas, Luminate’s research also found an unlikely discovery platform for Latin music: WhatsApp. A whooping 73% of Hispanic listeners use WhatsApp, 265% more than the general population.
Luminate’s numbers once again underscored the impressive growth of Latin music consumption. For example, in the first 34 weeks of 2022, there were 47.4 billion on demand audio streams. For the first 34 weeks of 2023, that number had jumped to 57.9 billion streams, a 22.2% upward change that far surpasses the 13.3% growth registered for the industry overall. All told, Latin is now the 5th largest major music genre in the U.S., behind only the big four core genres: R&B and Hip-Hop, pop, rock and country.
Latin music is also seeing consumption growth outside Latin pockets. A stunning 40% of all U.S. listeners report listening to music in languages other than English; and among those languages, the most listened to — after English — is Spanish. While 93% listen to music in English, roughly 23% of listeners will listen to music in Spanish.
Likewise, while the English language share of streaming in the U.S. –- as measured by the top 10,000 most streamed tracks of the past 12 months — has dipped slightly by 4% in the past year, streaming of Spanish language tracks has increased by 3.5%.
A key driver to the growth are Latin super fans. According to Luminate’s data, they spend 120% more per month on music related activities than other fans, and 30% more than U.S. super fans.
“The trends we saw starting in 2022 have accelerated and developed the growth of Latin music,” says Jonas. “We initially saw a lot of growth in streaming, but now, that growth translated to revenue. In 2023, it’s definitely been exceeding expectations.”
You can access Luminate’s full report here.
You got your first music revenue paycheck. Great, congrats! Now what?
In a panel called “How to Manage Your First Big Paycheck: Step 1, Don’t Buy That Exotic Car,” presented by CN Bank on Monday (Oct. 2) during the opening day of Billboard Latin Music Week 2023, Rodrigo Nieto-Galvis, CN Bank’s vp/team leader, Entertainment Banking Miami spoke with Billboard‘s Leila Cobo about managing and protecting your music revenue.
According to Nieto-Galvis, you should seek advice and establish a plan before running out to buy that luxury car. No matter how big that check is, especially if you are starting out, “your income is not so constant because you are an independent worker, you’re not getting a monthly paycheck,” says the expert.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
“You have to balance,” Nieto-Galvis explains. “First, financial psychology — why you want to buy that car … with, second, financial education — understanding that money can help you achieve your professional and life financial goals.”
“It doesn’t matter if that check is for $100,000 or a million,” he stressed. You need a team specifically dedicated to music and entertainment to be able to eventually buy the car of your dreams and also have financial stability.
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5), and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
Welcome Remarks by Leila Cobo, chief content officer, Latin/Espanol, Billboard
Time: 10:00 AM
Everything You Want To Know About Billboard, But Were Afraid To Ask
Time: 10:05 AM – 10:40 AM
Charts, pitches, awards and more with Pamela Bustios, senior chart and data analyst, Latin and Billboard Español; Ingrid Fajardo, social media manager/staff writer, Latin; Jessica Roiz, assistant editor, Latin, Billboard; and Sigal Ratner-Arias, Billboard Español deputy editor.
How To Manage Your First Big Paycheck: Step 1, Don’t Buy That Exotic Car
Presented by: CN BankTime: 10:45 – 11:15 AM
Everything that you need to know about managing and protecting your music revenue with Rodrigo Nieto-Galvis, vp/team leader, Entertainment Banking Miami, CN Bank and Leila Cobo, chief content officer of Billboard Latin and Billboard Español, as moderator.
Exactly Who Is Listening To Latin Music? Everyone! — Luminate Unveils Its New Latin Music Report
Presented by: LuminateTime: 11:20 – 11:45 AM
Luminate will unveil its new Latin Music Report exclusively at Billboard Latin Music Week. Never-before-revealed metrics and insights will include the growing power of Latin superfans, how and why the genre is expanding to non-Spanish-speaking listeners, the rise of regional Mexican music and the subgenres and artists to watch in the coming months. The findings will be presented by Rob Jonas, CEO of Luminate, which has fueled the Billboard charts for over three decades.
The Rise Of Mexican Music Touring
Presented by: Live NationTime: 11:50 – 12:25 PM
The hottest genre on the charts is the hottest genre on the road. Fuerza Regida’s frontman JOP and Live Nation’s Hans Schafer and Jorge Garcia on how to book, market and sell out Mexican music shows. Moderated by Billboard’s senior writer, Latin, Griselda Flores.
So You Have a Million Streams… Now What? Optimizing Your Songwriting and Production Earnings in the Streaming Era
Presented by: Rimas PublishingTime: 12:35 – 1:10 PM
How to maximize your songwriting and production revenue with panelists Lyanno, artist-songwriter; Miky Woodz, artist-songwriter; Emilio Morales, managing director, Rimas Publishing; and Enrique Marquez París, songwriter and publishing relations, Latin music, Spotify. Moderated by Pamela Bustios, senior charts and data analyst, Latin and Billboard Español.
The Power of Latin Catalog
Presented by: HarbourViewTime: 1:15 – 1:50PM
How Latin catalogs are valued, marketed, bought and sold in a global economy with panelists Sherrese Clarke Soares, founder/CEO, HarbourView; Denny Marte, founder/consultant, MPA Advisors; and Angela “Angie” Martinez, Esq., attorney at law, AngieLaw. Moderated by Hannah Karp, editorial director, Billboard.
The Art of the Festival
Presented by: Viña del MarTime: 1:55 – 2:30 PM
Learn what goes on behind the scenes of crafting and sustaining a successful Latin music festival from the most successful festival producers in the world. Panelists include Chris Den Uijl, co-founder, La Familia Presenta; John Frias, CEO, Frias Entertainment Group, Besame Mucho Music Festival; and Daniel Merino, producer, Festival Viña del Mar. Bruno Del Granado, head of global Latin music touring group, CAA, will moderate.
Networking: The Industry Roundtables
Time: 3:00 – 5:00 PM
Latin Music Week attendees will have the chance to meet with the experts who run the business in these exclusive, intimate roundtable sessions.
MONDAY SHOWCASES SCHEDULE HERE.
Billboard officially announces the dates and location for 2023’s Latin Music Week and Latin Music Awards today (March 23).
Returning to Miami Beach, Fla., Latin Music Week will take place from Monday, Oct. 2, to Friday, Oct. 6; meanwhile, the 30th annual Billboard Latin Music Awards will be held Oct. 5 and will air on the Telemundo Network.
“We’re beyond excited to return to Miami and celebrate the legacy that has been created by these events,” says Leila Cobo, Billboard‘s chief content officer Latin/Español. “Trends, stars, and hits have all been made at Billboard Latin Music Week and we can’t wait to announce our roster of superstars, super executives, and rising talent.”
Explore
See latest videos, charts and news
See latest videos, charts and news
Leila Cobo and Romeo Santos speak onstage during “Superstar Q+A with Romeo Santos” panel at Billboard Latin Music Week 2022 held at Faena Forum on September 27, 2022 in Miami, Florida.
Gus Caballero for Billboard
The longest-running and biggest Latin music industry gathering for over 30 years, Billboard Latin Music Week brings together emerging and renowned artists, industry leaders, creators, and decision-makers in Latin music from around the world for a week of showcases, networking, exclusive conversations, panels, workshops, activations and concerts. The week-long event culminates in the Billboard Latin Music, honoring the top artists and performers in Latin music.
The star-studded 2022 edition featured Q&As, panels, and performances from artists such as Christina Aguilera, Romeo Santos, Camilo, Nicky Jam, Wisin y Yandel, Maluma, Chayanne, Ivy Queen, Grupo Firme, Bizarrap, Tokischa, and for the first time, an exclusive conversation with all five children of Jenni Rivera.
A media alert with information on registration will be distributed in the coming weeks, as well as information on how to stream into this year’s awards.
Related Images: