billboard en vivo

Tuesday night (Oct. 15) was a very Mexican night at Billboard Latin Music Week‘s En Vivo, with stellar performances by Grupo Frontera and special guest Majo Aguilar.

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The outdoor stage at Wynwood Marketplace proved to be the perfect space to enjoy Aguilar, who sang in her very personal style with a mariachi band songs such as “La Negra”, “El Rey” and “Un Puño de Tierra” — one of the many hits penned by her grandfather Antonio Aguilar. She left no doubt of her intention to highlight the family and cultural traditions of a storied Mexican musical dynasty. She also paid a very personal tribute to Selena with “Si Una Vez.”

Majo Aguilar at Billboard Latin Music Week En Vivo Featuring Grupo Frontera and Majo Aguilar at Wynwood Marketplace on Oct. 15, 2024 in Miami Beach, Florida.

Christopher Polk

Aguilar warmed up the audience for Grupo Frontera, who hours previously had participated in the panel Making the Hit LIVE!, where Payo Solís (vocals), Alberto Acosta (bajo quinto), Juan Javier Cantú (accordion), Carlos Guerrero (drums), Julian Peña Jr. (percussion) and Brian Ortega (bass) made magic by creating a new cumbia in front of the audience at the Latin Music Week.

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On the Wynwood Marketplace stage, the band began with “Tulum,” the song they launched with Mexican star Peso Pluma, followed by other collaborations. Since their debut two years ago, they have become one of the hottest acts of regional mexicano and other genres.

 “Di Que Sí” (recorded with Marca Registrada), “De Lunes a Lunes” (with Manuel Turizo), “Pienso en Ella” (with Gabito Ballesteros), “Alv,” “Hecha pa’ mí”, “Ojitos rojos” (with Ke Personajes), “Bebe Dame” (with Fuerza Regida), “En Altavoz” (with Junior H), ”No Se Va,” “Por Qué Será”(with Maluma), “Que Vuelvas”(with Carín León) and “El Amor de su Vida” (with Grupo Firme) were all in a setlist gifted to the fans, who sang word for word during the one-hour long show. It ended with “Un x100to” (originally recorded with Bad Bunny), which reached No. 5 on the Billboard Hot 100 and spent six weeks at No. 1 on the Latin Airplay chart.

Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.