Billboard Latin Music Week 2024
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NMIXX is set to make history in 2024 as the first K-pop group to participate in Billboard Latin Music Week. The female sextet has been confirmed as the first K-pop act to take part in the event, where the group will be featured on an exclusive panel about K-pop and Latin music on Oct. 16, Billboard announced on Tuesday (September 24).
The panel, titled K-pop Goes Latin with NMIXX, will focus on how K-pop has exploded in the Latin market and its future in Spanish.
“K-pop has cultivated a large, passionate fan base in Latin America, and now we’re seeing popular K-pop artists like NMIXX embrace this by singing in Spanish,” says Leila Cobo, Billboard’s chief content officer for Latin/Español, in a press release. “We are thrilled to welcome NMIXX as the first-ever K-pop artist at Latin Music Week, where their dynamic energy will enrich the event and forge new connections between our musical cultures.”
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Celebrating its 35th anniversary, Billboard Latin Music Week will take place Oct. 14-18 at The Fillmore Miami Beach at the Jackie Gleason Theater. Tickets are available for purchase here.
NMIXX made their explosive entrance to the K-pop scene in February 2022 and has been making waves on the global stage since. The group introduced a new genre called MIXX POP, which is a sound unique to NMIXX that blends two or more genres into one song. Their debut single album, AD MARE, sold over 220K copies in its first week, marking the highest debut album sales by a girl group in K-pop history.
They followed this with a second single album, ENTWURF, before releasing their anticipated first EP in March 2023, expérgo, which earned them their first entry on the Billboard 200 chart (No. 122). The group’s third single, A Midsummer NMIXX’s Dream, sold over one million copies, and their sophomore EP Fe3O4: BREAK, released in January 2024, further solidified their growing dominance in the industry by landing them at No. 1 on the Billboard Emerging Artists chart. The EP also debuted at No. 2 on World Albums and at No. 171 on the Billboard 200.
As previously announced, the 2024 Billboard Latin Music Week will featurea lineup of international stars including including: Alejandro Sanz, Álvaro Díaz, Bad Gyal, Belinda, Camila Fernández, Chiquis, DANNA, Danny Ocean, Dei V, Debi Nova, Domelipa, Eden Muñoz, Eslabon Armado, Fat Joe, Feid, Gloria Estefan, Grupo Frontera, Igor Lichnovsky, J Balvin, Jasiel Núñez, JOP, Junior H, Keityn, Kunno, La Joaqui, Lele Pons, Leo Campana, Luck Ra, Luis Alfonso, Lupita Infante, Majo Aguilar, Maria Becerra, Mario Bautista, Marko, Mau y Ricky, Mon Laferte, Nacho, N.O.R.E., Omar Courtz, Paola Jara, Peso Pluma, Pipe Bueno, Sophia Talamas, Thalia, Tito Double P, Yahritza y Su Esencia, Yandel, Yeison Jiménez, Yeri Mua, Yisin, Young Miko, and Zhamira Zambrano.
Billboard Latin Music Week will coincide with the Billboard Latin Music Awards, which will air on Telemundo. Latin Music Week tickets will not include access to the awards show this year. Instead, Billboard will host a special 35th-year anniversary celebration on the evening of Oct. 18, where INSIDER badge holders will receive exclusive invitations to this star-studded event.
For more information on Billboard Latin Music Week, updates on the schedule and more exciting announcements, visit BillboardLatinMusicWeek.com.
Superstars Thalia, Eden Muñoz and Yandel have been added to the lineup of Billboard Latin Music 2024, taking place October 14-18 at the Fillmore in Miami Beach. The three stars join a group of more than 50 speakers and performers now confirmed for the five day event that kicks off Oct. 14 and runs through Friday, October 18, with the 35th anniversary celebration gala. Previously confirmed speakers include fellow superstars J Balvin, Peso Pluma, JOP, Alejandro Sanz, Gloria Estefan, Young Miko, Lele Pons, Eslabón Armado, Danny Ocean, Yahritza y su Esencia, Belinda, Bad Gyal, Mon Laferte, Fat Joe, , Keityn, Kunno, Luis Alfonso, Lupita Infante, Majo Aguilar, Marko, Mau y Ricky, Mon Laferte, N.O.R.E., Omar Courtz, Paola Jara, Peso Pluma, Pipe Bueno, Sophia Talamas, Yeison Jiménez, Yeri Mua, Zhamira Zambrano, and many more.
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The three new additions represent three distinctly different subgenres of Latin music.
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Global sensation Thalia returns to Billboard Latin Music Week for an open discussion about mental health and stardom with previously confirmed Argentine superstar Maria Becerra. Celebrated Regional Mexican artist Eden Muñoz will take part in the “Why Are There 50 Writers on My Song?” panel alongside songwriter Keityn, producer Sergio George, and moderator Pierre Hachar. The panel will provide an insider’s perspective on how much a hit song is worth and who gets songwriter credit. Urban music icon Yandel will participate in “ELYTE: The beginning and future of the genre,” with Yandel and friends panel presented by Warner Music.
“We are thrilled to welcome Latin icons Thalia, Eden Muñoz, and Yandel to Billboard Latin Music Week as we celebrate our 35th anniversary,” said Leila Cobo, Billboard’s Chief Content Officer for Latin/Español. “These artists and their trajectories embody the energy, diversity, and impact of Latin music today. We look forward to hosting meaningful conversations and unforgettable experiences that will resonate with fans and industry professionals alike.”
Celebrating its 35th anniversary, Billboard Latin Music Week is the longest-running and biggest Latin music industry gathering in the world—a must-attend event for new, established, and upcoming artists, executives, and industry leaders alike. The 2024 edition will feature exclusive panel conversations and performances by Latin music’s biggest stars, as well as workshops, showcases, networking opportunities, and more.
To register and access the full schedule of events, visit Billboardlatinmusicweek.com.
Billboard Latin Music Week sponsors include Azzaro Parfums, Cheetos, Chevron, DoorDash, Johnnie Walker Blended Scotch Whisky, Smirnoff, Smirnoff Ice, Ulta Beauty and Walmart. This year, for the first time, attendees can purchase weeklong and day passes to tailor their experience at Latin Music Week.
J Balvin is gearing up to headline the 2024 Billboard Latin Music Week. This year’s 35th annual event will unfold from October 14-18 at The Fillmore Miami Beach at the Jackie Gleason Theater.
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Known for his massive influence on Colombian reggaetón and global Latin music, the Medellín superstar — who is fresh off releasing his sixth solo studio album Rayo — will host a special night titled “Next Gen Reggaetón: An Evening Curated by J Balvin” during the week. The event promises an exciting lineup of surprise performances and guests, all chosen by Balvin himself.
The global superstar and entrepreneur is a highly decorated and critically acclaimed cultural icon who has won multiple Billboard Music Awards and plenty of chart accolades, including nine No. 1 tracks on the Hot Latin Songs chart, including “Mi Gente” with Beyoncé, “Ginza,” “RITMO (Bad Boys For Life)” with Black Eyed Peas) and a No. 1 on the Hot 100 (“I Like It” with Cardi B and Bad Bunny).
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Apart from his curation, Balvin will engage in an exclusive Superstar Q&A moderated by Leila Cobo, chief content officer for Latin/Español at Billboard, providing deeper insights into his music and influence. The session, also sponsored by Cheetos, aims to foster intimate and enlightening discussions.
“Latin music is living its most successful and globally recognized moment ever this year. But Billboard has been proudly at its side for over 35 years as the main flagbearer, supporter and ultimate opinion maker for Latin music around the world,” said Cobo in a press release. “During a year when Latin music is dominating the charts and the cultural zeitgeist, we are thrilled to return to Miami Beach, the global capital of Latin music, for this exciting week-long event.”
The announcement also highlighted the expansive lineup for this legacy event, featuring a blend of established stars and emerging talents including Bad Gyal, DANNA, Danny Ocean, Domelipa, Fat Joe, Gloria Estefan, JOP, Keityn, Lele Pons, Luis Alfonso, Maria Becerra, Mau y Ricky, Mon LaFerte, N.O.R.E., Paola Jara, Peso Pluma, Pipe Bueno, Sophia Talamas, Yeison Jiménez, and Yeri Mua, with more to be announced in the coming months. Tickets are now available here.
“We are proud of the decades-long work we have done to celebrate Latin talent and bring the community together. This year’s event will be an unmatched celebration for artists, the industry and fans,” said Mike Van, President of Billboard, in a press release.
“Miami Beach is ready to once again host Billboard Latin Music Week, an event that truly showcases the vibrant and diverse culture of our community,” added Mayor of Miami Beach, Steven Meiner. “This week not only celebrates the rich heritage of Latin music, but also highlights Miami Beach as a global destination for arts and entertainment. We look forward to another unforgettable week of music.”
Billboard Latin Music Week will coincide with the Billboard Latin Music Awards, which will air on Telemundo. Latin Music Week tickets will not include access to the awards show this year. Instead, Billboard will host a special 35th-year anniversary celebration on the evening of October 18 where INSIDER badge holders will receive exclusive invitations to this star-studded event.
For more information on the Billboard Latin Music Week, updates on the schedule, and more exciting announcements, visit BillboardLatinMusicWeek.com.