Billboard Latin Music Awards 2024 Archives

2024 Billboard Latin Music Awards Deliver Record-Breaking Engagement Across TV, Digital & Social Platforms

October 23, 2024

The 2024 Billboard Latin Music Awards delivered a record-breaking 112 million engagements across television, digital and social platforms, +36% higher than 2023, Telemundo announced on Wednesday (Oct. 23). This year’s ceremony recorded the highest engagement for an award special in Telemundo’s history.
According to Nielsen, on linear, the show — which included performances by stars like Yandel, Grupo Niche and Fuerza Regida — reached a cumulative audience of 1.8 million total viewers. Furthermore, the two-hour broadcast won its time slot and drove the network to No. 1 in both demos in Spanish-language television primetime, the report further explains.

Telemundo’s multi-platform coverage generated 106 million video views across social platforms, representing a +43% increase from 2023. According to Talkwalker, the show was the No. 1 most social program across broadcast television with 1.2 million total interactions across Facebook, Instagram, X and YouTube.

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Locally, the 2024 Billboard Latin Music Awards ranked as the No. 1 primetime program in its time slot, regardless of language, among adults 18-49 in Los Angeles, and the No. 1 program on Spanish-language television in New York, Miami, Dallas, Chicago and other cities.

Karol G was the big winner of the night with eight trophies including Global 200 Latin artist of the year and tour of the year. Her song “Qlona” with Peso Pluma won the awards for Hot Latin Song of the year; Hot Latin Song of the year, vocal event; and Streaming Song of the Year. Both Peso Pluma and Bad Bunny won six awards each. (See the complete list of winners here.)

Besides a number of riveting performances, three special awards were handed out: Pepe Aguilar was recognized with the Hall of Fame Award, J Balvin with the Spirit of Hope Award, and Alejandro Sanz with the Lifetime Achievement Award.

Prince Royce and Gabito Ballesteros Talk Potential EP & Winning Tropical Song of the Year | Billboard Latin Music Awards 2024

djfrosty

October 21, 2024

Prince Royce and Gabito Ballesteros talked with Billboard’s Griselda Flores after their big win at the Billboard Latin Music Awards. Prince Royce y Gabito Ballesteros conversan con Griselda Flores de Billboard despues de los Premios Billboard de la Música Latina 2024. Related Images:

FloyyMenor & Gerardo Mejia on The Success of “Gata Only” & Reveals Upcoming Collab With J Balvin | Billboard Latin Music Awards 2024

djfrosty

October 21, 2024

FloyyMenor and Gerardo Mejia talked with Billboard’s Jessica Roiz after their big win at the Billboard Latin Music Awards. FloyyMenor y Gerardo Mejia conversan con Jessica Roiz de Billboard despues de los Premios Billboard de la Música Latina 2024. Related Images:

Proyecto Uno closes the Billboard Latin Music Awards with a bang

djfrosty

October 21, 2024

Legendary Dominican trio Proyecto Uno closed the Billboard Latin Music Awards with a flourish, reaffirming their status as merengue-house pioneers with a performance of their iconic 1993 hit, “El Tiburón.” The performance was not only a nod to the group’s origins, but also a celebration of their influence on Latin dance music over the past three decades.

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With their signature party style, the trio, currently comprised of Nelson Zapata, Kid G, and Paolo Tondo, took over the stage wearing bright jackets in shades of red, blue, and yellow, while an entourage of colorful dancers accompanied them as they chanted their iconic “No pares, sigue, sigue” (“Don’t stop, keep going, keep going.”)

This year, Proyecto Uno celebrates 35 years of musical career in which they have given away hits such as “Brinca”, “Latinos” and “Otro Nivel”, fusing tropical genres with hip-hop, house and techno, creating a hybrid sound that has left an indelible mark on Latin music.

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The 2024 Billboard Latin Music Awards, hosted by actors Carmen Villalobos and Danilo Carrera, celebrate the most outstanding talents in Latin music. This year’s edition brings together a star-studded lineup that spans a wide variety of genres and generations. This year’s performances include J Balvin, Chencho Corleone, Fuerza Regida, Gloria Trevi and Maria Becerra, Xavi, Grupo Niche, Pepe Aguilar, Prince Royce, Yandel and Proyecto Uno.

For more on performances, special awards and behind-the-scenes action, visit Billboard Español.

6 Things You Didn’t See on TV at the 2024 Billboard Latin Music Awards

djfrosty

October 21, 2024

Before the artists took the stage at the 2024 Billboard Latin Music Awards, which aired on Sunday (Oct. 20), they walked the red carpet and shared with Billboard anecdotes and moments that you didn’t see on television. Just after receiving their award for tropical song of the year for “Cosas de la Peda,” Prince Royce […]

Best Photos From the 2024 Billboard Latin Music Awards

djfrosty

October 20, 2024

Show-stopping performances by Prince Royce and Gabito Ballesteros, who took the stage to sing “Cosas de la Peda” – which won tropical song of the year – and Gloria Trevi and Maria Becerra – who joined forces for “Borracha” – made the 2024 Billboard Latin Music Awards one for the books.Special awards honorees, Pepe Aguilar, J Balvin and Alejandro Sanz, each gave emotional speeches as they accepted their respective honors. Aguilar was inducted into the Billboard Hall of Fame, and said: “The way to remain relevant has been through my passion for my music and by reinventing when it was necessary. And that’s been possible thanks to the people who’ve been by my side. An artist is as good as the team that surrounds him.”
Meanwhile, Balvin who was bestowed the Spirit of Hope Award spoke on the significance of this recognition. “I’ve always liked to help my people quietly, because those are the awards that one carries forever,” he expressed. “These awards come and go, but the awards of the soul, helping a friend, serving others, those are the ones that are most worthwhile.” Sanz didn’t perform but did take the stage to share special words with fans and fellow hitmakers when accepted the Lifetime Achievement Award. “I want to dedicate to my colleagues who do music, because there was a time when making music in Spanish wasn’t easy. Feel proud for what has been achieved.”
Besides the big winners of the night, it was Lupillo Rivera that perhaps made a massive statement with his outfit choice. The regional Mexican artist wore a t-shirt with Diddy’s face and a big, red X over it. It’s a shirt he designed himself in hopes of getting a very specific message across.
“I wore this shirt because I don’t like people playing with the dreams, feelings, and desires of people who are just starting out in the entertainment world,” Rivera told Billboard Español. “There are a lot of things like that in this world and we have to put a stop to it. I don’t support anything this man does at all, and the truth is that it’s something that shouldn’t happen.”
The ceremony may be a wrap but we’re reliving some of the highlights from the show, which broadcast Sunday (Oct. 20) on Telemundo, and hosted by actors Carmen Villalobos and Danilo Carrera,
Below, find a gallery of photos that show some of the best moments from the 2024 Billboard Latin Music Awards.

Gloria Trevi & Maria Becerra