Billboard Latin Music Week 2024
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Presented By Platoon
Ingrid Fajardo, Billboard Latin’s social media manager and staff writer moderates an empowering discussion featuring four influential Latina executives (Andrea Portela, Dascha Polanco, Erika Montes and Yira Santiago) from diverse sectors of the music industry: marketing, legal, artist, and label. Whether you’re just starting out or looking to elevate your career, discover strategies for overcoming challenges, building meaningful connections and thriving in a competitive landscape at Billboard’s Latin Music Week 2024.
Sports and music stars are working more closely than ever to promote their respective fields. How are these alliances achieved and developed? A conversation with Igor Lichnovsky, Leonardo Campana and Piso 21, moderated by athlete manager Daniella Durán at Billboard’s Latin Music Week 2024.
Las estrellas del deporte y la música cada vez trabajan más cercanamente para promover sus respectivos campos. ¿Cómo se logran y se desarrollan estas alianzas? Una conversación con Igor Lichnovsky, Leonardo Campana y Pisao 21 moderada por la manager de deportistas Daniella Durán.
Jessica Roiz, Billboard Latin’s Assistant Editor moderates as Grupo Frontera showcases how they make a hit live. How does a top band make a hit? The members of Grupo Frontera, Adelaido “Payo” Solis, Alberto “Beto” Acosta, Brian Ortega, Carlos Guerrero, Juan Javier Cantu, Julián Peña, show us live at this Billboard-exclusive panel at Billboard’s Latin Music Week 2024.
Presented By BMI
Jesus Gonzalez, the VP of Creative, Latin at BMI moderates a discussion between Latin music’s most exciting songwriters and producers (Albert Hype, Alexis Fierro, Álvaro Díaz, Caleb Calloway and Armenta) in the urban and regional Mexican realms on how they’ve crafted their biggest hits at Billboard’s Latin Music Week 2024.
Jesus Gonzalez moderada una discusión los más emocionantes productores y compositores del mundo urbano y Mexicano (Albert Hype, Alexis Fierro, Álvaro Díaz, Caleb Calloway and Armenta) nos cuentan cómo crearon sus más grandes éxitos.
Superstar Peso Pluma curated a panel with the rising stars of the new Mexican music movement. Billboard’s Chief Content Officer of Latin Music and Billboard Español, Leila Cobo discusses the new Mexican music movement with one of its biggest leaders Peso Pluma and several other Mexican artists like Fidel (Grupo Marco Registrada), Jasiel Núñez, Junior H and Tito Double P at Billboard’s Latin Music Week 2024.
La superestrella Peso Pluma invita a algunos de los nuevos artistas más emocionantes del nuevo movimiento Mexicano.
Luana Pagani moderates a conversation about how four artists (Chiquis, Camila Fernández, Lupita Infante and Majo Aguilar) are taking their illustrious family names and trailblazing with their own sounds, and how they’re marrying the past and the future at Billboard’s Latin Music Week 2024. Luana Pagani moderada una conversación sobre cuatro artistas con apellidos insignes están forjando sus propias historias y éxito, uniendo pasado con futuro.
In six months, Venezuela went from opening its doors wide to concerts by international stars to a hotly disputed election, all while the Venezuelan music movement surges stronger than ever. What are artist’s roles in the current climate? Billboard Español Deputy Editor Sigal Ratner-Arias discusses their roles with some of the most famous and prominent Venezuelan artists in Danny Ocean, Lele Pons, Mau y Ricky, Elena Rose and Nacho at Billboard’s Latin Music Week 2024.
En los últimos seis meses, Venezuela pasó de abrir sus puertas a conciertos internacionales a ser la sede de una elección presidencial criticada y controversial. A la vez, el movimiento musical de artistas venezolanos surge más fuerte que nunca. ¿Cuál es el rol de sus artistas?
Presented by Imagen and Morado
Artist and DJ Alex Sensation moderates a discussion about the rise of Colombia’s most exciting new music movement, with a marquee group of artists and producers (Luis Alfonso, Paolo Jara, Pipe Bueno and Yeison Jimenez) at Billboard’s Latin Music Week 2024.
Artista y DJ, Alex Sensation moderada una discusión sobre el ascenso del nuevo movimiento de música colombiana, explicado por algunos de sus artistas y productores más relevantes.
Fuerza Regida frontman, executive and trailblazer JOP (Jesús Ortiz Paz) sits down for a conversation with Billboard’s Chief Content Officer of Latin Music and Billboard Español, Leila Cobo, at Billboard’s Latin Music Week 2024.
La Entrevista “Sony Music Publishing Icono” Con JOP (Jesús Ortiz Paz) una conversación con el ejecutivo y líder de Fuerza Regida.
The air was thick on Wednesday (Oct. 16) with anticipation at Wynwood Marketplace as attendees of the Billboard Latin Music Week 2024 gathered for what was billed as Next Gen Reggaetón: An Evening Curated by J Balvin. The event, sponsored by Cheetos and part of a series entitled the House of Huella, promised to spotlight rising stars in the reggaetón genre: Omar Courtz, Saiko, and Dei V.
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Little did the crowd know, they were in for a massive surprise. The night kicked off with fiery sets from fresh talents Omar Courtz, followed by Saiko and then Dei V, each bringing their unique flavors and rhythms to the eager audience. Yet, the atmosphere shifted dramatically when J Balvin himself took the stage, unannounced, sending an electrifying charge through the crowd.
Dressed casually yet strikingly in a white T-shirt and light blue jeans, Balvin — with his hair in cornrows — looked every bit the reggaetón titan he is. He opened with “Mi Gente,” a global hit that normally never fails to pump up the volume. Despite a brief hiccup with the audio system at the very start, Balvin’s charisma and energy quickly overcame the technical glitch, and he had the crowd dancing with fervor.
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His performance of “Doblexxo,” a hit from his latest album Rayo, originally featuring Feid, was particularly riveting. Balvin delivered the song with such passion and precision that it arguably surpassed the recorded version, resonating deeply with the audience and confirming its place as a new reggaetón classic.
Not content to rest on his laurels, Balvin also dipped into his reservoir of revered hits. Tracks such as “I Like It” and “Reggaetón” had attendees shouting lyrics in unison, while his rendition of “Tata” showcased the potent Latin drill style that has been captivating the urban music landscape. Furthermore, collaborations such as “Loco Contigo” and “Con Altura” reminded everyone of Balvin’s versatility and global appeal.
Later on, Saiko joined the Colombian artist to perform “Gaga,” Dei V on “La Noche” and last but not least, Omar Courtz jumped in to deliver heady verses with J Balvin on “En Alta,” all from his latest album.
The event underscored J Balvin’s role as a torchbearer for the genre. His ability to bridge the old with the new, all while promoting the next generation of artists, testified to his influence and dedication to the music that has shaped his career.
Earlier that day, Balvin participated in a Superstar Q&A during the Billboard Latin Music Week 2024 panels.
Watch his opening set below:
Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.