Billboard Latin Music Power Players 2024

On one of the most notable nights of Billboard Latin Music Week 2024, Peso Pluma presented the prestigious Executive of the Year award to George Prajin, his manager and partner, to whom he dedicated an emotional and moving speech. Prajin, founder of Prajin Parlay and co-founder/COO of Double P Records, has been instrumental in Peso Pluma’s successful career. And during his speech, the artist revealed the deep personal and professional relationship that unites them.

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After being introduced by Leila Cobo, Billboard’s content director for Latin/Español, the Mexican music superstar was moved to tears as he delivered his emotionally charged remarks during the private Latin Music Power Players 2024 event held in Miami Beach on Oct. 14. “You are the best person I have ever met in my life,” he said.

Peso highlighted Prajin’s tireless work, noting that he is a paternal figure in the artist’s life: “I told him yesterday coming into confidence, that I had, like, three dads in my life, and one of them is him. And you will always be, George. I love you like a father and you will always be that to me.”

“The talent and sacrifice that we put in is one thing, and all the doors that you have opened for us, and all the things that you have done so that we can have an opportunity to show ourselves as greats before other exponents of music and the industry, have been very important not only for me and for you as a person, but for an entire country, an entire generation,” he continued.

Billboard‘s Latin Power Players Executive of the Year award celebrates those leaders whose vision and strategies have left a significant mark on the music industry over the past year. In this case, Prajin has been recognized not only for his role in the artistic development of Peso Pluma, but also for his broader impact on Latin music. Under his leadership, Double P Records has been instrumental in consolidating new talent and creating innovative strategies to penetrate global markets, raising the profile of Mexican music.

Here is Peso Pluma’s full speech:

First, I want to thank you, George. I want to thank you for everything you’ve done for me, and not just for me, but for my family, for the whole band, for everything you’ve done for each and every one of us. The talent and sacrifice that we put in is one thing, and all the doors that you’ve opened for us, and all the things that you’ve done so that we can have an opportunity to show ourselves as greats to other exponents of music and the industry, have been very important not only for me and for you as a person, but for an entire country, an entire generation.

I just want to thank you for so much, for everything that you’ve given me. If it hadn’t been for you, I wouldn’t be where I am right now. If it hadn’t been for you, I wouldn’t have the things that I have now, and if it hadn’t been for you, many of the things that are happening to us together wouldn’t have happened. I want to let everyone here in this room know that George … I told him yesterday in confidence … it’s hard … I get nervous here with you, and I don’t get nervous when I’m in front of 20,000, 15,000 people. It’s hard not to have a broken voice when these things happen, but today is about you. Today I want to congratulate you for everything you’ve achieved in your career as a professional, not just in music, as a lawyer, as a person … you are a great human being.

You are the best person I’ve ever met in my path and in my life. You’ve helped me make the best financial, work and personal decisions. And I told him yesterday, in confidence, that I had, like, three dads in my life, and one of them is him, and you always will be, George. I love you like my father, and you always will be. Thank you very much, Leila, for giving me the space, and for giving me the time to be able to say these words. I’m not a person who navigates a script; I say what I feel and what comes from my heart at the moment. And I just want to say congratulations, George, and thank you. You are the f–king executive of the year.”