Billboard Latin Music Awards
The 2024 Billboard Latin Music Awards delivered a record-breaking 112 million engagements across television, digital and social platforms, +36% higher than 2023, Telemundo announced on Wednesday (Oct. 23). This year’s ceremony recorded the highest engagement for an award special in Telemundo’s history.
According to Nielsen, on linear, the show — which included performances by stars like Yandel, Grupo Niche and Fuerza Regida — reached a cumulative audience of 1.8 million total viewers. Furthermore, the two-hour broadcast won its time slot and drove the network to No. 1 in both demos in Spanish-language television primetime, the report further explains.
Telemundo’s multi-platform coverage generated 106 million video views across social platforms, representing a +43% increase from 2023. According to Talkwalker, the show was the No. 1 most social program across broadcast television with 1.2 million total interactions across Facebook, Instagram, X and YouTube.
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Locally, the 2024 Billboard Latin Music Awards ranked as the No. 1 primetime program in its time slot, regardless of language, among adults 18-49 in Los Angeles, and the No. 1 program on Spanish-language television in New York, Miami, Dallas, Chicago and other cities.
Karol G was the big winner of the night with eight trophies including Global 200 Latin artist of the year and tour of the year. Her song “Qlona” with Peso Pluma won the awards for Hot Latin Song of the year; Hot Latin Song of the year, vocal event; and Streaming Song of the Year. Both Peso Pluma and Bad Bunny won six awards each. (See the complete list of winners here.)
Besides a number of riveting performances, three special awards were handed out: Pepe Aguilar was recognized with the Hall of Fame Award, J Balvin with the Spirit of Hope Award, and Alejandro Sanz with the Lifetime Achievement Award.
Legendary Dominican trio Proyecto Uno closed the Billboard Latin Music Awards with a flourish, reaffirming their status as merengue-house pioneers with a performance of their iconic 1993 hit, “El Tiburón.” The performance was not only a nod to the group’s origins, but also a celebration of their influence on Latin dance music over the past three decades.
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With their signature party style, the trio, currently comprised of Nelson Zapata, Kid G, and Paolo Tondo, took over the stage wearing bright jackets in shades of red, blue, and yellow, while an entourage of colorful dancers accompanied them as they chanted their iconic “No pares, sigue, sigue” (“Don’t stop, keep going, keep going.”)
This year, Proyecto Uno celebrates 35 years of musical career in which they have given away hits such as “Brinca”, “Latinos” and “Otro Nivel”, fusing tropical genres with hip-hop, house and techno, creating a hybrid sound that has left an indelible mark on Latin music.
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The 2024 Billboard Latin Music Awards, hosted by actors Carmen Villalobos and Danilo Carrera, celebrate the most outstanding talents in Latin music. This year’s edition brings together a star-studded lineup that spans a wide variety of genres and generations. This year’s performances include J Balvin, Chencho Corleone, Fuerza Regida, Gloria Trevi and Maria Becerra, Xavi, Grupo Niche, Pepe Aguilar, Prince Royce, Yandel and Proyecto Uno.
For more on performances, special awards and behind-the-scenes action, visit Billboard Español.
Before the artists took the stage at the 2024 Billboard Latin Music Awards, which aired on Sunday (Oct. 20), they walked the red carpet and shared with Billboard anecdotes and moments that you didn’t see on television. Just after receiving their award for tropical song of the year for “Cosas de la Peda,” Prince Royce […]
Show-stopping performances by Prince Royce and Gabito Ballesteros, who took the stage to sing “Cosas de la Peda” – which won tropical song of the year – and Gloria Trevi and Maria Becerra – who joined forces for “Borracha” – made the 2024 Billboard Latin Music Awards one for the books.Special awards honorees, Pepe Aguilar, J Balvin and Alejandro Sanz, each gave emotional speeches as they accepted their respective honors. Aguilar was inducted into the Billboard Hall of Fame, and said: “The way to remain relevant has been through my passion for my music and by reinventing when it was necessary. And that’s been possible thanks to the people who’ve been by my side. An artist is as good as the team that surrounds him.”
Meanwhile, Balvin who was bestowed the Spirit of Hope Award spoke on the significance of this recognition. “I’ve always liked to help my people quietly, because those are the awards that one carries forever,” he expressed. “These awards come and go, but the awards of the soul, helping a friend, serving others, those are the ones that are most worthwhile.” Sanz didn’t perform but did take the stage to share special words with fans and fellow hitmakers when accepted the Lifetime Achievement Award. “I want to dedicate to my colleagues who do music, because there was a time when making music in Spanish wasn’t easy. Feel proud for what has been achieved.”
Besides the big winners of the night, it was Lupillo Rivera that perhaps made a massive statement with his outfit choice. The regional Mexican artist wore a t-shirt with Diddy’s face and a big, red X over it. It’s a shirt he designed himself in hopes of getting a very specific message across.
“I wore this shirt because I don’t like people playing with the dreams, feelings, and desires of people who are just starting out in the entertainment world,” Rivera told Billboard Español. “There are a lot of things like that in this world and we have to put a stop to it. I don’t support anything this man does at all, and the truth is that it’s something that shouldn’t happen.”
The ceremony may be a wrap but we’re reliving some of the highlights from the show, which broadcast Sunday (Oct. 20) on Telemundo, and hosted by actors Carmen Villalobos and Danilo Carrera,
Below, find a gallery of photos that show some of the best moments from the 2024 Billboard Latin Music Awards.
Gloria Trevi & Maria Becerra
Image Credit: Christopher Polk
Gloria Trevi and Maria Becerra during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
J Balvin
Image Credit: Christopher Polk
J Balvin during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Paola Jara
Image Credit: Gustavo Caballero
Paola Jara at the Billboard Latin Music Awards 2024 Press Room at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Yandel
Image Credit: Christopher Polk
Yandel during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Prince Royce & Gabito Ballesteros
Image Credit: Gustavo Caballero
Prince Royce and Gabito Ballesteros at the Billboard Latin Music Awards 2024 Press Room at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Pepe Aguilar
Image Credit: Christopher Polk
Pepe Aguilar during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Xavi
Image Credit: Gustavo Caballero
Xavi at the Billboard Latin Music Awards 2024 Press Room at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Luis Alfonso
Image Credit: Christopher Polk
Luis Alfonso during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Khrystian Ramos, Moises Lopez, JOP, Samuel Jaimez & José “Pelón” García
Image Credit: Christopher Polk
Khrystian Ramos, Moises Lopez, JOP, Samuel Jaimez, José “Pelón” García during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Maria Becerra
Image Credit: Christopher Polk
Maria Becerra during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Luis Alfonso
Image Credit: Christopher Polk
Luis Alfonso during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Maluma & J Balvin
Image Credit: Christopher Polk
Maluma and J Balvin during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Alexa Martín & Isabella Castillo
Image Credit: Christopher Polk
Alexa Martín and Isabella Castillo during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Samuel Jaimez, Khrystian Ramos, JOP, Moises Lopez & José “Pelón” García
Image Credit: Christopher Polk
Samuel Jaimez, Khrystian Ramos, JOP, Moises Lopez, José “Pelón” García during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Xavi
Image Credit: Christopher Polk
Xavi during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Danna Paola & Gabito Ballesteros
Image Credit: Christopher Polk
Danna Paola and Gabito Ballesteros during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Mauricio Montaner, Paola Jara & Ricky Montaner
Image Credit: Christopher Polk
Mauricio Montaner, Paola Jara and Ricky Montaner during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Yandel
Image Credit: Christopher Polk
Yandel during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Yandel
Image Credit: Christopher Polk
Yandel during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
J Balvin
Image Credit: Gustavo Caballero
J Balvin at the Billboard Latin Music Awards 2024 Press Room at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Jairo Martínez, Yahritza Martínez & Armando Martínez
Image Credit: Christopher Polk
Jairo Martínez, Yahritza Martínez and Armando Martínez during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Nacho, Venesti & Maffio
Image Credit: Christopher Polk
Nacho, Venesti and Maffio during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Xavi
Image Credit: Christopher Polk
Xavi during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Samuel Jaimez, Khrystian Ramos, José “Pelón” García, JOP & Moises Lopez
Image Credit: Christopher Polk
Samuel Jaimez, Khrystian Ramos, José “Pelón” García, JOP, Moises Lopez during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Grupo Niche
Image Credit: Christopher Polk
Grupo Niche during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Pablo Casal & Venesti
Image Credit: Christopher Polk
Pablo Casal and Venesti during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Gloria Trevi & Maria Becerra
Image Credit: Christopher Polk
Gloria Trevi and Maria Becerra during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Ana Mena
Image Credit: Christopher Polk
Ana Mena during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Nacho
Image Credit: Christopher Polk
Nacho during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Johnny Salgado, Nelson Zapata & Paolo Tondo
Image Credit: Christopher Polk
Johnny Salgado, Nelson Zapata and Paolo Tondo during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Jairo Martínez, Armando Martínez & Yahritza Martínez
Image Credit: Christopher Polk
Jairo Martínez, Armando Martínez and Yahritza Martínez during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Alejandro Sanz
Image Credit: Christopher Polk
Alejandro Sanz during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Kali Uchis
Image Credit: Christopher Polk
Kali Uchis during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Grupo Niche
Image Credit: Christopher Polk
Grupo Niche during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
J Balvin
Image Credit: Christopher Polk
J Balvin during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Pepe Aguilar
Image Credit: Christopher Polk
Pepe Aguilar during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Prince Royce & Gabito Ballesteros
Image Credit: Christopher Polk
Prince Royce and Gabito Ballesteros during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
PapiKaiser
Image Credit: Christopher Polk
PapiKaiser during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
La Joaqui
Image Credit: Christopher Polk
La Joaqui during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Ricky Montaner & Mauricio Montaner
Image Credit: Christopher Polk
Ricky Montaner and Mauricio Montaner during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Kali Uchis
Image Credit: Christopher Polk
Kali Uchis during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Prince Royce & Maria Becerra
Image Credit: Christopher Polk
Prince Royce and Maria Becerra during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
Chencho Corleone was present, and in action, at the 2024 Billboard Latin Music Awards that aired Sunday (Oct. 20) via Telemundo.
Following performances by Fuerza Regida, Pepe Aguilar, Gloria Trevi & Maria Becerra, and Yandel, to name a few, the Puerto Rican artist brought his urban-cumbia fusion to center stage with “Lo Caro y Lo Bueno”—a song about a woman who’s independent and enjoys the finer things in life.
Wearing an oversized buttoned shirt, matching trousers, and large sunglasses, Corleone was joined by a group of sensual dancers while he sang: “She likes the expensive and the good / she likes the party, the rumba, and rakata.”
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“Lo Caro y Lo Bueno” forms part of Corleone’s debut studio album SOLO that he released five years after parting ways from popular early 2000s reggaetón duo Plan B. Home to 18 songs, the set stays faithful to Chencho’s characteristic vocals and futuristic perreos such as “Menta,” “Good Times” and “District.” In addition to experimenting with cumbia in “Lo Caro y Lo Bueno,” Corleone also has an electronic track called “Himalaya.”
The 2024 Billboard Latin Music Awards, hosted by actors Carmen Villalobos and Danilo Carrera, celebrates the most outstanding talent in Latin music. This year’s edition brings together an all-star lineup spanning a variety of genres and generations including J Balvin, Fuerza Regida, Kali Uchis, Xavi, Grupo Niche, Prince Royce, Proyecto Uno, and many more.
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Heading the finalists for the 2024 ceremony is Karol G, with 17 mentions in key categories such as Artist of the Year, Tour of the Year, and Global 200 Latin Artist of the Year. Bad Bunny and Peso Pluma follow closely behind with 15 mentions each.
The Billboard Latin Music Awards 2024 also featured performances by J Balvin, Grupo Niche, Pepe Aguilar, Gloria Trevi, Maria Becerra, Xavi, Chencho Corleone, Prince Royce, Gabito Ballesteros, Proyecto Uno, and more.
To keep up with more performances, special awards, and exclusive behind-the-scenes content from the awards night, visit Billboard.com.
Amidst a dramatic display of pyrotechnics and against a red backdrop, Xavi delivered his first televised performance of his No. 1 hit “La Diabla,” which ruled. The 2024 breakout star of Mexican descent appeared in a fiery red denim jacket and jeans, complemented by a black fishnet shirt and sunglasses.
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As he performed, Xavi was joined by his three guitarists who shredded right from the start, and a troupe of female dancers channeling a fun, cowgirl aesthetic with short shorts and braided pigtails, while their male counterparts periodically lifted them during the energetic performance. His set took place about a week after the release of his debut album Next.
“La Diabla” emerged as an unexpected phenomenon at the start of 2024, catapulting the then-unknown solo teen artist to fame. The captivating track, which tells the tale of a perilous romance, features a gripping requinto riff and the 20-year-old’s powerful vocals. It swiftly climbed the charts to become the second-longest reigning song on the Billboard Hot Latin Songs chart of 2024, dominating for 14 weeks beginning with the Jan. 6 issue.
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Earlier in the evening, Xavi clinched the coveted Artist of the Year, New award, standing out among fellow nominees Gabito Ballesteros, Oscar Maydon, Tito Double P, and Young Miko. “I can’t believe it, compadre. I was super excited just to be chosen, and I was super grateful to all those who supported us from the beginning, and believed in us,” the Phoenix star said in his acceptance speech, followed by a heavy sigh. “I’m getting sentimental, compadre, but thanks to all of you.”
The 2024 Billboard Latin Music Awards also showcased performances by J Balvin, Grupo Niche, Pepe Aguilar, Proyecto Uno, Gabito Ballesteros, Luis Alfonso, Maria Becerra, and more. Produced by Telemundo in partnership with American Country Broadcast Inc., the event was broadcasted on Sunday (Oct. 20) across multiple platforms including Telemundo, the Telemundo app, Peacock, and internationally via Telemundo Internacional.
For more updates on performances, special awards, and exclusive behind-the-scenes content, visit Billboard.com.
Dressed all in black with a red backdrop, Fuerza Regida displayed their street mob style, bringing a captivating edge to the stage at the Billboard Latin Music Awards 2024. They fused elements of traditional Mexican music with the bold aesthetic of a rap ensemble, and a dash of reggaetón.
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The band, originating from San Bernardino, boasts powerhouse talents — frontman JOP, twelve-string guitarist Samuel Jáimez, rhythm guitarist Khrystian Ramos, sousaphone player José “Pelón” García, and tololoche player Moisés López — each bringing their own flair to the group.
They opened with “Tu Name,” a no-holds-barred corridos suited for anyone ready to move past a former relationship. Delivering the song with raw emotion and fervor, JOP narrated tales of embracing wild nights and forging new encounters.
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The set took an electrifying turn as they moved on to “Nel” from their latest album Pero No Te Enamores. JOP commenced with compelling vocals that ascended into a captivating crescendo, before merging pulsating Jersey club beats with hearty reggaetón. Amid their performance, a crew of four female dancers joined rocking red latex, encircling JOP.
Earlier that evening, Fuerza received the award for “Hot Latin Songs” artist of the year, duo or group. Both “Nel” and “Tu Name” stormed the Hot Latin Songs chart, peaking at No. 5 and No. 6, respectively, with the latter hit also breaking into the Hot 100 at No. 91. They received a total of nine nods.
The Billboard Latin Music Awards 2024 also featured performances by J Balvin, Grupo Niche, Pepe Aguilar, Gloria Trevi, Maria Becerra, Xavi, Chencho Corleone, Prince Royce, Gabito Ballesteros, Proyecto Uno, and more.
To keep up with more performances, special awards, and exclusive behind-the-scenes content from the awards night, visit Billboard.com.
Prince Royce and Gabito Ballesteros took center stage at the 2024 Billboard Latin Music Awards to perform “Cosas de la Peda,” their first collaborative effort, which took them to the top of Billboard‘s Tropical Airplay chart earlier this year. The track, a fusion of bachata and corridos tumbados, is part of Prince Royce’s album Llamada […]
“Cali Pachanguero,” the iconic Colombian dance track that this year turned 40 years old, got a new look and sound with a thrilling rendition during the 2024 Billboard Latin Music Awards. Celebrating the four decades of the song that took Colombian salsa to the world, its creators, Grupo Niche, performed a contemporary rendition that nevertheless retained much of its signature arrangements.
Dressed in elegant yellow suits, the 15-piece band performed a rousing version of “Cali Pachanguero,” its singers dancing up and down the stage as they improvised in a tight performance that got the audience at the Billboard Latin Music Awards on its feet.
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“Cali Pachanguero” was conceived and written by the late Jairo Varela, the founder and leader of Grupo Niche, while touring in New York City in 1984. The song speaks nostalgically about Cali, the Southwestern Colombian city nestled in a valley and known for its beautiful women and love of salsa music. With its recognizable trumpet/trombone brass foundation and its fast-paced beats, the song put Colombian salsa on the global map.
Although Varela died in 2012, his band has lived on with a mix of new and older members and is now in the midst of its biggest tour ever, following a Grammy and Latin Grammy win. At the Billboard Latin Music Awards, the group demonstrated that, regardless of the passage of time, good music has lasting power.
The Billboard Latin Music Awards recognize the impact of Latin music on the global scene, being the only awards based directly on the performance of albums, songs and artists on Billboard‘s weekly charts. This year, awards will be presented in 49 categories, spanning the genres of Latin pop, tropical, Latin rhythm and regional Mexican.
Finalists, and the eventual winners, reflect performance of new recordings on Billboard’s albums and songs charts for the period covering rankings dated Aug. 19, 2023 through the September 7, 2024 charts. Determinations are based on key fan interactions with music, including album and digital song sales, streaming, radio airplay and touring, tracked by Billboard and its data partner, Luminate.
Produced by Telemundo in collaboration with American Country Broadcast Inc., the awards can be seen on Telemundo, the Telemundo app, streaming service Peacock and in Latin America and the Caribbean through Telemundo Internacional.
This year, the list of finalists is led by Karol G, who has 17 mentions in key categories such as Artist of the Year, Tour of the Year, and Global 200 Latin Artist of the Year. Bad Bunny and Peso Pluma follow closely behind with 15 mentions each. Other notable finalists include Feid, with 11 mentions, and regional Mexican stars Fuerza Regida and Junior H, both with 8 mentions, including Artist of the Year. See the full list of finalists here.
Alejandro Sanz was honored with the Lifetime Achievement Award at the 2024 Billboard Latin Music Awards that aired on Sunday (Oct. 20) via Telemundo.
“Thank you so much from the bottom of my heart to Billboard for the generosity of giving me this award, which means a lot to me,” Sanz, who was presented the award by Spanish pop artist Ana Mena, said during his acceptance speech.
“I want to dedicate it of course to you, the comrades who make music. There was a time when making music in Spanish was not so easy… I’m not saying that it isn’t easy now, but I’m saying that you should enjoy it a lot, that you should feel proud of what has been achieved here through many generations, through many different genres. All genres have their moment, their place, they are all wonderful and they are all unique like us, like people. So I want to dedicate it to you too, especially to the people who make this possible, the people who listen to all of us. To the general public, to the people who listen to music,” he continued.
The Spanish singer-songwriter also promoted his new single “Palmeras en el Jardín,” set to drop on Oct. 25 and part of his forthcoming album. “It’s one more reason to be happy. Music is what moves this heart that has been walking for so long. Long live music, long live life,” he noted.
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Earlier in the week, during his Icon Superstar Q&A at Billboard Latin Music Week, Sanz shared an exclusive sneak peak of his upcoming song.
“It’s a story of love and of wanting to change everything in your life so that someone feels comfortable,” he told Billboard’s Leila Cobo. “You thought you were doing a lot by planting palm trees but in the end it wasn’t enough and it turns out that you keep all the palm trees and she is left with her loneliness. That’s what the song is about.”
Past recipients of the Billboard Lifetime Achievement Award include Armando Manzanero, Intocable, José José, Los Ángeles Azules, Los Temerarios, Maná, Marco Antonio Solís, Miguel Bosé and Ricardo Arjona, among others.